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A Study on Costumer Satisfaction on TVS Motors
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0% found this document useful (0 votes)
64 views65 pagesCostumer Satisfaction
A Study on Costumer Satisfaction on TVS Motors
Uploaded by
Shashi ComputersCopyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd
TVS ~&
KARNATAK UNIVERSITY, DHARWAD,
GLOBAL COLLEGE OF BUSINESS MANAGEMENT &IT,
Akshay Colony, HUBLI
ILIATED TO KARNATAK UNIVERSITY, DHARWAD & RECOGNIZED BY
GOVT OF KARNATAKA)
PROJECT REPORT ON
“A STUDY ON TVS MOTOR APACHE AND
STRATEGIES TO INCREASE ITS
SALES”
AT
‘TVS VIJAYLAXMI MOTROS HUBLI
SUBMITTED BY
Mr. SHAHSIDHAR WANT
ON11832
BBA VI
Internal Gi External Guide
Prof. ALOK V GADDI NOOR BELLARY
BBA HOD Sales Executive
‘Global College of Business Administra TVS Vijaylaxmi motors
Hubli Hubli
Page |1 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLL TVS ~&
(AFFILIATED TO KARNATAK UNIVERSITY, DHARWAD &
RECOGNIZED BY GOVT OF KARNATAKA)
This is to certify that Mr. SHASHIDHAR WANTI with10N11832 has
satisfactorily completed his project on “A STUDY ON TVS MOTOR APACHE AND
STRATEGIES TO INCREASE ITS SALES” in the partial fulfillment of the
requirement of Bachelor of Business Administration, during the academic year
2012-2013.
INTERNAL GUIDE HOD-BBA PRINCIPAL
[Link] GADDI [Link] DESHPANDE
Page |2 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLL TVS ~&
DECLARATION
Thereby declare that this project report titled as “A STUDY ON TVS.
MOTOR APACHE AND STRATEGIES TO INCREASE ITS SALES” has
been prepared as a part of my academics during the period of 5" December to 5
January for the partial fulfillment of degree of “Bachelor of Business
Administration", by KARNATAKA UNIVERSITY, DHARWAD under
guidance of ALOK V GADDI BBA HOD of Global College of Business
Management & IT, HUBLI.
To the best of my knowledge and belief the matter presented in this report
has not been submitted earlier for the award of any other degree or diploma. This:
report is prepared by me on my own efforts.
DATE: 15/01/2013 SHASHIDHAR WANTI
SEAT NO: 10N11832
SEMESTER: BBA VI
PLACE: HUBLI
Page |3 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLL TVS ~&
ACKNOWLEDGEMENT
The satisfaction and euphoria after the successful completion of any task
would be incomplete without the mention of the people who made it possible,
whose constant guidelines, support and encouragement crown all the success.
I take this opportunity to express my profound gratitude to my External
Guide Mr, Noor Bellary of TVS VIJAYLAXML MOTORS for giving me an
opportunity to do a project at their esteemed organization and for extending his
valuable guidance throughout the project by providing enough information in spite
of his busy schedule,
I take this opportunity to express my singere thanks to [Link]
DESHPANDE the Principal and the HOD-BBA Profs ALOK V GADDI of
Global College of Business Management & IT, HUBLI for his immense support
and permitting me to do my internship.
I express my profound thanks to Prof. ALOK V GADDI, my teacher and
guide, who has been magnanimous in guiding, encouraging and supporting me
during this project.
My deepest thanks are owed to my parents, family members, friends, and all
those who supported me in making this project report effective and informative in
innumerable ways to which I own off all my success.
SHASHIDHAR WANTI
Page |4 GLOBAL COLLEGE OF MANAGEMENT IT, HUBLL EXECUTIVE SUMMARY
A Para about project:
As partial fulfillments of BBA course as per university curriculum this project report has
been prepared. | got the opportunity to do my in-plant training at TVS Motors Vijaylaxmi
Ihave conducted a study on “A STUDY ON TVS MOTOR APACHE AND STRATEGIES TO
INCREASE ITS SALES”, for a period of 30 days.
‘This project is partial fulfillment of requirement of BBA éth semester in GEF's GLOBAL
‘COLLEGE OF BUSINESS ADMINISTRATION, Hubli
During the course of my studies, 1 got detailed information about TVS Motors
Vijaylaxeni, its Organization & Administration,
It was an opportunity to learn the practical aspects of industries. 1 selected this topic
‘cancemed to company requirements.
