A

PROJECT REPORT
ON
“Comparative Analysis between VIVO and OPPO mobile Phones with
special reference to Sitapur City”

SUBMITTED

FOR PARTIAL FULFILLMENT OF

MASTER OF BUSINESS ADMINISTRATION DEGREE

Session 2023-24

Submitted to Submitted By
Anjali Srivastava Mridul Srivastava
Assistant Professor MBA IVth Sem.
MBA Roll No. 2202210700016

INSTITUTE OF ENGINEERING AND TECHNOLOGY (221),

SITAPUR
 Ph. : 05862 - 250010
Fax : 05862 - 250001
INSTITUTE OF ENGINEERING & TECHNOLOGY
RESORA, SITAPUR (U.P.)

(Approved by AICTE Govt. of India & Govt. of U.P. And Affiliated to

Dr.A.K. Technical University, Lucknow)

Ref.No. IET/ Memo /2022-23 Date:- / /

BONA FIDE CERTIFICATE

This is to certify that the MINI PROJECT REPORT conducted on the topic

“Comparative Analysis between VIVO and OPPO mobile Phones with special

reference to Sitapur City” is a bona fide record of study and research done by “ Mridul

Srivastava MBA IVth Sem. in partial fulfillment of the requirement for the award of the

degree “Master of Business Administration” from Dr. A.P.J. Abdul Kalam Technical

University, Lucknow, Uttar Pradesh Through Institute of engineering and Technology,

Sitapur.

Mr. Alok Mishra

Professor MBA
 ACKNOWLEDGEMENT
An exchange of ideas generates a new impetus to work in a better way. Apart from the ability labour

and time devotion, guidance and wholehearted co-operation are the two pillars for building the success

of a project. Whenever a person is helped or co-operated by others his heart is bound to pay gratitude to

his benefactors.

The pleasure that accompany the successful completion of task would be incomplete without

acknowledging the contribution of the people who have made it possible and whose constant guidance

and encouragement served as a guiding light for the completion of the study.

I take this opportunity to express my deep gratitude to Mr. Alok Mishra Institute of Engineering

and Technology, Sitapur whose guidance and support helped immensely in the successful completion

of this project.

Last but not the least I would like to thank my parent and friends for their support and suggestions.

Mridul Srivastava
 DECLARATION

This project titled “ Comparative Analysis between VIVO and OPPO mobile

Phones with special reference to Sitapur City ” is submitted in Partial fulfilment

of the requirement for the degree of Master of Business Administration (MBA) of

Institute of Engineering and Technology, Sitapur, Uttar Pradesh. The compilation of

this project is done by MRIDUL SRIVASTAVA and the assistance and helping during

the execution of this project has been fully acknowledged. I further declare that the

information present in the project is true and original to the base of my knowledge.

MRIDUL SRIVASTAVA
(MBA IVth Sem)
 Table of Contents
Sr. No. Chapter Name Page No.
1 Introduction 01 - 18

2 Objective of the Study 19 - 20

3 Company Profile 21 - 25

4 Research Methodology 26 - 31

5 Data Analysis & 32 - 44

Interpretation

6 Findings 45 - 46

7 Conclusion 47 - 48

8 Recommendation 49 - 50

9 SWOT Analysis 51 - 55

10 Bibliography 56 - 57

11 Annexure 58 - 60
Introduction of Mobile Phone

1
 Mobile

A mobile phone is a portable telephone that can make and receive calls over a radio frequency

link while the user is moving within a telephone service area. The radio frequency link

establishes a connection to the switching systems of a mobile phone operator, which provides

access to the public switched telephone network (PSTN). Most modern mobile telephone

services use a cellular network architecture, and, therefore, mobile telephones are often also

called cellular telephones or cell phones. In addition to telephony, 2000s-era mobile phones

support a variety of other services, such as text messaging, MMS, email, Internet access, short-

range wireless communications (infrared, Bluetooth), business applications, gaming, and digital

photography. Mobile phones which offer these and more general computing capabilities are

referred to as smartphones.

2
 Oppo

OPPO Electronics Corp. (commonly referred to as OPPO, stylised as oppo) is a Chinese

electronics manufacturer based in Dongguan, Guangdong. Its major product lines include

smartphones, Blu-ray players and other electronic devices. Globally registered in 2004 and

founded in 2001, the company has registered the OPPO brand name in many parts of the world.

It is a subsidiary of BBK Electronics Corporation which markets smartphones under the Oppo,

OnePlus and Vivo brands.

It has also recently acquired the rights to sponsor the Indian national cricket team for the period

2017-2018

OPPO is relentless in the pursuit of the latest technology, the highest hardware quality standards

and in delivering the best user experience possible. We design, manufacture, and promote our

own products to assure customers of reliable and the highest end products possible from

beginning to end.

