5th & 6th Sem Syllabus 2023-24
5th & 6th Sem Syllabus 2023-24
B.A.Programme
                     ***    B.Com
                           SYLLABUS
           DRAFTSYLLABUSFOR
               With Effect from 2023-24
CHEMISTRY
UNDER
NATIONALEDUCATIONPOLICY(NEP)
                      AS PER NEP-2020
                                               Karnatak University, Dharwad
                                Curriculum frame work for B.Com V and VI Semesters under NEP
                                                             B.Com V Semester
                                                                                                   Teaching
                                                                                     Category
           Sl                                                                                      Hours Per                              Total
                  Course Code                   Title of the Course                     of                        SEE        CIE                  Credits
           No.                                                                                       Week                                 Marks
                                                                                     Courses
                                                                                                   (L + T+P)
           36     025COM011       Cost Accounting – Principles and Practice – I        DSC           4+0+0            60      40           100        4
           37     025COM012              Income Tax Law & Practice – I                 DSC           4+0+0            60      40           100        4
           38     025COM013            Principles and Practice of Auditing             DSC           4+0+0            60      40           100        4
           39      Ref. table           One Course from Elective Group                 DSE           3+0+0            60      40           100        3
           40      Ref. table           One Course from Elective Group                 DSE           3+0+0            60      40           100        3
                                                                                     Vocational
           41     025COM0101        Goods and Services Tax –Law & Practice                           3+0+0            60      40           100        3
                                                                                        -1
           42     025COM0061             Employability Skills in Commerce             SEC-SB         2+0+2            60      40           100        3
                                                                                              Banking
       Course                                    Course      Marketing &          Course                     Course        Business          Course        Business
Sl.                Finance and Accounting                                                        and
        Code                                      Code       HRM Group-            Code                       Code         Statistics         Code         Analytics
No.                       Group-A                                                            Insurance
       (DSE)                                     (DSE)           B                (DSE)                      (DSE)         Group-D           (DSE)         Group-E
                                                                                              Group-C
                                                                Retail                         Banking                      Business                       Basics of
                     Principles of Foreign
 1    025COM021                                025COM023      Marketing       025COM025        Law and    025COM027        Statistics –    025COM029       Business
                    Exchange Management
                                                             Management                        Practice                          I                         Analytics
                                                               Human                          Insurance                     Business
                                                                                                                                                           Marketing
 2    025COM022     Accounting Standards       025COM024      Resource        025COM026        Law and    025COM028        Statistics –    025COM020
                                                                                                                                                           Analytics
                                                             Development                       Practice                         II
Note: Student should opt any one of the groups given above in 5th semester. The same group should be continued in 6th semester.
                                    Karnatak University, Dharwad
                                          Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course):
1. Understand the concepts of cost accounting and compare with the financial accounting
2. Explain the applicability of cost accounting methods in various industries
3. Prepare the cost-sheet of a given manufacturing unit or service enterprise
4. Identify the various cost elements that go in making up a unit of product or service.
5. Explain the various kinds of direct and indirect materials needed to produce a tangible
   product
6. Identify the cost elements of employees in manufacturing a product or rendering a service.
7. Distinguish between various elements of overhead cost and their allocation, apportionment
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
Course Outcomes (COs) / Program            1 2    3 4     5 6    7     8    9    10     11    12
Outcomes (POs)
       i
ii
iii
iv
vi
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
Course Content
                                                Content                                                        56 Hrs
                                                Unit – 1
Introduction to Cost Accounting: Meaning and definition, scope and uses of cost accounting,
functions and significance of cost accounting; Relationship between financial accounting and cost
accounting; cost accounting v/s costing; cost v/s price; role of cost accounting in managerial decision
                                                                                                                 08
making; cost objects, cost units and cost centres ; systems, methods and techniques of cost
accounting; Installation of cost accounting system; limitations of cost accounting
                                                Unit – 2
Classification of Costs: Concept of cost; economist concept of cost –opportunity cost; cost v/s
costing; cost classification - methods of classification - nature, elements, functions, behaviour,
controllability, period, identifiability; managerial classification of cost; preparation of cost sheet; Unit     12
and Output Costing –meaning, features, merits and applicability, preparation of cost sheet
                                                Unit – 3
Accounting for Material Cost: Material Cost– Meaning of material – direct and indirect material;
material cost and significance of material cost control; purchase control – procedure involved in
purchase – evaluation of quotations and calculation of effective cost of purchase, treatment of trade
discount, transportation and defectives; ; economic order quantity; stores control – location and
                                                                                                                 12
functions of stores department; levels of inventory; issue control – importance of issue control;
methods of pricing issues – FIFO, LIFO, Weighted Average, Base Stock and Standard Price
methods; criteria of effective pricing method; inventory control techniques – periodic v/s perpetual
inventory system and ABC analysis, VED analysis.
                                                Unit – 4
Accounting for Labour Cost: Meaning of Labour – direct and indirect labour; meaning and
components of labour cost control; departments involved; time keeping and time booking – meaning
and records; methods of wage payment – time rate and piece rate; types and essentials of effective
incentive plans - Halsey, Rowan, Taylor’s Differential, Merrick’s, Gantt’s and Emerson’s Efficiency              12
plans; group bonus plans – meaning, features and types; labour turnover – meaning, reasons, effects,
costs, measurement and control; treatment of idle time and overtime wages.
                                                 Unit – 5
Accounting for Overhead: Meaning of Overhead-Overhead Cost Control – meaning and
significance, classification of overheads – nature, elements, functions, identifiabiity, behavior, etc;
primary and secondary distribution of overheads; absorption of overheads – meaning and objectives;
recovery rates – single or multiple rates; actual rate v/s predetermined; methods of absorption–                 12
material and direct labour cost, direct labour hours and machine hour rates; accounting treatment of
over and under absorption of overheads.
Text Books
   1.        Jain and Narang, Principles of Cost Accounting, Kalyani Publishers, New Delhi.
   2.        S N Maheswari, Cost Accounting, Sultan Chand & Sons, New Delhi.
   3.        M N Arora, Cost Accounting, Vikas Publications, New Delhi.
   4.        Ravi M. Kishore, Cost accounting, TAXMANNs Publications
   5.        Jawahar Lal and Seema Srivastava and Manish Singh, Cost Accounting – Text,
             Problems and Cases, McGraw Hill Publications, New Delhi
References
   1. V K Saxena and C D Vashist, Advanced Cost and Management Accounting, Sultan
      Chand & Sons, New Delhi
   2. Khan and Jain, Cost and Management Accounting, TMH, New Delhi.
   3. Charles T Horngren, Srikant Datar and Madhav Rajan, Cost Accounting, Pearson
      education, New Delhi.
   4. Collin Drury, Cost and Management Accounting, Cengage Publications, New Delhi.
   5. Gupta, Sharma and Ahuja, Cost Accounting, FK Publications, New Delhi.
Pedagogy
   1. Visit local industrial unit to observe manufacturing process, storage, packing, payroll
      payments etc
   2. Collect various cost elements for calculating the cost per unit
   3. Collect the pay roll payments method used in the industrial visited
   4. Observe and collect the method of material codification, segregation, storage and issue to
      the production
   5. Visit the industrial unit gates relating the recording of time of entry, exit and computing
      the total time spent in the factory
                                     Formative Assessment
   Assessment Occasion                              Weightage in Marks
         First Class Test                                    10
        Second Class Test                                    10
           Assignment                                        10
           Seminars                                          10
              Total                                          40
                                                Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions that serve as
evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes (POs)
ii
iii
iv
vi
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes whose
attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome addresses a particular
program outcome.
                                             Course Content
                                            Content                                          56Hrs
                                            Unit – 1
       Introduction: Concept of Tax and Taxation; classification and evolution of tax laws
       in India; meaning of terms used in Income Tax Act, 1961; Person, Assesses, Previous
       year, Assessment year, Income, Gross Total Income, Total Income, Agricultural           08
       Income, etc. Exempted Income (Concerned only with salary)
                                            Unit – 2
       Residential Status: Rules for determining residential status of Individual, HUF,
                                                                                               12
       Firm and Company, residential status and incidence of tax; practical problems.
                                            Unit – 3
       Income from Salary: Meaning of salary and allowances, perquisites and
                                                                                               12
       retirement benefits, deductions, computation of salary income, Practical problems.
                                            Unit – 4
       Income from House Property: Annual Value of let out and self-occupied properties;
       deductions in computation of house property income; practical problems.                 12
                                             Unit – 5
       Income from Business: Depreciation and other permissible deductions, disallowable
       expenses, income and expenses of illegal business, computation of business income;
       income from profession; computation of income of doctors, lawyers, chartered            12
       accountants, civil engineers; Practical problems.
Text Books
        1. Vinod K. Singhania & Kapil Singhania – Students Guide to Income Tax, Taxmann
             Publications, New Delhi.
        2.   H C Mehrotra and S P Goyal, Income Tax Law and Practice, Sahitya Bhawan Publications, Agra.
        3.   Srinivasan T Income Tax Law and Practice, Vijay Nicole Imprints
        4.   Girish Ahuja & Ravi Gupta – Direct Taxes, Bharat Publications.
        5.   T. N. Manoharan – Direct Taxes, Snow White Publicatiotions
References
        1. Whittenburg and Altus Buller, Fundamentals of Income Tax, Cengage Publications,New Delhi.
        2. Chandrashekara, Ramachandra and Mariyappa, Income Tax, Himalaya Publications,Mumbai.
        3. Chandrashekara, Ramachandra and Mariyappa, Income Tax, Himalaya Publications,Mumbai.
        4. Lal, B B, Income Tax and Central Sales Taxes – Law and Practice, PearsonEducation,
           New Delhi.
        5. Hariharan, Income Tax – Law and Practice, TMH, New Delhi.
Pedagogy
   1. Visit the office of the Income Tax Department and collect various tax returns used by
      various assesses
   2. Visit the office of the local tax consultants and discuss with them tax returns
   3. Compute the income details of teachers of your educational institution and compute the
      total tax liability
   4. Visit the bank branch nearest to your college/home and collect various forms and
      documents
   5. Assuming a hypothetical loan amount for residential purpose, compute the EMI
   6. Help a person taking bank loan by filling various documents
    Formative Assessment
      Assessment Occasion                   Weightage in Marks
    First Class Test                               10
    Second Class Test                              10
    Assignment                                     10
    Seminars                                       10
    Total                                          40
                                                Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions that serve as
evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes (POs)
ii
iii
iv
vi
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes whose
attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome addresses a particular
program outcome.
                                               Course Content
                                               Content                                               56Hrs
                                               Unit – 1
      Introduction to Auditing: Meaning, definitions and objectives of auditing; accounting v/s
      auditing; advantages and limitations of auditing; classification of audit; audit
      programme; appointment, qualifications and removal of company auditor; powers, duties           08
      and liabilities of company auditor.
                                               Unit – 2
      Auditing and Assurance Standards: Overview, standard setting process; Statements
      and Guidance Notes on Auditing Issued by the ICAI; Significant differences between
                                                                                                      12
      Auditing and Assurance Standards; role of International Auditing and Assurance
      Standards Boards.
                                               Unit – 3
Unit – 4
      Vouchers and Verification: Meaning of voucher and vouching; vouching v/s auditing;
      audit of receipts – cash sales, receipts from debtors; payments – cash and credit purchases,
                                                                                                      12
      payment to creditors, wages, expenses, capital expenditures, bank payments; audit of
      assets and liabilities.
                                                Unit – 5
      Audit Report: Meaning, nature, scope and importance of auditor’s report; types of
      auditor’s report; report v/s certificate; contents of audit report; disclaimers, adverse
                                                                                                      12
      opinion; audit committee – meaning, objectives, composition and functions of audit
      committee.
Text Books
        1.   B N Auditing, Practical Auditing, S Chand & Company, New Delhi.
        2.   Dinkar Pagare, Principles adnd Practice of Auditing, Sultan Chand, New Delhi
        3.   T R Sharma, Auditing, Sahitya Bhawan Publications, Agra
        4.   Ravinder Kumar and Virendar Sgarnam Auditing: Principles and Practice, PHI, NewDelhi.
        5.   S K Basu, Auditing: Principles and Techniques, Pearson Education, New Delhi.
        6.   Ashok Sharma, Auditing, FK Publications, New Delhi.
References
        1. Arun Kumar and Rachana Sharma, Auditing Theory and Practice, Atlantic Publishers,New
                Delhi.
