Subject code:20HM8T04
Year & Sem: IV B. Tech I Semester
Subject : Marketing Management
Assignment Questions
Unit 1 Introduction to Marketing
(CO1)
Bloom’s Taxonomy
Question CO Attained
Set
Set-I
What is Marketing? Explain the Nature of
K1
Marketing.
What is the difference between Market and K2
Marketing? and Illustrate the Marketing Concepts.
Briefly Explain Marketing Approaches. K3
Set-II
Define Marketing. Explain the Scope of Marketing K2
What are Components of Marketing Environment? K1
CO1
Explain the 7 Ps of Marketing Mix. K1
Set-III
Define Marketing. Explain the Importance and K2
Problems of Marketing.
Explain the following K2
a) Institutional Approach
b) Commodity Approach
c) Management Approach
d) Functional Approach
Illustrate the functions of Marketing. K1
Unit 2 Consumer Behavior and CRM
(CO2)
Bloom’s Taxonomy
Question CO Attained
Set
Set-I
What is Consumer Behavior? Discuss the key
K1
features of Consumer Behavior?
Explain the stages of the buying decision process. K2
Define Market Segmentation and its significance
K1
in marketing.
Set-II
What is meant by Consumer Behavior? Explain
K2
the factors influencing the consumer behavior.
Explain the Economic Theories of buying behavior. K2
CO2
Explain the product positioning strategies. K2
Set-III
What is meant by Consumer Behavior? What are K2
the influencing factors of the consumer behavior.
Explain the Following K2
a) Marshillion Model
b) Psychological Model
c) Psycho Analytic Model
d) Socio – Cultural Model
Illustrate the concept of Target Marketing. K2
Unit 3 Product Decision
(CO3)
Question Bloom’s Taxonomy Set CO Attained
Set-I
What is meant by Product? What are the levels of
K1
Product?
Discuss the Steps in New Product Development. K2
What is meant by Branding? Explain the
K1
Importance of Branding.
Set-II
Explain the stages in Product Life Cycle. K2 CO3
Discuss the Steps in New Product Development. K2
Discuss the importance of Packaging. K2
Set-III
Explain the stages in Product Life Cycle K2
What is meant by Product? What are the levels of K2
Product?
What is the importance of Labelling? K1
Unit 4 Pricing and Distribution Channels
(CO4)
Bloom’s Taxonomy
Question CO Attained
Set
Set-I
What is Meant by Pricing? What is the Importance
K1
of Pricing?
Explain any six pricing strategies. K2
Explain the nature of Distribution Channels. K1
Set-II
Explain any six pricing strategies.
K2
CO4
Discuss the types of Distribution Channels K2
What is meant by direct marketing? Explain the
K2
need and importance of direct marketing.
Set-III
What is the process to select marketing channels? K2
Explain any six pricing strategies. K2
K2
Discuss the types of Distribution Channels
Unit 5 Promotion
(CO5)
Bloom’s Taxonomy
Question CO Attained
Set
Set-I
What is meant by Promotion? Discuss the need
K2
and importance of Promotion.
What are the promotional methods of Personal K1
Selling?
What is meant by Advertising? Discuss the
K2
objectives of Advertising.
Set-II
Explain the following
a) Message Content K2
b) Media Selection CO5
Explain the following
a) Advertisement Agency K1
b) Advertisement Budgets
What are the methods to measure advertisement
K2
effectiveness?
Set-III
What is meant by Promotion? Discuss the need K2
and importance of Promotion.
What is meant by Advertising? Discuss the K2
objectives of Advertising.
Explain the following K2
a) Advertisement Agency
b) Advertisement Budgets
