Phil Taylor
HOW WE CREATE
PERSONAS USING AI
Get My AI Canva Template
Phil Taylor
The most important part of any marketing
process is the target audience.
But they are often forgotten, presumed or
outdated.
I get it though, to do them properly it takes
time but with AI and our Canva whiteboard
template (which I’m happy to give you
access to for free- see page 18) it's a much
faster process.
Here are the 13 prompts from our whiteboard
to complete your persona template...
1st Prompt
Phil Taylor
PERSONA NAME, PROFILE, DEMOGRAPHICS,
PSYCHOGRAPHICS & WORK
Firstly we humanise our personas by giving
them a name and face. The demographics,
psychographics and work helps us to
understand what their lives look like and how
they think.
Prompt
As marketing specialist with 20 years of
experience in understand customer
behaviour. Give me the buyer persona for
our value propositions {enter value props}.
Include a name, a profile image,
demographics, psychographics, the type of
companies they work for and their role in
those companies. Persona jobs
Phil Taylor
PERSONA JOBS
We need to understand what the persona
needs to do to be able to understand how
we can help them overcome challenges or
achieve their KPIs.
Prompt
In relation to our value proposition {enter
value proposition} please give me the
persona jobs they need to do in order to be
successful, please add the KPIs in which
they're stakeholders will measure the
success of the jobs they are doing.
Persona pains
Phil Taylor
PERSONA PAINS
We need to next understand what
challenges our persona might face this
allows us to empathise with them and offer
potential solutions.
Prompt
For each of these jobs please give me all the
pains each persona might feel when trying
to achieve success. These are problems they
will encounter, please include the
consequences of failing to solve these
problems effectively.
Persona gains
Phil Taylor
PERSONA GAINS
Knowing what our persona has to gain
allows us to try and motivate and inspire
them achieve them.
Prompt
Give me what each persona has to gain
from solving these problems. I would like you
to consider what it would mean to them
personally, to their career progression and
to their relationship with their stakeholder.
Product/service features
Phil Taylor
PRODUCT/SERVICE FEATURES
Now we want to know what top
product/service features might interest the
persona the most.
Prompt
For each persona give the top 3 features for
each value proposition that are most
interesting to each persona.
Pain Relievers
Phil Taylor
PRODUCT/SERVICE PAIN RELIEVERS
Now we want to know how each value
proposition might relieve the personas
pains.
Prompt
For each persona give the pain relievers for
each value proposition.
Gain creators
Phil Taylor
PRODUCT/SERVICE GAIN CREATORS
Now we want to know how each value
proposition might help to create gains for
the persona.
Prompt
For each persona give the gain creators
each value proposition.
Buyer journey
Phil Taylor
BUYER JOURNEY:
THINK, FEEL, DO
This is my favourite part!
We now want to understand how we want
the persona to think, feel and do at each
stage of the buyers journey.
Buyers journeys can differ but for this
template I’ve used...
Brand Awareness
Lead Generation
Demand Generation
Sales Generation
Retention
Think
Phil Taylor
BUYER JOURNEY: THINK
Prompt
Our content strategy includes content specific to each stage of the buyer
journey, increase brand awareness, lead generation, demand generation,
sales generation and retention. For each persona and for each stage of the
buyers journey tell me what we would like the persona to think after
consuming the content. Please see our descriptions of each stage of the
buyers journey below...
Brand awareness - the persona recognises your brand when they see the key
brand attributes. They might not know what your brand does exactly but they
know the topics you talk about and should see you as a thought leader for
these topics.
Lead generation - The persona has shown interest in a topic specific to one of
your value propositions. They may not know about your value proposition but
they are interested in learning about the problems and solutions around them.
Demand Generation - The persona has recognised that they have a problem
and are looking for solutions to their problem. They are showing that they have
a demand for your value proposition.
Sales Generation - The persona knows exactly what your value proposition is.
They know how your solution to their problem compares to competitors and
alternatives and are ready to buy.
Retention - The persona continues to understand and appreciate the value
being given by your proposition. They continue to purchase, purchase more or
recommend that someone else purchases your value proposition.
Feel
Phil Taylor
BUYER JOURNEY: FEEL
Prompt
Our content strategy includes content specific to each stage of the buyer
journey, increase brand awareness, lead generation, demand generation,
sales generation and retention. For each persona and for each stage of the
buyers journey tell me what we would like the persona to feel after
consuming the content. Please see our descriptions of each stage of the
buyers journey below...
Brand awareness - the persona recognises your brand when they see the key
brand attributes. They might not know what your brand does exactly but they
know the topics you talk about and should see you as a thought leader for
these topics.
Lead generation - The persona has shown interest in a topic specific to one of
your value propositions. They may not know about your value proposition but
they are interested in learning about the problems and solutions around
them.
Demand Generation - The persona has recognised that they have a problem
and are looking for solutions to their problem. They are showing that they
have a demand for your value proposition.
Sales Generation - The persona knows exactly what your value proposition is.
They know how your solution to their problem compares to competitors and
alternatives and are ready to buy.
Retention - The persona continues to understand and appreciate the value
being given by your proposition. They continue to purchase, purchase more
or recommend that someone else purchases your value proposition.