Since its founding in 2004, OPPO has consistently strived to deliver users this ideology across

the globe. Having successfully entered into the mobile phone market in 2008, OPPO began

looking at expansion into international markets in 2010 and opened its first overseas business in

April of 2010 in Thailand.Today, OPPO is present in 21 markets worldwide.

From the start, OPPO’s products have pushed boundaries. As OPPO continues to expand into

new markets, the goal of making our products more accessible around the globe without

compromising product service and quality has never been clearer.

3
 History of Oppo

First brand that came into existence was the OPPO Electronics, its major product lineup includes

more than just smartphone, it manufactures Blu-ray players and Universal DVD player as well.

The company was founded in 2004 and Tony Chen who is the current CEO of the company is

listed as the corporation, which is actually a subsidiary of the BBK Electronics. Company

entered the mobile phone market in the year of 2008 and just within five year it was reportedly

the second most profitable company in China in 2013 among the players like ZTE, Huawei,

Lenovo and Xiaomi.

Oppo Digital an independently operating division of OPPO Electronics was setup in the United

States in California, which is known for offering Up-Converting DVD and Blu-ray Disc players.

The first product that they sold was OPPO OPDV971H, which was a Universal DVD player

4
According to year:-

Oppo is globally Registerd in 2001.

In 2004 Oppo Launched in China.

Oppo has launched first mp3 player in 2005.

After mp3 player oppo has launched mp4 Player in 2006.

Oppo has entered mobile phone market in 2008.

1st smartphone in Launched in market phone name is Find me in 2011.

In 2012, Oppo has launched Finder and Find 3 mobile.

In 2013, oppo has launched many more mobiles.

In 2014 , oppo launched R1, Find 7, N1 mini full transaction to 4G.

5
Products & Growth:-

The mobile handset that no one might know that OPPO produced was R819/R819T. While the

handsets that you might have heard falls under Find, N and R Series. The N1 was world’s first

handset that came with a rotating camera that can be used as back or rear and that’s when the

camera dedicated N Series was born in December 2013. After that next year in March, company

launched the Find 7a and then Find 7, the later sported the world’s first Quad HD (2560 x 1440)

display, which was available in May 2014. Later that year in October, company announced their

design focused smartphone, the R5, which was slimmest smartphone of the year measuring just

4.9mm. These series were upgraded in the coming year and thanks to that the brand is listed

among the top five smartphone brands in the world, replacing the likes of Lenovo and Xiaomi.

Considered as the premium smartphone maker, OPPO relies on the strong offline retailer

network it has created in the home country.

The brand started its international expansion in 2010 starting with Thailand, where the brand first

announce Find 3 and then later showcased the Find 5, which was followed by the Find 7. In

parallel, company expanded its presence in countries like Philippines, Myanmar, Vietnam,

Indonesia, Malaysia, India, Bangladesh, Pakistan and many more regions. Company operates

locally in these regions catering the needs according to the audience.

6
India Presence:-

OPPO officially entered in India on 27 January 2014, and the Find 7 was the first handset that

was launched in the country. The brand then moved to launch several handsets including Mirror

3, N1, N1 Mini, Joy, Joy Plus, Neo 3, R5, R7 and R7 Lite. Recently, company has launched its

new series, the F1 and F1 Plus, they are being touted as the Selfie Expert phones; the later

handset comes with 16MP front facing module. The brand has been focused in launching

premium quality handsets in the country since its official operations. To move forward with its

plans in India, they have dedicated a promise to start manufacturing in India under the Make in

India campaign run by the Indian government. As per reports, the brand is going to make 10 lakh

4G phones per month at its upcoming facility in Noida, as told by Mike Wang, CEO of Oppo

Mobiles India. Company has invested Rs 100 Crore for setting up the manufacturing unit. OPPO

has manufacturing partnership with Foxconn in India; Mr Wang confirms that Foxconn will be

manufacturing phones for them even after their Noida facility starts production.

7
 Products
Phones:-

OPPO entered the mobile phone market in 2008.

The OPPO Find 7 is a phablet with a total of 3GB of RAM and a 2.5 GHz Quad-Core

processor.[5] The OPPO Find 7 is also available in another variant called the Find 7a, which has a

1080p screen and 2GB of RAM compared to the Find 7, which sports higher specs. It was

announced on 19 March 2014 and was released in April 2014. It is similar in design to the

OnePlus One released in April 2014.

In September 2013, OPPO announced the N1. A successor, the OPPO N3, is priced at $449 as of

early 2016.[6]

The OPPO R5, which was launched in November 2014, was at the time the world's thinnest

smartphone.[7] It is 4.85mm in thickness except for a slight bulge where the camera lens is

located. The R5 has a 2,000 mAh battery which can be charged up to 75% in 30 minutes using

OPPO's own VOOC Flash Charging technology.[8] The R5 uses a SnapDragon 615 octa-core

processor, running at 2.1 GHz.[6][9] OPPO began shipping the R5 in the UK on February 20,

2015.[10] One of OPPO's older phones, the Finder, previously held the record for the world's

thinnest smartphone.[11] In June 2016, OPPO became No.1 Smartphone maker in China,[12]

selling its phones at some 200,000 retail outlets.[13]

Other smartphones OPPO produced are the U705T Ulike 2, U701 Ulike, R610, R811 Real, R817

Real, R819 / R819T and the T29.

