Management and organizational behavior

Module 1
Introduction:
Meaning
Objectives
Differences between Administration and Management
Levels of Management
Kinds of Managers
Managerial roles
History of Management
Recent trends in Management

Module 2
Planning:
Importance
Process
Benefits of Planning
Types of Plans
Planning tools and techniques

Organising:
Meaning
Types of Organisation structures
Traditional structures
Directions in organisation structures

Leading:
Meaning
Nature
Traits and Behaviour
Contingency approaches to Leadership
Transformational leadership

Controlling:
Meaning
Importance
Steps in the control process
Types of control
Module 3
Organisational Behaviour:
Introduction
Meaning
History of Organisational Behaviour
Organisational effectiveness
Organisational learning process
Stakeholders
Contemporary challenges for Organisations

Module 4
Behavioural Dynamics:
MARS Model of individual behaviour and performance
Types of Individual behaviour
Personality in Organisation
Values in the work place
Types of values

Perception
Meaning
Model of Perceptual process
Emotions in work place
Types of emotions
Circumplex Model of Emotion
Attitudes and Behaviour
Work-related stress and its management

Motivation
Meaning
Maslow’s Hierarchy of Needs
Four Drive Theory of Motivation
Module 5
Teams:
Advantages of Teams
Model of Team Effectiveness
Stages of Team Development
Power
Meaning
Sources
Contingencies of Power
Consequences of Power

Module 6
Culture:
Meaning
Elements of Organisational Culture
Importance of Organisational Culture
Organisational Change
Meaning
Resistance to change
Approaches to Organisational Culture
Action Research Approach
Appreciative Inquiry Approach
Large Group Intervention Approach
Parallel Learning Structure Approach
and Ethical issues of Organisational Behaviour
ENTREPRENEURSHIP DEVELOPMENT

Module-1
Introduction to Entrepreneur & Entrepreneurship:
Meaning of entrepreneur
Evolution of the concept
Functions of an Entrepreneur
Types of Entrepreneurs
Intrapreneur
an emerging class
Concept of Entrepreneurship
Entrepreneurial Culture
Stages in entrepreneurial process

Creativity and Innovation:

The role of creativity
The innovation Process
Sources of New Ideas
Methods of Generating Ideas
Creative Problem Solving
Entrepreneurial Process

Module-2
Developing Business Model:
Importance of Business Model
Starting a small-scale industry –
Components of an Effective Business Model
Osterwalder Business Model Canvas
Business Planning Process:
Meaning of business plan
Business plan process
Advantages of business planning
Final Project Report with Feasibility Study
preparing a model project report for starting a new venture

Lab Component and assignment: Designing a Business Model Canvas

Module-3
Managing and Growing New Venture:
Preparing for the new venture launch –
early management decisions
Managing early growth of the new venture
new venture expansion strategies and issues

Getting Financing or Funding for the New Venture:

Estimating the financial needs of a new venture and preparation of a financial plan
Sources of Personal Financing
Preparing to Raise Debt or Equity Financing
Business Angels
Venture Capital
Initial Public Offering
Commercial Banks
Other Sources of Debt
Financing
Leasing

Forms of business organization:

Sole Proprietorship
Partnership
Limited
liability partnership - Joint Stock Companies and Cooperatives

Module-4
Entrepreneurship Development and Government:
Role of Central Government and State Government in promoting Entrepreneurship
Introduction to various incentives
subsidies and grants
Export Oriented Units
Fiscal and Tax concessions available
Start Up India scheme
Women Entrepreneurs
Reasons for low women Entrepreneurs
Prospects for Women Entrepreneurs
Strategies to motivate entrepreneurship amongst women

Institutions supporting Entrepreneurs:

A brief overview of financial institutions in India
SIDBI
NABARD
IDBI
SIDCO
Indian Institute of Entrepreneurship
DIC
 Single Window
Latest Industrial Policy of Government of India

Module-5
Process of Company Incorporation:
process of registration of a private limited company
a public limited company, a partnership
Characteristics of a limited liability partnership
Four stages of Start Up

Intellectual property protection and Ethics:

Patents
Copyright
Trademark
Geographical indications
Ethical and social
responsibility and challenges

Module-6
Emerging Trends in Entrepreneurship Development:
Digital Entrepreneurship
Meaning
scope and opportunities
Social Entrepreneur
Meaning of Social Entrepreneur
Motivation for a Social Entrepreneur
Supporting and Evaluating Social Entrepreneurship in India
Rural Entrepreneur
Meaning of Rural Entrepreneur
Potential opportunities for Rural entrepreneurship in India
FINANCIAL ACCOUNTING AND REPORTING