           2.   Saxena and Saravanvel, Practical Auditing, Himalaya Publishing House, Mumbai.
           3.   Kurt Pany, Auditing, TMH, New Delhi.
           4.   Minaxi Rachcha, Siddeshwar Gadadeand Rachcha, Introduction to Auditing, Vikas Publications
           5.   L K Shukla, Auditing – Principles and Practice, Taxmann, New Delhi.
Pedagogy
   1. Visit the offices of local chartered accountants and discuss with the concept of auditing
   2. Collect details of various registers and books maintained by the local business unit with which you
      are familiar
   3. Discuss with the auditor of a select bank branch the process of vouching and verification
   4. Observe the audit programme in any office where audit programme is in progress
   5. Discuss with the local chartered accountants the process of drafting the audit programme
   6. Examine the contents of previous audit report of local familiar business unit
 Formative Assessment
     Assessment Occasion                                     Weightage in Marks
        First Class Test                                              10
       Second class Test                                              10
           Assignment                                                 10
            Seminars                                                  10
                Total                                                 40
                                                Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions that serve as
evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes (POs)
ii
iii
iv
vi
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes whose
attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome addresses a particular
program outcome.
                                       Course Content
                                      Content                                             42Hrs
                                      Unit – 1
Introduction: Meaning of foreign exchange (Forex), forex transactions and forex
market; structure of Forex market – Over-the-Counter (OTC) market – spot and
forward markets; participants – wholesale or inter-bank market and retail or client
                                                                                           08
market; international banks, bank customers, non-bank dealers, FX brokers and central
banks; settlement of forex transactions – correspondent banking relationship – types of
accounts – Nostro, Vostro and Loro Accounts
                                      Unit – 2
Forex Markets and Rate: – Spot Market – meaning and quotations – direct and
indirect quotes; European and American terms; bid-ask spread; forward market –
                                                                                           10
meaning and quote; premium or discount on forward trade; cross exchange rate;
triangular arbitrage transactions(problems relating thereto)
                                      Unit – 3
Exchange Rate Determination: Theories – Purchasing Power Parity Theory (PPP) –
meaning, assumptions and rte determination; Interest Rate Parity Theory (IRP) –
meaning, assumptions and rate determination; Fisher’s Effect and International Fisher
                                                                                           08
Effect; Forecasting Exchange Rates - - forecasting techniques – efficient market
approach, fundamental approach and technical approach; factors determining exchange
rates; fixed, floating, crawling rates, etc., (problems relating thereto)
                                      Unit – 4
Forex Risk Management – I: Meaning of f o r e x risk or exposure; types of
exposures – transaction, translation and economic exposures; methods of handling
forex risk - internal and external techniques; internal -currency of invoicing, leading
and lagging; netting – meaning and types; reinvoicing centre (simple problems) and         10
External Techniques (Theory only) – forward and futures contracts, options and swap
markets .
                                       Unit – 5
Forex Risk Management – II: Translation Exposure – Meaning and
significance; translation methods – current and non-current methods; monetary and
                                                                                           09
non-monetary methods; temporal methods; economic exposure – meaning and
measurement.
Text Books
           1. Jeevanandam, Foreign Exchange and Risk Management, Sultan Chand & Sons, New Delhi.
           2. Eiteman, Stonehill, Moffett and Pandey, Multinational Business Finance, PearsonEducation,
              New Delhi.
           3. Khan and Jain, Financial Management, TMH, New Delhi.
           4. Pandey I M, Financial Management, Vikas Publications, New Delhi.
           5. V Pattabhi Ram and S D Bala, Strategic Financial Management, Prime Academy,Chennai.
References
        1.    P K Jain and Surender Yadav, International Financial Management, Macmillan, Delhi
        2.    Luc Soenon, Foreign Exchange Management, McGraw Hill Publications, New Delhi.
        3.    Chatterjee, Principles of Foreign Exchange, Himalaya, Mumbai.
        4.    Bhole, International Financial Management, TMH, New Delhi.
        5.    Madhu Vij, International Financial Management, TMH, New Delhi.
Pedagogy
   1. Visit the office of commercial banks and note down the exchange rates between various
      currencies
   2. Prepare a statement showing the dollar value in rupee terms and observe increase or
      decrease in currency rate
   3. Identify the distinction between the devaluation of currencies and appreciation
   4. Discuss the local business entity engaged in foreign transactions on currencies
   5. Identify from local businesses the process of preparing international invoices
Formative Assessment
    Assessment Occasion                                     Weightage in Marks
       First Class Test                                              10
      Second Class Test                                              10
           Assignment                                                10
            Seminars                                                 10
              Total                                                  40
                                                  Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions that serve as
evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes (POs)
ii
iii
iv
vi
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes whose
attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome addresses a particular
program outcome.
                                             Course Content
                                            Content                                           45Hrs
                                             Unit – 1
       Introduction to Indian Accounting Standards: Meaning, features and significance of
       accounting standards – accounting Principles v/s Accounting Standards; Process of
       Development of Accounting Standards ; Set up of Accounting Standards Board –            08
       Composition and functions of ASB; Exposure Draft, Review and Issue of AS by
       Council; types of ASs notified by ICAI and Government of India;
                                             Unit – 2
       Preparation of Financial Statements (Ind AS 1) Frame work for preparation of
       Financial Statements, presentation of Financial Statement as per Ind AS 1. Statement
       of Profit and Loss, Balance Sheet, Statement of changes in Equity, statement of Cash    10
       /flow and Notes to accounts. Problems on preparation of Statement of Profit and
       Loss and Balance Sheet as per Schedule III of Companies Act, 2013.
                                             Unit – 3
       Provision under Accounting Standard for Items Appear in Financial Statements.
       Property, Plant and Equipment (Ind AS 16) - Intangible assets (Ind AS 38) -
       Impairment of assets (Ind AS 36) – Inventories (Ind AS 2) - Borrowing costs (Ind
                                                                                               08
       AS 23) – Investment Property (Ind AS – 40) –objectives, Scope, definitions,
       Recognition Measurement and disclosures of the above-mentioned
       Standards.Simple Problems on the above standards.
                                             Unit – 4
       Provisions under Accounting Standards for Items that do not Appear in Financial
       Statements. Segment Reporting (Ind AS 108), Related Party Discloser (Ind AS
                                                                                               10
       24), Events Occurring after Balance Sheet Date (Ind AS 10), Interim Financial
       Reporting (Ind As -34)
                                             Unit – 5
       Consolidated Financial Statement (Ind AS 110) Meaning and Definition- Holding
       Company and Subsidiary Company, Steps in Preparation of consolidated Financial
       Statements, Capital profit, Revenue profit, Non-controlling Interest and Goodwill       09
       or Capital Reserve and Unreleased profit, and mutual indebtedness. Problems on
       Preparation of Consolidated Balance Sheet.
Text Books
   1. D.S. Rawat students guide to accounting standards by Taxmann Publication.
   2. B D Chatterjee, Illustrated Guide to Indian Accounting Standards (Ind AS) 7th Edition 2022 by, Taxmann
      Publications.
   3. Parveen Sharma and Kapileshwar Bhalla, Ind As Ready Reckoner 1st Edition July 2023 by Commercial Law
      Publishers (India) Pvt. Ltd.
   4. Taxmann, New Accounting Standards (AS) by Taxmann Publication
   5. T.P. Ghosh Illustrated Guide to Indian Accounting Standards By Taxmann Publication
References
   1. Sri Hari, Cs Shivakumar, S Shwetha Indian Accounting Standards & IFRS, Skyward Publishers
   2. S Anil Kumar, V Rajesh Kumar, B Mariyappa Indian Accounting Standards & IFRS Himalaya Publishing
      House
   3. Asish K Bhattacharyya Practices Comparisons & Interpretations Indian Accounting Standards, Mcgraw Hill
      Education
   4. Jagadish Raiyani, Gaurav Lodha International Financial Reporting Standards & Indian Accounting practices,
      New Century Publications.
   5. Kees Camfferman Aiming for Global Accounting Standards, OUP Oxford Publisher
Pedagogy
   1.   Visit te offices of local CA’s and discuss the utility of accounting standards
   2.   Collect annual reports of companies and identify various accounting standards
   3.   Segregate accounting standards relevant for various financial statements
   4.   Collect annual reports of service enterprises and identify applicable accounting standards
   5.   Visit the website of ICIA and note down accounting standards issued so far.
   6.   Compute inventory valuation as per standard by visiting local manufacturing units.
Formative Assessment
    Assessment Occasion                                    Weightage in Marks
         First Class Test                                           10
        Second Class Test                                           10
           Assignment                                               10
             Seminars                                               10
              Total                                                 40
                                                Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions that serve as
evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes (POs)
ii
iii
iv
vi
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes whose
attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome addresses a particular
program outcome.
                                                 Course Content
                                                Content                                               Hrs
                                                Unit – 1
        Introduction and Perspectives on Retailing Introduction – Meaning – Characteristics
        - Emergence of organizations of retailing - Types of Retailers (Retail Formats) -
        Multichannel Retailing -Customer Buying Behaviour, Historical Perspective - role of           08
        retailing - trends in retailing – FDIin Retail - Problems of Indian Retailing - Current
        Scenario.
                                                Unit – 2
        Theories and Strategies of Retail Planning Introduction - Wheel of retailing - The
        Retail Accordion - Strategy - Financial Strategy - Site & Locations (Size and space
        allocation - location strategy - factors affecting the location of Retail - Retail location
                                                                                                      10
        Research and Techniques, Objectives of Good store Design.) – Human Resource
        Management in retailing - Information Systems and supply chain management &
        Logistics in retail.
                                                Unit – 3
        Store Management and Visual Merchandising Introduction - Store Management:
        Responsibilities of Store Manager - Store Security- Parking Space Problem at Retail
        Centres, Store Record and Accounting System - Coding System - Material Handling in
        Stores - Management of Modern retails -Store Layout, Design: Types of Layouts.
                                                                                                      08
        Visual Merchandising: Introduction - Visual Merchandising Techniques - Controlling
        Costs and Reducing Inventories Loss – Exteriors & Interiors Customer Service -
        Planning Merchandise Assortments -Buying systems –Buying merchandise and Retail
        Communication Mix- Role of Visual Merchandiser.
                                                Unit – 4
        Retail Pricing Introduction – Meaning of Retail Pricing - Factors influencing retail
        pricing - Retail pricing strategies.                                                          10
                                                Unit – 5
        Emerging trends in Retail Industry Artificial intelligence in retailing – Shopping
        with AR - Hyperlocal in retailing - Product customization - Visual search -
                                                                                                      09
        Omnichannel experiences - Pop-up shops - Same-day delivery - Social shopping -
        Private label brands - Ethical and value-based brands - Google Shopping.
Text Books
   1.   T. Srinavasa Rao Retail Marketing , Global Vision Publishing House.
   2.   Sinha, Piyush Kumar &Uniyal (2010), Managing Retailing, Oxford University Press.
   3.   Chetan Bajaj, Retail Management, Oxford University press.
   4.   Levy &Weitz (2012), Retail Management, TMH, 8th Edition
   5.   P Madhusoodanan Pillai, B Vijayachandran Pillai Retail Marketing, Sonali Publications.
References
    1. Dravid Gilbert, Retail Marketing Management, Pearson Education, 2nd Edition.
    2. A. J. Lamba, The Art of Retailing, McGraw Hill.
    3. Swapna Pradhan (2012), Retailing Management, TMH,
    4. Barry Berman, Joel R. Evans,Retail Management: A Strategic Approach, Pearson Publications.
    5. Margaret Bruce, Christopher Moore, Grete Birtwistle International Retail Marketing: a Case Study
       Approach T and F India.
Pedagogy
    1.   Visit local retail marketing malls and observe arrangement of the store.
    2.   List out the number of sections in the mall and items displayed
    3.   Collect the list of customers visiting the mall in last one week
    4.   Study the payment method used by the customer
    5.   Learn the method of preparing the invoice.
    6.   Learn the method of making online payment.
 Formative Assessment
     Assessment Occasion                                    Weightage in Marks
          First Class Test                                           10
         Second Class Test                                           10
           Assignment                                                10
            Seminars                                                 10
               Total                                                 40
                                                Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions that serve as
evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes (POs)
ii
iii
iv
vi
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes whose
attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome addresses a particular
program outcome.
                                              Course Content
                                             Content                                           45Hrs
                                             Unit – 1
        Introduction Human Resource Development – Evolution of HRD - Relationship with           08
        HRM - Human Resource Development Functions - Roles and Competencies of HRD
        Professionals - Challenges to Organization and HRD professionals – Employee
        Behaviour – External and Internal Influence – Motivation as Internal Influence –
        Learning and HRD – Learning Strategies and Styles
                                             Unit – 2
        Frame work of Human Resource Development Frame work of Human Resource                    10
        Development - HRD Processes - Assessing HRD Needs - HRD Model - Designing
        Effective HRD Program - HRD Interventions- Creating HRD Programs - Implementing
        HRD programs - Training Methods - Self Paced/Computer Based/ Company Sponsored
        Training - On-the-Job and Off-the-Job - Brain Storming - Case Studies - Role Plays -
        Simulations - TGroups - Transactional Analysis.
