Summer Internship to be done during summer vacation at end of first year for 6 weeks, carrying 4

credits and 2 credits for Project Viva which will be conducted after successful completion of the
project as per GIM regulations. Credits will be shown in III Semester only.

SEMESTER – III

Theory/
Level of Practic
Project
S.№ Code the Title of course al/Viv Internal External
Report Credi TotalM
Course a Voce Assessme Assessment
ts arks
nt Marks Marks
Strategic
1 MKTG7001 Integrated Management 2 2 60 40 100
(Open Elective)
2 Open Open elective 2 2 60 40 100
3 Elective Elective – 1 3 3 60 40 100
4 Elective Elective – 2 3 3 60 40 100
5 Elective Elective – 3 3 3 60 40 100
6 Elective Elective – 4 3 3 60 40 100
7 Elective Elective – 5 3 3 60 40 100
8 Elective Elective – 6 3 3 60 40 100
6
Summer Internship
9 INTN7777 Skill Based
& Viva-Voce
4+2 100 100
TOTAL CREDITS (excluding
28 580 320 900
PCDs)
1 skill BEC 2 1 50 50
2
Personal Financial
2 FINA3001 Skill Set 1 50 50
Planning
Online
TOTAL CREDITS (including
4 30 680 320 1000
PCDs)

Open Elective :

Open Elective: For the Open elective course, the student should select the courses from the list of
open electives offered by University. Student may also choose a course from BSE and NSE
Certification courses or UGC Swayam/Moocs/Coursera courses (minimum 4 weeks duration).
However the students has to produce pass/course completion certificate for Viva voce for awarding
marks.
 FINANCE
L T P S J C
FINA7001 Financial Markets and Services
3 0 0 0 0 3

Pre-requisite Financial Management

Co-requisite https://in.coursera.org/learn/financial-markets-global/home/week/1

Preferable exposure

Course Description:
To provide the student an overview of financial markets and services in India and to familiarize
them with important fee and fund based financial services in India. To make learner understand
modern financial markets. Central themes are the structure of financial markets, their pricing
function, the interaction between financial markets and macro-economic conditions, and the
process of innovation and regulation in these market. To familiarize student for the study in
market efficiency and the interaction between government policies and financial market. The
course will consider the stress on financial instruments, markets in which they are traded, and
attendant structures.

Course Educational Objectives:

• Understand what a financial system is and does, and the distinct functions of each
component
• Understand some important financial instruments and the economic principles
underlying their use
• Able to understand credit rating mechanism and working of mutual funds.

UNIT 1 Structure of Financial System 10 hours

role of Financial System in Economic Development – Financial Markets and Financial
Instruments – Money Markets - Bond Markets - Mortgage Markets - Stock Markets - Foreign
Exchange Markets - Derivative Securities Markets – Role of SEBI – Secondary Market Operations
 – Regulation – Functions of Stock Exchanges – Listing – Formalities – Financial Services Sector
Problems and Reforms.
UNIT 2 Financial Services 10 hours
Concept, Nature and Scope of Financial Services – Regulatory Frame Work of Financial Services
– Growth of Financial Services in India – Merchant Banking – Meaning-Types – Responsibilities
of Merchant Bankers – Role of Merchant Bankers in Issue Management – Regulation of
Merchant Banking in India. Wealth Management System
UNIT 3 Venture Capital 15 hours
Growth of Venture Capital in India – Financing Pattern under Venture Capital – Legal Aspects
and Guidelines for Venture Capital, Leasing – types of Leases – Evaluation of Leasing Option Vs.
Borrowing. Hire Purchase Vs. Leasing (NP in Leasing

UNIT 4 Credit Rating 5 hours

Meaning, Functions – Debt Rating System of CRISIL, ICRA and CARE. Factoring, Forfeiting and Bill
Discounting – Types of Factoring Arrangements – Factoring in the Indian Context; (NP in
Factoring)

UNIT 5 Mutual Funds 5 hours

Concept and Objectives, Functions and Portfolio Classification, Organization and Management,
Guidelines for Mutual Funds, Working of Public and Private Mutual Funds in India. Debt
Securitization – Concept and Application – De-mat Services-need and Operations-role of NSDL
and CSDL. NAV calculation – Sharpe, Jensen, Treynor models

Text Books:
• Bhole&Mahakud, Financial Institutions and Market, TMH, New Delhi
• V.A.Avadhani, Marketing of Financial Services, Himalayas Publishers, Mumbai
References:

• DK Murthy, and Venugopal, Indian Financial System, IK Int Pub House

• Anthony Saunders and MM Cornett, Fin Markets &Institutions,TMH, New Delhi

 • PUNIThavathy Pandian, Financial Markets and Services, Vikas, New Delhi

• Vasanth Desai, Financial Markets & Financial Services, Himalaya, Mumbai

• eir Khan – Financial Institutions and Markets, Oxford Press.

• Madura, Financial Markets & Institutions, Cengage, New Delhi

Course Outcomes:

• Analyse & Apply knowledge of Financial Systems and markets

• Analyse and Apply Various Financial and various Merchant Banking Services and their
Growth.

• Analyse Leasing types and Evaluate leasing vs. buying

• Analyse Credit Rating systems and evaluate Factoring services

• Understand and Mutual funds and types and evaluate NAV calculations models.

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 1 1 0 1 0 1 0
CO2 0 1 0 1 0 1 0
CO3 0 3 0 1 0 1 0
CO4 1 3 0 1 0 1 0
CO5 1 2 0 1 0 1 0
Note: 1 - Low Correlation 2 - Medium Correlation 3 - High Correlation
APPROVED IN:
BOS : 19th,May,2022 ACADEMIC COUNCIL

SDG No. & Statement 8&9

SDG:8- Decent Work and Economic Growth

SDG:9- Industry, Innovation and Infrastructure

SDG Justification:
Knowledge on financial markets and services related to 8 & 9 SDGs, as subject deal with factors
contributing to economic growth, industrial investments, Innovations and infrastructure
development.

**********
 Security Analysis and Portfolio L T P S J C
FINA7011
Management 3 0 0 0 0 3

Pre-requisite Financial Accounting and Financial Management

Co-requisite CC1: Portfolio and Risk Management-University of Geneva

CC2: Investment and Portfolio Management- Rice University

Preferable
exposure

Course Description:
Since the financial deregulations in 1991, the Indian economy has grown significantly, and
businesses have learned and trapped other sources of capital than just bank loans. These days,
organizations have a separate wing that deals with treasuries and money to help hedge their risk
exposure, be it from foreign exchange or interest rate fluctuations. Understanding the essential
tools required to perform valuations of stocks, and assessing risk using fundamental and
technical analysis, can assist one in managing a firm’s financials more efficiently.

Course Educational Objectives:

• To understand the basic concepts of Security Analysis, by calculating returns and risk
• To understand the basic concepts of Fundamental Analysis and Technical Analysis
• To understand the basic concepts of Portfolio Analysis and the concepts of Mutual Fund
Portfolio management

UNIT 1 Introduction to security Analysis and Portfolio Management 8 hours

Features of Investment – Investment vs. Speculation vs. Gambling – Risk definition and
measurement; Stock Return and Valuation. Bonds – Valuation, Risks associated with bond
investments, calculation of YTM. (NP) (CO1, CO2, L2, L3)

UNIT 2 Fundamental Analysis 8 hours

 Introduction to Economic analysis, components of Economic Analysis, Introduction to Industry
analysis, components of Industry analysis, Introduction of Company analysis and components of
company analysis. (CO2, CO3, CO4, L2, L3, L4)

UNIT 3 Technical Analysis 8 hours

Dow Theory, Support and Resistance Levels, Graphs and Charts; Technical Analysis vs.
Fundamental Analysis; Indicators and Oscillators; Efficient Market Theory. CO2, CO3, CO4, CO5,
L3, L4, L5)

UNIT 4 Portfolio Construction and selection: 8 hours

Markowitz model and efficient frontier, Sharpe Index model, Construction of Optimal portfolio,
Capital asset pricing theory and arbitrage pricing theory. (NP) (CO1, CO3, L2, L4)

UNIT 5 Performance Evaluation of Portfolios: 8 hours

Need for Evaluation – Evaluation using Sharpe, Treynor and Jensen Index. (NP). (CO1, CO4, L2,
L4)

Text Books:
• Security Analysis and Portfolio Management – Punithavathy Pandian, Vikas Publishing
House, 201

References:

• Ranganatham, M., and Madhumathi, R., “Investment Analysis & Portfolio Management”,
Pearson, New Delhi, 2012

• Fisher & Jordon, “Security Analysis and Portfolio Management”, Tata Mc-Graw Hill, New
Delhi, 2008

• Edwin J Elton, Martin J Gruber, Stephen J Brown & William N Goetzmann, “Modern Portfolio
Theory and Investment Analysis”, Wiley, New Delhi, 2014
 • V.K Bhalla, “Investment Management”, S.Chand& Company Pvt,Ltd.,New Delhi, 2014

Course Outcomes:

• Understanding of terminologies and concepts of Security Analysis and Portfolio

Management

• Apply Fundamental analysis to estimate/calculate the company reports

• Analyse information using Technical analysis and Fundamental Analysis

• Make use of models and theories used for the Portfolio construction and selection

• Evaluate the performance of Portfolios

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 2 0 0 0 0 1 0
CO2 2 2 0 1 0 1 0
CO3 2 3 0 1 1 1 1
CO4 3 3 0 1 0 1 1
CO5 3 0 3 2 0 2 2
Note: 1 – Low Correlation 2 – Medium Correlation 3 – High Correlation
APPROVED IN:
BOS : April 2022 ACADEMIC COUNCIL
SDG No. & Statement 4&8
GOAL 4: Quality Education
GOAL 8: Decent Work and Economic
Growth

SDG Justification:
Ensure inclusive and equitable quality education and promote lifelong learning opportunities for
all Promote sustained, inclusive and sustainable economic growth, full and productive
employment and decent work for all

*******
 L T P S J C
FINA7021 Retail Bank Management
0 3 0 0 0 3

Pre-requisite Financial Management

Co-requisite Banking and Financial Institutions (Illinois university)

Preferable exposure NA

Course Description:
Over the last three decades there has been a remarkable increase in the size, spread and scope
of banking activities in India. The emergence of new private banks with enhanced technology has
broadened the scope and range of banking services offered to consumers. This has led to intense
competition among banks and financial institutions. The developments aiming at strengthening
the system, in the retail banking sector in the last two decades are important factors for banking.
A peek into the basic tools of banking, along with the regulations governing the sector is
beneficial to those interested in taking banking as a profession.

