[3175]-101 Page 1 of 73

MBA Question Papers

Year 2007

Semester I

Sub. Code Subject Name May 2007

101 O. B. & P. P M. May 2007
102 Management Accounting May 2007
103 Managerial Economics May 2007
104 Statistical & Quantitative Method May 2007
105 Legal Aspects of Business May 2007
106 Basic of Marketing May 2007

Semester II

Sub. Code Subject Name May 2007

201 Marketing Management May 2007
202 Financial Management May 2007
203 Human Resource Management May 2007
204 Manufacturing & Operation May 2007
Management
205 Material & Logistics Management May 2007
206 Management Information System May 2007

Semester III

Sub. Code Subject Name May 2007 2007

301 Business Policy & Strategic May 2007 Oct 2007
Management
302 Management Control System May 2007 Oct 2007
303A Marketing Research May 2007 Oct 2007
303B Advance Financial Management May 2007 Oct 2007
303C Software Engineering May 2007 Oct 2007
303D Logistics And Supply chain May 2007 Oct 2007
Management
303E Labour Law May 2007 Oct 2007
304A Integrated Marketing May 2007 Oct 2007
Communications
304B Direct Taxation May 2007 Oct 2007
304CS Relational Database Management May 2007 Oct 2007
System
304D Quality Management May 2007 Oct 2007
304E HRM Industrial Relation May 2007 Oct 2007
305A Marketing Management May 2007 Oct 2007
Distribution ant Retail Management
305B Finance Merchant Banking and May 2007 Oct 2007
Financial Services
305C Visual Basic and Oracle May 2007 Oct 2007
305D Production & Material Production May 2007 Oct 2007
Planning and Control
305E H R - Personnel Administration- May 2007 Oct 2007
Application & Procedure

Semester IV

Sub. Code Subject Name May 2007 2007

401 Entrepreneurship Development & May 2007 Oct 2007
Project Management
402 International Business Management May 2007 Oct 2007
403 Current Trends in Management May 2007 Oct 2007
404A Services Marketing May 2007 Oct 2007
404B Indirect Taxation May 2007 Oct 2007
404C OOD CONCEPTS AND JAVA Oct 2007
PROGRAMMING
404D Inventory Management May 2007 Oct 2007
404E Labour Welfare May 2007 Oct 2007
407A Strategic Marketing and May 2007 Oct 2007
Relationship Management
407B International Finance May 2007 Oct 2007

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407C Project Management and IT May 2007 Oct 2007

Management
407D Production & Material Materials May 2007 Oct 2007
Requirements Planning
407E HRM Strategic Human Resource May 2007 Oct 2007
Management
408A Marketing Management Product May 2007 Oct 2007
and Brand Management
408B Strategic Financial Management May 2007 Oct 2007
408C Computer Specialization May 2007 Oct 2007
408D Production and Material May 2007 Oct 2007
Specialization
408E Labour and Other Laws May 2007 Oct 2007

[3175]-101
M.B.A.(Semester-I)
May 2007
Organizational Behavior & Principle &
Practices of Management
(2005 Pattern)

Time:3 Hours] [Max. Marks: 70

Instructions:
1) Question No.1 Compulsory.
2) Solve any THREE questions out of the remaining.

Q1) a) Define Planning. Explain the Strategies & planning premises. [10]
b) Define leadership. Explain the style of leadership.

Q2) Elaborate the SOBC model of O.B. Give Examples. [15]

Q3) What are the various function of management? [15]

Q4) Explain the concept of conflict management with its Process. [15]

Q5) What is deparmentation? Explain its Nature & Purpose. [15]

Q6) Elaborate A.H. Maslow s Hierarchy theory of motivation, in details. [15]

Q7) Write the short notes on: (Any three) [15]

a) Concept of Management.
b) Development of Personality.
c) Team Work.
d) Decentralization.
e) Primary & Secondary motives.
Semester I

[3175]-102
M.B.A.(Semester-I)
May 2007
MANAGEMENT ACCOUNTING
(2005 Pattern)

Time:3 Hours] [Max. Marks:70

Instructions:
1) Question No.1 Compulsory.
2) Attempt any two question from the section I and section II each.
3) Figures to tne right indicate marks.
4) Use of simple calculators is allowed.

Q1) Explain any five basic concepts in Financial Accounting. (GAAP)

SECTION-I

Q2) Explain the importance of cost accounting as a managerial tool. How costs are classified?

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[15]

Q3) What is labour turnover? What are the causes of Labour turnover? How is it measured?

[15]
Q4) Define standard cost and standard costing. Write the advantages and disadvantages of standard
costing. [15]

Q5) Write short Notes on (Any three)

a) Trial balance.
b) Functional budgets.
c) Cost Sheet.
d) Bank Reconciliation Statement.
e) LIFO.
[15]

SECTION-II

Q6) The budget production of Alfa ltd is 60000 units, the variable costs p.u. is Rs.16 and
fixed cost per unit is Rs. 4. Selling price is to be fixed to fetch a profit of 20% on cost.

i) Calculate BEP and P/V ratio at budgeted Selling Price.

ii) If the selling Price is reduced by 10% what will be BEP and P/V ratio?
iii) Company desires 10% increase in budgeted Profit at revised selling price mentioned in (ii) above, calculate required
sales volume in units and rupees.
[15]
Q7) For Manufacturing 15 kg of a product, the standard material required are :

Materials A: 12 kg @ Rs.10
B: 5 kg @ Rs.16
C: 3 kg @ Rs.20

In a Month, 1500kg of the product were produced. The actual material consumption was as follows:

Materials A: 1100 Kg @ Rs.12

B: 600 kg @ Rs.14
C: 450 kg @ Rs.18

Calculate material variances.

[15]
Q8) Prepare Trading & Profit & Loss Account And the Balance sheet as on 31.03.2005 of
Mr.Ramesh.

Balances as On 31.03.2005
Rs.
Capital of Mr. Ramesh 50,000
Debtors 25,600
Creditors 28,000
Drawings 5,000
General Expenses 1,500
Printing 1,300
Wages 7,500
Royalty 2,500
Purchases 35,000
Sales 46,400
Salaries 4,000
Office Expenses 2,200
Insurance 700
Rent 1,900
Opening Stock 12,000
Building 12,000
Machinery 20,000
B/R 4,200
Loans 10,000
B/P 1,000

Adjustments:
1) Closing Stock Rs.25000
2) Depreciate fixed assets by 10%.
3) Rs.450 due from a customer is no more recoverable.
4) Provide for doubtful debts on debtors @ 5%.
[15]

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Q9) A Company Has prepared the budget for production of the only product manufactured by them as under:-

Rs. In Lacs.
Raw material 2.52
Direct Labour .75
Direct expenses .10
Work Overheads(60%Fixed) 2.25
Admn. Overheads(80% Fixed) .40
Selling Overheads (50% Fixed) .20
The actual production during the period was only 60,000 units. Calculate the revised budget cost per unit.
[15]
Semester I

[3175]-103
M.B.A.-I (New)
May 2007
(103)MANAGERIAL ECONOMICS
(Papers-I)

Time:3 Hours] [Max. Marks:70

Instructions:
1) Question No.1 Compulsory which carries 10 marks.
2) Attempt any four questions from the remaining that carry 15 marks each.
3) Draw Suitable diagram whenever necessary.

Q1) Define Managerial Economics . Discuss its nature and scope.

OR
Discuss the factors affecting Price elasticity of demand with the help of suitable examples.
Q2) Why is demand forecasting essential? Explain the different techniques of survey method.

Q3) State and explain the theory of Law Of Variable Proportions.

Q4) Distinguish between perfect competition and imperfect competition.

Q5) What do you understand by cost Benefit Analysis ? Discuss the steps involved in it.

Q6) Distinguish between GDP & NDP. Describe the various method of measuring National Income.

Q7) Write Short Notes on (Any Three)

a) Pricing in Public sector Undertaking(PSUs)
b) Disinvestment.
c) Innovation Theory of Profit.
d) Long run average cost curve (LRAC).

Semester I

[3175]-104
M.B.A.(Semester-I)
May 2007
(104)STATISTICAL & QUANTITATIVE METHODS
(NEW) (2005 Pattern)

Time:3 Hours] [Max. Marks:70

Instructions:
1) Question No.1 &4 are Compulsory.
2) Solve any one question from Question no.2 and 3 and any one question from Question No. 5 And 6
3) Figures to the right indicate full marks.
4) Use of electronic calculators is allowed.
5) Graph Papers will be supplied on demand.

SECTION-I

Q1) a) The following table gives the distribution of out lay of the budget of a state under major head of development expenditure:

Heads Expenditure
(in Rs.Cr.)

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a) Agriculture and community development 10,000

b) Irrigation and Power 4,000
c) Industry and mining 8000
d) Transport and communication 6000
e) Miscellaneous 2000

Represent the information by a suitable diagram or chart [5]

b) You are given variance of Y=16.

The regression equation are 4x-5y+33=0 and 20x-9y=107.
Find i) Average value of X and Y,
ii) Correlation coefficient between x and Y, and
iii) Standard deviation of X [5].

c) There are 3 men aged 60, 65 and 70 years. The probability that to live 5 more years is 0.8 for a 60 years, 0.6 for 65 years
old and 0.3 for a 70 years old person. Find the probability that at least two of the 3 person will live 5 years
more. [5]

d) The mean and standard deviation of 100 items are calculated as 60 and 7 respectively. Two of the items were found to be
incorrect at the time of checking. 35 and 47 were wrongly copied as 53 and 74. Calculate correct mean and S.D.[5]

Q2) a) Explain the meaning of partial and Multiple Correlation and regression giving
illustration. [5]

b) Assuming that the probability of a fatal accident in a factory is 1/1200 in a year. Calculate the probability that in a
factory employing 300 workers, there will be at least two fatal accidents in a year. (Given e-0.25=0.7788) [5]

c) Calculate Rank correlation coefficient between marks in statistics and Economics as given
below: [5]
Marks in Statistics 45 70 65 40 80 40 50 70 85 60
Marks in Economics 35 80 70 40 90 45 60 80 80 50

Q3) a) State what are the different measures of dispersion and state their merits and
demerits. [5]

b) Given the following:

Total Population of a locality - 240000
Total literate in the Locality -40000
Total illiterate in the locality -40000
Total literate criminal in the Locality -5000

Determine the coefficient of the association between literacy and criminal behavior.

c) Given [5]
X Y

Average 20 25
S.D. 5 4

Correlation coefficient between X and Y = 0.6. Find the two regression equation and estimate X for Y = 20.

Q4) a) A refinery makes 3 grades of petrol A,B and C from crude oil D,E and F. Crude oil F can be used in any grade but the other
must satisfy the following specifications. [6]
Grade Selling Price per liter (Rs.) Specifications

A Rs.48 Not less than 50% crude D.

Not less than 25% crude E.
B Rs.50 Not less than 25% crude D.
Not more than 50% crude
C Rs.49 E.
No specifications.

There are capacity limitation on the amount of 3crude elements can be used
Crude Capacity (KL) Price per litre

D 500 49.5
E 500 47.5
F 360 48.5

Formulate LPP to maximize Profit.

b) Find the optimal strategies for A and B in the following game. Also obtain the value of the game.

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A s B s Strategies
Strategies
B1 B2 B3

A1 9 8 -7

A2 3 -6 4

A3 6 7 -7

c) Solve the following T.P. unit transportation cost (Rs.) [8]

Factory Ware Houses Capacity

D E
F
A 5 1 7 10

B 6 4 6 80

C 3 2 5 15

Requirement 75 20
50

Q5) a) Solve by graphical method.

Minimize z = 6x1 + 14 x2
Subject to 5x1 + 4x2 >= 60,
3x1 + 7 x2 >= 84,
x1 + 2x2 >= 18,
x1, x2 >=0.

b) Market survey is made on two brands of breakfast foods A and B. Everyday a customer purchases; he may buy the
same brand or switch to another brand. The transition matrix is given below. [8]

From To

A B

A 0.8 0.2

B 0.6 0.4

At 60% of people buy brand A and 40% people buy brand B. determine Market share of Brand A and B in Steady State.

Q6) a) Explain Queuing theory and its characteristics. [8]

b) Solve the following assignment problem [7]

Sales in thousands
Salesmen Districts

D1 D2 D3
D4
S1 20 25 22 18

S2 25 24 19
21
S3
18 20 22
S4 20

25 20 17
22

Semester I

[3175]-105

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M.B.A.(Semester-I)
May 2007
(105) LEAGEL ASPECTS OF BUISSNESS
(NEW)

Time:3 Hours] [Max. Marks:70

Instructions:
1) All aquestion carry equal marks.
2) Solve any FIVE questions.
3) Answers in Illegible handwriting will not be checked.

Q1) What are the essential elements of valid contract under the act? Explain in details.
Q2) How & why breach of a valid contract happens? What are the remedies?

Q3) What are the provisions related to transfer of property & titles under sale of goods Act 1930.

Q4) What are the negotiable instruments you know? What is the utility explain in details?

Q5) What are the different types of directors and share holders meetings you know under the Companies act 1956?

Q6) What is prospectus by a company? Why and how it is made?

Q7) What are the unfair and Restrictive Trade Practices under the Consumer Protection Act?

Q8) Write short notes on any two:

i) Electronic Records under IT Act.
ii) Consumer Disputes Redress under Consumer Protection Act.
iii) Conditions and warranty under Sale of good Act.
iv) Quasi Contract under Contract Act.
.

Semester I

[3175]-106
M.B.A.(Semester-I)
May 2007
(106) BASICS OF MARKETING
(2005 Pattern)

Time:3 Hours] [Max. Marks:70

Instructions:
1) All question carry equal marks.
2) Solve any FIVE questions.

Q1) The term selling & Marketing are frequently used in the inter changeable manner. However, selling is merely a tip
of the iceberg calling as marketing . mbau7100Comment. Briefly explain the various function of marketing.

Q2) What do you mean by marketing environments? Discuss the various types of marketing environmental forces influencing
the marketing decision.

Q3) What are the steps in buying decision Process? Imagine the process of buying the
a) A Micro-wave oven.
b) A life Insurance policy

Q4) Describe the stages of marketing planning process. What are the contents of a marketing plan.

Q5) Assume that you are a marketing manager in a medium sized organization which manufactures various types of bakery
products. Now the company intends to launch branded vegetable pizza to be sold as a bakery product all over India.
Identify and analyze the nature and extent of competition in the Indian Pizza market. Which marketing strategies would
you like to adopt deal with competition?

Q6) write a comprehensive note on Tools and Technique of Marketing Control with a special emphasis on marketing audit .

Q7) Write Short Notes (Any Two):

a) Marketing Process.
b) Market Segmentation of Industrial Products.
c) Customer satisfaction Vs. Customers delight.
d) Hierarchy in Marketing Organization.

Semester I

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[3175]-201
M.B.A.(Semester-II)
(C.No.201) MARKETING MANAGEMENT
(2005 Pattern) (New)

Time:3 Hours] [Max. Marks:70

Instructions:
1) All question carry equal marks.
2) Solve any FIVE questions.

Q1) Marketing Mix is the instrument that can keep the organization Successful, thought its products may rise & decline in
their respective life cycles. Discuss, quoting examples.

Q2) Outline the new product decision process. Can it guarantee the successful marketing of a product under consideration?
Explain.

Q3) Disscuss the purpose, types and new trends in Packaging. Quote examples.

Q4) Which internal and external factors influence factors influence the setting of the price of a product and eventual changes
therein. Explain citing examples.

Q5) Explain, giving examples, the utility of direct marketing and on-line marketing, as promotional tools.

Q6) Ware-Housing decision seems to become more important, every year. do You agree? Present your view point.

Q7) Write a critical note on the emerging role on the emerging role of a conventional retailer, n the context of the rise of the
Super markets and super malls.

Q8) Write notes on any two:

a) Branding
b) Media habits(of target segment)
c) Inventory decision.
d) Promotion to the Dealer : Its demerits.
Semester II

[3175]-202
M.B.A.(Semester-II)
FINANCIAL MANAGEMENT
(New) (2005 Pattern)

Time:3 Hours] [Max. Marks:70

Instructions:
1) Question No.1 Compulsory.
2) From Q2 to Q9 answer any two question from section I and any two questions section II.
3) Figures to tne right indicate marks.
4) Use of simple calculators is allowed.

SECTION-I

Q1) Explain the significance of net profit ratio and debt equity ratio. [10]

Q2) What are the characteristics of various forms of business organization? [15]

Q3) Explain Factoring, Hire purchase and venture capital? [15]

Q4) Explain the different methods of evaluating capital expenditure decision [15]

Q5) Write Short Notes on (Any Three):-

a) Time value of Money.
b) Cash Budget.
c) Bonus Shares.
d) Commercial Papers.
e) Current Ratio.

Q6) Following information is given for two companies A ltd. and B Ltd.

Particulars A Ltd. B ltd.

Current Ratio 1.25 1.01

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Liquid Ratio 0.96 0.69

Gross Profit Ratio 26.7% 33.3%

Debt Equity Ratio 0 0.33

Net Profit Ratio 15% 10%

Analyze the financial position of the two companies.

Q7) Calculate Operating leverage, Financial Leverage, and Combined Leverage from the following:
Particulars Amount(Rs)

Sales 500000

Variable cost 200000

Contribution 300000

Fixed Cost 150000

Earning before interest & 150000

Tax
Interest 50000

Earning before tax 100000

[15]

Q8) From the following Balance sheet of M/s AB for the year ended 31st Dec 2000 and 2001 prepare fund flow statement.

Liablities 2000 2001 Assets 2000 2001

Share Capital 40000 57500 Plant 7500 10000
Creditors 10600 7000 Stock 12100 13600
P & L Co. 1400 3100 Debtors 18100 17000
Cash 14300 27000
Total 52000 67600 Total 52000 67600
[15]

Q9) XY ltd had a capital structure of Rs. 10 Lakhs consisting of equity shares of Rs. 10/- each. The company was into the
business of manufacturing Automobile spare parts. The company is thinking of starting a new product line. For this it is
gong to need Rs. 10 Lakhs more. The EBIT of the company is Rs.8 Lakhs and income tax rate is 50%. Compute the
following alternatives.
a) To raise the entire amount of additional funds by floating equiy shares of Rs. 10/- each.
b) To raise 50% of the amount by way of equity shares capital of Rs. 10/- per share and 50% by way of term loan carrying
interest of 10%.
c) To raise the entire amount by way of term loan carrying interest of 10%
[15].

Semester II

MAY 2007
[3175]-203
M.B.A
HUMAN RESOURSE MANAGEMENT

Time:3 Hours] [Max. Marks:70

Instructions:

1) Attempt any five questions.

2) All questions carry equal marks.

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Q1) What is human resourse management ? While discussing the difference

between planning .

Q2) Explain the objectives of Manpower planning and elaborate succession planning.

Q3) What is the need and objectives of training in the organization? Why training in
the Organization ? Why training programs should be evaluated ?

Q4) Discuss how the managerial effectiveness can be improved through time
management and TQM .

Q5) Explain the need and importance of Performance Appraisal System in the
Organization and discuss the MBO method of performance appraisal.

Q6) What is Industrial Relation ? How collective bargaining helps in improving

industrial relations.

Q7) Write note on any two:

a) Job enlargement and Job enrichment
b) Retention of man poewer
c) Quality circles
d) Rating errors.
Semester II

MAY 2007
[3175]-204
M.B.A.(Semester-II)
MANUFACTURING AND OPERATION MANAGEMENT

Time:3 Hours] [Max. Marks:70

Instructions:

1) Attempt any five questions.

2) All questions carry equal marks.

Q1) Explain the nature and scope of manufacturing management from economics point
of view .

Q2) Explain various types of manufacturing methods , their basis of selection &
characteristics.

Q3) Discuss the merits and Demerits of locating manufacturing facilities

a) Close to markets
b) Close to source of raw materials.

Q4) Narrate the functions of production Planning and control. Explain their objective
Clearly .

Q5) Explain how to prevent machinery breakdown ,which interrupt regular production
And result in LOSESS .

Q6) a) Differenciate between Inspection and Quality Control.

b) Explain control charts and its importance .

Q7) Define work study , state its objective and describe various techniques employed.

Q8) Following table gives activities and relevant important of project .

Activity optimistic duration in days Most likely pessmistic 1-2 30

44 54
1-3 8 12 16
2-3 1 2 3
2-4 2 3 5
3-4 8 10 12
4-5 14 22 25
4-6 3 7 11
5-6 6 9 18

a) Draw a network diagram.

b) Compute project completion time.

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c) Identify critical path.

Semester II

MAY 2007
[3175]-205
M.B.A
MATERIAL AND LOGISTICS MANAGEMENT
(Semester-II) (2005 Pattern)

Time:3 Hours] [Max. Marks:70

Instructions:

1) Attempt any five questions.

2) All questions carry equal marks.

Q1) Discuss the differences in traditional Materials Management and supply chain
Management.

Q2) Explain with example how does classification of materials help in better
management of inventory?

Q3) a) Explain the concept and role of Master Production schedule as an input to MRP.
b) Describe in which types of businesses ,application of MRP system is highly
beneficial .

Q4) What actions a Purchase manager should take in following :

a) Delay in supplies
b) Excess quantity supply
c) Wrong supplies

Q5) explain effects of high inventory on the following:

a) Meeting delivery dates
b) Profitability
c) Quality of finished Goods

Q6) State the limitations of EOQ model. Discuss the example EOQ model with discounts model.

Q7) Explain the role of Material manager in standardization and codification of material.

Q8) Write notes on any two of the following:

a) Exponential smoothing method
b) Stock out cost
c) Importance of logistics
d) Bills of Material.

Semester II

[3175]-206
M.B.A.
206: MANAGEMENT INFORMATION SYSTEM
(New) (2005 Pattern) (Sem - II)

Time:3 Hours] [Max. Marks:70

Instructions:
1) Question No.1 Compulsory.
2) Attempt any Four Questions from Question 2 to 6 numbers.
3) State assumptions, if any and draw neat diagrams, wherever necessary.
3) Figures to tne right indicate marks.

Q1) Arya electronics. Ltd. appoints certain daily labors. They are in type of skilled, semiskilled and unskilled worker. The wages
per day is given to the worker & it generally paid by cach. The company has decided standard rate for each type of worker.
The rateare as under:

1) Skilled : Rs.250 per day.