Do
Phil Taylor
BUYER JOURNEY: DO
Prompt
Our content strategy includes content specific to each stage of the buyer
journey, increase brand awareness, lead generation, demand generation,
sales generation and retention. For each persona and for each stage of the
buyers journey tell me what we would like the persona to feel after
consuming the content. Please see our descriptions of each stage of the
buyers journey below...
Brand awareness - the persona recognises your brand when they see the key
brand attributes. They might not know what your brand does exactly but they
know the topics you talk about and should see you as a thought leader for
these topics.
Lead generation - The persona has shown interest in a topic specific to one of
your value propositions. They may not know about your value proposition but
they are interested in learning about the problems and solutions around
them.
Demand Generation - The persona has recognised that they have a problem
and are looking for solutions to their problem. They are showing that they
have a demand for your value proposition.
Sales Generation - The persona knows exactly what your value proposition is.
They know how your solution to their problem compares to competitors and
alternatives and are ready to buy.
Retention - The persona continues to understand and appreciate the value
being given by your proposition. They continue to purchase, purchase more
or recommend that someone else purchases your value proposition.
Phil Taylor
BUYER JOURNEY:
MESSAGING, CHANNELS, CONENT
Now we can use the information we have
from think, feel, do to help to develop out the
messaging, marketing channels and content
for each stage of the buyers journey.
Messaging
Phil Taylor
BUYER JOURNEY: MESSAGING
Prompt
Our content strategy includes content specific to each stage of the buyer
journey, increase brand awareness, lead generation, demand generation,
sales generation and retention. For each persona and for each stage of the
buyers journey give me the overarching messaging. Please see our
descriptions of each stage of the buyers journey below...
Brand awareness - the persona recognises your brand when they see the key
brand attributes. They might not know what your brand does exactly but they
know the topics you talk about and should see you as a thought leader for
these topics.
Lead generation - The persona has shown interest in a topic specific to one of
your value propositions. They may not know about your value proposition but
they are interested in learning about the problems and solutions around
them.
Demand Generation - The persona has recognised that they have a problem
and are looking for solutions to their problem. They are showing that they
have a demand for your value proposition.
Sales Generation - The persona knows exactly what your value proposition is.
They know how your solution to their problem compares to competitors and
alternatives and are ready to buy.
Retention - The persona continues to understand and appreciate the value
being given by your proposition. They continue to purchase, purchase more
or recommend that someone else purchases your value proposition.
Channels
Phil Taylor
BUYER JOURNEY:
MARKETING CHANNELS
Prompt
Our content strategy includes content specific to each stage of the buyer
journey, increase brand awareness, lead generation, demand generation,
sales generation and retention. For each persona and for each stage of the
buyers journey give me the marketing channels that
are best to reach the persona. Please see our descriptions of each stage of
the buyers journey below...
Brand awareness - the persona recognises your brand when they see the key
brand attributes. They might not know what your brand does exactly but they
know the topics you talk about and should see you as a thought leader for
these topics.
Lead generation - The persona has shown interest in a topic specific to one of
your value propositions. They may not know about your value proposition but
they are interested in learning about the problems and solutions around them.
Demand Generation - The persona has recognised that they have a problem
and are looking for solutions to their problem. They are showing that they have
a demand for your value proposition.
Sales Generation - The persona knows exactly what your value proposition is.
They know how your solution to their problem compares to competitors and
alternatives and are ready to buy.
Retention - The persona continues to understand and appreciate the value
being given by your proposition. They continue to purchase, purchase more or
recommend that someone else purchases your value proposition.
Content ideas
Phil Taylor
BUYER JOURNEY:
CONTENT TOPICS IDEAS
Prompt
Our content strategy includes content specific to each stage of the buyer
journey, increase brand awareness, lead generation, demand generation,
sales generation and retention. For each persona and for each stage of the
buyers journey give me 5 content topic ideas. Please see our descriptions of
each stage of the buyers journey below...
Brand awareness - the persona recognises your brand when they see the key
brand attributes. They might not know what your brand does exactly but they
know the topics you talk about and should see you as a thought leader for
these topics.
Lead generation - The persona has shown interest in a topic specific to one of
your value propositions. They may not know about your value proposition but
they are interested in learning about the problems and solutions around them.
Demand Generation - The persona has recognised that they have a problem
and are looking for solutions to their problem. They are showing that they have
a demand for your value proposition.
Sales Generation - The persona knows exactly what your value proposition is.
They know how your solution to their problem compares to competitors and
alternatives and are ready to buy.
Retention - The persona continues to understand and appreciate the value
being given by your proposition. They continue to purchase, purchase more or
recommend that someone else purchases your value proposition.
Get the Canva persona template
Phil Taylor
CANVA TEMPLATE
We then add all the AI outputs into our Canva template.
Our AI process always includes a human step to edit,
add insight, experience, previous learnings or research.
This template can then be downloaded as a PDF and
used to train future AI threads, members of your team
or contractors, on your personas.
Get the Template
Phil Taylor
Laura Charter
Want access to this Canva
template?
Simply follow the steps below
and I’ll give you access...
1. Like this post
2. Follow me
3. Comment “PERSONA” on this post
4. I will send you the access link to
the Canva template
Phil Taylor
I help brands grow through rapid growth experimentation
and data analysis.
Let’s chat about your marketing and how we can step it
up to guarantee growth.
Head to my profile to book a 15 min meeting, in which
we’ll talk about...
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What’s stopping you from growing quicker
How I might be able to help you grow faster
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Phil Taylor
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