PROGRAMME SPECIFICATIONS

Bachelor of Arts in Fashion Management

Concentration in Digital Communication & Media
Foundation + 3-Year course
Academic Year 2024-25 DUBAI

1
Brief Overview 3
Academic Certificate Awarded (Study Title) 3
Course description (Curriculum) 3
Course descriptions (Subjects) 3
Educational Mission of Istituto Marangoni 12
Programme Learning Outcomes: Framework 12
Programme Learning Outcomes - Digital Communication & Media Concentration 12
Map of Programme Learning Outcomes and Course Learning Outcomes (Matrix) 13
Map of Program Learning Outcomes to the Emirates Qualification Framework (QF
Emirates) 15
Study Plan 19
Learning and Assessment Strategy 21
Programme methods 21
Formative Assessment 21
Summative Assessment 21
Attendance 22
Grades 22
Career service 22
Student Support Strategy 22
Student Support Officers 22
Student Evaluation 23

Istituto Marangoni Dubai

Istituto Marangoni Middle East Limited · Dubai International Financial Centre · Gate Village 8
Unit 401 · Level 4 · PO Box 482020 · Licence number CL5911
t +971 (0) 43457176 · dubai@istitutomarangoni.com

2
PROGRAMME SPECIFICATION
Bachelor of Arts in Fashion Management - Digital Communication & Media

Foundation + 3Year course

Brief Overview
Over the past 85+ years Istituto Marangoni has grown and developed alongside the thriving Italian fashion and
design industry. Through an exciting curriculum aimed to develop practical, creative, and business and
management skills which are subject specific, and relevant to the international fashion industry, Istituto Marangoni
undergraduate courses prepare students with the necessary knowledge and know-how in order to enter a
professional career in the fields of Fashion Design, Accessories and Footwear Design, Fashion Styling, Fashion
Business and Communication, Multimedia Arts, Interior Design, Product Design, Visual Design, Art History and
Culture.

Academic Certificate Awarded (Study Title)

Participants who successfully complete this course will be awarded a BA Degree - accredited by CAA
(Commission for Academic Accreditation). Participants will obtain 180 credits.

Course description (Curriculum)

The course provides the skills for those students who want to enter the business aspect of the fashion industry,
with a strategic and market-oriented blend of the main perspectives: marketing, communication, management,
buying, retail and supply chain. The course allows students to work on branding, strategy, communication,
marketing and retail, and possess a thorough knowledge of the fashion panorama. With a clear focus on the
managerial and commercial aspects of fashion, students will be equipped with a thorough knowledge and
understanding of the different types of businesses of the fashion industry. They will become familiar with the
strategic issues related to the development of a product offer - from the collection of a designer brand to the
assortment of a high street retailer - mastering all the technical skills required to both retail and wholesale buyers.
The sound knowledge in marketing, communication, management, buying, retail and supply chain enables them
to develop an advanced appreciation of the marketing mix and the marketing communication tools available to
fashion organisations. Students acquire a strategic, and market-oriented blend of the main perspectives in fashion
business; covering strategy, fashion marketing, communication, fashion management, brand management, retail
operations, sourcing, buying and global distribution. During the course, students will develop their business
expertise, in the investigation and application of the principles of business practice with a high level of numerical
literacy and commercial skills to real fashion business scenarios in the global fashion marketplace. The students’
educational path includes time-tested and contemporary business practices and approaches that are analysed
in order to achieve successful business goals. Students are exposed to an interdisciplinary strategic approach to
business that will make them thinkers who build and capitalise
on their knowledge and skills, developing future facing business strategies, for their own ventures, or re-
invigorating strategies, within existing businesses. They are exposed to an advanced level of marketing and
fashion management, with regards to the current changing dynamics of the fashion industry that include digital
marketing, e-commerce, merchandising, buying and omni-channel consumer experiences. Time management,
teamwork, and professional presentation skills provide a correct approach to business relations and networking.
Graduates of this course will cultivate brand marketing and omnichannel strategies, for a fashion product or
fashion brand and they will learn the principles of economics and finance, in order to measure profitability and
ensure compliance with budgets and strategies, and implement specific cost control systems.

Concentration in Digital Communication & Media

Participants enrolled in the programme in Fashion Management and interested in pursuing a concentration in
Digital Communication & Media will have the chance to attend a dedicated concentration of subjects over the
three years, for a total amount of 40 ECTS.

Course descriptions (Subjects)

FOUNDATION YEAR
Global Culture & Contextual Studies
The course will provide students with an overview of global culture, with special focus on a variety of areas which
make it a reality. The course “Global culture and contextual studies” offers a holistic view on the key topics and
drivers of change to consider as a creative and critical thinker in the 21st century. The course invites students to
think beyond the fashion and design industries with a view to becoming key opinion leaders with a sensitivity to
geopolitical, environmental, and societal issues. The students will be invited to speak up about causes that matter
Istituto Marangoni Dubai
Istituto Marangoni Middle East Limited · Dubai International Financial Centre · Gate Village 8
Unit 401 · Level 4 · PO Box 482020 · Licence number CL5911
t +971 (0) 43457176 · dubai@istitutomarangoni.com

3
to them and society at large - reframing what it means to make an impact through fashion & design. Focus will be
placed on stepping into becoming creative advocates by learning about the concepts of awareness, attention,
action, and accountability.

Design Methods
The course aims to bring a basic knowledge of different design methods within creative industry. We will outline
key design methods and techniques for creative practice. Students will develop fundamental design processes
used in creating a project and will learn how to analyze, research, and visually communicate their design
concepts. They will be guided in a process of researching, analyzing, and engaging with visual and design-
oriented references and materials.
The creative research process will focus on fashion, art, trends and style and students will learn how to
conceptualize and generate concepts and ways of working that have relevance to the fashion industry.
Students will learn basic graphic design and methods of visual communication to develop and communicate
ideas. They will acquire the necessary skills required for the construction and manipulation of images and visual
messages. Students will apply fundamental concepts, techniques, and the use of tools in the creation of a personal
expression that responds to a defined objective. Students will be asked to express and document their ideas
through visual and graphic presentations.

Fine Arts Studies

This course is aimed at developing students’ familiarity with styles and aesthetic languages that cross the
boundaries between design, interiors, arts, fashion, therefore training both their observational skills and critical
abilities and providing inspirations. The program is centered on the individual student’s potential and imagination.
Alongside and in support of each lesson, various types of homework assignments will be set: reading, museum
and exhibition visits, films, group, and individual research projects. In this course students will be introduced to
the foundations of visual languages and fine arts as a cultural construct and as a primary component in fashion
and design communications.
The identification and comprehension of essential elements that underpin visual literacy as applied to creative arts
and design will be introduced. The course ranges from cinema to literature, from figurative arts to music, aimed
at familiarizing students on how arts influence fashion and design (and vice versa).
The course has a clear experience-based structure, with students actively taking part during the lessons.
Furthermore, a series of visits to exhibitions, shows, events and museums will also be included. The course will
ignite students’ creativity and fuel their intellectual curiosity according to a multidisciplinary approach.

Visual Design Workshop

This course aims to teach students to interpret basic information coming from the world of styling such as images,
colors, symbols, styles, fashion shows, exploring and comparing different phenomena.
Students will thus be able to re-elaborate their creative inspirations in a personal key, to present the basic
information that will introduce them to the world of fashion styling. The course includes a photoshoot preparation
group project that will lead students to a real photoshoot experience in the following year.