8
The OPPO Find 5 was released in America in February 2013, the OPPO Find 5 features clean

lines, thin rectangular shape, and overall elegant appearance.[16] The OPPO Find 5 features a

pixel density of 441 ppi, which puts it in the highest range of the mobile phones with HD display

at its release time. In July 2013, a refreshed OPPO Find 5 launched in China. The processor has

been changed to Snapdragon 600 instead of the Snapdragon S4 Pro. The Android version has

been updated to Android 4.2.2 as well while other specifications remained the same.[17]

On 23 September 2013, OPPO announced the N1, which has a 5.9″ 1080p display (373 ppi),

1.7 GHz Qualcomm Snapdragon 600 processor, 3,610mAh battery, 16GB or 32GB of storage,

2GB RAM, and a 13MP camera that can rotate, touch-panel on the back, and option to flash

CyanogenMod.[18] It was released in December 2013.

On 3 August 2016, Oppo launched the F1s in India.[19] The Oppo F1s is a selfie-centric phone

which succeeds the Oppo F1. The F1s sports a 13 MP primary camera at the back and has a 16

MP secondary camera on the front. There's also a fingerprint scanner housed on the home button

which can not only be used to unlock the phone, but, open apps as well. The Oppo F1s is

powered by MediaTek's MT6750 octa-core processor which is coupled with 3 GB RAM and

Mali-T860 MP2 GPU. It runs on ColorOS 3.0 based on Android 5.1 Lollipop and features a 5.5-

inch HD IPS display which is backed by 3075 mAh battery

9
Blu-ray players:-
Its first universal Blu-ray Disc player was the BDP-83.[20][21][22][23]

The BDP-93 was released in 2010, featuring 3D compatibility and dual HDMI signal output.

This was followed by the BDP-95 whose video performance is identical in all respects with the

BDP-93, but with an improved analogue audio output section.[24] The BDP-103 and BDP-105

models were released near the end of 2012, featuring dual HDMI signal input in addition to dual

HDMI signal output. The BDP-103D was released in October 2013. This new model is the first

Blu-ray player worldwide featuring Darbee Visual Presence technology.

10
Headphones & amplifiers:-
In 2014 OPPO released a number of high end headphones and amplifiers. The flagship PM-1 and

PM-2 headphones along with the HA-1 desktop amplifier have been heavily promoted in the

audio community. One blogger declares the PM-2 is "near to perfect".[25] The company has since

released other products.

Also released in 2015 was the HA-2, a portable version of the HA-1 amp/DAC which features a

battery pack option as well as a stitched leather casing. The phone plays music in real-time to the

HA-2 (via included Android or iOS micro USB cable, or USB cable if from PC). It also can be

charged using an included "rapid charger" charging kit. Its battery pack feature can be used

simultaneously while the HA-2 is used to play music if the playing (source) device is an Apple

iOS device, though for those using an Android or Windows phone, it's only either/or. In October

2016 an updated version was released with a new DAC chip and now named HA-2SE. Otherwise

the same as the HA-2.

11
Innovations:-
Since OPPO entered the smartphone market, it has provided different innovations in competition

with rival brands, breaking records within the industry.

 Finder (The Finder was OPPO's thinnest smartphone at that time)

 Find 5 (The Find 5 was OPPO's first Full 1080P HD Smartphone)

 N1 (The OPPO N1 was reportedly the world's first smartphone with a rotating camera)

 R5 (The OPPO R5 was OPPO's thinnest smartphone produced after the Finder)

 N3 (The OPPO N3 automated the N1's rotating camera, creating another industry first)

 Find 7 (The OPPO Find 7 is the first phone can make 50MP photos)

 R7 series (Including R7, R7 plus, R7s, R7 plus Barcelona Edition, R7 Lite)

 VOOC Flash Charging (OPPO's own brand of rapid-charging technology)

 PI (OPPO's own image processing software)

 R9 series (first launch in March 2016; endorsed by Yang Yang, Yang Mi, Li Yifeng, TF

Boys), become first ranking smartphone models sold in China in June 2016

12
Promotions:-
Popular Korean boy band 2PM prepared a song known as "Follow Your Soul" in a promotional

deal with OPPO for launching its brand in Thailand in 2010.[28] In June 2015, the company

signed an agreement with FC Barcelona to become an official partner of the Spanish football

club.[29][30]

Also in 2015, OPPO hired Yang Mi and Luhan as the product ambassador in China,[31] followed

by Sarah Geronimo and Alden Richards, who was named as the first brand ambassador of OPPO

in the Philippines.