2) Unskilled : Rs.100 per day.
3) Semiskilled : Rs.200 per day.
The attendance is maintained by HR dept. Based on the attendance, Accounts dept makes the payment of each

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worker at the end of the month.

Addition to the daily working Hrs. (8hrs), if the workers has done extra duty then additional payment will be made
on the basis of per hour i.e. 8% for skilled, 6% for semiskilled and 10% for unskilled workers respectively.
You are required to do the following:
a) Design Normalized database.
b) Design Report based on available data. [10]

Q2) a) what are the different phases of decision making Process and explain with the help of Herberd Simon
Model. [8]

b) Explain the role of IT in the MIS department. [7]

Q3) a) What are the importance of information security and control in MIS Dept.?
[10]
b) What do you mean by System analysis and design? [5]

Q4) a) Define the important features of quality information. [8]

b) explain human information Processor.

Q5) a) Define EIS & EES [5]

b) Elaborate the information required by the Top Management of Global Education
Network. [10]

Q6) Write Short Notes on (any three): [15]

a) GIS
b) Data warehousing
c) CASE Tool
d) Waterfall Method.
Semester III

Total No. of Questions: 6] MAY. 2007 [Total No. of Pages: 3

[3175]-301
M.B.A.
BUSINESS POLICY & STRATEGIC MANAGEMENT (301)
(2005 Pattern)
Time: 3 Hours] [Max. Marks: 70

Instructions to the candidates:

I) Attempt any four questions.
2) Question No.6 is compulsory & carries 22 marks.
3) Remaining questions I - 5 carry 16 marks each.
4) Support your answers with relevant examples.

Ql) How corporate strategies are developed using analysis of environmental appraisal.
Please explain.

Q2) Explain the significance of Business Level strategies and Product portfolio strategies.

Q3) Explain different types of Growth Strategies. Why many Indian companies are
acquiring global companies? What are the issues involved in postacquisition
scenario?

Q4) How IT enabled services & E Commerce can create competitive advantages?

Q5) Comment on any three:

a) Gap analysis and Benchmarking.
b) Michel porter's five forces of competition in an industry.
c) Social responsibilities vs profitability.
d) Difference between strategic control and operations control. e) Business Definition.
f) GE nine cell model.

Q6) Case Study - answer the questions given at the end of the case.
"The Rise of NOKIA
. The cellular telephone industry is one of the great growth stories of the
1990s. The number of cellular subscribers has been increasing rapidly. Three
companies currently dominate the global market for cellular equipment (cell phones, base station equipments and digital
switches) Motorola, Nokia and Ericsson. Of the three the dramatic rise of Nokia is perhaps most surprising.
Nokia's roots are in Finland, not normally a country that jumps to mind when we talk about leading edge technology.
Back in 1980s, Nokia was a rambling Finish Conglomerate with activities that embraced tire manufacturing, paper
production, consumer electronics and telecommunication equipment. Today it is a focused $10 billion telecommunication
equipment manufacturer with a global reach second only to that of Motorola and with sales and earnings that are growing

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in excess of 30% per annum. How has this former conglomerate emerged to take a global leadership in the cellular
equipment industry? Much of the answer
lies in the history, geography and political economy of Finland.
The story starts in 1981, when the Nordic nations got together to create the world's first international cellular
network. Sparingly populated and inhospitably cold, they had good reasons to become pioneers. It would have cost far too
much to lay down a traditional wire line telephone service. Yet the same features, that made it difficult, make
telecommunications all the more valuable there. People driving through Arctic winter and owners of remote northern
houses need a telephone to summon help if things go
wrong. As a result Sweden, Norway and Finland became the first nations in the world to take cellular communications.
Seriously. They found, for example, that while it cost up to $800 per subscriber to bring a traditional wire line service to
remote locations in the far north, the same locations could be linked by cellular service for only $500 per person. As a
result, in
1994, 12% of the people in Scandinavia owned cell phones as compared to 6% in USA.
Nokia as a long time telecom equipment manufacturer was well positioned to take advantage of this development.
Other factors also helped Nokia. In Finland there has never been a national monopoly. Instead there
. had been 50 odd telephone service providers, whose elected boards set prices 'by referendum (which results in lower prices.)
This army of 50 telephone providers has never allowed Nokia to take anything for granted. The finish customer always buys
from the lowest cost supplier, whether it was Nokia, Motorola, Ericsson or anyone else. Nokia has responded to this
competitive pressure very well while driving down costs relentlessly and being always at the cutting edge of technology.

Nokia is snapping at the heels of the number one firm in cellular equipment - Motorola. In digital cellular technology-
supposed to be the wave of the future - it is Nokia and Motorola, which is the tech leader. The Scandinavian countries have
started switching to digital cellular technology five years before the rest of the world. Nokia has now the lowest cost structure
for any cellular equipment in the world. The result is that it is more profitable than Motorola.
Answer the following questions:

a) What are the reasons for Nokia's success?

b) What is the strategy adopted by Nokia?

c) Suggest a suitable strategy for Motorola.

Semester III

Total No. of Questions: 6] [Total No. of Pages 2

MAY 2007
[3175]-302
M.B.A. (Semester - III)
302 : MANAGEMENT CONTROL SYSTEMS (New)
Time: 3 Hours} [Max.Marks: 70
Instructions to the candidates:
1) Attempt any 3 questions from Q1 to Q5.
2) Q 6 is compulsory.
3) Figures to the right indicate full marks.

Q 1) What are the differences between Engineered Expense Center and Discretionary Expense Center? Give your answer with
respect to following control characteristics. [18]
a) Budget Preparation.
b) Cost variability.
c) Type of Financial Control.
d) Measurement of Performance.
Give examples to support your answer.

Q2) Explain Formal and Informal Management Control Systems with the help of
following subsystems. [18]
a) Infrastructure.

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b) Management Style and culture.

c) Rewards.
d) Coordination and integration;
e) Control Process.

Q3) "The Balanced Score card fosters a b !lance between otherwise disperate strategic
measures in an effort to achieve goal congruence". Discuss and bring out
the cause and effect relationship among measures. [18]

Q4) Explain and compare R 0 I and RI/EV A as method of perfonnance measurement in an Investment Center. Explain with
examples how ROI can result in rejecting
valuable investments and accept value losing projects. [18]

Q5) Write short notes on any three: [18]

a) Management Audit.
b) Just in Time.
c) Two Step Transfer Price.
d) Value Chain as a Strategy Formulation Tool.
e) TQM's role for development of non-financial performance measures.

Q6) The Allison-Chambers Corporation, manufacturer of tractors and other heavy farm equipment, is organized along
decentralized lines, with each manufacturing division operating as a separate profit center. Each division manager has been
delegated full authority on a11 decisions involving the sale of that division's output both to outsiders and to other divisions of
Allison-Chambers. Division C has in the past always purchased its requirement of a particular tractorengine component from
Division A. However, when informed that Division A is increasing its selling price to $150, Division C' s manager decides to
purchase the engine component from outside suppliers.
Division C can purchase the component for $135 on the open market. Division A insists that, because of the recent installation of
some highly specialized equipment and the resulting high depreciation charges, it will not be able to earn an adequate return on
its investment unless it raises its price. Division A's manager appeals to top management of Allison-Chambers for support in the
dispute with Division C and supplies the following operating data:
C's annual purchases of tractor-engine component 1,000 units
A's variable costs per unit of tractor-engine component $120
A's fixed costs per unit of tractor-engine component $20

REQUIRED [16]
I. Assume that there are no alternative uses for internal facilities. Determine
whether the company as a whole will benefit if Division C purchases the
component from outside suppliers for $135 per unit.
2. Assume that internal facilities of Division A would not otherwise be idle.
By not producing the 1,000 units for Division C, Division A's equipment
and other facilities would be used for other production operations that
would result in annual cash-operating savings of$18,000. Should Division
C purchase from outside suppliers?
3) Assume that there are no alternative uses for Division A's internal facilities
and that the price from outsiders drops $20. Should Division C purchase
from outside suppliers?

Semester III

Total No. of Questions.: 6] MAY 2007 [Total No. of Pages: 2

[3175]-303
M.B.A.
MARKETING MANAGEMENT SPECIALISATION
303 (A) : MARKETING RESEARCH
(2005 Pattern) (Sem. - III)
Time: 3 Hours] [Max.Marks: 70

Instructions to the candidates:

1) Attempt any Two questions from Q 1 - Q 4.
2) Question $.. and Question Q are compulsory.
3) Marks carried by each Question are indicated on the right side.

Ql) What is 'Marketing Research'? How is it different from Marketing Information

System? How can it benefit the Marketing Management? [15]

Q2) Enumerate and explain various steps involved in any Marketing Research Project. [15]

Q3) What is Research Design? How do exploratory, descriptive and causal studies

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[3175]-101 Page 15 of 73

differ from each other? [15]

Q4) What is a questionnaire? What are different types of questionnaire used in

Marketing Research? Explain the qualities of a good questionnaire? [15]

Q5) Write short notes (Any 4): [4 x 5 = 20]

a) Fundamentals of a Good Report.
b) Non-probability sampling.
c) Ethics in Marketing Research.
d) Advertising Research.
e) Web-based Marketing Research.
f) Observation Method in Marketing Research.

Q6) Read the case study and answer the questions that follow:
Till only a few months ago "The Mayur" on the Oxford Street, London
was a popular restaurant. A large portrait of an Indian lady with folded
hands, hung at the entrance greeted the customers. But with the doors of the
restaurant closed for the past three months, she now appeared to be saying,
"Thank you, we have had enough of you." Located at a site enviable to any
entrepreneur, The Mayur, was a popular restaurant on the Oxford Street.
Thousands of shopper's from all over the world pass up and down the
Oxford Street. Britishers, in particular have a fancy for Indian food.
Moreover, despite the prestigious location the burden of rent to the restaurant
was minimal, since the lease to the building was an old one. In the wake of
such favourable factors, the closure of the restaurant came as a great surprise
and its frequent customers were shocked that they could no longer relish
the tasty Indian cuisine.

The Mayur was managed jointly by the hotel corporation of India, the
Indian Tea and Restaurants Ltd., the Tea Board and the Ministries of
Commerce and Civil Aviation. Started in 1984 it once attracted some 400
customers 3; day. However, during past 3 years, the number of customers
started dwindling and losses as well as complaints about bad services began
to mount. The decline set in three years ago but no revival package came
from the management. Thus an establishment which could have been an
ideal show window for India with its food, tea, selected handicrafts and
books had to be closed down.

a) Can marketing research be helpful in the revival of 'The Mayur'? [10]

b) Assuming that you have been approached for consultations to revive

The Mayur, prepare a detailed proposal for your project including the
financial estimates.
[10]

Semester III

Total No. of Questions :9] MAY 2007 [Total No. of Pages: 6

[3175]-304
M.B.A. (Scm - III)
FINANCE SPECIALIZATION
(303 B) : Advanced Financial Management
(Paper - I) (New Course)
Time: 3 Hours] [Max. Marks: 70
Instructions to tile candidates:
1) Question No.1 is compulsory.
2) Attempt any two questions from section I and section II
3) Figures to tile right indicate full marks.
4) Use of simple calculator is allowed

Q l) From the following details prepare Balance Sheet of Bajaj Sewashram Ltd.
as on 31 sl March 2007.

Current Ratio 2
Working Capital Rs4,OO,OOO

Capital Block to Current Assets 3:2

Fixed Assets to Turnover 1:3

Sales Cash/Credit 1:2

Debentures to Share Capital 1:2

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Stock Velocity , 2 Months (10}

Creditors Velocity 2 Months
SECTION - I
Debtors Velocity 2 Months
. Q2) a)What role Institute of Chartered Accountants of
Gross Profit Ratio 25% India plays in Accounting Profession? [5]
b) Write not~ on Disclosure of Accounting
Capital Block: Policies. [10]

Net Profit, 100/0 of turnover Q3) What are the different theories of Dividend?
Discuss [15]
Reserve, 2.5% Of turnover .
Q4) What is EVA? What causes EVA to
increase? [15]

Q5) Write short notes on : (Answer any three) [3 X 5 = 15]

a) Capital Assets Pricing Moqel.
b) Working Capital Management.
c) Capital Budgeting decisions under risk and uncertainty. d) International Accounting Standards.
e) Tandon Committee Recommendations.
SECTION - II

Q6) Based on following information prepare. Cash Budget for Zenith Industries Ltd.
~

1st 2nd. 3rd 4th

Particulars
Quarter Quarter Quarter. Quarter

Opening
10000
Balance of Cash

Collection.
125000 150000 160000 221000
from Customers

Payments:

Purchases
20000 35000 35000 54200
of material

Other Expenses 25000 20000 20000 17000

Salary and wages 90000 95000 95000 109200

Income Tax 5000 0 0 0

Purchase of
0 0 0 20000
Machinery

The company desires to maintain cash balance ofRs. 15000 at the end of each quarter. Cash can be borrowed or repaid in the
multiples of Rs. 500 at an interest of 10 % per year; Management does "not want to borrowed cash than what is necessary and
wants to repay it as early as possible. In any event loan can not be extended beyond 4 quarters. Interest is computed and paid
when principal is repaid. Assume that borrowings takes place at the beginning and repayments are made at the end of the
quarters. [15]

Q 7) Directors of Chintamani Ltd., are alarmed at the deterioration of the financial operation of the company. They find that the
bank overdraft is already at the limit allowed by the bank, and they have not sufficient funds to pay their creditors on due
dates. Not being trained on Accounting cand Financial Management, they are at a loss to understand why their audited
accounts revealed satisfactory profits when the trade was bought, additional capital had also been introduced since then and
borrowings made. Why should there be shortage of funds then?
They present you with the Balance sheets as on 31 st march for .2 years and ask you to prepare a statement which will show
then what has happened to the money which had come in to, the business during the year.

Previous Current Previous Current

Liabilities Assets
Year Year Year Year

Authorized share
capital (15000 shares 1500000 1500000 Goodwill 240000 220000
of Rs. 100 each)

Paid up share Free hold

1300000 1400000 800000 1176000
Capital building

General Reserves 60000 . 40000 144000 394000

Machinery and

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Plant
Profit and loss
36000 38000 Furniture 6000 5500
appropriation Ale
Shares in other
Loan and Mortgage 0 560000 80000 234000
companies
Bank Overdraft 69260 129780 Stock 244000 238000

Bills Payable 40000 38000 Debtors 125600 104400

Creditors 76000 112000 Cash 1560 1280

Bills
Proposed Final 6400
78000 72000 Receivable 7600
Dividend

Prepaid Expenses 4500 6200

Preliminary Expenses 6000 4000

1659260 2389780 1659260 2389780

You are given the following additional infonnation :

a) Depreciation has been charged on freehold building at 2.5 % per annum
on the cost ofRs. 10,00,000, on Machinery and plant at 8% per annum on the
cost of Rs. 400000 and on furniture at 5 % per annum on the cost ofRs. 10,000.
No depreciation has been written off on newly acquired buildings, plant and
machinery.

b) Shares in other companies were purchased for Rs. 160000 cash and
dividend amounting to Rs. 6000 declared out of profits made prior to
purchase have been received and used to write down the investments (shares).

c) Proposed dividend of previous year is paid. In addition Interim

dividend 'of Rs. 52000 was paid in the current year.

d) General reserve has been used to write off goodwill.

Q8)' Following details are made available to you: [15]

Particulars Project X Project Y

[15]
Project Cost 700 700

Cash Inflows:

Year 1 100 500

Year 2 200 400

Year 3 300 200

Year 4 450 100

Year 5 600 100

Total 1650 1300

Assume no residual values at the end of the fifth year. The firms cost of capital
is 10%. Required in respect of each of the two projects.
1) Pay back period.
2) Net present Value, using 10% as discounting factor.
3) Internal rate of return.
4) Profitability Index.

Present Value of Rupee 1.

Year 10% 25% 26% 27% 28% 36% 37% 38% 40%
1 0.909 0.8 0.974 0.787 0.781 0.735 0.73 0.725 0.714

2 0.826 0.64 0.63 0.62 0.61 0.541 0.533 0.525 0.51

3 0.751 0.512 0.5 0.488 0.477 0.398 0.389 0.381 0.364

4 0.683 0.41 0.397 0.384 0.373 0.292 0.284 0.276 0.26

5 0.621 0.328 0.315 0.303 0.291 0.215 0.207 0.2 0.186

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Q9) A newly formed company has to prepare an estimate of working capital

requirements for the coming year. . .
The information about the projected Profit and Loss account of the company is as under:

Particulars Amount

Sales 2100000

Less: Cost of Goods Sold 1530000

Gross Profit 570000

Less:

Administrative Expenses 140000

Selling Expenses 130000

Profit Before Tax 300000

Provision for Tax 100000

Cost of goods sold has been derived a follows:

Materials Used 840000

Add: Wages and other Manufacturing expenses 625000

Add: Depreciation 235000

1700000

Less: Stock of Finished Goods (10% produced not yet sold) 170000

1530000

The figures above relate only to the goods that have finished and not to those
in process, goods equal to 15 % of the years production (in terms of physical
units) are in process, requiring on an average full materials but only 40% of
other expenses. The company believes in keeping two months consumption
of material in stock.
All expenses are paid in one month in arrears, suppliers of materials extended
'1.5 months' credit. Sales are 20% cash and rest at 2 months credit, 70 % of the
income tax has to be paid in advance in quarterly installments. Cash Balance
desired is Rs'. 40000. [15]
Semester III

Total No. of Questions:7] [Total No. of Pages:2

P742
[3175]-305
M.B.A.
(303 C) Software Engineering (2005 Pattern) (Sem. III)
Time: 3Hours] [Max. Marks :70

Instructions to the candidates:

1) Question no I must be attempted.
2) Attempt any 5 from the remaining.
3) Neat diagrams carry marks.
4) Make assumptions.
5) Question no. 1 carries 20 marks. Remaining questions carries 10 marks each.

Q1) ABC Pvt. Ltd. Is a software firm. It has 5 branches all over the world. The company has centralized recruitment department
located at Mumbai. Company is interested to computerize their recruitment process.

The recruitment for the vacancy is forwarded to the recruitment department. The recruitment manager checks for the internal or
external sources. In case of internal source, the employee is informed about the requirement and accordingly transferred to the
respective location. The agency is also informed about the requirement. Agency sends the list of candidates. The company scans
the candidates with aptitude test and personal interview. Selected candidates are informed about selection and the location of
reporting. Candidates pay commission to the agency.

Consider the above case and design:

Context level Diagram.

Data Flow Diagram.

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E R Diagram.

Any 3 Report Layouts.

Q2) Describe the normalization technique for database design with the help of suitable
example.

Q3) Draw a decision table for the following case:

Poona ltd has following scheme for income tax.

 There is no income tax for employees whose income is less that 75000 p.a.
 10% income tax for yearly income between 75000 to 150000
 7.5% income tax for yearly income between 150000 to 200000
 For women employees there is an exemption of Rs. 50000
 For employees having policies get an exemption of Rs. 10000

Q4) Design a data entry screen to enter a loan taken by a customer, from bank. Mention the necessary data validations.

Q5) Explain and compare Spiral and Prototyping paradigm of software development.

Q6) Explain the role of System analyst and other system development staff.

Q7) Write short notes on :(Any two)

 Code-less system
 Source code generated in CASE tools

 N-S Diagram

Semester III

Total No. of Questions: 8] [Total No. of Pages: 2

P743 [3175] 306
M.B.A.
Production And Materials Specialisation
(303 D) Logistics And Supply chain Management
(2005 Pattern) ( Sem III)
Time: 3 Hours] [Max. Marks :70

Instructions to the candidates:

1) Answer any Five questions.
2) All questions carry equal marks.

Q1) Discuss various distribution strategies, a domestic fan manufacturer may adopt for shipment of goods to customer for
efficient supply chain opertions.

Q2) Explain with examples the role of transportation in meeting logistical objectives.

Q3) Discuss in brief factors to be considered for decisions on number of warehouses and their capacity for a plastic goods
manufacturing organization.

Q4) Describe supply chain and its features for one of the following:
a) Chemical plant manufacturing unit.
b) Readymade garment manufacturer.
c) Drug manufacturer.

Q5) Outline an approach to develop supply chain strategy for fruit juices pulp manufacturing organization. Explain why it
is necessary to align supply chain strategy with corporate strategy.

Q6) Describe the role of protective packaging in meeting logistical objectives with examples.

Q7) Discuss how use of it can substantially improve effectiveness of supply chain agribusiness.

Q8) Write notes on any two of the following:

a) Customer service policies
b) Role of insurance in logistics
c) Benefits of containerization
Semester III

Total No. of Questions:7] [Total No. of Pages: 2

P744 [3175]-307
M.B.A.
(303E): HUMAN RESOURCE MANAGEMENT

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SPL. LABOUR LAWS

(2005 Pattern) (Sem. III)
Time : 3 Hours] [Max. Marks : 70

Instructions to the candidates:

1) Attempt any five questions.
2) All questions carry equal marks.

Q1) define Factory under Factories Act and discuss Health and Warehouse related provisions under this Act.

Q2) What is Industrial Dispute under Industrial Dispute Act? Discuss the provisions of conciliation for setting
Industrial Dispute.

Q3) Explain the various benefits available under Employees State Insurance Act.

Q4) Discuss the concept of Minimum Wages Act and further explain how the minimum wages are revised?

Q5) Explain the objective of Payment of Bonus Act and discuss the provisions of Available and Allocable Surplus.

Q6) When the union can obtain recognition under MRTU and PULP Act? Also discuss what are the unfair labour practices
by Management under this Act.

Q7) Write short notes on any two:

a) Deduction under the Payment of Wages Act.

b) When employee is not eligible to get gratuity under payment of Gratuity Act?
c) Legal strike under MRTU and PULP act.
Semester III

Total No. of Questions:7] [Total No. of Pages: 2

P745 [3175]-308
M.B.A.
MARKETING MANAGEMENT SPECIALISATION
(304 A) Integrated Marketing Communications
(2005 Pattern)
Time : 3 Hours] [Max. Marks : 70

Instructions to the candidates:

1) All questions are compulsory.
2) All questions carry 10 marks.

Q1) Advertising is a salesmanship in print elaborate. Explain in short IMC process.

Q2) Advertising Agency means 15% commission and 85% confusion In reference to this funny statement, explain the
role of CAR (Clint-Agency-Relationship) Management in maintaining high ethics of business in modern economy.

Q3) a) Write short definitions of each in one line.