Page |5 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI TVS =f
Title of the project:
“A STUDY ON TVS MOTOR APACHE AND STATEGIES TO INCRE:
BITS SALES*
important findings:
‘We found that’ when respondents were asked to rank the parameter which made them to
select two wheeler. The parameter rated the highest was fuel efficiency followed by the
maintenance of TVS MOTOR APACHE,
Majority of respondents are in favor that TVS MOTOR APACHE which provides good
fucl efficiency and muintenance of the bike is very cheap.
Many of the respondents are satisfied with the maintenance of TVS MOTOR APACHE
Suggestions:
‘The TVS MOTOR company selling different models of bikes should also concentrate
‘on higher end bikes Tike Apache RTR 180, Flame DS 125, Flaine, TVS Jive, Sui City,
Sports, Wego, Seooty Streak, Scooty Pep, Scooty Teenz,.NL Super, TVS XL Heavy Duty to
increase its fuel efficiency so that the customers will be benefited with this efficient feature.
The perception of the peaple is that the Tvs motor provides wide variety of the products
with different models, but Inter duc to damages ifthe customer is to purchase the spare parts they
are normal compared to other company’s spares.
Page |6 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBL TVS =
Limitations:
1. Because of time constrain my study confines only to Hubli city & it is not possible to
make extensive study.
2. By busy working schedule of executives it is difficult to extract more information from
them,
3, Many users are unaware with specification
between them is hampered.
lable in two wheelers & comparison
Conclusion:
In this study 1 came to know that there are more than fifleen different twa-whecler
‘companies manu fueturing different types of vehicles. As the time is changing the demands and
preferences are also changing very rapidly, so if the companies wants to survive in this
competitive market , they have produce the goods and services as per the needs of customers 10
delight them.
‘The TVS motor is the No.3 two-wheeler company in India which produces wide variety
s cle, by which it has captured a large market share in
of products with different models, aesth
tbwo-wheeler market
Now there are other companies like Bajaj, Hero Honda, and Yamaha ete, which are
giving keen competition 0 TVS MOTOR.
Page |7 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI TVS =
COMPANY PROFILE
TVS Motor Company Ltd, the flagship company of TVS Group is the third largest twwo-
wheeler manufacturer in India. The company manufactures a wide range of two-wheelers from.
mopeds to racing inspired motorcycles. The company is having their manufacturing plants at
Hosur in Tamilnadu, Mysore in Karnataka and Solan in Himachal Pradesh. They are also having
‘one unit located at Indonesia. Their subsidia
Motor Company (Europe) BV, TVS Motor (Singapore) Pte Ltd, PT TVS Motor Company,
Indonesia, TVS Energy Lid and TVS Housing Lid. TVS Motor Company Lid is a part of
8 include Sundaram Auto Components Lid, TVS
Sundaram Clayton group in TVS group of companies. In the year 1979, Sundaram-Clayton Ld
started Moped Division at Hosur to manufacture TVS 50 mopeds,
In the year 1982, the company entered into @ technical know-how and assistance
agreement with Suzuki Motor Co Ltd of Japan and in the year 1988, they incorporated a new
company Lakshmi Auto Components Pyt Ltd for the manufacture of critical engines. and
iransmission paris. In the year 1986, the company acquired the assets of the moped division from
Sundaram Clayton Lid. Also, the name of the company was changed from Indo Suzuki
Motorcycles Ltd to TVS Suzuki Lic. In the year 1992, they launched two modes of motor cycles
namely, Samurai and Shogun and in the year 1993, they launched TVS Seooty. During 1999-
2000, TVS Suzuki Lie was amalgamated with Sundaram Auto Engineers Lid, an unlisted group
company which was incorporated in the year 1992,
As per the scheme, all theassets and liabilities of erstwhile TVS Suzuki Lid together with
all obligations and contingent liabilities were vested in Sundaram Auto Engineers (India) Ld
‘with effect from April 22, 1999, This merged entity was later renamed TVS Suzuki Ltd. The
TVS group and Suzuki Motor Corporation parted ways from their 15-year-old joint venture on
September 27, 2001. The shares held by the Suzuki Motor Corporation were acquired by Anusha
Investments Lid, a wholly owned subsidiary of Sundaram-Clayton Lid for Rs 9 crore, Thus, the
company became a subsidiary of Sundaram-Clayton Ltd with effect from November 15, 2001.
Since, Suzuki Motor Corporation ceased to be a shareholder of the company, the company
‘cannot use the word ‘Suzuki’ as the part of their name-and hence the name of the company was
Page |8 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI TVS =
‘changed to TVS Motor Company Ltd. During the year 2002-03, the fiew stylish TVS Scoory Pep.
and the upgraded version of Fiero was launched in the market, in April 1, 2003, the subsidiary
company namely, Lakshmi Auto Components Lid acquired the entire paid up capital of
Sundaram Auto Components Ltd, Consequently, Sundaram Auto Componetits Lid became a
subsidiary company with effect from April 1,2003, In October 2003, the company entered into
‘scheme of arrangement with Lakshmi Auto Components Ltd and Sundaram Auto Components.
