Contact

sekharsidharth1997@gmail.co
Sidharth Narayan
m Founder & CEO at Squawques Digital Media
Jamestown, New York, United States
www.linkedin.com/in/sidharth-
narayan-041583189 (LinkedIn)
Summary
Top Skills I help businesses rapidly scale revenue by getting more clients /
Digital Marketing customers using Facebook Advertising, PPC MANAGEMENT and
Facebook Marketing I am the guy behind the strategy planning of Nestle’s social media
Facebook API planning Team.
I do it better in FACEBOOK ADVERTISING, PPC MANAGEMENT
Certifications because of “Contextual Congruence”– my proprietary process
Digital Marketing Specialist developed based on the marriage between direct response
Content Marekting Research and marketing and understanding social behavior.
Strategy
I specialize in working with high growth companies including thought-
Certification For Achievement
leaders, influencers, professional service providers, ecommerce
copywriting and product messaging
companies, and big brands.
CRO agency Masterclass
My expertise is behind the psychology of running high yielding
Facebook Advertising, PPC MANAGEMENT Campaigns whether
that is through my fully managed private client work, my consulting,
my intensive training events or keynote speaking.

Since 2014 I have already managed over Millions of adspend

and generated more than $100M+ REVENUE in FACEBOOK
ADVERTISING alone
I also worked for an E-commerce store where I scaled their
FACEBOOK ADVERTISING to $27.6Million in less than 2 years with
800% ROAS

My working method follows following ethics

• Bid Optimizations
• Keyword Match Types
• Quality/Relevance Score Fix
• Shopping Priorities
• New Keywords/Audiences
• Competitor Analysis
• Negative Additions
• Funnel Understanding
• Retargeting Campaigns
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• Traffic Quality Improvements
• Scaling ad Profitably
• Lowering Ad cost, CPA, CPM etc by using hyper targeting and ad
optimization

Send me a message to get FREE CONSULTATION regarding PAID

AD strategy

I will be happy to assist

Experience
Squawques Digital Media
Founder at Squawques Digital Media
April 2017 - Present (7 years 1 month)
United States

Wooden Street
Director of Product Marketing
August 2016 - April 2020 (3 years 9 months)
India

Wooden Street is an online furniture store offering custom and ready-made

furniture directly to customer’s doorstep. Focusing on innovative multi-utility
designs and affordable custom made services,,

Wooden Street was seeking a Marketing team with a strong branding and
digital marketing experience. In this Role as a Director of marketing In this
role, the Director of Marketing I lead all marketing strategy including digital
campaigns, advertising, events, copywriting, community engagement, email
marketing, Graphics design, conversion rate optimization, Marketing research,
Search engine optimization and more..

Responsibilities

• Develop and implement integrated B2C marketing strategies

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• Develop and execute demand generation campaigns with a multi-channel
approach (paid advertising, lead nurture programs, email marketing, social
media, etc.)
• Define, develop and analyze KPIs and digital marketing campaigns and
provide recommendations to improve business
• Create and implement email marketing and customer acquisition plans
• Manage all organic and paid social media channels (Facebook, Instagram,
YouTube, etc.)
• Manage advertising budget and media buying efforts
• Provide well-written content/copy and design for all marketing efforts
including email marketing, Facebook ads, banner ads etc.
• Researching Audience behavior and crafting Marketing Analysis
• Optimize Web Page for better Conversion Rate and generate more revenue.
• Creating Relevant Videos matching brand interest to grow audience
engagement and maintain brand relevance

CARAA
Social Media Marketing Consultant
October 2018 - March 2020 (1 year 6 months)
United States

CARAA ,an American design house of luxury sports accessories based in

New York City, was seeking relatively ambitious marketing professional to join
the Brand Marketing Team as the lead on all social media and select content
initiatives. After Auditing their brand I conclude to elevate the Life House Brand
via thoughtful storytelling across owned social media channels.
As a contract based Marketer my responsibility was
• Manage all paid social media campaigns, including Instagram, Facebook and
Pinterest
• Audit all existing social media channels to ensure they're consistent and on-
brand; identify new opportunities
• Develop a thoughtful strategy for social media, with a focus on Facebook &
Instagram, for further brand awareness campaign
• Creating Engaging Eye catching Graphics Design matching to brand
resonance
• Launch creative, out-of-the-box social media campaigns to drive
engagement, bookings and foot traffic

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• Test new social media concepts (i.e. the same filter tone) to elevate and
differentiate the brand
• Optimizing Website for better visitor engagement and conversion
• Analyzing the website data and interpreting them preciously to gain insight
regarding audience engagement in the website
• Crafting new strategy for further growth and increase in conversion rate as
well as Return on Ad spend for various Paid Campaign

Achievement

• Increase in Social media Engagement

• Conversion rate was uplifted by 50%
• 25,000+ additional Signups and generated an extra $150k annual revenue
• Website optimization strategy helped in increasing Average Order value by
30%
• Was able to scale Social Media Paid campaign from $10,000/mo to
$50,000+/mo profitably

Topfoxx
Social Media Marketing Manager
April 2017 - October 2019 (2 years 7 months)
United States

At "Topfoxx" I worked as a PPC specialist and was responsible the

management of all digital marketing platforms and campaigns while ensuring
the digital marketing efforts achieve client business objectives such as
Growth in revenue as well as Profit Margin, Conversion rate, sales, Return in
investment in social media campaign as well as upliftment in brand awareness.

My Strategy was

• Research, prepare and execute strategic digital marketing plans for the brand
• Manage and audit their websites for improved UX and UI to increase
conversion rates
• Oversee management of all digital assets and marketing platforms (including
social, Google Ads, etc.)
• Day-to-day monitoring and optimization of live campaigns
• Implement tracking analytics and use them to guide campaign direction

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• Work with internal and external teams to ensure campaign elements
delivered by the deadline
• Establish and monitor ROI and KPIs for clients
• Prepare monthly reports, including performance recommendations
• Maintain effective, cohesive, and engaging brand messaging across all
multiple platforms
• Maintain up to date knowledge of the digital marketing industry (SEO, PPC,
social, etc) and use it to improve existing campaigns and marketing strategies

Achievement

• Successfully Managed over $500k ad spend in different Ad platform

• Generated 4.4x RoI in PPC campaign
• Increased conversion rate by 35% and Average order value by 20%
• Search Traffic Revenue increased by 40% after implementing CRO strategy
• Increase in engagement in various Social Media platform such as Facebook,
Instagram and Pinterest

Nestlé
Social Media Manager
May 2015 - July 2016 (1 year 3 months)
United States

MAX
Sales And Marketing Specialist
June 2014 - January 2015 (8 months)

Education
University of California, Berkeley, Haas School of Business
Master of Business Administration - MBA, Business/Commerce,
General · (2009 - 2010)

Indian Institute of Management Bangalore

Master of Business Administration - MBA, Business, Management, Marketing,
and Related Support Services · (2010 - 2012)

NIIT Pune
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Digital marketing, International Business, Internet marketing · (2013 - 2014)

Operating Media
Digital Marketing · (2012 - 2012)

Stuyvesant High School

Bachelor of Science - BS, Mathematics and Computer Science · (2001 - 2009)

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