1) Copy
2) Sales promotion
3) PR
4) Corporate communications
5) Brand

b) Write short notes on any one.

1) Sales contest
2) DMDR
3) Media choice
4) Electronic Brochure
5) Reach

Q4) Ad Agency means collection of business & creative people who develop, prepare, place the advertising in media for
producers/service provides seeking to find their customer s Do you agree? If yes then explain and if no then justify?

Q5) a) match the following and then explain why such portioning statements are written by the advertiser.
1) Express Yourself - Idea
2) Connecting People - Bajaj
3) Can change your life - AIRTEL
4) Just Do It - Nokia
5) Inspire confidence - NIKE

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b) Draw the LOGO/IDENTITY of the following and explain the colours

1) LG 2) Pepsi
3)KINGFISHER AIRLINES 4) COCA- COLA
5) Dettol

Q6) Formulate an advertising strategy for any one

1) Save water 2) Say No & Never for Drugs
3) Eye Donation 4) No smoking

Q7) Prepare a house journal for WIPRO-BPO. As a PR programs manager.

Semester III

Total No. of Questions:8] [Total No. of Pages: 2

P1062
[3175]-309
M.B.A.(Semester III)
304 B : DIRECT TAXATION (NEW)
Time : 3 Hours] [Max. Marks : 70

Instructions to the candidates:

1) Question No. 1 is compulsory.
2) Attempt any four of the following.

Q1) Write short notes ( any two): [2 * 5]

a) Assessee
b) Previous Year
c) Assessment Year
d) Tax Evasion

Q2) Explain how residential status of an individual is decided as per the provisions of Income tax
act. [15]

Q3) a) Explain Gross Annual Value. [7]

b) Calculate Income from House Property from the following information:

Gross Annual Value Rs. 45000.
Municipal taxes paid Rs. 2000.
Repairs Rs. 1000. [8]

Q4) Mr. Rahul is working in ABC ltd. Calculaye his income from salaries for the Assessment Year 2006-2007 from the
following details.
Basic salary Rs. 80000 p.a.
Dearness Allowance Rs. 2000 per month.
Children education allowance for two children Rs. 150 per month per child. Hostel education allowance for two children Rs.
400 per month per child. The employer contributed Rs. 9000 to recognized provident fund. [15]

Q5) Explain any ten incomes which is exempt from tax. [15]

Q6) An assessee purchased a house on 1st Jan 2005 and sold it on 31st Oct 2005. The cost of acquisition was Rs. 500000 and
sales proceeds were Rs. 900000. Compute capital gain. Also mention whether this is along term or short term capital gain and
why? [15]

Q7) Discuss the tax implications in the following situations: [5 x 3]

a) Personal expenses of Rs. 4000 were debited to the profit and loss A/c.
b) Rent paid for premises Rs. 10200 was by mistake written on the credit side of profit and loss A/c.
c) Loss of Rs. 45000 on account of embezzlement by an employee.
d) Furniture costing Rs. 10000 was purchased and debited to profit and loss A/c. The profit then calculated as Rs.
100000. The was put to use for more than 200 days.
e) Office expenses of Rs. 3500 and audit fees of Rs. 4000 was not debited to profit and loss A/c. And the Net Profit was
Rs. 450000.

Q8) Discuss the provisions under sec 32 for depreciation under the income tax act.
Semester III

Total No. of Questions : 7] Total No. of Pages : 2

P746
3175]-310

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[3175]-101 Page 22 of 73

M.B.A.
(CS 304) : Computer Specilisation
Relational Database Management Systems
(Sem. III) ( New) 2005

Time : 3 Hours] [Max. Marks:70

Instructions to the candidates :

1) Q. No.1, Q. No.6 & Q. No. 7 are compulsory/
2) Solve any three from Q. No. 2 to Q. No. 5.
3) Figures to the right indicate full marks.

Q.1) Study the following Invoice details and normalize the data upto 3NF (20)

ABC Enterprises
Total :

Rs. ________________________________________________________________
For ABC Enterprise

M/s. Invoice No. Date :

Challan No. Date :
P.O. No. Date :
Quotation No. Date :
Sr. Item no. & Description Qty. Rate Amount.
N.

Q.2 a) Explain the architecture of RDBMS. (7)

b) Explain Relational Databases. (3)

Q.3 a) What are mapping cardinalities ? Explain the types of cardinalities

with example. (7)
b) State and explain types of keys. (3)

Q.4 a) State the roles and responsibilities of a DBA (7)

b) Write short note on users of RDBMS. (3)

Q.5 a) Explain CLASS, ATTRIBUTE, METHODS in object Binding. (7)

b) Explain ALTER Type in OOD. (3)

Q.6 Write short notes on

a) Domain, Attributes b) Set Operators
c) View in SQL d) Aggrigate Functions
e) Entity and Entity sets

Q. 7 Explain the following SQL terms/ clauses / commands with example (10)
a) Union b) Order by
c) Intersect d) Like
e) Update.
Semester III

Total No. of Questions:8] [Total No. of Pages: 2

P1000 [3175]-311
M.B.A.(Semester III) (New)

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(304 D) : QUALITY MANAGEMENT

Time : 3 Hours] [Max. Marks : 70

Instructions:
1) Attempt any five questions.
2) All questions carry equal marks.

Q1) Discuss various aspects of quality of goods and quality of services. What do you understand by costs of quality? How can
they be minimized or avoided?

Q2) Explain in brief various quality control methods, tool & techniques with the applicability & limitation of each.

Q3) Discuss the quality principles of --- a) Crosby b) Ishikawa

Highlight the common emphasis amongst the two.

Q4) Explain the following terms with reference to quality management.

a) Reliability
b) Failure
c) Maintainability
d) Availability

Q5) Explain the silent features of ISO 9000 Quality Management System Standard.

Q6) Explain the merits & demerits of Acceptance Sampling methods and
associated Risk for the producer & the
consumer.

Q7) Give examples of a typical quality policy , quality objective , quality practices followed by a quality conscious
organization resulting in cultural change.

Q8) Write short notes on any three:

a) House of Quality
b) Juran s trilogy
c) Quality Circle
d) Nominal Group Technique
Semester III

Total No. of Questions:7] [Total No. of Pages: 2

P747 [3175]-312
M.B.A.
(304 E) HUMAN RESOURSE MANAGEMENT
Spl. Industrial Relations
(2005 Pattern)
Time : 3 Hours] [Max. Marks : 70

Instructions to the candidates:

1) Answer any 5 questions
2) All questions carry equal marks

Q1) a) What is industrial Relations? [4]

b) Discuss the impact of IR on economic conditions of Industrial labour in

India [10]

Q2) Discuss the machinery for settlement of Industrial disputes under Central & State
Govt. [14]

Q3) a) What is collective bargaining? [4]

b) What are the causes of success and failure of CB process? Support your
answer by examples. [10]

Q4) a) What is workers participation in management? [7]

b) Discuss various methods of WPM. [7]

Q5) What is the positive impact of Globalisation & Information Technology on

Ind. Rel. in India? [14]

Q6) a) What is Trade Union? [7]

b) What are the advantages & disadvantages of its political connectivity?

[7]

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Q7) Short notes any two-

a) Inter Union & Intra Union rivallary
b) Judiciary & IR
c) IR problems in unorganized sector
d) Problems of Trade Union.
Semester III

Total No. of Questions:7] [Total No. of Pages: 2

P1001 [3175]-313
M.B.A.
(305 A) Marketing Management Specialisation
Distribution and Retail Management
(New Pattern)
Time : 3 Hours] [Max. Marks : 70

Instructions:
1) Attempt two questions from Section-I and three questions from Section-II.
2) Question No. 1 from section I and Question No. 4 from Section-II are compulsory .
3) All questions carry equal marks.

SECTION I

Q1) Comfort Furniture Ltd. was started in metro city as household furniture manufacturing company. Their furniture weas
liked by middle income group households. Accordingly firm appointed an exclusive distributor for the city authorizing him
to appoint dealer in all the major areas of city. Some dealers were large, established one and some were small, and new to
the line of furniture selling. Over a period of time small dealers became very unhappy as large dealers started supplying
furniture to families in small dealer areas.
Consequently conflicting situation affected adversely the furniture business of the firm.
Identify the conflicts and suggest methods to resolve such conflicts.

Q2) a) Discuss the concept, objective and significance of physical distribution.

[8]

b) Write short notes on:

1) Order processing
2) Material handling
3) Transportation

Q3) Write notes on any two:

a) Functions of marketing channel.
b) Marketing channel selection criteria.
c) Performance appraisal of channel members.

SECTION II

Q4) M/s. Radheshyam Agrawal and Co. (MRAC) is a big firm dealing in grocery and Kirana in one District town of Western
India. Shri Pannalal, owner of MRAC has two sons assisting him in business. Father and both the sons strongly believe in
managing traditional retail store business through strong customer base. However due to Fast changing lifestyle of
consumers, the firm is finding it difficult to hold the customers, through the traditional kirana store layout & designs.
Therefore shri Pannalal and both his sons decided to invest in modernizing their existing store with latest layout , design and
merchandise display etc. Firm being, financially very strong, decided to a chain of five such store in same town of about
15lakh population.

Major challenges they were facing was how to communicate to their target customers about the change made recently in their
retail store.

Suggest the suitable retail communication mix to MRAC to make these new format store profitable. Also suggest
customer relationship programme to retain the customer in highly competitive business.

Q5) a) Critically analyse the nature and importance of retailing.

b) Explain the various types of retailers.

Q6) Elaborate the various factors which affect retail location decisions?

Q7) a) Describe the components of organized retail-supply chain management.

[8]
b) Explain electronic data exchanges and bar coding
[6]

Q8) Write notes on any two:

a) store design and store layouts.
b) Franchising in organized retail.

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c) Managing reverse logistics

Semester III

Total No. of Questions:8] [Total No. of Pages:2 [3175]-314

M.B.A. (2005 pattern) ( Sem III)
(305B) Finance Specialization
Merchant Banking and Finance Services
(2005 Pattern)
Time : 3 Hours] [Max. Marks : 70

Instructions to the candidates:

1) Attempt any five questions.
2) All questions carry equal marks.

Q1) Merchant bankers have a significant role to play in India Elucidate.

Q2) What are the guidelines of SEBI for issuing debt capital through public offer?

Q3) Explain the R.B.I. guidelines on issue of commercial paper and certificates of Deposits.

Q4) Discuss the Utility of Mutual Fund and comment on their future in India.

Q5) Take an account of the development of Indian Capital Market during the last two decades.

Q6) Explain the procedure of disbursement of loans by HFCs.

Q7) What are N.B.F.C s ? What are the R.B.I. guidelines for NBFC s ?

Q8) Write short notes on any two of the following:

a) Repos and Reverse repos.
b) Depositary and Dematerialization.
c) Derivatives in stock markets.
d) Securitization.
Semester III

Total No. of Questions : 8] [ Total No. of Pages : 2

P10023175]-315
M.B.A.
VISUAL BASIC AND ORACLE
(305-C) (2005 New)
Time : 3 Hours] [Max. Marks:70

Instructions to the candidates :

1) Q. No.1, is compulsory and answer any two from Q. No. 2 to 4
2) Q. No. 5 is compulsory and answer any two from Q. No. 6 to 8

SECTION I
Q.1) Answer in short (Any five)
a) Write the name of events which will be fired when the value of the vertical scroll control is changed.
b) What is the use of cause validate property of text box control ?
c) What is the difference between Image and Picture control.
d) What is the use of Let/Set/Get methods while defining the property.
e) Explain in short use of following commands :
Resume, Resume, Next, Goto labelname
f) What are the various types of locks available with ADO object ?
g) What are the various types of combo boxes ?

Q.2 ) Write a function to calculate maturity amount on the given principle amt for given number of year(n) and at given rate
(r)
(15)
Formula to calculate maturity amount is
Mamt = Pamt (1+1/r)n

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Q.3) Design interface, set properties and write code to add, edit and delete a records of emp table (eno, ename, salary). Use
ADO.
(15)

Q.4) Write Code to display calendar of current month.

(15)

SECTION II
Q.5) Create the following tables with appropriate constraints. (5)
Emp (eno, ename, add 1, basic, dateofbirth, deptno)
Salary (eno,da,hra,cca,deduction)
a) find the department where the count of employees is second maximum.
b) Raise the basic salary of the employees by 10% staying in Pune.
c) Delete Salary table.
d) Display name of employees earning more basic then average basic of their department.

Q.6) Write short notes on any three : (15)

a) Jions
b) View
c) Exceptions
d) Grant Command

Q.7) Write pleq1 for the following :

- Accept itmno and print rate, name, and stock from the item table (itemno,name,rate,stock). If the stock is less than 500 then
insert a record in indent table (ino,itemno,idate)
ino-will be the next number,
itemno- will be given them number,
date current date

Q.8) Write use of following functions with at least one example.

(15)
Left(),trim,avg(),Max(),count()
Semester III

Total No. of Questions : 8] [ Total No. of Pages : 2

P1003 3175]-316
M.B.A. (Semester- III)
Production & Material Specialization
(305D) Production Planning & Control
(2005 Pattern)
Time : 3 Hours] [Max. Marks:70

Instructions to the candidates :

1) Answer any five questions.
2) All questions carry equal marks.

Q. 1) State the objectives of Production planning and control function for a manufacturing organization. Describe the role of
production planning and control in meeting customer requirements.

Q.2) What is Routing>? Explain its meaning and importance. Explain how routing function is performed in various types of
production.

Q.3) Explain the meaning of Rough Cut Planning. Describe with an example how Rough Cut planning is carried out and its
relation with Master Production Schedule.

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Q.4) Described the functions of shop floor planning. Discuss information required for effective shop floor planning in
Manufacturing Organization.

Q.5) Enumerate scheduling techniques for different production methods. Explain steps involved in Johnson s method for
scheduling n jobs on two machines.

Q.6) What is line balancing ? Describe any one of the heuristic methods for line balancing.

Q. 7) State the difference between job schedule and job shop scheduling. Construct Gantt chart to represent job schedule and
Load chart for a work station.

Q. 8) Write notes on any two of the followings :

a) Use of Linear Prgoamming models.

b) Flexible Manufacturing System.

c) Progressing.

d) Group Technology.
Semester III

Total No. of Questions : 7] [ Total No. of Pages : 2

P749[3175]-317
M.B.A. (Semester- III) (New)
HR- SPECIALISATION (2005 Pattern)
(305E) Personnel Administration- Application & Procedure.
(2005 Pattern)
Time : 3 Hours] [Max. Marks:70
Instructions to the candidates :
1) Answer any five questions.
2) All questions carry equal marks.

Q.1) Define Personnel Administration. Explain the objectives and principles of personnel Administration in detail.

Q.2) Explain the role of Personnel Manager and functions of Personnel Department.

Q.3) Explain in detail welfare facilities under Factories Act.

Q. 4) Frame a charge-sheet against the employee for his following misconduct.

Abusing and neglecting supervisor s instructions.

Q.5) Calculate the bonus of following employees who have worked for 12 months in the year 2006 Mr. A(Basic + DA = Rs.
2800), Mr. B (Basic + DA= Rs. 3500), Mr. C (Basic + DA = Rs. 1500), Mr. D (Basic + DA = Rs. 3200) at the rate of 8.33% and
20%

Q. 6) Write a letter to provident fund commissioner regarding yearly return of the company.

Q.7) Write short notes (Any Three) :

a) Personnel Audit.

b) Difference between Personnel Administration and Personnel Management.

c) Role of Security officers.

d) Safety provisions under Factories Act.

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e) Statutory returns under provident fund and employees State Insurance Schemes.

Semester III

P574Oct 2007
[3275]-301
M.B.A. (Semester - III) :

(301) BUSINESS POLICY AND STRATEGIC

MANAGEMENT(2005 Pattern)

Time: 3 Hours] [Max- Marks-:70

Instructions to the candidates:
1) Attempt any 3 questions from section I.
2) Q. No.6 is compulsory.
3)Figures to the right indicate full marks
.
SECTION - I
Ql) Define strategy and strategic management. Trace the historical evolution of strategic management and discuss the key
characteristics of strategic management. [16]

Q2) Explain the following inlhe context of strategic management: a) Vision

b) Mission
c) Purpose
d) Goals
Give relevant examples in the Indian context. [16]

Q3) What do you understand by mergers and acquisitions? What are the various types of mergers? What are the issues in
implementing 'merger strategy' successfully? What are the motivations for adopting this strategy? Cite latest Indian &
global examples relevant to the merger strategy. [16]

Q4) What do you understand by a business model? What are its essential components? List various types of E-com. business
models for traditional
Businesses with suitable examples. [16]

Q5) Write short notes on any two: [16]

a) Mc Kinsey's 7S Frame work
b) Strategic control
c) SWOT analysis

SECTION - II
~

d6) In 1962, Sam Walton & his brother opened the first Wal-Mart store in Rogers' (Arkansas), USA; & generateq $ 1 million in
sales in the first year itself. In a span of 5 years it notched up sales of $ 12.6 million. .

In 1969, Wal-Mart was incorporated as a company under the name Wal-Mart Stores Inc. Since then, the company has
grown multifold to be ranked as # I in the Fortune's 500 list in 2002. It is the world's largest retailer and has spread in
foreign markets too.
Wal-Mart has been facing stiff competition from K-mart, Tesco, Target etc. and realising its inability to compete alone has
globally entered into tie-ups with various local firms in the foreign markets. By 2003, Waf-Mart was the largest retailer in
Mexico, Argentina, Canada, Puerto Rico & amongst the top 3 in U.K. It followed the loint Venture, Acquisition or
Greenfield ,operations route to achieve this 'status.

"However, all was not rosy for Wal-Mart. With its excessive focus on cost, it earned a reputation for being not a good employer.
It also earned bad name for pressurising suppliers beyond limits. Wal-Mart's German strategy was floundering. It could not
make any significant impact on the retail industry & was running into losses.

In 2006, Wal-Mart ventured into the Indian market as a JV partner of Bharati, .!hJ the Indian Telecom giant. Riding on the

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euphoria' of over 9% GDP growth 4 rate, booming stock markets, rising disposable incomes, changing lifestyles, <1:.."" the IT,
ITES led industries, and a general feel-good feeling India has caughtthe attention of many local & global firms. With organised
retail amounting to a meagre 2% of retail industry, analysts believe that sky is the limit for retail.

However, there remain certain grey areas. Real estate prices are sky-rocketing every day. The national government has
slapped taxes on lending of commercial space. Being critically supported by the left parties, the Central Government cannot
afford to overlook their opposition to organised retail in general & foreign firms in particular. The Indian consumer is
notoriouslY,hard to satisfy and is both very traditional and global in outlook at the same time.

Other organised players like Tatas, Reliance, lTC, Godrej, etc. are also sprucing up their efforts to attract the Indian
custom,er. Some are even occupying the 'every day-low prices' positioning right away.
Social concerns about the impact of organised retail on traditional stores, small shops, farmers, suppliers, commodity prices
& the society at large are increasing. The voices are getting shriller by the day.

Bharati, is believed to have entered into th~ tie-up with Wal-Mart on an equal footing & Wal-Mart has to extend its expertise
in the supply-chain management domain and Bharati is to take care of the front end. It is not very clear whether the Wal-Mart
brand name will be used.
Questions:

lJ Carry out an ETOP for the Bharati:- Wal-Martjoint venture.

2) Do you think Wal-Mart will succeed in India? Why or Why not?

[22]
Semester III
.
P575Oct 2007
[3275]-302
M.B.A. (Semester - III)
302: MANAGEMENT CONTROL SYSTEMS (New)
Time: 3 Hours] [Max. Marks: 70

Instructions to the candidates:

1) Attempt any 3 questions from Q.1 to Q.5.
2) Q. 6 is compulsory.
3) Figures to the t:ight indicate full marks.
Ql) Explain the Formal Management control system structure with detailed
discussion on the following subsystems: [18]
a) Management Style and Culture.
b) Infra structure
c) Rewards.
d) Coordination and Integration. e) Control Process.
~
Q2) Explain the nature of Activity Based Costing and compare.it with Traditional Costing. What are the Four different levels of
activities used in ABC to allocate costs? What are the benefits of ABC? Give example to show how ABC is superior to
Traditional Costing and how it leads to more accurate management control of product
costs. [18]
'"'".
Q3) Explain advantages and disidvantages of creation of Profit Centres. Discuss issues related to goal congruence that arise in
a profit centre. What are the
solutions? . [18]
Q4) "Balanced score card started as a Performance Measurement System but has ended up as a full fledged Management
Control System". Discuss giving examples. [18]
Q5) Write short notes on any Three: [18]
a) ROI vs. EVA as performance measures.
b) Just in Time. .
c) Control Systems in service Organizations.
d) ManagementAudit.
e) Budgeting for R & D.

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Q6) Actual Performance data of 5 divisions ofXYZ Ltd. are as follows. (Figures Ct in Rs. Lakhs).
Division. Profit. Average Current Average Fixed.
Assets. Assets.
.A 80 90 400
B 60 190 450
C 50 350 550
D 105 200 800
E 155 200 800
a) Compute ROI for each division.
b) Compute EVA for each division. Charge on usage of Current Assets is 5% and Fixed Assets is 10%.
c) If XYZ 'decides to make an investment in current assets of Rs. 1 Crore with an expected annual profit of Rs. 7 lakhs, what
will be the effect on ROI & EVA of each division? Comment on the results.
d) IfXYZ decides, in a declining market, a retrenchment strategy and reduces inventories by Rs. 50 lakhs, resulting in lower
profits ofRs. 5 lakhs per annum, what will be the effect on ROI and EVA of each divisipn? Comment on the results.. [16]
************************************************************************************************
Semester III

P414Oct 2007
[3275]-303
M.B.A. (Selnester - III)
MARKETING RESEARCH
(303-A) Marketing Specialization
(New Pattern)
Time: 3 Hours] [Max. Marks: 70
Instructions:
1) All questions are compulsory.
2)Use of non programmable electronic calculators allowed.

Ql) Define' Marke6ng Research' . Discuss the scope and obstacles in conducting a research in a developing economy like
India. [15]

Q2) What is a hypothesis? What are the characteristics of a good hypothesis? Describe the procedure of hypothesis' testing.
, [15]
OR
A lubricant manufacturer claims that a tmck can do a mean distance of 42,000 ' kms without replacing the engine oil, with
standard deviation of 3,000 lap. A new type of additive is believed to increase the number of kIllS that the trlJ.ck can do
before the oil change requirement. A test sample of 28 trucks shows a mean oil change at 43,500 kms after the use of new
additive. Do you think the additive is significantly superior to the earlier lubricant? Test the hypothesis at 5% level of
significance given critical value of t at ex = 0.5 level of sign~ficance for 27 Degrees of Freedolll is 1.703.