Course Educational Objectives:

• To understand the basic functions and services associated with banking
• To recognize various aspects and needs of customers and banking
• To be able to analyze and understand the need for the various regulations associated
with banking

UNIT 1 Introduction to Retail Banking 8 hours

Definition and scope - customers, products, services; New Products & Services - Financial
Planning and Advisory Services, Bank assurance, Mutual Funds, Portfolio Management Services.
 UNIT 2 Branchless Banking 8 hours

Management of alternate delivery channels - Automated Teller Machine (ATM), Phone Banking,
Mobile Banking, Card technologies, Internet Banking.

UNIT 3 Ancillary Services 8 hours

Interbank Transfer - Electronic Clearing Services (ECS), Electronic Funds Transfer - NEFT, RTGS,
SWIFT, Electronic cheques; Safe Deposit Lockers; FOREX service; DEMAT and Custodial service.

UNIT 4 Retail Lending 8 hours

Cash Credit, retail loans - vehicle, personal, home, education; Creation of Security -
hypothecation, mortgage, pledge, lien; Banker's Rights; management of non-performing assets
(NPA)-capital adequacy - SLR -CRR.

UNIT 5 Responsibility of Banks 8 hours

Know Your Customer (KYC), Prevention of Money Laundering, Banking Ombudsman, Banking
Codes & Standards Board of India (BCSBI), introduction to Basel Norms.

Text Books:
• Padmalatha Suresh & Justin Paul, Management of Banking and Financial Services, 5th
impression, Dorling Kindersley (India) Pvt. Ltd., licensees of Pearson, New Delhi, 2014

References:

• Ravi Subramanian, "The Incredible Banker", Rupa, New Delhi, 2013

 • Rajesh, R., & Sivagnanasithi T., "Banking Theory Law & Practice", Tata McGraw Hill, New
Delhi, 2013

• Dr S Gurusamy, "Banking Theory Law & Practice", Tata McGraw Hill, New Delhi, 2013

Course Outcomes:

• Would be able to deal with banking transactions, personal or professional with a better
understanding

• Would be able to tackle investment decisions with respect to Portfolio Management

• Would develop a clarity of RBI regulations will make them handle various financial services
with diligence, ensuring they are on the right side of law

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 3 3 0 0 0 0 0
CO2 3 2 0 0 0 0 0
CO3 3 0 0 0 0 0 0
CO4 3 0 0 0 0 0 0
CO5 3 2 0 0 0 0 0
Note: 1 - Low Correlation 2 - Medium Correlation 3 - High Correlation
APPROVED IN:
BOS : ACADEMIC COUNCIL
SDG No. & Statement 4&8
Goal 4: Quality Education
Goal 8: Decent Work and Economic Growth

SDG Justification:
This course enhances the quality of education and promotes lifelong learning opportunities as
the students pass through the different phases in their careers and personal life.
This course enables students to benefit from employment and enterprising opportunities,
contributing to the nation's economic development.

**********
 L T P S J C
FINA7031 INSURANCE MANAGEMENT
3 0 0 0 0 3

Pre-requisite FINA2001/FINA2021 Financial Management

Co-requisite CC1 Risk Management in Personal Finance-SoFi- Coursera Certificate.

CC2 Digital Competition in Financial Services-Copenhagen Business
School

Preferable exposure NA

Course Description:
This course introduces students to the concepts of risk & risk management and the fundamental
principles of insurance. Course content also encompasses Life, Fire, Marine, Motor Insurance,
Agriculture in India, and Insurance Company operations. The course also helps students to
understand insurance intermediaries and the functions of insurers.

Course Educational Objectives:

• To demonstrate an understanding of
• Basic concepts in Risk Management
• Characteristics of insurance contracts
• Analysing and comparing the various insurance alternatives in Life Insurance Policies.
• The various risk management applications to support individuals and businesses
through general insurance policies.
• The operations of an insurance company

UNIT 1 Risk Vs. Uncertainty-Kinds and Classification of Risk 8 hours

Risk Vs. Uncertainty-Kinds and Classification of Risk – Methods of Handling Risk – Meaning of
Risk Management – Steps in the Risk Management Process – The changing scope of Risk
Management.

UNIT 2 Introduction to Insurance 8 hours

 Basic Characteristics of Insurance – Fundamental Legal Principles of Insurance – Requirements
of Insurance Contract – Benefits of Insurance to Society.
UNIT 3 Life Insurance 8 hours
Principles of Life Insurance – Types of Life Insurance – Variation of Life Insurance

UNIT 4 General Insurance 8 hours

-Principles of General Insurance – Fire, Marine, Motor, Engineering, Miscellaneous, Liability, and
Agricultural Insurance.

UNIT 5 Insurance Company Operations 8 hours

Rate Making – Underwriting- production – Claim Settlement.

Text Books:
• George E. Rejda (2018), Principles of Risk Management and Insurance Tenth Edition, New
Delhi: Pearson Education.
• M. N. Mishra (2002), Insurance Principles and Practice, New Delhi: S. Chand& Co

References:

• Dr. P. Gupta(2018), Insurance and Risk Management, New Delhi: Himalaya Publications

• Principles of Insurance, Mumbai: Insurance Institute of India.

• The practice of Life Insurance, Mumbai: Insurance Institute of India

• The practice of General Insurance Mumbai: Insurance Institute of India

Course Outcomes:

• Students will enhance their knowledge of insurance and banking operations in India.

• Students will develop basic ideas on thrust areas in insurance and banking.
 • Students will enhance their knowledge of general insurance and its principles.

• Students will enhance their skills in insurance management and operations.

• Students will enhance their knowledge of the functioning of the insurance market.

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 2 2 2 2 2 1 0
CO2 3 2 3 3 3 1 0
CO3 3 2 3 3 3 1 1
CO4 3 3 3 3 3 1 1
CO5 3 3 3 3 3 1 1
Note: 1 – Low Correlation 2 – Medium Correlation 3 – High Correlation
APPROVED IN:
BOS : 1st February,2022 ACADEMIC COUNCIL 1st April,2022
SDG No. & Statement 4&8
4: Quality Education.,
8: Decent Growth & Economic Growth.

SDG Justification:
Promote sustained, inclusive and sustainable economic growth, full and productive employment
and decent work for all

********
 MARKETING

L T P S J C
MKTG7011 Consumer Behaviour
3 0 0 0 0 3

Pre-requisite Fundamental concepts of Marketing Management

Co-requisite Coursera Course- Market Research and Consumer Behaviour- IE

Business School

Preferable exposure

Course Description:
Consumer behaviour is based on a model of human cognition rooted in sequential mental
processing steps (e.g., awareness, interpretation, attitude, etc.) that intervene between the
marketing mix (input) and purchase behavior (output). It is dynamic and changes are based on
certain attitudes and circumstantial factors. Understanding consumer behavior through major
issues like attitudes, impulsive vs. deliberative purchase, brand loyalty, experiential marketing,
self-identity, and product satisfaction, give the necessary tools to managers to strategize their
product design and marketing methods.

Course Educational Objectives:

• To identify Key Determinants of Consumer Behaviour in an informed and systematic
way.
• To Describe environmental dimensions that influence consumer decisions making.
• 3.To examine how motivation, perception and personality dimensions influence
consumer behavior and the role of Learning on consumer buying behaviour.
• To appraise the students’ perspective on attitude formation and socio-cultural
environment.
• To assess how consumer decision-making is done.
 UNIT 1 Introduction to Consumer Behaviour 9 hours
Key Determinants of Consumer Behaviour and Marketing Strategy;
Providing Customer Value Satisfaction and Retention; Market segmentation: - Bases of
Segmentation; How market segmentation operates; Criteria for effective targeting of market
segments, Positioning and Repositioning, Unique Marketing Challenges in the Indian Context
UNIT 2 Consumer Motivation, Perception, and Personality 9 hours
Motivation Theory and Dynamics of Motivation, Consumer Perception- Elements of Perception,
Perceptual Selection, Organisation, and Interpretation. Personality – Nature, and theories of
Personality- and consumer behavior.
UNIT 3 Learning 9 hours
Elements of Consumer Learning, Behavioral learning theories -Classical Conditioning,
Instrumental Conditioning; Cognitive Learning-Learning Theory and Involvement Theory.
Outcomes and Measures of Consumer Learning.
UNIT 4 Attitude Formation and Social and Cultural Environment 9 hours
Attitude formation and Attitude Change, Attitude Models- Tri Component Model, Multi-
attribute Models. Changing the motivational functions of attitude, Influence of family, social
class and family lifecycle, Influence of culture, Learning Cultural Values, Indian Core Values.
Cross-culture- Localization Vs Standardization.
UNIT 5 Consumer Decision and Diffusion of Innovation 9 hours
Levels of consumer decision making; Types of Consumer Decision Making, Consumer Decision
Rules, Diffusion and Adoption of Innovation

Text Books:
• Leon G. Schiffman, Joseph Wisenblit, Consumer behavior, Pearson Education, 12th Edition
2019
• S. Ramesh Kumar,Consumer Behaviour: The Indian Context (Concepts and Cases) Pearson,
2017.
References:

• Roger D. Blackwell (Author), Paul W. Miniard (Author), James F. Engel (Author), Zillur
 Rahman (Author) Consumer Behavior , 10th Edition, Cengage Publication,2017

• Michael R. Solomon Pearson ,Consumer Behavior: Buying, Having, and Being Pearson, 12th
Edition, 2017

Course Outcomes:

• Identify Key Determinants of Consumer Behaviour in an informed and systematic way.

