Who is you Target Market?
Healthcare facilities like clinics, medical stores, and small
hospitals in rural and semi-urban regions, urban are Major our
target customer"
how is the market growing for health care in india ?
● The Indian healthcare market was valued at USD 86 billion in 2016 and is
projected to reach USD 367 billion by 2023 and a staggering USD 638
billion by 2025 [India Briefing].
● The hospital market itself is expected to grow at a CAGR (Compound
Annual Growth Rate) of 8% from 2024 to 2032, reaching nearly USD 194
billion [Economic Times].
● Market Size Surge: In 2016, the market stood at a value of ₹6.1 trillion (USD
86 billion) [India Briefing]. By 2023, it's projected to reach a staggering
₹26.3 trillion (USD 367 billion) [India Briefing]. This translates to a growth
of over ₹20.2 trillion (USD 281 billion) in just seven years! Furthermore, by
2025, the market is expected to reach a mammoth ₹46 trillion (USD 638
billion) [India Briefing].
● Hospital Sector Boom: The hospital market itself is no exception to this
growth. It's anticipated to expand at a Compound Annual Growth Rate
(CAGR) of 8% between 2024 and 2032, reaching a value of nearly ₹14
trillion (USD 194 billion) by 2032 [Economic Times].
● Specific Segment Spurt: The home healthcare segment is a rising star
within the industry. Valued at ₹44.1 billion (USD 6.2 billion) in 2020, it's
projected to reach a value of ₹152.4 billion (USD 21.3 billion) by 2027,
boasting a phenomenal CAGR of 19.2% [India Briefing]. This growth is
primarily driven by India's aging population and the increasing need for
chronic disease management at home.
● Telemedicine on the Rise: Technology is also playing a crucial role in
propelling the healthcare market forward. The telemedicine market in India
is expected to reach a value of ₹38.7 billion (USD 5.4 billion) by 2025, with a
noteworthy CAGR of 31% [Invest India]. This surge signifies the growing
acceptance and utilization of technology to bridge the gap in healthcare
access, particularly in remote areas.
Focus on Rural and Semi-Urban Areas:
● Number of Hospitals: While tier-1 cities have a higher concentration of
hospitals, tier-2 and tier-3 cities along with rural areas are witnessing a
surge in hospital establishments. Data suggests a 25-30% increase in
hospital beds in tier-2 and tier-3 cities between 2019 and 2023 [Source:
Industry Reports].
● Medical Insurance Penetration: Government initiatives like Ayushman
Bharat are aiming to increase health insurance penetration in rural India.
From a baseline of around 15% in 2018, the target is to reach 50% by 2025
[Source: NITI Aayog]. This will significantly impact healthcare access and
spending in rural areas.
Emerging Trends:
● Focus on Preventive Care: A growing trend is the shift towards preventive
healthcare with initiatives promoting regular checkups and healthy
lifestyles.
● Mental Health Awareness: Mental health awareness is increasing, leading
to a rise in teletherapy and mental health facilities.
Data Sources: You can find more details and updated figures by referring to these
resources:
What is your product roadmap?*
We developed MVP product, more efficient, cost effective and easily scalable phone based AI
empowered Digital Platform with a Decision Support involving quick video screening for Vitals and
AI lead symptoms checker with teleconsult option. This is integrated with ANM based follow up
alerts system and Complete Circle of Care approach., With ABDM compliances.
How is the market growing?*
Rising Demand:
Aging population: An increasing number of elderly people require more healthcare services due to
age-related conditions.
Chronic disease burden: The prevalence of chronic diseases like diabetes, heart disease, and
cancer is rising globally, necessitating ongoing medical care.
Increased awareness: Growing emphasis on preventive healthcare leads to more checkups,
screenings, and a focus on overall well-being.
Technological Advancements:
Telemedicine and remote monitoring: These technologies allow for increased access to care,
especially in underserved areas.
Medical device advancements: Development of new devices for diagnostics, treatment, and
monitoring improves patient outcomes.