Product Workshop
The course will teach students the importance of developing a proper product range as a crucial phase in the
value chain of a company operating or in the fashion or in the design sectors. Students will embrace a strategic
perspective in dealing with products, to understand how to align a company’s vision and mission with the target’s
needs and expectations, through the development of a diversified range of products or through the use of the
most appropriate marketing and communication strategies. Students will become familiar with the concept of
brand’s positioning drawing on theories, models, and concepts from academic research. Students will gain an
understanding on the trends and developments in corporate communication within organizations. During the
lessons, students will assess the alignment for products range between a company’s vision and mission, culture,
and communication, drawing on theories, models, and concepts from academic research.
The course aims to provide students with comprehensive insights into the key issues — corporate social
responsibility, corporate branding, corporate identity — that define this area of practice and how to deal with them.
The student will thus have a general overview on the key activities and skills in specific disciplines and emerging
areas of practice, including social media, management, and leadership. The course will equip students with an
understanding of the concepts and tools in marketing and public relations activities and their overlap in addition
to a summary on product development.

Italian Creative Culture

The course will provide students with an analysis of the links between their culture and Italian culture, with a clear
experience-based structure, and students actively taking part during the lessons. The course aims to analyze the
specificities of Italian culture, in terms of beliefs, attitudes, but also in terms of Italian “genius loci”, lifestyle,
production system based on districts, peculiarities of the so-called “Made In Italy” system, a focus on the Milanese
cultural system, and the Milanese Fashion and Design sceneries. Students will be encouraged to compare the
approach of Italian culture with the student country culture.
The student will thus get a general overview of Italian culture, focusing on a series of disciplines (visual arts,
design, cinema, food), as well as outlining links and reciprocal influences between design, fashion and culture.

Istituto Marangoni Dubai

Istituto Marangoni Middle East Limited · Dubai International Financial Centre · Gate Village 8
Unit 401 · Level 4 · PO Box 482020 · Licence number CL5911
t +971 (0) 43457176 · dubai@istitutomarangoni.com

4
Fundamentals of Sustainability in Design
The course aims to develop students’ capability to understand the imperative of sustainability from a manifold
point of view: in terms of product design, materials research, manufacturing processes and distribution, the
rethinking of business models with a view to the rise of phenomena such as slow fashion, regenerative culture,
and circular design. In particular the course will cover among the other topics: the competitive advantage of
sustainability, the global appointment with the Sustainable Development Goals, the rise of the environmentally
friendly customer, the energy crisis, green washing, digital pollution, the boom of upcycling and recycling and of
the rise of Secondhand marketplaces, block-chain based solution to ensure the traceability of the supply chain.
The course ‘Fundamentals of sustainability in design’ offers a deep dive into the theoretical and practical aspects
to be considered in aligning design with sustainable practices. The course includes the study of terminology and
case studies around circular economy, the raison d’être of the United Nations Sustainable Development Goals
(the so-called ‘17 SDGs’) as well as the importance of the ESG standards - Environmental, Social and Governance.
An “hands-on approach” workshop will crown the course, to enable students’ creative skills in leveraging the
principles of circularity.

Creative Production
The course aims to support students in obtaining basic visual communication skills and layout skills for the
preparation of their portfolio. Using Adobe InDesign tools, students will learn to present their projects effectively
and in a personal way. The course will explore the world of graphic design and visual communication focusing on
developing students’ skills in Adobe InDesign, typography, and visual representation. The course covers the
essential tools of Adobe InDesign, helping to understand and recognize how to use the tools effectively, learning
how to collect and evaluate accurate images to visually represent ideas, as well as understand and apply basic
knowledge about typography. The course culminates in the creation of a visual portfolio, which showcases
students’ skills and communicates ideas clearly and professionally.

Entrepreneurial Mindset
Why is entrepreneurship important these days? Entrepreneurship is a discipline inside management that has only
begun to be studied and a very relevant body of knowledge has been developed around it to help and support
creative minds in developing their entrepreneurial mindset. Innovation is a discipline, together with
entrepreneurship, for which methodologies have been developed and taught to people who innovate. When these
disciplines are brought together they create the concept of innovative entrepreneurship.
The course will define the concept of entrepreneurship across various scales and global markets, as well as the
development of creatives from a historical sense, with an emphasis on the key traits of an entrepreneurial mindset.
Students will learn the opportunities and challenges faced by prominent entrepreneurs and the habits they had to
build to strive in the industry. The course will include several modules, worksheets, interviews, videos and content,
and students will develop a strong sense of self-branding required to further research, plan, and develop their
own entrepreneurial approach to become founders of their own brands. This will touch upon an overview of diverse
resources, from theoretical work to practical business models successfully applied in fashion, art, and design.
Students will also enhance their leadership skills and develop a clearer understanding of their potential as an
entrepreneur.

Language – General Skills

The course is designed to broaden and improve students’ English language skills in different contexts and
situations related to both their chosen disciplines as well as real-life contexts. We will be looking at the principles
of effective communication and through class practice and assignments, students will be given tools and tips to
enhance their communication, develop their self-awareness as well as audience-awareness when it comes to the
two main forms of communication, written and oral.
This will also include looking at body language in different cultures and countries to complement students' learning
journey on communication and help them build good relationships at school and in real-life.

Language – Fashion & Design Fields Terminology

In this Course students will acquire new terms and specific phrases. used in the fields of fashion, design, creativity.
Students will gain a specific vocabulary of the creative industry, being involved in conversations in class with the
teacher as well as with their classmates, focusing on specific topics belonging to design culture, methods, and
techniques. Students will be encouraged to reflect on the topics and compare their personal opinion with that of
their classmates by using appropriate technical terminology and professional phrasing.

Product Workshop for Fragrances & Cosmetics

The course introduces students to product development for fragrances and cosmetics as a multi-step process
that goes from research, cultural input and design to manufacturing, production planning, branding and
packaging. Whether you’re a designer or an entrepreneur, understanding all steps involved in the product
development process is crucial for the success of your brand. In addition to that, the course will take students in
a voyage through the centuries of fragrances to help you to understand the architecture of a good perfume. You
will be introduced to the classifications of the large families of scents along with their typical components. Then,
you will conclude by describing the basic principles of creating a harmonious, balanced and well rounded formula
with our partners workshops.
Istituto Marangoni Dubai
Istituto Marangoni Middle East Limited · Dubai International Financial Centre · Gate Village 8
Unit 401 · Level 4 · PO Box 482020 · Licence number CL5911
t +971 (0) 43457176 · dubai@istitutomarangoni.com

5
FIRST YEAR

Information Technology Fundamentals

The aim of the course is to allow students to develop a deep understanding of Microsoft Office Suite (Outlook,
Word, Excel and PowerPoint). Students will learn how to create professional documents and presentations with
Word and Power Point. They will discover how Outlook has recently evolved into a tool that can manage not only
e-mail, but also conference calls, events, meetings and contacts. Particular attention will be paid to Excel, which
will provide students with key Business Intelligence skills aimed at analysing and processing data. The course will
conclude with an introduction to "big data" and the use of these to create interactive dashboards and reports.

