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Session Iii: Scientific Methods and Steps in Conducting Research

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Kwame Nkrumah University of

Science & Technology, Kumasi, Ghana

SESSION III:
SCIENTIFIC METHODS AND
STEPS IN CONDUCTING
RESEARCH
Intended Learning Outcomes
By the end of this session, students should be able
to:

 Demonstrate the steps in conducting scientific research

Identify a research problem

Critically examine the problem

Generate research objectives

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2
Intended Learning Outcomes
By the end of this session, students will be able to:

Design research in alignment with the objectives

Conduct research study either by survey or experiment

Collect, manage, analyze and interpret data

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3
Steps in Conducting Research Overview

• Research process is cyclical, but more exactly like a chain


o Begins with a question and ends with another question
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Steps in Conducting Research
• Generating Research Idea
 Systematic Observation

 Library research

 Being adventurous

 Interactions with others

 Being inquisitive

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5
Formulation of Research Problem
• Start by having the ideal situation in mind
 Where are we?
 Where should we be?
 Why aren’t we where we should be?

• Techniques involved in defining the problem


 Statement of the problem in a general way
 Understanding the nature of the problem
 Surveying the available literature
 Developing the ideas through discussions
 Rephrasing the research problem into a working proposition

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Formulation of Research Problem

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Reviewing Literature

• Define the purpose of the literature review

• Provide an outline for the review including key words

• Search for relevant material (information)

• Synthesize ideas

• Provide references and sources of information

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Literature Review
• Sources of information includes;
 Technical reports  Internet
 Journal articles  Indigenous knowledge
 Books  Videos
 Monographs  Pictures
 Patent  Conference proceedings
 Newspapers

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Formulation of Hypothesis

• Develop idea into a testable hypothesis

• Research hypothesis = Scientific hypothesis


 Statement of an expected or predicted relationship between
variables
 What the experimenter believes will happen in the research study
 Can be directional or non directional

• Statistical hypothesis = Null hypothesis


 States that there is no relationship between the variables

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Research Design
• It is the plan or blue print
• Depends on:
 What is the study about?
 Why is the study being made?
 Where will the study be carried out
 What type of data is required
 Where can the data be found?
 What period of time will the study include?
 What will be the sample design?
 What techniques of data collection will be used
 How will the data be analysed
 In what style will the report be prepared
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Data Collection

• Variables being measured

• Instruments

• Level of measurement

• Precision and Accuracy

• Ethics

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“In every success story,
you will find someone
who has made a
Courageous decision”
-unknown
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13
Kwame Nkrumah University of
Science & Technology, Kumasi, Ghana

SESSION V:
DATA ANALYSIS
&
INTERPRETATIONS

14
Data Analysis and Interpretations

• Data analysis
– An attempt by the researcher to summarize
collected data.

• Data Interpretation
– Attempt to find meaning

• How do these differ by research tradition?


– Quantitative
– Qualitative
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Types of Data
Data

Qualitative Quantitative
(Categorical) (Numerical)

Nominal Ordinal Discrete Continuous

No logical order Logical/Intrinsic order Counted items Measured characteristics


e.g e.g e.g. # of children e.g.
Male/Female Rank # of packaging material Weight
Colours Size of shoes # of ladies and gentleman Voltage
Phone Types Hedonic scale in the class Temperature
Likert scale
Exercise
No. Nominal Ordinal Discrete Continuous

1 The distance was 32.62 km


2 Team C were 1st while Team A and B
took the 3rd and 2nd position.

3 Capital Cities in Ghana


4 The % fat was 94.5
5 Number of weeks in a month
6 Names of days in the week
7 I went to the gym at 5.00am
8 Brands of phone
9 Official Class Register/List

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Key components of a data analysis
plan
• Purpose of the evaluation

• Questions

• What you hope to learn from the question

• Analysis technique

• How data will be presented


What should be the approach?
• Think about analysis EARLY
• Start with a plan
• Code, enter, clean
• Analyze
• Interpret
• Reflect
 What did we learn?
 What conclusions can we draw?
 What are our recommendations?
 What are the limitations of our analysis?
Coding

• Master sheet
 Where all variables are named

• Dummy variables

• Coding facilitates data entry

• Requirement for many statistical softwares

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SELECTING STATISTICAL TOOL
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Hypothesis

• “Hypothesis is perhaps the most powerful tool, man has


invented to achieve dependable knowledge” – Fred Kerlinger

• Hypothesis is the testable answer to a scientific question


• is a test of a claim or an assumption

• The general idea of hypothesis testing involves:

1. Making an initial assumption


2. Collecting evidence (data)
3. Hypothesis Testing
• Deciding whether to reject or not reject the initial assumption
Hypothesis
1. Making an initial assumption
a. Based on two competing hypotheses
– Null hypothesis (Ho)
– Alternative hypothesis (H1 or HA)

b. In statistics, we always assume the null hypothesis


is true until proven otherwise empirically.

That is, the null hypothesis is always our initial


assumption
Type Null Alternative

Right-tailed Ho: 1 = 2 Ha: 1 > 2

Left-tailed Ho: 1 = 2 Ha: 1 < 2

Two-tailed Ho: 1 = 2 Ha: 1  2

OR
Type Null Alternative

Right-tailed Ho: 1  2 Ha: 1 > 2

Left-tailed Ho: 1  2 Ha: 1 < 2

Two-tailed Ho: 1 = 2 Ha: 1  2


Exercise (Write the hypothesis for these claims/assumptions)

Q1. Based on the recent National Math and Science Quiz,


an educationist is investigating if the IQ of SHS students in
the Ashanti Region are different from the other 9 regions in
Ghana.

Q2. After a testing over 10 brands of yoghurt, an investor is


of the view that IcyCup is taste best as compared to the
brands.

Q3. Samsung Note 7 is the worst phone produced and


marketed by Samsung
Hypothesis Testing (p-value
approach)
– In statistics, we always make one of two decisions. We either "reject
the null hypothesis" or we "fail to reject the null hypothesis."

– Testing is done at a level of significance, which is based on a


probability.

• The P-value approach involves determining "likely" or "unlikely" by


determining the probability — assuming the null hypothesis were true

• If the P-value is less than (or equal to) α, then the null hypothesis is
rejected in favor of the alternative hypothesis. And, if the P-value is
greater than α, then the null hypothesis is not rejected.
Exercise (Hypothesis testing Write the hypothesis for these
claims/assumptions)

Q1. Based on the recent National Math and Science Quiz, an educationist is investigating if
the IQ of SHS students in the Ashanti Region are different from the other 9 regions in
Ghana.
a. P value = 0.002, α = 0.01
b. P value = 0.05, α = 0.05
c. P value = 0.03, α = 0.002

Q2. After a testing over 10 brands of yoghurt, an investor is of the view that IcyCup is taste
best as compared to the brands.
a. P value = 0.04, α = 0.05
b. P value = 0.19, α = 0.13
c. P value = 0.09, α = 0.08

Q3. Samsung Note 7 is the worst phone produced and marketed by Samsung
a. P value = 0.15, α = 0.04
b. P value = 0.003, α = 0.03
c. P value = 0.06, α = 0.002

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