AI Tool for Small Business Marketing
AI Tool for Small Business Marketing
Project Thesis
  Submitted In Partial fulfilment of requirement for the award
                                   Of
             Diploma in Computer Engineering
                                   By
              Shreyash bahe                   Anshuman
                                 Guide
                         Harshika Dehariya
                  Assistant Prof. in CO Department
                       Department of Computer
                              Engineering
Shreyash bahe
Anshuman Padole
Sahil jaysingpure
Harsh Maliye
Date:
                                                                                  2
                          CERTIFICATE
Guide
Dr. G.N.Akhade
                                      Dean
                           G.H.R.I.E.T(POLY)Nagpur
                                                                                 3
                 ACKNOWLEDGEMENT
It is a proud privilege to present a project report on "AI Copywriter". We take
this opportunity to express our deep sense of gratitude and whole hearted thanks to
our revered guide
 Mrs.Harshika Dehariya, Lecturer, Department of Computer Engineering, G.
H. Raisoni Institute of Engineering & Technology (Polytechnic), Nagpur for
her valuable guidance, inspiration and encouragement that has lead to successful
completion of this work.
We would also express our heartfelt thanks and sense of gratitude to Dr.
G. N. Akhade, Dean, G. H. Raisoni Institute of Engineering & Technology
(Polytechnic), Nagpur for being a constant great source of inspiration.
Shreyash bahe
Anshuman Padole
Sahil jaysingpure
                                                           Harsh Maliye
                                                                                  4
                             ABSTRACT
In today's digital world, small online businesses face certain challenges in
crafting compelling marketing content that compels your audience while
adhering to financial constraints. This abstract presents a robust methodology
for the development of an AI-based copywriting tool specially designed to
address these challenges and empower small businesses to improve their digital
marketing efforts.
                                                                              5
                        INDEX
2. Review of Literature 12
3. Objective of Project 13
5. Methodology 19
6. Planning 21
7. Advantages 23
8. Explanation 25
9. Coding 28
10. Result 47
11. Conclusion 49
12. Reference 51
                                                         6
 CHAPTER I
INTRODUCTION
               7
                                 CHAPTER-I
                              INTRODUCTION
                                                                              8
    CHAPTER II
REVIEWS AND LITRATURE
                        9
                                  CHAPTER-II
                        REVIEWS AND LITRATURE
In the context of marketing and advertising, copy refers to the written content
used to promote a product, service, or brand. It encompasses everything from
website copy and product descriptions to advertisements, email newsletters,
social media posts, and more.
Effective copywriting is about more than just conveying information; it's about
persuading and influencing the audience to take a desired action, whether it's
making a purchase, signing up for a service, or engaging with the brand on
social media. Good copy engages the reader on an emotional level, tapping into
their desires, fears, and aspirations to create a connection and prompt action.
     Body Copy: The main text of a piece of content, such as a website page,
      blog post, or advertisement, where the key message and value proposition
      are elaborated upon.
                                                                                 10
11
   CHAPTER III
OBJECTIVES OF PROJECT
                        12
     CHAPTER III
OBJECTIVES OF PROJECT
                        13
   CHAPTER IV
HARDWARE AND SOFTWARE
  REQUIREMENT OF THE
       PROJECT
                        14
                     CHAPTER IV
                  HARDWARE AND
             SOFTWAREREQUIREMENTOFTH
                     EPROJECT
Hardware Requirements
Processor          – core i3 5th Gen or upper
Speed              – minimum 1.5 GHz
RAM                – 8GB
Hard disk          – 20GB
Graphics           – 2GB minimum
Software Requirements
Operating System    – Windows 7/8/10/11, Linux,
mac Programming      – Python
                                                  15
 CHAPTER V
METHODOLOGY
              16
                               CHAPTER V
                            METHODOLOGY
•     This is the method in which we understand the needs what the individual
business is needed Conduct thorough interviews or surveys with small
business owners to understand their target audience, brand identity, marketing
goals, and challenges they face in content creation.