Fashion History
History of fashion considers the formal and aesthetic development of fashion products interpreted as a result of
the social, economic and cultural factors that characterize the different historical periods. In this context, garments,
accessories and personal appearance are interpreted as the result of different theories and methodologies
regarding design, as a product of technological development, as an expression of the business culture in its
relations with social and economic development. The course will cover the period from the second half of the
Nineteenth century to the present day, examining the history, the organization and the economic implications of
fashion. You will be helped to understand how the fashion production system (haute couture, ready to wear, and
all the aspects of the technological evolution process) originated, to better understand how it currently works and
to know how to anticipate its developments and transformations in the future. The key figures of the fashion world
will be analysed and placed in a historical, social, political and cultural context. The course also aims to provide
students with a general knowledge of the evolution of fashion silhouettes in the various periods analysed and a
more in-depth knowledge of the iconic "names" of fashion creators that emerged during the historical journey.

Sociology Of Fashion
Sociology interprets fashion phenomena according to the cultural context. The discipline focuses on the peculiar
aspects of interaction and relationship that link the identity of a fashion product to the socially and culturally
significant values that govern the collective and individual behaviours of a company, determining the aspects of
material, organizational and productive culture. Referring to classical and contemporary sociological theories,
students will learn how to interpret fashion phenomena in relation to the expression of social and individual identity,
as well as to recognize and understand socio-cultural trends. In this framework, contemporary issues of particular
relevance for the fashion industry, such as gender, sustainability, digitalization, globalization, and, more generally,
communication and consumption, will be addressed.

Industrial Economics
The course will introduce students to the world of business and economics applied to the fashion industry.
Students will address the general foundations of economic sciences through the basic concepts of micro and
macroeconomics, of structures of production and market, supply and demand and production efficiency.
They will also address the processes through which fashion products connect, on the one hand, to overall
economic and innovation developments, and on the other to the strategic and operational methods of companies
in the management of innovation and organizational resources. By studying business management, its hierarchical
structure and the characteristic functions of SMEs and businesses, students will gain an understanding of
managerial decision-making processes.
They will have the opportunity to get familiar with the main quantitative methods of business analysis, using various
sources of economic and managerial data. In addition, they will address the main financial issues and the
challenges that fashion companies face in different markets. Particular attention will be paid to business
economics applied to the fashion and luxury industry, learning to evaluate the financial statements of fashion
companies and calculate the main indices for management control.
Finally, students will learn various theories and techniques to understand and analyse the effects of different
variables on the business activity and its stakeholders, mastering the quantitative analysis methodologies to
support corporate decision-making processes.

Graphic Design
The course aims to address two different design phases, from the development of the personal collection concept
to the development of the garment, and allows the identification of the correct tools for the creation and
representation of the creative work.
To encourage the student to understand the importance of research in the field of Fashion Design, the basic
methods of acquiring information are put into practice, using different sources. The student is sensitized to
appreciate the power of Fashion to express social change, cultural and political phenomena, and the economic
reference system.
In the design phase, they are provided with skills to elaborate their own research, to develop ideas, volumes and
details that can satisfy the chosen target in the contemporary fashion market.

Istituto Marangoni Dubai

Istituto Marangoni Middle East Limited · Dubai International Financial Centre · Gate Village 8
Unit 401 · Level 4 · PO Box 482020 · Licence number CL5911
t +971 (0) 43457176 · dubai@istitutomarangoni.com

6
Foreign Language
The course is designed to broaden and improve students’ English language skills in different contexts and
situations related to both their chosen disciplines, as well as real-life contexts.
By looking at the principles of effective communication and through class practice and assignments, students will
be given tools and tips to enhance their communication, and develop their self-awareness as well as audience
awareness when it comes to the two main forms of communication, written and oral.
Main focus of the course will be Business English, with a specific reference on how to pitch ideas as well as how
to write a CV and prepare for job interviews, to get students ready to step into the work environment.

Material Science and Technologies

This theoretical and practical course aims to transmit the knowledge necessary to understand the functioning of
the textile supply chain in the design and production phase of fabrics. Becoming familiar with the processes of
transformation of raw materials, and the production techniques, allows the student to be able to appreciate the
specific properties of the fabrics as well as to refine the sensitivity in the use of materials for fashion and
understanding the environmental impact of textiles and production processes.
To broaden the knowledge of materials, the world of yarns, leathers, accessories and small parts is also explored,
in order to understand their multiple technical and creative possibilities, against the context of the rising imperative
of sustainability.

Mathematics for Business

The course aims at the development of theoretical knowledge and applicative skills in the logical-mathematical
field, as a critical and methodological support for managing business processes typical of the fashion industry.
Basic mathematical knowledge will be consolidated, imparting elements of operational research aimed at
measuring company performance, with particular reference to the analysis of sales and profitability.
The course will therefore represent a fundamental support for all technical and managerial disciplines for which
quantitative skills are required, from strategic marketing to management control, from collection merchandising to
the development of omnichannel strategies. Finally, the course will allow students to approach the topic of big
data and their strategic management in the business environment.

History and Criticism Of Contemporary Design

The disciplinary sector the course belongs to includes the studies of History of Arts and Techniques and History
and Culture of Design. The history of art, understood in its broadest sense of the history of aesthetic productions,
is characterized as a theoretical-critical study of the main phenomena relating both to the specific field of art and
to the products of material and industrial culture. The history and culture of design considers, starting from the
nineteenth century, the formal and aesthetic typological development of products interpreted as a result of the
social, economic and cultural factors that characterize the different historical periods. The exemplary products of
the history of design are also seen as a result of the different design theories and methodologies, as a product of
technological development, as an expression of the business culture in its relations with social and economic
development.
The course of History and Criticism Of Contemporary Design addresses the evolution of the main currents of
design in the field of product design, interior design and communication design, highlighting the contamination
between design and other areas of the cultural industry. In this framework, a special attention will be paid to the
world of fashion and the domains closest to it, in particular art, cinema, photography and theatre.
The relationship between design, fashion and the cultural industry will be addressed by referring to multiple
interpretative paradigms, especially aesthetics, philosophy of art and semiotics.

Communication Science
The course is divided in two modules. In the first, students will learn about the main theories regarding
communication within a business organization. The lessons will enable students to become more aware of their
personal potential and develop important soft skills related to public speaking, leadership, and intercultural
communication. The second module approaches marketing communication strategies, exploring the world of
advertising, corporate communication, media relations, event management and PR. Moreover, students will
approach the contemporary dynamics in digital communication, deepening the strategic role of social media and
digital marketing. At the end of the course, they will learn how to perform a critical analysis of the communication
strategies implemented by fashion and luxury brands, identifying key success factors and potential pitfalls. They
will also discover the practice of triggering emotional responses and desires, identifying key messages that appeal
to consumers’ emotional needs and aspirations.

Basic Design
In this course, students will adopt the peculiar perspective of a fashion designer, discovering the fundamental role
played by research underneath the creative development of a fashion collection.
They will learn how to investigate both secondary and primary sources to develop creative concepts in line with
the style identity of a brand and current market trends. Moreover, they will learn how to professionally communicate

Istituto Marangoni Dubai

Istituto Marangoni Middle East Limited · Dubai International Financial Centre · Gate Village 8
Unit 401 · Level 4 · PO Box 482020 · Licence number CL5911
t +971 (0) 43457176 · dubai@istitutomarangoni.com

7
their creative ideas, through the use of technical tools as moodboards, collection boards, colors and material
charts.

