SCHOOL OF BUSINESS MANAGEMENT

MPU1052 Principles of Entrepreneurship

Business Plan

CRUNCHY MUNCHIES

PROPOSED TO:
Dr. Muhamad Ali Imran Bin Kamarudin
Startup Business Idea By:

NAME ID NUMBER
Siti Nur Bahiyah Binti Kamarulzaman 299270
Adib Zakuan Bin Zuhaimi 302066
Siti Nur Zulaikha Binti Abdul Mutalib 297504
Nurul Nasuha Binti Mohammad Azman 297537
Nur Aina Asyiqin Binti Mohd Hisyam 298465
Alina Aisyah Binti Kasim 298513
Nurul Shahida Binti Mohd Shahril Anuar 298547
Nurul Ain Natasya Binti Mohd Jalani 298648
Nur Atiqah Nabilah Binti Mohamad Asri 298942
Maziah Fazlin binti Zainul Aalam 299040
Muhammad Amir Hafiz Bin Erwan 301726
TABLE OF CONTENTS
1.0 Executive Summary 3
2.0 Business Description 4
2.1 Detailed Business Concept 5
2.2 Business Goals and Objectives 6
2.3 Location and Facilities 7
3.0 Market Analysis 8
3.1 SWOT analysis 8
3.2 Industry Analysis 9
3.2.1 Industry Overview 9
3.3 Market Research 11
3.3.2 Target Market Profile 13
3.3.3 Customer Needs and Pain Points 13
4.0 Marketing and Sales Strategy 15
4.1 Marketing Mix (4ps: Product,Price,Place,Promotion) 15
4.1.1 Detailed Product 16
4.1.2 Pricing Strategy 16
4.1.3 Distribution Channels 17
4.1.4 Marketing and Advertising Strategies 17
4.2 Sales Strategy 18
4.2.1 Sales Channels 20
4.2.2 Sales Tactics 20
4.3 Sales Forecast 21
5.0 Product or Service Description 22
5.1 Benefits of the Products 23
5.2 Intellectual Property 25
5.3 Product Development Status and Plans 26
6.0 Operation and Management 27
6.1 Operations Plans 27
6.1.1 Production Process 29
6.1.2 Supply Chain Management 30
6.1.3 Quality Control 31
6.2 Facilities and Improvement 32
6.3 Management Team 32
6.3.1 Detailed Resumes and Qualification 33
6.4 Organizational Structure 39
6.5 Roles and Responsibilities 40
6.6 Key Partnerships and Supplier Relationships 42
6.7 Legal and Regulatory 43
7.0 Financial Plan 44
7.1 Source of Fund 44
7.2 Start up Budget 45

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 7.4 Statement of Cash Flow 49
7.5 Balance Sheet 50
8.0 Conclusion 51
9.0 Reference 52
10.0 Appendix 53

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1.0 Executive Summary

Crunchy Munchies Sdn Bhd is a company owned by students of Universiti Utara Malaysia
(UUM) which sells a variety of snacks which are very light and easy to eat. Crunchy Munchies
aims to satisfy customers' varying interests and palates by offering a broad selection of
delectable snacks that are obtained locally. The brand also hopes to establish itself as the go-to
spot for delicious and convenient snacks with an emphasis on providing enticing and healthful
selections. These snacks have a unique taste and flavor including spicy, savory and sweet
which makes everyone could not stop munching on it.

We launched our product via an online platform to make it easier for our customers to
buy it since people nowadays prefer buying something through an online platform rather than
buying it at the physical shop. Moreover, we also provide our customers with a distinctive option
to present gifts like snack boxes that can be personalized for events and special occasions. We
also plan to expand its brand awareness through partnerships with student organizations, social
media, and on-campus activities.

Crunchy Munchies aims to become a significant part of customers' everyday life by

getting to know and accommodating their diverse peers' interests and preferences. Additionally,
we aspire to appeal to health-conscious consumers seeking tasty alternatives in the broader
market. We take pride in purchasing snacks that are produced locally because it boosts the
local economy and keeps the snacks delicious and fresh.

Crunchy Munchies Sdn Bhd has a very defined mission which is we want to unite people
via their shared love of deliciousness through our crunchy snacks. In addition, our goal is to
make our munchies the snack that people choose to consume instead of any other. We hope
that we can deliver a pleasurable snacking experience while fostering a feeling of community
and client satisfaction. Crunchy Munchies' commitment to innovation, quality, and community
involvement will help it become a household name in the UUM eating industry.

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2.0 Business Description

Crunchy Munchies Sdn Bhd was established in November 2023 by students of Universiti
Utara Malaysia (UUM). Crunchy Munchies provides a wide variety of snacks, from savory to
sweet, to satisfy every palate and situation. We sell four different snacks such as Spicy Nachos,
Seaweed Shoyu, Spicy Shoyu and Kacang Pilus. To guarantee that every bite is a masterwork
of flavor and freshness, we exclusively source the best ingredients.

Our first snack, Spicy Nachos is a spicy tortilla chips that is created to the greatest
specifications, guaranteeing a delightful crunch in each bite. The next one is Seaweed Shoyu,
an enticing, crispy, and distinctive snack cracker made with natural soy sauce and vegetable
essence in a clean environment. Besides, we have another Shoyu snack flavor which is Spicy
Shoyu. This snack is a great option for people looking for the ideal ratio of savory to spicy
because it is expertly made to give both heat and a complex depth of flavor. Lastly we have
Kacang Pilus, a snack made of corn. These snacks are the perfect way to satiate your needs,
whether you are seeking a gourmet partner for movie evenings or a satisfying energy boost
after a workout.

Come enjoy Crunchy Munchies, where every bag is an ode to the deliciousness of
munching. Our snacks are intended to make your snacking moments more enjoyable, whether
you are entertaining, relaxing after a hard day, or just in the mood for a delicious treat. Discover
the ideal crunch that makes every bite into an unforgettable experience by submerging yourself
in the alluring world of Crunchy Munchies.

Figure 1 : Logo of Crunchy Munchies

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2.1 Detailed Business Concept

Crunchy Munchies founded by Universiti Utara Malaysia (UUM) students which means
rather than achieving typical business goals such as revenue growth and market share
expansion, we aim to offer a fun and practical way to satisfy our customers. With a commitment
to quality, innovation, and sustainability, Crunchy Munchies aims to redefine the snacking
experience by offering a range of all-natural, gluten-free potato chips with a unique blend of
herbs and spices.

Crunchy Munchies offers to the energetic and varied demographic of customers and
young professionals that prioritize ease of use over health. One of our goals is to provide the
consumers whether they are employees or students with a snack alternative that fits into their
hectic schedules. Moreover, we hope to attract consumers in the wider market who are
health-conscious and looking for delicious substitutes.

Crunchy Munchies will use a multi-channel distribution approach to guarantee extensive

accessibility:

Direct Sales: Online sales through our official website and social media.
Offline Presence: Participation in local events, trade shows, and pop-up shops to connect with
the community.
Digital Presence: Utilize social media platforms for engaging content, promotions, and
customer interaction.
Sampling Programs: Conduct in-store and campus sampling programs to encourage trial
purchases.

Crunchy Munchies is dedicated to sustainability, as such, it uses environmentally friendly

packaging and looks into sourcing solutions that respect moral and environmental guidelines.
Our goal is to reduce our carbon footprint and make a positive impact on the environment.

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2.2 Business Goals and Objectives

Crunchy Munchies has its own goals and objectives. We set off on a journey led by
strategic goals and objectives intended to raise our profile and increase our competitiveness.
Our primary business goals and objectives that will propel our company towards these
ambitions are delineated in the parts that follow :

Goals

● To encourage a loyal customer base by high quality product and top service.

● We aim to establish Crunchy Munchies as a name associated with a variety of snack

options.

● To achieve customer satisfaction by upholding high standards of quality and ensuring

product consistency.

Objectives

● To achieve a satisfaction rating of 90% through customer feedback.

● To raise brand awareness through marketing or advertisement on social media.

● Reduce the management costs by streamlining supply chain operations and figuring up
ways to cut costs.

Lastly, our mission and vision are stated below :

Mission
To unite people via their shared love of deliciousness through our crunchy snacks

Vision
To become the first people option for snacks that provide people happiness, sustenance, and a
sense of exploration. Crunchy Munchies imagines a society in which our delicious treats are
associated with joyous occasions, unplanned parties, and everyday pleasures.

