Lecture No.
10 Prototype
Development
Prototype development is a key process to develop and
create a successful product. It is important that design
is validated through developing several prototypes.
1
What is a prototype?
For users to effectively evaluate the
design of an interactive product,
designers must produce an
interactive version of their ideas, this
activity is called prototyping.
2
Prototype Development
Guidelines
Guidelines for developing a prototype
are:
Work in manageable modules.
Build the prototype rapidly.
Modify the prototype in successive
iterations.
3
Implementation Phase
As the systems are built and refined,
the new systems or partial systems
are tested and introduced to the
organization.
When creating new systems, there is
no need to run old systems in
parallel.
7
New-Product Overview
New products
drive sales and
profit growth.
New Product
New products
Failure Rate may gain market share
May Be 80% from competitors.
New-Product Development Process
Idea Generation Prototype
Development
Idea Screening
Test Marketing
Concept
Development
& Testing
Commercialization
Business
Analysis
6
Business Analysis
Business Analysis:
Stage of the new-development process that
calls for preparing initial marketing plans for
the product.
Prototype Development
Prototype Development:
Converting the concept into an actual product.
Test Marketing
Standard Test Marketing:
Testing a new product and its marketing
strategy in actual market situations.
What is a Communication?
Communication can be
defined as the process by
which people share ideas,
experience,and knowledge.
What are the most common ways
we communicate?
Written Word
Tools for effective counseling
1. Communication skills.
2. Technical information.
3. Understanding the stages of the counseling
process.
The Product Design Process
• Companies continuously bring new
products to market.
• Product design is integral to success.
• Product design differs significantly
depending on the industry.
Brainstorming: A General Method for
Problem Solving
• Build on the ideas of others.
• Stay focused on the topic.
• One person at a time.
• Go for quantity.
• Encourage ideas.
• Be visual.
Measuring Product Development
Performance
• A steady stream of new products is
important to competitiveness.
• Firms must respond to changing customer
needs and competitor moves.
• Ability to identify opportunities and bring
new products to market is critical.