•Identify specific pain points and areas where AI-based copywriting and image
generation can provide value, such as social media posts, product descriptions,
blog content, or ad copy.
                                                                          17
5. User Interface Design
•      Our model provides you an user friendly UI which can be very usefull
for the end user at the time of using our software
•      Design an intuitive and user-friendly interface for the AI copywriting
tool, focusing on simplicity and efficiency.
                                                                         19
CHAPTER VI
PLANNING
             20
                    CHAPTER VI
                      PLANNING
                                                                  21
CHAPTER VII
ADVANTAGES
              22
                              CHAPTER VII
                              ADVANTAGES
  1.    Time and Cost Efficiency:
•     Our model saves the time and cost of the small businesses and proved an
easy way to start the digital marketing
•     AI-powered copywriting significantly reduces the time and resources
required to create engaging marketing content. By automating the process of
writing and generating images, small businesses can save on labor costs and
allocate resources more efficiently.
2. Scalability:
•     With the help of our model the non-Scalability essue will be solved
•     Small businesses often face constraints in terms of manpower and
budget. An AI copywriting tool can scale easily to accommodate growing
content needs without the need for additional hiring or training.
3. Consistency and Brand Voice:
•     Maintaining a consistent brand voice across various marketing channels
is crucial for building brand identity and customer trust. AI-powered
copywriting ensures consistency in tone, style, and messaging, thereby
reinforcing the brand's image and values.
                                                                         24
CHAPTER VIII
EXPLANATION
               25
                               CHAPTER VIII
                              EXPLANATION
Our web application's AI copywriting functions is seamlessly integrated with
the Rytr.ai , an underrated platform specializing in natural language processing
(NLP) and text generation via machine learning. Through this AI small
businesses can effortlessly generate compelling copy tailored for their specific
audience and needs.
When a user uses our application, they provide prompts or input relevant
information, such as product descriptions, target audience demographics, and
marketing objectives. This information is then sent to the Rytr.ai API and
later data is retrieved, which utilizes advanced NLP algorithms to analyze and
generate coherent text based on the provided prompts.
Moreover, our application adds a unique feature that enhances the content
generation process. This feature, ++ allows users to built upon the generated
copy in real-time. By using machine learning algorithms, the application
learns from user feedback and adapts its output to better align with the user's
preferences and objectives. This repetative process ensures that the generated
content continually improves over time, delivering more personalized and
effective results.
Once the copy generation process is complete, the generated text is returned to
the user within the application interface. Users can then review, edit, or further
customize the content as needed before incorporating it into their marketing
campaigns. This seamless integration with the Rytr.ai API, coupled with the
innovative ++ feature, empowers businesses to create compelling and attention
gaining copy effortlessly, driving meaningful results in their digital marketing
endeavor
                                                                             26
CHAPTER IX
 CODING
             27
                              CHAPTER IX
                               CODING
Sentiment_Analysis_Model.ipynb
# -*- coding: utf-8 -*-
"""b1_Sentiment_Analysis_Model.ipynb
###Importing libraries
"""
import numpy as np
import pandas as pd
                                                       28
"""
dataset.shape
dataset.head()
import re
import nltk
                                                                      29
nltk.download('stopwords')
all_stopwords = stopwords.words('english')
all_stopwords.remove('not')
corpus=[]
corpus
                                                             30
"""### Data transformation"""
X = cv.fit_transform(corpus).toarray()
y = dataset.iloc[:, -1].values
                                                                              31
classifier = GaussianNB()
classifier.fit(X_train, y_train)
"""###Model performance"""
y_pred = classifier.predict(X_test)
accuracy_score(y_test, y_pred)
                                                               32
Sentiment_Predictor.ipynb
# -*- coding: utf-8 -*-
"""b2_Sentiment_Predictor.ipynb
https://colab.research.google.com/drive/1hwWlTeBPhVFKusHYTJ9P8l
WRHbr5cCX1
###Importing libraries
"""