• Describe environmental dimensions that influence consumer decisions making.

• Examine how motivation, perception and personality dimensions influence consumer

behavior and the role of Learning on consumer buying behavior.

• Appraise the student’s perspective on attitude formation and socio-cultural environment

• Assess how consumer decision-making is done

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 2 0 2 3 1 2 1
CO2 1 3 0 1 2 2 1
CO3 2 2 0 2 1 1 1
CO4 1 2 0 2 2 1 1
CO5 2 1 0 2 2 2 1
Note: 1 - Low Correlation 2 - Medium Correlation 3 - High Correlation
APPROVED IN:
BOS : April 2022 ACADEMIC COUNCIL
SDG No. & Statement 12
Responsible Consumption and Production
Ensure Sustainable Consumption and Production Patterns
SDG Justification:
This is a course for Marketing Specialization students and will always be beneficial in their sales
career.

******
 L T P S J C
MKTG7021 Sales and Distribution Mangaement
3 0 0 0 0 3

Pre-requisite Fundamental concepts of Marketing Management

Co-requisite Coursera on Models & Frameworks to Support Sales Planning

Preferable exposure

Course Description:
Sales and Distribution Management focuses on the sales techniques and the management of the
sales force. The success of any sales and marketing department lies in the effectiveness of
Salesforce. The goal of the Sales Management course is to examine the elements of an effective
sales force as a key component of the organization's total marketing effort. A successful Sales
Manager needs to understand the fundamentals of the sales process, the relationship between
sales and marketing, sales force structure, and issues in recruiting, selecting, training,
motivating, compensating, and retaining salespeople. Distribution strategy is the method used
to bring products, goods and services to customers or end-users. These distribution channels
minimize the gap between the point of production and point of consumption, and thereby create
a place, time and possession utilities

Course Educational Objectives:

• To provide students with a firm foundation for the understanding of Sales and
Distribution management.
• To make student familiarize with the changing sales environment like new
technologies, analytical tools, and sales force automation.
• To equip students to manage multiple marketing channel partners.

UNIT 1 Introduction to Sales Management 9 hours

Evolution of Sales Management, importance of Sales Management, types of Selling, difference
between Selling and Marketing, Modern Day Sales Activities, Selling Skills, Selling Strategies,
 Selling Process. Changing role of sales force and sales as a career. Emerging Trends in sales
Management.
UNIT 2 Sales Planning and Budgeting 9 hours
Sales planning process, sales forecasting methods, sales budgeting process, methods used for
deciding sales budget, types of quotas and quota setting procedure, Administration of sales
Quotas, reasons for establishing or revising sales territories, routing and scheduling sales
persons, market cost analysis.
UNIT 3 Sales Force Management 9 hours
Types of sales organizational structure, Key account Management, Recruitment and selection of
the sales force, training the sales force, sales force motivation, sales force compensation, sales
force control and evaluation.
UNIT 4 Introduction to Distribution Management: 9 hours
• Definition, need for Distribution Channels, designing the Marketing Channels, Motivating and
Evaluating Channel Members, Capturing the Customer requirements, online distribution of sales
of goods and services, Model of Distribution B2B, B2C, D2C
• 3I (Investment, Infrastructure, and Involvement) Model of Distribution Selection, Distribution
Management system (CRM-SFA) and Building Market Construct
UNIT 5 Managing Distribution Channels: 9 hours
Define Channel Conflict, ways of managing channel conflict, Channel Policies, Market Logistics
and supply chain management, Selling in the International Market, and Ethical Issues in Sales
and Distribution Management.

Text Books:
• Krishna K Havaldar, Vasnt M Cavale (2011) Sales and Distribution Management, 2nd edition,
Tata Mcgraw Hill.

References:

• T.K. Panda and S. Sunil, Sales and Distribution Management, 3rd Edition New Delhi Oxford
University Press 2019.
 • B. Francis and S. Maklan, Customer Relationship Management concepts and technologies,
4th edition, Routledge.

Course Outcomes:

• Will be able to understand the concepts of Sales & Distribution management.

• Apply the concepts of sales and distribution management.

• Analyse data to effectively forecast sales of a company

• Evaluate the sales performance of the company

• Create a sales and distribution KPI dashboard

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 3 1 1 1 1 3 1
CO2 3 1 1 1 1 3 1
CO3 3 3 1 1 1 3 1
CO4 3 1 3 1 3 3 3
CO5 3 3 1 1 2 3 3
Note: 1 - Low Correlation 2 - Medium Correlation 3 - High Correlation
APPROVED IN:
BOS : : 17th May, 2023 ACADEMIC COUNCIL
SDG No. & Statement 4
Goal 4: Ensure inclusive and equitable quality education and promote lifelong learning
opportunities for all.
SDG Justification:

******
 L T P S J C
MKTG7031 Digital Marketing
3 0 0 0 0 3

Pre-requisite Marketing management

Co-requisite Basics of Computer

Preferable exposure

Course Description:
The era of the digital environment and digital convergence has opened up new opportunities for
marketing. The shift in consumer behaviour from brick to click is posing new challenges for
marketers. The digital revolution has created opportunities for innovation and empowered
customers to digital convergence. The goal of digital marketing is to understand the accessibility
of customers to digital media and how it created avenues to investigate the mindset of online
consumers

Course Educational Objectives:

• To understand and develop a comprehensive digital marketing strategy.
• To make use of search engines for optimizing the visibility and search results.
• To formulate and implement Social Media Marketing Strategies.
• To create, analyse and send promotional content through E-mails and Mobile
• To apply measurement techniques for evaluating digital marketing efforts.

UNIT 1 Online marketing foundations 9 hours

Digital marketing strategy - exploring digital marketing - starting with a website - user experience
design (UXD) - user interface design (UI), Content marketing - foundations of content marketing
– the creation of content plan - content creation and promotion - measuring content
effectiveness - designing and developing blogs - creating, promoting and measuring blog content
- using newsletter in content - using photos in content marketing
UNIT 2 Search Engine optimization 9 hours
An introduction to search engine marketing (SEM) - Enhancing the organic search preferences,
keyword allocation for improving the website’s searchability - Pay per click marketing - Online
Reputation Management to improve SEM - Enhancing the organic search preferences - Keyword
allocation for improving the website’s searchability - Pay per click marketing - Online reputation
management to improve search engine marketing - keywords as the foundation of SEO -
managing keyword data - link building strategies - measuring SEO effectiveness - local search -
Paid search - creating an advertisement - pay per click advertising - researching keywords -
creating a campaign
UNIT 3 Social media marketing 9 hours
Understanding social media marketing - building an online community - growing an online
community - getting started with Twitter - tweeting on Twitter - building a presence on Twitter
- getting started with Facebook - marketing on Facebook - building your presence on Facebook
- measuring your efforts - understanding Instagram and advertising on Instagram - developing
Linkedin’s business strategy - finding an audience - engaging audience
UNIT 4 Marketing YouTube, E-Mail, Mobile 9 hours
Understanding YouTube - monetizing with the YouTube partner program - building an audience
- customizing the channel - advanced video optimization on YouTube - using YouTube analytics,
Email Marketing - Basic components of Email marketing - Designing emails to enhance Email
Marketing - Viral email marketing campaigns - email marketing tools and setup - understanding
of how email fits into a marketing plan - managing the audience - audience engagement, Mobile
Marketing - understanding mobile marketing - Alternative mobile access technologies:
platforms, services, devices and speeds - Consumer and corporate applications: content,
marketing, sales promotion, ticketing, participation/interaction - Location-based services
(Proximity marketing), SMS/ MMS, GPRS based services and marketing - Mobile messaging
based Marketing - mobilizing web presence - SMS campaign and building mobile applications
UNIT 5 Web Analytics 9 hours
Usage of Google Analytics - Implementation of Google Analytics - understanding analytics core
concepts - setting up goals - using different types of reports, Affiliate marketing foundations -
 fundamental affiliate marketing principles - preparations for affiliate marketing - rolling out
affiliate efforts.

Text Books:
• Digital Marketing: Strategies for Online Success by Godfrey Parkin, New Holland Publishers.
• The art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and
Measurable Online Campaigns by Ian Dodson Wiley, 2016.
• eMarketing: the essential guide to marketing in a digital world, Rob Stokes, 5th Edition,
Quirk eMarketing (Pvt.) Ltd.

References:

• Facebook Marketing: An Hour A Day by Chris Treadaway and Mari Smith, Sybex

• Fundamentals of Digital Marketing by Puneet Singh Bhatia, Pearson, 2017.