Lud. As per the scheme, all the assets and
Lakshmi Auto Components Lid were transferred to Sundaram Auto Components Ltd on slump
ilities of the rubber and plastic businesses of
sale basis on April 1, 2003. for a consideration of 12.25 crores, The remaining business of
Lakshmi Auto Components Lid, namely engine components division together with their
investments in other bodies corporate was transferred to the company with effect from April 2
2003.
During the year 2003-04, the company launched new products such as TVS Centra, New
Vittor GL, Fiero F2 & Fx and Sedoty Pep, During the year 2004-05, they launched new products:
such as TVS Star, New Wietor GLX, New Victor GX and Scooty Pep ‘Splash’ series. During the
‘year 2005-06, the company entered into a joint venture with Columbian party for exploring
‘opportunities in Columbian market with an equity investment of Rs $ million. ‘The company
incorporated TVS Motor Company (Europe) B V in Netherlands as a wholly owned subsidiary:
‘of the company with an investment af Rs 91,63 crore. During the year, TVS Motor Singapore
Pre Ltd, Singapore became a wholly owned subsidiary of the company with an investment of Rs
30.81 crofe, PT ‘TVS Motor Company Tidlonesié was incorporated in Indonesia t0 thainufacire
motoreyeles and parts with an investment of USD 27.60 million and became subsidiary of the
company in view of it being the subsidiary of TVS Motor Company (Europe) BV, which holds
25% was hel by TVS Motor Singapore Pre Lid. PT
73% of the share capital, The remiat
TVS Motor Company Indonesia has acquired lands in Indonesia for setting up a fieility
far manufacturing two wheelers, During the year 2006-07, the company has established a new
plant in Himachal Pradesh with an aniwal production capacity of 4, 00,000 units scilable to 6,00
,000 units, PT TVS Motor Company Indonesia, a subsidiary of the company, established a
manufacturing faci
at Karawang, near Jakarta in Indonesia with production capacity of 3 lakh
vehicles per anmim. During the year, the conypany launched thultiple new produets and varidnis
such as, Sta City ES, StaR Sport, Scooty Teenz and 99 Colors on Scooty PEP. During the year
2007-08, the company commenced commercial production from its Nalagarh Plant located in
Page |9 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLL TVS =
te-of-the art
jimachal Pradesh. They commenced their commercial production from th
plant located at Karawang in Indonesia and launched TVS Neo, which is exclusively developed
for the Indonesian market.
During the year, the company launched various new products and variants such as TVS
Flame, Apache RTR, StaR Sport, Sta City 110 ec, Seooty TeenZ Electric, TVS Tru4 Oil, In
March 2008, the company launched their three wheeler, TVS King in two variants, namely two
stroke petrol and two stroke LPG. The company won the ‘Team Tech 2007 Award of Excellence
for Integrated use of Advanced Computer Aided Engineering Technologies in product
development.
They also won the prestigious SAP ACE 2007 Awards for Customer Excellence in the
Most Innovative Netweaver Category for several SAP implementations that are put in place. In
June 2008, the company entered into @ contract manuficturing arrangement with Mahabharat
Motors Manufacturing Put Ltd whereby TVS motor cycles will be manufactured at the tatter’s
two-wheeler manufacturing facility that is located on the outskirts of Kolkata, TVS would help
Mahabharat Motors to set up the factory and provides engineering support to them.
The production would commence from June 2009. During the year 2008-09, the company.
launched Scooty Streak, a tough and wendy variant of Scooty Pep* and Apache RTR RD,
premium segment motoreyele. Also, they launched their three-whecler, TVS King in six states
In June 2009, T V Sundram Iyengar & Sons Ltd and their subsidiaries acquired the holding of
foreign collaborators, Clayton Dewandre Holdings Ltd in Sundaram-Clayton Lid. Thus,
Sundaram-Clayton Lid became a subsidiary of T V Sundram Iyengar & Sons Ltd. Consequent to
this aogui iary of TVS with effect from June 3, 2009.
During the year 2009-10, the company launched TVS JIVE and TVS Wego in the market. They
jon; the company alsa became the sub
also latinched a four stroke three-Wheeler with superior feanires. They commenced export of
TVS Apache to Brazil. Also, they developed a pan India presence in three-wheelers. In
December 2009, the company acquired the entire shareholding of TVS Energy Ltd, Thus, TVS.
Energy became a wholly owned subsidiary of the company. In June 2010, they acquired the
