Sports Sociology Papers

“Sports Media Industry”

Supporting Lecturer:

Prof. Dr. Syahrastani, M.Kes., AIFO

Berto Apriyano, S.Pd, M.Pd

By Group 4 :

1. Gracia (22086209)
2. M Yusuf Febriano Oktavides (23086357)
3. Nadila ulayana (21086251)
4. Rahayu Melani (23086238)

PHYSICAL EDUCATION HEALTH AND REACTIONS DEPARTEMEN

SPORTS EDUCATION
FACULTY OF SPORTS SCIENCE
PADANG STATE UNIVERSITY

2024
 FOREWORD

We offer our praise and gratitude to the presence of God Almighty for His mercy and grace so
that we can complete the writing of this paper entitled “Sports and Mass Media.” This paper
was prepared with the aim of providing an overview of the relationship between the world of
sports and the mass media, as well as how the mass media influences the development of sports
in Indonesia.

The preparation of this paper was inseparable from the assistance of various parties who have
provided contributions and support, both in material and moral form. We would like to thank
the supervisors who have provided direction and guidance during the process of writing this
paper. Not to forget, we also thank friends and all parties who have provided suggestions and
constructive criticism.

We realize that this paper is still far from perfect. Therefore, we really hope for constructive
criticism and suggestions for improving this paper in the future. Hopefully this paper can
provide benefits for writers and readers in understanding the role of mass media in the
development of sports.

Padang, 10 Mei 2024

Penulis,

Group 4

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 LIST OF CONTENTS

FOREWORD.............................................................................................................................i
LIST OF CONTE .................................................................................................................... ii
CHAPTER 1 INTRODUCTION ............................................................................................ 1
A. BACKGROUND .................................................................................................................. 1
B. FORMULATION OF THE PROBLEM ................................................................................ 1
C. OBJECTIVE..........................................................................................................................2
CHAPTER II DISCUSSION ................................................................................................... 3
A. SPORTS AND MASS MEDIA ............................................................................................. 3
B. DIFFERENCES IN MASS MEDIA ...................................................................................... 3
C. SPORTS WRITER ................................................................................................................ 4
D. SPORTS ANNOUNCER ...................................................................................................... 5
E. FORMER ATHLETE BECOME ANNOUNCER ................................................................. 6
F. THE ENTRY OF TV IN SPORTS .......................................................................................... 6
G. SPORTS ON TV ................................................................................................................... 7
H. THE POWER OF ELECTRONIC MEDIA IS CLEARLY VISIBLE .................................... 7
CHAPTER III CLOSING ....................................................................................................... 8
A. CONCLUSION ..................................................................................................................... 8
BIBLIOGRAPHY ................................................................................................................... 9

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 CHAPTER 1
INTRODUCTION

A. BACKGROUND

1. Commercial Interests: Mass media and sports have commercial interests that support each
other. The viewing of sporting events attracts large audiences, which in turn attracts
advertisers. Revenue from advertising helps mass media finance broadcast rights and the
production of high-quality sports content. In turn, covering media helps promote sporting
events, athletes and clubs, increasing the fan base and revenue from tickets and
merchandise.

2. Content and Entertainment: Sports provide interesting and varied content for mass media.
Apart from live coverage of matches, the media also produces analysis programs,
documentaries, interviews with athletes, and other sporting events that enrich the
entertainment program.

3. Social and Cultural Influence: Sports and mass media play an important role in shaping
public opinion and popular culture. Media coverage of athletes’ achievements and
inspirational stories can motivate people and promote healthy lifestyles. On the other hand,
scandals or controversies covered by the media can affect the reputation of sports and those
involved.

Overall, the symbiotic relationship between sport and mass media has created a complex and
dynamic ecosystem, where both mutually strengthen and provide benefits.
Entertainment: Sports provide interesting and varied content for mass media. Apart from live
coverage of matches, the media also produces analysis programs, documentaries, interviews
with athletes, and other sporting events that enrich the entertainment program.