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2.3 Location and Facilities

Crunchy Munchies is an innovative home-based snack company that is located in

Kangar, Perlis. We do not use manufacturing to package our snack products however we did
the packaging by ourselves and followed SOP (Standard Operating Procedure) to ensure that
Crunchy Munchies snacks are safe to eat.

Additionally, we handle requests from customers, create invoices, and arrange shipping from
our specialized order processing area. Through this well-organized area, we are able to
successfully process orders and deliver goods on time to our esteemed customers thanks to
this orderly area. Besides, to guarantee that you get our snacks in the freshest batches, we
operate on a first-in, first-out basis. However, we can ship our product to Peninsular Malaysia
and East Malaysia. Our shipping fees according by both places are as follow :

Peninsular Malaysia RM8

East Malaysia RM10

At Crunchy Munchies, we recognize how important it is to provide customers easy and

adaptable ways to get their favorite snacks. For deliveries within our service region, we provide
a COD option, which makes it simple and hassle-free for snack lovers to enjoy our product. We
also take an additional charges to deliver our product by area as follow :

Area COD Shipping Fee

UUM RM2

Sintok RM4

Changlun RM6

At Crunchy Munchies, we hold the opinion that enjoying a snack should be peaceful and
easily accessible. Come on a pleasant journey with us at Crunchy Munchies, where flavor and
creativity combine to create a unique dining experience, as we explore the world of snacks.

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3.0 Market Analysis

Crunchy Munchies is a robust rival in the snack sector, delivering a delicious variety of
delicacies to tantalize taste senses and fulfill customers' ever-changing appetites. Crunchy
Munchies navigates the competitive market with a unique combination of culinary ingenuity and
consumer-centric emphasis, focusing on innovation, quality, and variety. This market research
examines Crunchy Munchies' strengths, prospects, and tactics to succeed in a field where taste,
trends, and customer preferences change. We explore Crunchy Munchies' market dynamics
and discover the brand's path to satisfying snack-hungry consumers.

3.1 SWOT analysis

Strengths:
Crunchy Munchies has various advantages that set it apart from the competition. Quality is the
brand's top priority. Crunchy Munchies' crispiness and robust flavors from natural herbs and
spices make it stand out. Crunchy Munchies' eco-friendly packaging and properly produced
ingredients appeal to a rising proportion of environmentally aware customers. Crunchy
Munchies also uses its student-owned brand to connect with university students and young
professionals, its main target group. This personal connection builds brand loyalty and makes
Crunchy Munchies a lifestyle option for snackers who appreciate flavor and quality.

Weaknesses:
For sustained development, Crunchy Munchies must address its weaknesses. The brand has
great direct sales on campuses and online, but indirect distribution should be improved.
Diversification may attract more customers and allow for upselling and cross-selling. Operational
efficiency also needs consideration. To maintain product quality and availability, Crunchy
Munchies must carefully manage resources as a small company. The brand may struggle to
fulfill demand and satisfy customers if the supply chain or manufacturing process breaks down.

Opportunities:
Crunchy Munchies may capitalize on many snack market prospects. The brand can capitalize
on the healthy eating trend. Crunchy Munchies may continue to promote its all-natural,
gluten-free, and vegan snacks as customers grow more health-conscious. Adding more flavours
to the product portfolio boosts growth. Experimenting with trendy ingredients may thrill and
entice clients. Crunchy Munchies may also partner with local companies, influencers, and
student-owned enterprises to reach new customers. Crunchy Munchies may boost its online

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presence thanks to e-commerce and its ease. Targeted digital marketing initiatives, social
media, and e-commerce platform optimisation may boost online sales and attract customers
beyond the institution.

Threats:
Crunchy Munchies must balance possibilities and dangers. Established snack companies and
newcomers compete for customer attention, making it difficult. To beat competition, stay on top
of industry trends and create innovative, high-quality items.Economic downturns and consumer
preferences may affect buying behavior. Premium snacks like Crunchy Munchies may suffer if
disposable incomes vary and customers change their shopping patterns. External factors like
supply chain interruptions or regulatory changes may also cause operational issues.In
conclusion, Crunchy Munchies' SWOT analysis highlights its strengths, weaknesses,
opportunities, and threats. Crunchy Munchies may succeed in the competitive snack sector by
focusing on quality, authenticity, and sustainability, resolving flaws, and adjusting to market
dynamics.

3.2 Industry Analysis

The snack market is constantly changing due to customer tastes and a focus on health
and sustainability. Crunchy Munchies has established itself by supplying the highest standards
snacks with unique tastes and all-natural, gluten-free ingredients. As customers grow
increasingly selective about snacks, the brand follows the industry trend toward healthier and
more innovative offerings. The market is filled with established and new companies competing
for customer attention. Crunchy Munchies uses a multi-channel distribution approach to manage
direct sales, internet platforms, and strategic relationships with supermarkets and specialty
retailers. The business also emphasizes sustainability due to customer desire for eco-friendly
and socially responsible food practices.

3.2.1 Industry Overview

The snack industry is always changing due to customer tastes, health-conscious trends,
and flavor and product advancements. The sector meets varied customer requirements and
lifestyles with a worldwide market that includes healthy snacks, vegetable chips, and protein
snacks. Health and wellness awareness has changed snack choices, increasing demand for
nutritionally sound goods with great flavor. Snack businesses are adjusting to customers' need
for portable snacks by adding new tastes, natural and organic ingredients, and sustainable

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packaging. Established giants and rising niche firms compete for customer attention and loyalty.
A precise balance between enjoyment and health and smart marketing methods that appeal
with target demographics frequently determine snack business success.

3.2.2 Market Trends

Crunchy Munchies, founded by UUM students, may profit on many market trends as it
navigates the competitive snack sector. These developments reflect changing consumer tastes
and provide Crunchy Munchies great potential to differentiate itself in the snacking market.

1. Bold and Unique tastes:

Modern eating emphasizes memorable and strong tastes. This trend fits Crunchy Munchies'
'Spicy Nachos.' Spicy nacho-flavored snacks appeal to an expanding need for strong flavor.
Crunchy Munchies wants to grab snackers' attention with its powerful flavor profile.

2. Innovative Ingredients:
Crunchy Munchies introduces 'Kacang Pilus' (Crispy Fried Peanuts) for daring taste buds.
Crunchy Munchies uses crispy fried peanuts to capitalize on the snack industry's worldwide
ingredient trend. This creative ingredient choice positions Crunchy Munchies as a taste pioneer
for those seeking unique snacking choices.

3. Asian-Inspired Flavors:
In response to the demand for Asian-inspired tastes, Crunchy Munchies now offers 'Seaweed
Shoyuemi' and 'Spicy Shoyuemi.' Seaweed and shoyu (soy sauce) inspired these umami-spicy
tastes. Crunchy Munchies capitalizes on the growing interest for world cuisine by offering
different and globally inspired snacking options.

In conclusion, Crunchy Munchies' strategy alignment with key market trends equips it for
success in a changing snack business. Crunchy Munchies leads the snacking industry with
vibrant tastes, innovative ingredients, and a dedication to health and sustainability.

3.3 Market Research

Brands like Crunchy Munchies must understand customer preferences, market

dynamics, and competition in the ever-changing snack business. This in-depth market research
investigation uses multiple methods to provide insights.

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1. Consumer Preferences:Crunchy Munchies analyzes client preferences in several ways.
Surveys, interviews, and focus groups explore snack tastes, ingredients, and factors influencing
snack choices. Customers choose snacks based on convenience, flavor, and health.

2. Market Size and Growth: This study uses industry data, market research companies, and
government information to situate Crunchy Munchies in the snack market. This entails
examining snack market size and industry growth patterns. Strategic planning and market
positioning need market size and trajectory knowledge.

3. Competitive Analysis: Crunchy Munchies must identify important companies in the snack
sector. The brand analyzes rivals' strengths and weaknesses to find market opportunities and
threats using SWOT analysis. This detailed competitor analysis helps Crunchy Munchies'
market strategy capitalize on strengths and mitigate weaknesses.

4. Distribution Channels: Crunchy Munchies assesses existing channels and explores growth
options. This entails evaluating direct and indirect distribution efficiency. Expanding into new
merchants, internet platforms, and distribution efficiency increases market reach and
accessibility.

5. Price Sensitivity: Crunchy Munchies tracks competition price tactics and customer sensitivity
to understand the pricing environment. Surveys measure price sensitivity and establish the best
pricing strategy based on customer expectations, perceived value, and brand positioning.

