ALIREZA

NAMAZI
Introduction

Introduction:
Fetra is a travel app that aims to make it easy for travelers to compare and choose the best
and cheapest travel packages from various travel agencies or groups. We started this project
because we recognized that travelers often have a difficult time making informed decisions
about which tour package to choose, due to a lack of information about the number of people
attending the event or the cost of tickets. We believe that Fetra can solve this problem by
providing a platform that allows travelers to easily compare different options and make an
informed decision.
Profit model:
At Fetra, our primary goal is not just to make money, but to ensure that our customers get the
best deal possible on their trips. To achieve this, we will earn our profit by charging a 10%
commission fee on each trip booked through our app. We believe that this model will
motivate us to work hard to find the best deals for our customers, while still allowing us to
generate a reasonable profit.
Location:
We plan to start by targeting the city of Antalya, Turkey, which is a major destination for
tourists with an average of 10 million visitors each year. In the future, we hope to expand to
include the Alps in Italy as well.
Why did we choose Antalya as a primary target?
Antalya is a city with a rich history and many attractive features, including historical sites,
natural beauty, and friendly people. It is a popular destination for tourists, and we believe that
Fetra can be successful in this market by providing a valuable service to travelers.
Why did we choose the Alps as a future target?
The Alps are a popular destination for tourists due to their snowy winters and beautiful
mountain scenery. Around 120 million tourists visit the Alps in a typical year, and we believe
that Fetra can be successful in this market by providing a convenient and cost-effective way
for travelers to book trips to the region.
Problem:
Some of the challenges we anticipate facing include:
• Keeping up with changes in SEO, local marketing, and content marketing can be tough.
• In the winter season, customer demand may be lower.
• Many travel agencies have limited resources and may not have the staff or marketing
budget to attract former customers.
Solution:
We plan to address these challenges by:
• Providing tools such as promotion advertisements and SEO to help agencies keep their
businesses relevant in the market.
• Targeting markets that are reachable year-round, such as Antalya, to ensure a steady
flow of customers even during the winter season.
• Offering a pre-season promotion such as a 10% discount to encourage travelers to book
early and get a good deal.
• Offering a reliable and user-friendly platform that makes it easy for travelers to
compare and book trips.
Software development:
We will use modern programming languages such as Swift, Kotlin, Vuejs, and Laravel to
develop our app. We will also use agile development techniques such as scrum and QA
automation testing to ensure that we can make fast changes and maintain the app effectively.
To ensure the success of our project, we will focus on key factors such as clear objectives and
goals, realistic scheduling, good management, user research and testing, and experienced
developers.
Implementation:
1. Negotiate with travel agencies to sell their tours and obtain legal permission to do so.
2. Secure sponsorships from airlines such as Turkish Airlines and Corendon Airlines.
3. Complete the design and development process.
4. Publish the app on the App Store and Google Play.
5. Promote the app on social media channels and through hotel partnerships in Antalya.
6. Monitor customer feedback and address any issues or complaints that arise.
Note: As we grow, it is important to consider the scalability of our hosting and ensure that we
have the resources in place to handle an increase in traffic. We will follow best practices for
building a scalable application, and be prepared to adjust our hosting costs as needed. For
example, according to digitalocean.com, our monthly hosting costs may range from $100 to
$1200 depending on the number of users. If we reach 1 million users, we may need to pay an
additional $40 per month for each additional 1 million users.
Executive summary:
Fetra is a unique travel app that aims to make it easy for travelers to compare and choose the
best and cheapest travel packages from various agencies or groups. We have no direct
competitors in the market, and our goal is to provide a valuable service to travelers while also
generating a profit through a 10% commission fee on each trip booked through our app. To
achieve success, we will focus on key factors such as clear objectives and goals, realistic
scheduling, good management, user research and testing, and experienced developers. We
plan to start by targeting the city of Antalya, Turkey, and eventually expand to include the Alps
in Italy as well.
Promotion:
To promote our app, we plan to use a combination of social media and advertising channels.
We will regularly post on Instagram and Facebook, and after we have reached 15 posts on
each platform, we will begin promoting our page through advertising channels. We will use a
grid posting strategy for the first three months in order to introduce our app and build

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awareness, even though we may have limited real content at first. We will carefully consider
the timing of our posts and schedule them for times when global engagement on Instagram is
likely to be highest. We will also work with hotels in Antalya to advertise our app to their
guests.
Targeting the audience:
We will target the following groups of people with our app:
• People with a high degree of education
• Office workers
• Families
• Backpackers
• Solo travelers
We will focus on targeting the interests of an online travel agency, as well as the specific
needs and preferences of these different groups. By carefully considering the characteristics
of our target audience, we hope to effectively reach the people who are most likely to use and
benefit from our app.