Q3) A 3-Star hotel located in Delhi has been experiencing a decline in its occupancy for past one year. The M,anagement
reviewed the problem and is now considering to attract business executives and to provide adequate fac~lities for holding
business conferences, salesforce seminars etc.
Since it would involve renovation of the existing building in addition to procurement of new furniture, equipments etc., the
management is cautious
about undertaking tlwse expenditures.
Since the inception onwards the hotel has meticulous records of its clients and guests with their names, age, gender,
permanent address, occupation, purpose of visit, duration of stay etc. The guest file has expanded tremendously,
now having: more than 8000 cards.

The Management wants to n:ake use of this information in additiOll to any other necessary information to plan a revjval of its
business. Assuming that -you have been entrusted with this job answer the following:
A) If a sample is to be drawn from guest file, what procedure will you adopt for (a) simple raJ?dom sampling, (b) cluster
sampling.

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B) What will the statistical universe for management's choice of sample?

C) What kind of data and information will you collect from the sample respondents?
[6 + 6 + 8]
Q4) Write short notes on any four:
[4x5=20]
a)Cluster Analysis.
b) Web-based Marketing Research.
c) Sampling error and non-smnpling error.
d) Decision tree.
e) Shop and retail audit.
f) Utility of secondm"y data in Market Research.
Semester III
Oct 2007
[3275]-304
M.B.A. (New) ADVANCED FINANCIAL MANAGEMENT
(Semester - III)
Time: 3 Hours] [Max. Marks: 70
Instructions to the candidates:
1)Question No.1 is compulsory and carries 10 .marks.
2) Answer any three questions from SECTION I and answer any three questions from $ECTION II
3) Each question carries 10 marks.
QI) The following infonnation relates to the business of Mis X and Y in respect of the year ended 31 st March 1994:
1) Gross profit ratio 25%
ii) Net profit/sales 20%
ill) Stock turnover ratio 10
iv) Net profit/capital 1/5
v) CapitaVTotal Liabilities 1/2
vi) FixedAssets/Capital 5/4
vii) Fixed Assets/Current Assets 5/7
viii) Fixed Assets Rs. 10,00,000
ix) Closing Stock Rs. 1,00,000
a) From the above information find out:
i) Cost of sales
ii) Gross profit
ill) Net profit
iv) Value of current assets
v) Amount of capital
vi) Amount ofliabilities
b) Also prepare a Trading and Profit and Loss Account for the year ended 31 sl March, 1994.
SECTION - I
Q2) Super Sports Co., dealing in sports goods, have an annual sate of Rs. 50 lakhs and are currently extending 30 days,
credit to the dealers. It is felt that sales can pick up .considerably if the dealers are willing to carry increased stocks, but the
dealers have difficulty in financing their inventory. Super Sports Co., is, therefore, considering shifts in credit policy. The
following inforn1ation is available.
The average collection period now is 30 days.
Cost: Variable Cost - 80% of Sales.
Fixed Cost - Rs. 6 lakhs p.a.
Required (pre-tax) return on investmeht: 20%

Credit Policy Average Collection Annual Sales

. Period Rs.(In lakhs)
A 45 days 56
B 60 days 60
C 75 days 62
D 90 days 63

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Determine which policy the company should adopt.

Q3) From the following Balance Sheet of Sundries Ltd., prepare

(i) a statement of changes in working capital and (ii) a fund flow statement:
Balance Sheet
Rs. Rs.
20,000 27,500 Goodwill
Liabilities 1987 1988 Assets 1987 1988
Rs Rs. Rs. Rs.
Equity share capital 20,000 27,500 Goodwill 3,500 2,500
General Reserve 2,500 4,000 Land & Bldg 7,500 10,000
Profit and Loss a! c 3,000 2,500 Plant & Machinery 9,000 22,500
6% Debentures 5,000 10,000 Stock 10,000 11,500
Sundry Creditors 4,500 7,250 Sundry debtors 4,000 3,500
Bills payable 1,700 2,500 Bill receivable 3,250 4,200
Unclaimed Dividend 300 250 Cash at Bank 2,250 2,800
Provision for tax 2,500 3,500 Discount on issue --- 500
Of share
39,500 57,500 39,500 57,500

Additional information:

a) Depreciation on plant and machinery and building for 1988 amounted to Rs.2,500 and Rs.l,500, respectively.

b) . The above company acquired the assets of Small Co. for Rs.l 0,000 and paid the purchase consideration by issuing fully
paid shares amounting to Rs. 7,000 and by paying the balance in cash. The assets consisted of plant and machinery for
Rs.5,500, stock for Rs. 2,500 and goodwill for Rs.2,000.
c) Income tax paid during 1988 amounted to Rs.3,500.

d) Unclaimed dividend paid during 1988 was Rs.5,050.

e) Debentures were issued at a discount ofRs. 1,000.

f) Decided to value the stock at cost, whereas previously the practice was . to value stock at cost less 20%. The stock
according to books on 31 st December, 1987 was Rs.IO,OOO, the stock on 31st December, 1988 Rs.ll,500 was correctly
valued at cost.

Q4} From the following forecast of income and expenditure of Sweetex Ltd" Prepare a

Cash Budget for six months commencing from 1 sf July 1994 when the Bank Balance is estimated to be Rs.50,000.
.e.4
Months Sales Purchases Wages Factory Adminis Selling Research
- And
Overheads ttation Distribution Expenditure
Overheads Overheads Overheads
Rs. Rs. Rs. Rs. Rs. Rs. Rs.
April 45,000 30,000 2,000 4,000 1,000 1,000 500
May 40,000 25,000 3,000 2,000 1,000 . 1,400 500
June 50,000 35,000 4,000 4,000 1,500 1,600 500
July 60,000 40,000 4,500 3,000 1,200 1,500 600
Aug. 70,000 50,000 5,000 5,000 2,000 1,800 600
Sept. 80,000 60,000 6,000 5,000 2,500 .. 1,600 700
Oct. 1,00,000 80,000 5,500 4,500 1,600 1,800 800
Nay. 1,00,000 60,000 5,000 4,000 2,200 2,000 800
Dec. 80,000 70,000 6,000 "5,500 2,500 1,600 800'

Additional infonnation:
a) A sales commission of 50/0 on sales"and due two months after sales, is payable in addition to selling overheads. .
b) 10% of the sales and 20% of the purchases will be made for cash at a discount of 1 0% in both cases.
c) Period of credit allowed to customers is two months, but 50% of the customers pay after one inonth. Period of credit allowed
by suppliers is three months.

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d) Lag in payment of Wages and all Overheads are 1 and ~ months respectively.
e) Interest on Govt. Bonds amounting to Rs. 5,000 is to be received in October, 1994.
f) Preference dividend of Rs. 10,000 is to be paid in September, 1994.
g) A call of Rs. 2 per share on Equity Shares Capital of Rs. 5,00,00 to divided into 50,000 shares ofRs.1 0 each is to be
received on 1 st August, 1994.

h) A Plant costing Rs. 60,000 will have to be installed in July.1/4th of the amount is be paid at the time of installation and

the balance by three equal quarterly installments.

Q5) Following details are made available to you:

Particulars Project X Project Y

Project Cost 700 700
Cash Inflows:
year 1 100 500
year 2 200 400
year 3 300 200
year 4 450 100
year 5 600 100
Total 1650 1300
\
Assume no residual values at the end of the fifth year. The firms cost of capital is 10%. Required in respect of each of the two
projects:
i) Pay back period.
ii) Net present Value, using-10% as discounting factor.
iii) Internal rate of return.
iv) Profitability Index.
Present Value of Rupee 1.
r:..?
year 10% 25% 26% 27% 28% 360/0 37% 38% 40%
1 0.909 0.8 0.974 0.877 0.781 0.735 0.73 0.725 0.714
2 0.826 0.64 0.63 0.62 0.61 0.541 0.533 0.525 0.51
3 0.751 0.512 0.5 0.488 0.477 0.398 0.389 0.381 0.364
4 0.683 0.41 0.397 0.3 0.373 0.292 0.284 0.276 0.26
84
5 0.621 0.328 0.315 0.303 ' 0.215 0.207 0.2 0.186
0.291
SECTION -II

Q6) What are Indian GAAP, US GAAP and IAS? What role Accounting Standards Board play in harmonization of global
accounting practices?
Q 7) Discuss t,he relevance of Gordons Growth Model, Walters Valuation Model and MM's Irrelevance theory in today's
context. In your opinion what should be ideal dividend policy in Infrastructure Sector?
Q8) a) Explain the concept of EVA? How it is calculated?
b) What is Ideal Capital Structure?

Q9) a) Write note on Analysis and interpretation of Financial Statements.

b) From the following Balance sheets of Mr Mehta Prepare a Cash flow statement.
Balance Sheet
,
Liabilities 31.3 .2006 31.3.2007 Assets 31.3 ,2006 31.3 .2007
Bills ,50,000 40,000 Cash 25,000 1,30,000
Payable
Creditors 1,05,000 2,30,000 Debtors 80,000 1,50,000
Capital 2,60,000 3,35,000 Stock 60,000 1,00,000
Fixed 2,50,000 2,25,000
Assets
4,15,000 6,05,000 4,15,000 6,05,000

Additional Infonnation:
i) During the year Mr Mehta Withdrew RS.1 0,000 for Personal Use in Cash.
ii) Fixed assets Purchased during the year Rs.75,000.
Semester III

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P576 Oct 2007

[3275]-305

M.B.A. (Semester ,- III) .

,
(303 C): SOFTWARE ENGINEERING
, (2005 Pattern)
Time: 3 Hours] [Max. Marks: 70
Instructions to the candidates:
1) Attempt any 5 from the remaining.
2) Que .fition no. 1 must be attempted.
3) Neat diagrams carry marks.
4) Make assumptions, if any.
5) Questionno.l carries 20 marks. Remaining questions carries 10 marks each.

,Ql) ABC Pvt ltdis a manufacturing industry located at Pune. Company h~s 3
branch offices all over the India>. It has a Head Quarters in Mumbai. All
,7
branch office has a local stores department. Company wants to computerize their stock section. Stores department
maintains Raw material and finished
goods stock. '

Sales department forwards the customer sales order to the stores department for the stock. If stock is available then
order is processed. If stock is not.available at the stores department, store keeper checks the availability of stock at the
nearest possible stores for the customer. And material is dispatched to the customer from the respective stores. If
material is not available then production department has to start processing the customer order. Stores department
then sends raw ,material to the production department. After receiving the finished goods, material is then dispatched
to the' customer. Customer rejection is handled in the stores department along with customer's GRN. Replacement is ?
end accordingly. If material is below reorder level, indent is generated and sends to the Purchase Department for the
material procurement. Purchase department sends a copy of Purchase Order, Amendment and Cancellation, if any.
GRN is generated after receiving a material from the supplier.GRN is 'then send to the inspection department for the
Inspection. Updated GRNis then received from the Inspection department.

Current stock is then updated with the accepted quantity from GRN. Rejected material is then send to the supplier. A
copy of GRN is also sent to the Purchase Department and Accounts Department as a reference.

As a system analyst you are required to design the 'following:

a) Context Level Data Flow Diagram
b) Data Flow Diagram
c) Normalized Table Layouts
d) Any 3 Report Layol:lts

Q2) Design a Questionnaire to collect the feedback about the program popularity of a regional TV Channel.

Q3) Design a VTOC to design a Shares accounting system.

Q4) Explain the various stages of SOLC using Conventional Model.

Q5) Design a data entry screen to enter the details of a customer for a loan taken from a bank. Also mention the necessary
validations.

Q6) Explain any two logical decision making methods with example.

Q7) Write short notes on (Any Two): '

a) Concept of object oriented model
b) De-normalization
c) Code-less system design
**********************************************************************************************
Semester III

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P577
Oct 2007
[3275]-306
M.B.A. (Semester - III)
LOGISTICS AND SUPPLY CHAIN MANAGEMENT
(303 D) Production & Materials Specialization
(2005 Pattern)
Time: 3 Hours] Max. Marks:70
Instructions to the candidates:
1] 4nswer any five questions.
2] All questions carry equal marks.
Ql) Discuss various distribution strategies a consumer goods manufacturer may adopt
for shipment of goods to customers for efficient supply chain operation.

Q2) Describe factors which influence decisions on location and capacity of warehouse for a white good manufacturing
organization.

Q3) Discuss specific situations for which the best approach for efficient logistical
operations would be:
a) Employ internal logistics expertise
b) Acquire a company with logistics expertise
c) Employ logistics service provider

Q4) Explain bottlenecks and likely remedies in designing supply chain policies for retail chain.
Q5) Describe the areas of application of IT in managing supply chain and its role for a automobile component .manufacturer.

Q6) Explain the factors to be considered for selecting transport mode and carrier.

Q7) Explain strategic role of supply chain in meeting organizations objectives. Discuss the need for aligning supply chain
strategy with corporate strategy.

Q8) Write notes on any two of the following:

a) Relation of service .Ievel and inventory level
b) Role of containerization
c) Bullwhop Effect
d) Quantitative techniques in Supply Chain Management.
Semester III
Oct 2007
[32751-307

M.B.A. - II

(303-E) HUMAN RESOURCE MANAGEMENT

Labour Laws (2005 Pattern)

Time: 3 Hours] [Max. Marks: 70

Instructions:
1) Attempt any five questions
2)All questions carry equal marks.

Ql) Define 'Factory' under Factories Act & explain any seven provisions of safety
under the act. [14]

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Q2) Define "dispute" under ID Act 1947 & elaborate the process of Adjudication
. Under the Act. (14]

Q3) Elaborate the concept of 'Bonus' under Payment of Bonus Act & provisions
relating to "Available Surplus" & "Allocable Surplus". [14]

Q4) Discuss the objectives of Workman' s Compensations Act & explain when the
company is not liable to pay the compensation. [14]

Q5) Discuss in detail various benefits available under ESI Act. [14]

Q6) What is 'Wages' under Payment of Wages Act & elaborate any five provisions
of "authOlized deductions". . [14]

Q7) Short notes - any two: [14]

'"
a) Disablement.

b) Unfair labour practices on part of management under MRTU & PULP

Act. .
c) Conciliation.

d)Occupier.

************************************************************************************************
Semester III
P578
Oct 2007
[3275]-308
M.B.A. (Semester - III)
MARKETING MANAGEMENT SPECIALIZATION
Integrated Marketing Communications (304 A):
(2005 Pattern)
Time: 3 Hours] [Max. Marks: 70

Instructions .to the candie/ates:

1) Solve all questions.
2)All questions carry 10 marks each.
.I
Ql) Define IMC and explain in detail, the elements of IMC?

Q2) "Is an advertising should be considered as an Investment for new product

launch"? Discuss.

Q3) Write short notes on any (4):

a) Body copy b) AIDA c) Headline d) TRP
e) Reach t) Ad character g) DrvIDR h) Ad Agency.

Q4) As a Public Relations Manager, how you are going to plan customer , satisfaction &, community relations program for
company like Automobile products/ FMCG/ software Assume suitable data, if necessary. Products.

Q5) Explain in short media planning process? And illustrate with an examples TRP, OIS, OIL, CPT, ABCINRS ,figures.

Q6) Draw the organization chart for modem advertising agency and explain the role of each department?

Q7) Following are some advertising campaigns:

a) Express yourself

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b) Can change your life

c) Connecting people'
d) Inspire confidence
e) Thanda Thanda-cool cool
What is your perception from such campaigns?
Semester III
Oct 2007
[3275]-309

M.B.A. (Sem. - III)

304 -B DIRECT TAXATION (New)

(2005 Pattern)
[Time: 3 Hour,] [ Max~ Marks :70]

Imtructions to the candidates:

1) Question 1 is compulsory.
2)Atte1ilpt any four of the following.

Ql) Write Short Notes:. (Any two) [2.x5=IO]

a) Capital expenditure'Vs revenue expenditure
b] Five heads of Income.
C] Person
D] Tax Evasion Vs Tax Avo'idance.

Q2) What is the relationship between residential status and incidence of tax. [IS]

Q3) a) Explain Deduction under section 24. [7]

b] X owns a property at Pune (Municipal value :- Rs. 1,64,000, Fair rent Rs. 2,16,000, standard rent Rs. 1,80,000). The
house is let out upto January 31,2007(Monthly rent being Rs.l4,000). From February 1,2007. The property is self occupied for
own residential purposes. Expenses incurred by X are: Municipal Tax Rs. 6000, repairs Rs. 2100 insurance Rs. Ii 00 interest
on borrowed capital Rs. 1,20,000. Find out income of X from house property for the assessment year 2007-08. [8]

Q4) Mr. Rahul is working in ABC Ltd. Calculate his Income from salaries for the Assessment Year 2007-2008 from the
following details.
Basic salary Rs. 80,000 p.a
Dearness allowance Rs. 2000 per month
House rent allowance Rs. 25QO per month
Actual rent paid Rs. 2000 per month
Children education allowance for two children Rs. 120 per month
Hostel education allowance for two children Rs. 450 per month
The employer contributed Rs. 9000 to recognized provident fund.
Q5) a) Exp]ain Ama]gamation V s Demerger. [7]
b)What are the expenses that are not deductible under section, 37 (1) of iricome
tax act 1961 . [8]

Q6) X sells his house, the sale proceeds are Rs. 5,80,000 in 2006-07.The house was acquired in 1985-86 For Rs. 18000. The
cost of improvement isRs.70,000 in the year 1991-92. Calculate Capital gains.
Cost inflation index was 2006-07 : 519
199] -92 : 199

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1985-86 : 133 [15]

Q 7) Discuss the tax implications in the following situations. [15 x 3 = 15]

a) Personal expeNses of Rs. 6,000 were debited to the Profit and loss. A/c.

b)Rent paid for the premises Rs. 10,200 was by mistake written on the credit side of the profit and loss a/c.

c) Loss of Rs. 70,000 on account of embezzlement by an employee.

d)Furniture costing Rs. 15,000 was purchased and debited to Profit and
loss a/c.
The profit was then calculated as RS.1 ,00,000. The furniture was put to use for more than 200 days.

e)Office expenses ofRs.3,500 and Audit fee of Rs.4,OOO was not debited .. to the Profit and Loss Ale. And the Net Profit was
Rs.4,50,000.

Q8) a) Explain the special provisions for computing income of an assessee engaged in the business of civil
construction. [8]

b) Explain the special provisions for computing income of an assessee engaged in the business of Retail trading.
[7]

************************************************************************************************Semester III
P579
Oct 2007
[3275]-310
M.B.A. (Semester - III)
COMPUTER SPECIALISA TION
(304 C) Relational Database Management Systems
(2005 Pattern) (New)
Time: 3 Hours] [Max. Marks: 70
Instructions to the candidates:
1) Q. No.1, Q. No.6 & Q. No.7 are co!tlpulsory.
2) Solve any three from Q. No.2 to Q. No.5.
3) Figures to the right indicate full marks.
QI) Study the following Purchase Order details and normalize the data upto 3NF.
[20]
Purchase Order
Supplier Name __________________________________ P.O.No.__________
Address_______________________ P.O.Date ________
-_______________________________ Supplier. Quotation
No._______
________________________________ Supplier. Quotation
Dt._______

Sr.No. Item No. & Description Qty. Rate Amount

Terms &
Conditions:
Prepared By: Approved By:

Q2) a) State the advantages of file processing system over RDBMS. [7]
b) Explain Relational Databases. [3]

Q3) a) Define ERD. How ERD helps in designing database tables? [7]

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b) State and explain types of Keys. [3]

Q4) a) State the Codd's rules. [7]

b) Y Explain SET Operators in SQL. [3]
Q.5 ) a) Explain the process of Definition, Declaring and initializing 00D. [7]
b) Explain DROP Type in 00D. [3]
Q6) Write Short Notes on: [10]
a) Aggregate functions b) Null Values c) Views in SQL
d) DDL/DCL/DML e) Entity and Entity Sets
Q7) Explain the following SQL terms/Clauses/commands with example [10]
a) Insert b) Group By c) Count d) Like e) Update
Semester III

P580
Oct 2007
[3275]-311
M.B.A. (Semester - III)
304 (D): QUALITY MANAGEMENT (New)
Time: 3 Hours] [Max. Marks: 70

Instructions to the candidates:

1) Attempt any Jive.
2)All questions carry equal marks.
Q l) Define the term 'quality'. Explain 'Total Quality Management'. How can every department of a manufacturing
organization contribute to TQM~ Explain citing suitable examples.
Q2) International thinking i~ to achieve quality by reducing 'variability' resulting from a 'process'. How can you
achieve this?
Q3) Explain, with appropriate examples, Ishikawa's 7 tools for quality control & quality circles.
Q4) Explain the relationship between quality, reliability, maintainability &
Availability in a logical manner. Are they 'measurable'? How?
Q5) Quality can be used as a strategic weapon to beat competition and attain
leadership position in the industry. Discuss.
Q6) Explain the pre-requisite steps to b~ taken by a company before getting 'certified' as an 150-9000 organization.

Q7) Discuss Deming's principles of quality.

Q8) Write short notes on any three:

a) Pareto Analysis b) 6 sigma
c) Taguchi loss function d) Cost'of quality
e) Quality of service
Semester III
P416
Oct 2007
[3275]-312

M.B .A. II HUMAN RESOURCE MANAGEMENT

(304~E) Industrial Relation (2005 Pattern)

Time: 3 Hours] [Max. Marks: 70
Instructions::
1) Attempt any five questions.
2) All questions carry equal marks.
Ql) Discuss the scope and objectives of Industrial Relations in detail. [14]

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Q2) Explain the various machineries provided for settlement of industrial disputes.
[14]

Q3) Discuss the impact of globalisation and information technology on Industrial Relations.
[14]

Q4) What is collective bargaining? Discuss the causes of its success or failure.
[14]

Q5) Discuss the problems faced by trade u~ions due to intra and inter union rivalry. Also discuss whether the political
affiliation of trade unions is desirable or not. [14]

Q6) Elaborate the salient features of Trade Union Act. [14]

~

Q7) Write short note on any two: [14]

a) Role of Judiciary in maintaining industrial peace.

b) Objectives of Workers participation in Management.

c) Problems of forming unions in unorganized sector.

d) Trade union movement in India after independence.