3.3.1 Customer Segmentation

Snack brands must understand client preferences to flourish in the complicated snack
sector. Crunchy Munchies segments its consumers to tailor its goods, marketing, and
communications. This article discusses Crunchy Munchies' six main clientele and offers
marketing advice.

1. Snack Lovers: Snack Lovers want variety, taste, and innovation. They like good snacks
and are versatile. Crunchy Munchies should offer its distinctive flavors to this market.
Internet and social media may show the brand's taste innovation dedication to this
adventurous generation.

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 2. UUM Students: UUM students represent a distinct customer segment due to the brand's
heritage. Students desire good, inexpensive, and quick snacks for their busy life.
Targeted marketing, events, and partnerships may help Crunchy Munchies reach this
group on campuses. Student-friendly packaging and price improve brand appeal.

3. UUM Lecturers: UUM Lecturers may pick nutritious snacks as a diverse and informed
group. Premium ingredients and nutrition are appreciated here. To recruit UUM faculty,
Crunchy Munchies should stress quality and health. Campus facilities and event
collaborations may make this group regard the brand as a smart snack.

4. Local Merchants: Distribution depends on small businesses and convenience stores.

These vendors choose marketable snacks. Crunchy Munchies may adapt its distribution
to local stores to reach this audience. Promotional materials, exhibit layouts, and
competitive pricing will increase brand awareness at these shops.

5. Young Families: Families with young children need tasty, wholesome snacks. This set
of parents seeks popular family meals. Crunchy Munchies may market its gluten-free
and natural components to this demographic. Family-friendly advertising improves brand
attractiveness.

Crunchy Munchies' customer segmentation shows it understands snack industry needs.

Addressing each category's specific qualities may help the organization develop lasting
connections, brand loyalty, and wide snack appeal. Subtle marketing, product development, and
distribution will help Crunchy Munchies negotiate the competitive snack market.

3.3.2 Target Market Profile

Identifying and understanding the target market is a critical step in assuring a brand's
success in the fast-paced snack sector. Crunchy Munchies, formed by UUM students, needs a
sophisticated target market profile to adapt goods, marketing, and communication.

1. Demographic Characteristics: Crunchy Munchies' vital demographic target is university

students aged 18-25, reflecting the brand's roots and lifestyle. This population, mostly UUM
students, wants accessible, economical, and tasty snacks for their on-the-go lifestyle.

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2. Psychographic Insights: Crunchy Munchies targets university students who value diversity,
excitement, and investigation in their eating habits. These people like sampling different tastes
and foods that make socializing fun. Psychographically, Crunchy Munchies' target market values
flavor innovation and snacking pleasure.

3. Lifestyle Preferences: Crunchy Munchies' target demographic values the fast-paced,

energetic collegiate lifestyle. Students participate in courses, extracurriculars, and social events.
To accommodate their busy lifestyle, they want delectable, portable snacks.

4. Flavor Preferences: Crunchy Munchies' target market enjoys different and experimental
flavors. These people like robust, unusual flavors, showing their desire to try new things. The
brand's flavor innovation matches its target market's tastes, delivering a variety of possibilities.

5. Affordability and Accessibility: Crunchy Munchies targets budget-conscious university

students. The brand's price and accessibility make its items accessible to its target
demographic. This cost makes the brand popular among students looking for cheap snacks.

Crunchy Munchies' target market profile must include university students' demographic,
psychographic, and lifestyle characteristics. Crunchy Munchies targets adventurous,
convenience-driven university students who desire affordability, variety, and a delightful break
from their days. Recognizing its target demographic will help the snack firm grow and retain
customers.

3.3.3 Customer Needs and Pain Points

Any company that wants to succeed in the snacking market must first understand and
sympathize with the requirements and pain points of its customers. Crunchy Munchies, founded
by UUM students, believes that matching goods and services to consumer needs is a strategic
necessity and a means to long-term connections.

Customer Needs

a. Flavor Variety: Crunchy Munchies satisfies the requirement for diverse flavors. Consumers
want variety to satisfy their taste senses and preferences. Crunchy Munchies satisfies this
demand by delivering a wide variety of inventive and unusual flavors, giving consumers new
taste sensations with each purchase.

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b. Comfort On-the-Go: Crunchy Munchies targets university students, who value convenience.
Crunchy Munchies meets the requirement for convenient, easy-to-eat snacks that match hectic
schedules. The brand's on-the-go convenience matches clients' lifestyles.

Customer Pains

a. Limited Accessibility: One potential issue for consumers is restricted accessibility to

Crunchy Munchies' goods. If distribution routes are limited, consumers may have trouble getting
the brand's snacks. Expanding distribution routes, assuring availability, and partnering with local
shops may solve this problem.

b. Lack of Dietary Options: Customers with dietary limitations may face challenges if Crunchy
Munchies' offers do not meet their demands. To accommodate a wider client base, the product
range should include gluten-free, vegan, and allergen-friendly snacks.

Crunchy Munchies fulfills cravings and promotes customer loyalty by carefully

addressing client demands and minimizing pain points. A constant emphasis on understanding
and reacting to evolving consumer expectations ensures that Crunchy Munchies remains more
than simply a snack option and a solution that meets the different requirements and tastes of its
loyal customers.

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4.0 Marketing and Sales Strategy

Marketing involves market research, sales, and promotion to boost sales. It will plan
company growth, communication, and sales. Information technology uses microelectronics to
acquire, process, store, and transmit aural, visual, textual, and numerical data. Every
well-planned marketing plan should start with the company's value proposition, which informs
consumers what the brand represents, how it conducts business, and why they should buy it.
This provides a methodology for marketing teams to organize actions for all company products
and services. Crunchy Munchies Sdn Bhd, a tiny firm, sells fashionable chips at low pricing.

Marketing strategies must last longer than individual marketing programmes because
they involve value propositions and other brand elements that endure. Marketing plans detail a
campaign's details, while marketing strategies address wider themes. Sales strategy, which
involves autocratic decision-making and emergent strategy formulation, boosts sales growth. A
good sales plan is a clear roadmap that helps salespeople close deals and meet revenue
targets. To let customers test our chips, Crunchy Munchies gives limited-time complimentary
samples.

4.1 Marketing Mix (4ps: Product,Price,Place,Promotion)

In the competitive snack sector, Crunchy Munchies needs a strong marketing mix.
Effective marketing tactics start with the 4Ps—Product, Price, Place, and Promotion. The
marketing mix is deliberately integrated by Crunchy Munchies to suit customer wants and create
a market niche.

1. Product: Flavorful Innovation and Quality Assurance

Flavor variety: Crunchy Munchies' wide variety of flavor profiles makes it a great "Product"
choice. From traditional favorites to bold and daring combinations, the brand's flavor innovation
appeals to snackers seeking variety.

2. Price: Affordability and Value for Money

Crunchy Munchies emphasizes affordability. The company keeps its snacks affordable for
university students, its target market. The brand's cost and value make it appealing to a wide
audience.

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3. Place: On-the-Go Accessibility and Strategic Distribution
On-Campus Presence: Given its UUM background, Crunchy Munchies utilizes "Place" by
having a strong campus presence. This includes targeted placements at campus canteens,
vending machines, and events. The brand's target demographic of university students may
easily get the snacks on campus.

4. Promotion: Engaging Campaigns and Digital Presence

Digital Marketing: Crunchy Munchies uses digital "Promotion." well. Engaging Instagram and
Facebook campaigns raise awareness and build community. The company uses these platforms
for promotional material, interactive campaigns, user-generated content, and influencer
partnerships to boost its online presence.

Crunchy Munchies balances their marketing mix to appeal to its customers. Its tasty
innovation, affordability, strategic accessibility, and engaging marketing make it a dynamic snack
brand. Crunchy Munchies must modify its marketing mix to shifting customer tastes and market
circumstances to succeed in the competitive snack sector.

4.1.1 Detailed Product

Crunchy Munchies Sdn Bhd sells stylish, healthful foods. Fat and salt are essential to
our health. They also release dopamine, which regulates the pleasure center. Oily and salty
dishes satisfy and delight. They also come with different flavors and textures to suit different
moods. Traditional, spicy, cheesy, sour, sweet, and unusual chips are provided.

4.1.2 Pricing Strategy

Crunchy Munchies, owned by university students, must use price to gain market share
and brand recognition in the snack sector. To attract price-sensitive students, penetration pricing
starts low. The owners want to build brand loyalty by giving an inexpensive product to their
peers with limited budgets. Strategies promoting the product's quality, originality, and health
advantages support this strategy. As the brand grows, Crunchy Munchies' price may reflect its
worth.