OPPO India has hired popular Bollywood actors Hrithik Roshan and Sonam Kapoor as their

brand ambassadors. Famous cricketer Yuvraj Singh too has featured in some of their

advertisements.OPPO India has recently launched a campaign starring Bollywood Diva Bipasha

Basu and her TV actor husband Karan Singh Grover for Oppo F1s Rose Gold

edition.www.ettelcom.in Oppo has hired popular Indian actress Deepika Padukone for

advertising oppo's first dual camera phone oppo f3 plus. In 2016, PBA tied up with this company

as its official smartphone partner starting from 2016 PBA Commissioner's Cup which was held

on February 10.

Oppo also hires celebrity endorsers in Vietnam, especially Son Tung M-TP who endorses three

smartphone units like Neo 5, Neo 7 and F1s. Oppo made a sponsorship to one of Vietnam's top-

rated reality shows, The Face Vietnam.

13
 Vivo

Vivo is a Chinese multinational technology company that designs, develops, and manufactures

smartphones, smartphone accessories, software, and online services. It was founded in 2009 in

Dongguan, Guangdong. The brand utilises Hi-Fi chips in its smartphones.[1] Software developed

by the company includes the Vivo App Store, iManager, and a proprietary Android-based

operating system called Funtouch OS.

In 2012 Vivo released the X1, at the time the world’s thinnest smartphone.[2] The X1 was also

the first Vivo phone to use a Hi-Fi chip, developed by American semiconductor company Cirrus

Logic.[2] Vivo followed this up in 2013 by releasing the world’s first 2k-resolution screen phone,

the Xplay3s.[3] Other popular phones in the Vivo lineup include the X5Pro, the X5Max, and the

Xshot.

Quickly becoming a major player in the smartphone industry, Vivo joined the ranks of the top 10

smartphone makers in the first quarter of 2015 with a global market share of 2.7%.[4] With

research and development centers in Shenzhen and Nanjing, the company employed 1,600 R&D

personnel as of January 2016.[5] Vivo smartphones is currently the sponsor for the Indian Premier

League editions 2016 and 2017.

Another sub-branded arm of the BBK Electronics, the Vivo was founded in 2009 by Shen Wei,

who serves as president and CEO of the company. It has headquarters in Guangdong, China; the

company designs, develops and manufactures smartphones, accessories, software and online

services. They have research and development center in Shenzhen and Nanjing, where company

14
employees 1600 people as of this year. It was not until 2011 that they started selling their first

smartphone, which was a lesser-known handset.

The brand is known to use Hi-Fi Technology, which is short for High Fidelity audio experience.

It’s a hardware level technology that company integrates in their handsets, started with at the

time world’s slimmest smartphone, the X1, launched in 2012. These Hi-Fi chips are developed

by American semiconductor company Circus Logic, which is Vivo’s R & D that works on it to

integrate in their smartphones. Before launching X1, company had setup an audio lab in

Shenzhen to research on how the Hi-Fi sound can be merged with smartphone technology. The

company not only works on hardware, but develops intuitive interactive systems connecting its

users and phone. Thus, you can see that brand has their own customized Android-based

operating system called Funtouch OS, which offers range of smart features such as Smart Click,

Super Screenshot, Smart Wake, Single-handed mode and various other smart features on their

handsets.

15
 History of Vivo
The company was originally formed as part of Telebrás, the state-owned telecom monopoly at

the time. In 1998, Telebrás was demerged and privatized, with Telefónica taking Telesp. Telesp

was rebranded as Telefonica from 1998 until April 15, 2012, when all Telefonica services were

rebranded again to Vivo, using the same strategy of unifying all its services in a unique brand,

like Movistar (Hispanic America and Spain) and O2 (rest of Europe). Currently, the Telefonica

brand is only used for the group Telefônica Brasil.

16
Products & Growth:-
Talking about their product range, it is spread among premium offering such as X Series to mid-

level offering in the form of V Series, which is a combination of solid specification and attractive

price tag. There is a price-conscious Y Series to cater the lower end of the spectrum. After

announcing X1, company continued their journey of slimmest handsets in the form of X3S, X5,

X5Max and X5Pro. They also introduced two handsets out of which one was focused in offering

the best camera quality company have to offer, goes by name Xshot. The second handset named

XPlay 3s that was launched in 2013 was more focused for providing best display as it featured

Quad HD screen. Company also has Hi-Fi technology enabled headphone, XE800 that are

intended for Vivo smartphones.

The Y51 is the most recent handset launched in December 2015 in their lower-end segment, but

is still loaded with Smart software Funtouch OS and a host of features such as Smart Wake,

Smart Beauty mode, and Smart Click. In their V Series, apart from the popular V1 and V1 Max,

the brand has recently upgraded the series with V3 and V3 Max, which is launched in the home

as well as international markets as well. Like OPPO, Vivo has expanded into various countries

like India, Malaysia, Indonesia, Thailand, Myanmar, Vietnam and Philippines. The international

path, which was started in 2011, now has seen company certified for operations in over 100

countries.

