SCHOOL OF HOSPITALITY MANAGEMENT
(HPC 8) INTRODUCTION TO M.I.C.E.
MODULE 3
DONALY D. ERESTINGCOL, MHM
SOHM INSTRUCTOR
PASSI CITY COLLEGE
City of Passi, Iloilo
SCHOOL OF HOSPITALITY MANAGEMENT
@ PASSI CITY COLLEGE-Future TOURISM PROFESSIONALS with P.R.I.D.E are produced.
P-Professionalism R-Respect I-Industry D-Discipline E-Excellence
MODULE IN INTRODUCTION TO M.I.C.E 2022
(HPC 8) INTRODUCTION TO M.I.C.E.
MODULE 3
M.I.C.E OVERVIEW
M.I.C.E is the fastest growing segment of the tourism industry. The acronym means Meetings, Incentives,
Convention and Exhibition/Events. It positively affects other tourism sectors – transportation, entertainment,
accommodation, food and beverage, attractions, travel trade – due to the high-value spending potential of delegates,
exhibitors and host organizations. It generates multiple benefits to host countries and regional economics. Thus, the
competition to host major M.I.C.E events is fierce.
LEARNING OUTCOMES:
After studying this Module, you will be to
1. Identify the purpose and categories of corporate
meetings
2. Discus the value and trends in Meeting industry
3. Examine the Key characteristics of Corporate
Meeting and Stakeholders of Corporate Meeting
Industry
INTRODUCTION
This lesson presents a working definition for Meetings and corporate meeting industry, as well as the value and
trends of each type. The lesson also provides a categories and stakeholders of corporate meeting industry, finding a
value chain of corporate meeting industry.
Donaly D. Erestingcol, MHM Page 1
MODULE 3
VISION
PASSI CITY COLLEGE is a center of Academic Excellence for Sustainable Development and Societal Transformation.
MISSION
PASSI CITY COLLEGE is committed to produce globally competent graduates who are well- equipped with relevant academic and
technological knowledge, skills and values which enable them to become productive citizens and collaborators for social change.
PASSI CITY COLLEGE
City of Passi, Iloilo
SCHOOL OF HOSPITALITY MANAGEMENT
@ PASSI CITY COLLEGE-Future TOURISM PROFESSIONALS with P.R.I.D.E are produced.
P-Professionalism R-Respect I-Industry D-Discipline E-Excellence
MODULE IN INTRODUCTION TO M.I.C.E 2022
MEETINGS
DEFINITION :
Donaly D. Erestingcol, MHM Page 2
MODULE 3
VISION
PASSI CITY COLLEGE is a center of Academic Excellence for Sustainable Development and Societal Transformation.
MISSION
PASSI CITY COLLEGE is committed to produce globally competent graduates who are well- equipped with relevant academic and
technological knowledge, skills and values which enable them to become productive citizens and collaborators for social change.
PASSI CITY COLLEGE
City of Passi, Iloilo
SCHOOL OF HOSPITALITY MANAGEMENT
@ PASSI CITY COLLEGE-Future TOURISM PROFESSIONALS with P.R.I.D.E are produced.
P-Professionalism R-Respect I-Industry D-Discipline E-Excellence
MODULE IN INTRODUCTION TO M.I.C.E 2022
CORPORATE MEETING
Donaly D. Erestingcol, MHM Page 3
MODULE 3
VISION
PASSI CITY COLLEGE is a center of Academic Excellence for Sustainable Development and Societal Transformation.
MISSION
PASSI CITY COLLEGE is committed to produce globally competent graduates who are well- equipped with relevant academic and
technological knowledge, skills and values which enable them to become productive citizens and collaborators for social change.
PASSI CITY COLLEGE
City of Passi, Iloilo
SCHOOL OF HOSPITALITY MANAGEMENT
@ PASSI CITY COLLEGE-Future TOURISM PROFESSIONALS with P.R.I.D.E are produced.
P-Professionalism R-Respect I-Industry D-Discipline E-Excellence
MODULE IN INTRODUCTION TO M.I.C.E 2022
Donaly D. Erestingcol, MHM Page 4
MODULE 3
VISION
PASSI CITY COLLEGE is a center of Academic Excellence for Sustainable Development and Societal Transformation.
MISSION
PASSI CITY COLLEGE is committed to produce globally competent graduates who are well- equipped with relevant academic and
technological knowledge, skills and values which enable them to become productive citizens and collaborators for social change.
PASSI CITY COLLEGE
City of Passi, Iloilo
SCHOOL OF HOSPITALITY MANAGEMENT
@ PASSI CITY COLLEGE-Future TOURISM PROFESSIONALS with P.R.I.D.E are produced.