Using bundle pricing to discount several products is another effective Crunchy Munchies
method. Customers are more likely to try new flavors, improving purchasing value and pleasure.

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Crunchy Munchies boosts sales and gives customers variety and value by offering bundle
packages.

A student discount programme fits the target demographic since the firm is operated by
university students. To appeal to students' budgetary restraints and build camaraderie, Crunchy
Munchies offers exceptional deals. Promoting these discounts at important times strengthens
brand loyalty and positions Crunchy Munchies as a student-focused company. Crunchy
Munchies' pricing approach of penetration pricing, bundle pricing, and student discounts
addresses the different tastes and budgetary concerns of its target demographic in the dynamic
snack sector.

4.1.3 Distribution Channels

Crucial to Crunchy Munchies' marketing approach is personal engagement with clients.

Direct sales at college events, neighborhood gatherings, and pop-up stores provide the brand
rapid sales and feedback. Beyond transactional transactions, this in-person method builds
brand trust and community, essential to maintaining a durable snack market presence.

Understanding the digital age, Crunchy Munchies has a strong web presence. The
company's website lets consumers shop, learn about the brand, and make purchases. This
internet platform allows Crunchy Munchies to reach a wider market and build a loyal online
consumer base outside the campus region. Crunchy Munchies strengthens their relationship
with college students and young workers by strategically using Facebook and Instagram. Visual
storytelling, real-time interactions, marketing, and community-building strengthen Crunchy
Munchies' brand presence and flexibility in the snack business on these platforms. These
flexible marketing tactics will help the firm expand and satisfy client demands as it grows.

4.1.4 Marketing and Advertising Strategies

Crunchy Munchies, uses internet marketing, conventional tactics, experiential

advertising, and a strong sustainability message strategy. These different techniques help
Crunchy Munchies succeed in the competitive snack business.

Crunchy Munchies uses the internet to reach their target audience— college students
and young professionals. The brand builds an immersive online presence via social media,

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search engine optimisation, and online advertising. Instagram and Facebook posts highlight
Crunchy Munchies' delicious flavors and lifestyle. The brand boosts brand exposure,
engagement, and sales using targeted online advertising, influencers, and interactive content.

Digital marketing is important, but Crunchy Munchies recognises the power of

conventional marketing. Local presence is built via print media, local newspapers, and carefully
placed community board posters. Traditional marketing helps Crunchy Munchies reach offline
clients. Partnerships with local companies and community event sponsorships further link the
brand to its local audience.

The company promotes experientially via university events, local fairs, and pop-up
stores. Customers may taste and engage with the brand via these experiences. Customers may
share their experiences on social media via sampling programmes, sweepstakes, and
interactive displays, forming a Crunchy Munchies community.

Finally, Crunchy Munchies' marketing and advertising integrate contemporary with

tradition, engagement with experience, and flavor with responsibility. Digital, traditional,
experiential, and sustainability messages work together to meet customer preferences and
behavior. Integration of these techniques offers a well-rounded and adaptive marketing strategy
that connects with Crunchy Munchies' target demographic and drives the brand to sustained
success in the competitive snack business.

4.2 Sales Strategy

Crunchy Munchies' sales strategy is based on the premise that knowing and meeting
client demands is essential to success. We make snacks with quality and dedication.
Community participation and environmental sustainability are our priorities, but consumers are
first. As a campus center location, we seek to attract a varied audience and meet university
community needs.

One of our sales strategies uses scarcity. Limited production gives our treats a sense of
urgency and exclusivity, increasing their value. Scarcity enhances client loyalty and emotional
connection to Crunchy Munchies. Crunchy Munchies uses social media to boost sales and
marketing and increase reach. Contests, countdowns, and sneak peeks generate customer

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anticipation. This dynamic use of social media boosts sales and public recognition and builds a
brand community, deepening our audience connection.

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4.2.1 Sales Channels

The snack industry is dynamic and competitive, so Crunchy Munchies uses a

multi-channel sales strategy. The primary pillar of this method is direct sales, stressing human
touch and rapid involvement. Crunchy Munchies builds brand loyalty and gets real-time
feedback from consumers through on-campus events, pop-up shops, and community
gatherings.

Crunchy Munchies distributes indirectly. The brand plugs into existing consumer bases
via established shops, increasing exposure and accessibility. In the digital age, Crunchy
Munchies uses its website and online marketplaces to expand its reach nationally and
internationally.This multi-channel sales strategy positions Crunchy Munchies for success by
catering to diverse consumer preferences and making its premium snacks accessible to a wide
audience.

4.2.2 Sales Tactics

Crunchy Munchies, founded by 10 Universiti Utara Malaysia students, uses a variety of

sales strategies to succeed in the snack industry. Discounts, BOGO offers, and packaged goods
at supermarkets, grocery shops, and convenience stores attract people directly and effectively.
These promotions boost sales and stimulate flavor discovery, increasing product exposure and
consumer interaction. In-store promotions build urgency, helping the brand stand out in a
congested snack market.

Crunchy Munchies' sales strategy relies on the taste experience, and sample
programmes let consumers try the distinct flavors before buying. Both retail and local event
programmes build a direct and sensory connection with prospective customers, turning
samplers into pleased customers and brand evangelists. Crunchy Munchies also optimizes their
website and prominent e-commerce platforms for online customers. Online promotions, flash
sales, and special discounts boost sales, while social media platforms promote promotions,
engage the online community, and build brand enthusiasm.

Crunchy Munchies business also provides limited-time specials for holidays, christmas,
and special events. This strategy boosts sales by promising limited-time flavors or packaging.
Crunchy Munchies boosts sales and builds a loyal client base hungry for new flavors and
promotions by using these diversified and effective sales strategies.

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 4.3 Sales Forecast

OCTOBER 2023
UNITS SOLD WEEK 1 WEEK 2 WEEK 3 WEEK 4 TOTAL ITEMS TOTAL SALES

SPICY NACHOS 10 5 8 7 30 RM240

SEAWEED SHOYU 5 5 6 4 20 RM140

SPICY SHOYU 6 4 5 5 20 RM140

KACANG PILUS 6 9 8 7 30 RM240

TOTAL UNIT SOLD 27 23 27 23 100 RM760

NOVEMBER 2023
UNITS SOLD WEEK 1 WEEK 2 WEEK 3 WEEK 4 TOTAL ITEMS TOTAL SALES

SPICY NACHOS 9 6 8 7 30 RM240

SEAWEED SHOYU 5 5 6 4 20 RM140

SPICY SHOYU 6 4 5 5 20 RM140

KACANG PILUS 7 9 8 6 30 RM240

TOTAL UNIT SOLD 27 24 27 22 100 RM760

DECEMBER 2023
UNITS SOLD WEEK 1 WEEK 2 WEEK 3 WEEK 4 TOTAL ITEMS TOTAL SALES

SPICY NACHOS 10 5 8 7 30 RM240

SEAWEED SHOYU 5 5 6 4 20 RM140

SPICY SHOYU 6 4 5 5 20 RM140

KACANG PILUS 9 9 8 4 30 RM240

TOTAL UNIT SOLD 30 23 27 20 100 RM760

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5.0 Product or Service Description

Product Name: ShoyueMi

1) Seaweed Shoyu Flavor: Seaweed
Ingredients: Wheat Flour, Palm Olein, Corn Starch,
Modified Starch (Hydroxypropyl Starch), Seaweed
Seasoning, Salt, Hydrolyzed Soy Protein, Seaweed
Powder and Garlic Powder. Contains Flavour Enhancer
(Monosodium L-Glutamate, Sodium Salt of Inosinic Acid,
Sodium Salt of Guanylic Acid), Sweetening Substance
(Sucralose)
Allergen: Contains ingredients from Wheat, Soy, Milk and
Sulphites. Produced in a Facility that uses Fish,
Crustaceans, Peanut, Egg, Tree Nut, Sesame and Bean.

Product Name: ShoyueMi

2) Spicy Shoyu Flavor: Spicy
Ingredients: Wheat Flour, Palm Olein, Corn Starch,
Modified Starch (Hydroxypropyl Starch), Soya Sauce,
Chicken Seasoning, Hydrolyzed Soy Protein, Garlic
Powder, Sugar, Black Pepper Seasoning, Black Pepper,
Salt, Black Pepper Extract and Chili Powder. Contains
Flavour Enhancer (Monosodium L- Glutamate, Sodium
Salt of Inosinic Acid, Sodium Salt of Guanylic Acid).
Allergen: Contains ingredients from Wheat, Soy, Milk and
Sulphites. Produced in a Facility that uses Fish,
Crustaceans, Peanut, Egg,Tree Nut, Sesame and Bean.