                                             Unit – 3
        Evaluating HRD Programs Introduction Evaluating HRD programs - Models and                08
        Frame Work of Evaluation - Assessing the Impact of HRD Programs - Human
        Resource Development Applications - Fundamental Concepts of Socialization -
        Realistic Job Review - Career Management and Development.
                                             Unit – 4
        Management Development Introduction - Management Development - Employee                  10
        counselling and wellness services – Counselling as an HRD Activity - Counselling
        Programs - Issues in Employee Counselling - Employee Wellness and Health
        Promotion Programs - Organizational Strategies Based on Human Resources.
                                             Unit – 5
        HR Performance Introduction -Work Force Reduction, Realignment and Retention -           08
        HR Performance and Bench Marking - Impact of Globalization on HRD- Diversity of
        Work Force - HRD programs for diverse employees - Expatriate & Repatriate support
        and development.
Text Books
   1. Werner &Desimone, Human Resource Development, Cengage Learning.
   2. William E. Blank, Handbook For Developing Competency Based TrainingProgrammes, Prentice-Hall, New
       Jerse
   3. Uday Kumar Haldar, Human Resource Development, Oxford University Press.
   4. Srinivas Kandula, Strategic Human Resource Development, PHI Learning.
   5. Nadler, Leonard: Corporate Human Resource Development, Van Nostrand Reinhold, ASTD, New York.
References
   1. Rao, T.V and Pareek, Udai: Designing and Managing Human Resource Systems, Oxford IBH Pub. Pvt. Ltd.,
         New Delhi, 2005.
    2. Rao, T.V: Readings in HRD, Oxford IBH Pub. Pvt. Ltd., New Delhi, 2004.
    3. Viramani, B.R and Seth, Parmila: Evaluating Management Development, Vision Books, New Delhi.
    4. Rao, T.V. (et.al): HRD in the New Economic Environment, Tata McGraw-Hill Pub.Pvt, Ltd., New Delhi,
         2003.
    5. Rao, T.V: HRD Audit, Sage Publications, New Delhi.
Pedagogy
    1. Visit branches of Commercial banks and discuss with employees about HRD practices
    2. Visit manufacturing organizations in your area and note down the HRD practices
    3. Compare and contrast the HRD practices in Service and manufacturing originations
    4. List out the methods of recruitment and training methods employed in local unit with
       which your familiar
    5. Study the performance appraisal techniques used in local business unit
    6. Prepare questionnaire to collect opinions of employees in industrial unit in area
 Formative Assessment
     Assessment Occasion                                    Weightage in Marks
          First Class Test                                         10
         Second Class Test                                         10
           Assignment                                              10
             Seminars                                              10
               Total                                               40
                                            Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
ii
iii
iv
vi
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                Course Content
                                Content                                      45Hrs
                                Unit – 1
Indian Banking System – Evolution, types of Banks – commercial
banks, co- operative banks, etc; Regulatory Framework – need and
significance; functions and powers of RBI; tools of monetary policy;          08
regulatory restrictions on lending; RBI Act, 1934 and Banking
Regulation Act, 1949.
                                Unit – 2
Banking Operations: preparation of vouchers, cash receipts and
payment entries, clearing inward and outward entries, transfer debit and
credit entries; KYC documents; types of accounts – Fixed, current and
                                                                              10
Savings bank accounts; scrutiny of loan applications; documents,
allowing drawls, and accounting entries; IT in Banking - overview of
banking services and IT related risks and controls; core banking
                                Unit – 3
Payment and collection of cheques and other negotiable instruments;
duties of paying and collecting banks;           endorsements; forged
instruments; bouncing of cheques and implications; return of cheques;
                                                                              08
case laws relating to paying and collecting bankers; liabilities of paying
banker payment in due course and in good faith; statutory protection to
collecting banks;
                                Unit – 4
Loans and Advances: types of borrowers and types of credit facilities;
cash credit, overdraft and demand loan, term loans, bill finance;
securities for bankers loans – lien, pledge, hypothecation, mortgage, set-    10
off, indemnities and guarantees, bill discounting, letter of credit,
commercial papers, etc., types of documents – procedure and stamping.
                                 Unit – 5
Interest and Annuities–calculation of simple and compound interest,
EMIs, fixed and floating interest rates; calculation of annuities; YTM –      09
concept and significance facility.
Text Books
References
        1.   Sukhivinder Mishra, Banking Law and Practice, S Chand &Co, NewDelhi.
        2.   Gomez Clifford, Banking and Finance:Theory,Law and Practice, PHI,NewDelhi.
        3.   Perry ,Law and Practice Relating to Banking, Metheun &Co, London.
        4.   Khubchandani, Practice and Law of Banking, MacMillan, NewDelhi.
        5.   Lib,Laws and Practices Relating to Banking, MacMillan, NewDelhi.
Pedagogy
   1. List out the number of Bank Branches in your local area and classify then into public and
      private sector banks
   2. Visit any one of the bank branches and identify the various sections created in the branch
   3. Discuss with the manager of the branch visited the nature of banking relationship
      between the customer and bank
   4. Collect the various forms for deposit and Withdrawal prepare questionnaire to collect the
      opinions of bank customers relating to banking services
   5. Observe in the bank the process of depositing and withdrawals
   6. Study the use of technology in the bank.
Formative Assessment
  Assessment Occasion                             Weightage in Marks
     First Class Test                                     10
    Second Class Test                                     10
       Assignment                                         10
        Seminars                                          10
           Total                                          40
                                           Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
       1.   Understand the concept of Life insurance and identify life insurance organization
       2.   Understand the economic role preformed by LIC of India
       3.   Explain the various insurance products sold by LIC
       4.   Understand the process of premium payment and claim settlement
       5.   Understand the non life insurance company in India
       6.   Distinguish between life and non life insurance business in India
       7.   Identify the process of premium payment and claim settlement in non life insurance
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
Course Outcomes (COs) / Program             1 2    3 4    5 6     7    8       9   10   11   12
Outcomes (POs)
    i
ii
iii
iv
vi
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                         Course Content
                                      Content                                     45Hrs
                                      Unit – 1
      Introduction–Concept and evolution; classification of insurance
      contracts; IRDAI functions and powers; insurance councils; licensing
                                                                                   08
      functions; growth of insurance – insurance contract; insurance
      terminology.
                                      Unit – 2
      Life Insurance – Life Insurance organization; premiums and bonuses;
      plans, annuities, group insurance, linked insurance plans; underwriting –
                                                                                   10
      structure and processes, financial underwriting – occupational, a
      vocational and residual risks; reinsurance.
                                      Unit – 3
      General Insurance – Introduction – policy documents; underwriting;
      rating and premiums; claims; fire insurance – basic principles and the       08
      fire policy; fire hazards and prevention
                                      Unit – 4
      Marine Insurance– basic concepts; fundamental                 principles;    10
      underwriting; types of cover; claims, recoveries.
                                      Unit – 5
      Health Insurance – Introduction – concept, significance and
      development, health insurance products in India; policy forms and
      clauses; pricing; regulation and legal aspects of health insurance;          09
      customer service in health insurance; reinsurance.
Text Books
Pedagogy
   1.    List out life non life insurance offices in your local area
   2.    Classify insurance branches into public and private sector
   3.    Identify life and non life policy and schemes
   4.    Prepare questionnaire to collect opinions of policy holders
   5.    Discuss with local branch managers the delay in claim settlement
   6.    Calculate the premium payable, surrender value and other calculations
Formative Assessment
  Assessment Occasion                               Weightage in Marks
        First Class Test                                    10
    Second Class Test                                       10
         Assignment                                         10
           Seminars                                         10
             Total                                          40
                                         Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
Course Outcomes (COs) / Program           1 2    3 4      5 6    7    8      9   10   11     12
Outcomes (POs)
    i
ii
iii
iv
vi
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                 Course Content
                                 Content                                       45Hrs
                                 Unit – 1
Introduction: Meaning, Definition, Nature, Function and Significance
of Statistics; Information and Data; Processing information and use of          08
statistical procedures; statistical variables; Qualitative and Quantitative.
                                 Unit – 2
Meaning; Necessity and methods of frequency distribution; Data
Grouping, discrete and Continuous; Introduction to graphs, graphs for
qualitative variable; Graphs for quantitative variable; types of graphs and     10
diagrams, Pictograph, Bar diagram, Scatter diagram, Histogram; Pie
char; Frequency curve and Frequency polygon.
                                 Unit – 3
Measures of Central Tendency: Mean, Median, Mode- Meaning,
Definition; Objectives and Functions; Weighted average, Geometric
mean, Harmonic mean; Merits and Demerits of Mean, Median and                    08
Mode; Mean of Two or More Means.
                                 Unit – 4
Measures of Dispersion – Meaning, Causes and effects of Dispersion;
Range, coefficient of range, Quartiles – Inter quartile range and Quartile
Deviation; Mean Deviation, Coefficient of Mean Deviation, Standard              10
Deviation, Coefficient of variation.
                                  Unit – 5
Skewness and Kurtosis - Meaning, Definition, Objectives, Significance
of Skewness and Kurtosis; Standard Deviation; The Lorentz curve
Skewness and Kurtosis; Measures of Skewness – Absolute and Relative,
Coefficient of Absolute and Relative; Coefficient of Skewness; Moments          09
and Moments-Based Measures of Skewness and Kurtosis.
Text Books
   1. G C Beri, Business statistics, McGraw Hill Publications.
   2. S.P. Gupta , Business Statistics, Sultan Chand and Sons, New Delhi.
   3. S.M. Shukla, Business Statistics, Sahitya Bhavan Publication, New Delhi.
   4. Levine, Szabat , Stephen &Vishwanathan, Business Statistics, Pearson Publication New
      Delhi.
   5. J.K. Sharma, Business Statistics, Vikas publication New Delhi
References
Formative Assessment
  Assessment Occasion                                Weightage in Marks
        First Class Test                                      10
    Second Class Test                                         10
         Assignment                                           10
           Seminars                                           10
             Total                                            40
                                          Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
Course Outcomes (COs) / Program            1 2    3 4     5 6    7    8      9   10   11     12
Outcomes (POs)
    i
ii
iii
iv
vi
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                Course Content
                                Content                                      45Hrs
                                Unit – 1
Introduction to Correlation – Karl Pearson’s Product Moment; Co-
efficient of Correlation; Positive, Negative and Zero Correlation;
Correlation through Scatter Diagrams, Interpretation of Correlation Co-       08
efficient, Simple and Multiple correlations.
                                Unit – 2
Introduction to Regression – Meaning, definition and significance of
regression; Regression and Correlation; Scatter diagram – Regression
line; Statistics v/s Deterministic relationship; Regression v/s Causation;    10
Two variable regression – meaning and objectives.
                                Unit – 3
Concept of Population Regression Function – Meaning of the term
linear – Linearity in the variables and linearity in the parameter;
Stochastic specification of PRF – Stochastic Disturbance Term –               08
Meaning and Reasons for Disturbance Term; Sample Regression
function.
                                Unit – 4
Two Variable Regression Model – Problem of estimation – Method of
ordinary least squares – Meaning and Objectives; Point estimators and
Interval estimators; Classical linear regression model; Assumption
underlying the method of least squares; Standard Error of least squares       10
of estimates; Co-efficient of determination (R2) -Meaning and
Significance – explained sum of square and Residual sum of squares.
                                 Unit – 5
Two – Variable Regression: Interval estimation and hypothesis testing
– Interval estimation – Confidence interval for regression co-efficient;
Confidence interval for variance; Hypothesis testing; Confidence interval
approach – Two sided or Two tail test; One sided or One Tail test;            09
Hypothesis testing; the test of significance approach; Tests of
significance approach – The ‘t’ test; The X2 test; accepting and rejecting
hypothesis.
Text Books
         1. G C Beri, Business statistics, McGraw Hill Publications.
         2. S.P. Gupta , Business Statistics, Sultan Chand and Sons, New Delhi.
         3. S.M. Shukla, Business Statistics, Sahitya Bhavan Publication, New Delhi.
         4. Levine, Szabat , Stephen &Vishwanathan, Business Statistics, Pearson Publication
            New Delhi.
         5. J.K. Sharma, Business Statistics, Vikas publication New Delhi
References
Formative Assessment
  Assessment Occasion                                      Weightage in Marks
        First Class Test                                             10
    Second Class Test                                                10
         Assignment                                                  10
           Seminars                                                  10
              Total                                                  40
                                            Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
ii
iii
iv
vi
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                          Course Content
                                          Content                                                45Hrs
                                          Unit – 1
Introduction to Business Analytics Data, Types of Data- Forms of Data-Evolution of Big
Data- Business Analytics -Need for Analytics- Types of Analytics-Importance of Business
Analytics in Decision Making-Analytics Process Model-SMART model-Spreadsheet analysis-            08
Internet of Things.