Marketing
The aim of the course is to provide students with a thorough understanding of fashion marketing. Students will
analyze the fashion system and the fragrances and cosmetics business sector, and learn to identify consumer
segments, target markets and strategic positioning. Managerial skills will be developed both from a consumer
behaviour and both from a consumer behavior and marketing point of view, with a focus on strategic planning and
the definition of objectives within the fashion business. Through the analysis and understanding of contemporary
market trends, together with the marketing principles and techniques learned in the course, students will mature
their skills in evaluating and selecting the most appropriate marketing strategies for the fashion and luxury industry.

Techniques Of Visual Communication

The course will enable students to strengthen their visual communication skills, learning how to effectively, clearly
and professionally illustrate the technical and creative components of a project. They will learn how to use the
Adobe package to present the creative research supporting the development or the concept of a collection,
producing moodboards and research books. Moreover, they will learn how to create professional documents as
color charts, fabric charts and collection boards. Conceived as a design for range planning laboratory, the course
will also enable students to intervene on designers technical drawings, in order to make them more in line with
market demands and increase their commercial potential. A technical skill that today is more and required to
professionals figures different than designers, especially product developers and buyers.

Free Study Activities

The entire amount of credits for the first year’s Free Study Activity (4 CFA) will be given to the student for a series
of written contents covering different topics revolving around fashion management. These contents will be
resulting from autonomous research activities conducted by the student to explore the interdisciplinary
contamination between fashion and other creative fields. A special focus on the cultural scenery of the MENA
region will be also requested. Some of this content might be then submitted to be published on Istituto Marangoni’s
corporate online magazine “Maze35”, or used for a class blog or to nurture Istituto Marangoni Dubai cross-
departmental research activities. The contents must comprise a total of at least 2500 words (not including
bibliography or any appendix), complete with images and any material elaborations.

SECOND YEAR

History and Criticism of Contemporary Fashion

The course explores the evolution of global aesthetics focusing on the history of costume and fashion of non-
Western countries. A particular attention is paid to Japan, China, India, and Middle-East.
In this framework, phenomena as modest dress, exoticism, orientalism and cultural appropriation are critically
reviewed. Students will learn to critically analyse key aesthetics, icons and symbols with their relations to
contemporary trends, cultural movements and innovation in textiles and materials.

Psychology of Fashion
Students are introduced to the fundamental psychological schools and approaches, including Behaviourism,
Cognitivism, Gestalt, Clinical Psychology, the Psychology of personality, and Dynamic Psychology. Psychological
theories are explained in the framework of Consumer Behaviour, providing the students the tools to investigate
consumers selves, perceptions, attitudes, memory, emotions and values.
The course also explores the domain of neurosciences and their application to Fashion Marketing and Brand
Management.

History and Criticism of Contemporary Design 2

The course provides students with analytical and critical tools to analyse contemporary fashion products and
narratives. Fashion collections and their promotional activities are interpreted in relation to their cultural context,
exploring the relationship they engage with arts and other domains of the cultural industry, such as design and
interior design. An additional focus of the course is digitalization, enabling the students to critically evaluate
contemporary phenomena as the metaverse, crypto fashion, trans-human avatars and NFTs.

Production Processes for Fashion

Students learn the fundamentals of product development, collection merchandising and coordination strategies.
Therefore, they learn to manage all the stages of the supply chain of both textile and leather fashion products:

Istituto Marangoni Dubai

Istituto Marangoni Middle East Limited · Dubai International Financial Centre · Gate Village 8
Unit 401 · Level 4 · PO Box 482020 · Licence number CL5911
t +971 (0) 43457176 · dubai@istitutomarangoni.com

8
sourcing, collection design, samples production, market launch through fashion shows and trade exhibition, sales
through showrooms, manufacturing and distribution to end consumers.
At the end of the course students will also be able to master technical and professional tools as range plans,
colour and material charts, technical sheets, cost sheets, coordination boards and selling books.

Project Management
The course focuses on Project Management in order to enable students to successfully manage complex
processes and operations related to fashion product development, manufacturing, promotion and distribution.
The participants will learn to critically examine the practice of managing resources and teams, approaching key
issues in forming, developing and implementing a project, as well as defining an effective time management plan.

Trend Forecasting
Students learn the fundamentals of trend diffusion and fashion forecasting and apply the main interpretative
theories and methodologies related to different geographical areas and markets.
The course pays a special attention to the role of technology in supporting predictive tools, exploring the domain
of AI-driven fashion forecasting.
As a result, students will acquire a deep understanding of new methodological approaches, as image recognition
and social media listening. Moreover, they will learn how to master AI-driven trend reports and to design business
solutions supported by AI/Big data market & industry insights.

Brand Communication
The course focuses on the fundamental theories and methodologies of Brand Management, deepening strategic
issues related to brand image, brand identity, brand equity, and brand experience. In this framework, students
learn to develop strategic plans and promotional campaigns for fashion brands, in both online and offline
environments. The course also introduces students to an analysis of the key success factors, customer behaviour,
and potential pitfalls of brand communication and extension strategies. Students discover the practice of
triggering an emotional response and desire, and investigate brand traits that appeal to consumers’ emotional
needs and aspirations.

Digital Marketing & Data Science

The course focuses on the new frontiers of Tech-Powered Marketing, making students familiar with the theoretical
perspectives and methodologies of Digital Marketing, Engagement Marketing and Agile Marketing.
In this framework, students approach data-driven solutions and marketing predictive models, also exploring the
opportunities offered by smart sensing infrastructures and tech-empowered interaction. Moreover, they get
familiar with pricing strategies for virtual products, also including crypto-currencies and tokens.

Fashion Product Technologies

The course deepens the role of technology in fashion design and operations, enabling students to understand the
phenomenon of the digitalization of the fashion supply chain. Specifically, students will become familiar with 3D
product design, AI supported merchandise planning, virtual sampling, virtual showrooms, pure digital categories
and NFTs, customization & on-demand production, blockchain & product traceability.

Web3-Integrated Product Design

An advanced course where students learn how technology can support fashion companies in designing their
strategies and managing their operations. To this end, the course deals with processes and data integration,
intelligence data management, predictive models, decision engines, and organizational design.

Finance & Management Control

Students learn how to apply financial theories, techniques and investment analysis for decision making in fashion
business. The participants learn how to identify the main components and characteristics of management control
systems, mastering how to implement various control systems techniques to measure the overall performance of
the company and evaluate the financial and economic performances of an organization.
The course is also focused on cost management, enabling the students to be familiar with all the element of costs
in range planning and supply chain management.

Corporate Organization
During the course, students will gain an in-depth understanding of different business strategies and models across
all the markets of the production system. Students learn how to perform an industry analysis considering factors
as market value, profitability, barriers to entry, and concentration. Moreover, they will discover different strategic
management approaches, getting familiar with the fundamentals of business planning.