Data analytics and AI: Leverage data to improve disease prediction, personalize treatment plans,
and streamline healthcare processes.
Government Initiatives:
Expanding healthcare coverage: Many governments are investing in public health programs and
expanding health insurance coverage.
Focus on preventive care: Public health initiatives promoting healthy lifestyles and disease
prevention contribute to market growth.
Economic Factors:
Growing middle class: Rising disposable income in developing countries allows for increased
spending on healthcare services.
Increased healthcare spending: Both public and private sectors are investing more in healthcare
infrastructure and services.
Here's a glimpse of the growth potential:
The global healthcare market is estimated to reach over $10 trillion by 2025 (source needed).
India's healthcare market, for example, is growing at a compounded annual growth rate (CAGR) of
around 18%, with a projected market value of $18.35 trillion by 2027 (source: Invest India).
Who are the major players in your market?*
● Jiyyo : This startup focuses on providing telemedicine services.
● Lybrate: This platform connects patients with doctors for online
consultations and provides medical second opinions.
● Portea Medical: integrating telemedicine consultations with in-home care
services for patients who require ongoing medical support.
What are the key trends in your market?*
Market Size Surge: A Story in Numbers
In 2016, the Indian healthcare market stood at a value of ₹6.1 trillion (USD 86
billion) [India Briefing]. By 2 023, this figure is projected to reach a staggering
₹26.3 trillion (USD 367 billion) [India Briefing]. This translates to a growth of over
₹20.2 trillion (USD 281 billion) in just seven years! The growth trajectory
continues, with the market expected to reach a mammoth ₹46 trillion (USD 638
billion) by 2025 [India Briefing]. These figures paint a clear picture: the Indian
healthcare market is not merely expanding in size, it's witnessing exponential
growth.
Zooming In: Segment-Specific Growth
The growth story isn't uniform across all segments of the healthcare industry.
Let's explore some specific areas experiencing significant surges:
● Home Healthcare: This segment is a rising star. Valued at ₹44.1 billion
(USD 6.2 billion) in 2020, it's projected to reach a value of ₹152.4 billion
(USD 21.3 billion) by 2027, boasting a phenomenal CAGR of 19.2% [India
Briefing]. This growth is primarily driven by two key factors:
○ India's Aging Population: As India's population ages, the demand for
in-home care for chronic disease management and post-operative
recovery is rising significantly.
○ Increasing Disposable Income: A growing middle class with higher
disposable income is willing to invest in quality home healthcare
services.
● Telemedicine: Technology is playing a crucial role in transforming the
Indian healthcare landscape. The telemedicine market in India is expected
to reach a value of ₹38.7 billion (USD 5.4 billion) by 2025, with a noteworthy
CAGR of 31% [Invest India]. This surge signifies the growing acceptance
and utilization of technology to bridge the gap in healthcare access,
particularly in remote areas. Telemedicine offers convenient and cost-
effective consultations with specialists, improving access to quality care
for geographically dispersed populations.
Shifting Focus: Rural and Semi-Urban Healthcare
While tier-1 cities have traditionally housed a higher concentration of hospitals
and healthcare facilities, a significant shift is underway. Tier-2 and tier-3 cities
along with rural areas are witnessing a surge in hospital establishments. Industry
reports suggest a 25-30% increase in hospital beds in these areas between 2019
and 2023. This trend is driven by:
● Government Initiatives: Government programs like Ayushman Bharat are
aiming to improve healthcare infrastructure in rural and semi-urban
regions. These initiatives incentivize private sector participation in these
areas, leading to the establishment of new hospitals and clinics.
● Rising Demand: Rising disposable incomes and increasing awareness
about health are leading to a higher demand for quality healthcare services
in rural and semi-urban areas.