                                          Unit – 2
Technology of Big Data Overview of DBMS, Data Warehousing: Concepts, Need, Objectives–
Relevance of Data Warehousing in Business Analytics-Data Mining-Application of Data
Mining- Data Mining Technique- Data Classification- Hadoop Distributed File System-Features       10
of HDFS-Map Reduce-Features of Map Reduce.
                                          Unit – 3
Data Scientists and Data Visualization Data Scientists-New Era of Data Scientists -Data
Scientist model- Sources of Data scientists- Horizontal Versus Vertical Data Scientists-
Retention of Data Scientists- Data Visualization-Types of Data Visualization -Issues in Data
Visualization-Tools in data visualization- Data Collection, Sampling and Pre-processing- Types
                                                                                                  08
of Data Sources-Sampling-Types of Data Elements-Visual Data Exploration and Exploratory
Statistical Analysis-Missing Values-Missing Values- Standardizing Data-Categorization-
Weights of Evidence Coding-Variable Selection-Segmentation
                                          Unit – 4
Practices of Analytics Predictive Analytics- Target Definition-Linear Regression -Logistic
Regression -Decision Trees -Neural Networks -Support Vector Machines-Ensemble Methods -
Multiclass Classification Techniques -Evaluating Predictive Models-Descriptive Analytics-
Association Rules -Sequence Rules –Segmentation-Survival Analysis- Survival Analysis
Measurements-Kaplan Meier Analysis-Parametric Survival Analysis-Proportional Hazards
Regression-Extensions of Survival Analysis Models-Evaluating Survival Analysis Models-            10
Social Network Analytics-Social Network Definitions-Social Network Metrics-Social Network
Learning-Relational Neighbor Classifier-Probabilistic Relational Neighbor Classifier -
Relational Logistic Regression-Collective Inferencing –Egonets- Mobile Analytics- Practices of
analytics in - Google-General Electric-Microsoft-Kaggle-Facebook-Amazon.
                                          Unit – 5
Big Data and Emerging trends Data for Big Data-Enterprise orientation for Big data –
leadership –Targets-Analysts-Other Factors to Consider in Big Data Success-Emerging
Technologies in Health Information Systems: Transforming Health in Information Era-Omics
Revolution and Personalized Medicine-Genomic Data Integration into Medical Records-Socio-         09
demographic Data for Health Records-Family Health History-Genomics Driven Wellness
Tracking and Management System(GO-WELL)- Emerging trends of analytics in Education,
government, finance & supply chain management.
Text Books
   1.    Big Data Black Book, DT Editorial Services, Dreamtech Press, 2015.
   2.    Big Data at Work, Thomas H. Davenport, Harvard Business Review Press, Boston, Massachusetts, 2014.
   3.    Analytics in a Big Data World, John Wiley & Sons, Inc., Hoboken, New Jersey, 2014.
   4.    Big Data and Internet of Things: A Roadmap for smart Environments, NikBessis Ciprian Dobre Editors,
         Springer International Publishing Switzerland 2014
References
   1. Mathew, Business Analytics for Decision Making, Pearson Publication.
   2. Purba Halady Rao, Business Analytics an Application Focus 3.75, PHI learning
   3. Dinesh Kumar, Business Analytics the Science of Data – Driven Decision Making, Wiley
      Publication.
   4. S. Christian Albright, Wayne L. Winston, Business Analysis Data Analysis and Decision,
      Cengage Publication.
   5. Ramesh Sharada, Business Intelligence and Analytics: System for Decision support, Pearson
      Publication
Pedagogy
   1. Visit the offices of Government undertakings like LIC and observe the process of data
      recording
   2. Enquire in any business organization like commercial banks the use of DBMS and its
      features
   3. Hold a group discussion in yur class and discuss the new concepts of business analytics
   4. Make a presentation on business analytics by referring to any standard text books of
      foreign author
   5. Hold a special lecture in your class by inviting the data analysts from any organization in
      your local area
   6. Visit offices like Population Census Survey or any Government organization which deal
      meta data or big data
Formative Assessment
  Assessment Occasion                                     Weightage in Marks
        First Class Test                                            10
    Second Class Test                                               10
         Assignment                                                 10
           Seminars                                                 10
             Total                                                  40
                                         Course Content
       (Write 3-7 course outcomes. Course outcomes are statements of observable student
actions that serve as evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
Course Outcomes (COs) / Program          1 2     3 4      5 6     7    8     9   10   11     12
Outcomes (POs)
    i
ii
iii
iv
vi
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                               Course Content
                                              Content                                              45Hrs
                                               Unit – 1
        Introduction to Marketing Analytics Introduction to Marketing Analytics. Slicing and        08
        dicing marketing data with Pivot Tables. Using Excel charts and functions to analyze
        the marketing data.
                                               Unit – 2
        Application of Marketing Analytics Estimating linear and power demand curves using          10
        solver, Using Solver for price optimization and for pricing multiple products. Bundle
        Pricing – use of evolutionary solver to find optimal bundle pricing. Non-linear Pricing,
        Price Skimming and sales. Revenue Management.
                                               Unit – 3
        Application of Analytics in Forecasting Simple Linear regressing & Correlation,             08
        Application of Multiple regression in forecasting. Use of Addins. Interpreting the
        regression outputs. Using Qualitative Independent variable in Regressions. Validation
        of the regressions. Forecasting for the special events. Modelling Trend and Seasonality.
        Ratio to Moving average forecasting method. Winters method, MAPE (Mean absolute
        percentage error).
                                               Unit – 4
        Applications of Analytics in understanding Customers Conjoint Analysis, Logistic            10
        Regressions, Performing Logistic regression with count data Discrete Choice Analysis.
        Customer Value- Calculating Life time customer Value. Monte carlo Simulations, and
        Marketing Decision Making.
                                               Unit – 5
        Marketing Analytics for New product Sales Marketing Segmentation – Cluster                  09
        Analysis Collaborative Filtering, Using Classification trees for Segmentation.
        Forecasting – New Product sales, S Curves, Bass Diffusion Model for forecasting New
        product sales. Analytics in Retailing – RFM analysis & Optimizing direct mail
        Campaign, Analytics for Advertising, Media Selection Models, Analytics for Marketing
        Research – Principal Component Analysis, Multi-dimensional Scaling. ANOVA
Text Books
   1.   Marketing Analytics – Wayne L. Winston
   2.   Advance Excel Essentials – Jordan Goldmeier
   3.   Marketing Analytics – Avinash Kaushik
   4.   Digital Analytics for Marketing – Gohar F. Khan, Marshall Sponder
   5.   Marketing Analytics – Ashok Charan
References
   1. Robert W. Palmaties, J. Andrew Petersen & Frank Germann. Marketing Analytics , Bloomsbury
      India
   2. Seema Gupta, Avadhoot Jathar. Marketing Analytics, Wiley Publication.
   3. Sanjeev Kumar Thalari, Raghvendra A. N. & Mohan N. Marketing Research and Analytics, Red
      Shine Publication
   4. Moutusy Maity, Pavankumar Gurazada. Marketing Analytics for Strategic Decision – Making.
      Oxford University Press.
   5. Chuck Hemann, Ken Burbary. Digital Marketing Analysis: making Sense of consumer data in a
      digital word. Que Publishers.
Pedagogy
   1. Collect sales data of any business unit with which you are familiar and project future sales with
      marketing analysis.
   2. Collect previous ears data relating to GDP and stock prices of any company and apply simple
      regression.
   3. Collect annual reports of any company and analyze its sales mix using marketing data analysis.
   4. Compare sales projected by you using past data with the current year actual figures.
   5. List out major customers of a bank in your area and apply data analysis tools.
Formative Assessment
  Assessment Occasion                                  Weightage in Marks
      First Class Test                                          10
    Second Class Test                                           10
        Assignment                                              10
         Seminars                                               10
           Total                                                40
                                              Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
ii
iii
iv
vi
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                    Course Content
                                   Content                                          45Hrs
                                    Unit – 1
Introduction to GST Introduction-Meaning and Definition of GST, Objectives,
Features, Advantages and Disadvantages of GST, Taxes subsumed under GST,
                                                                                     08
Structure of GST (Dual Model) - CGST, SGST and IGST. GST Council,
Composition, Powers and Functions. CGST Act,2017- Important definitions.
                                    Unit – 2
GST Registration and Taxable Event Registration under GST provision and
process. Amendment and cancellation of registration, Taxable event -Supply of
goods and services-Meaning, Scope and types- composite supply, Mixed supply.         10
Determination of time and place of supply of goods and services. Levy and
collection of tax. List of exempted goods and services- Problems.
                                   Unit – 3
Input Tax Credit Input Tax Credit Eligible and Ineligible Input Tax Credit;
Apportionments of Credit and Blocked Credits; Tax Credit in respect of Capital
Goods; Recovery of Excess Tax Credit; Availability of Tax Credit in special          08
circumstances; Transfer of Input tax, Reverse Charge Mechanism, tax invoice,
Problems on input tax credit.
                                   Unit – 4
GST Assessment Tax Invoice, Credit and Debit Notes, Returns, Audit in GST,
Assessment: Self- Assessment, Summary and Scrutiny. Special Provisions.
Taxability of E-Commerce, Anti-Profiteering, Avoidance of dual control- issues in    10
filing of returns, monthly collection targets, GST Council meetings.
                                    Unit – 5
Valuations of Goods and Services Under GST Introduction to Valuation under
GST, Meaning and Types of Consideration: a) Consideration received through
money b) Consideration not received in money c) Consideration received fully in
money, valuation rules for supply of goods and services:
   1) General Valuation Rules; 2) Special Valuation Rules; Other cases for
                                                                                     09
        valuation o
   2) f supply, imported services, imported goods, valuation for discount.
        Transaction Value: Meaning and conditions for transaction value,
        inclusive transaction value, and exclusive discount excluded from
        transaction value. Problems on GST.
Text Books
     1.     B G Bhaskara, M Ramachandra Gowda, Manjunath N and Naveen Kumar L M, Goods and
            Services Tax – Law and Practice, Himalaya Publications, Bangalore
     2.     Philip A P, Goods and Services Tax – Law and Practice, Notion Press, Delhi
     3.     H C Mehrotr and V P Aarwal, Goods and Services Tax – Law and Practice, Sahitya Bhavan
            Publication, Agra
     4.     Keshava Garg, Goods and Services Tax – Law and Practice, Bharat Law House, Delhi
     5.     Balachandran V Indirect Taxation – Goods and Services Tax, Sultan Chand & Sons, New Delhi
References
1.          Milind Kumar, Goods and Services Tax – Law and Practice, Law Books, Delhi.
2.          Jayakumar Sithanandam, Textbook on GST Laws, White Falcon Publishing, Mumbai.
3.          Jatin Christopher, GST and Allied Laws, Taxmann Publications, New Delhi
4.          Nikhil Singhal, Goods and Services Tax – Law and Practice, Mukhakash Publications, Delhi
5.          Sharad Bhargava, GST – Concepts and Practice, Bright Spark Ventures, Ghaziabad
Pedagogy
     1.    Visit the offices of GST in your local area and discuss with officials.
     2.    Prepare questionnaire to collect opinions of customer relating to GST implementation
     3.    Collect business dairies and prepare a short note on GST effects.
     4.    Calculate GST tax on farm products of any industry.
     5.    Visit any business unit and calculate GST classification into IGST, CGST and HGST.
Formative Assessment
  Assessment Occasion                                     Weightage in Marks
          First Class Test                                         10
      Second Class Test                                            10
           Assignment                                              10
             Seminars                                              10
               Total                                               40
                                           Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
2.
3.
4.
5.
6.
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                              Course Content
                                             Content                                            45 hrs
                                              Unit – 1
        Introduction: Meaning and purpose of employment – effects of employment on
        the weIL-being of individuals and families, concept of full employment and
                                                                                                  06
        underemployment, relation between employment and economic development;
                                              Unit – 2
        Employment opportunities for Commerce Students: Meaning of commercial
        enterprises, types of commercial establishment – banks, insurance, transportation and
                                                                                                  06
        warehousing, stock brokers and other financial sector; employment in public
        enterprises; government employment – both central and State
                                             Unit – 3
        Process of Identifying Employment Opportunities for Commerce Students:
        Employment Exchange – functions; Newspapers, journals and magazines
        advertisements; advertisements web sites; identifying the positions available and         06
        qualifications; nature of appointment and selection – test and interview; walk-in-
        interview
                                             Unit – 4
        Preparing for Competitive Exams – General Studies and Quantitative Aptitude;
        quantitative methods – series, number syste, LCM & HUF, squares and square roots,,
                                                                                                  12
        cube and cube roots, clocks and calendar, algebra and percentage; etc.