• Online Marketing, Richard Gay, Alan Charlesworth and Rita Esen, Oxford University Press,
2016

Course Outcomes:

• Gain knowledge about designing, developing and promoting through Blogs

• Use the search engines for better visibility in the online world

• Create, Implement and Make a Mark on the social networking sites & Build a Youtube
channel for promotions

• Learn how to use e-mail / Mobile marketing for promotional activities

• Work with google analytics for identifying, filtering and tracking the promotional content
floated on the websites
CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 3 3 1 1 1 2 3
CO2 3 3 1 0 1 3 3
CO3 3 3 1 0 0 2 3
CO4 3 3 1 1 1 3 3
CO5 3 2 1 0 1 2 3
Note: 1 - Low Correlation 2 - Medium Correlation 3 - High Correlation
APPROVED IN:
BOS : April 2022 ACADEMIC COUNCIL
SDG No. & Statement 9
Build resilient infrastructure, promote inclusive and sustainable industrialization and foster
innovation.
SDG Justification:
Ensure inclusive and equitable quality education and promote lifelong learning opportunities for
all

********
 L T P S J C
MKTG7041 Integrated Marketing Communication
3 0 0 0 0 3

Pre-requisite

Co-requisite

Preferable exposure

Course Description:
This course is to acquaint the students with essential concepts and techniques for the
development and designing of an effective Integrated Marketing Communication programme. It
provides learning about various communication tools and their effectiveness, in such a way that
fosters creative ideas from the learners for the development of an effective marketing
communication programme.

Course Educational Objectives:

• To explain the concepts of Integrated Marketing Communication (IMC) programme
• To comprehend the significance of development and designing of an effective
Integrated Marketing Communication
• 3.To assess the role of advertising and sales promotion in developing IMC
• to learn about Public relations, publicity, and Corporate Advertising in IMC
• To illustrate the digitalization of IMC.
UNIT 1 Introduction to Integrated Marketing Communication (IMC) 9 hours
• Meaning and importance of IMC, Introduction to IMC tools –Advertising, sales promotion,
publicity, public relations, event sponsorship, personal selling, and digital/internet marketing
• IMC Planning Process: Review of a marketing plan, promotional programme situation analysis,
analysis of communication process, budget determination, developing the IMC, monitoring,
evaluation, and control
UNIT 2 Understanding the communication & Marketing process 9 hours
• Understanding communication process: Communication response hierarchy- AIDA model,
Hierarchy of effect model, The standard learning Hierarchy, Attribution Hierarchy, and low
involvement hierarchy Consumer involvement- The Elaboration Likelihood (ELM) model, The
Foote, Cone and Belding(FCB) Model
• Role of IMC in Marketing Process: Marketing strategy and analysis, target marketing process,
developing positioning strategy, developing marketing planning programmes
UNIT 3 IMC – Advertising and Sales promotion: 9 hours
• DAGMAR approach for setting ad objectives. Advertising Agencies: types, services of Ad
Agencies. ATL and BTL Advertising Creativity: Role of creativity in advertising, Creativity process.
Creativity Implementation and Evaluation: Advertising appeals, Execution styles
• Developing and Implementing Media strategies: Establishing Media objectives, Media Mix,
Target Market Coverage, Geographic Coverage, Scheduling, creative aspects, Reach and
Frequency, flexibility, budget considerations
UNIT 4 IMC – Public Relations, Publicity, Corporate Advertising 9 hours
• Role of Public relations: Process of public relations: Determining and evaluating public attitude,
Establishing PR plan, developing and executing PR plan, Advantages, and disadvantages of PR,
Measuring the effectiveness
• Role of publicity: Power of publicity, controlling and dissemination of publicity, Advantages,
and disadvantages of publicity.
• Role of Corporate Advertising: Objectives.
• Types of Corporate Advertising: Image advertising, Event sponsorship, Advocacy advertising,
UNIT 5 Digital Media & Ethics 9 hours
• Digital Media & Advertising: Digital Media, Evolution of Technology, Convergence of Digital
Media, E-Commerce and Digital Media, Advertising on Digital Media, Social Media, Mobile
Adverting, E-PR
• Advertising Laws & Ethics: Adverting & Law, Advertising & Ethics, Pester Power, Intellectual
Property Rights, ASCI
• Measuring the effectiveness of all Promotional tools and IMC.
Text Books:
• Advertising and Promotion: An Integrated Marketing Communications Perspective, 11th
Edition by George Belch and Michael Belch
• Kenneth Clow and Donald Black, "Integrated Advertisements, Promotion and Marketing
Communication", Prentice Hall India, New Delhi,2013
References:

• Semeneik, Allen, O’Guinn, Kaufmann “Advertising and Promotions: An Integrated Brand

Approach” Cengage Learning

• Philip Kotler, Kevin Lan Keller, Abraham Koshy and Mithileshwar Jha, "Marketing

• Management", Pearson 14th Edition New Delhi 2013

Course Outcomes:

• Describe the concepts and trends in Advertising and other communication methods.

• Understand process and models of communication

• Know how the Advertising and sales promotional tools will increase the effectiveness of
communication

• Understand the importance of public relations, publicity, Corporate Advertising in integrated

communication

• Understand how digitalisation helps in integrating communication

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 1 1 0 0 1 0 1
CO2 3 2 0 0 0 3 0
CO3 3 0 0 0 0 2 2
CO4 2 0 0 0 0 0 1
CO5 1 4 0 0 2 1 2
Note: 1 - Low Correlation 2 - Medium Correlation 3 - High Correlation
APPROVED IN:
BOS : ACADEMIC COUNCIL
SDG No. & Statement 4
Quality Education
SDG Justification:

***********
 HUMAN RESOURCE MANAGEMENT

L T P S J C
HRMG7001 Learning and Development
3 0 0 0 0 3

Pre-requisite

Co-requisite

Preferable exposure

Course Description:
A learning and development strategy outline how an organization develops its workforce’s
capabilities, skills and competencies to remain successful. It is an important part of an
organization’s overall business strategy. The objective of this course is to help students
understand the various facets of learning and development strategy such as business strategy,
operational and cultural factors, the human capital approach, keeping strategy updated, and the
investors in people process. The course provides participants with an understanding of the skills
required, to employee training needs, design and administer employee training and development
programs, and evaluate both the efficiency and effectiveness of such programs.

Course Educational Objectives:

• To understand the basic concepts of ‘Learning and Development’ and as a tool to
develop capabilities of employees in the workplace.
• To identify the strategies in training and their needs assessment for organizational
learning and development.
• To identify the fundamental concepts of Learning and Development in Case analysis.
• To acquire knowledge to develop skills and abilities to manage of the organizations.
• To evaluate the process of overall learning and development.

UNIT 1 9 hours
 Introduction: Concept and key components of Learning and Development – Overview of Training
and Development systems – The forces influencing working and learning – Linking Training &
Development to company’s strategy – Requisites of effective training.
UNIT 2 9 hours
Strategic Training: Evolution of Training – Learning as a strategic focus – Strategic Training &
Development process – Organizational characteristics that influence training. Training Needs
Assessment (TNA): Purpose of TNA – Training need assessment at different levels – Approaches
to TNA – Training need assessment methods.
UNIT 3 9 hours
Learning and Transfer of Training: Concept of Learning – Learning Theories – Learning Process –
Instructional emphasis for learning. Program Design: Considerations in designing effective
training programs – Curriculum course, and lessons design – program design implications for
transfer of training – using knowledge management for learning and transfer of training.
UNIT 4 9 hours
Training and Development Methods: Traditional Training methods – Technology based training
methods – Training Evaluation: Objectives of training evaluation – overview of the evaluation
process – outcomes used in evaluation of training programs – Determining whether outcomes
are appropriate – Evaluation practices – Determining Return of investment.
UNIT 5 9 hours
The Future of Training & Development: Training for Sustainability – Increased use of new
technology for training delivery – Capturing and sharing intellectual capital and social learning –
Just-in-time learning and performance support – Increased Emphasis on Performance Analysis:
Big Data and learning for business enhancement – Stake holder focused learning – Training
partnership and outsourcing.

Text Books:
• Noe, Raymond A. and Kodwani, Amitabh Deo. Employee Training and Development,
McGraw Hill Education India, 7th edition, Special Indian Edition, New Delhi, 2018.
References:

• Noe, Raymond A. and Kodwani, Amitabh Deo. Employee Training and Development,
McGraw Hill Education India, 7th edition, Special Indian Edition, New Delhi, 2018.

Course Outcomes:

• Understand and discuss the concepts of learning and development and translate learning
strategy into action.

• Identify the key strategies in training and their needs assessment for organizational learning
and development.

• Analyse how to implement the theories of learning and transfer of training.

• Discuss various training evaluation methods for the effectiveness and trends in Learning and
development.

• Evaluate the process of overall future learning and development.

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 3 0 0 0 1 2 0
CO2 1 2 0 0 0 1 2
CO3 0 3 0 0 1 0 1
CO4 1 2 0 0 0 2 1
CO5 1 0 0 0 1 1 1
Note: 1 - Low Correlation 2 - Medium Correlation 3 - High Correlation
APPROVED IN:
BOS : ACADEMIC COUNCIL
SDG No. & Statement
Decent Work and Economic Growth
SDG Justification:
Promote sustained, inclusive and sustainable economic growth, full and productive
employment and decent work for all

********
 L T P S J C
HRMG7011 Employment Laws
3 0 0 0 0 3

Pre-requisite NA

Co-requisite NA

Preferable exposure NA

Course Description:
Industrial legalizations are the laws enacted by the Government to provide economic and social
justice to the workers in industries. Generally, these laws provide guidelines to the
employers/industrialists in dealing with the matters of wages, wage incentives, facilitates for
workers and the working conditions of labour. The first step in establishing social justice is to
protect those who can’t protect themselves. Industrial laws provide social justice to the workers
by ensuring suitable distribution of profits and benefits among the employer and employees. It
also provides better working conditions in industry.