17
India Presence:-

Vivo officially entered in India in December 2014 with world’s slimmest smartphone at time, the

X5Max, which was priced quite premium around Rs 32,000. In the short span of less than two

years company has launched most of its line-up in country, which counts up to 16 smartphones

in India. Spreading in three X, Y and V Series, they offer a wide range of options to Indian

audience catering needs such as premium, mid and entry level. The brand is focused in creating a

strong retail and after sales network in country to offer their services to most parts of the country.

Currently, they have 8000 employees serving Indian customers and a network of 10,000 retailers

in over 300 cities in 22 states. Company plans to establish more than 200 exclusive after sales

services for their customers by the end of the 2016.

According a report released by Counterpoint Research, as of last year, company has already

capture 1% market share in the country, while it is estimated to grow double. As the brand has

increased its activities in the country and launching their handset quite quickly. One example is

the V3 and V3 Max, which saw the global launch of the handset in the country last month in

Mumbai. Alex Feng, the CEO of Vivo India remarks the various partnerships like Viacom18 and

IPL, which would lead company to grow to much larger audience in the coming years.

Moreover, they have also invested Rs 125 Crore in the “Make in India” campaign run by Indian

government. Total 2,200 Indian employees will be working in the Great Noida facility where

Vivo phones are set to be manufactured. It will allow company to reach a goal of one million

units per month, thus, building solid foundation for company in the country.

18
Objective of the Study

19
 Objective of the Study

The story was attempt to find out the affect of sales promotion Price and premium position on

consumer based brand equity.

Under Study were brand association percieved quality and brand loyality.

Under study were convinience products, classes taken were Oppo, Vivo, Samsung and other

mobile Phones.

The brand Study were Convinience product such as Oppo, Vivo, and Samsung etc are shoping

products.

20
Company Profile

21
 Company Profile of Vivo

Vivo is a Chinese multinational manufacturer of smartphones headquartered in Dongguan,

Guangdong province, China. Founded in 1995, vivo entered the telecommunication and

consumer electronics industry with landline phones and wireless phones. From 2011, vivo started

its smartphone business. As of 2014, vivo releases and markets its smartphones under the vivo

brand, ranking as the 5th top smartphone brand in China, and 10th top smartphone brand

globally.

In 2014, vivo sold 25 million units in mainland China, in 2015, the sales volume would reach 45

million worldwide, with an average retail price of $300. The annual production capacity is 60

million units. Vivo is now among the top five most profitable smartphone brands in China.

Currently 20,000 operators work in vivo, and 3,000 engineers are in four R&D centers in

Dongguan, Shenzhen, Nanjing and Chongqing. From hardware design and manufacture, to

software development (Android based Funtouch OS), vivo has built a complete and sustainable

ecosystem.

With the creativity and technology, vivo keeps innovating. In 2012, vivo created the X1, the first

Smartphone to incorporate a Hi-Fi chip, resulting in an unparalleled audio experience.

Pioneering this technology, it has been included in all vivo smartphones ever since. From then

on, the innovation never stops:

 2012, Xplay, world's first Hi-Fi smartphone integrated with OPA2604 amplifying power

 2013, vivo X3, world's first Hi-Fi smartphone integrated with ES9018 decoding chip

22
 2013, Xplay3s, world's first 2K display Hi-Fi music smartphone with extreme display

performance

 2014, X5Max, world's slimmest smartphone with a totally new framework of Hi-Fi 2.0

From 2011, vivo has been certified in over 100 countries and regions worldwide, choosing the

path of internationalization and moved on. Currently vivo has presence in India, Malaysia,

Indonesia, Thailand, Myanmar, Vietnam and Philippines. Vivo entered India in Dec., 2014. In a

short time span vivo has established itself as a Hi-fi & Smart brand. Currently vivo is serving

Indian customers with 8,000 employees and 10,000 retailers, in over 300 cities in 22 states, with

a strong focus on Hi-Fi Music. By the end of 2016, vivo will also have established more than 200

exclusive.

Service centers across the country. Vivo is one of the fastest growing companies in India.

Vivo believes in diversity and creativity in India and hence has been actively involved in some of

the most popular properties such as Colors Comedy Nights with Kapil, MTV Roadies, MTV

Bollyland Festival and Vh1 Emerge. Regionally vivo sponsored Vijay TV--Koffee with DD

(Season 2), ETV Telugu--Extra Jabardast, ETV Kannada--Majha Talkies, Mazhavil Manorama--

D 4 Dance (Season 2), and Zee Kannada--Onduurnalli Raja Rani. As a new brand for Indian

consumers, vivo believes in reaching out to every person in every state and this increases the

kind of effort to establish the brand in the hearts of consumers. Vivo looks forward to more such

associations in the future to create a brand visibility amongst the Indian masses.