                                              Unit – 5
        Preparing for Competitive Exams – Logical Reasoning – coding and decoding,
        blood relations, directions venn diagram, cubes and dices, non-verbal series, etc
                                                                                                  15
        analytical ability – statement and assumptions, critical reasoning, comprehension,
        data interpretation
                                                                                                 28
   1. Visit public librry and read the dailies for employment advertisement
   2. Share the details with your friends
   3. Visit your college library and read through employment called for in commercial and other
      entities
   4. Put up on the Notice Board important employment opportunities
   5. Invite experts to deliver special talks on ‘how to prepare for competitive exams;
   6. Hold group discussion to discuss the current affairs, logical reasoning, etc
46 Ref. table One Course from Elective Group DSE – 3 3+0+0 60 40 100 3
47 Ref. table One Course from Elective Group DSE-4 3+0+0 60 40 100 3
                                                                                                   Business
                     Financial                    Services                    Banking                                     HR
1     026COM021                   026COM023                026COM025                     026COM027 Statistics 026COM029
                     Services                    Marketing                    in India                                  Analytics
                                                                                                     – III
                                                  Cultural
                Accounting                        Diversity                                 Business             Financial
                                                                        Insurance
2     026COM022 for Service 026COM024                         026COM026           026COM028 Statistics 026COM020
                                                  @ Work                 in India                                Analytics
                  Sector                                                                      - IV
                                                   Place
      Note: Student should opt the group studied in 5th semester in the 6th semester.
                                    Karnatak University, Dharwad
Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
Course Outcomes (COs) / Program             1 2    3 4    5 6     7    8    9    10     11    12
Outcomes (POs)
 vii
viii
ix
xi
xii
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                               Course Content
                                                Content                                                    56Hrs
                                                Unit – 1
                                                                                                            08
Reconciliation of Cost and Financial Accounts: Concepts of Financial Book Profits and Cost
Book Profits; reasons for variation in two profits; need and reasons for reconciliation; Preparation
of reconciliation statement.
                                                Unit –2
                                                                                                            12
Costing Methods: Output costing, Job costing and Contract costing: Output costing,
meaning, application and cost procedure; problems relating thereto; Job Costing – meaning,
application and cost procedure; problems relating thereto; Contract Costing – meaning, application
and accounting treatment; job costing v/s contract costing; measurement of WIP and profits on
incomplete contracts; cost plus contracts.
                                                Unit –3
Costing Methods: Process Costing: Process Costing – meaning, features and application; job costing v/s      12
process costing; process cost accounts – t y p e s o f losses – waste, scrap, spoilage and defectives,
treatment of normal loss, abnormal loss and gains; inter-process profits; accounting for joint and by-
products – meaning and features of joint and by-products; apportionment of joint costs.
                                                Unit –4
                                                                                                            12
Costing Methods:: Service Costing – meaning, features and classification of service costing;
operating costing – meaning and application; cost unit in operating costing; classification of cost;
preparation of cost sheet of transportation, boiler house and canteen organization.
                                                 Unit –5
Marginal Costing – meaning, definitions, features, application, merits and demerits of marginal costing;    12
marginal costing v/s absorption costing; Cost-Volume-Profit Analysis – meaning and assumptions; Break
Even Point and BE Analysis; Contribution Margin Ratio (Profit –Volume Ratio), Margin of Safety and
angle of incidence, BE Charts, Managerial Application of CVP Analysis – pricing, make or buy, key factor
and sales mix decisions;
Text Books
    1.       Jain and Narang, Principles of Cost Accounting, Kalyani Publishers, New Delhi.
    2.       S N Maheswari, Cost Accounting, Sultan Chand & Sons, New Delhi.
    3.       M N Arora, Cost Accounting, Vikas Publications, New Delhi.
    4.       Ravi M. Kishore, Cost accounting, TAXMANNs Publications
    5.       Jawahar Lal and Seema Srivastava and Manish Singh, Cost Accounting – Text,
         Problems and Cases, McGraw Hill, New Delhi
References
  1.      Babatosh Banerjee, Cost Accounting, PHI, New Delhi.
  2.      Khan and Jain, Cost and Management Accounting, TMH, New Delhi.
  3.      Charles T Horngren, Srikant Datar and Madhav Rajan, Cost Accounting, Pearson
        education, New Delhi.
   4. Collin Drury, Cost and Management Accounting, Cengage Publications, New     Delhi.
   5.       Gupta, Sharma and Ahuja, Cost Accounting, FK Publications, New Delhi.
Pedagogy
   1. Collect cost data from a manufacturing unit of your local area and identify the various cost
      elements
   2. Collect cost and financial records of any manufacturing or service unit and reconcile the
      profit figures
   3. Visit any jobbing centre in your local area and list out the process of cost identification
   4. Visit the process industries like sugar, textiles, paper, etc in your area and identify the
      processes involved in manufacturing
   5. Visit the office of any transportation undertaking and collect cost details
   6. Visit the office of local electricity board of the State and collect cost details
Formative Assessment
  Assessment Occasion                              Weightage in Marks
First Class Test                                            10
Second Class Test                                           10
Assignment                                                  10
Seminars                                                    10
Total                                                       40
                                           Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
       1. Understand the concept of set-offs and carry forward of losses as per tax laws
       2. Distinguish between short-term and long-term capital gains and tax liability on both the
          incomes
       3. Classify the investment avenues provided to minimize the capital gain taxes
       4. Identify the tax deductions available to individual assesses and others
       5. Understand the structure of administration of tax laws in India
       6. Compute the total tax liabilities of individuals of with different levels of incomes
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
ii
iii
iv
vi
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                               Course Content
                                            Content                                                    Hrs
                                             Unit – 1
Capital Gains and Income from Other Sources: Meaning and types of capital assets;                        08
transfer, cost of acquisition, cost of improvement, selling expenses, and treatment of
advance money received, computation of capital gains and exemptions; Practical Problems;
Computation of Income from other Sources: Specific Income, deductions, grossing-up,
practical problems.
                                             Unit –2
Set off and Carry Forward of Losses and Unabsorbed Expenses: Inter Source adjustment                     12
and inter head adjustment of losses; carry forward and set off of losses of house property,
concept of business and speculation losses and taxation issues; practical problems.
                                             Unit –3
Deductions from Gross Total Income: Deductions in respect of certain payments; specific                  12
deductions in respect of income; deductions in respect of donations for expenditure under CSR;
Rebates and reliefs: Deductions available to individuals under sections 80 C to 80 U; computation of
total income; practical problems.
                                             Unit –4
Assessment of Individuals: Procedure for computing total income, rates of tax tpractical problems;       12
assessment of Partnership firms: Assessment of firms-provisions of Sections 184 and 40(b);
computation of book profits; set off and carry forwards; computation of total income of firms;
practical problems.
                                             Unit –5
Income Tax Authorities: Appeals and Procedure of Assessment; Forms of Tax returns and PAN;               12
submission of tax returns.
Text Books
          1. Vinod K. Singhania & Kapil Singhania – Students Guide to Income Tax, Taxmann
              Publications, New Delhi.
       2. H C Mehrotra and S P Goyal, Income Tax Law and Practice, Sahitya Bhawan Publications, Agra.
       3. Srinivasan T Income Tax Law and Practice, Vijay Nicole Imprints
       4. Girish Ahuja & Ravi Gupta – Direct Taxes, Bharat Publications.
       5. T. N. Manoharan – Direct Taxes, Snow White Publicatiotions
References
       1. Whittenburg and Altus Buller, Fundamentals of Income Tax, Cengage Publications,New
              Delhi.
          2. Chandrashekara, Ramachandra and Mariyappa, Income Tax, Himalaya Publications,Mumbai.
          3. Chandrashekara, Ramachandra and Mariyappa, Income Tax, Himalaya Publications,Mumbai.
          4. Lal, B B, Income Tax and Central Sales Taxes – Law and Practice, PearsonEducation,
              New Delhi.
          5. Hariharan, Income Tax – Law and Practice, TMH, New Delhi.
Pedagogy
   1. Contact your college teachers for income tax savings and compute their personal tax
      liabilities
   2. Prepare a questionnaire and collect taxes paid by the selected individuals
   3. Visit the income tax office in your area and collect forms and documents
   4. Approach a local chartered accountant and discuss about the tax savings available to
      business units
   5. Hold class room group discussion and compute the individual tax liabilities
   6. Discuss in groups the impact of taxing agriculture income
Formative Assessment
  Assessment Occasion                             Weightage in Marks
First Class Test                                          10
Second Class Test                                         10
Assignment                                                10
Seminars                                                  10
Total                                                     40
                                         Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
ii
iii
iv
vi
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                             Course Content
                                           Content                                              56Hrs
                                           Unit – 1
Introduction: Meaning and definitions, features, objectives, functions and significance of        08
management accounting; financial accounting v/s management accounting; cost accounting
v/s management accounting; principles of management accounting; techniques of
management accounting; installation of management accounting system.
                                           Unit –2
Analysis and Interpretation of Financial Statements – Meaning and significance and                12
objective of financial analysis; steps involved in financial analysis; analysis v/s
interpretations, criteria of comparison; tools of financial analysis – trend analysis –
comparative and common-size financial statements and preparation, ratio analysis and funds
flow and cash flow analysis; limitations of financial analysis; financial analysis using
inflation adjusted financial statements
                                           Unit –3
Funds Flow Statement: Meaning and definition of fund – working capital, cash and cash from        12
operations; meaning and definitions, objectives and significance of funds flow statements;
preparation of funds flow statement – schedule of changes in working capital, funds from
operations - Depreciation as a source of funds? .Budgeted funds flow statement; merits and
demerits
                                           Unit –4
Cash Flow Statement: Meaning, objectives and significance of cash flow statement; funds           12
flow statement v/s cash flow statement; Ind Accounting Standard 7 – Statement of Cash
Flow – features and cash flow types – investing, financing and investing cash flows;
computation of cash from operations – direct and indirect methods; Budgeted Cash Flow
Statement.
                                            Unit –5
Financial Ratio Analysis: Meaning and significance of ratio analysis; classification of           12
financial ratios – liquidity, solvency, activity and profitability ratios; income statement,
balance sheet and inter-statement ratios; comparison criteria; computation of ratios and
preparation of financial statements from ratios; limitations of ratio analysis; earning power
analysis – DuPont Control Chart – analysis of ROA and ROE – two factor, three factor and
five factor analysis.
Text Books
       1. S N Maheswari, Principles of Management Accounting, Sultan Chand & Sons,
              New Delhi.
         2.   Babatosh Banerjee, Management Accounting and Financial Control, PHI, New
              Delhi.
         3.   Gupta and Sharma, Management Accounting, Kalyani Publishers, New Delhi.
         4.   Khan and Jain, Management Accounting, TMH, New Delhi.
         5.   I M Pandey, Principles of Management Accounting, Vikas Publications, New Delhi.
References
       1. Ravi M Kishore, Management Accounting, Taxmann Publications, New Delhi.
       2. Bhattacharya Debarshi, Management Accounting, Pearson Education, New Delhi.
       3. Rachcha Minaxi, Introduction to Management Accounting, Pearson Education,
            New Delhi.
         4. Wood and Sake, Principles of Management Accounting, Oxford University
            Press, USA.
         5. Malcom Coombs, David Hobbs and David Jenkins, Management Accounting–
            Principles and Applications, Sage Publications, NewDelhi.
Pedagogy
   1. Collect annual reports of selected BSE listed Sensex companies and read the financial
      statements
   2. From the downloaded financial statements calculate five important ratios
   3. Calculate the cash flow from various activities from annual accounts
   4. Visit the offices of any business unit in your local area and compute cash flows on a
      particular day
   5. Visit the office of bank branch in your area and compute the cash inflows and outflows
   6. Compute the profitability ratios of any commercial bank of your area
Formative Assessment
  Assessment Occasion                             Weightage in Marks
First Class Test                                           10
Second Class Test                                          10
Assignment                                                 10
Seminars                                                   10
Total                                                      40
                                           Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
ii
iii
iv
vi
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                               Course Content
                                             Content                                                 45 Hrs
                                             Unit – 1
Introduction: Financial Services – meaning, nature, characteristics and types of financial             08
services; developing financial services; role of financial services industry in economic
growth; growth of financial services in India; regulation of financial services.