Module-1
Introduction to Accounting:
Meaning and objectives
Need and Types of Accounting
Single Entry System
Double Entry System
Basics of Generally Accepted accounting Principles (GAAP)
IFRS
Indian Accounting Standards
Concepts and Conventions of Accounting (Theory only)

Module-2
Accounting Cycle:
Journal
Ledgers
Trial balance
Accounting equation
Users of Accounting information
subsidiary books including cash book with two and three column cashbook only
(Theory and Problems)

Module-3
Final Accounts of companies:
Preparation of final accounts of companies in vertical form as per Companies Act of 2013
(Problems of Final Accounts with adjustments)
Window dressing
Case Study problem on Final Accounts of Company-
Appropriation accounts. (Theory and Problems)
Module-4
Analysis of Financial Statements:
Meaning and Purpose of Financial Statement Analysis
Trend Analysis
Comparative Analysis
Financial Ratio Analysis
Preparation of Financial Statements using Financial Ratios
Case Study on Financial Ratio Analysis
Preparation of Cash flow Statement (indirect method)
Lab compulsory for Financial Statement Analysis using Excel
(Theory and Problems).

Module-5
Bank Reconciliation statement:
Rules for recording Receipts and Payments in cash book and bank pass book, reasons for
differences in the balances of cash book and bank pass book. Meaning and Preparation of
Bank reconciliation statement with Tally. (Theory and Problems).

Module-6
Depreciation and Emerging Issues in Accounting:
Depreciation:
Meaning
characteristics and causes of depreciation
Types of Depreciation
Tax implication of depreciation (Problems only on straight line and WDV method)

Direct Taxation:
Basic Concepts and definitions
Capital and revenue –
Receipts
Expenditures
Basis of charge and scope of total income
Tax Planning
Tax Evasion and Tax Management (Theory Only)

Emerging Issues in Accounting: Human Resource Accounting

Forensic Accounting
Green Accounting
Sustainability Reporting
(Theory only)
 BUSINESS STATISTICS
Module-1
Introduction to Statistics:
Meaning and Definition
Importance
Types
Measures of Central Tendency –
Arithmetic mean
Geometric mean
Harmonic mean
Median
Quartiles
Deciles
Percentiles
Mode
Measures of Dispersion –
Range
Quartile deviation
Mean deviation
Standard deviation
Variance
Coefficient of Variation (Theory and Problem).

Module-2:
Correlation and Regression:
Correlation –
Significance
Types
and Methods
Scatter diagram
Karl Pearson correlation
Spearman’s Rank correlation
Regression
Significance
Linear Regression Analysis
Types of regression models
Lines of Regression (Theory and Problem)

Module-3:
Probability Distribution:
Concept of probability
Counting rules for determining number of outcomes –
Permutation and Combination
Rules of probability-
Addition and Multiplication
Baye’s Theorem
Concept of Probability Distribution
Theoretical Probability Distributions –
Binomial
Poisson
Normal (Problems only on Binomial, Poisson and Normal) (Theory and Problem)

Module-4:
Time Series Analysis:
Objectives
Variations in Time Series
Measurement of Trend
Graphic Method
Moving Average Method
Semi-Average Method
Least Square Method
Measurement of Seasonal Variations-
Method of Simple Averages
Ratio to Trend Method-Ratio to Moving Average Method
Link Relative Method (Theory and Problem)

Module-5 :
Hypotheses Testing:
Definition
Types
Procedure for testing
Errors in hypotheses testing
Parametric and Non-Parametric Tests
t-test
z-test
f-test
Chi-square test
u-test
K-W Test (problems on all tests)
Analysis of Variance (theory only)
Module-6:

Computer lab for Statistics:

SPSS:
Overview of SPSS
Creating
saving and editing files
Importing files from other formats

Transforming Variables -
Compute
Multiple responses
Organization and Presentation of Information
Measures of Central Tendency and Variability
Frequency Distributions
Charts and Graphs
Hypotheses testing using means and cross-tabulation Paired t
Independent sample t
Chi- square
Correlation
Regression Analysis
Linear
Logistic
Analysis of Variance-
One Way ANOVA
ANOVA in regression
 MARKETING MANAGEMENT

Module-1
Introduction to Marketing:
Importance of marketing
Definitions of market and marketing
Types of Needs
Elements of Marketing Concept
Functions of Marketing
evolution of marketing
Marketing V/s Selling
Customer Value and Satisfaction
4P’s of Marketing
Marketing Environment
Techniques used in environment analysis
Characteristics (Micro and Macro)
Marketing to the 21st century customer