Course Educational Objectives:

• To provide an understanding of the concepts of employment Laws
• To impart knowledge to analyse the various employment Laws in India.
• To evaluate the function of employment laws in Industrial Organisations.
• To analyse the Cases and the Judgements of the Supreme Court and High court
• To apply the various sections of the Acts to solve case discussions.

UNIT 1 The Industrial Disputes Act, 1947 7 hours

Significant role and objectives of the Act, Statutory and Non-Statutory Mechanism, Conciliation,
Arbitration and Adjudication process, Strikes and Lockouts, Layoff and Retrenchments. Industrial
Employment and Standing Orders Act 1946, Certified Officer, Certified Standing Orders,
Modification, Posting of Standing Orders, Un Fair Labour Practices, Principle of Natural Justice.

UNIT 2 The Factories Act, 1948 10 hours

 Significance and Objective of the Act, Health, Safety and Welfare provisions, Working conditions,
Working Hours, Penalties, and the Contract Lab our (Regulation and Abolition) Act, 1970,
significance, Registration and Objective of the Act, Abolition and Regulation Mechanism, Health,
Safety and Welfare Provisions, Penalties. Payment of Gratuity Act,1976. Significant role of the
Compensation and Gratuity Act, Basic application and components of the Gratuity Act,
Calculation of the Gratuity, Limit for Gratuity Penalties.

UNIT 3 The Employees Provident Fund and Miscellaneous Provisions 9 hours

Act, 1952,
and the Maternity Benefit Act,1961. Significance of the Retirement Benefit, Calculation and
contributions under the Act, Various types of Provident funds, Withdrawal and Transfers of
provident fund, Penalties under the Act. Significance of the Maternity Benefit under the Social
security, Maternity Benefit with Wages, Tenure of the Maternity Benefit, Penalties

UNIT 4 The Payment of Bonus Act,1965 and, the Equal Remuneration 10 hours
Act, 1976
Significance and Objective of the Bonus, Calculation of the Bonus in India, Statutory Bonus,
Minimum and maximum Bonus, Set-Off and Set on Bonus, voluntary Bonus, Penalties.
Significance of Equal Remuneration, Discrimination Laws in India, Penalties. Unorganized.
UNIT 5 The Child Labor (Prohibition & Regulation) Act, 1986, and the 9 hours
A.P. Shops & Establishments Act,198
Significant Objective of the Act, Basic Understanding of the Child Labor Laws, Child labor
abolition and Regulation Laws in India, Health Safety and Welfare provisions under the Law and
Penalties, Shops and Establishment laws in India, Health, Safety and Welfare provisions under
the Law

Text Books:
• Padhi, P.K., "Labor and Industrial Laws", Prentice Hall of India, New Delhi, 2018
References:

• Singh B.D., "Labor Laws for Managers", Excel Books, New Delhi, 2014

• Malik P. L., "Industrial and Labor Laws", Eastern Book Company, 2013

• Mishra S.N., "Labor and Industrial Laws", Central Law Publication, 2012

Course Outcomes:

• Understand the evolution of Rules and Sections.

• Understand the Judgments of High courts and the Supreme Court.

• Understand the role and Mechanism of Regulatory Bodies.

• Understand the various Business disputes.

• Understand and Apply the Legal disputes and Case Studies

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 1 1 1 2 1 0 2 3
CO2 1 2 1 3 1 1 1 1
CO3 3 1 3 1 1 1 1 0
CO4 1 2 2 1 1 1 2 2
CO5
Note: 1 - Low Correlation 2 - Medium Correlation 3 - High Correlation
APPROVED IN:
BOS : ACADEMIC COUNCIL
SDG No. & Statement 8
Decent Work and Economic Growth

SDG Justification:
Promote sustained, inclusive and sustainable economic growth, full and productive employment
and decent work for all

******
 L T P S J C
HRMG7021 Performance Management
3 0 0 0 0 3

Pre-requisite NA

Co-requisite NA

Preferable exposure NA

Course Description:
Of all the human resource management functions, performance management has a special place
since it is a strong determinant of organizational excellence. Organizations of the contemporary
era have realized that human resource needs to be continuously excited and provided with
opportunities for the gratification of motivational needs to sustain business growth. Performance
management as a concept and practice has substantive potential to fulfil the business demands
of an organization by integrating its growth with the motivational needs of human resources.

Course Educational Objectives:

• To understand the basic concepts of ‘Performance Management as a tool to measure
the performance of employees in the workplace
• To identify the fundamental concepts of Performance management in Case analysis
• To acquire knowledge in measuring performance and managing in organizations

UNIT 1 Performance Management: 9 hours

Performance Management: Introduction, Definition of PM – Objectives, Characteristics and
Prerequisites of PM – Dimensions of PM – Factors affecting of Performance Management –
Linkage of performance management with other HR Sub Systems – Role of HR Professionals in
Performance Management.

UNIT 2 Performance Management System (PMS) 9 hours

 Introduction to PMS – Objectives and Functions of PMS – Conceptual model of Performance
Management System – Characteristics of PMS – Performance Management Process - Theories
of Goal Setting and Corporate and Individual levels of goal setting – Expectancy Theory.

UNIT 3 Performance Planning 9 hours

Definition and Importance of Performance planning – Objectives and Characteristics of
performance planning – Methodologies of Performance Planning – Process of Performance
Planning – Barriers to performance planning. Performance Managing: Meaning and Importance
– Objectives and Characteristics – Performance Managing Process.

UNIT 4 Performance Appraisal 9 hours

Meaning and Characteristics of appraisal – Objectives and Importance of appraisal – Process of
Performance Appraisal – Methods of Performance Appraisal – Ethical Issues in Performance
management.

UNIT 5 Performance Monitoring 9 hours

Definition of Performance Monitoring and Characteristics – Objectives of monitoring – Process
of Performance Monitoring – performance management Documentation – Annual Stocktaking
– Performance Management Audit – Leading high-performance teams – Integrated Performance
Management – Maturity Alignment.

Text Books:
• Kohil A. S., & Deb, T., “Performance Management”, OXFORD University Press, New Delhi,
2008.
• Herman Aguinis, “Performance Management”, Pearson, New Delhi, 2008.
References:

• Michael Armstrong and Angela Baron, “Performance Management”, Jaico Publishing House,
Mumbai, 2009.

• Rao, T. V., “Performance Management and Appraisal Systems”, Response books, New Delhi,
2007Additional Reading.

Course Outcomes:

• Understand about the concept of performance management and its dimensions.

• Explain about the performance management system.

• Analyse the process of Performance Planning and Managing.

• Explain the different appraisal methods.

• Evaluate the process of performance monitoring and documentation.

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 2 0 1 0 1 2 0
CO2 1 2 2 1 0 1 2
CO3 0 1 2 2 2 0 1
CO4 2 1 0 1 1 2 1
CO5 1 1 0 2 1 1 1
Note: 1 - Low Correlation 2 - Medium Correlation 3 - High Correlation
APPROVED IN:
BOS : ACADEMIC COUNCIL
SDG No. & Statement 8
Decent Work and Economic Growth

SDG Justification:
Consumer behaviour helps us understand how consumer can be taught responsible
consumption and thus ensures sustainable consumption and production patterns

*********
 L T P S J C
HRMG7031 HR Analytics
3 0 0 0 0 3

Pre-requisite NA

Co-requisite NA

Preferable exposure NA

Course Description:
This course is designed explicitly for Postgraduates pursuing HRM as a specialization and HR
Professionals. In this course, the student will learn measurement metrics for evaluation of HR
Functions with new analytical frameworks. It will help them for effective decision-making in
organization for a better understanding, control, and hold of this function to contribute
significantly to the overall business objective.

Course Educational Objectives:

• To provide knowledge in developing the right HR metrics and analytics based on the
organizational requirements.
• To lay the foundation in pruning HR metrics into Analytics for effective management
decisions.
• To Explain the preparation of human resource metrics to support business
improvement
• To Identify and use human resource data in organizations for decision-making.
• To develop an action plan to drive the use of human resource measurement in
organizations
UNIT 1 Introduction to HRM 9 hours
Introduction- Traditional HRM – Changing trends in HRM and Emergence of Strategic HRM- HR
Analytics Phase. Understanding HR Analytics- How to conduct a purposeful workforce Analytics-
Key Influence in HR Analytics Process – Model for Adoption of HR Analytics – Gartner’s Analytics
Maturity Model

UNIT 2 Usage of HR Analytics 9 hours

 Usage of Analytics in Job Analysis- Employee Profiling – Human Resource Planning – Ratio
Analysis, Regression, Markovian matrix- Selection Process- KPI/ Dashboard in Recruitment /
Selection- Use of AI in Recruitment - Training and Development- HR Analytics in Training and
Development –ROI of Behavioural Training - Metrics for Training.

UNIT 3 Benchmarking and best practices 9 hours

Attrition Analytics-Learning and Development Analytics, Diversity Analytics-Employee
engagement analytics-Employee satisfaction analytics-(Case studies on HR Analytics)

UNIT 4 Measuring HR Contribution 9 hours

Developing HR Scorecard-Developing HR Analytics Culture-HR Analytics as a change -
Management process -Establishing a culture of HR analytics ,Build Vs. Buy Approach

UNIT 5 Future of HR analytics 9 hours

Understanding the link between HR analytics and business-Role of HR in the growth of HR
Analytics-Road map for HR analytics adoption-HR analytics and Job market.