                                             Unit –2
                                                                                                       10
Mutual Funds – Meaning, definition, objectives, and development of mutual funds in India
mutual fund schemes – equity, debt and balanced; fund of funds; open and close-ended
schemes and other schemes ETFs – Gold ETFs – establishment of mutual funds in India –
functions and responsibilities of Asset Management Schemes – types of mutual fund
organizations in India – public, private and foreign; Computation of Net Asset Value (NAV)
and Pricing of Units – Meaning, computation, factors affecting NAV, Pricing of Units – Fees
and Expenses; Investment Management and Advisory Fees, -initial expenses, recurring
expenses and total expenses; management expense ratio,
                                             Unit –3
Lease Financing: Meaning, features, types, advantages and disadvantages of leasing;                    08
leasing v/s instalment sale; leasing v/s borrowing; evaluation of lease finance from the point
of lessor and lessee; tax, legal and accounting aspects; AS – 19 on leasing;
                                             Unit –4
Depository Services and Credit Rating: Meaning, objectives and significance of                         10
depository services; dematerialization v/s rematerialization; process of dematerialization;
origin and growth of depository services in India – NSDL and CDSL – functions; depository
participants . Credit Rating – Meaning, objectives and significance of credit rating; origin
and growth of credit rating in India, process of credit rating; information required ; rating
agencies in India and symbol used; International Rating Agencies advantages and
disadvantages; rating of individuals; difficulties in equity rating
                                             Unit –5
Factoring: Meaning, objectives and types of factoring services; cost and benefit analysis of           09
factoring services; factoring v/s bill discounting; factoring v/s forfeiting; origin and growth of
factoring services in India – public and private sector agencies; RBI Committee
recommendations on factoring; international factoring – meaning and importance; reasons
for slow growth of factoring in India; factoring as a source of finance for SMEs in India;
extent of working capital financing through factoring
Text Books
Formative Assessment
  Assessment Occasion                                   Weightage in Marks
First Class Test                                                 10
Second Class Test                                                10
Assignment                                                       10
Seminars                                                         10
Total                                                            40
                                                 Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
ii
iii
iv
vi
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
Course Content
                                            Content                                                   45Hrs
                                            Unit – 1
Introduction and Accounting for Life Insurance Companies - Legal provisions of                          08
Insurance Act, 1938, LIC Act 1956 and General Insurance Companies Act; Insurance
Regulatory and Development Authority (IRDA) Act – Accounts of Life Insurance Business –
Statutory Books, Subsidiary Books – Premium receipts – First Premium and Renewal
Premium – premium outstanding; Reinsurance Premium; annuity; surrender value; claims
payment – claim by death and claim due to maturity – claim outstanding; bonus on policies;
Annual Accounts – Revenue Account – Balance Sheet – Determination of Profit in Life
Insurance Business –Life Assurance Fund- Procedure for ascertaining profit or loss –
Valuation Balance Sheet; payment of dividend
                                            Unit –2
                                                                                                        10
Accounting for General Insurance Companies - Meaning and special features
of General Insurance – Fire insurance, Marine Insurance and Other Insurance;
Premium less reinsurance; Profit and loss Account, Profit and Loss Appropriation
Account; Final Accounts of General Insurance Companies – Revenue Account and
Balance Sheet of General Insurance -
                                            Unit –3
Double Account System: Double Account System – meaning, features and importance;                        08
double accounts v/s single account; advantages and disadvantages; maintenance of
records and registrars – Revenue Account applicable to Fire Insurance Business, Marine
Insurance Business and Miscellaneous Insurance Business, Capital account – General
Balance Sheet and Revenue Account.
                                            Unit –4
Accounts of Electricity Supply Companies: Accounts of Electricity Supply Companies –                    10
Accounts Under the Indian Electricity Act, 1910 – Prescribed Forms of Accounts; Electricity (Supply
Act, 1948 – Adjustment of Rates – Depreciation, Contingency reserves, Development Reserve,
Tariffs and Dividend Control Reserve, General Reserve, Restriction on Dividends; Clear profits,
Reasonable Returns capital base and Disposal of Surplus
                                             Unit –5
Accounts of Hotels or Hospitality Undertakings – Meaning Special Features and                           09
Significance of Hotel Accounting; operating departments in hotel; Analytical Purchase
Book and Cash Book with different columns; Sales Book and Cash Books; types of
customers or Guests of a Hotel; important terms in connection with Hotel Business –
Room Rates and Basis of Charging Room Rates ; basis of charging room rates – basis
of 24 hour and basis of night spent, basis of check out time; Room Occupancy Rate,
daily occupancy of rooms; double occupancy rate. Final Accounts of Hotel Industry
Text Books
   1. S. P. Jain, K. L. Narang, Advanced Accountancy, Kalyani Publishers.
   2. S. N. Maheshwari, S. K. Maheshwari, Advanced Accountancy, Vikas Publishing
   3. Gupta, Shukla and Grewal, Advanced Accounts, S Chand
   4. R. L. Gupta, M Radhaswamy, Advanced Acountancy, Sultan Chand & Sons
    5.    Shukla and Grewal, Advanced Accounts, Vol. II, S. Chand and Co., New Delhi
    6.    Hrishikesh Chakraborty, Advanced Accounts, Oxford, New Delhi.
References
     1. Praveen Sharma, Advanced Accountancy, Pooja Law Publishing House, New Delhi.
     2. Ashok Shegal and Deepak Shegal, Advanced Accounting – Vol. II, Taxmann Publications, New Delhi.
     3. S.K.Paul, Advanced Accounts, World Press, Calcutta.
     4. M Hanif and A Mukherjee, Advanced Accounting Vol. II, TMH, New Delhi.
     5. D Chandra Bose, Advanced Accounting – Vol. 2, PHI, New Delhi.
Pedagogy
   1. Visit local branch of LIC and inquire about various insurance policies sold to customers
   2. Study the method of computing the insurance premium in any IC branch
   3. Visit the offices of general insurance and list out the documents required for vehicle insurance
   4. Visit General Insurance and inquire about claims paid and unpaid
   5. Visit any standard hotel in your areas and inquire about records and books maintained.
   6. Collects annual accounts of electricity board in your area and compute cost of generation and distribution.
   7. Visit a Chartered Accountant and discuss about applicability of Accounting standards.
Formative Assessment
  Assessment Occasion                                       Weightage in Marks
First Class Test                                                      10
Second Class Test                                                     10
Assignment                                                            10
Seminars                                                              10
Total                                                                 40
                                           Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
2.
3.
4.
5.
6.
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                                Course Content
                                              Content                                                     45Hrs
                                              Unit – 1
Introduction: Meaning, types, nature and characteristics of services; understanding service                 08
customers; reasons for growth of Indian scenario; meaning, nature and importance of
services marketing; difference between services marketing and product marketing.
                                              Unit –2
                                                                                                            10
Service Strategy: Strategy planning process–steps in strategic planning process;
market oriented service strategy; service triangle; dimensions of marketing strategy –
services marketing mix; customer behaviour in services; factors influencing; service
perception; model of consumer expectations and perceptions.
                                              Unit –3
Service Product: Meaning and steps involved; basic service package, customer value                          08
hierarchy; flower of service, development of a new service; service product mix; services
differentiation, service life cycle; branding a service product.
                                              Unit –4
Services Pricing, Distribution and Promotion Strategy: Concept of services pricing, features,               10
objectives and strategies for pricing of services; Service Distribution – need, service channels–direct
distribution, outsourcing, intermediaries, electronic channels; Service Promotion – objectives,
strategies for services promotion, sales promotion and advertisement.
                                               Unit –5
Managing Service Quality: Definition and importance; determinants; GAP Model–reasons                        09
and strategies to bridge GAPs; contribution of technology.
Text Books
          1.   Audrey Gilmore, Services Marketing and Management, Sage Publications, New Delhi.
          2.   Lovelock, Wirtz and and Chatterjee, Services Marketing, Pearson Education, New Delhi.
          3.   Zeithaml, Gremler, Bitner and Pandit, Services Marketing, McGraw Hill, New Delhi.
          4.   Rama Mohana Rao, Services Marketing, Pearson Education, New Delhi
          5.   Kapoor, Pauland Halder, Services Marketing–Concepts and Practices, McGraw Hill, New
               Delhi.
References
       1. Harsh V Verma, Services Marketing, Pearson Education, New Delhi.
       2. Rajendra Nargundkar, Services Marketing, TMH, New Delhi.
       3. R Srinivasan, Services Marketing, PHI, New Delhi.
       4. Kenneth Clow and, David Kurtz, Services Marketing, Dreamtech Press, New Delhi.
       5. Douglas Hoffman and Bateson, Services Marketing, Cengage Learning, New Delhi.
Pedagogy
    1.   Visit service unit in your area and hold discussion on the unit.
    2.   Invite any expert on service marketing for special lecture
    3.   Hold group discussions in your college on features of service marketing
    4.   Identify the pricing policies of railways by observation
    5.   Visit the local commercial banks and list out the services provided
    6.   Visit any insurance office and prepare a list of services offered
    7.   Study the method of marketing and distribution adopted by service entities you visit
    8.   Visit office of any retail mall and list out the services provided.
Formative Assessment
  Assessment Occasion                                        Weightage in Marks
First Class Test                                                        10
Second Class Test                                                       10
Assignment                                                              10
Seminars                                                                10
Total                                                                   40
                                           Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
2.
3.
4.
5.
6.
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                               Course Content
                                             Content                                                    45Hrs
                                             Unit – 1
Introduction to Diversity Introduction to cultural diversity in organizations, Evolution of Diversity     08
Management, Overview of Diversity, Advantages of Diversity, Identifying characteristics of
diversity, Scope-Challenges and issues in diversity management, Understanding the nature of
Diversity – Cultural Diversity – Global Organizations- Global Diversity.
                                             Unit –2
Exploring Differences : Introduction -Exploring our and others' differences, including                    10
sources of our identity. Difference and power: Concepts of prejudice, discrimination,
dehumanization and oppression.
                                             Unit –3
Visions of Diversity and Cross Cultural Management Models and visions of diversity in society             08
and organizations: Justice, fairness, and group and individual differences. Cross-Cultural
Management: Meaning and Concepts, Frame works in Cross-Cultural Management: Kluck hohn and
Strodt beck framework, Hofstede’s Cultural Dimensions, Trompenaar’s Dimensions, Schwartz Value
Survey, GLOBE study.
                                             Unit –4
Skills and Competencies Skills and competencies for multicultural teams and workplaces/                   10
Organizational assessment and change for diversity and inclusion, Diversity Strategies. Creating
Multicultural Organisations.
                                              Unit –5
Recent Trends in Diversity Management Emerging workforce trends–Dual-career couples– 09
Cultural issues in international working on work-life balance–Managing multi-cultural teams: Issues
and challenges, Global demographic trends: Impact on diversity management, Social psychological
perspective on work force diversity, Diversity Management in IT organizations Contemporary Issues
in Workplace Diversity.
Text Books
    1. Rity Bhattacharyya, Managing Cultural diversity, B R Publishing Corporation New Delhi.
    2. Bell, M.P. (2012). Diversity in organizations (2nd Ed.). Mason, OH: Cengage.
    3. Harvey, C.P. & Allard, M.J. (2015). Understanding and managing diversity: Readings, cases, and
       exercises (6th Ed.). Upper Saddle River, NJ: Pearson.
    4. Xenia Chryssochoou, Cultural Diversity : Its Social Psychology, Routledge
    5. Visit any MNCs, identify and report on the cultural diversity in an organization.
References
             1. Taylor Cox, Cultural Diversity in Organization: Theory, Research and Practice, Berrett-Koehler
                Publishers
             2. Sana Loue and Others, Diversity, Cultural Humility and the Helping Professors, Springer
             3. Jerry Diller, Cultural Diversity, Cengage, New Delhi
              4. Any other activities, which are relevant to the course.
              5. Bell, M.P. (2012). Diversity in organizations (2nd Ed.). Mason, OH: Cengage. Readings, cases,
                 and exercises (6th Ed.). Upper Saddle River, NJ: Pearson.
              6. Harvey, C.P. & Allard, M.J. (2015). Understanding and managing diversity:
Pedagogy
    1.    Visit a bank branch in your area and enquire about cultural background off employees
    2.    Prepare a questionnaire for opinion collection on cultural diversity.
    3.    List out cultural background in the functioning of any educational institutions
    4.     Visit central government offices and identify cultural background of stocks
    5.    Hold the cultural diversity importance with state government office of any unit.
    6.    Visit any MNCs, identify and report on the cultural diversity in an organization.
    7.    Interact and List out the ways in which dehumanization done in public/ private sector organization.
    8.    Interact with HR Manager of any MNCs, explore and report on cross cultural management.
    9.    Explore the benefits of multi-cultural organizations.
    10.   Examine and report on diversity management in select IT organizations.
    11.   Any other activities, which are relevant to the course.
Formative Assessment
  Assessment Occasion                                         Weightage in Marks
First Class Test                                                         10
Second Class Test                                                        10
Assignment                                                               10
Seminars                                                                 10
Total                                                                    40
                                         Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
   1.   Understand the structure of Banking in India and describe the types of banks
   2.   Understand the main functions of RBI
   3.   State the monetary policy issued by the RBI
   4.   Identify the regulatory provisions of Banking Regulations Act
   5.   Distinguish between commercial banks and money lenders
   6.   Explain the concept of capital adequacy and risk adjusted assets.
   7.   Explain the impact of digital banking.
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
2.