********************************************************************************************
Semester III
Oct 2007

3275]-313

M.B.A. (Sen1ester - III)

MARKETING MANAGEMENT SPECIALIZATION

(305-A) Distribution and Retail Management

(New)

Time: 3 Hours] [Max. Marks: 70

Instructions:

1) Attempt two questions from Section-I and three questions from Section-II.

2) All questions carry equal marks

3) Question No.1 from Section-I and Question No.4 from Section-II are compulsory.
SECTION - I
Ql) MIs. Chamanlal & Co. started a biscuit manufacturing unit. They have appointed distributors, wholesalers and retailers in
different areas. While servicing their distribution network management experienced some of the following problems with
their chaI1nel partners: [14]

a) Consignments dispatched by the company were not as per the orders placed.
b) Packages were found damaged during transportation.

c) Credit notes for the previous claims were abnormally delayed by the accounts department.

These conflicting situations need to be resolved. Give suitable suggestions for resolving these conflicts.
Q2) Define "Marketing Channel". Explain the need, importance and functions of Marketing channel.
[14]

Q3) "The most successful distribution SYSteIll is the one which operates at the lowest cost". Illustrate your answer with
exmnple. [14]

SECTION - II

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Q4) "The Indian market is in a growth phase yet the profit ll1argins are declining but costs to serve a customer are increasing
every day". Given this situation many retail stores seem to be closing their shops in the malls of Gurgaon. If you were to
advice Pizza Hut which is one such retail outlet. What advice will you give? What advice will you give to mall management?
[14]

Q5) "The key to success of Today's agri-retail chain is their efficient retail supply chain management".
Comment. [14]
Q6) Discuss the significance and types of store layouts. Also point out factors affecting store
layout. [14]
Q7) Is the concept of Integrated marketing communication relevant to the organized retail outlet.
Justify. [14]

Q8) Write short notes on any two: [14].

a) CRM in retailing;
b) Careers in retailing.
c) Private label brand.
************************************************************************************************ Semester III
P581
Oct 2007
[3275]-314
M.B.A. (Semester - III)
MERCHANT BANKING AND FINANCIAL SERVICES
(305 B) Finance Specialization
(2005 Pattern)
Time: 3 Hours] [Max. Marks: 70

Instructions to the candidates:

1) Attempt anv five questions.
2)All questions carry equal marks.

Ql) What are the important features of capital market? What policies have been adopted in India for their healthy-growth?

Q?) Explainthe various instruments dealt with in the money market.

Q3) Discuss SEBI guidelines for primary markets and issue of bonus shares.

Q4) What are the various services offered by merchant bankers?

Q5) What is the benefit of an A.M.C. to the investors of M.F.S.? What are the responsibilities of the A.M.C.?

Q6) Explain the objectives and activities of the National Housing Bank?

Q7) What is factoring? What type of services factors offer and what are the advantages of these services?

Q8) Write notes on any two of the following:

a) Discount and Finance House of India.
b) The National Securities Depository Ltd.
c) Stock Holding Corporation of India Ltd.
d) CRISIL.
***********************************************************************************************
Semester III

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P418
[3275]-315
M.B.A. (Semester - III)
(305-C) VISUAL BASIC AND ORACLE
(2005 New)
Time: 3 Hours) [Max. Marks: 70
Instructions:
1) Q.No. 1 is compulsory and answer any two /i'om Q.No. 2 to 4.
2)Q.No. 5 is compulsory and answer any two from Q.No. 6/08.
SECTION - I
Ql) Which property should be changed to do the following: (any 5) [5]
a) To connect data grid to data control.
b) To display maximize form at runtime.
c) To connect text box with data control.
d) To display the sorted list of items present in list box.
e) To display 20 rows in the flex grid.
f) To set the time for timer event.
g) To connect text box to ADO data control.

Q2) Create application to update Item-master table (Item No, Desc, Unit of Measure, Rate). Write code to add, delete and
edit the records. Use ADO. Name of Database is Inventory. MDB.
[15]

Q3) Design a form with Drive List Box, Directory List Box, File List Box and Picture Box (Write Code).
An application should be able to display selected picture from File List Box' in Picture Box.
Note following things: [15]
i) User should be able to select drive from Drive List Box.
ii) All directories in that drive should be displayed in Directory List Box.
iii) All picture files from selected directory should be displayed in File List Box.
iv) Selected picture file should be displayed in Picture Box.

Q4) Design the interface for a calculator, s,et the important properties and write
code. [15]
SECTION - II

Q5) Create the following tables with appropriate constraints. [5]

EMPLOYEE(Emp_no, Ename, Gender, Sal, DepCno, Job, Mgr, COlnm) DEPT (Depcno, Depcname, Location)
a) Display department wise emp details.
b) Find the total salary of each department.
c) Display name and job of all employees in deptno 2 where job matches to some
other employees in the Sales Department.
d) Give 5% bonus tothose employees who are completing 2 years of service.

Q6) Write short notes: (any three)

a) Constraints
b) DDL
c) Difference between Primary key and Unique key.
d) Index. [15]

Q7) Write a PLSQL code that will accept an account number from user, check if the user balance is less than the minimum
balance, only then deduct Rs.IOO/- from the balance. The process is fired on the ACCT. _MSTR
table. [15]

Q8) write the use of following functions with atleast one example: [15]

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Floor( )
Mod( )
Greatest( )
Initcap( )
Add_Months( )
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Semester III
P419
[3275]-316
M.B.A. (Semester - III)
PRODUCTION & MATERIALS SPECIALIZATION
(305-D) Production Planning and Control
(200SPattern)
Time: 3 Hours) [Max. Marks: 70

Instructions:
1) Answer any five questions.
2) All questions carry equal marks.

Ql) State various functions of PP & C and explain how PP~ is responsible for
avoiding wastage of resources and meeting customer demands.

Q2) Explain how Production Control activities are carried out in Mass production
assembly line giving examples. .

Q3) How do you define 'Capacity' of a machine or load celltre? Explain why line
balancing is necessary?

Q4) What types. of problems in PPC are solved by 'Linear Programming

techniqu.e'? Give example to illustrate the concept.

Q5) What are advantages and disadvantages of 'Flexible Manufacturing System'?

Q6) By using CAD, CAM, companies have reduced 'Time and Cost' of New
Product Development. - Discuss the statement giving examples.

Q7) Write short notes on any two:

a) Role of computers in PPC.
b) Cellular manufacturing & planning.
c) Control and feedback systems.
************************************************************************************************
Semester III
[3275]-317
M.B.A. (Semester - III) (New)
HR - SPECIALISATION
Personnel Administration - Application & Procedure
(305 E) (2005 Pattern)
Time: 3 Hours] {Max. Marks: 70

Instructions to the candidates:

1) Attempt any Five Questions.
2) All Questions Carry equal marks.
Q l ) a) Define Personnel Administration. [5]
b) Discuss the difference between Personnel Administration and Personnel
Management. [9]

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.
Q2) a) Explain the functions of Time Office. [7]
b) Explain the objectives of Personnel Administration. [7]

Q3) a) Define "Statutory andnon-Statutory.welfare facilities" as per provisions

of factories Act - 1947. [7]
b)Explain the Statutary welfare facilities to be provided by the employer to the employees as per the factories Act -
1947. [7]

Q4) An employee has been habitually Coming late. He has been Counseled/action was taken earlier for his repeated
absent. Draft a show cause notice cum notice of enquiry for the mis conduct to the
employee. [14]

Q5) Calculate the bonus of following employees who have worked for 12 months
In the year 2007. Mr. A (Basic pay + DA = Rs. 1800/-) i\1r. B (Basic pay +DA
= Rs. 3300/-) Mr. C (Basic pay + DA = Rs. 2500/-) Mr. D (Basic pay + DA
= Rs. 2800/-) at the rate of 8.33% am} 20% [14]
Q6} a) What are the points to be considered while drafj:ing a letter to the Govt. Offices.
Explain. [7]

b)Write a letter to the trade union secretary regarding the chartered demand meeting.
[7]

Q7} Write short notes on Any Three of the following: [14]

a) Personnel Audit.
b) Cr che as per the factories Act 1947.
c) Safety and Security Provisions under Factories Act 1947.
d) Concept of Personnel Administration.
e) Logistics Management.
**********************************************************************************************

Semester III

Total No. of Questions: 7] [Total No. of Pages: 1

MAY 2007

[3175]-401
M.B.A. (Sem. - IV) Entrepreneurship Development & Project Management
(401) (2005 Pattern) (New Course)
Time: 3 Hours Max. Marks: 70

Instruction:
1) Q.1 is compulsory
2) Solve any three out of the remaining
3) Figures to the right indicate full marks

Q.1 a) Define entrepreneur & entrepreneurship. What are the qualities required for becoming an entrepreneur?
[15]
b) Explain the role played by an entrepreneur in Indian economy. [10]

Q.2 What are the problems & prospects for women entrepreneur in India? 15]

Q.3 It is remarked that entrepreneurial culture has olt of impact on entrepreneurs . Do you agree?
Justify. [15]

Q.4 Elaborate business planning process, in detail. [15]

Q.5 Explain the significant role played by DIC & SISI for the development of
entrepreneurship. [15]

Q.6 Elaborate the role played by various financial institutions in Indian context.
[15]

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Q.7 Write short notes on (any 2)

a) Entrepreneurial pitfalls.
b) Reason for low women entrepreneurs.
c) Entrepreneur Vs Manager
d) NIESBUD

Semester IV

Total No. of Questions: 7] [Total No. of Pages: 4

MAY 2007

[3175]-402
M.B.A. (Sem. - IV) INTERNATIONAL BUSINESS MANAGEMENT
(402) (2005 Pattern) (New Course)
Time: 3 Hours Max. Marks: 70

Instructions to the candidates:

1) Please attempt any three questions from Q. No.1 to Q. No.6.
2) Question No.7 (case study) is compulsory.
3) Answers from Q. No.1 to Q. No.6 will attract a maximum of 15 marks each. Q. No. 7's answer 25 marks.

Ql) What is Globalization - It's forces, meaning, dimensions and stages? Select
any company as an example and describe their working. [15]

Q2) What are Tariff, Non-Tariff barriers and Trade barriers? What are Trade Blocks
explain 2 examples. [15]

Q3) What do you understand by Country Risks? What are the factors that affect?
a country's risk? [15]

Q4) Write short notes on IMF, World B~ Exim Policy, Methods of Payment in
International Trade, Balance of Payment, Balance of Trade? (Any 3) [15]

Q5) Write all you know about WTO with emphasis on TRIPS, TRIMS and DSB. [15]

Q6) What the strategies for Market selection and Entry in the International Market?
[15]

Q7) Please examine the enclosed case study and answer the questions at the end
of the same. [25]
Emergence of New Industry: Story of Indian BPO

Trade theories advocate optimum utilisation of resources and reducing the cost of production globally. This leads to a new
tendency, which we call outsourcing less important or back-office works to low wage countries like India and China. The
growing demand for backup, is adding a dimension to the quickly proliferating outsourcing industry. Traditionally,
conservative businesses such as insurance companies and mortgage brokers are contracting out back-office and customer
service work, mirroring the way corporate titans such as IBM and General Electric moved such tasks away from the US
several years ago. As new clients are handing over duties to third party companies rather than to their own subsidiaries, and
in countries where they often have little experience, they feel more comfortable with suppliers
who have good backup plans.

(a) Role 'Of Educational Institution

Clearly there are things that the educational institutions can do to help that. Some of the institutions have taken initiatives to
get there and some are ~ waiting to see how these experiments shape up. There is also a lot of talk ':. about the need for the
industry and academia to come together so that it will " eventually help the industry better. But not much seems to be
happening in this area. The orientation (of the academic institutions) will have to be a little different than the existing one,
view the industry as their customers and do what's good for the industry and get rated by the industry.
Unless the academia has that kind of an alignment with customer interests, its difficult for them to devise the most
appropriate curricula and syllabi. It is only when the academic institutions realise that they are serving '" a certain customer
base and they need to fulfil the needs of that customer base and take proactive action internally, that the situation would
improve. But, at this point of time, it appears as though the entire onus is on the industry to do it. Today, the academia seems
to say if you want these people you come and do whatever it is to make these people suitable for companies.

(b) Rising Demand

The huge pool of human resources in India is much talked about and chunk of the human resources from the engineering
colleges. The mistake companies commonly make is to underestimate the human potential that is available, and not providing
them with the right type of opportunities. We must remember that the IT industry recruits the top 1 per cent of thebrainpower
that is available in this country. This number is small compared to the ones "that go to school, and the ones that graduate. So
it means its the cream of the cream that gets into this industry. And so in terms of brainpower, its quite unmatched.

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Unlikely, for the next several years, its not going to be uncompetitive. The wage increase is only marginal, and the productivity
improvement that happens year after year compensates for the bulk of the increase that happens. To that extent, its not a
factpr ~o worry about, at least for the next four to five years. Nasscom repOlt (May 2004) predicts that within few years, there
will be less supply of qualified human resource in India compared to the demand. Forrester (May 2004) says that by 2010, 3.3
million jobs will be created in IT and IT -related areas in India, That's a lot of people. This means many companies may not go
after the top 1 per cent, and they would expand it to the top 5 per cent, for which, the educational institutions have to change
and intensify the courses, and should be meritocracy-based. People who score good marks or are more intelligent do get into
higher schools.

(c) In Search of Talents

In order to get a comprehensive mix of capabilities and high talent, companies decided to look at outside universities as well.
They went to Carnegie Mellon, Stanford, MIT, and Columbia for recruitment. These are all Ivy League schools that attract top
talent. Earlier, people hesitated to come to India. A couple of years back, many Indian companies went to recruit but
they .were not interested in coming to India and spending some time here.
The beginning of 2003 was a turning point when the media turned their attention to off shoring in a big way. The
visibility was very high and everybody was suddenly talking about India. There is a lot more that gets outsourced to China in
terms of manufacturing than to India, but India got far greater share of that visibility. That's when people realised that there
is so much happening in India, and wanted to be a part of. it.
But when a company goes to these schools, ask for a GPA-based filtering of candidates, say a GPA of over 3.5 or 3.8,
most of them are Indians. Indians somehow seem to have mastered the trade of how to get high GP A. So, companies had to
do a different mix in order to make sure they have a good mix of people who have gone from India to study in the USA as well
as the local people, and people from other countries.

(d) Chennai, the BPO Hub

Offshore projects accounted for over 70 per cent of the total soft,ware exports of Tamil Nadu during 2003-4, according to
Software Technology Parks of India, Chennai. Tamil Nadu's total IT exports stood at Rs. 7,621.50 crore
(Rs. 7621 billion) during the last fiscal, including exports from STPI, MEPZ, and other units.

Chennai and its suburbs continued to be the major software exporting locations in the state. Exports from these
locations stood at Rs. 7,557.64 crore (Rs. 75.58 billion), followed by Coimbatore region at Rs. 45.76 crore (Rs. 457.6 million),
and Tiruchi at Rs. 13.42 crore (Rs. 134.2 million). Application software and system software accounted for 60 per cent of total
exports, followed by consultancy services at 28 per cent, and ITES at 8 per cent. Tata Consultancy Services was the top
exporter from Tamil Nadu, followed by Infosys Technologies, HCL Technologies, Cognizant Technology Solutions, Wipro, and
Polaris Software. Tamil Nadu's hardware exports crossed Rs. 100 crore (Rs. 1 billion), and stood at Rs. 118.88 crore (Rs. 1.19
billion) in 2003.

CASE DISCUSSION QUESTIONS

1. To what extent does the theory of Comparative Advantage explain the rise of th~ Indian BPO industry?
2. To what extent does the Heckscher-Ohlin theory explain the rise of the Indian BPO industry?
3. Use Michael Porter's diamond to analyse the rise of the Indian BPO industry. Does this analysis help explain the rise of this
industry?
Semester IV

Total No. of Questions: 7] [Total No. of Pages: 1

MAY 2007

[3175]-403
M.B.A. (Sem. - IV) CURRENT TRENDS IN MANAGEMENT
(403) (2005 Pattern) (New Course)
Time: 3 Hours Max. Marks: 70

Instructions to the candidates:

1) Figure to the right indicates marks.
2) Answer any four questions from Q. 1 to Q. 6.
3] Question 7 is compulsory.

Ql) Explain the concept of knowledge management. How for knowledge management
practices be applied in Indian context? [15]

Q2) Discuss the concept of Six Sigma & enumerate the steps involved in launching
six sigma. [15]

Q3) Explain the concept & process of acquisition with any suitable example. [15]

Q4) What do you mean by world class manufacturing? Do Indian Industries are
prepared for the same? [15]

Q5) Bring out the recommendations of Birla committee on corporate Governance.

[15]

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Q6) Describe in detail the role and importance of IT enabled services in today's
changing business environment. [15]

Q7) Write short note on any one: [10]

a) e-learning
b) Theory of constraint
c) Just in Time

Semester IV

Total No. of Questions: 7] [Total No. of Pages: 2

[3175]-404
MAY 2007
M.B.A. (Part - II) (Semester - IV)
(404 - A) SERVICES MARKETING (2005 Pattern)

Time: 3 Hour Max. Marks: 70

Instructions to the candidates:

1) Question No.7 is compulsory.

2) Attempt any four questions out of the remaining. 3) All questions carry equal marks.

Q 1) Define services marketing. Elaborate how it essentially differs from marketing of goods. Also critically examine the
prospects and challenges before services marketing in India, in light of phenomenal pace of growth of services sector.
Q2) What are strategic considerations for differentiation and obtaining sustainable competitive advantage for services
marketing? Elaborate with the help of suitable illustrations.

Q3) Discuss the vital issues related to pricing of a service product. Explain with reasons, which factors play vital role in
deciding pricing of
a) Air line services.
b) Management consultancy service.
c) Foreign tours conducted by travel companies.
d) Education service such as M.D.P. for corporate.

Q4) Discuss the criterias used by marketeers for developing strategic marketing plan for services. Explain with illustrations,
the strategies used for dealing with intangibility and inseparability of services.

Q5) Discuss the characteristics of major e-services provided in India. What steps/ precautions should be taken by marketer of
e-service to ensure effective customer relationship and full oustomer satisfaction?

Q6) Explain in details various items used for analysis, study and measurement of service quality, as highlighted in
SURVQUAL instrument developed by Parsuram Ziethaml.. & Berry [PZB] team.

Q7} Mumbai Nutan Tiffin Carriers Ltd MNTCL, comprising of around 8000 semilite~ate 'dabbawalas' of Mumbai, every day
deliver more than 8.00 lakh tiffin boxes to working people across the city and later return the empty tiffin boxes to their
respective homes same day.

A meagre amount of Rs. 300/- p.m. is charged for this indispensible service, providing homecooked food to working people at
their work place. In spite of complexity, hurdles of transport system and adverse climatic conditions, the quantum of error is
as low as 1 error in 8 million deliveries.

The modes of conveyance used are bicycle, manually driven trollies and suburban local trains. The entire process of giving /
taking delivery is carried out with help of 3 different sets of carriers.

With help of a unique colour code system, sorting of thousands of tiffin boxes is carried out within few minutes, at
destination, thanks to the splendid team spirit and meticulous timings.

Although the common working Mumbcikar is getting home cooked food at all nooks and comers of the metro city due to
efficient system of MNTCL, offlate, there has been a marked decline in business, on account of changes in working and eating
habits. MNTCL is. showered with cr sigma ratings and affectionately called as 'Management Guru'. At.premier institutes, the
office bearers deliver lectures on managing operational hurdles and sustaining high quality of services.

Questions:

a) Critically examine the factors which have led to achievement of excellence in the service provided by MNTCL.
b) Suggest suitable measures for improvement in business growth and higher profitability for business continuity in the
years to come, for MNTCL.
Semester IV

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Total No. of Questions: 7] [Total No. of Pages :2

MAY 2007
[3175]-407
M.B.A. (Semester- IV) (New) '7
404 - (B): Indirect Taxation (2005 Pattern) .
Time: 3 Hours Max. Marks: 70
Instruction:
1) Q.1 is compulsory
2) Attempt any four from the remaining.

Q.1 Write short notes (Any two) [10]

a) Excisable Goods
b) Taxable Service
c) Invoice
d) Manufacturer
e) Cascading effect]

Q.2 Explain with reference to the provision of central excise act 1944 Dutiability of scrap and
waste [15]

Q.3 Explain movable, marketable and manufacture with reference to central excise Act.
[15]

Q.4 Explain the registration procedure under service tax Act [15]
Q.5 Explain the procedures for payment of service tax. [15]

Q.6 Expalin Value added Tax [15]

Q.7 Explain any two taxable services. [15]

Semester IV

Total No. of Questions: 7] [Total No. of Pages :2

MAY 2007
[3175]-407
M.B.A. (Semester- IV) (New) '7
404 - (D): INVENTORY MANAGEMENT (2005 Pattern) .
Time: 3 Hours Max. Marks: 70

Instructions to the candidates:

1) Answer any 5 questions. .
2) Neat diagrams must be drawn wherever necessary.
3) All questions carry equal marks.

Q l) Define inventory and list types of inventories. How does inventory contribute to the value adding activities of a firm? When
should inventory be considered a symptom of waste?

!2) Explain what do you understand by E.O.Q.? What are the assumptions of the EOQ model? How sensitive is EOQ to
variations in demand or costs?

Q3) Describe the salient features of Fixed Order Quantity Model and Fixed Time Period model and explain their significance.

'Q4) A regional warehouse purchases hand tools from various suppliers and then distributes them on demand tq retailers in
the region. The warehouse operates five days per week, 52 weeks per year. Only when it is open can orders be received. The
following data are estimated for 3/8" hand drills with double insulation and variable speeds:

a) Average daily demand = 100 drills

b) Standard deviation of daily demand = 30 drills
c) Lead time = 3 days
d) Holding cost = Rs. 9.40/ unit / year
e) Ordering cost = Rs. 35 per order
f) Cycle service level = 92%

The warehouse uses a continuous review system.

Answer the following based on the above data:
i) What order quantity and re-order point should be used?
ii) If onhand inventory is 40 units, there is one open order for 440 drills, and there are no backorders, should a new order be
placed?