Text Books:
• Rama Shankar Yadav, Sunil Maheshwari (2021), HR Analytics - Connecting Data and Theory,
Wiley publishers, ISBN- 9789390421558
• Mike West (2019), People Analytics, John Wiley & Sons, Inc., ISBN: 978-1-119-43476-4; 978-
1-119-43483-2 (ebk); 978-1-119-43479-5 (ebk)
References:

• Edwards Martin R, Edwards Kirsten (2016),―Predictive H.R. Analytics: Mastering the HR

Metric‖,Kogan Page Publishers, ISBN-0749473924

• Fitz-enz Jac (2010), ―The new H.R. analytics: predicting the economic value of your
company's human capital investments‖, A.M.A.C.O.M., ISBN-13: 978-0-8144-1643-3
 • Fitz-enz Jac, Mattox II John (2014), ―Predictive Analytics for Human Resources‖, Wiley,
ISBN- 1118940709

• Bernard Marr(2018), Data Driven H.R.:How to use Analytics and metrics to data driven
performance,Kindle Edition.

• John Sullivan(2003) H.R. Metrics The World Class Way, Kennedy Information ISBN 978-
1932079012

Course Outcomes:

• To understand the overview of HR analytics

• To Understand the metrics related to sub functions of HRM and creation of dashboards

• To explore and Understand the HR indicators, metrics, and data which would streamline the
roots of HR analytics.

• To Learn and Develop HR Scorecard and understand Diversity Analytics, which reflects the
Employee engagement analytics.

• To understand the linkage between HR analytics and outcome of the business. Analyze the
road map for HR analytics

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 3 1 1 1 1 1 0
CO2 1 3 1 1 2 1 0
CO3 3 1 2 1 1 1 0
CO4 1 1 2 1 1 0 1
CO5 1 1 2 1 3 0 1
Note: 1 - Low Correlation 2 - Medium Correlation 3 - High Correlation
APPROVED IN:
BOS : ACADEMIC COUNCIL
SDG No. & Statement 8
Decent Work and Economic Growth

SDG Justification:
Promote sustained, inclusive and sustainable economic growth, full and productive employment
and decent work for all

*******
 OPERATIONS & SUPPLY CHAIN MANAGEMENT

L T P S J C
Materials Management
OPTS7001 3 0 0 0 0 3

Pre-requisite NA

Co-requisite NA

Preferable exposure NA

Course Description:
The cost of materials is a significant component in the over-all cost of production in
manufacturing & services. To keep costs low, purchase of material, storage and inventory control
becomes essential. Materials management is in fact a bridge between optimal acquisition of
input materials and the eventual smooth transfer into output of products and services. Prudent
management of materials becomes thus a core activity. The various concepts and techniques of
Materials management would benefit contemporary as well as the evolving futuristic
organizations, for their stability and prosperity. This would also facilitate meeting global
competitiveness effectively for organizations.

Course Educational Objectives:

• Understand importance, purchasing process, storage f materials
• Understands forecasting, planning and budgeting
• Enhance skills on storages management

UNIT 1 Materials management an Overview 13 hours

Strategic importance of materials management and its relationship with various functional
managements, purchase, stores and inventory control functions.

UNIT 2 Materials Forecasting & Sourcing 10 hours

 Demand forecasting, sourcing of materials, vendor developing and seller’s relationship.

UNIT 3 Materials Planning and Control hours

Materials planning and budgeting, functions of inventory, Inventory systems and modelling,
process of inventory and spare parts management
UNIT 4 Stores management 12 hours
Stores functions, material codification, materials standardization, location of stores, stores
security and loss function and stores accounting.

UNIT 5 Materials Management - Organization & Appraisal 13 hours

Materials management organization, M.I.S for Materials management, Materials management
control and its performance appraisal.

Text Books:
• Materials Management, Dr. A.K. Singh, Laxmi Publications (P) Ltd. New Delhi.

References:

• Materials Management, Rajendra Mishra, Excel Books, New Delhi.

• Materials Management Procedures Text and cases, A.K. Dutta, Prentice-Hall of India Private
Ltd., New Delhi.

Course Outcomes:

• To understand the basic concepts of Materials Management for enhancing competitiveness

in organizations

• To recognize the fundamental concepts of various decision-making tools used in the

Materials Management

• To understand the frame work of Inventory Control in Organizations

 • To acquire skills in formulating Materials management strategy

• Evaluate an operation for sustainable materials management.

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 1 0 0 1 1 1 1
CO2 2 2 1 1 2 2 2
CO3 1 0 1 1 2 2 2
CO4 1 3 2 1 1 2 2
CO5 1 2 2 1 2 2 2
Note: 1 - Low Correlation 2 - Medium Correlation 3 - High Correlation
APPROVED IN:
BOS : ACADEMIC COUNCIL
SDG No. & Statement

SDG Justification:

*********
 L T P S J C
OPTS7011 Supply Chain Management
3 0 0 0 0 3

Pre-requisite NA

Co-requisite NA

Preferable exposure NA

Course Description:
This course deals with Uncertainty & vertical disintegration of supply chain architecture is a major
component of supply chain management within the contemporary context of economic
globalisation.

Course Educational Objectives:

• To develop the students’ critical awareness of the contemporary debates relevant to
supply chain management using manufacturing and service examples.
• To relate and apply supply chain management concepts and techniques to analysis of
real case activity, simulations and game activity between the organisations operating in
the supply chain network.
• To provide students with an understanding of formulation of practical solutions and
procedures for the strategy development, planning and control of manufacturing and
service-related supply chain management at all levels of operations (SME/Large/MNE)

UNIT 1 Understanding the supply chain 9 hours

Basics in supply chain, process view of a supply chain, material and information flow, decision
phases, competitive and supply chain strategies, achieving strategic fit, expanding strategic
scope, customer perspectives in supply chain and lead time, measuring supply chain
performance
 UNIT 2 Managing operations and logistics in a supply chains 9 hours

Matching demand and supply including time based management, forecasting, capacity planning,
scheduling, inventory management, JIT, lean and agile thinking

UNIT 3 Procurement and relationship management in supply chains 9 hours

Organizational/firm theories, Kraljic model for procurement, sourcing strategies, supplier

rationalization, supply structure, supplier selection, supplier development, integration and
coordination in the supply chain, managing inter-firm relationships

UNIT 4 Retail logistics, warehousing, distribution in supply chains 9 hours

Facility location analysis: network design, its alternatives and costs associated with them; the
infinite set approach - centre of gravity of supply and demand; the feasible set approach -
location weighted score method

UNIT 5 Risk management, reverse logistics and sustainability in supply 9 hours

chains

The sources of supply chain complexity, mastering complexity, vulnerability in supply chains,
understanding the supply chain risk profile, managing supply chain risk, achieving supply chain
resilience, product returns, end-of-life disposal schemes, asset value recovery strategies, ethics
and impact of supply chain activities on triple bottom line.

Text Books:
• Chopra, S. and Meindl, P. (2014). Supply Chain Management: Strategy, Planning and
Operation, Sixth edition. Chennai: Pearson Education.
 • Harrison, A., Van Hoek, R., (2011). Logistics management strategy: competing through the
supply chain, Fourth edition. Harlow: Financial Times Prentice Hall.
References:

• Cousins, P. D., Lamming, R., Lawson, B. and Squire, B. (2008). Strategic Supply Management:
Principles, Theories and Practice, First edition. Harlow: Financial Times Prentice Hall.

• Christopher, M. (2011). Logistics & Supply Chain Management, Fourth edition. Harlow:
Financial Times Prentice Hall.

Course Outcomes:

• Understand the role of operations and logistics for effective supply chain management.

• Explore the role of procurement and relationship management in supply chain strategy

• Evaluate improvement strategies and solutions to problems in supply chains

• Analyse risk in supply chain and evaluate mitigation strategies

• Evaluate an operation for sustainable supply chains.

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 2 1 1 2 2 1 2
CO2 1 1 1 2 2 1 2
CO3 2 1 2 2 2 1 2
CO4 1 1 1 2 2 1 1 2
CO5 2 2 1 2 2 1 2
Note: 1 - Low Correlation 2 - Medium Correlation 3 - High Correlation
APPROVED IN:
BOS : ACADEMIC COUNCIL
SDG No. & Statement 12

SDG Justification:
This course is related to managing data which is a vital asset to any organization. This course
might help for building resilient infrastructure, promote inclusive and sustainable
industrialization and foster innovation.
**********
 L T P S J C
OPTS7021 Project Management
3 0 0 0 0 3

Pre-requisite NA

Co-requisite NA

Preferable exposure NA

Course Description:
Project management is becoming more important in today’s world. Mastery of key tools and
concepts could give a significant competitive advantage in the marketplace.

Course Educational Objectives:

• Provide experience in using the concepts, techniques, and decision tools available to
project managers.
• Enlarge a basic understanding of the importance of work breakdown structures and
networks to planning, scheduling, and controlling projects.
• Create an awareness of potential conflicts and problems that can occur in projects.
• Identify appropriate behavior for successfully managing a project.

UNIT 1 Introduction 8 hours

Definition, Projects and Operations, Project Management- Project Management Body of
Knowledge (PMBOK). Application area Knowledge, standards and Regulations, Understanding
the Project Environment. Importance of Project management. Project Life Cycle-Project
Initiation; Project planning, Project Execution, Monitoring and Control, Project Closure.