B. FORMULATION OF THE PROBLEM

1. What is sport and mass media ?
2. What are the differences with mass media?
3. What is a sports writer ?
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4. What is a sports broadcaster ?
5. What is it like for a former athlete to become a broadcaster ?
6. What is the inclusion of tv in sports ?
7. What are the sports on tv ?

C. TUJUAN MASALAH
1. To find out about sports and mass media
2. To find out the difference with mass media
3. To find out what sports writers are
4. To find out what sports broadcasters are
5. To find out about former athletes becoming broadcasters
6. To find out what the inclusion of TV in sports is
7. To find out what sports are on tv

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 CHAPTER II
DISCUSSION

A. SPORTS AND MASS MEDIA

1. Symbolic relationship between mass media and sport viz

Mutually beneficial and secondly not social. During the breaks Broadcast time for sports
reviews and news coverage Sports in daily newspapers.

2. TV’s association with sports is stronger than with mail News.

TV needs sports and vice versa, both Serves as a powerful socializer for habits Consumptive
Passive ConsumptivePassive

3.Sports represent a desired program for

Corporate sponsorship because it does not conflict with politics or Religion. Sports talk reflects
Social awareness, as a communication tool in the world of commerce

4. the exploitation of sports stars is a means to

Help fans introduce their business products

B. DIFFERENCES IN MASS MEDIA

David Voight (1977) distinguishes 4 types of experience

Sports spectators:

1. The match is on the field and enjoyed by the spectators present

2. Matches as published in newspapers and journals Sport
3. Matches presented via radio
4. MatchWhich Broadcast By
5. Match Which Broadcast By Television

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*The increasing popularity of TV has not been followed by an increase The page that includes
sports in a daily newspaper

*The increase in sports news pages is not behind the growth Television. Television has
reinforced and confirmed it is not replace print media.

C. SPORTS WRITER

• At first the sports reports were sensational, but soon

Got attention and became an integral part of the newspaper. Portion special sports pages
increased in 1990, namely 9% of the total The size of the newspaper.

• The era before WWII is called the golden age of writers

Sports – like Grantland Rice, Damon Runyon etc., besides as Creative and skilled writers, they
live in a fantasy world Romantic.

• The fantastical approach to sportswriting eroded in the 1950s

Facing competition from TV. Realism is increasingly evident in the writing And sports reports.
There were major changes during the 1960s

1. During this time, sportswriters tended to assume that

Athlete issues are actually not important in the picture of life Bigger.

• conflict develops between players and managers, players Starting to realize the importance
of Sports Writers
• Sport becomes an outlet, entertainment, boredom of life Daily
• 1975 is similar to 1925 as the writer’s “heyday”. Sports, but more towards professional teams
Between 1926-1974 it is not similar
• Conflicts about what should be reported in newspapers remain Like wise, the author of the
hour assesses athletes, coaches, managers, officials, and Para From Come back Room Closed
Para From Come Room Closed

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• “Housemaid”, a term for writers who always work Supports management.coaches and regular
club owners Manipulating the author as a member of the club, in addition to the approach
Economically because the writer’s salary is low
• The writer’s job becomes more difficult with more television Glamorous and star athlete who
refuses interviews

D. SPORTS ANNOUNCER

Has 3 regional boards to please listeners:

1. Owner of special rights regarding sports
2. Sponsors who buy time for advertising broadcasts, and
3. Owner of a radio or TV station In reality announcer

Sport always face Conflict In reality Announcer Sport Always face Conflict In meeting the
expectations of the different boards. Broadcasters who offer souvenirs, books, advertisements,
tickets because Work by rights owners specifically regarding sports So called SHILLING.
Apart from the commercial orientation, there is also a role Publishers are very different from
journalism which is charged to Reporter objectively

• Example: Broadcaster Red Barber is an interesting case,

After the 35th day of his career he served in the 1966 season At Yankee Stadium. He said it
was a real number of viewers The very few that become the story, not the match. Four days
later he was shot dead.

