INTERNSHIP REPORT

By
Avinash K V
Roll Number: PGP25091

A Report submitted towards Partial Fulfilment

of the requirements for the award of degree.
Post Graduate Diploma in
Management Batch – 2023-25

FOSTIIMA BUSINESS SCHOOL

Plot No HAF-1
Dwarka Sector
9 New Delhi
 FOSTIIMA BUSINESS SCHOOL
Plot No HAF-1, Dwarka Sector 9 New Delhi

INTERNSHIP REPORT
Under the supervision
Of
Prof. Rajeeva Kansal

Submitted
By Avinash K
V
Roll number: PGP25091

2
 ACKNOWLEDGEMENT
I would like to express my deepest gratitude to my mentor, Prof. Rajeeva Kansal, for
providing me guidance and support throughout my internship. Thank you for encouraging
me to take on new challenges and for the valuable advice that helped me navigate my
internship experience.

I am extremely thankful to my internship supervisor, Mr. Yogesh Sir, for giving me the
opportunity to join Maxview Now as an intern. Thank you for believing in me and entrusting
me with important projects and responsibilities. Under your mentorship, I have developed
both professionally and personally.

My sincere thanks to the team at Maxview Now for warmly welcoming me and making my
time here so enjoyable. I would like to recognize my colleagues for patiently training me and
always being available to answer my questions. I have learned so much from all of you.

Avinash K V
PGP25091

3
 DECLARATION
I, Avinash K V, Roll number PGP25091, hereby declare that the work described in the
enclosed report is my original work done under the Guidance of Mr. Yogesh Sir (Industry
Mentor) and Mr. Rajeeva Kansal Sir (Faculty Mentor) at “Maxview Now” for 8 weeks. I also
confirm that wherever I have used text or data from any other source I have duly
acknowledged the same. Also, the report is a true reflection of my work during my Summer
Internship Program. I would hereby like to thank my college and the organization.

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 INDUSTRY MENTOR DECLARATION
This is to certify that the report enclosed here is the original work carried out by Avinash K
V, a student of FOSTIIMA Business School, New Delhi towards partial fulfilment of the Post
Graduate Diploma for Management from 1st April 2024 to 30th May 2024.

Mr. Yogesh
Business Development
Manager Maxview Now

5
 FACULTY MENTOR DECLARATION
This is to certify that the report enclosed here is the original work carried out by Avinash K
V, PGP25091, towards partial fulfilment of the Post Graduate Diploma for Management
from 1st April 2024 to 30th May 2024.

Prof. Rajeeva Kansal

6
INDEX

EXECUTIVE SUMMARY.........................................................................................8
INTRODUCTION....................................................................................................9
DETAILS ABOUT THE COMPANY........................................................................10
DETAILS ABOUT THE PRODUCTS, SERVICE, MARKET AND INDUSTRY.............11
DETAILS OF THE ACTUAL WORK/PROJECT DONE DURING THE INTERNSHIP. .14
ACHIEVEMENTS AND FINDINGS FROM THE INTERNSHIP.................................16
CONCLUSION......................................................................................................16
RECOMMENDATIONS........................................................................................17

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EXECUTIVE SUMMARY

Enhancing Digital Presence and Sales at Maxview Now

My name is Avinash K V, and I recently completed my internship at Maxview Now, located in
Building No. H - 78, Sector - 63, Nearest Metro station sector 62 Gate No 2, Noida - 201301.
Maxview Now is an innovative business information platform, designed to help local
companies advertise and establish their online presence, connecting them with clients
across India. The platform, dubbed "YOUR LOCAL SERVICE WIZARD," offers targeted online
advertisements and strategic promotional campaigns, empowering businesses to achieve
local market domination and expand their reach beyond traditional boundaries.
Objective of the Report: The primary objective of this report is to outline my contributions
towards increasing the company's social media followers and subscriptions, and generating
sales for Maxview Now and its subsidiary, Mozohunt.
Background: As a Marketing and Sales intern, my role involved enhancing the company's
social media presence on platforms like Instagram, Facebook, LinkedIn, and YouTube, as
well as driving sales for the company's products and services.
Methodology Used: I employed a combination of social media strategies, client interactions,
and promotional campaigns to achieve my objectives. This included reaching out to
potential clients and local shopkeepers to advertise on the company website and promoting
magazine and newsletter subscriptions for Mozohunt via WhatsApp and other social media
platforms.
Findings and Conclusion: Through these efforts, I successfully secured 80 individual
subscribers for YouTube and other social media accounts. Additionally, I achieved sales
worth Rs. 3000 during my internship period. These accomplishments not only contributed to
the company's growth but also enhanced my professional skills in marketing and sales.
Recommendations: To further improve Maxview Now's performance, I recommend
investing in technology and hiring experienced employees. Enhancing brand recognition and
developing innovative products will also help in overcoming the current challenges faced by
the company.
Special Achievements and Recognition: During my internship, I received recognition for my
proactive approach and ability to achieve significant sales and social media growth, which
underscored my dedication and effectiveness in driving company objectives.
This summary encapsulates my dynamic and impactful internship experience at Maxview
Now, where I contributed to meaningful growth and development while honing my
professional skills.