UNIT 2 Project Scope Management 8 hours

Conceptual development, the scope statement, Work Breakdown Structure (WBS)-
Development of WBS, Organizational Breakdown Structure. Project Communications
Management.
 UNIT 3 Project Planning 8 hours
Project Network Analysis-PERT/CPM, Time estimates in Critical Path Analysis, Floats, and Project
Time – Cost Trade – off. Project Time Management

UNIT 4 Project Risk Management 8 hours

Risk Management Process, Contingency Planning, Project Cost Management, Project Quality
Management.

UNIT 5 Leadership and project management 8 hours

Leaders vs. Managers, Traits of effective project leaders, Project Champions, Project Stakeholder
Management, Project Human Resource Management.

Text Books:
• Choudhury, S. (2010), Project Management, New Delhi: McGraw Hill India.
• Nagarajan, K. (2015), Project Management, New Delhi: New Age International (P) Ltd
Publishers.

References:

• Khanna, R. B. (2012), Project Management, New Delhi: Prentice-Hall of India.

• Chandra, P (2014), Projects Planning, Analysis, Selection, Implementation and Review, New
Delhi: McGraw Hill India.

Course Outcomes:

• Understanding of terminologies and concepts of financial risk management

• Apply Tools and techniques deployed in organizations across the risk classes to manage risks

• Analyze information and apply quantitative methods used in Risk Management to support
 decision making

• Evaluate Credit /Market / Operational Risks

• Formulate a risk management strategy

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 3 0 0 1 0 3 0
CO2 3 0 0 2 0 1 3
CO3 2 3 0 0 1 3 2
CO4 2 1 0 0 1 1 3
CO5 2 0 0 3 1 2 1
Note: 1 - Low Correlation 2 - Medium Correlation 3 - High Correlation
APPROVED IN:
BOS : ACADEMIC COUNCIL
SDG No. & Statement

SDG Justification:

********
 L T P S J C
OPTS7031 Service Operations Management
3 0 0 0 0 3

Pre-requisite NA

Co-requisite NA

Preferable exposure NA

Course Description:
Services operations management is related with delivering service to the customers of the
service. It involves understanding the service needs of the target customers, managing the
processes that deliver the services, ensuring objectives are met, while also paying attention to
the constant improvement of the services. Service organizations react to the wants of customers
and leave certain experiences in the minds of the customer through a service delivery system.
This course provides a general introduction to service operations management. This course aims
to familiarize the learner with the major operational problems and issues that confront managers
of services, and provide the learner with concepts, insights and tools to deal with these issues in
order to gain competitive advantage through operations.

Course Educational Objectives:

• To identify, locate and define operational problems and issues affecting service delivery
and cost
• To gain the insights and suitable tools to analyze and deal with managerial challenges
• To link process capabilities and operational capabilities to business strategy
• To learn create cost-effective service processes suitable to the organization
• To understand the linkage between managerial actions and operational performance

UNIT 1 Introduction to Service Operations 10 hours

 Role of Services in Economy; -Nature of services-the Service concept-Customers and
relationships-Managing supply relationships -Global trends in Services Sector; Changing
paradigms in Competitiveness of services

UNIT 2 Service Strategy 13 hours

developing an overall vision for the service system-Developing a service strategy- service
culture.

UNIT 3 Service delivery design-Implications for Service Delivery 12 hours

Design-service Processes; service People, Resource utilization; Performance measurement-

Linking operations decisions to business performance

UNIT 4 Managing Supply and demand 12 hours

Managing Waiting lines-Queuing Theory Applications in Service Systems- Capacity issues in
service systems-Forecasting Demand for services
UNIT 5 Global Services Delivery Models in Practice in IT/ITES and 13 hours
Financial Sectors
Risk & Security issues in Financial Services Sector; Role of technology; Services Management in
various sectors

Text Books:
• R. Johnston and G. Clark, Service Operations Management, New Delhi: Prentice Hall.
• J. A. Fitzsimmons and M. J. Fitzsimmons, Service Management - Operations, Strategy and
Information Technology, New Delhi: McGraw Hill Publishers

References:

• Service Operations Management, Second Edition, David W Parkar

• Successful Service Operations Management by Richard Metters

 • Biotech-global-business-services and Optimizing Global Service Delivery Models

Course Outcomes:

• Develop an understanding of the operational aspects of services for their effective

management.

• Design the service processes

• Design a Servicescape to facilitate precise delivery of a service.

• Manage the demand and capacity of a service for maximizing the yield.

• Forecast service demand and bridge gap between customer expectation and subsequent
deliver

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 3 0 0 0 0 3 2
CO2 0 0 3 3 0 3 3
CO3 0 3 0 0 0 2 3
CO4 2 3 0 0 0 3 3
CO5 3 2 2 2 3 3 3
Note: 1 - Low Correlation 2 - Medium Correlation 3 - High Correlation
APPROVED IN:
BOS : ACADEMIC COUNCIL
SDG No. & Statement

SDG Justification:

********
 BUSINESS ANALYTICS

L T P S J C
BUAN7001 Machine Learning
3 0 0 0 0 3

Pre-requisite

Co-requisite

Preferable exposure

Course Description:
Machine learning is an application of artificial intelligence (AI) that provides systems the ability
to automatically learn and improve from experience without being explicitly programmed.

Course Educational Objectives:

• Understand the concepts of Machine Learning
• Use a tool to implement Supervised Learning Algorithms
• Use a tool to implement Unsupervised Learning Algorithms
• Understand how ANN works
• Understand different applications of Machine Learning

UNIT 1 Introduction to Machine Learning 7 hours

Basics of Machine Learning, Categories of Machine Learning, Steps in Machine Learning, The
Machine Learning process, Train and Test Data, Validation Techniques (Cross-Validation)

UNIT 2 Supervised Learning 7 hours

Linear Regression, Logistic Regression, Naïve Bayes Classifier, K-Nearest Neighbors Support
Vector Machines, Decision Trees, Bagging &Boosting

UNIT 3 Unsupervised Learning 7 hours

 Clustering: Distance measures, Different clustering methods (Distance, Density, Hierarchical),
Iterative distance-based clustering; Dealing with continuous, categorical values in K-Means,
Dimensionality Reduction/ Feature Selection

UNIT 4 Reinforcement Learning and Deep Learning 7 hours

Markov Decision, Monte Carlo Prediction, Artificial Neural Networks: Basic Structure of ANN,
Types of ANN, Defining and Training of ANN

UNIT 5 Applications of Machine Learning 7 hours

Sales and Marketing, Financial Services, Social Media Management, Self Driving Cars, Fraud
Detection

Text Books:
• Saikat Dutt, Subramaniyam Chandramouli, Amit Kumar Das, Machine Learning, Pearson
Education

References:

• E. Alpaydin, Introduction to machine learning, 3rd edition, The MIT Press.

• Doug Hudgeon Richard Nichol, Machine Learning for Business. Manning Publications Co.

• Andreas C. Müller & Sarah Guido, Introduction to Machine Learning with Python. by O’Reilly
Media, Inc.

• Kevin Gurney, An introduction to neural networks. UCL Press Limited.

• S Haykin, Neural Networks and machine learning. Pearson

Course Outcomes:

• Distinguish different categories of machine learning

• Build a model using supervised learning techniques

• Build a model using supervised learning techniques

• Describe the concept of reinforcement learning and deep learning

• Evaluate different applications of machine learning

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 2 2 0 0 2 1 1
CO2 2 3 0 0 3 1 2
CO3 2 3 0 0 3 1 2
CO4 2 3 0 0 3 1 2
CO5 2 3 0 0 3 1 2
Note: 1 - Low Correlation 2 - Medium Correlation 3 - High Correlation
APPROVED IN:
BOS : ACADEMIC COUNCIL
SDG No. & Statement 8
Industry, Innovation and Infrastructure
SDG Justification:
This course is related to programming, which is considered important for IT applications,
practice of data analytics, and digital infrastructure in the industry. So, this course might help
for building resilient infrastructure, promote inclusive and sustainable industrialization and
foster innovation.

**********
 L T P S J C
BUAN7011 Data Science with R
3 0 0 0 0 3

Pre-requisite

Co-requisite

Preferable exposure

Course Description:
R is an open source programming language for statistical computing and graphics. Being open
source, it has found huge acceptance among data scientists and is one of the popular tool for
data science and machine learning.