22
 3) Spicy Nachos Product Name: Spicy Nachos
Flavor: Spicy
Ingredients: Maize Flour, Plain Flour, Turmeric Powder,
Onion Powder, Garlic Powder, Hot Chili Sauce, Paprika,
Chili Powder, Vegetable Oil, Olive Oil, Corn Oil, Water,
Carom Seeds, Dried Oregano and Salt.
Allergen: No Added Dairy and Gluten Free.

4) Kacang Pilus Product Name: Kacang Pilus

Flavor: Spicy / Original
Ingredients: Potato Flour, Milk, Egg, Salt, Sugar, Butter,
Yeast, Fried Oil, Bicarbonate Soda, Fine Salt, Cheese
Flavor, Food Coloring.
Allergen: Contains Yeast, Egg and Dairy

5.1 Benefits of the Products

No Product Description

1. Seaweed Seaweed is low in calories and rich in antioxidants, flavonoids and

Shoyuemi phenolic compounds. Antioxidants are substances that may
prevent or delay some types of cell damage. Seaweeds contain
many vitamins such as A, D, C and B and also have minerals
including calcium, potassium, magnesium and iron. These
minerals are known to help prevent chronic diseases, including
cancer, cardiovascular disease and obesity. Seaweeds also
provide a large amount of fiber in someone's diet.

23
2. Spicy Shoyu Spicy Shoyu has its own benefits for society. For example, most
spicy foods have chili powder which is good for heart health.
Combined with a heart-friendly diet, Spicy Shoyu can help lower
blood pressure and reduce cholesterol. In addition, Spicy Shoyu
also can boost metabolism and decrease one's appetite. Spicy
Shoyu can help to decrease the intensity of pain signals in the
body, which means that Spicy Shoyu could bring some
much-needed relief for those with chronic pain.

3. Spicy Nachos Nachos can be described as tortilla chips, which is a gluten-free

snack that can be adapted to a vegetarian diet. The base
ingredient of Spicy Nachos is corn chips which are rich in vitamin
C, zinc, calcium,iron, magnesium. Nachos chips are deep-fried
and also high in fiber. Fiber is important for good health, weight
loss, maintaining blood pressure and preventing cardiovascular
health. Spicy Nachos may strengthen bones because they contain
calcium and phosphorus that are good for bone health.

4. Kacang Pilus Kacang Pilus is rich with minerals which are potassium,
phosphorus, magnesium, calcium, iron and zinc. These minerals
are important to help prevent chronic diseases, including cancer,
cardiovascular disease and obesity. Kacang Pilus also contains
vitamins B-3, B-1, B-6, vitamin E and fiber which can prevent
constipation. Kacang Pilus can help improve eye health because
it has antioxidants called lutein and zeaxanthin. Antioxidants also
keep the immune system healthy and prevent chronic
inflammation.

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5.2 Intellectual Property

Patents

Crunchy Munchies Logo

Patents mostly cover new ideas, techniques, equipment, and materials. Recipes and logos are
not patentable, but trade secrets, trademarks, and copyrights may protect them.

Recipes: Instead of patents, recipes are typically protected as trade secrets. Secret
components and processing methods are protected. Companies may preserve recipes by
keeping them private and not disclosing them.

Logo: Trademarks protect brand logos. Registered trademarks allow usage, licensing, and
protection against unauthorized use. Trademarks reduce market confusion and enhance brand
identification.

Trademarks

“Hungry? Munch On!

If used in branding, marketing, or promotion of Crunchy Munchies goods or services,

"Hungry? Munch On!" may be a trademark. Registering a trademark grants exclusive
commercial usage and legal protection against third-party use.

Crunchy Munchies may promote its brand and prevent rivals from using "Hungry?
Munch On!" by trademarking it. Legal protection keeps the tagline proprietary to Crunchy
Munchies and prevents consumer misunderstanding. Effective trademark protection requires
knowing and complying with the applicable intellectual property office's criteria, since trademark
laws differ by country.

25
5.3 Product Development Status and Plans

Strategy for Product Development:

1. Flavour Diversity: Expand your flavor selection to satisfy a varied taste. Identify target
demographic flavor trends and preferences via market research.

2. Health-Conscious Offerings: Meet demand for healthier snacks. Use natural and
healthy components and provide goods that follow health-conscious customer trends.

3. Sustainability Initiatives:This might involve adding novel forms, sizes, or textures to

make eating fun.

Planning and Considerations:

1. Market expansion: Evaluate new market or regional expansion potential. This might
entail strategic collaborations, distribution agreements, or localized marketing initiatives.

2. E-commerce and Online visibility: Optimize ecommerce channels to boost brand

online visibility. Launch or improve an online shop to expand your audience and enable
direct-to-consumer sales.

3. Sustainability Initiatives: Meet customer demand for eco-friendly goods. Consider

sustainable packaging and promoting the brand's environmental responsibilities.

Crunchy Munchies' product development and plans are updated via corporate announcements
or direct contact.

26
6.0 Operation and Management

Crunchy Munchies relies on operational management to ensure efficiency, quality, and

responsiveness. Effective operational management is essential for acquiring high-quality
ingredients and providing appetizing snacks. Crunchy Munchies operational management is
examined in this study.

6.1 Operations Plans

Effective operational planning is fundamental to the success of Crunchy Munchies,

ensuring efficiency, quality, and customer satisfaction. This comprehensive operational plan
outlines key strategies across various aspects of the business to optimize processes, enhance
productivity, and drive sustainable growth.

1. Supply Chain Management: Ensuring Ingredient Quality and Availability

a. Supplier Relationship Management:
- Nurture strong relationships with reliable suppliers to ensure a consistent and
high-quality supply of ingredients.
- Explore partnerships with suppliers who share the brand's commitment to
sustainability and ethical sourcing.
b. Inventory Optimization:
- Implement advanced inventory management systems to minimize waste, reduce
holding costs, and ensure optimal freshness of ingredients.
- Utilize data analytics to forecast demand, enabling proactive inventory
replenishment.

2. Production Process Optimization: Crafting Irresistible Snacks Efficiently

a. Lean Manufacturing:
- Implement lean manufacturing principles to eliminate waste, streamline
production processes, and enhance overall efficiency.
- Continuously assess and improve production workflows to minimize bottlenecks
and enhance throughput.
b. Quality Control and Assurance:
- Establish rigorous quality control checkpoints throughout the production process.
- Invest in training programs for production staff to ensure adherence to quality
standards.

27
 3. Technology Integration: Enhancing Operational Efficiency
a. Inventory and Production Management Software:
- Adopt state-of-the-art inventory and production management software to provide
real-time insights into stock levels, production progress, and order fulfillment.
- Explore the integration of Internet of Things (IoT) devices to monitor and optimize
machinery performance.

b. E-commerce Optimization:
- Enhance the online shopping experience by optimizing the e-commerce platform
for user-friendliness and seamless transactions.
- Leverage digital marketing strategies to drive online sales and engage with
customers.

By focusing on supply chain efficiency, production optimization, strategic distribution,

technology integration, quality assurance, customer service excellence, and employee
development, Crunchy Munchies lays the foundation for operational excellence. This
comprehensive operational plan not only ensures the delivery of high-quality snacks to
consumers but also positions the brand for sustainable growth and success in the competitive
snack industry.

28
6.1.1 Production Process

29
6.1.2 Supply Chain Management

Crunchy Munchies' operations function smoothly thanks to supply management. In the

lively snack creation world, the brand understands that selecting premium ingredients and
achieving the ideal crunch is an art form. Crunchy Munchies' dedication to quality begins with
ingredient selection. The brand's commitment to flavor excellence shows in its selection of
premium ingredients. Serious supplier certification ensures that partners meet quality, ethical,
and sustainable criteria. This thorough process ensures ingredient purity and maintains Crunchy
Munchies' ethical sourcing.

In the fast-changing world of snacks, keeping ahead of taste trends is crucial. Crunchy
Munchies forecasts demand using cutting-edge technology and analytics. This data-driven
technique keeps inventory levels tunable to customer preferences in real time. Crunchy
Munchies reduces holding costs and stays on top of the snack industry by using just-in-time
inventory and lowering lead times. Crunchy Munchies uses automation and real-time
information to improve efficiency in a tech-driven society. The brand optimizes efficiency from
sourcing to delivery by incorporating advanced supply chain visibility technologies. Automated
order processing optimizes procurement, improves accuracy, and boosts operational efficiency.

