Secrets of the

Elite Woman

Module 2
Harnessing Your Star Quality
 Copyright © School of Affluence

EMOCLEW

We have arrived at week two of the "Secrets of the Elite Woman" program! This
week, we will be covering personal branding in-depth, and how to add that "wow-
factor" to your own personal brand, so that you stand out from the masses.

As always, the workbook is incredibly important for your progress. Do not skip the
exercises, because going through the videos without taking action through your
homework will reduce the effectiveness of this entire program! Besides, studies
have proven that those who write down their thoughts, goals, and plans end up
having a higher success rate than those that just keep it in their mind. Just some
food for thought. Enjoy week two, my dear elegant ladies!

Anna Bey
Your Mentor

1
 Copyright © School of Affluence

MODULE 2 OVERVIEW

01
7 Branding Mistakes Elegant Ladies Never Make, together with an
introduction on my own branding mistakes that I've made in the past
...and learned from!

02
Step 1: Curating An Elegant Personal Brand
Learn how to create the ideal brand, establish your new brand identity
and set the communication for your image.

03
Step 2: Mastering An Elegant Image
Re-brand yourself & allow your new image to flourish. Curate the
perfect first impression & polish your online reputation.

04
Step 3: Achieving an irresistible magnetic presence
How to go from plain to standing out from the masses? Learn the tools
to blossom to your fullest potential.

2
 Copyright © School of Affluence

01
7 BRANDING MISTAKES

To understand branding, we must go over some of the most common mistakes most ladies make
in their personal branding. This will give you a head start as you develop your personal brand,
because you won't be wasting your time in the areas where most ladies commonly get stuck!
 Copyright © School of Affluence

BRANDING MISTAKES
Nobody is born elegant! Write down the personal branding mistakes you've made in the past.
How did you learn from them?

4
 1. Copyright © School of Affluence

CURATING AN ELEGANT
02
PERSONAL BRAND
Let's do an audit of your current personal brand, and start thinking about the brand identity that
you would like to develop. Now is the time to curate the ideal brand you always wanted for
yourself, so free your mind...and think about the image that will best serve you and your goals.

w w w . y o u r 2n a m e . c o m
 Copyright © School of Affluence

THE PERSONAL BRAND AUDIT

Make an audit of your current personal brand. Think about how others perceive you, and make
sure to get a second opinion (this is a crucial part of the audit). Ask your friends or people you
trust to give you an objective opinion of your current image/personal brand. Ask them how you
come across, what perceptions people have of you, and if there may be any stereotypes or
negative connotations attached to your brand.
Be open-minded as you do this exercise, so that you'll know how to proceed.

Evaluate your current personal brand: Describe how YOU think you come across to people?

Evaluate your current personal brand: Ask others how THEY think you come across to people?

Do you have any stereotypes that could be attached to your brand? If yes, describe how.

6
 Copyright © School of Affluence

Are there any negative assumptions people could make around you based on age, ethnicity,
appearance, career, lifestyle, social circle, gender, nationality or other influences?

Do you feed into any stereotypes or do you act in the opposite way (not confirming their biases)?

Are there any blockages in your brand that may be hindering you from achieving certain goals?

Ask your friends: Are there any blockages in your brand that may be affecting your brand negatively?

7
 Copyright © School of Affluence

ESTABLISH YOUR NEW

BRAND IDENTITY
Now is the time to curate the image/personal brand you wish to have! There are no limits, so write
down exactly what you want your new brand to be; how you want to be perceived. You can think as
big as you want, and become whomever you wish to be. Anything is possible!

What type of personal brand would have greatest success with the goals you've set for yourself?

What brand identity do the people in the community have that you wish to belong to?

What brand identities do the successful key people have in this community? Are there any specific
details that you notice in them that you could incorporate in your own brand?

8
 Copyright © School of Affluence

VISION BOARD
Your ideal personal brand

9
 Copyright © School of Affluence

CREATE YOUR BRAND KEYWORDS:

Your ideal personal brand

YOU

1 0
 Copyright © School of Affluence

Who has got the personal brand that best showcases your ideal brand? Write down any role models,
celebrities, people that you know from your real life etc.

What elements or details from these people would you like to incorporate in your own brand?

What makes you special and unique?

What characteristics and unique personalities of yourself do you want to keep in your personal
brand transformation (to not become a clone of someone else)?

1 1
 Copyright © School of Affluence

STRENGTHS VS. WEAKNESSES

STRENGTH WEAKNESS

My best traits My worst traits

1 2
 Copyright © School of Affluence

PRIORITIES
What is your priority list of your weaknesses? What can be temporarily toned down,
what needs to be urgently eliminated from your personal brand?

Where do you think your brand is the weakest for the type of brand you wish to develop?

What is the most urgent weakness for you to work on first?

1 3
 Copyright © School of Affluence

What do your friends say about your weaknesses, and what is the most urgent to work on?

How could you camouflage your overall weaknesses?

What do your friends say about your strengths? What are they?

How could you bring more focus to your strengths?