Course Educational Objectives:

• Understand data types and structures using R language
• Understand and practice data processing using control flow in R
• Understand package management and visualization in R
• Practice data analysis using R
• Learn and practice machine learning algorithms using R

UNIT 1 Elements of R 8 hours

Concept of R, IDE of R, Mathematical Operators and Vectors, Assigning Variables, Special

Numbers, Logical Vectors, Classes, Different types of numbers, Changing classes, Examining
Variables, The workplace, Elements in R – Vectors, Matrices and Arrays, Lists, Conversion
between vectors and lists, Combining lists, Data Frames

UNIT 2 Functions, Strings and Flow Control 8 hours

 Environments, Functions, 185 Strings, Factors, Flow Controls - Conditional – if and else,
Vectorized if, Multiple Selection, Loops – repeat loops, while loops, for loops, Advanced looping
– replication, looping over lists, looping over arrays, Multiple – Input Apply, Instant vectorization,
Split-Apply-Combine

UNIT 3 Packages and Visualization 8 hours

Loading packages, search path, libraries and installed packages, installing packages, maintaining
packages, Visualization – The three plotting systems, Scatterplots – base graphics, lattice
graphics, ggplots, Line Plots, Histograms, Box Plots, Bar Charts, Other plotting packages and
systems

UNIT 4 Computing Statistics and Exploratory Data Analysis 8 hours

Summarizing data, Calculating relative frequencies, Tabulating Factors and creating contingency
tables, Testing categorical variables for independence, Calculating Quantiles of a dataset,
Converting data into z-scores, t-test, testing sample proportions, testing normality, comparing
means of two samples, testing correlation for significance, Variations, Missing Values,
Covariation, Patterns and Models
UNIT 5 Machine Learning and Model Building with R 8 hours

Types of machine learning algorithm, supervised learning algorithms – Linear regression in R,

Logistic Regression in R Unsupervised Learning in R -Clustering with R, Recommendation
Algorithms, Steps to generate recommendations in R, Model Building: Model basics, Type of
Models, Visualizing models – Predictions, Residuals, Model Building, Communicating results –
Basics of R Markdown

Text Books:
• Paul Teetor, R Cookbook, O’Reilly.
References:

• Fred Nwanganga, Mike Chapple, Practical Machine Learning in R, John Wiley & Sons, Inc.

Course Outcomes:

• Handle data types and structures using R language

• Perform data processing using control flow in R

• Manage packages and create visualizations using R

• Perform data analysis using R and create reports

• Practice machine learning algorithms using R and create reports

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 0 1 0 0 2 1 2
CO2 0 2 0 0 2 1 2
CO3 0 2 0 0 2 2 3
CO4 0 3 0 0 3 3 3
CO5 0 2 0 0 2 2 3
Note: 1 - Low Correlation 2 - Medium Correlation 3 - High Correlation
APPROVED IN:
BOS : 17th May,2022 ACADEMIC COUNCIL 17th June,2022
SDG No. & Statement 9
Industry, Innovation and Infrastructure

SDG Justification:
This course is related to visualization, which helps in understanding the data better and to
provide useful insights, practice of data analytics, and digital infrastructure in the industry
So, this course might help for building resilient infrastructure, promote inclusive and sustainable
industrialization and foster innovation.

********
 L T P S J C
BUAN7021 Data Visualisation
3 0 0 0 0 3

Pre-requisite

Co-requisite

Preferable exposure

Course Description:
Data Visualization is the presentation of data in a pictorial or graphical format. Today analysts
are required to deal with large amount of data. Visualization helps in presenting the data in
pictorial or graphical format. Such visual representation will help in providing better insights to
the decision maker. Tableau and Power BI are popular visualization tools to create visual data.

Course Educational Objectives:

• To understand the concept and benefits of visualization
• Understand the usage of different visual encoding
• Provide hands on working with Tableau and Power BI tool

UNIT 1 Introduction to Visualization 9 hours

Concept and importance of data visualization, choosing appropriate visual encodings – ordering
of items, number of distinct values, structure of visualization, Positioning - Placement and
Proximity, Graphs and Layouts, Colors, Size, Text and Typography, Shape, Lines

UNIT 2 Charts in Tableau 9 hours

Connecting to Data Source, Tables, Charts, GIS Charts, Data Dashboards, Story
UNIT 3 User defined fields and Customization 9 hours
 Using predefined fields, calculating percentages, applying if-then logic, applying logical
functions, showing totals and percentages, discretizing data, manipulating text, aggregate data,
Customization in Tableau.

UNIT 4 Data Visualization with Power BI 9 hours

Introduction to Power BI, Primary tools of Power BI, Reports in BI, Charts in BI, Slicers, Map
Visualizations.
UNIT 5 Dashboards and Customization with Power BI 9 hours

Dashboard Vs reports, Creating a dashboard, Dashboard Tiles, Pinning Tiles, Custom

Visualization

Text Books:
• Mastering Microsoft Power BI by by Greg Deckler, Brett Powell, Second edition
• Mastering Tableau 2021, by Marleen Meier, David Baldwin (Author), 3rd Edition

References:

Course Outcomes:

• To understand the concept and benefits of visualization

• Understand the usage of different visual encoding

• Provide hands on working with Tableau

• Hands on experience with Power BI

• Story telling through Data Visualization

CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 0 1 0 0 2 1 2
CO2 0 2 0 0 2 1 2
CO3 0 2 0 0 2 2 3
CO4 0 3 0 0 3 3 3
CO5 0 2 0 0 2 2 3
Note: 1 - Low Correlation 2 - Medium Correlation 3 - High Correlation
APPROVED IN:
BOS : 17th May, 2022 ACADEMIC COUNCIL 17th June, 2022

SDG No. & Statement 9

Industry, Innovation and Infrastructure
SDG Justification:
This course is related to programming, which is considered important for IT applications,
practice of data analytics, and digital infrastructure in the industry. So, this course might help
for building resilient infrastructure, promote inclusive and sustainable industrialization and
foster innovation.

******
 L T P S J C
BUAN7031 Web Technologies for Data Analytics
3 0 0 0 0 3

Pre-requisite

Co-requisite

Preferable exposure

Course Description:
Web technologies is the work involved in developing digital infrastructure required for business
firms and other enterprises. Web technologies can range from developing a simple Single Page
Applications (SPA) to a complex web application that addresses the ecommerce needs of
businesses. Web engineering, Web design, Web content development, client-side/server-side
scripting, Web server and network security configuration, are few typical tasks that are greatly
in demand for e-commerce jobs today.

Course Educational Objectives:

• Understanding on internet technologies and their importance for business.
• Understanding on presentation layer and its role in building web-based resources for
business firms.
• Understanding on data layer and its role in developing web-based resources for
business firms.
• Understanding on network layer and its role in building web resources for business
firms.
• Understanding on various web frameworks and their importance in building/developing
web resources for business firms.

UNIT 1 Internet Technologies 8 hours

Internet technologies: Concept and evolution of internet, internet domains, WWW. Networking:
web server and clients – architecture, types, IP addresses and protocols, types of network layers,
services of TCP/IP - SNMP, FTP, DNS etc. Domains: types, registration. Open System
Interconnection model (OSI), OSI vs TCP/IP Reference Models, various layers of OSI model.

UNIT 2 Client-Side Technologies 8 hours

HTML – HTML tags, commonly used HTML commands, titles and footer, text formatting, text
styles, lists, graphics – images and videos, tables, links, frames. CSS – types of insertion,
comments, colors, backgrounds, borders, margins, padding, height and width, outlines, text,
fonts, icons, tables, opacity, forms, layouts, math functions, backgrounds, gradients, shadows,
text effects, 2D and 3D transformations, animations, pagination, multiple columns, media
queries, images & videos, frameworks, templates. JavaScript: data types & literals, variables,
type casting, operators, control structures, conditional statements, loops, functions, OOPs.

UNIT 3 Back-End Technologies 8 hours

Introduction to Object Relational Mapping/Mapper (ORM). Hibernate: Overview & architecture,

environment, configuration, sessions, persistence, mapping, annotations, query language,
native SQL, batch processing. SQLAlchemy: connecting to databases, creating tables, SQL
expressions, selecting rows, using aliases, CRUD expressions, handling multiple tables, joins,
conjunctions, functions, set operations, mapping, sessions, adding objects, using queries,
updating objects, applying filter, file operators, lists and scalars, relations, joins, loading, dialects.
UNIT 4 Network Programming 8 hours

Network programming: Internet protocols, IP addresses, DNS lookup, routing, HTTP – client,
server, requests, response, headers, authentication, data downloads; Network interfaces,
socket programming, Email – telnet, messages, SMTP, POP3, IMAP, SSH, FTP, SFTP; Web servers,
proxy servers; Remote Procedure Calls (RPC), RPC JSON server.
 UNIT 5 Server-Side Technologies 8 hours

Fundamentals of JSP, Servlets: overview, environmental setup, architecture and lifecycle,

Syntax, directives, actions, requests and response, HTTP status codes, form processing, cookies,
and sessions. Spring boot: Bootstrapping, build systems, code structure, beans & dependency
injection, building RESTful web services. Python flask: Installation, application setup, handling
databases, templates, static files, modularity & blueprints; Templates- Jinja templating,
contexts; Handling errors – logging & debugging, custom error pages, CLI & Shell utilities,
deployment options.

Text Books:
• Kogent Learning Solutions, Web Technologies Black Book, DreamTech Press

References:

• Godbole, Khate, Web Technologies, McGraw Hill

Course Outcomes:

• Gain knowledge on domain exploration, registration, and maintenance strategies.

• Use technologies related to presentation layer and build few applications related to business
analytics.

• Use technologies related to data layer and demonstrate skills such as data collection, data
storage, data retrieval and presentation.

• Use network programing to deal with IP addresses, routing, HTTP request, response
handling, etc.

• Use few web frameworks and develop/build server-side business-based analytics

infrastructure.
CO-PO Mapping:
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3 PSO4
CO1 0 1 0 0 2 1 2
CO2 0 2 0 0 2 1 2
CO3 0 2 0 0 2 2 3
CO4 0 3 0 0 3 3 3
CO5 0 2 0 0 2 2 3
Note: 1 - Low Correlation 2 - Medium Correlation 3 - High Correlation
APPROVED IN:
BOS : 17th May,2022 ACADEMIC COUNCIL 17th June 2022

SDG No. & Statement 9

Industry, Innovation and Infrastructure
SDG Justification:
Knowledge on financial markets and services related to 8 & 9 SDGs, as subject deal with factors
contributing to economic growth, industrial investments, Innovations and infrastructure
development.

********