Q5) Describe the relationship between manufacturing lead time and work in progress in a batch production environment.
What are the strategies / techniques which could be used to reduce WIP

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Q6) Explain the use of Distribution Resource Planning to manage inventories in multiple locations.

Q7) Write notes on any two:

a) Activities adding to the cost of inventory.

b) Excess inventory: A road block to World Class Manufacturing. c) Inventory turnover and productivity.
d) Computerization in inventory management.
Semester IV

Total No. of Questions: 7] [Total No. of Pages: 1

MAY 2007
[3175]-408 M.B.A. (Sem. - IV)
(404 E) : LABOUR WELFARE (2005 Pattern) (Paper - I)

Time: 3 Hours Max. Marks: 70

Instructions to the candidates:

1] Question No. I is compulsory.
2] Attempt any three from remaining questions.
Q l) a) Critically examine the role of Labour Welfare Officer in an organization &
developing country like India. [15]

b) Explain Workers Education & Training with its three levels. [10]

Q2) Explain the need of Workers Participation in Management? What are the
conditions essential for successful Workers Participation in Management? [15]

Q3) Discuss the necessity and importance' of social insurance for workers in India?
[15]

Q4) Define ILO. State its objectives & importance. [15]

Q5) Explain the role of voluntary organizations in labour welfare with examples.
[15]

Q6) Explain the concept of Pollution. What are the various provisions under Pollution Act?
[15]

Q7) Write short notes on any three : [15]

a) Welfare Activities by Trade Union.
b) Corporate Social Responsibility.
c) Statutory welfare amenties under Factories Act 1948. d) Producti vity and Labour
Welfare.
e) Objectives and Importance of Labour Welfare.
Semester IV

Total no. of Questions: 8] [Total No. of Pages: 2

MAY 2007 PI074

M.B.A.
(407 A) STRATEGIC MARKETING AND RELATIONSHIP MANAGEMENT (2005 Pattern)
Time: 3 Hours] Max. Marks: 70

Instructions to the candidates:

1) Q. Nos. 1 & 5 are compulsory.
2) Solve any two of the remaining fi'om section - I and any two of the remaining from section II

SECTION - I
STRATEGIC MARKETING
Q1) Write short notes on any Three:
a) Market analysis.
b) Actual and potential market size. c) Channel decisions.
d) Penetration pricing.
e) Product differentiation. [15]

Q2) Explain the importance of environmental analysis with examples. [10]

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Q3) As a market leader what strategies will you adapt to ensure that the competition
is not allowed to gain market share? [10]

Q4) Explain the importance of competitors SWOT analysis with examples. [10]

SECTION - II
RELATIONSHIP MARKETING
Q5) Write short notes on any Three: [15]

a) Database marketing.
b) CRM and customer loyalty.
c) Customer perceived value.
d) Customer Life Cycle. Customer defection.

Q6) "CRM is becoming most important marketing area because of higher growth
in services marketing". Discuss with examples. [10]

Q7) "Customer retention is becoming more importance than getting new customers".
Discuss with examples. [10]

Q8) Discuss the steps involved in developing a customer relationship plan with
examples. [10]
Semester IV

Total No. of Qucstions:91 Total No. of Pages: 2

MAY 2007
M.B.A. (Scm - IV)
FlL~ANCE SPECIALIZATION
(407 B): INTERNATIONAL FINANCE (New Course)
Time: 3 Hours Max. Marks: 70

Instructions to the candidates:

1) Answer any five from section L All questions in section I carries 12 marks
2) Section II carries 10 marks and is compulsory.

SECTION - I

Q1) What is Intenlational Monitory Fund (IMF)? What role IMF plays to maintain
liquidity in the Foreign exchange market? [12]

Q2) What do you mean by Balance of Payments? What do you know about India's
Balance of Payment on Current account and capital account?
What remedies are available to correct disequilibrium in India's .Balance of
Payment on Current account? [12]

Q3) Write a detailed note on FEMA, [12]

Q4) Write note on any three: . [3 X 4 = 12]

a). External Commercial Borrowings.

b) ADR's and GDR's.
c) EXIM Bank.
d) Purchasing Power Parity Theory.
e) International Bank for Reconstruction and Development.
Q5) what are the important international Finance issues faced by Finance team of
Any Multinational Company? [12]

Q6) Write note on any three: [3 X 4 = 12]

A) Gold Standard.
B) Economic Integrations.
C) Letter of Credit.
D) Export Credit Guarantee Corporation (ECGC).
E) Fluctuating Exchange Rates.

Q7) Write note on 'Financing of International Trade [12]

SECTION II

Q8) On one particular day DM spot was quoted $0.352350 in New York, the price
of the GBP was quoted $2.4890. [4]
A) What would you expect the price of the pound to be in Germany?
B) If the pound were quoted in Frankfurt at DM 7.00/GBP, what would you do to

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profit from situation?

Q9) You have called your foreign exchange trader and asked for quotations on the, Belgian Franc spC?t, .one month, three
month and six month. The trader has
responded with the following: [6]

IUS$0.02479/81 3/5 8/7 13/101

A) What does this mean in terms of dollars per Belgian franc?
B) If you wished to buy spot Belgian francs, how much would you pay in dollars?
C) If you wanted to purchase spot US dollars, how much would you have to pay in Belgian francs?
D) What is the premium or discounts in the one; three, six month forward rates in annual percentages? (Assume you are
buying Belgian francs).
Semester IV

Total No. of Questions: 5] Totai No. of Pages :1

MAY 2oo1 [3175]- 421

M.B.A. (Semester - IV) (New)
(407 - C) PROJECT MANAGEMENT & IT MANAGEMENT
Time: 3 Hour }Max. Marb': 70

Instruction to the candidates:

1) Question No.1 is compulsory.

2) Solve any 3 questions/rom remaining.

Q l) Explain various Cost Estimation Techniques & Also calculate the efforts in months for all 3 classes of project for the
COCOMO Model having 50,000 delivered source instructions. [10]

A) Discuss Software configuration management in detail. [10]

B) Explain selection retention & training processes in IT HRM. [10]

Q.3 A) Discuss the concept of Test Plan. [10]

B) What are reviews & walk through in software projects. [10]

Q.4 A) Explain acquisition process for Hardware, Software & Network. [10]

B) Discuss Function Point Analysis in detail [10]

Q5} Write short notes on (any 4) [20]

a) Parallel Runs.
b) CPM.
c) Career path Planning. d) Change Management.
e) Performance Evaluation.
Semester IV

Total No. of Questions: 8] Total No. of Pages: 1

MAY 2007
[3175]-422
M.B.A. (Semester - IV) (New)
(407-D) PRODUCTION & MATERIALS SPECIALIZATION 407 - D: MATERIALS REQUIREMENT PLANNING (2005 Pattern)
Time: 3 Hours [Max. Marks: 70

Instructions to the candidates:

1) Answer any five questions.
2) All questions carry equal marks.

Q l) Explain meaning of Material Requirement Planning and state its objectives.

Describe advantages of application of MRP over EOQ model.

Q2) Describe MRP process in details taking an example of an organization

manufacturing a wide range of compressors.

Q3) Explain the meaning and types of bill of materials. Discuss the effect of error/
mistakes in bill of materials on effectiveness of MRP.

Q4) Describe relationship between Production Plan and Master Production Schedule.
Explain the proces~ of evolving Master Production Schedule.

Q5) Enlist lot sizing techniques and explain with example application of any two
techniques.

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Q6) Explain the Likely causes of failure of implementation of MRP" system in a

manufacturing organization. State management actions which would tacilitate
effective implementation of the MRP system.

Q7) "Advances in Information TechnQlogy (IT) facilitated effectiveness ofMRP

system", Discuss.
Q8) Write notes on any two of the followings:
a) Safety stock considerations in MRP.
b) Limitations of MRP.
c) Updating inventory records.
d) Future of MRP.
Semester IV

Total No. of Questions :9] [Total No. of Pages: 3

MAY 2007PI073
[3175]-425
M.B.A. (Semester - IV)
HUMAN RESOURCE MANAGEMENT
(407E) Strategic Human Resource Management
Time: 3 Hours) [Max. Marks: 70
Instruction:
1) Attempt any Five Questions.
2) All questions carry equal marks

Q.1 Define Strategic Management and explain the importance and process of Strategic
Management

Q.2 What is Strategic HRM? Discuss the need of linking HR strategies with business strategies.

Q.3 iscuss how the workforce diversity like demographic changes, entry of female employee and dual career couples affest
the HR environment in the organization.

Q.4 Explain the current techniques pf recruitment for effective HR process.

Q.5 Expalin the concept of reward and compensation strategy and discuss the various components of compensation used by
organizations to reward their employee.

Q.6 Discuss the concept of developing HR as value addition function.

Q.7 Write the short note on any two.

a) Competency mapping
b) Creating learning organization
c) Merit based promotions
d) Employee leasing
e) Human side of mergers and acquisition.
Semester IV

Total No. of Questions :9] [Total No. of Pages: 3

MAY 2007PI073
[3175]-425
M.B.A. (Semester - IV)
MARKETING MANAGEMENT SPECIALIZATION
(408A) Product and Brand Management
(2005 Course) Sem.-IV)

Time: 3 Hours) [Max. Marks: 70

Instruction to the candidate:

1) Attempt any five question
2) All questions carry equals marks

Q.1 A leading firm in the Fast moving Consumer Goods sector, found out through researcher that there is a vast
potential in the branded flour (atta) market that could be tapped. On the basis of this the company decides to entre the
market. Discuss the process of designing the positioning strategy for the product.

Q.2 What are the factors that affect Product Management Decisions?

Q.3 What role does consumer analysis play in designing product strategy?

Q.4 Explain with examples, the process of building brands.

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Q.5 What are the types of Brand Extentions? Discuss the advantages and disadvantages of Brand Extention.

Q.6 Write short notes on any 2 of the following:

a) Co-branding
b) Qualitative method of sales forecasting
c) Brand equity

Semester IV

Total No. of Questions :9] [Total No. of Pages: 3

MAY 2007PI073
[3175]-425
M.B.A. (Semester - IV)
(408 B) STRATEGIC FINANCIAL MANAGEMENT
Time: 3 Hours) [Max. Marks: 70

Instructions to the candidates:

1) Q. No. 1 is compulsory.
2) Solve any two questions from Q.2 to Q.5 from section I and any two caselets from section IL
3) Figures to right indicate full marks.

SECTION - I
-
Q1) Explain voluntary retirement scheme and discuss its financial implications
on Strategic Wage Management? [20]

Q2) Discuss ethical aspects of strategic fipancial management in the light of present
corporate scenario in India. [15]

Q3) What are the reasons for managing business finances efficiently and state the
functions of finance manager? [15]

Q4) What are the prerequisites of strategic wage negotiation and how these
prerequisites are useful in strategic wage negotiation? Discuss with the help
of suitable examples? [15]

Q5) Explain the need of strategic management of business finances in present

economic conditions. How Nine'S' model helps in successful strategic financial
management of an organization? [15]

SECTION - II

Q6) Data Ltd a detergent manufacturing company and wanted to launch a new. detergent called "Safedy" in the market.
The product was targeted towards middle income people.
There were two similar detergents of two different companies.
One of them Super White was priced at Rs.35 per kg whereas the other Very White was priced at Rs. 38 Per kg. Super White
had almost 85 % of the market share. What should be the pricing strategy of Data Ltd if it w~nts to capture the market?
[10]
Q 7) Alps Ltd was purchasing its raw material from only one supplier for the last 8 years who was supplying them at Rs. 40
per kg. Neeraj the purchase manager decided to search for another suppliers and prepare a list and then select the one who
would offer them the raw material of the right quality, right quantity and reasonable price. Do you think he is
right? [10]

Q8) Mr. Raj is normally paid the following wages.

Basic pay -Rs. 3 per hour
Dearness Allowance -Re. 1 per hour
Overtime wage - Rs. 6 per hour
Productivity Bonus -Re. Iper extra unit produced
Weekly Bonus -Rs. 10

He is entitled to one weekly holiday with payment (basic/D.A). He should work 8 hours per day and six days per week. He is
expected to give 1 unit of product in 2 hours, as per the normal productivity norm.
In actual fact he worked for 56 hours and gave an output of 30 units during the last week.
Prepare a statement of wages to be paid to Mr. Raj under overtime wage
policy with the help of following four alternate wage combinations. [10]
a) Only normal wage payment (without any overtime wage or productivity bonus)
b)Normal wage with overtime wage
c) Normal wage with Productivity bonus and
d) Normal wage with overtime wage and productivity bonus wage
e) Suggest the most practical and pragmatic wage combination

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Q9) From the following particulars, ascertain the value of stock as on 31 st March
20X2 and also the profit for the year.
Stock as on 1.4.20Xl Rs. 14,250; Purchases Rs. 76,250; Manufacturing
Expenses Rs. 15,000; Selling Expenses Rs. 6,050; Administrative Expenses
Rs. 3,000; Financial Charges Rs. 2, 150; Sales Rs. 1,24,500. At the time of valuing stock as on 3 pt March 20Xl a sum
ofRs. 1,750 was written off on a particulars item, which was originally purchased for Rs. 5,000 and was sold during the year
for Rs. 4,500. Barring the transaction relating to this item, the gross profit camed during the year was 20 per cent on sales.
[10]

Semester IV

Total No. of Questions: 7 [Total No. of Pages :2

MAY 2007
[3175]-426
M.B.A. (Semester - IV) BUSINESS APPLICATION OF IT
(408 - C) Computer Specialisation (2005 Pattern)
(Max. Marks: 70) Time: 3 Hours

-
Instructions to the candidates:
1) Question No.1 is compulsory. .
2) Solve any FIVE from remaining.

Q l) Ever Cool Engineering Company is a dealer of various branded Air Conditioners and related products. They want to
implement a Sales Order Processing System having following activities
Customer makes enquiry against which a Quotation is forwarded. After getting a Confirmed Order from the Customer, the
Marketing Department forwards a Dispatch Advice to the Stores Department and also informs accordingly to Accounts.
Department. A Delivery Challan is prepared based on Dispatch Advice by Stores along with the Ordered Material. An Invoice is
accordingly generated by Accounts Department. After the goods dispatch the marketing does payment follow - up.
a) Draw a Context Level Diagram. [5]
b) Design Normalised file layouts. [10]
c) Give any 3 periodical reports. [5]

Q2) a) Explain what is Bill - Of - Material. [5]

b) What are various criteria used for Vendor Analysis. [5]

Q3) Explain any two terms [10]

a) P IL Account.
b) Trial Balance.
c) Ratio Analysis.
d) Accounts Payables.

Q4) a) Explain all Statutory Deductions in a Payroll System. [5]

b) Explain various performance criteria for an Employee Appraisal System.
[5]

Q5) a) Explain various services which can be provided through Internet Banking.
[5]
b) Explain various processes involved in Fixed Deposit System. [5]

Q6) a) Design a Home Page for On - Line Room Reservation System for a
Three Star Hotel. [5]

b) Design the Bill format to be given to the patient during the Discharge
Process for a Computerised Hospital Management System. [5]

Q7) a) Explain Inventory Management of Non-Perishable Items in a Restaurant

of Three Star Hotel. [5]

b) Explain the Billing Process involved in a Hotel Management System.

[5]

***************************************************************************************
Semester IV

[Total No. of Cases: 3] MAY 2007

P756 [3175]-427
M.B.A. (Sem. - IV)
(408D) PRODUCTION AND MATERIALS SPECIALIZATION
(Revised Syllabus) (New) (Paper - II)
Unit Course 408 (D) Cases

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Time: 3 Hours [Max. Marks: 70]

Instructions to the candidates:

1) Attempt any two cases.
2) All cases carry equal marks.

Case No.1
Renuka Machines Manufacturing Corporation.
Renuka Thomas, President of Renuka Machines Manufacturing Corporation (RMMC), is concerned about company's choice of
suppliers for cleaning brushes, which are used in the company's data processing equipment. Renuka occasionally plays
Tennis with Sheela George, President of George Machine Company (GMC), one of the company's suppliers of cleaning brushes.
Recently, Sheela complained to Renuka that her company has been having difficulty in getting traditional share of Renuka's
brush business. On the last buy, Sheela's company failed to get any business, even though Sheela believed she was the low
bidder. Renuka tells Sheela that normally she does not get into the details of procurement, but she promises to ask her
purchasing manager Dannis Chako to investigate.
The next day morning Renuka calls Dannis Chako and tells him of Sheela's complaint. He said, he does not want to influence
the company's procurement policies, but he does not feel that"Renuka should investigate to make sure that Sheela's firm was
treated fairly.
Purchasing Manager Dannis discovers that Sheela George Machine Company was indeed low bidder on the last buying.
Quotations for an order of 20,000 units were as under:
Sheela George Machine Company Rs. 2.22
Data Matics Electronics Company Rs. 2.23
Royal Tools and Machine Company Rs. 2.25

Royal and Data Matics each got orders for 10,000 pieces. Royal has done considerable development work on brushes, while
Sheela and Data Matics have done very little. The quality and delivery records of the three suppliers on the last ten orders for
the brush are shown below. Renuka Machine's mfg. quality control department has set an acceptable quality level of 3 percent
on the brush:

Supplier Quantity Quantity Delivery

Ordered Defective

Royal 4,000 122 One week early

Data Matics 4,000 92 One week late

Sheela 3,000 12"0 On time

Sheela 6,000 162 Two weeks late

Royal 4,000 38 On time

Data Matics 5,000 29 One week early

Sheela 2,000 88 1000 pieces on time, 1000

pieces four weeks late

Data Matics 6,000 98 Two weeks late

Royal 4,000 45 One week early

Sheela 5,000 162 One week late

Questions:
i) Is Dannic Chaco justified in eliminating Sheela Machine Company as a supplier of
brushes?

ii) In what respect is the complaint from Sheela Machine Company justified?

iii) Prepare a report for Renuka Thomas explaining the decision to eliminate Sheela
Machine Company as a supplier, use quantitative data as much as possible to
support your answer. [35]

Case No.2
Bagwan Computer Company
The Bagwan Computer Company (BCC) was established in 1991. It has two engineering graduates of Osmania University. The
company has maintained as excellent growth record. Today annual sales of the company is 5 crores.
Companies pricing policy is to skim the market-that is when it introduces new product, it prices the product to quickly recoup
R & D investments. The company gets a sizable profit. When profit goes down, the company is in a position to launch a new
product which is more profitable than the item replaces.
The overall strategy has two key resources. One is highly competent R & D group and the other is the ability to convert ideas

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into marketable hardware quickly. The purchasing department of 'BCe' ensures advanced technology and availability of
vendors for all items.
Jimmy Carter, manager of materials of 'BCC', just received a memo reminding him that the annual corporate planning retreat
is to be held in five weeks at the company's placement centre. This reminding memo with a recent with a important 'BCe' 's
suppliers caused Jimmy to recall the current shortages of memory chips. Jimmy decided to review the firm's present suppliers
ability to meet profitable changes in advanced technology which lead to increases in demand over the next five years.
Questions:
i) What areas should Jimmy investigate?
ii) What action should Jimmy take, if present suppliers appear to be unable
to meet future requirements?
iii) Should materials management, in the absence of materials management
function; be part of the "long-range planning activity? Why or why
not? [35]

Case No.3
Decker Television and Radio Corporation
Decker Television and Radio Corporation of Mumbai has always specialized in high quality electronic equipment. The
company was established in 1956; and its first product of a radio-phonograph combination designed to retail for Rs. 3,000
each. In 1959, the company produced its first TV set. It did not compete with mass producers of TV sets as its design
emphasized quality
practically all sales went to six distributors in India, namely Delhi, Chennai, ;: ~Calcutta, Hyderabad, Bangalore and Gwalior.
In 1979 the company broadened its line and introduced colour TV. Again the emphasis was on quality not price.
The colour TV product was immediate successful and the company started growing. By 1962 there were six hundred
employees, compared to less than hundred just ten years earlier. Bon Decker the company's founder felt that the company
grown to the point where it could profit from an integrated materials activity. He promoted his purchasing agent Samual Devid
to materials manager. He made him responsible for inventory control, shipping, receiving and traffic and purchasing also.
Samual Devid in turn hired Vicky George as a traffic expert. She explained to Vicky George when she hired him that she
herself knew very little about traffic management but was certain that more savings could be made as the company spending
Rs. five lakh per year on transportation services.
Prior to the creation of independent materials department, traffic had been something of step-child in the Decker organization.
The sales department was responsible for all outbound shipment. All shipments were made by
the shipping and trucking company a well known company in South-east. ~ Inbound shipments were the responsibility of the
purchasing department. .-<f~ As Samual Devid puts it, "I buy from suppliers within a 600 miles of !'. Mumbai and require all
vendors to quote F.O.B./F.O.R. our plant. This
makes it easier to compare bids of competing suppliers and makes the vendor responsible for delivery to our plant on the date
we request it. It also gives vendor an incentive to combine shipment in one geographical area and therefore keep his costs
down."
WhileSamual Devid is convinced that this approach may have been the
most economic one while the Decker Company was small, she is open to
any suggestion that Vicky George may have for improvement.

Questions:
i) Prepare a programme of traffic management for Decker Television
and Radio Corporation.
ii) What should Vicky George's duties and responsibilities as traffic
manager be?
iii) Suggest specific areas of investigation to reduce the company's
transportation cost. [35]
**********************************************************************************
Semester IV

[Total No. of Questions: 6] Total no. of pages:1

MAY 2007
[3175]-428
M.B.A. IV
(408 E): LABOUR AND OTHER LAWS (New)
Time: 3 Hours] [Max. Marks: 70

Instructions to the candidates:

1) Attempt any four questions.
2) All questions carry equal marks.

Ql) What is the difference between Model standing orders and certified standing
orders? What matters are provided under standing orders?

Q2) Draft a charge sheet to a workman for violent and disorderly behaviour on
the premises of the establishment. You may assume the required details.

Q3) Write a full note on principles of natural justice.

Q4) What is digital signature? What are the duties and functions of certifying
Authority?

Q5) Explain the terms "Consumer", "Services" and "Complainant" under

Consumer Protection Act.

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Q6) Write short notes on any two:

a) Enquiry officer
b) TDS
c) Unfair Trade Practices.

Semester IV

Oct 2007
[3275]-401
M.B.A. (Semester - IV)
ENTREPRENEURSHIP DEVELOPl\lENT & PROJECT MANAGEMENT
(2005 Pattern) (401)
Time:3 Hours] [Max. Marks: 70

Illstructiolls to tlte calldidates:

1) Q. No. I is compulsory.
2] Solve allY 3 out of tile remaining
3] Figures to the right indicate full marks.