Financial projections:
It is difficult to predict exactly how much revenue and profit our app will generate, as it will
depend on a variety of factors such as the number of users, the number of trips booked, and
the commission fee we charge. However, we can make some rough estimates based on the
size of the market and the competition. For example, if we assume that we will be able to
attract 10% of the average annual number of tourists visiting Antalya (10 million), and that
each user books an average of two trips per year at a cost of $1000 per trip, we would
generate approximately $200 million in revenue per year. If we charge a 10% commission fee
on each trip, this would result in a profit of $20 million per year. Of course, these projections
are very rough and should be taken with caution, but they give us a sense of the potential
scale of our business.

Competitor analysis
One of the main advantages of our app is that we have no direct competitors in the market.
While there are other travel agencies and booking platforms available, none of them offer the
specific combination of features and services that we do. However, we do expect to face
indirect competition from other companies in the travel industry. Some of the key players in
this market include:
• Online travel agencies (OTAs) such as Expedia and Booking.com
• Airline websites and booking platforms
• Hotel booking websites and apps
• Tour and activity providers
To stay competitive, we will need to differentiate ourselves from these companies by offering
a unique and valuable service to our customers. We will also need to stay up-to-date with
industry trends and continuously improve our app to meet the changing needs of travelers.

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the duties and relationships of each team member in your organization:
CEO: Sets overall direction and strategy, works with HR team to hire top talent, works with
sales and marketing team to pursue new business opportunities, works with software
development team to deliver products and services, manages overall finances.
Software Development Team: Designs, builds, and maintains products and services, works
with CEO and product manager to understand customer needs, led by lead developer,
includes frontend developers, backend developers, and mobile developers.
Quality Controller and Weekly Reports of Each Departments and Ensures products and
services meet highest quality standards, works with software development team to test and
validate products, provides regular reports to CEO on progress and status of quality efforts,
works with other departments to review and improve processes and procedures.
Sales and Marketing Team: Promotes products and services to potential customers, drives
revenue growth, works with CEO and product manager to understand the target market,
develops marketing campaigns and sales strategies, leads by sales and marketing manager,
includes sales and marketing, coordinators and assistants.
Lead Team: Coordinates and supports work of other teams, works with CEO and HR team to
hire top talent, works with software development team to meet customer needs, led by lead
coordinator, includes lead assistants.
Frontend Team: Designs and builds UI of products and services, works with software
development team and product designer to create user-friendly interface, led by frontend
developer, includes frontend developers
Frontend Team: Designs and builds UI of products and services, works with software
development team and product designer to create user-friendly interface, led by frontend
developer, includes frontend developers and designers.
Backend Team: Builds and maintains systems and infrastructure that support products and
services, works with software development team to ensure products are scalable, reliable,
and secure, led by backend developer, includes backend developers.
Mobile Development Team: Builds and maintains mobile versions of products and services,
works with software development team to optimize for mobile devices, led by mobile
developer, includes mobile developers.
Product Designer UI UX: Designs and improves user interface and user experience of products
and services, works with software development team, frontend team sales and marketing
team to create visually appealing and functional interfaces, communicates with customers to
gather feedback and identify needs.
Social Media Marketing: Develops and implements social media marketing strategies to
promote products and services, creates and schedules social media posts, engages with
customers on social media platforms, analyzes social media data to measure performance and
adjust strategies.
Customer Support Service: Provides support to customers via phone, email, or chat, resolves
customer issues and concerns, gathers customer feedback and communicates it to relevant
teams, maintains customer records and documents.