P-Professionalism R-Respect I-Industry D-Discipline E-Excellence
MODULE IN INTRODUCTION TO M.I.C.E 2022
Donaly D. Erestingcol, MHM Page 5
MODULE 3
VISION
PASSI CITY COLLEGE is a center of Academic Excellence for Sustainable Development and Societal Transformation.
MISSION
PASSI CITY COLLEGE is committed to produce globally competent graduates who are well- equipped with relevant academic and
technological knowledge, skills and values which enable them to become productive citizens and collaborators for social change.
PASSI CITY COLLEGE
City of Passi, Iloilo
SCHOOL OF HOSPITALITY MANAGEMENT
@ PASSI CITY COLLEGE-Future TOURISM PROFESSIONALS with P.R.I.D.E are produced.
P-Professionalism R-Respect I-Industry D-Discipline E-Excellence
MODULE IN INTRODUCTION TO M.I.C.E 2022
CORPORATE MEETING CATEGORIES
Donaly D. Erestingcol, MHM Page 6
MODULE 3
VISION
PASSI CITY COLLEGE is a center of Academic Excellence for Sustainable Development and Societal Transformation.
MISSION
PASSI CITY COLLEGE is committed to produce globally competent graduates who are well- equipped with relevant academic and
technological knowledge, skills and values which enable them to become productive citizens and collaborators for social change.
PASSI CITY COLLEGE
City of Passi, Iloilo
SCHOOL OF HOSPITALITY MANAGEMENT
@ PASSI CITY COLLEGE-Future TOURISM PROFESSIONALS with P.R.I.D.E are produced.
P-Professionalism R-Respect I-Industry D-Discipline E-Excellence
MODULE IN INTRODUCTION TO M.I.C.E 2022
Donaly D. Erestingcol, MHM Page 7
MODULE 3
VISION
PASSI CITY COLLEGE is a center of Academic Excellence for Sustainable Development and Societal Transformation.
MISSION
PASSI CITY COLLEGE is committed to produce globally competent graduates who are well- equipped with relevant academic and
technological knowledge, skills and values which enable them to become productive citizens and collaborators for social change.
PASSI CITY COLLEGE
City of Passi, Iloilo
SCHOOL OF HOSPITALITY MANAGEMENT
@ PASSI CITY COLLEGE-Future TOURISM PROFESSIONALS with P.R.I.D.E are produced.
P-Professionalism R-Respect I-Industry D-Discipline E-Excellence
MODULE IN INTRODUCTION TO M.I.C.E 2022
Donaly D. Erestingcol, MHM Page 8
MODULE 3
VISION
PASSI CITY COLLEGE is a center of Academic Excellence for Sustainable Development and Societal Transformation.
MISSION
PASSI CITY COLLEGE is committed to produce globally competent graduates who are well- equipped with relevant academic and
technological knowledge, skills and values which enable them to become productive citizens and collaborators for social change.
PASSI CITY COLLEGE
City of Passi, Iloilo
SCHOOL OF HOSPITALITY MANAGEMENT
@ PASSI CITY COLLEGE-Future TOURISM PROFESSIONALS with P.R.I.D.E are produced.
P-Professionalism R-Respect I-Industry D-Discipline E-Excellence
MODULE IN INTRODUCTION TO M.I.C.E 2022
Donaly D. Erestingcol, MHM Page 9
MODULE 3
VISION
PASSI CITY COLLEGE is a center of Academic Excellence for Sustainable Development and Societal Transformation.
MISSION
PASSI CITY COLLEGE is committed to produce globally competent graduates who are well- equipped with relevant academic and
technological knowledge, skills and values which enable them to become productive citizens and collaborators for social change.
PASSI CITY COLLEGE
City of Passi, Iloilo
SCHOOL OF HOSPITALITY MANAGEMENT
@ PASSI CITY COLLEGE-Future TOURISM PROFESSIONALS with P.R.I.D.E are produced.
P-Professionalism R-Respect I-Industry D-Discipline E-Excellence
MODULE IN INTRODUCTION TO M.I.C.E 2022
Donaly D. Erestingcol, MHM Page 10
MODULE 3
VISION
PASSI CITY COLLEGE is a center of Academic Excellence for Sustainable Development and Societal Transformation.
MISSION
PASSI CITY COLLEGE is committed to produce globally competent graduates who are well- equipped with relevant academic and
technological knowledge, skills and values which enable them to become productive citizens and collaborators for social change.
PASSI CITY COLLEGE
City of Passi, Iloilo
SCHOOL OF HOSPITALITY MANAGEMENT
@ PASSI CITY COLLEGE-Future TOURISM PROFESSIONALS with P.R.I.D.E are produced.