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INTRODUCTION
Internships play a crucial role in providing practical experience and insights into the
professional world. They serve as a bridge between academic learning and real-world
application, allowing students to apply their knowledge and skills in a practical setting. My
internship at Maxview Now, provided me with invaluable experience and insights into the
industry. This report aims to provide a detailed account of my internship experience,
including the tasks I undertook, the objectives of my role, the scope and uses of the
internship, and its overall relevance and justification.

Brief about the Internship

During my internship at Maxview Now, I was primarily involved in the marketing and sales
domain. My responsibilities included increasing the company's social media presence by
boosting the number of followers and subscriptions on platforms such as Instagram,
Facebook, LinkedIn, and YouTube. Following this, I focused on generating sales for the
company's products. This involved encouraging people and local shopkeepers to advertise
their shops and products through the company's website. Additionally, I was tasked with
promoting and selling magazine and newsletter subscriptions for Mozohunt, a subsidiary of
Maxview Now. This involved engaging with clients, utilizing social media platforms like
WhatsApp, and highlighting the benefits of the company's offerings to convince potential
customers to try the products.

Objectives of the Internship

 Enhance Social Media Presence: To increase the number of followers and
subscriptions on Maxview Now’s social media platforms.
 Generate Sales: To drive sales for the company’s products by securing
advertisements from local businesses and individuals.
 Promote Subsidiary Products: To boost subscriptions for Mozohunt’s magazines and
newsletters by engaging with clients and leveraging social media.
 Develop Professional Skills: To gain hands-on experience in marketing and sales,
enhancing communication, persuasion, and negotiation skills.

Scope and Uses of the Internship

The scope of this internship was broad, encompassing various aspects of marketing and
sales. It provided a comprehensive understanding of social media marketing strategies, sales
techniques, and client management. The practical skills and knowledge gained during this
internship are applicable to numerous roles within the marketing and sales industry. This
experience is particularly useful for careers in digital marketing, sales management, and
customer relationship management.

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Justification/Relevance of the Internship
This internship was highly relevant and justified for several reasons. Firstly, it provided a
real- world application of marketing and sales theories learned in academic settings.
Secondly, it enhanced my understanding of digital marketing trends and strategies, which
are critical in today’s business environment. Lastly, the skills and experience gained during
this internship have significantly prepared me for future professional roles in the marketing
and sales industry. This experience has not only bolstered my resume but has also equipped
me with practical skills and confidence to excel in my career.

DETAILS ABOUT THE COMPANY

Maxview Now is a dynamic business information platform designed to help local companies
advertise themselves effectively. This platform enables residents of various cities to easily
and quickly find the appropriate businesses for their specific needs. By focusing on
establishing strong online identities for these local companies, Maxview Now has become an
essential tool for businesses looking to connect with clients across India. It positions itself as
"YOUR LOCAL SERVICE WIZARD," emphasizing its role in facilitating local market connections
and business growth.

Unique Selling Points (USP):

 Focused Targeting Approach: Maxview Now specializes in hyper-targeted marketing,

ensuring that advertisements reach the most relevant audience.
 Local Market Domination: The platform aids businesses in gaining a strong foothold
in their local markets.
 Targeted Online Advertisements and Featured Listings: Maxview Now offers strategic
promotional campaigns through targeted ads and featured listings.
 Expanded Customer Reach: The platform helps businesses extend their reach beyond
traditional boundaries, attracting more customers and boosting sales.

Development of the Company

Maxview Now, being a startup, is in its nascent stages of development. Despite facing
several challenges, such as the unavailability of experienced employees, limited
technological resources, and lack of brand recognition, the company has made significant
strides in establishing itself in the market. Its innovative approach to local advertising and
strong focus on connecting businesses with potential clients have garnered a growing user
base. However, there is still considerable room for growth and improvement as the
company continues to navigate the competitive business landscape.

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Nature, Structure, and Characteristics of the Company
Nature: Maxview Now operates as a business information and advertising platform, focusing
on connecting local businesses with potential clients through online advertisements and
featured listings.

Structure: As a startup, Maxview Now has a relatively flat organizational structure,

promoting a collaborative and flexible working environment. This structure allows for quick
decision- making and adaptability, which are crucial for a growing company.