Free Study Activities

Istituto Marangoni Dubai
Istituto Marangoni Middle East Limited · Dubai International Financial Centre · Gate Village 8
Unit 401 · Level 4 · PO Box 482020 · Licence number CL5911
t +971 (0) 43457176 · dubai@istitutomarangoni.com

9
The entire amount of credits for the first year’s Free Study Activity will be given to the student for a series of written
contents covering different topics revolving around fashion management. These contents will be resulting from
autonomous research activities conducted by the student to explore the interdisciplinary contamination between
fashion and other creative fields. A special focus on the cultural scenery of the MENA region will be also requested.
Some of this content might be then submitted to be published on Istituto Marangoni’s corporate online magazine
“Maze35”, or used for a class blog or to nurture Istituto Marangoni Dubai cross-departmental research activities.
The contents must comprise a total of at least 2500 words (not including bibliography or any appendix), complete
with images and any material elaborations.

THIRD YEAR

Cultural Anthropology
Students will become familiar with the interpretative framework of cultural anthropology, strengthening their ability
to critically analyze global fashion phenomena.
The course will provide students with an overview of the history and development of the ethno-anthropological
discipline, from its origins, to today's theoretical formulations, focusing on the contemporary debates on fashion
as a cultural phenomenon.
The course also examines the relationship between culture, clothing, and consumption practices. The field of
cultural anthropology, focusing on fashion and consumerism, provides insights into how clothing and fashion
choices are intertwined with cultural practices, social structures, and economic systems. As a result, the lessons
shed light on the diverse ways in which societies engage with, and give meaning to the world of fashion and
consumption.
By the end of the course, students will acquire a solid knowledge of the basic concepts, theories, and
methodologies of cultural anthropology. They will be able to apply anthropological perspectives to the
understanding of human societies and cultures, with a particular focus on fashion.
Moreover, they will develop a comprehensive understanding of the role of fashion in consumer societies,
deepening the relationship between fashion and identity, power, globalization, and consumerism.

Omnichannel Retail
This unit analyses selective distribution and retail management theories and practices for fashion products and
their relevance in the global fashion distribution environment. Students learn how to manage problem solving and
decision-making skills in developing and evaluating a range plan, as well as planning and developing
merchandising plans.
They become familiar with offline and online point of sales, as well as different visual merchandising strategies for
fashion luxury goods in their different channels of product axes or distribution. The course explores buying cycle,
stock mix, the axes buying calendar, range planning, pricing strategies, and profitability, all crucial when planning
the purchase of a seasonal collection. Through an in-depth study of merchandising and buying students are able
to demonstrate and advanced understanding of the fashion product buying process from concept to consumer,
in relation to varying customer and market levels.

Metaverse Economy
In this unit, students will adopt a broader perspective to strengthen thier strategic analytical skills in the domain of
fashion distribution. They will go beyond analyzing the impact of next tech on omnichannel & buying strategies,
exploring new consumer behaviors within the metaverse and other digital platforms, getting familiar with the “NFT
consumer” and avatar shopping.
Students will also approach NTF marketplaces and discover advanced techniques as big data & A.I. driven sales
forecasting, digital range planning & optimization, RFID stock tracking. They will also learn how to manage B2C
and B2B relations within digital platforms as virtual showrooms.

Collection Development
The course explores the new frontiers of product development for fashion and range planning, with a special focus
on sustainability and size inclusivity. Students become familiar with the approach of “design for all”, also
deepening the domain of “adaptive fashion”.
Moreover, they will evaluate the role of virtual fashion, the metaverse and other technologies in the development
of inclusive and sustainable strategies.

Multimedia Languages
The course is organized in two different modules: Data Analysis and immersive Spaces. In the first module,
students will learn advanced data analysis techniques, necessary to perform sales analysis and forecasts in the
domain of fashion buying and retail merchandising.
In the second module, they will strengthen their abilities to efficiently promote fashion products, learning visual
merchandising strategies for digital channels. The course offers a special focus on immersive realities and 3D
environment, exploring the potential offered by VR/AR and the metaverse.

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Corporate Communication

This course will be supporting students in the development of the business plan required for their dissertation final
project. They will learn the main strategies and techniques to efficiently communicate the values and the culture
of a company to both internal and external stakeholders.
Students will also evaluate the impact of technology on corporate communication, exploring issues as big data &
CRM, as well as virtual consumer care.

Visual merchandising for experiential display

During the course students will discover how to manage in-store communication activities, learning interior design
and visual merchandising strategies.
They will learn how to create a comprehensive design proposal for a phygital pop-up shop that integrates the
elements learned throughout the course, to deliver an innovative and engaging retail experience.

Image Semiotics
The course aims to provide theoretical notions and analytical tools to deepen and better understand different texts,
both visual and verbo-visual. In particular, after introducing the main theories, concepts and topics of semiotics
and visual semiotics, the course conducts students to a review and analysis of several examples of visual
communication forms and artifacts, with a particular reference to graphic design and advertising, and to the so-
called “informational images” (i.e. maps, diagrams, data and information visualizations). During the course
students will discuss topics such as: the role of signs as part of social life; signs and signification; the nexus
between expression and content as well as between design and content; the difference between verbal language
and representation, as well as the difference between representation and visualization; narrative semiotics and
narrativity in images; semiotics and visual semiotics concepts and analysis tools.

Design Thinking
This course will be supporting students in the development of the business plan required for the dissertation final
project. During the lessons, students will become familiar with the problem-solving skills typical of designers and
other creative professional figures.
As a result, students will learn how to creatively approach problem-solving to formulate innovative business
solutions. They will have the opportunity to be mentored by young entrepreneurs and to participate to an elevator
pitch session.

Organization Skills and Enterprise Performance Management

This course will be supporting students in the development of the business plan required for their dissertation final
project. During the lessons, students will learn how to evaluate a market opportunity and propose a new business
concept. They will work on their personal entrepreneurial vision, defining not only theri company business model,
but also its corporate culture and managerial style.
Students will demonstrate their abilities to autonomously master the key disciplines approached during the three-
year course, defining the marketing, the operation and the financial plan of their new business venture.

Innovation Management
This course will be supporting students in the development of the business plan required for the dissertation final
project. During the lessons, students will be introduced to innovation management, evaluating the role of
technology in business planning.
They will be inspired by the biographies of the greatest entrepreneurs of our times, as Steve Jobs, Jeff Bezos,
Elon Musk, Sergei Brin, Larry Page, Richard Branson. Learning from different industries and giants like Apple,
Amazon, and Google, students will mature a greater awareness of the fundamental dynamics at the heart of
complex systems as corporations.
Students will also have the opportunity to learn from fashion and luxury group as LVMH, Kering and Only the
Brave, as well as from unsuccessful or controversial case studies, approaching the fundamental topic of business
ethics. Deepening business classics and the fundamental literature on business planning, at the end of the course
they will be encouraged to mature their personal entrepreneurial vision, critically evaluating fundamental aspects
related to leadership, innovation, human resources and communication. In other words, students will be able to
provide an answer to one of the most important question students will ever ask to yourselves “Which kind of CEO
am I going to be?”.

Internship
The internship activity facilitates students to undertake work placement(s) to develop work based learning skills.
The experience of working in a professional environment supports the development of professional and
transferable skills, which in turn enhance future employability. Students will have the opportunity to develop
working relationships using teamwork and leadership skills, recognising and respecting different perspectives.
Thanks to the internship experience, students will apply both theoretical knowledge and practical skills of critical
analysis to real world situations within a defined range of contexts to eventually increase their awareness of the
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social and community contexts within their disciplinary field. This unit will support the development of students as
reflective practitioners and potential employees, who are equipped to meet the challenges and opportunities of
the design industry. Students will undertake a work placement in industry, while documenting and reflecting upon
the critical aspects of their experience in a critically reflective review. Each Student will be visited at least twice by
their placement tutor during this unit. Tutorial support sessions can also be booked individually.