Module-2
Analysing Consumer Behaviour:
Meaning and Characteristic
Importance of consumer behaviour
Factors influencing Consumer Behaviour
Consumer characteristics influencing buying behaviour personal factors and cultural factors
Consumer Buying Decision Process
Buying Roles
Buying Motives
The black box model of consumer behaviour
Psychological factors consumer
Module-3
Product management and Pricing:
Importance and primary objective of product management
product levels
product hierarchy
Classification of products
product mix
product mix strategies
Managing Product Life Cycle
New Product Development
packing as a marketing tool
Role of labeling in packing
Concept of Branding
Brand Equity
branding strategies
selecting logo
brand extension- effects
Introducing to pricing
Significance of pricing
factor influencing pricing (Internal factor and External factor)
Objectives
Pricing Strategies-Value based
Cost based
Market based
Competitor based
Pricing Procedure

Module-4
Distribution and Promotion:
Roles and purpose of Marketing Channels
Factors Affecting Channel Choice
Channel Design
Channel Management Decision
Channel Conflict
Designing a physical Distribution System
Promotions-
Marketing communications-
Integrated Marketing Communications (IMC)-
communication objectives
steps in developing effective communication
Advertising:
Advertising Objectives
Advertising Budget
Advertising Copy
AIDA model
Traditional Vs Modern Media-
Online and Mobile Advertising
social media for Advertising
Push-pull strategies of promotion

Module-5
Market segmentation, Targeting and Brand Positioning:
Concept of Market Segmentation
Benefits
Requisites of Effective Segmentation
Bases for Segmenting Consumer Markets
Market Segmentation Strategies
Types of Segmentation
Targeting -
Bases for identifying target Customer target Marketing strategies
Positioning - Meaning
Tasks involved in Positioning
Monitoring brands performance and positioning
Product Differentiation Strategies

Module-6
Emerging Trends in Marketing:
Marketing Planning
Concepts of B2B marketing
Service Marketing
Digital and social media Marketing
Green Marketing
Event Marketing
Marketing Audit
Sponsorship
Cause Related Marketing
Marketing for Non-Profit Organizations
Relationship marketing
Marketing Strategies for Leaders
Challengers
Followers and Startups
Social Responsibility of marketing
Neuro Marketing
Sensory Marketing
societal marketing concept
Premiumization
 MANAGERIAL COMMUNICATION

Module-1
Introduction:
Meaning & Definition
Role
Classification
Purpose of communication
Communication Process
Characteristics of successful communication
Importance of communication in management
Communication structure in organization
Communication in conflict resolution
Communication in crisis
Communication and negotiation
Communication in a cross-cultural setting
Barriers to communication.

Module-2
Oral Communication:
Meaning
Principles of successful oral communication
Barriers to oral communication
Conversation control
Reflection and Empathy:
two sides of effective oral communication
Modes of Oral Communication
Effectiveness of oral communication
Listening as a Communication Skill:
Approaches to listening
how to be a better listener
Process of listening
Nonverbal communication:
Meaning
Classification

Module-3
Written Communication:
Purpose of writing
Clarity in writing
Principles of effective writing

Approaching the writing process systematically:

The 3X3 writing process for business communication Pre writing
Writing
Revising
Audience analysis
Writing Positive
Neutral
Persuasive and Bad-news Messages

Types of Written Communication In Business:

Business Letters:
Introduction To Business Letters
Types of Business Letters
Writing Routine And Persuasive Letters
Positive And Negative Messages Writing
Employee Reviews
Recommendation Letters
Thank You Letters

Module-4
Business Reports:
Purpose
Kinds and Objectives of reports
Organization & Preparing reports
short and long reports Writing Proposals:
Structure & preparation
Writing memos
Media Management:
The press release
Press conference
Media interviews

Group Communication:
Meetings
Planning meetings
Objectives
Participants
Timing
venue of meetings

Meeting Documentation:
Notice
Agenda and Resolution & Minutes

Module-5
Case method of learning:
Understanding the case method of learning
different types of cases
overcoming the difficulties of the case method
reading a case properly
case analysis approaches
analyzing the case
dos and don‘ts for case preparation

Employment Communication:
Introduction
Writing CVs
Group discussions
Interview skills

Impact of Technological Advancement on Business Communication

Technology-enabled

Communication-Communication networks
Intranet
Internet
E-Mails
F-SMS
G-Teleconferencing
H- Videoconferencing

Module-6
Presentation and Negotiation skills:
Presentation:
What is a presentation
Elements of presentation
Designing & Delivering Business Presentations
Advanced Visual Support for managers

Negotiation skills:
What is negotiation
Nature and need for negotiation
Factors affecting negotiation
Stages of negotiation process
Negotiation strategies

Etiquette Advantage in Managerial Communication:

Meaning
types and advantages of Etiquette