Crunchy Munchies integrates sustainability throughout its supply chain to protect flavor
and the environment. Environmental impact evaluations help the brand decrease its carbon
footprint, water use, and waste. Crunchy Munchies promotes eco-friendly packaging with
suppliers to combine sustainability with the tactile sensation of their snacks. Crunchy Munchies
takes a proactive approach to risk management, acknowledging industry uncertainty.
Continuous risk assessments and strong supplier connections protect the brand from
interruptions. Carefully prepared contingency plans provide a quick reaction to unexpected
obstacles and supply chain resilience.

Crunchy Munchies prioritizes ongoing development by setting performance targets and

encouraging feedback. KPIs steer the brand towards operational excellence. Open feedback
channels allow stakeholders, suppliers, and consumers to adjust the supply chain to match
changing consumer preferences. Overall, Crunchy Munchies' supply management is dynamic
and comprehensive. Beyond ingredients, it's about creating an experience that transcends taste
sensations and embodies quality, sustainability, and operational excellence. As Crunchy

30
Munchies perfects the crunch-flavor balance, its supply management expertise drives the brand
to new heights in the competitive snack market.

6.1.3 Quality Control

Quality control is Crunchy Munchies' foundation for providing the best snacking
experiences. A brand known for its perfect crunch and delicious flavors, strict quality control is
instilled in every step of the journey to ensure each mouthful is exceptional.

Rigorous Supplier Partnerships:

The quality journey starts with Crunchy Munchies' meticulous selection of suppliers who share
its dedication to perfection. Beyond industrial requirements, rigorous certification procedures
include ethics and sustainability. Crunchy Munchies uses high-quality ingredients due to
thorough supplier selection.

Quality Checks in-progress:

A symphony of in-process quality checks emerges throughout manufacturing. Professionals and
cutting-edge technologies supervise every production step. To assure flavor, texture, and look,
every step is scrutinized, from ingredient mixing to molding and baking.

Flavour Innovation with Precision:

Crunchy Munchies combines flavor innovation with accuracy. Beyond typical methods, quality
control includes taste testing and sensory analysis. A team of flavor specialists and culinary
artists carefully evaluates each version to ensure that new flavors tantalize taste buds and
match the brand's hallmark excellence.

Stringent Packaging Standards:

After making the ideal snack, the quest continues with its freshness packing. Crunchy Munchies'
goods remain safe due to strict packaging regulations. With suppliers that share the brand's
sustainability goals, the packaging protects quality and reflects environmental responsibility.

Quality control at Crunchy Munchies is a comprehensive strategy that fits the brand's character.
It guarantees that every Crunchy Munchies snack is a masterpiece made with precision,
ingenuity, and dedication to quality. As it evolves and innovates, the brand is committed to
quality control to improve snacking.

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6.2 Facilities and Improvement

Facilities – rented storage as a storage area for Crunchy Munchies snacks, a packing station
and packaging prepares for the delivery

Online services – to buy Crunchy Munchies snacks, by using WhatsApp

Packaging process – a package that possesses high oxygen and moisture barrier properties
can prolong the freshness and crispiness of the chips.

Online order system - to make sure the customer can get better services

6.3 Management Team

Crunchy Munchies' delicious snacks and dynamic management team make it

successful. Our executive team, made up of seasoned experts with different knowledge,
leads Crunchy Munchies through the complex snack sector. Each individual contributes
unique talents and experiences to innovation, quality, and customer happiness. They
work together to build the brand, set its strategy, and keep Crunchy Munchies a
household name for tempting eating.

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6.3.1 Detailed Resumes and Qualification

Personal particulars of management teams in Crunchy Munchies Sdn Bhd :

No Picture Details resumes and qualifications

Name: Siti Nur Bahiyah Binti Kamarulzaman
1 Position: Chief Executive Officer (CEO)
Address: No 36, Jalan PE 20, Taman Paya Emas, Mukim
Paya Rumput 76450, Melaka
Gender: Female
Telephone Number: 018-370 9499
Marital Status: Single
Qualifications: Bachelor in Entrepreneurship
Duties and responsibilities:
● Primarily responsible for leading the company or
organization and making major decisions for the
organization.
● Making major corporate decisions, managing
overall operations and setting the company’s
strategic direction.
Knowledge and skills:
● Good communication skills
● Problem-solving
● Leadership
● Time management
● Decision-making
● Prioritization and delegation skills
Abilities:
● Can manage the whole organization by itself

33
 Name: Adib Zakuan Bin Zuhaimi
2 Position: Chief Operation Officer (COO)
Address: 23, Jalan Kristal Dua 7/68B Seksyen 7 Shah
Alam, 40000, Selangor
Gender: Male
Telephone Number: +6012 607 9503
Marital Status: Single
Qualifications:
● Diploma In International Business
● Bachelor in Entrepreneurship
Duties and responsibilities:
● Establishing policies that promote company culture
and vision
● Overseeing operations of the company and the
work of executives
Knowledge and skills:
● Operational Efficiency
● Cross-Functional Collaboration
● Resource Allocation
● Supply Chain Management
● Quality Assurance
Abilities:
● Analytical Thinking
● Critical Thinking
● Leadership
Name: Nur Aina Asyiqin Binti Mohd Hisyam
3 Position: Financial Manager
Address: 1B , Abid 3 , Taman Kastam Kuala Perlis ,
02000 Kuala Perlis , Perlis
Gender: Female
Telephone Number: 013 – 5057850
Marital Status: Single
Qualifications: Bachelor in Entrepreneurship
Duties and responsibilities:
● Provide and interpret financial information
● Formulate strategic and long-terms business plans
● Manage budgets.
Knowledge and skills:
● Analyze financial data and interpersonal skills
Abilities:
● Time management skills

34
 Name: Muhammad Amir Hafiz Bin Erwan
4 Position: Operation Manager Manager
Address: Blok 96-13-10 PPR Kg Limau, Jalan Pantai
Dalam 59200 KL
Name: Male
Telephone Number: 018-2709203
Marital Status: Single
Qualifications: Bachelor in Operation Management
Duties and responsibilities:
● Ensure quality of the product in quality standard
● Managing resources, scheduling tasks, and
overseeing processes efficiently.
● Identifying issues and finding solutions to
streamline operations.
Knowledge and skills:
● Team management
● Strategic planning
● Supply chain management skills
● Decision making skills
Abilities:
● Leadership
● Time management
Name: Nurul Nasuha Binti Mohammad Azman
5 Position: Marketing Manager
Address: Desa Simpang Sentosa, Jalan Simpang 34000,
Perak
Gender: Female
Telephone Number: 017 4953585
Marital Status: Single
Qualifications: Bachelor in Entrepreneurship
Duties and responsibilities:
● Establish a connection between the product and
the client by giving them pertinent information
Knowledge and skills:
● Interpersonal skills
Abilities:
● Time management skills

35
 Name: Nurul Ain Natasya Binti Mohd Jalani
6 Position: Accounting Manager.
Address: Lot 315, Jalan Seriab, Kampung Batu Hampar,
01000 Kangar Perlis
Gender: Female
Telephone Number: 011 24236707
Marital Status: Single
Qualifications: Bachelor in Entrepreneurship
Duties and responsibilities:
● Involve recording financial transactions , preparing
financial statements, managing accounts payable
and receivable, overseeing budget preparation,
managing financial reporting and analysis.
● And collaborating with upper management to
support strategic financial decisions.
Knowledge and skills:
● Expertise in financial analysis skills
Abilities:
● Time management skills
Name: Alina Aisyah binti Kasim
7 Position: Human Resources Manager
Address: No 5, Jalan Delima 12, Taman Delima 2,
86000, Kluang, Johor
Gender: Female
Telephone Number: 013-7075149
Marital Status: Single
Qualifications: Bachelor in Entrepreneurship
Duties and responsibilities:
● To comprehend staffing demands
● Work together with department supervisors and
survey workers’ satisfaction and evaluate the
findings
● Knowledge and skills:
● Understanding of disciplinary procedures
● Dispute resolution and employee relation
techniques
Abilities:
● Decision-Making