• Example Other About Role Announcer Who doesn’t Certain Shown Another example About
Role Announcer Which No Definitely shown

In a controversy between New York Yankee owner George Steinbrenner and Tony Kubek, NBC
anchor. Kubek Commented on Steinbrenner’s treatment of The Yankees, and Steinbrenner
counterattacked with Note: “How is this, with his mouth biting Yang’s hand Receive food?”
This reference opens up the longing of type Presenter “housemaid

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E. FORMER ATHLETE BECOME ANNOUNCER

• Many people assume that former athletes have it A special advantage as a broadcaster, in a
sense That “has received” or “has Feel in the field” and be able to “tell it like it is”.
•In Broadcast Match
•In Broadcast Match
Ex- Players often report insights or information In aspects of the match that were not played
• Journalists may consider journalists The former athlete is an amateur who meets the standards
Professional broadcaster

F. THE ENTRY OF TV IN SPORTS

TV support for sports is so important that the rules, formats and Scheduling is formed and
adjusted to meet TV’s wishes Commercially The close connection between sports and TV is
explained in 4 statements:
1. In many sports, payment for TV rights represents a portion Important income
2. Income Broadcast So Source Income Stable Which No Influence
3. Income Broadcast So Source Income Which Stable Which No Influence

By changes in fans and audience numbers.

1. Mrpk TV is a source of income for many organizations Has the potential to increase
2. Decision makers in sports know that it is easier to change The true nature of sports to
attract the interest of tv networks compared to Filled the audience who watched directly
on the field

Since entering financial agreements with TV, team owners, leagues and coaches Have lost
autonomy and control over the dynamics of the sport

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G. SPORTS ON TV

Viewers who come directly to the field have experience Matches are superior to TV viewing.
His perception Purely detached and influencing the announcer’s sweet words Relatively far
seats in the stadium, mixed with activity Fans who are close to each other can create an
inaccurate perception Compared to TV viewers Viewers Television Showed Match Which
Arranged Producer, Director, Staff Technical And Team Announcer In Choose Close To the top,
Coverage Viewers Television Showed Pd Match Which Arranged producer, Director, Staff
Technical And Team Announcer In Select close To the top, Coverage Remote, playback. Sports
broadcasters are responsible for sweetening things up Match, so that it is understood by the
action-hungry audience The TV’s ability to demonstrate a sports experience is apparent
With some stadiums installing large TVs on site Strategy for retransmitting selected
movements or motions Slowed down

H.The power of electronic media is clearly visible

There are many viewers Bringing radio, and even TV to the stadium for Provide a variety of
visual impressions. Spectators in the stadium cannot be seen Compete with the sensory stimuli
experienced by TV viewers Expanding multiple camera angles, special effects and announcers.
24 HOUR TV NETWORK 1979 Sports and Entertainment Network (ESPN) Offers sports
programming on TV on a 24-hour basis ESPN has a contract with the College Athletic
Association National to distribute approximately 350 games Varsity sports within a year

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 CHAPTER III
CLOSING

A. CONCLUSION

Mass media has a very important role in the development of sports. With the media, information
about various sports can be spread widely and quickly accessed by the public. This increases
public interest and participation in various sporting activities, both as spectators and as
participants.

The mass media also plays a role in creating new idols in the world of sports, who can be an
inspiration for the younger generation. In addition, the mass media helps promote sports
programs, which are often supported by sponsorship and advertising, thereby providing large
financial benefits for organizers and athletes.

However, there is also a negative side to the involvement of mass media in the world of sports.
Sometimes, news that is too intensive and irresponsible can disturb athletes’ concentration and
privacy. In addition, dependence on mass media can cause changes in schedules and regulations
in sports competitions to meet the needs of live broadcasts.

Overall, despite some negative impacts, the contribution of mass media in advancing sports
cannot be denied. Therefore, good cooperation is needed between sports organizers and the
mass media to ensure that the information conveyed is useful and does not harm any party.
Thus, it can be concluded that mass media has a dual role as a disseminator of information and
as an influence in the development of the world of sports, both from a positive and negative
perspective.

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 BIBLIOGRAPHY

Teguh, S. (2013). The Role of Mass Media in Sports. Spirit Science Journal, 13(1), 16-26.
Communication Expert.com. (2021). The Role of the Media in Sports. Accessed May 14, 2024,