3.
4.
5.
6.
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                                Course Content
                                             Content                                                    45Hrs
                                              Unit – 1
Introduction: Origin of Banks– indigenous bankers and money lenders; structure and growth of               08
banks in India –commercial banks, regional rural banks, co-operative banks, and development banks;
nature scope and functions of banks; regulations of Reserve Bank relating to functioning of banks –
licensing, monetary policy, credit policy, etc.
                                              Unit –2
Banking Sector Reforms: Meaning, objectives, reasons and significance of reforms; Narasimham Committee    10
recommendations; capital adequacy norms and re-capitalization; prudential regulation – income recognition,
asset classification and provisioning norms; interest rate structure, disclosure norms; technological developments
in banking; banking Ombudsman scheme.
                                              Unit –3
Electronic Banking: Evolution, meaning, definition and importance of E- Banking; traditional               08
banking v/s e-banking; aspects of e-banking; models of e- banking; advantages and disadvantages of
e-banking.
                                              Unit –4
Modern Trends in Indian Banking: Social Banking, Lead Bank Scheme, Priority Sector Lending– 10
categories and norms; Service Area Approach; Micro Credit – self help groups, NGOs; micro-credit
lending methods.
                                              Unit –5
Marketing of Banking Services, Mergers and International Banking: Meaning, objectives,                     09
importance and strategies of marketing of banking services; motives, growth and regulations of
mergers in banking sector; meaning, types and regulation of international banking.
Text Books
    1.   Visit offices of any commercial bank in your local areas and inquire about customer services.
    2.   Collect various forms and documents used providing banking services.
    3.   List out public, private and foreign branches working in India
    4.   Hold discussions with branch managers on marketing methods of banking services.
    5.   Identify from local news paper RBI recent actions
    6.   Explain various trends in Indian banking
Formative Assessment
  Assessment Occasion                                        Weightage in Marks
First Class Test                                                        10
Second Class Test                                                       10
Assignment                                                              10
Seminars                                                                10
Total                                                                   40
                                          Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
2.
3.
4.
5.
6.
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                              Course Content
                                            Content                                                   45Hrs
                                            Unit – 1
Insurance Regulatory Development Authority of India (IRDA): Establishment, objectives,                  08
functions; regulations relating to insurance industry.
                                             Unit –2
Insurance Industry in India: Public Sector and Private Insurance Companies; classification;             10
reasons for reforms in insurance sector; benefits and effects of reforms; new insurance
products; insurance reach; cost and benefits of insurance.
                                             Unit –3
Rural Insurance in India: Meaning, objectives and significance; features of rural insurance             08
in India; types of rural insurance business – personal insurance, livestock insurance, crop
insurance, poultry insurance, etc; growth of rural insurance in India.
                                             Unit –4
Micro-Insurance: Meaning, objectives and significance; growth of micro- insurance in                    10
India; micro-insurance policies; forms of micro-insurance; IRDA regulations relating to
micro-insurance.
                                             Unit –5
Appraisal of Investment and Financing Policies of Insurance Companies in India: Life                    09
Assurance Fund – statutory requirements, investment norms, trends in investment pattern; investment
in stocks, debentures and government securities; capital market and money market role of insurance
companies in India.
Text Books
       1. Sethi and Bhatia, Elements of Banking and Insurance, PHI, New Delhi.
       2. Palande,Shah and Lunawat, Insurance in India, Sage Publications, New Delhi.
       3. Tripathy and Pal, Insurance Theory and Practice, PHI, New Delhi.
       4. Rejda, Fundamentals of Risk and Insurance, Pearson Education, New Delhi.
       5. Franklin and Gephart, Principles of Insurance, Macmillan Publications, New Delhi.
References
       1. Rob Thoyts, Insurance Theory and Practice, Routledge, New York.
       2. Pollard and Zehnwirth, General Insurance, Cambridge University Press, UK.
       3. Prabhu Ghate, Micro-Finance in India, Sage Publications, New Delhi.
       4. Mukharjee and Ghosh, Rural Insurance, ICFAI University Press, Hyderabad.
       5. IRDA Act,1999–Universal Law Publishing Company, New Delhi.
Pedagogy
   1. Visit the website of IRDA and identify its functions
   2. Visit the office of the local insurance and collect the policy details
   3. Visit the website of IRDA and download the annual reports
   4. Compute the number of private and ublic life and nonlife insurance companies
   5. Prepare list of rural branches of insurance in India
   6. Visit the websites of IRDA and find the extent of insurance penetration in India – region-
      wise and year-wise
   7. Hold group discussion on topics of Insurance sector like privatization and mergers
Formative Assessment
  Assessment Occasion                               Weightage in Marks
First Class Test                                             10
Second Class Test                                            10
Assignment                                                   10
Seminars                                                     10
Total                                                        40
                                         Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
    1.   State the application of index numbers in various government and other activities
    2.   Understand the concept of sample and methods of determining the sample
    3.   State the utility of probability in business decisions
    4.   Identify the characteristics of time series data generated for prediction
    5.   Explain type I and Type II errors and the impact of their occurrences
    6.   State the process of hypothesis testing with level of significance
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
2.
3.
4.
5.
6.
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                        Course Content
                                      Content                                           45Hrs
                                      Unit – 1
Index Numbers; Concepts and Application – Meaning, definition and features of             08
Index, Index numbers etc, Types of Indices; Application of index number; Methods
of constructing index numbers – Unweighted, Weighted, Quantity and volume index
numbers, Tests for perfection, the chain index numbers; Base shifting Splicing and
Deflating the Index numbers; Consumer Price Index Numbers; Index Numbers of
Industrial Production, limitation of index numbers.
                                      Unit –2
Business Forecasting and Time Series Analysis – Introduction, steps in                    10
forecasting, methods of forecasting; Business forecasting and Time series analysis;
Concepts of Time series; Straight line trend, Graphic method, method of semi
averages, method of Least squares; Non-linear trend – Method of Moving average;
Second degree Parabola, Measuring trends by logarithms; Growth curves – selecting
type of trend- measurement of seasonal variation; method of simple averages;
cyclical variations.
                                      Unit –3
Probability – Meaning, definition and characteristics of Probability; Elements of         08
Set Theory – Addition Law, Conditional Probability, Multiplication law ; Dependent
and Independent events; Bayes’ Theorem, etc; Probability Distribution, Random
variable; Probability function; Binomial Distribution and Poisson Distribution; other
types of Distribution.
                                      Unit –4
Sampling and Sampling Distribution- Meaning, purpose, principles and Methods              10
of sampling; Random v/s Non-Random sampling; Meaning and elements of
Sampling, Sampling and Non-sampling error, Sampling Distribution; Central limit
distribution; the Universe Distribution.
                                      Unit –5
Estimation of Parameters – Introduction, Statistical Estimation, Point Estimation,        09
Interval estimation; Confidence limits for population mean; Tests of hypothesis –
meaning and types of Hypotheses- Type I and Type II Error; One tailed – Two tailed
tests; Testing Hypothesis; Large samples, Population, Difference between Two
means, Attributes, Population Proportion.
Text Books
    1.   S.P. Gupta , Business Statistics, Sultan Chand and Sons, New Delhi.
    2.   S.M. Shukla, Business Statistics, Sahitya Bhavan Publication, New Delhi.
    3.   Levine, Szabat , Stephen &Vishwanathan, Business Statistics, Pearson ,
    4.   J.K. Sharma, Business Statistics, Vikas Publications.
    5.   N.D. Vohra, Business Statistics, McGraw Hill.
References
    1. N.G. Das, Statistical Methods, McGraw Hill Publication New Delhi.
    2. Kerson Huang, Statistical Mechanics , Wiley Publication New Delhi.
    3. Dean Foster and Robert Stine, Statistics for Business Decision Making, Pearson
    4. Anderson, Sweeney, Williams and Cochran, Statistics for Business and Economics,
       Cengage
    5. Ken Black, Applied Business Statistics , Wiley Publications.
Pedagogy
   1. Collect price data of any share and identify the data stationarity
   2. Collect data of any automobile company and develop index number
   3. Collect sales data of any local seller of consumer products and perform time series
      analysis
   4. Visit government offices like income tax and collect time series data
   5. Develop questionnaire and distribute among a sample of bank customers
   6. Identify which sampling technique is to be used
   7. Calculate the sampling error and its impact on research results.
Formative Assessment
  Assessment Occasion                               Weightage in Marks
First Class Test                                            10
Second Class Test                                           10
Assignment                                                  10
Seminars                                                    10
Total                                                       40
                                         Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
2.
3.
4.
5.
6.
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                        Course Content
                                      Content                                           45Hrs
                                      Unit – 1
Statistical Quality Control – Introduction- Control Charts- How to setup control          08
limits, X – Chart, R – Chart, C- Chart, P -Chart, Benefits and Limitations of SQC;
Acceptance sampling; Selection of Sampling Plan; Construction of an O.C Curve;
AQL and LTPD.
                                      Unit –2
Chi-Square test- Introduction- Chi-Square distribution – Chi- square test, Yate’s         10
Correction for Continuity, grouping when frequencies are small; sampling
distribution of the sample variance; Confidence interval for variance- Tests of
Hypothesis concerning Variance; test of Independence- Tests of Goodness of Fit;
Cautions while applying Chi square test.
                                      Unit –3
Analysis of Variance- Introduction – Assumptions of analysis of Variance- One             08
way classification model- Two-Way Classification model;
                                      Unit –4
Partial and Multiple Correlation and Regression- Partial Correlation – Partial            10
Correlation co-efficient; Partial Correlation co-efficient in case of more than three
variables, Second order Partial Correlation co-efficient, Multiple Correlation;
Multiple regression;
                                      Unit –5
Statistical Decision Theory- Introduction- Decision making under certainty, risk          09
and uncertainty; Theory of Games- Two Persons Zero-sum Game; Pure strategy and
Mixed strategy; Dominance principles.
Text Books
   1.   S.P. Gupta , Business Statistics, Sultan Chand and Sons, New Delhi.
   2.   S.M. Shukla, Business Statistics, Sahitya Bhavan Publication, New Delhi.
   3.   Levine, Szabat , Stephen &Vishwanathan, Business Statistics, Pearson ,
   4.   J.K. Sharma, Business Statistics, Vikas Publications.
   5.   N.D. Vohra, Business Statistics, McGraw Hill.
References
    1. N.G. Das, Statistical Methods, McGraw Hill Publication
    2. Kerson Huang, Statistical Mechanics , Wiley Publication
    3. Dean Foster and Robert Stine, Statistics for Business Decision Making, Pearson
    4. Anderson, Sweeney, Williams and Cochran, Statistics for Business and Economics,
       Cengage
    5. Ken Black, Applied Business Statistics , Wiley Publications.
Pedagogy
   1. Identify the areas of applications of SQC system
   2. Visit any pharmaceutical entity and observe the use of SQC
   3. Collect sales data of local unit and prepare time series data
   4. Collect sales data of local automobile dealer and forecast sales\
   5. Visit the commercial tax office in your area and list various statistical data generated
   6. Perform partial and multiple regression on stock price data with economic variables
   7. Visit web sites of stock dealer and ascertain the measurement methods of uncertainty or
      volatility
Formative Assessment
  Assessment Occasion                             Weightage in Marks
First Class Test                                           10
Second Class Test                                          10
Assignment                                                 10
Seminars                                                   10
Total                                                      40
                                         Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
2.
3.
4.
5.
6.
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                           Course Content
                                         Content                                                45Hrs
                                         Unit – 1
HR Decision-making and HR Analytics: Introduction – HR decision making –                          08
importance and significance of HR analytics – benefits of HR analytics – Steps to
implement HR analytics – HR analytics and changing role of HR managers –
aligning human resources to business through HR analytics – HR analytics
framework and models – LAMP Framework.