36
 Name: Nurul Shahida binti Mohd Shahril Anuar
8 Position: Research and Development Manager
Address: No.4 Blok D Type 5 Kuarters TNB Kampong
Gelam Port Dickson, Negeri Sembilan
Gender: Female
Telephone Number: 010-4280842
Marital Status: Single
Qualifications: Bachelor in Entrepreneurship
Duties and responsibilities:
● Research
● Planning
● implementing protocols and develop new product
Knowledge and skills:
● Interpersonal and social skills
Abilities:
● Time management skills
Name: Siti Nur Zulaikha binti Abdul Mutalib
9 Position: Logistics Manager
Address: No 14, Jalan Kenanga 13, Taman Dengkil Jaya
43800 Sepang,Selangor
Gender: Female
Telephone Number: 013-2623610
Marital Status: Single
Qualifications: Bachelor in Islamic Finance and Banking
Duties and responsibilities:
● Building relationships with suppliers and
customers
Knowledge and skills:
● Strong communication and interpersonal skills
Abilities:
● Time management skills

37
 Name: Maziah Fazlin binti Zainul Aalam
10 Position: Marketing Assistant
Address: 8-R Solok Sungai Pinang, 11600 Georgetown
Pulau Pinang
Gender: Female
Telephone Number: 011-60634252
Marital Status: Single
Qualifications: Bachelor in Entrepreneurship
Duties and responsibilities:
● Provide support to marketing department
Knowledge and skills:
● Interpersonal skills
Abilities:
● Time management skills

Name: Nur Atiqah Nabilah Binti Mohamad Asri

11 Position: Multimedia manager
Address: No 66, Jalan Tunku Abdul Rahman 5/1, Taman
Suria Fasa 4, 05250, Alor Setar, Kedah
Gender: Female
Telephone Number: 011-72706213
Marital Status: Single
Qualifications: Bachelor in Entrepreneurship
Duties and responsibilities:
● Ensuring the quality and consistency of multimedia
content by reviewing and approving deliverables
● Conducting quality checks
● Maintaining brand guidelines.
Knowledge and skills:
● Strong communication
● Problem-solving skills
Abilities:
● Time management skills

38
6.4 Organizational Structure

Business organizational structure refers to the manner in which a company partitions,

arranges and synchronizes its activities, tasks and obligations. The organizational structure,
including the hierarchy, reporting relationships and communication flow has been
established.The following is the organizational structure formed by Crunchy Munchies Sdn Bhd
in the future. It covers the whole aspect of management as a business entity. The structure of
the organization is as follows:

Crunchy Munchies Sdn Bhd Organizational Structure

39
6.5 Roles and Responsibilities

The business has divided the following functions and responsibilities to smooth the
management and operation of the business.

Roles Responsibilities
● Responsible for overseeing all aspects of the company's
Chief Executive Officer
operations and ensuring that it achieves its strategic goals.
(CEO)
● Monitor and evaluate the company's performance against its
goals.
● Ensure that the company complies with all applicable laws
and regulations.
● Be accountable for the overall performance of the business.

● Supervise the day-to-day operations of the company to

Chief Operation Officer
ensure that the company's operations run smoothly and
(COO)
efficiently, and the company meets its goals and objectives.
● Develop and implement operational plans and strategies.
Work with the CEO to develop the company's strategic plan,
and then develop and implement an operational plan to
achieve that strategic plan.
● Responsible for keeping the CEO informed of all major
developments within the company.
● Responsible for overseeing the financial activities of a
Financial Manager
company.
● Financial managers develop and implement financial plans
that help businesses to achieve goals.
● Analyze financial data to identify trends and make
recommendations for improvement.
● Responsible for preparing and interpreting financial reports,
such as balance sheets, income statements, and cash flow
statements.
● Responsible for tax management, cash flow management,
and risk management.

40
 ● Responsible for overseeing all aspects of a company's
Operation Manager
operations, from planning and production to inventory
management and customer service.
● Develop and implement plans and schedules to ensure that
production and other operations meet the company's goals.
● Responsible for cost management, managing budget and
process improvement.
● Responsible for identifying target markets, developing
Marketing Manager
marketing messages, creating and managing marketing
campaigns, and tracking results.
● Analyzing marketing data and campaign performance.
Marketing Assistant
● Conducting market and competitor research.
● Creative content development such as creating social media
posts and graphics, designing marketing materials.
● Managing the general ledger
Accounting Manager
● Processing accounts payable and receivable.
● Preparing income statements, balance sheets, and cash flow
statements
● Analyzing financial statements to identify trends and potential
problems
● Providing management with financial reports and insights
● Responsible for overseeing all aspects of personnel
Human Resources
management, from recruitment and onboarding to
Manager
performance management and employee relations.

● Develop and implement R&D strategies that align with the

Research and
organization's overall business objectives.
Development Manager
● Identify and analyze emerging trends and technologies to
inform R&D priorities.
● Evaluate potential R&D projects and assess their feasibility,
risks, and potential impact.
● Responsible for overseeing the entire supply chain process,
Logistics Manager
from procurement to delivery, ensuring that goods reach their
destination on time, efficiently, and within budget.

41
 ● Content Development and Management such as oversee the
Multimedia Manager
conceptualization, development, and production of multimedia
content, including videos, images, graphics, and animations.
● Collaborate with creative professionals, such as graphic
designers, videographers, and photographers, to produce
high-quality multimedia assets.

6.6 Key Partnerships and Supplier Relationships

Key partnerships are relationships between related parties that help a business run
smoothly and successfully. Key partners can be businesses, governments, suppliers, and
others. Crunchy Munchies relies on a few key partners to run efficiently.

1) Snacks Supplier: Crunchy Munchies prioritizes high-quality snacks for its distinctive snacks.
The renowned snacks provider "Kerepek Premium 1," is our main partner. Crunchy Munchies
prefers Shopee for stock from this reputable business due to its efficiency and accessibility.
Supplier selection is thorough, focusing on performance and quality. "Kerepek Premium 1"
showcases its variety of chips, including "Spicy Nachos," "Seaweed Shoyu," "Spicy Shoyu," and
"Kacang Pilus." These options satisfy different tastes and add to Crunchy Munchies' distinctive
flavor.

2) Packaging Material Supplier: Epanda Packaging Industries is Crunchy Munchies' reliable

partner for responsible packaging. Epanda Packaging Industries supplies Crunchy Munchies'
food with crucial packaging materials including clear zip lock plastic bags, assuring its perfect
appearance. Panda's thick, tear-resistant material is versatile and durable. This decision fits
Crunchy Munchies' commitment to providing delectable treats in perfect condition.

3) Advertising Agency:
Crunchy Munchies knows their advertising agency is crucial in the snack industry's competitive
marketplace. Crunchy Munchies needs this key partner with several marketing techniques to
boost its exposure. The firm keeps Crunchy Munchies in consumers' heads by gathering and
using campaign data on Facebook and Instagram. This collaboration turns ideas into effective
ads that build brand awareness and engagement.

42
 Crunchy Munchies' supplier connections are strategic alliances that shape the brand's
identity and success. These agreements demonstrate Crunchy Munchies' dedication to
excellence in all aspects of company business, from chip quality and packaging to delivery
efficiency and clever advertising. These agreements demonstrate the brand's commitment to
provide food and experiences that satisfy consumers' sophisticated preferences as it evolves.

6.7 Legal and Regulatory

The snack sector is regulated. Business registration, food production licenses, health and safety
rules, labeling requirements, and local and national food quality standards must be considered.
Our Crunchy Munchies follow all rules and regulations.

● Business Registration: Crunchy Munchies Sdn Bhd is SSM-registered.

● Food Safety Standards: We follow Malaysian Ministry of Health guidelines. Food
production licenses, hygiene requirements, and proper cleanliness in your manufacturing
facility are essential. We always use gloves and masks while packing chips.
● Labeling: Chip packaging follows Malaysian Ministry of Health requirements. Our
product labels comply with Malaysian standards by giving accurate ingredient,
nutritional, and expiry dates.
● Halal Certification: Our firm makes Malaysian Islamic Development
Department-certified halal chips.
● Quality Control: Quality control ensures chip standards. We prioritize flavor, texture,
and quality.

43
7.0 Financial Plan

A financial plan is a comprehensive strategy outlining an individual’s or organization’s financial

goals and the steps needed to achieve them. It typically includes budgeting, saving, investing,
insurance and retirement planning to ensure a secure financial futureThis section of the
Financial Plan for Crunchy Munchies consists of a source of funds, business start-up budget,
statement of profit and loss, statement of cash flow and balance sheet for the month of October,
November and December 2023.