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UX and SEO Copywriter: Writes and edits content for website and marketing materials,
optimizes content for search engines, ensures content is user-friendly and engaging, conducts
keyword research to identify target audience.
Product Manager: Develops and manages product roadmap, communicates product vision
and strategy to team, gathers and prioritizes product and customer requirements, defines and
tracks key performance indicators, analyzes market and competition.
Sales Marketing and Social Media Management: Develops and implements sales and
marketing strategies, manages relationships with customers and partners, creates and
executes social media campaigns, analyzes data to measure performance and adjust
strategies.
Customer Support Service: Provides support to customers via phone, email, or chat, resolves
customer issues and concerns, gathers customer feedback and communicates it to relevant
teams, maintains customer records and documents.
Finance Team: Manages financial aspects of the organization, including budgeting, forecasting,
and financial reporting, works with CEO to develop and implement financial strategies, leads
and manages the accounting team, includes finance manager, accountants, and financial
analysts.
HR Team: Recruits and hires top talent, manages employee relations and engagement,
develops and implements HR policies and procedures, conducts performance evaluations and
provides career development support.
In summary, each team member plays a critical role in the success of the organization and
works closely with other teams to achieve common goals. The CEO sets the overall direction
and strategy, while the HR team is responsible for recruiting and managing the talent within
the organization. The software development team designs and builds the products and
services, while the quality controller ensures that they meet the highest standards of quality.
The sales and marketing team promotes the products and services and drives revenue growth,
and the lead team coordinates and supports the work of other teams. The frontend team
designs the user interface, the backend team builds and maintains the systems and
infrastructure, and the mobile development team builds and maintains mobile versions of the
products. The product designer, social media marketing, customer support, UX and SEO
copywriter, product manager, and sales marketing and social media management teams all
play important roles in the development and promotion of the products and services. The
finance team is responsible for managing the financial aspects of the organization, and the HR
team handles recruitment, employee relations, and HR policies and procedures.

Conclusion:
Fetra is a unique and innovative travel app that aims to make it easy for travelers to compare
and choose the best and cheapest travel packages from various agencies or groups. We have a
solid plan in place for implementing and promoting our app, and we believe that we have the
skills and resources to be successful in this market. By focusing on key factors such as clear

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objectives and goals, realistic scheduling, good management, user research and testing, and
experienced developers, we hope to build a strong and sustainable business.

Sources

No Author Name, No Date, Tourism in Turkey. www.worlddata.info, [Online] available at:

https://www.worlddata.info/asia/turkey/ tourism.php

Benham & Reeves, 11.10.2021, Why the Swiss Alps are a great investment opportunity
www.benhams.com, [Online] available at: https:// www.benhams.com/news/property-sales-
market/swiss-alps-great- investment-opportunity/

Individual Assignment

What is a Business Project Implementation Plan?List and briefly explain four (4) benefits of a
business project implementation plan.
A Business Project Implementation Plan is a document that outlines the steps necessary to
successfully launch and manage a business project. Four benefits of a business project
implementation plan are:
1. helps to ensure that all important tasks are completed step by step by managed within a
period of time. Such as agile scrum
2. allows for the identification and allocation of resources needed for the project.
• helps to identify and mitigate potential risks to the project.
4. allows for the creation of benchmarks and goals to measure the success of the project.

2. What is Customer Experience? List and briefly explain the types

of customers in business. Customer Experience refers to the overall perception and
interaction that a customer has with a business or its products or services. Types of customers
in business include:
Internal customers: whenever employees within the same organization rely on each other to
complete tasks and projects.
External customers: These are individuals or organizations outside of the business who
purchase products from the business.
Potential customers: These are customers or organizations that may be interested in
purchasing products from the business in the future.

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Write short notes on the following terms as it relates to Creative
Business Project:
Executive Summary: An Executive Summary is a brief overview of a business plan or proposal
that highlights the key points and objectives of the document.
SWOT Analysis: A SWOT Analysis is a tool used to assess the strengths, weaknesses,
opportunities, and threats of a business or project.
Marketing Plan: A Marketing Plan is a document that outlines the strategies and tactics a
business will use to promote and sell its products or services.
Financial Plan: A Financial Plan is a document that outlines the financial projections and goals
of a business or project, including the budget and expected expenses and revenues.
Risk Management: Risk Management is the process of identifying, assessing, and prioritizing
potential risks to a business or project, and implementing strategies to minimize or mitigate
those risks.
Conclusions: Conclusions are the final thoughts or summaries of a business plan or proposal,
in which the key points and objectives are summarized and the next steps are outlined.