Dissertation
The dissertation is the final assessment of the skills acquired by the student, his/her maturity both with regard to
the methodological approach and acquisition of the technical and cultural instruments of reference. It consists in
the concrete application of theoretical and cultural studies and from a critical approach to research (primary and
secondary) on a topic, linked to the final degree project and (eventually, not mandatory) to the internship
experience. The dissertation’s findings will result in a concrete and well-articulated creative idea (“Degree Project”)
from which the aspects and stages of the path followed by the candidate appear clear.

Educational Mission of Istituto Marangoni

● to develop flexible approaches to programme delivery and student support which reflect the needs
and expectations of our students;
● to provide a supportive and inclusive learning environment which will enable success for all
learners;
● to encourage the development of students’ intellectual and imaginative powers, creativity,
independence, critical self-awareness, imagination and skills that will enhance global employment
opportunities on graduation in all programmes;
● to establish a culture of constant improvement in learning, teaching and assessment that is
anticipatory, enabling, supportive, rewarding and fully aligned with the Institutions vision and
strategic objectives;
● to provide a learning experience that is informed by research, scholarship, reflective practice and
engagement with fashion and design industry and the professions.

Programme Learning Outcomes: Framework

Knowledge [K]: outcome of the assimilation of information through learning, set of facts, principles,
theories, and practices that are linked to an area of work or study.
Skills [S]: ability to apply knowledge and use know-how to complete tasks and solve problems.
Competence [C]: proven ability to use knowledge, skills and personal, social and/or methodological
abilities, in work or study situations and in professional and personal development.

Programme Learning Outcomes - Digital Communication & Media

Concentration
On successful completion of this program the graduate will:

Knowledge:

K1. Understand the dynamics affecting the business context by identifying its historical, cultural and sociological
evolution, with specific reference to trends impacting the worlds of fashion and luxurym such as sustainability,
globalisation and digital disruption.

K2. Learn how fashion and luxury industries organisations manage their communication, marketing and buying
strategies to compete in different local and global environments.

K3. Gain further independent learning or continuing professional development in the fashion management area.

Skills:

S1. Develop the ability to compare and critically analyze theories, frameworks and practices to elaborate
systematic and creative solutions relevant to luxury fashion product development and brand positioning.
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 S2. Select, gather, evaluate, record, and utilise a range of business data (both primary and secondary) to evaluate
and assess it in the context of fashion business.

S3. Master ideas’ organization effectively and communicate information appropriately (verbal and non verbal), by
employing a range of media, including ICT.

S4. Gain a high degree of professionalism characterized by initiative, problem solving attitude, creativity,
motivation and self-management.

Competencies:

C1. Demonstrate an advanced application of current and emerging processes, tools, materials, digital mediums
and technologies employed within the fashion industry to create professional standard outcomes and solutions.

C2. Develop a research plan for fashion product development by using appropriate methodologies, creative
concepts and solutions to business briefs, relevant to context and target market.

C3. Master the ability to work productively with others, through cooperation, collective endeavour and negotiation,
to achieve the shared objectives.

C4. Self-evaluate and lead contributions to professional knowledge, ethics and practice regarding the fashion
industry.

Map of Programme Learning Outcomes and Course Learning Outcomes

(Matrix)

Program Learning Outcomes Knowledge Skills Competencies

Subject
Subject K1 K2 K3 S1 S2 S3 S4 C1 C2 C3 C4
Code
Information
ISDC/07 Technology P P P
Fundamentals
ISSC/03 Fashion History P P P
Sociology of
ISSU/05 P P P
Fashion
Industrial
ISSE/01 P P
Economics
ISDC/03 Graphic Design P P P
ISSE/02 Foreign Language P P P P P
Materials Science
ISST/02 P P
and Technologies
Mathematics for
ISST/01 P P
Business
History and
Criticism of
ISSC/01 P P P
Contemporary
Design
Communication
ISDC/01 P P
Sciences
ISME/02 Basic Design P P P P
ISSE/01 Marketing P P P P

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 Visual
ISDR/03 Communication P P
Techniques
Free Study
AA
Activities
P P P P P
History and
Criticism of
ISSC/03 P P P
Contemporary
Fashion
Psychology of
ISSU/05 P P P
Fashion
History and
Criticism of
ISSC/01 P P P
Contemporary
Design 2
Production
ISST/03 Processes for P P P P
Fashion
Project
ISME/01 P P P P
Management
Trend
ISDE/05 P P P
Forecasting
Brand
ISDC/02 P P P P
Communication
Digital Marketing
ISSE/03 P P P
& Data Science
Fashion Product
ISST/04 P P P
Technologies
Web3-Integrated
ISDE/04 P P P
Product Design
Finance &
ISSE/03 Management P P
Control
Corporate
ISSE/03 P P P
Organization
Free Study
AA
Activities
P P P P P
Cultural
ISSU/05 P P
Anthropology
Omnichannel
ISSE/01 P P P
Retail
ISSE/01 Meta-Retail P P P
Collection
ISDE/01 P P P
Development
Multimedia
ISDC/02 P P P
Languages
Corporate
ISDC/05 P P
Communication
Visual
Merchandising for
ISDE/02 P P
Experiential
Display
ISDC/01 Image Semiotics P P P P
ISSE/01 Design Thinking P P
Organization
Skills and
ISSE/02 P P P
Enterprise
Management
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 Innovation
ISST/02 P P
Management
INT Internship P P P P P P P
DIS Dissertation P P P P P P P P

Map of Program Learning Outcomes to the Emirates Qualification Framework

(QF Emirates)

PLOs
K1 K2 K3
Knowledge
Specialized factual and theoretical knowledge ISSC/03 ISDC/01 ISSE/02 Foreign
and an understanding of the boundaries in a Fashion History Communication Language
field of work or discipline, encompassing a ISSC/01 History Sciences ISDC/05 Corporate
broad and coherent body of knowledge and and Criticism of ISSE/01 Communication
concepts, with substantive depth in the Contemporary Marketing
underlying principles and theoretical concepts Design ISME/01 Project
ISSC/03 History Management
and Criticism of
Contemporary
Fashion
ISSU/05
Psychology of
Fashion
ISSC/01 History
and Criticism of
Contemporary
Design 2
ISDC/02 Brand
Communication
ISDC/01 Image
Semiotics
An understanding of allied knowledge and ISSU/05 ISSE/01 Industrial
theories in related fields of work or disciplines Sociology of Economics
and in the case of professional disciplines Fashion ISSE/01
including related regulations, standards, codes, ISSC/01 History Marketing
conventions and Criticism of ISSE/01
Contemporary Omnichannel
Design Retail
ISSU/05 ISSE/01
Cultural Metaverse
Anthropology Economy