7.1 Source of Fund

The main source of funding for Crunchy Munchies Sdn Bhd are short-term partner’capital and
long-term partner’s capital. The source of funding is shown as below:

Table : Source of fund

Bil Source of Fund RM

1 Owner’s Capital (short-term) RM 550

RM 50 / person

Total RM 550

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7.2 Start up Budget

Crunchy Munchies Sdn BhdStart up Budget on 5 October 2023

Note RM
Start-up Funding

Owner’s Capital
Siti Nur Bahiyah 50
Adib Zakuan 50
Nur Aina Asyiqin 50
Muhammad Amir Hafiz 50
Nurul Nasuha 50
Nurul Ain Natasya 50
Alina Aisyah 50
Nurul Shahida 50
Siti Nur Zulaikha 50
Maziah Fazlin 50
Nur Atiqah Nabilah 50
Total Start-up Funding RM 550

Start-up Expense
Monthly Expenses
Marketing Expense 50
Postage Expense 15

Other Expense 35
Total Start-up Expenses 100

45
7.2.1 Start-up Expenditure

Crunchy Munchies is an online business that does not incur lots of expense and our business
does not have to hold many stocks.

The estimated monthly product expenditure of Crunchy Munchies is as below:

Table 9: Estimated Monthly Product Expenditure

Bil Expenditure RM

1 Marketing Expenses 50

2 Postage Expenses 15
3 Other Expenses
- Internet Expenses RM35/month 35

Total 100

During October 2023, Crunchy Munchies incurred an estimated expenditure of RM 100.

For the next two months, which are in November and December, the same amount of estimated
expenditure of RM 100 will be incurred. The expenditure throughout the three month is shown
as follow:

Table 10: Three Month Estimated Expenditure

Year Month Estimated Expenditure ( RM )

2023 October 100

2023 November 100
2023 December 100

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7.2.2 Revenue

The estimated monthly product sales of Crunchy Munchies are as below:

Table 11: Estimated Monthly Product Sales

Bil Product Price / unit Quantity Total

( RM ) Monthly ( RM )

1 Spicy Nachos 8 30 240

2 Seaweed Shoyu 7 20 140
3 Spicy Shoyu 7 20 140
4 Kacang Pilus 8 30 240
Total 760

Estimated monthly sales will remain for the entire three months which are in October, November
and December 2023.

Table 12: Three Month Estimated Sales,

Year Month Estimated Sales ( RM )
2023 October 760

2023 November 760

2023 December 760

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7.3 Statement of Profit or Loss

Statement of profit or loss, shows Crunchy Munchies revenues, expenses, and resulting profit or
loss for the month of October, November and December 2023.

Crunchy Munchies
Statement of profit or loss
On October, November and December 2023

October November December

(RM) (RM) (RM)

Sales 760 760 760

(-) Cost of Sales (Note 310 310 310

1)

Gross Profit 450 450 450

(-) Expenditure

Marketing Expenses 50 50 50

Postage Expenses 15 15 15

Other Expenses 35 35 35

Total Expenses 100 100 100

Net Profit 350 350 350

Note 1 – cost of sales

Bil. Product Price / unit (RM) Quantity Monthly Total (RM)

1. Spicy Shoyu 2.50 20 50
2. Seaweed Shoyu 2.50 20 50
3. Spicy Nachos 3.50 30 105
4. Kacang Pilus 3.50 30 105
Total 310

48
7.4 Statement of Cash Flow

This statement summarizes Crunchy Munchies amount of cash and cash equivalent entering
and leaving for the month of October, November and December 2023. The statement of cash
flow is shown as below.

Crunchy Munchies
Statement of Cash Flows
On October, November and December 2023
October November December
(RM) (RM) (RM)
Beginning balance - 900 1250

( + ) Cash Collection
Owner’s Capital 550 - -
Sales 760 760 760
Total Cash Available 1310 1660 2010
( - ) Cash Disbursement
Purchase 310 310 310
Marketing Expenses 50 50 50
Postage Expenses 15 15 15
Other Expenses 35 35 35
Total Cash Disbursement 410 410 410
Ending Balance 900 1250 1600

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7.5 Balance Sheet

This balance sheet is a statement that reports Crunchy Munchies assets, liabilities , and
shareholder equity for the months of October, November and December 2023. The balance
sheet is as shown below:

Crunchy Munchies
Balance sheet
On October, November and December 2023
October November December
(RM) (RM) (RM)
Current Assets -
Cash 900 1250 1600

Total Assets 900 1250 1600

( - ) Liabilities and
Equity
Opening Capital 550 900 1250
October - RM
November - RM
December - RM

Net profit 350 350 350

Total Liabilities And 900 1250 1600
Equity

50
8.0 Conclusion

In a nutshell, Crunchy Munchies' Sdn Bhd is a business that wants to provide products
that meet the needs of the market to meet the needs of different taste snacks according to the
needs, desires and needs of our customers.

Having seen our team work hard, innovate and innovate in setting up this business, we
are confident and believe that our business can prosper in the future and be able to compete
well with the same business as us. Not only that, we should thank our supplier, the "Kerepek
Premium 1" store who is willing to work with our business by supplying quality stock that allows
us to continue our business and give some advice about the business operations.

In order to reach our sales target, Crunchy Munchies promotes actively on social media
sites such as Facebook, Whatsapp and Instagram. For easy reach and communication with
Crunchy Munchies's target audience, Crunchy Munchies does accept orders through WhatsApp
and phone calls. Our business will continue to focus on business strategy in terms of marketing
to ensure that the business is well-known to customers. Thus, we are able to achieve our goal
of meeting the needs of the market and also receiving feedback from customers so that we can
make improvements for our business. From what Crunchy Munchies has learned, teams have
learned that promoting a product is essential to gaining more attention from customers in order
to gain repeat customers and more profits. However, one of the things that helps Crunchy
Munchies grow in this business field is teams that hold strongly to Crunchy Munchies's vision,
mission, and business goals, and we do have a skilled workforce. Crunchy Munchies's skilled
workforce is the one who makes it easy to solve problems quickly by brainstorming.

Ultimately, the Crunchy Munchies crew is thrilled with its ability to carry out this operation
effectively. The Crunchy Munchies team is thrilled to be involved in this venture as it will help
them greatly and enhance their knowledge and abilities in business, particularly going forward.
As a result, a lot of people understand the value and benefits of owning a business. The
Crunchy Munchies crew also wishes for further success and profitability for this business.

51
 9.0 Reference

● Snack Food Market - Industry Analysis and Forecast. (n.d.).

https://www.astuteanalytica.com/industry-report/snack-food-market

● Rahimin, I. (2019, April 15). 5 Cabaran Bagi Orang Berniaga Dan Cara Hadapinya. . . - Pejuang
Hartanah. Pejuang Hartanah.
https://pejuanghartanah.com/5-cabaran-bagi-orang-berniaga-dan-cara-hadapinya/

● Snacks Market Size, Share & Trends Analysis Report By Product (Frozen & Refrigerated, Fruit,
Bakery), By Packaging (Bags & Pouches, Boxes), By Distribution Channel, By Region, And
Segment Forecasts, 2023 - 2030. (2023, July 21).
https://www.grandviewresearch.com/industry-analysis/snacks-market

● Wilson, K. (2021, April 9). Target markets, audiences, and ideal clients — Karen C. Wilson |
Marketing & Communications | Ottawa, Canada. Karen C. Wilson | Marketing & Communications |
Ottawa, Canada.
https://www.karencwilson.me/blog/target-markets-target-audiences-ideal-clients#:~:text=Your%20t
arget%20audiences%20are%20segments,doing%20in%20the%20right%20direction.
● Snack Food Products Size, Trends & Growth 2032 | The Brainy Insights. (n.d.).
https://www.thebrainyinsights.com/report/snack-food-products-market-13516

● Ofek, E. (2020, February 4). Case Study: From Niche to Mainstream. Harvard Business Review.
https://hbr.org/2018/07/case-study-can-this-japanese-snack-food-company-break-into-the-u-s-m
arket

● Snack trends: Global snacks market expansion. Sweet and savory. (n.d.).
https://www.innovamarketinsights.com/trends/snack-trends/

● Snack Food - Malaysia | Statista Market Forecast. (n.d.). Statista.

https://www.statista.com/outlook/cmo/food/confectionery-snacks/snack-food/malaysia

● Snack Food Products Market Size, Share, Growth | Trends, 2029. (n.d.).
https://www.fortunebusinessinsights.com/industry-reports/snack-food-products-market-100259

● Snack Food Market - Industry Analysis and Forecast. (n.d.).

https://www.astuteanalytica.com/industry-report/snack-food-market

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10.0 Appendix

53
Poster Media Social :

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