Ql) a)Define the term entrepreneur. What are the attributes of an entrepreneur? . [10]

b)Explain the role played by an entrepreneur in Indian economy.' [15]

Q2) Define business idea. Elaborate the problems & opportunities for an
entrepreneur. [15]

Q3) Explain the entrepreneurial pit falls according to Peter. Drucker. [15]

Q4) "It is remarked.that entrepreneurship is more suitable for young & unmarried
'women"- Do you agree? Justify. [15]

Q5) What is the role played by Central & State Government to promote entrepreneurship?
[15]

Q6) Elaborate the schemes offered by Commercial banks for development of entrepreneurship.
[15]

Q1) Write short notes on (Any two): [15]

a) Entrepreneur V s Entrepreneurship.
b) NIESBUD.
c) Export oriented units.
d) Reasons for low women entrepreneurship.
*****************************************************************************************
Semester IV
P422
Oct 2007
[3275]-402
M.B.A.
(Sem - IV) INTERNATIONAL BUSINESS MANAGEMENT
(402) (New Course) (2005 Pattern)
Time: 3 Hours] [Max. Marks: 70

Instructions to the candidates:

1) Please attempt any three questions from serial No.1 to serial No.6.

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2) Question No.7 (Case.Stu{(vJ is compulsory.

3) Answers from Q. 1 to Q. 6 will attract maximum of 15 marks each.
4) Question No.7 will carry 25 marks.

Ql) Using the example of a suitable company. Describe their process of achieving Globalisation, in various
stagcs. [15]

Q2) Analyse the factors that affect a. country risk evaluation? Which are the three worst types of risks? And why?
[15]

Q3) Write all you know about 'World Trade Orgallisation'. Explain TRIPS, TRIMS and DSBs.
[15]

Q4) How do trade blocks function? Illustrate with two examples. What are tariff Nontariff & trade
barriers? [15]
.Q5) Wrrite Short Notes on (Any three) : [15]
a) Balance of Trade.'
b) Balance of Payment.
c) IMF.
d) World Bank
. e) Methods of Payment.
f) EXIM Policy.
Q6} Describe the various methods used for evaluating & selecting countries as markets. What strategies should be deployed
for successful entry? [15]

Q 7) P1ease scrutinise the enclosed case study & answer the questions at
the end of case study [25]
CASE STCDY
Localisation of Global Companies: Korean Experience
Countries tend to be more concerned about large companies than small ones because of their greater potential impact on
national economic and political . objectives. But not all companies operation internationally is large. In fact, the number of
new MNEs is growing at about 4,000 to 5,000 per year. These are generally smaller companies with smal1er foreign
investments. Generally, they have to do less to justify their entry and operations. Because they are assumed. to have less
impact on host societies, countries often treat their entries differently. Further, many LDC governments prefer the entry of
smaller companies because they may be more willing to yield to host -country wishes, increase c01npetition because of their
numbers, and supply smaller-scale technology more suited to LDC needs.
Internationalisation is viewed as a process leading to the outcome of a competitive environment that in turn induces efficiency
in production and optimality in resource allocation. A few economists refer to internationalisation as a surrogate to indicate
the level of cross-border production by Multi-National Corporations (MNCs) and their network of affiliates, subcontractors and
partners. Yet another viewpoint analyses the different dimensions of internationalisation asclibing the internationalisation of
corporate strategies, in particular, their commitment to competition as well as the internationalisation of consumer and
fmancial markets, the diminished role of national governments in designing the rules for international governance, and so on
as a set of characteristics describing the different. dimensions df the process.
Superior Performance from Indian Subsidiaries
In the past, it was the Indian subsidiaries of theMNEs who had to depend on their parent companies for financial support.
Though, many of the Indian subsidiaries still do that, a new phenomenon is also gaining ground. Many of the Indian
subsidiaries of major MNEs like ABB, LG, Samsung, Nestle, and Siemens, to name a few, are all beating their parent
companies on the pelformance scale, and India is fast emerging as the growth engine for MNEs. Some of these Indian
subsidiaries are even clocking double-digit growth even when their parent companies are recording losses.
Though the vast Indian market of billion plus population holds great opportunity for the consumer goods companies, this
phenomenon is not restricted to that sector only. indian subsidiaries for the MNEs in non:-consumer goods sectors such as
engineering and pharmaceuticals are also showing the same phenomenon. Global sales for Siemens (Siemens AG) has
decreased by 3.4 per cent m 2002 (total sale in 2003 was only $83,784 million) while the Indian subsidiary of Siemens showed
an increase in net sales by 13.8 per cent.
Changing Global Dynamics

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With rapid globalisation, intensive competition and poor economic conditions prevailing in most economies, l'vfN"Es arc
always searching for ways to reduce costs to improve bottom line. As a result, we have seen a rise in outsourcing to India
Along with this- India's advantage of availability oflow cost skilled labour, gained importance. On the flip side, with the
opening up of the Indian economy, new opportunities arrived, which these companies have gTabbed successfully.
International Business
At the same time, opening up of the Indian economy and moderately high growth rate have attracted new competitors. With
increased competition, companies have to reassess their existing investments and business portfolio. Those businesses, where
returns on investments were not high and were not contributing significantly to their overall profit, were sold or hived off. The
restmctnring has left the Indian subsidiaries in a better position to move ahead of competition.
Manufacturing Efficiencies
Production of goods and managing supply chain effici~ntly has also helped Indian subsidiaries of the MNEs to contribute
more to their bottom line.Low manpower cost in manufacturing has helped the Indian subsidiaries very much. Siemens India
benefited by shedding its excess workforce and reorganising its workforce has been able to reduce its costs. At the factory
level, the company reorganised its workforce on the basis of emptoyees' ability to handle functions across one or more
divisions. As a result, Siemens was able to maintain the same efficiency in terms of output level with 50 per cent fewer
employees.
Hyundai India has the best-integrated manufacturing plant amongst the Indian subsidiaries of the MNEs. The efficiency of
Hyundai India's operation at its Chennai plant has made the top management of its parent company in South Korea to send
2,000 managers and workers from its plant to Seoul to study Indian subsidiary's operations. Siemens has also reduced -its
number of vendors from 20,000 to 2,000 with plans of further reducing them. Earlier the sheer number of vendors
complicated the process of checking, ensuring quality, and delivery time. It has since then started grading its suppliers on
several- parameters.
LG has followed kaizen in its Indian manufacturing plants, with the ultimate aim to achieve Six Sigma Quality. LG has also
passed on the same. work ethics to its suppliers.
Hyundai is planning to make Hyundai India as the global sourcing base for Santro. Siemens India is now also becoming
increasingly significant. contributor to Siemens AG. The outsourcing from Siemens India now contributes 21 per cent of its
consolidated revenues. Cummins India now exports to China and Mexico.
Customer-Driven
While MNEs like Kellogg's failed to understand the Indian consumers, relentless focus towards the Indian consume~s has
enabled these companies to increase their sales, which has a positive impact on their revenues and profits. Localisation of
products and knowing what the Indian consumers want worked well for the consumer goods companies. Samsung has
learned this aspect quickly and that it is very important for them to live to the expectations of the Indian consumers to stay on
in Indian market.
Samsung has washing machines with unique 'sari guard' and a memory restart:. feature that is ideally suited for India where
there are frequent power cuts. LG has also launched TV s with Hindi and regional language menus.
Both Samsung and LG have launched TV sets with more than 800 watts 'of sound, compared to the normal 200 watts. This is
a result of findings by both the companies that Indians like more volume on their TV sets because famili~s often watch in
noisy environment. With the end-consumers in mind, LG now offers products with unique technology. Its Plasma range air-
conditioners with their unique Gold Fin technology offer air-filtering benefit. For the lower-end market, where the consumers
are price conscious, LG has launched low-priced TV such as Cine plus.
Nestle India launched a low priced (Rs 2) liquid chocolate, called Choc stick to cater to the price conscious customers.
Hyundai Accent has a powerful engine and sleek interiprs at an attractive price range. In Siemens' case, the company has
introduced several programmes to seek, generate and monitor customer feedback, and improve response time. It even
redesigned indirect sales channels.
One such customer related programme is the Key Account Management (KAM) concept. Earlier, a customer was being
approached by people from. two or more. divisions of the company.. In the KAM concept, one key'= executive is responsible for
getting business from all divisions of that customer. The company ~Iso initiated a mystery call~r competition, under which top
Siemens executives acting as customers would call up executives of various centers at different times, even during lunch
hours. These initiatives have resulted in an increase in the number of repeat orders, which resulted, in generating more
revenues and profits.
Strategic .Wonders
Formulating successful strategies and executing them efficiently played an important role behincl these companies'
profitability; be it in the entry ievel, manufac.turing, marketing, branding and pricing. Some of these companies have also
found huge success by entering the vast rural market.
Even though Hyundai entered the Indian market only in 1996, it was able to lead in all the three auto segments, namely B-

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segment, C-segment and D-segment, in which it competes. Hyundai's choice of the deluxe small car to enter the Indian auto
market instead of a sedan was it brilliant strategic move. Hyundai had correctly read the gap in the Indian market in that
segment. That success helped HYl}-ndai to establish its brand among the Indian consumers and has allowed Hyundai's parent
company to introduce more new cars in other segments in India.
Marketers of these companies have adopted different strategies for launching products, LG's strategy of promoting its
premium models like Flatron helps the brand create. an image of a high techpology company. ,The company has positioned its
products keeping.in 'mind the health conscious attitude of Indians. Samsung's 'DigitaIAll' campaign has worked in
positionmg. ~ Samsung as a company, which produces high technology products in the minds of the consumers. Hyundai has
used the image of Shahrukh Khan in advertising its Santro, which was an instant hit among the Indian consumers: ~
CASE DISCUSSION QUESTIONS
1)
PareNt corporation is looking at Indian subsidiary for improving their quality of corporate governance and enhancing
profitability. Theory says the reverse will happen, i:e. spillover effect from the parent to the subsidiary. This is also considered
as the greatest honour ever received for Indian corporates in the professional arena.
i) What are the factors that may result in higher profitability?
ii) What can be the impact of customer driven business practices in: Indian environment? ,
iii) What are the measures that can be taken by the MNEs to improve their local image in India?
There is a growing concern about the opening up of retail sector in India. What is the significance of retail MNEs in natiQnal
economy by looking at the experience of Korean MNEs in India?

*****************************************************************************************
Semester IV
P423.Oct 2007
[3275]-403
M.B.A.
(Sem. - IV) 403: CURRENT TRENDS IN MANAGEMENT
(New)
Time: 3 Hours] Max. Marks: 70
Instructions to the candidates:
1) Figures to the right indicate full marks.
2) Answer any four questions from Que. 1 to Que. 6
3) Question N.o. 7 is compulsory.

Q1) Explain the implementation process of knowledge management. Give suitable example.
[15]
Q2) What benefits an organisation may derive by launching Six Sigma? [15]

Q3) Enumerate any merger or acquisition you know & bring out the issues raised.
[15]
Q4) Explain the importance & challenges of Business Process Outsourcing & Knowledge. Process
Outsourcing. [15]

Q5) 'Corporate Governance has become a key word for global India'. comment [15]

Q6) Explain the concept & process of lean mariufacturing by giving example of one organisation where lean manufacturing
has been implemented. [15]

Q 7) Write short notes on anyone: [10]

a) Knowledge management practices.
b) Theory of constraint.
c) E-Ieaming.

Semester IV
P424

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Oct 2007
[3275]-404
M.B.A.
(Sem. - IV) SERVICES MARKETING (Code No : 404A)
(Part - II) (2005 Pattern) (New Syllabus)
Time: 3 Hours] [max. marks : 70
Instructions to the candidates:
1) Question No.7 is. Compulsory. Attempt any four questions from Que. No.1 unto Que. No.6.
2) All questions carry 14 marks each.

Q1) Describe the four characteristics of SERVICES which distinguish the marketing of services from marketing
of ,physical products. Justify' your answer with suitable examples.

Q2) Describe the benefits of Relationship Marketing to service provider Firm & also to their consumers. Also explain with just
one example the concept of customer value.

Q3) Write short notes:

a) Write notes on any two out of the following three:
i) Internal Marketing.
ii) Service Life Cycle.
iii) Use of pricing to modify Demand for Services.
b) Write notes on anyone out of the following two:
i). Self service aspect in e-services.
ii) Service Blue printing~

Q4) Service Finns critically determine the channel for delivery of services. e.g: L.I.C. uses the network of Agents. Mc Donald's
has choosen Franchising. Explain the advantages & also the problems faced for using these 2 methods for distribution of
services.

Q5) Explain in details the five-gaps as highlighted in the Service Quality Model.
developed by Parasuram, Ziethaml & Berry.

Q6) Explain in detail~ how the study & application of additional 3 P's namely people, process & physical evidence:- enable
service provider to achieve sustainable competitive advantage.

Q7) Assunied study of Bharat Sanchar Nigam Ltd:

Telecommunication companies have achieved phenomenal growth in India & have dramatically improved our living. B.S.N.L.
has faced tremendous competition from Tata Indicom, Reliance Tele-Services, Airtel etc.. & as the net result emerged as
transfol-med, improved, versatile company struggling for self - development: - to provide better services for: - LAND LINE
Network; for MOBILE access to re.ach most of places; for SURFING through the unlimited, magical world of INTERNET.
On the basis of your study of services marketing; give your comments to explain how B.S.N.L. achieved these competitive
advantages :- with reference to the following determinants of Service Quality:
i) Reliability.
ii) Responsiveness & also with reference to their promotional strategies.
Semester IV
P902 Oct 2007

[3275]-405

M.B.A. (Sem. - IV)

404 -B INDIRECT TAXATION (New 2005)

[Time : 3Hours] Max. Marks: 70

Lnstruction: to the candiilates:
1) Question No.1 is compulsory.

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2)Attempt any four (?l the remaining.

QI) Write Short Notes: (Any two) [10]

a) Excisable Goods
b) Taxable Service
c) Letter of Undertaking d) Manufacturer.
e)Cascading effect

Q2) Explain the self removal procedure under central excise act. [15]

Q3) Explain movable, marketable and manufacture with reference to

Central Excise Act. [15]

Q4) Explain the registration procedure under service tax act. [15]

Q5) Explain the procedure for payment of service tax. [15]

Q6) Explain significance of Value added Tax, [15]

Q7) Explain incidence of tax under Value Added Tax act. [15]
Semester IV
Oct 2007
3275]-406
M.B.A. (Semester - IV) (New)
OOD CONCEPTS AND JAVA PROGRAMMING
404 - C- Computer Specialization
Time: 3 Hours} Max. Marks: 70
Illustrations to the candidates:
1) Q. No.1 is compulsory.
2) Solve any five out of remaining.

Ql) Answer, the following (Any four): [20]

'a) Which one of the following is a valid and invalid method declaration?

i) Void method 1 { }

ii)' Void method 2 ( ) { }

iii) Void met!"1od 3 (void) { }

iv) method 4 ( ) { }

b) "''hat is the output of following program

class Fool

{ static int i = tP ;

static int j = CD ..i '

public static void main (string [] arg)

{ int'i = 2 ; int k =3 ;

{ int j = 3 ; System. Out. Println (" i + j k=i+j; is" + i+j);}

System. Out. Println ("k is" + k);

System. Out. Println ("j is" + j) ;

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c) Indicate true or false for the following:

i) An abstract class can have instances.

ii) An abstract class can be extended.

iii) You can always successfully cast subclass to a super class.

iv) An interface can be a separate unit and can be compiled into a byte
code file.
v) A final ,method can be overridden.

d) Which of the following are valid-or invalid array declaration statements? i) double d [ ] ='new double [30] ;

ii) int i [ ] = { 3, 4, 3, 2 } ;

iii) float f [ ] = {2.3, 4.5, 5.6} ;

iv) char c [ ] = new char ( );

v) Rational [ ] [ ] r = new Rational [2] ;

e) What will be the output of following code?

Frame fl = new Frame (" Demo" ) ; fl.

SetLayout (new BorderLayout ( ) ) ;

Button bI, b2, b3, b4, b5, b6 ;

b I = new ButtQn (" East" );

b2 = new Button (" West" ) ;

b3 = new Button (" North" ) ;

b4 = new Button ("South" ) ;

b5 = new Button (" Center" ) ;

b6 = new Button (" Layout" ) ;
fl. add (b I, Border Layout. EAST) ;
fl. add (b2, Border Layout. WEST) ;
fl. add (b3) ;
fl. add (b4, Border'Layout. SOUTH) ;
fl. add (b5, Border Layout. NORTH) ;
f1, add (b6) ;
fl. Set Visible (true);

Q2} Explain the fundamehtal characteristics of OOPS. How Java i.s platform
independent. Explain with the h~lp of architectural diagram; [10]

Q3) Write an application that will display user interface for accepting marks of two subjects. On the interface there will be
"show" button on clicking this button, average marks are displayed in a Label. Or if marks entered are not in valid range (0-
100) show exception in a lable. [10]

Q4) Write an applet application to accept number as parameter. Display given number of circles in the
applet. [10]

Q5) Create class called" Employee" with attributes empno, name. Write method display ( ) which displays empno & name.
Inherit this class in '''Salesman'' class, with attributes financial year, Targetsale, Actualsale. Override display ( ) method.
Create array of five salesmen. Accept details from user and display details along with difference in target sale and actual
sale. [10]

Q6}. Write application that will create following threads:

a) ,To print alphabets A - z and A to Z
b) To print natural numbers up"to 1000. [10]

Q7) Write short notes (any two): [2 X 5 = 10]

a) AWT controls - any five only.

b) Exception Handling
c) Access modifiers
Semester IV
P426

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Oct 2007
[32-75]-407
M.B.A. (Semester - IV) (New)
INVENTORYMANAGEMENT
404 (D): Production & Material
(2005 Pattern)
Time: 3 Hours} [Max. Marks: 70

Instructions to the candidates:

1) Answer anyfive questions.
2) Neat diagrams must be drawn wherever necessary.
3) All questions carry equal marks.

Ql) "Many decisions of Inventory Management have be come strategic which

Were earlier considered to be tactical/operational". Discuss.

Q2) Outline an approach to improve inventory turnover ratio for an organization engaged in manufacturing a large number of
standard products involving machining and assembly operations.

Q3) Explain relationship between manufacturing lead time and level of work in progress inventory in batch production.

Q4) What is the concept of Distribution Resource Planning? Explain how DRP system can be used to effectively manage
inventory at multiple locations.

Q5) Explain the salient features of Fixed Order Quantity inventory model and Fixed Time Period inventory model.

Q6) State the basi~ of ABC Analysis. Describe, how does application of ABC classification can reduce inventory of raw material
in manufacturing organizations.

Q7} Write notes on any two of the following:

a) Probabilistic inventory models.
b) Limitations of EDR.
c) Vendor managed inventory.
d) Application of IT in inventory management.

*****************************************************************************************
Semester IV
P427
Oct 2007
[3275]-408
M.B.A. (Semester - IV)
(H.R.M. SPECIALIZATION) LABOUR - WELFARE [404 - E]
. (2005 Pattern) (Paper - I)
Time: 3 Hours {Max. Marks: 70

Instructions to the candidates:

1) Q. No.1 is compulsory.
2)' Attempt any tl"ee questions from the remaining.

Q 1) a)Define labour welfare. What are the objectives and importance of L Win India?
[15]
b)Explain duties & responsibilities of Labour Welfare Officer. [10]

Q2) Explain the types of workers participation in ma,nagement and comment, Which would be most applicable in Indian
Context. [15]

Q3) Define Social Security. Discuss various social schemes in India. [15]

Q4) Explain the relationship between mental health and job stress. [15]

Q5) Explain the impact ofrationalisation and autornation with examples. [15]
,
Q6) Discuss statutory welfare amenities for factories act - 1948, Plantations act
and Motor transport act. [15]
Q7) Write short notes on Any three: [15]

a) ILO.
b) Importance of workers education & training.
c) L W and Productivity. .
d) Problems of Urbanisation.
e) Role of NGO's in welfare activities.
Semester IV

P428 .
Oct 2007

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[3275]-409
M.B.A. (Semester - IV)
STRATEGIC MARKETING AND RELATIONSHIP MANAGEMENT
(Paper - 407(A)) (2005 Pattern)
Time: 3 Hours] [Max. Marks: 70

Instructions to the Candidates:

1) Q No.1 & 5 are compulsory.
2)Out of the, remaining attempt any two questions from
Section - I & two questions from. Section -II.
SECTION- I
Ql) Write short notes on any Three [15]
a) Strategy implementation
b) Enviroscan
c) Channel decisions
d) Penetration pricing
e) Vision

Q2) "Analysis of internal analysis is as important as external analysis while Making strategic marketing decisions."Do you
agree? Justify with examples. [10]

Q3) Explain with examples how competition analysis is useful in gaining Competitive edge.
[10]

Q4). Discuss with examples the applicability, merits and demerits of Low Cost,focused and differentiation
strategies. [10]

SECTION II
Q5) Write short notes on Any Three [15]
a) Transactional marketing to relationship marketing
b) CRM and customer loyalty
c) Customer Life Cycle
d) Customer Experience Management
e)Customer perceived value

Q6) Discuss .the steps involved in de-yeloping a cU,stomer relationship plan With examples.
[10]

Q7) "Information technology has been highly instrumental in making CRM effective." Discuss with
examples. [10]
.

Q8) In 1953, Bowen Howard asked the following questions. [10]

'Should the marketers conduct selling in ways that intrude on the privacy of people, for example, by door to-door selling?
Should he use methods involving ballyhoo, chances, prizes, hawking, and other tactics which are at least of doubtful good
taste? Should he appeal to and attempt to strengthen the motives of materialism, invidious consumption, and 'keeping up
with the J oneses'?"
Do you think that the questions raised by Bowen Howard are still relevant in
view of the ethical issues in CRM?