Characteristics:

 Innovative: The company is committed to developing new and effective ways to help
businesses advertise and connect with customers.
 Client-Centric: Maxview Now prioritizes the needs of its clients, offering tailored
solutions to enhance their online presence and reach.
 Growth-Oriented: Despite current challenges, the company is focused on growth and
expansion, continuously seeking opportunities to improve and innovate.
 Resilient: Maxview Now demonstrates resilience in the face of challenges, striving to
overcome obstacles and achieve its goals.

Performance of the Company

Maxview Now's performance, while promising, reflects the typical challenges faced by
startups. The company has successfully established a platform that local businesses find
valuable for advertising and connecting with clients. Its unique selling points and innovative
approach have attracted a growing number of users. However, the company still faces
hurdles such as a lack of experienced employees, technological limitations, and limited
brand recognition. These challenges have impacted its overall performance but also present
opportunities for growth and development as the company continues to evolve and refine
its strategies. Despite these obstacles, Maxview Now is making steady progress and has the
potential to become a significant player in the local business advertising space.

DETAILS ABOUT THE PRODUCTS, SERVICE, MARKET AND INDUSTRY

Maxview Now is a dynamic business information platform designed to facilitate local
companies in advertising their services and products. It serves as a bridge, connecting
businesses with residents in their city and across India, establishing a strong online presence
for these companies. Known as "YOUR LOCAL SERVICE WIZARD," Maxview Now offers a
unique selling proposition (USP) that includes a focused targeting approach, local market
domination, targeted online advertisements, and strategic promotional campaigns. This
platform enables businesses to expand their customer reach beyond traditional boundaries,
leveraging hyper-targeted marketing to propel their growth.

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Packages Offered:

BASIC Package: Price - ₹500 for 30

days Features:

 1 Listing
 1 Category per listing
 5 Photos per listing
 5 Tags per listing
 Contact form availability
 Video availability
 Featured listings allowed
 30 days listing duration

STARTER Package: Price - ₹1500 for 120

days Features:

 2 Listings
 2 Categories per listing
 10 Photos per listing
 10 Tags per listing
 Contact form availability
 Video availability
 Featured listings are not allowed
 120 days listing duration

PREMIUM Package: Price - ₹6000 for 365

days Features:

 5 Listings
 5 Categories per listing
 10 Photos per listing
 10 Tags per listing
 Contact form availability
 Video availability
 Featured listings allowed
 365 days listing duration

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Nature and Characteristics of Product/Service
Maxview Now offers a tiered service structure, catering to different business needs with
three distinct packages: BASIC, STARTER, and PREMIUM. Each package provides varying
levels of exposure and customization options, allowing businesses to choose the one that
best fits their marketing budget and goals.

BASIC Package: Designed for small businesses or startups looking for initial exposure. It
offers essential features like listings, categories, photos, tags, and the ability to include a
contact form and video in the listing. Featured listings are also allowed, providing additional
visibility for a short period (30 days).

STARTER Package: Suitable for growing businesses seeking extended exposure. It includes
more listings, categories, photos, and tags compared to the BASIC package. This package
also supports contact forms and videos but does not allow featured listings. It provides a
longer listing duration of 120 days.

PREMIUM Package: Ideal for established businesses aiming for maximum exposure and
impact. This package offers the highest number of listings, categories, photos, and tags. It
also supports contact forms, videos, and featured listings, with an extensive listing duration
of 365 days.

Performance of Product/Service in the Market and Industry

Maxview Now has seen varied performance across its different packages:

BASIC Package: Popular among small and new businesses, the BASIC package helps them get
started with online advertising at an affordable cost. It offers fundamental features that are
essential for establishing an online presence.

STARTER Package: This package has gained traction among medium-sized businesses that
need more visibility and longer listing durations. The additional categories, photos, and tags
provide more opportunities for businesses to showcase their offerings.

PREMIUM Package: The PREMIUM package is favored by larger businesses and those
looking for comprehensive marketing solutions. Its extensive features and long listing
duration make it a cost-effective choice for sustained advertising efforts.

Comparative Analysis of the Product/Service in the Market and

Industry
Maxview Now operates in a competitive market, where several other platforms offer similar
services. Here’s a comparative analysis highlighting Maxview Now’s strengths and areas for
improvement:

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Strengths:

Focused Targeting Approach: Maxview Now’s USP of targeted marketing helps businesses
achieve local market domination.

Flexibility in Packages: The three-tiered package system provides options for businesses of all
sizes, accommodating various budgets and needs.

Value-added Features: The inclusion of contact forms, videos, and featured listings enhances
the appeal of Maxview Now’s packages.

Areas for Improvement:

Brand Recognition: Being a startup, Maxview Now lacks brand recognition compared to
established competitors. Investing in branding and marketing can help address this.