1 4
 Copyright © School of Affluence

BRAND BASICS ASSESSMENT

(Of your current personal brand)

YES NO

My personal brand is elegant

My personal brand is feminine

My personal brand is positive

I come across as a kind & good person

I come across as an educated & intelligent person

People take me seriously

I lead with good manners & etiquette

People feel good in my presence

I have a professional image at work

People show me & treat me with respect

My personal brand never gets me in trouble

1 5
Copyright © School of Affluence

NOTES

1 6
1. Copyright © School of Affluence

03
MASTERING AN
ELEGANT IMAGE
Don't let your past hinder your future! We have the power to re-brand ourselves at any point
in life. We also have the power to control the first impression that we leave, and the online
presence that we share. You might also be able to influence your reputation to some degree.

w w w . y o u r n a m e . c o m
 Copyright © School of Affluence

YOUR PAST
Decide for yourself what you will disclose from your past. Remember that you have the right to
privacy and you can set boundaries with the information that you share about yourself. Just
because people ask questions, doesn't mean you have to disclose information you don't feel
comfortable with sharing. There is elegance in being mysterious.

What parts of your past do you want to keep private? (Not to share with anyone)

What parts of your past do you feel comfortable with sharing?

Is your past damaging your brand today?

1 8
 Copyright © School of Affluence

Do you have people from your past that are damaging your current personal brand?

Do you have people in your social circle that may be damaging your personal brand?

If you need to re-brand yourself based on a negative past, write down an action plan of the steps
necessary for you to take:

1 9
 Copyright © School of Affluence

FIRST IMPRESSION
Do an audit of your first impression. The first glance that people take; the first 7-30 seconds when
they meet or see you for the first time. Think about what their perception might be of you.
What first impression do you want people to have of you?

What might people think of you within the first 7-30 seconds of meeting you for the first time?

What first impression do you want people to have of you?

How important is it to be likeable for you in that first impression? How important is to be charismatic
or magnetic in that first impression?

2 0
 Copyright © School of Affluence

FIRST IMPRESSION
Ask your friends: what was the first impression you had of me? What were your initial thoughts
about me? How did you perceive me the first time we met? How do you think people are
perceiving me when they don’t know me? Or when they meet me for the first time?

2 1
 Copyright © School of Affluence

FIRST IMPRESSION KEYWORDS:

What do you want people to think of you in the first 7-30 seconds of meeting you? What first
impression do you want to leave? Write down the words that you want to be associated with.

YOU

2 2
 Copyright © School of Affluence

FIRST IMPRESSION WEAKNESSES

What are your current weaknesses in your first impression based on your own analysis and
the information your friends have given you? Is there anything that can be improved?

2 3
 Copyright © School of Affluence

ONLINE PRESENCE CHECK-LIST

Do an audit of your Google results and social media presence. Everything about you
online has to be consistent with your new personal brand.

My overall Google results are clean and represent my personal brand

My Google Image results are clean and represent my personal brand

I've done a Google image reverse search on my images

I have set up a Google Alert on my name

I own the domain names, social media handles etc in my first+last name

I have hidden my social media accounts from my Google results (if necessary)

I have a clean LinkedIn profile that showcases my professional image

Optional: I have an honorable presence on Instagram

Optional: I have an honorable presence on Facebook

Optional: I have an honorable presence on Twitter

Optional: I have an honorable presence on Tiktok

2 4
 Copyright © School of Affluence

YOUR REPUTATION
Ask your friends: what do people say when you're not around? How do people describe
you? How would you like to be spoken about? Think about if there is anything you could do
to influence your reputation to be better aligned with your new personal brand.

2 5
1. Copyright © School of Affluence

ACHIEVING A
04
MAGNETIC PRESENCE
Why do some people have that "wow-factor" while others don't? Is it something a few lucky
ones are just born with...or can anyone achieve this magnetic presence that captivates
people? Absolutely! Anything is possible.

w w w . y o u r n a m e . c o m
 Copyright © School of Affluence

PERSONAL MAGNETISM
We're not born being fun, charismatic and in possession of that "wow-factor". We develop it as
the years go by. It's a skill that can be taught and switched on/off at any time. Your mission is to
discover these qualities within you, so that you can work on developing them further. We ALL
possess the skills necessary for personal magnetism...we just have find and use them!

How much of a presence do you currently have? How much magnetic presence would you aspire to
have?

What is your personal magnetism style? Examples: seductive, flirty, charismatic, charming, powerful,
visionary, authority, a mix of multiple etc.

Do you have good storytelling skills? Do you have interesting stories? Do you have an interesting life
or experiences? Are you fun? Are you entertaining? Write down any magnetic assets that you have:

2 7
 Copyright © School of Affluence

Do you have any role models or people in your life that have that personal magnetism you find
inspiring? What is it about them that makes them so magnetic? Analyse their details.

Write down your affirmations to feel more like a woman with "wow-factor". Example: "I have a
powerful presence" "I'm a woman that turns people's heads" "I charm people with my charisma"

2 8
 Copyright © School of Affluence

PERSONAL BRAND
GOAL SETTING
GOAL ACTION STEPS

1.

2.

3.

GOAL ACTION STEPS

1.

2.

3.

GOAL ACTION STEPS

1.

2.

3.

2 9
 Copyright © School of Affluence

WEEK 2 ACTION PLAN

Write down all the small actions you will take in Week 2 to move closer towards you goal.
Something small is enough, but you need to make sure it's doable for you, and realistic to
accomplish. Everyday I want you to do something, even if it's a small step!

MON PRIORITIES

TUE

WED

TO DO
THU

FRI

SAT

SUN

3 0
 Copyright © School of Affluence

WEEK 2 - TO DO LIST

ACTION STEPS / PRIORITY TASKS

1.

2.

3.

3 1
Copyright © School of Affluence

NOTES

3 2
 Copyright © School of Affluence

MODULE NOTES

01
02
03
04
3 3
 Copyright © School of Affluence

"Nobody is
born Elegant"