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Understanding of critical approach to the ISSC/03 ISDC/01
creation and compilation of a systematic and Fashion History Communication
coherent body of knowledge and concepts ISSC/01 History Sciences
gained from a range of sources and Criticism of ISDE/05 Trend
Contemporary Forecasting
Design ISSE/03 Digital
ISSC/03 History Marketing & Data
and Criticism of Science
Contemporary ISSE/03 Finance
Fashion & Management
ISDC/02 Brand Control
Communication ISSE/03
Corporate
Organization
ISDE/04 Web3-
Integrated
Product Design

A comprehensive understanding of critical ISST/03 ISME/01 Project ISST/02 Innovation

analysis, research systems and methods and Production Management Management
evaluative problemsolving techniques Processes for ISDE/05 Trend
Fashion Forecasting
ISDE/01 ISDE/04 Web3-
Collection Integrated
Development Product Design
ISDE/02 Visual
Merchandising
for Experiential
Display
INT Internship
DIS Dissertation
Familiarity with sources of current and new INT Internship
research and knowledge with integration of DIS Dissertation
concepts from outside fields

Skills S1 S2 S3 S4
Technical, creative and ISDC/03 Graphic ISDC/07
analytical skills appropriate to Design Information
solving specialized problems ISST/03 Production Technology
using evidentiary and Processes for Fundamentals
procedural based processes in Fashion ISST/01
predictable and new contexts ISDC/02 Brand Mathematics
that include devising and Communication for Business
sustaining arguments ISDC/02 Multimedia INT Internship
associated with a field of work Languages
or discipline

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 ISDE/02 Visual
Merchandising for
Experiential Display
ISDC/01 Image
Semiotics

Evaluating, selecting and ISME/01 Project ISST/01 ISST/02

applying appropriate methods, Management Mathematics Innovation
procedures or techniques in ISST/04 Fashion for Business Management
processes of investigation Product
towards identified solutions Technologies
ISDE/04 Web3-
Integrated Product
Design
ISDE/01 Collection
Development
DIS Dissertation
Evaluating and implementing ISDC/01 Image INT Internship
appropriate research tools and Semiotics
strategies associated with the ISSE/02
field of work or discipline Organization Skills
and Enterprise
Management
DIS Dissertation
Highly developed advanced ISSE/03 Digital ISDC/07
communication and information Marketing & Data Information
technology skills to present, Science Technology
explain and/or critique complex ISSE/03 Finance & Fundamentals
and unpredictable matters Management INT Internship
Control
ISSE/03 Corporate
Organization
ISSE/01 Metaverse
Economy
ISSE/02
Organization Skills
and Enterprise
Management
DIS Dissertation

Competencies C1.1 C2.1 C3.1 C3.2

Can take responsibility for AA Fundamentals of AA

developing innovative and Sustainability in Fundamentals
advanced approaches to Design of Sustainability
evaluating and managing ISST/02 Materials in Design
complex and unpredictable Science and ISST/02
work procedures and Technologies Materials
processes, resources, or ISDE/04 Web3- Science and
learning. Integrated Product Technologies
Design ISDE/04 Web3-
ISSE/01 Design Integrated
Thinking Product Design
ISSE/01 Design
Thinking
AA Product
Development &
Collection
Culture
Can manage technical, ISME/02 Basic ISME/02 Basic
supervisory, or design Design Design
processes in unpredictable, ISME/01 Project
Management
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unfamiliar, and varying ISST/04 Fashion ISME/01
contexts. Product Project
Technologies Management
ISDE/01 Collection ISST/04
Development Fashion
Product
Technologies
ISDE/01
Collection
Development
Can work creatively and/or AA Creative AA Creative AA Global Culture
effectively as an individual, in Production Production & Contextual
team leadership, managing ISSE/01 Marketing ISSE/01 Studies
contexts, across technical or ISDC/02 Brand Marketing
professional activities. Communication ISDC/02 Brand
ISSE/02 Communication
Organization Skills ISSE/02
and Enterprise Organization
Management Skills and
INT Internship Enterprise
Management
INT Internship
AA Free Study
Activities
Can express an internalized, ISSE/01 Metaverse ISSE/01 AA Global Culture
personal view, and accept Economy Metaverse & Contextual
responsibility to society at large DIS Dissertation Economy Studies
and to socio-cultural norms and DIS
relationships. Dissertation
Can function with full autonomy ISSE/02 AA Free Study
in technical and supervisory Organization Skills Activities
contexts and adopt para- and Enterprise
professional roles with little management
guidance.
Can self-evaluate and take ISDC/03 Graphic ISDC/03
responsibility for contributing to Design Graphic Design
professional practice and ISST/03 Production ISST/03
undertake regular professional Processes for Production
development and/or further Fashion Processes for
learning. ISDR/03 Techniques Fashion
of Visual ISDR/03
Communication Techniques of
ISDE/05 Trend Visual
Forecasting Communication
ISDE/05 Trend
Forecasting
AA Product
Development &
Collection
Culture
ISSE/03 Digital
Marketing &
Data Science
Can manage learning tasks ISSE/02 ISST/01
independently and Organization Skills Mathematics
professionally, in complex and and Enterprise for Business
sometimes unfamiliar learning management AA Free Study
contexts. Activities

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 Study Plan

Bachelor of Arts in Fashion Management - Digital Communication & Media

Foundation Year

Hours/ Credits ratio

Type of Assessment
Lesson Hours

Study Hours
Lesson Type

Total Hours
Semester

ECTS
Disciplinary Fields

I/II Language- General Skills T 75 175 250 10 25 E

I/II Language- Fashion & Design Fields Terminology T 75 175 250 10 25 E
I Global Culture & Contextual Studies T 38 88 125 5 25 E
I Design methods TP 38 38 75 3 25 E
I Fine Arts Studies T 30 70 100 4 25 E
I Visual Design Workshop TP 38 38 75 3 25 E
I Product Workshop TP 50 50 100 4 25 E
II Product Workshop for Fragrances & Cosmetics TP 75 75 150 6 25 E
II Italian Creative Culture T 38 88 125 5 25 E
II Fundamentals of Sustainability in Design T 23 53 75 3 25 E
II Entrepreneurial Mindset T 30 70 100 4 25 E
II Creative Production TP 38 38 75 3 25 E
Total 545 955 1500 60

Year 1

Subject Credits
Code Subject CFA (ECTS)
ISDC/07 Information Technology Fundamentals 4
ISSC/03 Fashion History 6
ISSU/05 Sociology of Fashion 3
ISSE/01 Industrial Economics 6
ISDC/03 Graphic Design 4
ISSE/02 Foreign Language 4
ISST/02 Materials Science and Technologies 2
ISST/01 Mathematics for Business 3
ISSC/01 History and Criticism of Contemporary Design 6
ISDC/01 Communication Sciences 6
ISME/02 Basic Design 4
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ISSE/01 Marketing 6
ISDR/03 Visual Communication Techniques 2
AA Free Study Activities 4

Year 2

Subject Subject Credits

Code CFA (ECTS)
ISSC/03 History and Criticism of Contemporary Fashion 6
ISSU/05 Psychology Of Fashion 6
ISSC/01 History and Criticism of Contemporary Design 2 3
ISST/03 Production Processes for Fashion 4
ISME/01 Project Management 2
ISDE/05 Trend Forecasting 4
ISDC/02 Brand Communication 3
ISSE/03 Digital Marketing & Data Science 4
ISST/04 Fashion Product Technologies 2
ISDE/04 Web3-Integrated Product Design 6
ISSE/03 Finance & Management Control 6
ISSE/03 Corporate Organization 9
AA Free Study Activities 5