Make in India initiative also resonates with vivo's plan. Its assembly unit in Greater Noida is the

23
first step toward this commitment. With Rs. 125 crore first-phase investment, this unit will be

operational in November, 2015. Totally 2,200 Indian employees will join the factory, which will

help its production capacity reach one million units/month and build a solid foundation for vivo's

sustainable development in India. Vivo strives to become a world-class enterprise, healthy,

progressive and sustainable.

24
 Company profile of Oppo

OPPO Electronics Corporation is an electronics manufacturer based in Dongguan, Guangdong,

China.

Its major product lines include MP3 players, portable Media players, LCD-TVs, e-books,

DVD/Blu-ray Disc players, and mobile phones.

Founded in 2004, the company has registered the Oppo brand name in many parts of the world.

OPPO Electronics Corporation has registered its divisions in Indonesia, Thailand, India,

Bangladesh, and more.

25
 RESEARCH
METHODOLOGY

26
 RESEARCH METHODOLOGY
Research comprise defining and redefining problems, formulating hypothesis or suggested

solutions; collecting, organizing and evaluating data; making deductions and reaching

conclusions and at last carefully testing the conclusions to determine whether they fit the

formulating Hypothesis.

In short, the search for Knowledge through Objective and Systematic method of finding

solutions to a problem is Research.

27
 RESEARCH OBJECTIVES
To study the tastes, preferences, and buying behavior of consumers in case of Mobile Operating

system.

To analyze using different type of Operating system.

To recommend strategies to to increase sales of mobile phone.

The main objectives of this study are:-

Working of service centers

SWOT analysis of the product sold

Comparative study with the competitors

28
 RESEARCH DESIGN
TYPE OF RESEARCH: -
Descriptive research:-
Descriptive research includes Surveys and fact-finding enquiries of different kinds. The main

characteristic of this method is that the researcher has no control over the variables; he can only

report what has happened or what is happening.

DATA SOURCES:-

There are two types of data.

Source of primary data for the present study is collected through questionnaire and answered by

consumers of OPPO VS VIVO Phones. The secondary data is collected from journals, books and

through Internet search.

PRIMARY DATA:-

The data that is collected first hand by someone specifically for the purpose of facilitating the

study is known as primary data. So in this research the data is collected from respondents

through questionnaire.

SECONDARY DATA:-

For the company information I had used secondary data like brochures, web site of the company

etc.

The Method used by me is Survey Method as the research done is Descriptive Research.

RESEARCH INSTRUMENTS:-

Selected instrument for Data Collection for Survey is Questionnaire.

29
QUESTIONNAIRE DESIGN FORMULATION:-

Under this method, list of questions pertaining to the survey are prepared for marketing staff of

consumers of Android and Windows Phone. Questionnaire has structured type questions as well

as unstructured type questions. Structured objective type questions are prepared for the

respondents with fixed response categories. Some of the questions are of multiple-choice type.

The questions have more than one alternative.

Questionnaire: - A questionnaire consists of a set of questions presented to respondent for their

answers. It can be Closed Ended or Open Ended.

Open Ended: - Allows respondents to answer in their own words & are difficult to Interpret and

Tabulate.

Close Ended: - Pre-specify all the possible answers & are easy to Interpret and Tabulate.

TYPES OF QUESTION INCLUDED:-

DICHOTOMOUS QUESTIONS:-

Which has only two answers “Yes” or “No”?

MULTIPLE CHOICE QUESTIONS:-

Where respondent is offered more than two choices.

IMPORTANCE SCALE:-

RATING SCALE:-

A scale that rates some attribute from “Agree ” to “Disagree “ and “Strongly Agree” to “Strongly

Disagree”
30
SAMPLING UNIT: -

Who is to be surveyed? The marketing researcher must define the target population that will be

sampled.

The sample Unit taken by me; General public of different age group, different gender and

different profession.

EXTENT:-

Where the survey should be carried out?

I have covered entire residential area of Sitapur city for the survey.

TIME FRAME:-

When the survey should be conducted?

I conducted my survey for 8weeks.

SAMPLING SIZE:-

100 Questionnaire

SAMPLING TECHNIQUE: -

How should the respondent be chosen?

In the Project sampling is done on basis of Probability sampling. Among the probability

sampling design the sampling design chosen is stratified random sampling.

Because in this survey I had stratified the sample in different age group, different gender and

different profession.
31
Data Analysis &
Interpretation

32
 DATA ANALYSIS

1- Are you using a Smart Phone ?

a) Yes [ ] b) No [ ]

OPTIONS PERCENTAGE (%)

YES 100

NO 00

100

80

60

40

20

0
YES NO

INTERPRETATIONS :
 100% person are using Smart Phone.