*****************************************************************************************
Semester IV
PI032
Oct 2007
[3275]-410
M.B.A.
(407 B) INTERNATIONAL FINANCE
Time: 3Hours] (Max. Marks: 70

Instructions to the candidates:

1)From Section - I Q. 1 is compulsory and carries10 Marks, Solve any five out of
Q2 to Q7. (Each question carries 10 marks) .
2)From Section - II solve any Two out of Q8 to QIO. (5 Marks Each)

SECTION - I
Ql) Write Short Notes (Any five): a) ADR's and GDR's
b) IBRD
c) Samurai bonds
d) Hedging
e) Petro dollars
f) FCCB's

Q2) How can you relate flows of FDI's and FII's investment with slowdown in American economy, snaillike growth o.f
American Stock Exchanges, falling exchange rate of dollar with Growth of Indian economy, Companies and Stock Markets?

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Q3) Indian investors are pessimistic about IT companies after looking at poor quarter-I and Quarter-II financial results ofIT
giants like Infosys, Satyam,TCS etc. Can you discuss why it happened so? Also discuss the tools available to manage the risk
involved in the foreign exchange market due to fluctuations in exchange rates and interest rates.

Q4) We always talk about Balance of Payment Difficulties. In last few months Indian Economists are not much worried about
BOP as they were earlier days. Please comment.

Q5) Write note on: .

a) Export credit guarantee Corporation
b) Role of Finance Executive in a Multinational Company.

Q6), Write notes (Any Three):

a) Exchange rate regimes.
b) FEMA.
c) Export Credit.
d) SDR's.

Q 7) What is external commercial borrowing? What are the steps involved in

Raising finance through ECB route.

SECTION - II
Q8) The following quotes are available in Amsterdam:

S/DG Spot' .5875/85

I-Month 12/18
2-Month 15/25
3 -Month 20/30
a) Calculate outright forwards
b) Indicate their spreads
Q9) The following quotes are obtained from the Banks:

Bank A Bank B
FFr/ S Spot 4.9570/80 4.95.18/90
-
----

a) Is there an arbitrage opportunity?

b) What kind of market will it result?
c) What might be the reasons for ,it?
Assuming that. Belgian francs are being bought, what is the premium or discount for one, three, six 1110nth forward rates in
annual percentage terms.
~.
Ql0) Following are the quotes given bya banker at Mumbai. Identify whether the quote is direct or indirect quote. Compute the
direct quote for indirect quote and vice versa.
1 USD = Rs. 45.85
Rs. 100 .,, GBP 1.2312
=
Rs. 100 = Euro 1.7850
Rs. 100 = USD 2.2002
1 Yen = Rs. 0.4129

Semester IV
Oct 2007
[3275]-411
M.B.A. (Selnester - IV)
(New) PROJECT MANAGEMENT & IT MANAGEMENT
(Paper - 407(C)
Time: 3 /hours] Max. Marks: 70

Instructions to the Calldidates :

1) Q. No.1 is compulsory~
2),Solve allY three questions/rom remaining.

Q 1 ) Explain various Cost Estimation Techniques & Also calculate the efforts in
months for all 3 classes of project for the COCOMO Model having 25,000
delivered source instructions. [10]

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Q2) a) Discuss Capability Maturity Model in detail. [10]

b) Expfain positive & negative reasons for employees leaving the
rganization. [10]

Q3) a) Discuss various types of testing in detail. [10]

b) What are various types of maintenance? Explain change management
in detail. [10]

Q4) a) Explain how hardware, Software & Personnel performance is

Evaluated in IT management. [10]

b) Discuss various uses of CASE Tools. [10]

Q5) Write short notes on (Any four): [20]

a) Reileigh Curve
b) PERT
c) Risk Management
d) Career Path Planning
e) Benchmarking

Semester IV

P430 Oct 2007

. [3275]-412
M.B.A.
.PRODUCTION & MATERIALS SPECIALIZATION
(407 D) Materials Requirement Planning
(Sem. - IV) (New) (2005 Pattern)
Time: 3 Hours] [Max. Marks: 70

Instructions to the candidates:

1) Answer any Five questions.
2)All questions carry equal marks.

Ql) Discuss the paradox of inventory management for manufacturing organizations.

Q2) Explain the role of Material Requirement Planning System in meeting Manufacturing objectives.

Q3) Explain with examples how gross requirement and net requirements of material is determined in MRP system. .

Q4) Discuss the data requirements for MRP planning and implementation.

Q5) "Master Production Schedule (MPS) drives the MRP system". Discuss.

Q6) Describe various outputs of MRP system and their utility in manufactming
organizations.

Q7) Enlist lot sizing techniques and explain application of any two techniques.

Q8) Write notes on any two of the following:

a) Modular Bill of Material.
b) MRP - pun or push system.
c) Future of MRP.
d) Prerequisites of MRP.
**********************************************************************************
Semester IV
P431
Oct 2007
[3275]413
M.B.A. (Sem. - IV)
(407 E) HUMAN RESOURCE. MANAGEMENT - SPECIALISA TION
Strategic Human Resource Management
(New) (2005 Pattern)
Time: 3 Hours] [Max. Marks: 70

Instructions to the candidates:

1) Attempt any five questions.
2)All questions carry equal marks.

QI) Define Strategic Management. Explain the importance and process of Strategic management.

Q2) What is Strategic HRM? Explain the application of HR strategies for pursuing organizational stability and growth.

Q3) Explain the impact of global competition and global sourcing of labour on HR environment of an organization. .

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Q4) Explai~ various strategies for retention of employees. to reduce labour turnover and attrition rate of an organisation. '

Q5) Discuss the concept of reward and compensation strategies and explain various components of compensation used by
organisations to reward their employees.

Q6) Explain the importance of competency mapping and multiskilling in.

implementing training and development strategies.
Q7) Write short notes (Any two) :
a) Levels of strategy formulation.
b) 3600 feedback
c) Employee leasing.
d) Human side of mergers and acquisition.
*****************************************************************************************
Semester IV
P432
Oct 2007
[3275]-414
M.B.A.
(408 A) PRODUCT ,AND BRAND Management
(Sem. - IV) (2005 Course)
Time: 3 Hours Max. Harks : 70

Instructions to the candidates:

1)Question No. I is compubwry.
2)Attempt any four quef:t'tionsfi'om the remaining questions.
3)All questions carry equal marks.

QI) A leading hair oil company plans to enter into the antiseptic skin cream business in competition with the market leader
Boroline. Discuss the sitioning and Brand building strategies that the company can use.

Q2) Discuss the factors that have influence on product design. Give suitable examples.

Q3) Explain the process of New Product Development.

Q4) Elaborate the Qualitative and Quantitative methods of forecasting sales.

Q5) What factors should brand managers address to develop identity of their brands?

Q6) W.rite short notes on any two of the following:

a) Brand extension.
b) Management of Product Strategy over Product life cycle.
c) Concept of Brand equity.
****************************************************************************************
Semester IV
P903
Oct 2007
[3275]-415
M.B.A. (Sem. - IV)
408-B STRATEGIC FINANClAL MANAGEMENT
Time: 3H0urs Max. Marks : 70 .

Instructions to the candidates:

1) Question No.1 is compulsory.
2) Solve any Two questions from Q.2 to Q.5 from section J and any two from
3) section-II. Figures to right indicate full marks.

QJ) Explain the need of strategic management of business finances in present economic conditions. How Nines' model helps in
successful strategic financial management of all organization. [20]

Q2) Explain the various methods of Brand Valuation. [15]

Q3) What are the reasons for managing business finances efficiently and state the functions of fi nance
manager? [15]

Q4) Explain the various approaches to Product Pricing. [15]

Q5) Discuss Voluntary Retirement Scheme in detail? [15]

Q6) Sigma ltd. a manufacturing company and wanted to launch a new product "Glue stick" there were two other products of
rival companies in the market. The price of one of them Rs.30 per stick. This company controlled 90% of the market. What
should' be the pricing strategy used by Sigma ltd.? [10]

Q7) A Ltd. had 3500 different types of materials stored in their store room. The inventory consisted of small components of
half an inch in length and breadth. In the quarterly stock taking it was found that 200 of these components costing. Rs. 7000
in total were found missing. The store room had only one person looking after it. What measures should be taken in A Ltd. to

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stop this from happening? Also state the importance of inventory control? [10]

Q8) Mr. Manoj is normally paid the following wages.

Basic pay -Rs. 4 per hour
Dearness Allowance -Re 1 per hour
Overtime wage -Rs. 8 per hour
Productivity Bonus -Re 1 per extra unit produced
Weekly Bonus -Rs. 10

He is entitled to one weekly holiday with payment (basic + D.A). He should work 8 hours per day and six days' per week. He is
expected to give 1 unit of product in 2 hours, as per the nonnal productivity norm.

In actual fact he worked for 56 hours and gave an output of 30 units during the last week.
Prepare a statement of wages to be paid to Mr.Manoj under overtime wage policy with the help of following four alt~rnate wage
combinations.

a)Only normal wage payment (without any overtime wage or productivity bonus)
b) Normal wage with overtime wage.
c) Normal wage with productivity bonus and
d) Normal wage with overtime wage and productivity bonus wage.
e) Suggest the most practical and pragmatic wage combination. [10]

Q9) World Ltd. was a company were the workers were leaving the jobs because they were not paid adequately, working
conditions weI:e, bad and they were overloaded with work. The company hires you to design a wage policy, what
incentives and remuneration scheme you will design to stop the workers from
leaving? [10]
Semester IV
P433
Oct 2007
[3275]-416
M.B.A.
BUSINESS APPLICATIONS OF IT
(408 C) Computer Specialization
P433
. (Sem- IV) (2()(}S Pattern)
Time: 3 Hours Max. Marks: 70

Instructions to the candidates:

1) Question No.1 is Compulsory~
2) Solve any Five .from remaining.

Q 1) Front Office System of a Three Star Hotel is to be designed, handling Room Reservations, Room Allocations and Pinal
Bill settlement. Corporates, Individuals and Poreigners can reserve the rooms. The system has to generate Room Occupancy
Chart and accordingly should handle cancellations, amendments in room reservation. As a consultant design for the above
case.

a) Draw a Context Level Diagram. [5]

b) Design Entity Relationship Diagram. [10]
c) Give any 3 reports [5]

Q2) a) Explain what is ABC analysis. [5]

b) Explain various WIP costing methods. [5]

Q3) a) Write a short note on Balance Sheet. [5]

b) Explain various Ratio Analysis approaches. [5]

Q4) a) Explain Leave management with respect to Payroll System. . [5]

b) Explain various performance criteria for an Employee Appraisal
System, [5]

Q5) a) Design Normalized file layouts for a Fixed Deposit System [5]
b) Design ~vlenu for Sales Order Processing System. [5]

Q6) a) Design a Pati'ent Registration Form Layout [or Computerized Hospital management System.
` [5]
b)Design the Bill format to be given to the patient during the Discharge Process for a Computerised Hospital Management
System. [5]

Q7) Solve any two: [10]

a) Lead Time b) EOQ
c) Down Time Analysis.
d) Slow and Non Moving Items

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*****************************************************************************************
Semester IV
P434
Oct 2007
[3275]-417
M.B.A.
(408 D) CASES IN PRODUCTION & MATERIALS MANAGEMENT
Production & Materials Specialisation
(Sem. - IV) (New) (2005 Pattern)
Time: 3 Hours] [Max. Marks: 70

Instructions to the candidates:

1) Answer one question from section 1 and two questions from section II.
2) Figures to the right indicate full marks.
3) Use of logarithmic tables, slide rule, Mollier charts, electronic pocket
calculator and steam tables is allowed.
SECTION - I

Q 1 ) FALCON INDUSTRIES LTD

Falcon Industries Ltd (FIL) commenced in 1985 at Bangalore to manufacture and supply high precision auto components like
crank shafts to cater to the requirements of Ashok Leyland, TVS Group etc. That company in a short time built reputation for
quality and timely delivery. This led to rapid growth of business.

The company under the leadership of Mr. Pankaj Roy, its MD, increased capacity, developed manufacturing capability
ab~orbing and developed competence in product design. FIL had developed several products for defence application for HAL,
BEL and BEML. It also developed and supplied valves for ONGC for their pipeline project.

Since early 90s, FIL started feeling true competition to their products. One of the weakness of FIL was high cost of
manufacturing and long delivery time. New young organizations were offering lesser prices and shorter delivery thereby
hurting FIL's business. As a response, FIL focused on export market hunting for value added products. It succeeded in
bagging a huge export order for delivering 20,000 valves in first year besides spare requirement for ,an importer in USA. The
valves were required for pipeline project in Canada and as replacement for pipeline in Gulf and Latin American countries.

While FIL has inhouse capability to manufacture most of the components, it has decided to outsource many of them. Mr. Roy
made Mr. Ravi Joshi, a
senior manager purchase responsible for all project purchases. Mr. Joshi could take decisions on outsourcing and place
orders on vendors for most of the. outsourced components. In case of one component, Bonnet Stud, Mr. Joshi has run into
problems:

Bonnet stud is a threaded component, made from mild steel bar of 24mm diameter. The manufacturing process involves bar
cutting, machining, threading, heat treatment and phosphating operation. The heat treatment process is salt bath type. In a
furnace, salt is heated upto its melting point and the components are immersed in the salt bath at a temperature for a
specified period for hardening. In hardening process, the material acquires high hardness due to change in metallurgical
structure of the material. The hardened material is dipped in a oil bath for quenching and subsequently put in another
furnace with molten salt for a I?rocess called tempering. After tempering the material is air quenched. By the process of
hardening, quenching and tempering the material get required mechanical properties. Hardness of the Bonet Stud should be
within the range of 25- 30 on Rockwell Scale (Rh). Maintaining hardness within the range is one of the critical .e a
requirement.

The component (Bonetstud) should not crack till one year after installation. If it cracks, FIL will have to pay llakh dollar
toward warranty claims to the customer.

Improper heat treatment, high hardness, poor quality raw material are generally the common causes for cracks/ breakage of
Bonet Studs.

Mr. Ravi Joshi Contacted several vendors for supply of Bonet Stud. After initial screening of offers, he short listed three
suppliers. The other vendors were not considered due to factors like insufficient capacity, lack of adequate testing facilities
etc.
The three vendors and summary of their offer is as under:
1 Name Creative Super Fastners Ltd Atlas
Engineering Engineering
Pvt Ltd Products Ltd
.
2 Location Hyderabad Coimbatore Bangalore
3 Basic Rs 30.00 Rs 24.50 Rs 21.00
Price
4 Discount 5% against order 10% discount on 10% discount
for on
10,000 or more single order of 5000 single order of
4000
Studs studs
5 Credit 30 days 45 days 60days
6 Delivery Ex - work Ex-work At FIL
7 Transport Price excludes Price excludes. Transport
transport expenses

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charges transport charges will be borne by

AEPI
8 Taxes/Duties Borne FIL Borne FIL Borne FIL
9 Quality CQ for Telco ISO - 9000:2000 ISe - 9000:2000
supplies
certification
10 RM . Spark Test . Spark Test Test will be
Testing carried
out outside
. Wet Test . Wet Test
. Crack detection . Crack detection
(test inhouse (test inhouse
facility) facility)
11 Finished Sample testing - 100 % hardness
checking
goods for lots upto 500
nos till 3
inspection despatches
- Subsequently on
sample
Basis
- For other
parameters,
checking on sample
basis
12 Minimum 2000 500 300
Order
Quantity
Among the three suppliers, Mr. Joshi has experience of dealing with Atlas Engineering Products Ltd.. The quality of supply
has been rather inconsistent and occasionally the deliveries were delayed. Creative Engineering Pvt Ltd' s prices are high and
the vendor is not in a position to reduce the prices further. Super Fasteners Ltd. are already exporting similar products and
have ambitious plan for expansion. Super fastners Ltd have the capability,

infrastructure and resources to meet the requirement of Bonnet Stud.However, Mr Joshi was wondering whether Super
Fasteners Ltd, itself may become competitor to FIL by virtue of access to information Creative Engineers Pvt Ltd's
infrastructure in terms of skilled personnel in Quality were inadequate. Besides, they do not have enough experience in Salt.
Bath i> type heat treatment process.

The cost of Bonnet Stud manufactured in house works out to Rs.30.50 per stud. The importer is paying $.70 per Stud. At Rs
48 per dollar conversion rate, the price in rupees works out to Rs. 33.60 per stud. In view of the global competition and rupee
likely stablising against dollar, the price offered may further reduce. Mr Joshi prefers to have one source of supply of Bonnet
Stud, if bought from outside.

However, distinct advantages like quality, deliyery, flexibility and control in case of inhouse manufacturing too deserves
serious consideration in view of criticality of the bonnet stud.

Questions:
i) Should Mr Joshi make the Bonnet stud in house or buy from vendor?

ii) What factors should be considered by Mr Joshi while making make

or-buy decision?
iii) In case if Mr Joshi decided to buy from a vendor, on which vendor should
he place order and why?
iv) Is the practice of single source for supplies is desirable? Give reasons. [34]

Q2) Study the following case carefully and answer the below given questions.
Case Study- Smart chef
Situation
'Smart Chef' is an Indian subsidiary of French Company in the Czech Republic that assembles small household appliances,
including coffee makers, toasters, and food mixers. These products are sold principally in the European Union and some parts
of the eastern India About 65% of the components used in the assembly operation are purchased from suppliers in lot, and
this leads to a considerable amount of a raw material inventory in the work center In addition, the layout, scheduling, line
balancing and the' fact that assembly is performed in lot sizes of 150 units, engenders a certain amount of in-process
inventory.

The parent company Smart Chef has been concerned about the rising product cost of the finished products, which has led to
reduced profit margins. (Household appliances are very competitive and increasing prices is not a viable option.) One of the
demands of the parent company has been to review the inventory man~gement practices of Smart Chef. Two areas which
Smart Chef is currently investigating are economic order quantity purchasing, and ABC analysis.

Purchasing EOQ
At present the company purchases copper wire for a certain appliance under economic order quantities based on the
information given in Table 1. The supplier of copper wire is proposing a discount of Re. l/kg. if Smart chef purchases in lot
sizes of 2000 kg, rather than the calcu~ated EOQ.

ABC analysis

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For a particular series of referenced products, The number of units of different inventory items used a year, and the unit cost
are as show in Table 2.

Table 1. Smart Chef Purchasing EOQ

______________________________________________________________________________
Annual demand for copper wire 12,000 kgs.

Price Rs.75 per kg

Order Cost. Rs. 100 per order

Inventory Carrying Cost 5% of Average Inventory Investment

______________________________________________________________________________
Table 2. Smart Chef -- Inventory consumption data
Inventory No. of units Unit Price Rs.
item Code consumed/year
1001 2 1500
1002 100 400
1003 10 200
1004 100 100
-
1005 10 500
1006 100 4000
1007 200 35
1008 900 10
1009 20 400
1010 4000 75
1011 10 100
1012 100 500
1013 1000 15
1014 20 1000
1015 100 900
1016 100 80
1017 7 1000
1018 1000 11
1019 100 90
1020 50' 100
I] Discuss some of the requirements that would help to improve inventory management in this situation, Consider all the
elements in the supply chain from purchasing, assembly, to storage and distribution of the finished product.

Ii] In the case of the purchase of the copper wire should Smart Chef take ~ <"advantage of the price discount? Use calculation
to ju~tify your response. :
Required:

iii) In the inventory items indicated, to which of the two should Smart
Chef give the maximum management attention? To which should the
least attention be given? [34]
SECTION II
Q3) Construct X and R charts for the following data:
Sample No. Observations

1 27 23 36 24
2 30 17 27 32
3 21 44 22 28
4 40 21 29 24
5 51 34 17 '10
6 33 30 28 22
7 30 22 18 12
8 35 48 20 47
9 20 34 15 42
10 22 50 45 41
11 34 22 36 44
12 32' 48 32 33
13 34 32 28 38
14 31 24 14 20
15 32 31 29 15

Given: For samples of size 4 : A2 = 0.729, D3 = 0, D4 = 2.282. [18]

Q4) You have been appointed as Logistics manager of a medium sized organisation having a sales turnover of Rs. 72 crore in
year ended Mar. 2003. The working capital of the company is under strain because of overdue outstandings, inaccurate

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optimistic forecasting resulting in high inventories and hopes of bagging huge institutional orders. The company makes
products which have lead time of maximum 15 days to manufacture and except for 5 ingredients which are imported all
others have a procurement lead time of 2 weeks maximum. The imported items require a lead time of 6 weeks. Present day
Finished product inventories represent on an average Rs. 9 crores at Cost of goods which are approximately 60 % of Sales.

Customers are complaining of receiving goods considerably late, with shortages in shipments and errors in billing. Sometilnes
wrong products are also despatched. The billing is manually done. The audit report for the company was recorded as
unsatisfactory.

A considerable amount of money in the inventory is locked up in slow moving goods which have piled on and occupy vital
space in the organisation. Employee morale is low. The MD of the firm is ,looking upto you to help him turnaround the
organisation and bring orderliness and efficiency. Suggest what all measures you will take to inlprove the fortunes of the
company.

(Prepare a quantitative and qualitative analysis and examine production planning and inventory control measures and
custOlner service attributes.
Make and state valid assumptions if necessary.) [18]

Q5) AZON INSTRUMENTS

Azon Instruments has a regular requirement of test tubes. Ravi, Purchase ~ Manager of Azon ,has been buying the test tubes
from a single source -Star ;0 Glass Traders. Star has been supplying test tubes on average landed cost of Rs. 45 per dozen.
Ravi sourced a new vendor- Trident Glass and has asked' them to send most competitive offer. ~Trident has quoted the
following price terms: .

Shipping Terms: F.O.B. (Free On Board) Sellers Plant (Buyer'

Responsibility for transport, insurance etc.
once goods leave seller's plant)
List Price in Rs./dozen :

Order Quantity in Dozens List Price per Dozens

100 dozens or less 70.00 Rs.
Between 101 and 1000 dozens 67.50 Rs.
Above 1000 dozens 65.00 Rs.

Trade Discount: 25%

Cash Discount: 2 %

On receipt of offer Ravi places an order of 2000 dozens of test tube on Trident. The cost of transporting the appliances by
truck was 3000 Rs. Only one truck was sufficient for carrying this load of test tubes. The cost -:'~ of insurance varies with the
amount insured. Insurance premium was Rs. ... 500 for insured amount up to Rs. 50,000, Rs 750 for insured amount ranging
from Rs. 50,000 to 1,00,000 and Rs. 1,000 for insured amount between Rs. 1,00,000 to 1,50,000.
Questions:
i) How much amount Azon spent on this purchase?
ii) Can the prices of Trident be called competitive.? Elaborate.
iii) Has Ravi taken right decision to place order on Trident? Comment.
*****************************************************************************************

Semester IV

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