Year 3

Subject Credits CFA

Code Subject (ECTS)
ISSU/05 Cultural Anthropology 3
ISSE/01 Omnichannel Retail 6
ISSE/01 Meta-Retail 6
ISDE/01 Collection Development 2
ISDC/02 Multimedia Languages 4
ISDC/05 Corporate Communication 6
ISDE/02 Visual Merchandising for Experiential Display 2
ISDC/01 Image Semiotics 2
ISSE/01 Design Thinking 6
ISSE/02 Organization Skills and Enterprise Management 4
ISST/02 Innovation Management 2
INT Internship 9
DIS Dissertation 8

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Learning and Assessment Strategy

Programme methods
The programme will present students with a variety of approaches to learning and assessment
strategies that will promote intellectual, imaginative, analytical, and critical judgement.
It will allow students to develop understanding as well as their presentation and communication skills,
which they will be able to demonstrate in a variety of forms.
A combination of different learning and teaching methodologies are employed to promote reflective
learning and develop generic transferable skills.
Methods include:
● projects to encourage independent learning through investigation, enquiry and problem
solving;
● group project to enhance interpersonal and collaborative skills;
● tutorials and group tutorials to facilitate shared experiences and best practice;
● seminars, formal lectures, and workshops.
● study, trips, external projects and competitions present students with another dimension to
their learning experience;
● guest speakers provide students with a full, broader, and real prospective to their specialist
field of study.

Assessment methods to support learning

The programme uses a balanced assessment system, both summative and formative as an integral
part of gathering information on student learning. Various forms of assessment are used to test different
types of skills and learning.

Formative Assessment
Formative assessment informs both teachers and students about student understanding at a point
when timely adjustments can be made. In formative assessment students could be involved in the
assessment process. These formative assessment situations will also give students an opportunity to
learn to critique the work of others. Some of the instructional strategies that will be used formatively
include the following:
● criteria and goal setting: asking students to participate in establishing what should be included in
criteria for success;
● self and peer assessment: With peer evaluation, students see each other as resources for
understanding and checking for quality work against previously established criteria.
● student record keeping helps students better understand their own learning curve. This process
not only engages students, it also helps them see the progress they are making toward the learning
goal.

Summative Assessment
These assessments are a means of evaluating student learning, at a particular point in time, relative to
established marking criteria. Summative assessments can occur during, as well as at the end of each
subject - concentrating on specific evidence of student work, examples as follows:
● Final project: Students present their final project developed during the course, which is
evaluated by the instructor and/or a panel of industry professionals.
● Portfolio review: Students present a portfolio of their works and sketches developed throughout
the course, which is evaluated by the instructor and/or a panel of industry professionals.
● Dissertation: Students present and defend a research-based thesis on a topic related to their
field of study.
● Oral examination: Students take an oral examination, answering questions from the instructor
and/or a panel of examiners about the course material and their own work.
● Final presentation: Students give a final presentation on their work or research, which may
include a visual presentation, slideshow or video.
● Written test.
● Final report: a report that covers a topic assigned by the tutor and developed according to
brief requirements

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Attendance
The exams are processes designed to verify the learning outcomes and the knowledge acquired by
the students within the single courses.
To gain admission to the exams, students must have attended at least 80% of the hours of lessons
scheduled in the study plan for each course. The attendance is verified by the teachers of the individual
courses, who will only admit the students who have complied with this requirement to the exams.
Should the student fail to reach the required attendance level in one or more courses, they must attend
said courses again before they will be allowed to sit the exam and be admitted to the next Academic
Year.

Grades
The exams are graded by assigning them marks out of thirty. The minimum mark is 18; The Board can
also decide to award an additional merit to students who obtain the maximum mark of 30/30 in the form
of the mention “Cum Laude”.
Full details on attendance and assessment are explained in the student handbook and in the Academic
Regulation.

Career service
The purpose of the Istituto Marangoni Career service is to bridge the gap between course completion
and entering the world of work.
Monitoring, guidance, and counselling activities are organised throughout the academic year. The
careers service organises various activities including seminars and round table discussions with
fashion professionals, HR managers and head-hunter agencies on specific topics such as future
career paths, personal research methods and job profiles. Individual meetings are also arranged to
assist with CV preparation, revise portfolios and encourage students to talk about their career goals
and expectations.
Additionally, the Academic Board, by way of a specially appointed committee, will evaluate the
contents and commitment in terms of time invested in the traineeship for the purposes of assigning
credits. The above-mentioned committee will be responsible for assessing the results, having indicated
the methods for doing so to the student before the traineeship commences.
When assessing the traineeship, the committee will be assisted by the teacher who has acted as the
student’s tutor during the traineeship or apprenticeship activities.
The traineeship activity is regulated by a specific convention that indicates duration of the traineeship,
place where the activities are performed, any payment or reimbursement of expenses, insurance
covers, the name of the tutor, indicated by the student and appointed by the Director based on the
indications provided by the Academic Board, and the name of the company tutor.
The learning activities performed by the students at other institutes in Italy, Europe, or other countries,
which are fruit of activated agreements, will be recognised. The results achieved are evaluated either
by the Exam Board, considering the correspondence of the learning activities performed, or by a
specific committee appointed by the Academic Board.

Student Support Strategy

Student Support Officers

A dedicated Student Support Officer is available for all students on the programme.
For academic counselling, Student Support Officers will liaise with tutors and programme leaders to
offer practical advice to resolve specific academic difficulties.
A written record of these tutorials will be kept in the student’s file for reference and to assist in the
monitoring of student progress.
For matters of pastoral care the Student Support Officers will help in:
● finding their way around;
● managing their time;
● dealing with stress;
● getting the best from their course;
● understanding and applying the school’s rules;
● anything else the officers can advise on.
Istituto Marangoni Dubai
Istituto Marangoni Middle East Limited · Dubai International Financial Centre · Gate Village 8
Unit 401 · Level 4 · PO Box 482020 · Licence number CL5911
t +971 (0) 43457176 · dubai@istitutomarangoni.com

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One-to-one appointments may be made by phone, in person (by contacting reception) or by email.
Where possible students can expect to be seen almost immediately or contacted to arrange a suitable
time.

Student Evaluation
Student feedback is essential to the programme development and student comments are used to
enhance both the successful management of the programme and the teaching/learning strategies.
Istituto Marangoni gathers student opinion in a variety of ways, which may include the following:
● informal contact with Programme Leader and subject Tutor, and through appointments with
academic staff;
● end of Course Evaluation;
● end of academic year online questionnaires where students will be invited to reflect on their overall
experience in their school.
Istituto Marangoni would prefer that on most occasions students be identified when giving constructive
feedback on the course and teaching methods. There might be occasions when it is not appropriate
and Istituto Marangoni recognizes this exception. In these instances, programme teams and central
support services will ensure that anonymity and confidentiality is respected.

Istituto Marangoni Dubai

Istituto Marangoni Middle East Limited · Dubai International Financial Centre · Gate Village 8
Unit 401 · Level 4 · PO Box 482020 · Licence number CL5911
t +971 (0) 43457176 · dubai@istitutomarangoni.com

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