33
 2- Which Phone are you using?

a) OPPO [ ] b) VIVO [ ]

b) Samsung [ ] d) Other [ ]

OPTIONS PERCENTAGE (%)

OPPO 42

VIVO 22

Samsung 36

Others 00

50

40

30

20

10

0
OPPO VIVO Samsung Others

INTERPRETATIONS :
42% people are using Oppo Phone. 22% people are using VIVO phone. Samsung phone are

using 36% people.

34
3-What do you think which phone is best in Camera?

a) OPPO [ ] b) VIVO [ ]

b) Samsung [ ] d) Other [ ]

OPTIONS PERCENTAGE (%)

OPPO 64

VIVO 36

Samsung 00

Other 00

70
60
50
40
30
20
10
0
OPPO VIVO Samsung Other

INTERPRETATIONS :
According to 64% people best camera in Oppo phone. And 36% people are prefer best camera in

Vivo phone.

35
4) After sale service is better of your Smartphone?

a) OPPO [ ] b) VIVO [ ]
b) Samsung [ ] d) Other/ [ ]

OPTIONS PERCENTAGE (%)

OPPO 64

VIVO 34

Samsung 02

Other 00

70

60

50

40

30

20

10

0
OPPO VIVO Samsung Other

INTERPRETATIONS :

36
5) Best Model of OPPO?

a) OPPO Reno 10 [ ] b) OPPO Reno 11 [ ]

c) OPPO f25 [ ] d) Other [ ]

OPTIONS PERCENTAGE (%)

OPPO Reno 10 38

OPPO Reno 11 30

OPPO F25 32

Other 00

40

30

20

10

0
OPPO Reno 10 OPPO Reno 11 OPPO F25 Other

INTERPRETATIONS :

37
6) Best Model of VIVO?

a) VIVO V30 [ ] b) VIVO T2 Pro [ ]

c) VIVO X100 [ ] d) Others [ ]

OPTIONS PERCENTAGE (%)

VIVO V30 54

VIVO T2 Pro 26

VIVO X100 20

Others 00

60
50
40
30
20
10
0
VIVO 30 VIVO T2 Pro VIVO X100 Others

INTERPRETATIONS :

38
7) Among these two Brands which brand do you prefer most ?

a) OPPO [ ] b) VIVO [ ]

OPTIONS PERCENTAGE (%)

OPPO 64

VIVO 36

70
60
50
40
30
20
10
0
OPPO VIVO

INTERPRETATIONS :

39
8) If you want to replace your Phone?

a) Yes [ ] b) No [ ]

OPTIONS PERCENTAGE (%)

Yes 100

No 00

100

80

60

40

20

0
Yes NO

INTERPRETATIONS :

40
9) IF Yes, Which Smartphone Do you Purchase ?

a) OPPO [ ] b) VIVO [ ]

c) Samsung [ ] d) Others [ ]

OPTIONS PERCENTAGE (%)

OPPO 62

VIVO 38

Samsung 00

Others 00

80

60

40

20

0
OPPO VIVO Samsung Other

INTERPRETATIONS :

41
10) How much important factor when you Purchase Phone ?

a) Price [ ] b) Brand Image [ ]

c) Shape & Size [ ] d) Colour [ ]

e) Camera [ ] f) Availibility [ ]

g) Durability [ ] h) Storage [ ]

OPTIONS PERCENTAGE (%)

Price 00

Brand image 02

Shape & Size 08

Colour 00

Camera 74

Availability 02

Durability 00

Storage 14

INTERPRETATIONS :

42
80

70

60

50

40

30

20

10

43
11) Which Promotional offer attracts you most ?

a) Free Gift [ ] b) Discount [ ]

c) Price Offer [ ] d) Any Other [ ]

OPTIONS PERCENTAGE (%)

Free Gift 34

Discount 02

Price Offer 64

Any Other 00

70
60
50
40
30
20
10
0
Free Gift Discount Price Offer Any other

INTERPRETATIONS

44
Findings

45
 Findings

 Most People are using Smart Phones.

 OPPO is Best Phone.

 Most people are prefer OPPO phone.

 Best camera in OPPO Phone.

 Samsung battery are not better.

46
Conclusion

47
 Conclusion
I've learned through my research that Oppo is a much more popular smart phone than Vivo Smart

Phone. Oppo has grown rapidly over the past 1 years becoming the most used smartphone

operating system in the world. It's because oppo doesn't release 1 phone from 1 company with 1

new OS every year, but countless phones from numerous companies, adding their own twist,

throughout the year, developing gradually day-by-day. Oppo ability to customize is unparalleled

compared to Vivo software allowing the user to change and customize nearly every aspect of Oppo

which most Oppo F1s users wouldn't dream possible. I am not one to say that Oppo is better or

worse than one Vivo, but is unique and incomparable to other Smart Phones.