                                          Unit –2
HR Business Process and HR Analytics Statistics and statistical modelling for HR                  10
research and HR decision-making – HR research tools and techniques – data analysis for
human resources – parametric and non- parametric tests- HRIS for HR decision-making –
HR metrics – recruitment metrics – metrics for training and development function – HR
scorecard – HR dashboard
                                          Unit –3
Forecasting and Measuring HR value propositions with HR analytics Value proposition               08
and HR decisions – Sustainability in HR decisions – HR optimization through analytics –
Predictive HR analytics
                                          Unit –4
HR analytics and Data HR data and data quality – data collection – big data for human             10
resources – transforming HR data into HR information – HR reporting – HR report
visualization – performing root cause analysis – datafication of human resources, Excel
exercises: Preparing to Build Your Balanced Scorecard, Developing Executive and
Operational Dashboards, Pivotal Talent Pools with High Rates of Voluntary Turnover:
Voluntary Turnover, Involuntary Turnover, For-Cause Dismissals, and Layoffs
                                          Unit –5
HR Analytics and Predictive Modelling: Different phases of HR analytics and predictive            09
modelling – data and information for HR predictive analysis – software solutions – predictive
analytics tools and techniques – understanding future human resources.
Text Books
   1. Bharti Motwani, HR Analytics, Wiley Publications
   2. Dipak Kumar Bharracharya, HR Analytics – Understanding Theories and
      Applications, SagePublications
   3. Vinod Kumar Patel, Soni and Singhal, Fundamentals of HR Analytics, Book Rivers
   4. Swati Dhir and Suparna Paul, HR Anaytics, Theory and Application Techniques,
      Cengage
   5. Saroj Kumar and Vikrant Verma, HR Analytics, Thakur Publications, Lucknow
References
   1. Rachel Johnson – Murray, The Practical Guide to HR Analytics, Society for Human
      Resource Management
   2. Yadav and Maheswari, HR Analytics – Connecting Data and Theory, Wiley
   3. Michael Walch, HR Analytics, Vibrant Publications
   4. Nishant Uppal, HR Analytics – Strategic Decision-Making, Pearson India.
   5. Subhasini Sharma and Reuben Ray, HR Analytics – In Depth, BP Publications
Pedagogy
   1. Visit any manufacturing unit in your area and find the existence of HR manager
   2. If a separate manager is available, hold a discussion on HR analytics relevance
   3. List out HR functions in any industrial unit in your area
   4. Develop statistical models on various functional areas of HR of any manufacturing unit of
      your choice
   5. Apply statistical methods to ascertain the extent of HR capability and performance
Formative Assessment
  Assessment Occasion                             Weightage in Marks
First Class Test                                           10
Second Class Test                                          10
Assignment                                                 10
Seminar                                                    10
Total                                                      40
                                         Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
Course Outcomes (COs) / Program           1 2     3 4     5 6    7     8    9    10     11    12
Outcomes (POs)
   1.
2.
3.
4.
5.
6.
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                               Course Content
                                             Content                                                     45Hrs
                                             Unit – 1
Fundamentals of Financial Modelling: Financial Model – Fundamentals-Types and                              08
Purposes of Financial Models- Tool Selection-Skills needed to be a Good Financial
Modeller- Building a model - Model Design-The Golden Rules for Model Design and Design
Issues- The Workbook Anatomy of a Model- Model Layout Flow Charting- Steps to Building
a Model-Version-Control Documentation.
                                              Unit –2
Analytics in Finance: Introduction to Financial Analytics-Significance of financial analysis-              10
Key financial concepts in Analytics- Data for financial analysis- Analytics using Microsoft
Excel-Best Practice Principles of Modelling- Methods and Tools of Assumptions
Documentation-What Makes a Good Model- Financial Modelling Techniques-Error
Avoidance Strategies, Building Error Checks- Circular References-Tools for Financial
Modelling-Grouping- Goal Seeking- Macros- User-Defined Functions (UDFs)
                                              Unit –3
Volatility Models, Time series analysis: Volatility models, GARCH, Exploiting return                       08
predictability, Predictive Sales Analytics, Customer profitability Analytics, Product
profitability Analytics, Value driven analytics, Cash flow analytics
                                              Unit –4
Portfolio Analysis: Financial Securities- Black-Scholes model and extensions- interest                     10
rate models- Portfolio analysis- Time series Analysis- Gauging the Market Sentiment-
Simulating Trading strategies
                                              Unit –5
Predicative analytics in finance, Customer profitability analytics: Cluster Analysis,                      09
Markowitz Mean Variance Optimization, Monte Carlo simulation for derivative pricing;
Generalized method of moments (GMM) basics, Regression as GMM, standard errors,
delta-method
Text Books
    1.   Anuradha, Financial Analytics, Notion Press
    2.   Arora and Lall, Financial Risk Analytics, Measurement , Wiley
    3.   Timoty Mayes, Financial Analysis, Cengage
    4.   Sheeba Kapil, Financial Valuation and Modelling, Wiley
    5.   Danielle Stein Fairhurs, Using Excel for Business Analysis, A Guide to Financial Modelling Fundamentals, ,
         Wiley.
References
    1.   John L. Teall , Financial Market Analytics, Quorum Books,
    2.   R, Mark J. Bennett, Dirk L. Hugen, Financial Analytics with Cambridge University Press, 2016.
    3.   Gautam Mitra& Leela Mitra, The Handbook of News Analytics in Finance (Ed.), Wiley, 2011.
Pedagogy
   1. Visit the offices of local stock broker and observe the wide fluctuations in stock prices on
      a single day
   2. Study the applications of advanced tools like ARCH and GARCH and their utility
   3. Collect annual reports of any listed company and anayse the profitability of such unit
   4. Hold group discussion and discuss the relevance financial analytics
   5. Invite a known expert in the area of financial analytics to your college and learn the art of
      financial analytics.
Formative Assessment
  Assessment Occasion                                Weightage in Marks
First Class Test                                             10
Second Class Test                                            10
Assignment                                                   10
Seminar                                                      10
Total                                                        40
                                         Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
Course Outcomes (COs) / Program           1 2     3 4     5 6    7     8    9    10     11    12
Outcomes (POs)
   1.
2.
3.
4.
5.
6.
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                               Course Content
                                               Content                                                      45Hrs
                                                Unit – 1
Depreciation and Investment Allowance: Introduction- Meaning of Depreciation, Important points               08
regarding depreciation, Conditions for allowance of Depreciation, Assets eligible for depreciation,
important terms for computation of depreciation allowance. Problems.
                                                Unit –2
Assessment of Partnership firms: Definition of Partnership, Firm and Partners – Assessment of Firms          10
(Section 184) –Computation of Firm’s Business Income–Treatment of Interest, Commission,
Remuneration received by partners (Sec 40b). Presumptive taxation (44AD) Problems on Computation
of total income and tax liability of firms (Use of available software package for computation of tax
liability, Related Forms and Challans)
                                                Unit –3
Assessment of Companies: Introduction - Meaning and Definition of Company-Types of                           08
Companies under Income tax Act-– Problems on computation of total income of companies-
Including Minimum Alternate Tax (115JB) Applicable Deductions u/s 80IA, 80 IB ,80 IC, 80G-
Problems on Computation of Tax Liability (Use of Software Package – Quick Books/Electro com)
                                                Unit –4
Tax Under E-Environment: Filing of Income tax returns (ITR)–Types income tax return forms-                   10
benefit of filing ITR – different sections of ITR returns – document required to filing ITR–form 26AS
significance returns – Advance Tax Sections – Tax Deducted at Source (TDS) – on line payment of
tax- problems on Advance Tax and TDS] E-filing of return on Income Tax Portal, Verification of ITR.
                                                Unit –5
Case laws and amendments: Introduction - Recent Amendments in Filing of Returns as per                       09
Finance Bill; Recent Case Laws for guidance. Depute the students at least two weeks to any Audit
Firm to learn practically the filing of Returns of various kinds of assesses. Like individuals, Firms and
Companies.
Text Books
          1. Vinod K. Singhania & Kapil Singhania – Students Guide to Income Tax, Taxmann
               Publications, New Delhi.
          2.   H C Mehrotra and S P Goyal, Income Tax Law and Practice, Sahitya Bhawan Publications, Agra.
          3.   Srinivasan T Income Tax Law and Practice, Vijay Nicole Imprints
          4.   Girish Ahuja & Ravi Gupta – Direct Taxes, Bharat Publications.
          5.   T. N. Manoharan – Direct Taxes, Snow White Publications
References
        1. Whittenburg and Altus Buller, Fundamentals of Income Tax, Cengage Publications,New
             Delhi.
          2. Chandrashekara, Ramachandra and Mariyappa, Income Tax, Himalaya Publications,Mumbai.
          3. Chandrashekara, Ramachandra and Mariyappa, Income Tax, Himalaya Publications,Mumbai.
          4. Lal, B B, Income Tax and Central Sales Taxes – Law and Practice, PearsonEducation,
             New Delhi.
          5. Hariharan, Income Tax – Law and Practice, TMH, New Delhi.
Pedagogy
   1. Visit the office of income tax in your local area and identify various forms and documents
      to be filed by firms and companies
   2. List out the major schemes of savings available for non-individuals
   3. Visit any business or commercial enterprise and prepare a list of books and records
      maintained
   4. Calculate amount of depreciation under the tax laws and compare with company law
   5. Visit the offices of any commercial entity and enquire about the depreciation methods
      adopted
   6. Learn the art of e-filing of IT returns by visiting the offices of local CAs with whom you are
      familiar
   7. Collect various IT returns used by non-individuals
   8. Compute the tax liability of any business unit assuming a hypothetical example
   9. Identify the procedure of making on-line tax payment
Formative Assessment
  Assessment Occasion                                  Weightage in Marks
First Class Test                                                10
Second Class Test                                               10
Assignment                                                      10
Seminar                                                         10
Total                                                           40
                                         Course Content
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
Education must generate skills to students to obtain gainful employment in this connection
internship become essential through the program the students is place in look – alike business
condition and provides on the job training the course as the following outcomes.
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
Course Outcomes (COs) / Program           1 2     3 4     5 6    7     8    9    10     11    12
Outcomes (POs)
   1.
2.
3.
4.
5.
6.
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                                        Course Content
                                                         Content                                                                28Hrs
                                                         Unit – 1
In this module, the students select a particular area and undergo internship. The area for internship may be from:                10
     1. Financial Accounting
     2. Cost Accounting
3. Income Tax
4. General Management
The internship is done in consultation with the teacher allotted to the student. Detailed theoretical understanding of
the concepts is also required to complete the internship
                                                          Unit –2
The local area be scouted for the availability of suitable business organizations. The list of business units in the local        10
area may be prepared by visiting the District Industries Centre or Chambers of Commerce. MOU or any other means
of communication be used to accommodate the students of the college interested in internship. If cost accounting area
is selected for internship, the student learns during the period of internship the skills or art of managing the cost in real
business situation.
                                                          Unit –3
A report is submitted to the college detailing one’s experience in internship. The report must be finalized in                    08
consultation with the guide and for its evaluation. The viva be held for 20 marks
Text Books
The selection of text books depends on the area of internship chosen.
References
The selection of reference books depends on the area of study selected.
Pedagogy
               1.   Select the topic for internship and visit the unit selected
               2.   Hold the regular discussion with the employees or managers
               3.   Visit libraries for collecting reports submitted in previous years.
               4.   List out the number of chapters created in the report.
Formative and Summative Assessment
(Write 3-7 course outcomes. Course outcomes are statements of observable student actions
that serve as evidence of knowledge, skills and values acquired in this course)
In view of practical difficulties in internship, the student may be given the option of preparing a
report on financial analysis. This report does not demand internship.
Course Articulation Matrix: Mapping of Course Outcomes (COs) with Program Outcomes
(POs)
Course Outcomes (COs) / Program           1 2     3 4     5 6    7     8    9    10     11    12
Outcomes (POs)
   1.
2.
3.
4.
5.
6.
Course Articulation Matrix relates course outcomes of course with the corresponding program outcomes
whose attainment is attempted in this course. Mark ‘X’ in the intersection cell if a course outcome
addresses a particular program outcome.
                                          Course Content
                                           Content                                            42Hrs
                                           Unit – 1
In this unit, the student will have to select a suitable company listed either on BSE or       14
NSE. The Bombay Stock Exchange and National Stock Exchange are national level
stock exchanges. The unit for study may be selected in consultation with the guide
                                           Unit –2
The financial analysis is carried with the help of tools like ratio analysis, funds or cash    14
flow analysis, trend analysis, comparative or common-size financial statements. After
selecting the company for analysis, the candidate has to collect either hard or soft
versions of annual report for selected period of study
                                           Unit –3
The analysis of financial position done either with ratios or flow analysis etc., must be      14
submitted in the form of a report to the college for evaluation. The report submission is
followed by viva-voce carrying 20 marks
Text Books
The selection of text books depends on the area of study chosen.
References
The selection of reference books depends on the area of study selected.
Pedagogy
           1.   Select the topic for internship and visit the unit selected
           2.   Hold the regular discussion with the employees or managers
           3.   Visit libraries for collecting reports submitted in previous years.
           4.   List out the number of chapters created in the report.
Formative and Summative Assessment