import numpy as np
import pandas as pd
                                                                  33
# Commented out IPython magic to ensure Python compatibility.
# %cd /content/drive/MyDrive/Project2_Sentiment_Analysis
!ls
"""###Data cleaning"""
import re
import nltk
nltk.download('stopwords')
all_stopwords = stopwords.words('english')
all_stopwords.remove('not')
                                                                        34
corpus=[]
"""###Data transformation"""
                                                                   35
X_fresh = cv.transform(corpus).toarray()
X_fresh.shape
import joblib
classifier = joblib.load('c2_Classifier_Sentiment_Model')
y_pred = classifier.predict(X_fresh)
print(y_pred)
dataset['predicted_label'] = y_pred.tolist()
dataset.head()
dataset.to_csv("c3_Predicted_Sentiments_Fresh_Dump.tsv", sep='\t',
encoding='UTF-8', index=False)
                                                                     36
Data set to train model
Review                                                                                Liked
Wow... Loved this place.                                                                 1
Crust is not good.                                                                       0
Not tasty and the texture was just nasty.                                                0
Stopped by during the late May bank holiday off Rick Steve recommendation and
loved it.                                                                                1
The selection on the menu was great and so were the prices.                              1
Now I am getting angry and I want my damn pho.                                           0
Honeslty it didn't taste THAT fresh.)                                                    0
The potatoes were like rubber and you could tell they had been made up ahead of
time being kept under a warmer.                                                          0
The fries were great too.                                                                1
A great touch.                                                                           1
Service was very prompt.                                                                 1
Would not go back.                                                                       0
The cashier had no care what so ever on what I had to say it still ended up being
wayyy overpriced.                                                                        0
I tried the Cape Cod ravoli, chicken, with cranberry...mmmm!                             1
I was disgusted because I was pretty sure that was human hair.                           0
I was shocked because no signs indicate cash only.                                       0
Highly recommended.                                                                      1
Waitress was a little slow in service.                                                   0
This place is not worth your time, let alone Vegas.                                      0
did not like at all.                                                                     0
The Burrittos Blah!                                                                      0
The food, amazing.                                                                       1
Service is also cute.                                                                    1
I could care less... The interior is just beautiful.                                     1
So they performed.                                                                       1
That's right....the red velvet cake...........ohhh this stuff is so good.                1
- They never brought a salad we asked for.                                               0
This hole in the wall has great Mexican street tacos, and friendly staff.                1
Took an hour to get our food only 4 tables in restaurant my food was Luke warm,
Our sever was running around like he was totally overwhelmed.                            0
The worst was the salmon sashimi.                                                        0
Also there are combos like a burger, fries, and beer for 23 which is a decent deal.
                                                                                         1
This was like the final blow!                                                            0
I found this place by accident and I could not be happier.                               1
                                                                                              37
seems like a good quick place to grab a bite of some familiar pub food, but do
yourself a favor and look elsewhere.                                                   0
Overall, I like this place a lot.                                                      1
The only redeeming quality of the restaurant was that it was very inexpensive.
                                                                                       1
Ample portions and good prices.                                                        1
Poor service, the waiter made me feel like I was stupid every time he came to the
table.                                                                                 0
My first visit to Hiro was a delight!                                                  1
Service sucks.                                                                         0
The shrimp tender and moist.                                                           1
There is not a deal good enough that would drag me into that establishment again.
                                                                                       0
Hard to judge whether these sides were good because we were grossed out by the
melted styrofoam and didn't want to eat it for fear of getting sick.                   0
On a positive note, our server was very attentive and provided great service.