48
Recommendations

49
 Recommendations

Both Oppo and Vivo offer a range of smartphones catering to different needs and budgets. Here
are some recommendations from each brand:

Oppo:

1. Oppo Reno 10 : Known for its stunning design and powerful performance, this flagship
device boasts top-of-the-line specs, including a high-refresh-rate display and a versatile
camera setup.
2. Oppo Reno 11 : Offering a balance between performance and affordability, the Reno 11
features a sleek design, capable cameras, and solid performance for everyday use.
3. Oppo F25 : Targeted towards budget-conscious consumers, the F25 provides decent
performance and a large display at an affordable price point.

Vivo:

1. Vivo V30: This flagship device from Vivo impresses with its premium design, top-notch
camera system co-engineered with Zeiss, and smooth performance powered by Snapdragon
chipset.
2. Vivo T2 Pro: Known for its slim and stylish design, the T2 Pro 5G offers a capable camera
system, vibrant display, and support for 5G connectivity at a relatively affordable price.
3. Vivo X100 : Aimed at budget users, the X100 provides a large battery, decent
performance, and a triple-camera setup, making it a good option for those looking for basic
smartphone functionalities without breaking the bank.

When considering a smartphone from Oppo or Vivo, prioritize your needs, whether it's camera
performance, battery life, or design, and choose a model that best suits your requirements and
budget.

50
SWOT Analysis

51
 SWOT Analysis
Let’s analyze the smart phones using its strengths, weaknesses, opportunities and threats.

Strength:

 Market Situation

 Has the updated contents

 New Technology

 Has effective prices

 Has a faster text input

 Gives new ways of communicating and organizing

 Brand name

 Multitasking

 Has resizable widgets

 Has better web browsing

 Unique Product

 Economies of Scale

 Attractive

52
Weakness:

 People face the problem of communication at times, therefore not very good

communication.

 Bad Acquisition

 Does not have a good brand image

 Cost Structure

 Low research and development

 More Competitiors

 Has a weak management team

 Weak supply chain

53
Opportunity:

 Innovation can be an opportunity for Smart Phones.

 Expansion in the Fragmented market

 Services can be enhanced

 Acquisition

 Can take over bananas

 Online services can be made better

 Use new Technology

 International Expansion

54
Threats:

 Intense Competition.

 Subsititute products

 Price was can be threat

 Technology changes every day, threats of technology advancement.

 Mature Market.

 Government regulation

 Political Risk

 Change in taste

55
Bibliography

56
 Bibliography
BOOKS:

 Kothari,C.R.-Research Methdology

Kotler Phillip- Marketting Management

Websites:-

 www.android.com

 www.oppomobile.com

 www.vivomobile.com

 www.wikipedia.com

 www.google.com

 www.androidmobile.com

Other Sources:-

 Newspaper

 Magzine

57
Annexure

58
 Questionnaire

Name:-…….……………………............................................................................
Age:- …………………………………… Occupation:-……………………………………
Mobile No:-…..…………………………….. Gender:-…………………………………..
Address:-……………………………………………………………………………………….....

1) Are you using a Smart phone?

a) Yes [ ] b) No [ ]
2) Which phone are you using?
a) OPPO [ ] b) VIVO [ ]
c) Samsung [ ] d) Others…………..
3) What do you think which phone is best in Camera?
a) OPPO [ ] b) VIVO [ ]
c) Samsung [ ] d)Others……………
4) After Sales Service is Better of your Smart Phone?
a) OPPO [ ] b) VIVO [ ]
c) Samsung [ ] d) Others…………...
5) Best Model of OPPO?
a) OPPO Reno10 [ ] b) OPPO Reno11 [ ]
c) OPPO F25 [ ] d) Others……………
6) Best Model of VIVO?
a) VIVO V30 [ ] b) VIVO T2 Pro [ ]
c) VIVO X 100 [ ] d) Others…………...
7) Among these two Brands which Brand do you prefer Most?
a) OPPO [ ] b) VIVO [ ]
8) If you want to Replace your Phone?
a) Yes [ ] b) No [ ]
9) If Yes, Which Smart Phone Do you purchase?
a) OPPO [ ] b) VIVO [ ]
c) Samsung [ ] d) Other……………
10) How much important Factor when you Purchase Phone?
a) Price [ ] b) Brand image [ ]
c) Shape and size [ ] d) Colour [ ]
e) camera [ ] f) availibilty [ ]
g) durabilty [ ] h) storage [ ]
11) Which promotional offer attracts you most?
a) Free Gift [ ] b) Discount [ ]
c) Price Offer [ ] d) any Other…………….
12) Scale OPPO/VIVO Acc. To your Opinion ?
Name Them:-……………………………….
a) Outstanding [ ] b) Very Good [ ]
c) Good [ ] d) Average [ ]
e) Can’t Say [ ]
13) Give Opinion:-
a) In Against:-……………………………………………………………….
b) In Favour:-………………………………………………………………

Date:-…………… Signature:-…………….