P-Professionalism R-Respect I-Industry D-Discipline E-Excellence
MODULE IN INTRODUCTION TO M.I.C.E 2022
Donaly D. Erestingcol, MHM Page 11
MODULE 3
VISION
PASSI CITY COLLEGE is a center of Academic Excellence for Sustainable Development and Societal Transformation.
MISSION
PASSI CITY COLLEGE is committed to produce globally competent graduates who are well- equipped with relevant academic and
technological knowledge, skills and values which enable them to become productive citizens and collaborators for social change.
PASSI CITY COLLEGE
City of Passi, Iloilo
SCHOOL OF HOSPITALITY MANAGEMENT
@ PASSI CITY COLLEGE-Future TOURISM PROFESSIONALS with P.R.I.D.E are produced.
P-Professionalism R-Respect I-Industry D-Discipline E-Excellence
MODULE IN INTRODUCTION TO M.I.C.E 2022
ACTIVITY
Donaly D. Erestingcol, MHM Page 12
MODULE 3
VISION
PASSI CITY COLLEGE is a center of Academic Excellence for Sustainable Development and Societal Transformation.
MISSION
PASSI CITY COLLEGE is committed to produce globally competent graduates who are well- equipped with relevant academic and
technological knowledge, skills and values which enable them to become productive citizens and collaborators for social change.
PASSI CITY COLLEGE
City of Passi, Iloilo
SCHOOL OF HOSPITALITY MANAGEMENT
@ PASSI CITY COLLEGE-Future TOURISM PROFESSIONALS with P.R.I.D.E are produced.
P-Professionalism R-Respect I-Industry D-Discipline E-Excellence
MODULE IN INTRODUCTION TO M.I.C.E 2022
Discussion Question:
What are the trends in Meeting Industry?
1. Give reasons why corporate Meetings need a stakeholders.
2. Search for a corporate meetings and found out there stakeholders.
3. What is the Role of CVB in meeting Industry?
4. Who organized the Corporate Meeting Industry?
Note :
Discussed your answers and give examples in each question, your answers must be
minimum of 10 sentences per question.
********************* Good Luck*****************
Rubric for Feedback through Written:
Criteria Excellent (5pts.) Meet Standard (3pts.) Below Standard (1pt.)
Clarity Contributes to Contributes valuable Sporadically
discussion with clear, information and provides communicates
Donaly D. Erestingcol, MHM Page 13
MODULE 3
VISION
PASSI CITY COLLEGE is a center of Academic Excellence for Sustainable Development and Societal Transformation.
MISSION
PASSI CITY COLLEGE is committed to produce globally competent graduates who are well- equipped with relevant academic and
technological knowledge, skills and values which enable them to become productive citizens and collaborators for social change.
PASSI CITY COLLEGE
City of Passi, Iloilo
SCHOOL OF HOSPITALITY MANAGEMENT
@ PASSI CITY COLLEGE-Future TOURISM PROFESSIONALS with P.R.I.D.E are produced.
P-Professionalism R-Respect I-Industry D-Discipline E-Excellence
MODULE IN INTRODUCTION TO M.I.C.E 2022
concise comments main idea or theme with information by providing
formatted in an easy to support and details. Some a clear main idea or theme
read style. Consistently signs of inconsistency, with sufficient support
communicates lack of support, and and details.
information by providing or/swaying from main Communicates in a
a clear main idea or theme idea/ theme. friendly, courteous and
with support that contains helpful manner with some
significant and errors in clarity.
meaningful details.
Content Contribution Post factually correct, Posts information that is Posts information that is
reflective, and substantive factually correct; with factually correct; lacks
contribution; advances development or concept full development of
discussion in insightful or thought. concept or thought
ways.
Grammar and Punctuation Sentence structure and Sentence structure and Some correct uses of , but
grammar excellent; grammar, generally also problems in, sentence
correct use of punctuation strong, with only structure, grammar,
and no spelling errors. occasional lapses in punctuation, and spelling.
punctuation, and spelling.
REFERENCES
Convention and Event Management , Zenaida L. Cruz
EVENT MANAGEMENT FOR TOURISM, SPORTS AND MICE, Maria Arlene (Bam) Tuazo-Disimulacion,MBA
EVENT Management by Eloisa Altez-Romeo
Manual in MICE by Thailand Conventions and Exhibitions Bureau (TCEB)
Donaly D. Erestingcol, MHM Page 14
MODULE 3
VISION
PASSI CITY COLLEGE is a center of Academic Excellence for Sustainable Development and Societal Transformation.
MISSION
PASSI CITY COLLEGE is committed to produce globally competent graduates who are well- equipped with relevant academic and
technological knowledge, skills and values which enable them to become productive citizens and collaborators for social change.