                                                                                       1
Frozen pucks of disgust, with some of the worst people behind the register.            0
The only thing I did like was the prime rib and dessert section.                       1
It's too bad the food is so damn generic.                                              0
The burger is good beef, cooked just right.                                            1
If you want a sandwich just go to any Firehouse!!!!!                                   1
My side Greek salad with the Greek dressing was so tasty, and the pita and hummus
was very refreshing.                                                                   1
We ordered the duck rare and it was pink and tender on the inside with a nice char
on the outside.                                                                        1
He came running after us when he realized my husband had left his sunglasses on
the table.                                                                             1
Their chow mein is so good!                                                            1
They have horrible attitudes towards customers, and talk down to each one when
customers don't enjoy their food.                                                      0
The portion was huge!                                                                  1
Loved it...friendly servers, great food, wonderful and imaginative menu.               1
The Heart Attack Grill in downtown Vegas is an absolutely flat-lined excuse for a
restaurant.                                                                            0
Not much seafood and like 5 strings of pasta at the bottom.                            0
The salad had just the right amount of sauce to not over power the scallop, which
was perfectly cooked.                                                                  1
The ripped banana was not only ripped, but petrified and tasteless.                    0
At least think to refill my water before I struggle to wave you over for 10 minutes.
                                                                                       0
This place receives stars for their APPETIZERS!!!                                      1
The cocktails are all handmade and delicious.                                          1
                                                                                          41
Dataset to test model
                                                                                                            42
                                                      but didn't complain because it
I could barely stomach the meal                       was a business lunch.
                                                      I had lost the heart to finish it.
It was so bad
It also took her forever to bring us the check
when we asked for it.
We aren't ones to make a scene at restaurants
but I just don't get it...definitely lost the love
after this one!
Disappointing experience.
The food is about on par with Denny's     which is to say                                  not good at all.
If you want to wait for mediocre food and then this is the place for you.
downright terrible service
WAAAAAAyyyyyyyyyy over rated is all I am
saying.
We won't be going back.
The place was fairly clean but the food simply
wasn't worth it.
This place lacked style!!
The sangria was about half of a glass wine full
and was $12                                           ridiculous.
Don't bother coming here.
                                                      I had the sliced brisket and
The meat was pretty dry                               pulled pork.
                                                                                           but I wouldn't eat here
The building itself seems pretty neat                 the bathroom is pretty trippy        again.
It was equally awful.
Probably not in a hurry to go back.
very slow at seating even with reservation.
Not good by any stretch of the imagination.
The cashew cream sauce was bland and the
vegetables were undercooked.
The chipolte ranch dipping sause was tasteless        seemed thin and watered down
                                                      with no heat.
It was a bit too sweet                                not really spicy enough              and lacked flavor.
I was VERY disappointed!!
This place is horrible and way overpriced.
                                                      but I've been twice and I
                                                      thought it was average at best.
Maybe it's just their Vegetarian fare
It wasn't busy at all and now we know why.
The tables outside are also dirty a lot of the time
and the workers are not always friendly and
helpful with the menu.
                                                      but more of a douchey indoor
The ambiance here did not feel like a buffet          garden for tea and biscuits.
setting
                                                                                                                      44
I kept looking at the time and it had soon
become 35 minutes                                yet still no food.
I have been to very few places to eat that under
no circumstances would I ever return to
                                                 and this tops the list.
We started with the tuna sashimi which was
brownish in color and obviously wasn't fresh.
                                                                                                              45
CHAPTER X
 RESULT
            46
CHAPTER X
 RESULT
            47
CHAPTER XI
CONCLUSION
             48
                               CHAPTER XI
                              CONCLUSION
The AI-powered Copywriting and Image Generation Web App represents a
groundbreaking solution for small online businesses looking to elevate their
content creation and digital marketing strategies. By seamlessly integrating
advanced Natural Language Processing (NLP) algorithms and innovative
image generation technology, the application addresses the financial
constraints that often hinder access to professional copywriting services.
The ability of the application to evolve in tandem with the dynamic digital
landscape is a compelling aspect. As algorithms continually improve and new
technologies emerge, the app remains at the forefront of innovation, ensuring
its relevance and effectiveness in meeting user needs.
                                                                          49
CHAPTER XII
REFERENCE
              50
                               CHAPTER XII
                                REFERENCE
51