Technology Integration: Enhancing technological capabilities can improve user experience and
service efficiency.

Innovative Products: Introducing innovative features and services can differentiate Maxview
Now from competitors and attract more customers.

Comparative Analysis:

Local Competitors: Compared to local competitors, Maxview Now stands out with its
focused targeting approach and comprehensive package features. However, established
local platforms may have better brand recognition and customer loyalty.

National Competitors: On a national level, platforms like Justdial and Sulekha offer similar
services with broader reach and advanced technology. Maxview Now can compete by
leveraging its hyper-local focus and personalized customer support.

DETAILS OF THE ACTUAL WORK/PROJECT DONE DURING THE

INTERNSHIP
During my internship at Maxview Now, I worked in the marketing and sales domain. My
responsibilities included increasing the company's social media followers and subscriptions,
generating sales for the company's products, and promoting magazine and newsletter
subscriptions for Mozohunt, a subsidiary of Maxview Now. This report details the tasks I
undertook, the strategies I employed, and the outcomes of my efforts.

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Tasks and Responsibilities

1. Increasing Social Media Followers and Subscriptions:

Platforms: Instagram, Facebook, LinkedIn, YouTube

Strategies:

Social Media Campaigns: Launched targeted campaigns to attract new followers and engage
existing ones. This involved using hashtags, participating in trending conversations.

Engagement: Actively engaged with the audience by responding to comments, messages, and
feedback. Held Q&A sessions and polls to increase interaction.

2. Generating Sales for Company's Products:

Target Audience: Local shopkeepers, small business owners, and individuals

Strategies:

Direct Outreach: Conducted direct outreach to potential clients through emails, phone calls,
and in-person visits. Explained the benefits of advertising their shops and products on
Maxview Now's website.

Follow-ups: Maintained a follow-up schedule to keep potential clients engaged and to

address any queries or concerns they might have.

3. Promoting Magazine and Newsletter Subscriptions for Mozohunt:

Target Audience: Business professionals, avid readers, and industry

enthusiasts Strategies:

Client Outreach: Contacted existing and potential clients through phone calls and emails.
Highlighted the value and unique content offered by Mozohunt's magazines and
newsletters.

Social Media Promotion: Utilized social media platforms like WhatsApp to share information
about Mozohunt's publications. Posted teasers, excerpts, and testimonials to generate
interest.

Networking: Leveraged personal and professional networks to spread the word about
Mozohunt.

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ACHIEVEMENTS AND FINDINGS FROM THE INTERNSHIP
1. Social Media Growth:

Successfully increased the number of followers and subscriptions on Instagram, Facebook,

LinkedIn, and YouTube.

Acquired 80 new followers/subscribers from my personal contacts, enhancing the company's

online presence.

2. Sales Generation:

Generated sales worth ₹3000 by promoting the company's products and services.

Engaged with local shopkeepers and individuals, convincing them to advertise through the
company website.

3. Client Interaction:

Effectively communicated with clients, utilizing social media platforms like WhatsApp to
promote Maxview Now and its subsidiary Mozohunt.

Successfully pitched the benefits of the company's products and services, contributing to the
sales of magazine and newsletter subscriptions.

4. Problem Identification:

Identified key challenges faced by the company, including the unavailability of experienced
employees, lack of advanced technology, limited brand recognition, and the need for
innovative products.

CONCLUSION
During my internship at Maxview Now, I gained valuable experience in marketing and sales.
The tasks assigned to me helped me develop skills in social media marketing, client
communication, and sales strategy. Despite the challenges faced by the company, I was able
to make a measurable impact by increasing the company's online following and generating
sales. This experience provided me with a deeper understanding of the startup
environment, including the importance of brand recognition, technology integration, and
innovative product offerings.

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RECOMMENDATIONS
1. Invest in Technology:

Enhance the technological infrastructure to improve service efficiency and user experience.

Implement advanced marketing tools and analytics to better target and engage potential
customers.

2. Improve Brand Recognition:

Develop and execute a comprehensive branding strategy to increase the company's visibility
and reputation.

Utilize social media, digital marketing campaigns, and partnerships to build brand awareness.

3. Innovate Product Offerings:

Focus on developing new and innovative products that meet market demands and
differentiate Maxview Now from competitors.

Regularly gather feedback from customers to understand their needs and preferences and
adapt products accordingly.

4. Strengthen Employee Base:

Hire experienced professionals and provide ongoing training to existing employees to enhance
their skills and productivity.

Foster a positive work culture that encourages creativity, collaboration, and continuous
improvement.

5. Expand Market Reach:

Explore new markets and regions to expand the customer base.

Leverage hyper-local marketing strategies to connect with potential clients in specific areas.

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