Focus on Health Insurance Penetration
Medical insurance penetration is crucial for improving access to healthcare
services, particularly for expensive treatments. Government initiatives like
Ayushman Bharat are aiming to increase health insurance penetration in rural
India. From a baseline of around 15% in 2018, the target is to reach 50% by 2025
[Source: NITI Aayog]. This significant increase in health insurance coverage will
empower a larger section of the rural population to seek necessary medical care
without facing financial constraints.
How will you use this fund?*
Building a Sustainable Healthcare System
● Invest in healthcare workforce development: Support programs that
increase the number of doctors, nurses, and allied healthcare
professionals
● Focus on preventive healthcare: Allocate resources towards promoting
healthy lifestyles and preventive measures to reduce the burden of chronic
diseases.
● Strengthen public health infrastructure: Invest in public health initiatives
like disease surveillance, immunization programs, and sanitation
improvements.
Community Collaboration
● Open communication: Clearly communicate the purpose of telemedicine
and mass screening programs to build trust within the community.
● Seek community input: Engage with community leaders and residents to
understand their needs and concerns.
Promote Public Health through Mass Screening
● Focus on preventive care: Utilize mass screening for early detection of
common diseases like diabetes, hypertension, and certain cancers.
● Raise awareness: Educate communities about the benefits of preventive
healthcare and screening programs.
● Offer free or subsidized screenings: Make screenings accessible by
removing financial barriers for participation.
Improve Access to Quality Care with Telemedicine
● Invest in infrastructure: Expand internet connectivity and provide
affordable devices in rural areas to facilitate teleconsultations.
● Train healthcare professionals: Offer training programs for doctors and
nurses on telemedicine best practices, including remote diagnosis and
patient engagement.
Our initial goal is to reach 200,000 people by working with NGOs that already
have experience in traditional healthcare methods. We're looking to improve
healthcare access in these communities by using innovative health technologies.
Explain pro.
India faces a complex set of health challenges, due in part to its vast
population size and economic disparities. Here's a glimpse into some of
the major health issues in India:
Double burden of disease: India faces a unique challenge of combating
both infectious diseases like tuberculosis, malaria, and HIV/AIDS, and non-
communicable diseases (NCDs) like heart disease, stroke, cancer, and
diabetes. This is due to factors like improved living conditions leading to
increased lifespans, but also unhealthy lifestyles and risk factors.
Maternal and child health: India still has high rates of maternal and
neonatal mortality, and child malnutrition.
Lack of awareness: Many Indians lack awareness about important health
issues, preventive measures, and healthy lifestyles.
Affordability of healthcare: The high cost of healthcare, especially in the
private sector, is a major barrier for many Indians to access quality medical
care.
Shortage of healthcare workers: There's a shortage of doctors, nurses, and
other healthcare workers, especially in rural areas.
The Indian government and public health organizations are working on
various initiatives to address these challenges. These include increasing
public health awareness campaigns, improving access to healthcare
services, and making healthcare more affordable.
Who is your target market?
Healthcare facilities like clinics, Medical stores, and small hospitals in
rural and semi-urban regions & urban are Major our target customer.
How is your product or service differentiated from the competition?*
We are concentrating on delivering actionable wellness
monitoring to your smartphone, along with proactive
actionable alerts for healthcare that is preventive and
predictive rather than curative. And we will link you for full
Teleconsultation when curative treatment is necessary.
creating awareness in a group or an individual using
cutting-edge technology and providing them with a
platform that is simple to use.
What is your product roadmap?*
Our initial goal is to reach a captive target market of 200,000 people within a period of 5 years by
working with NGOs that already have experience in traditional healthcare methods. We're looking to
improve healthcare access in these communities by using innovative health technologies.
How is the market growing?*
The Indian healthcare market was valued at USD 367 billion by 2023 and a staggering USD 638
billion by 2025 [India Briefing].
The hospital market itself is expected to grow at a CAGR (Compound Annual Growth Rate) of 8%
from 2024 to 2032, reaching nearly USD 194 billion [Economic Times].
Market Size Surge: In 2016, the market stood at a value of ₹6.1 trillion (USD 86 billion) [India
Briefing]. By 2023, it's projected to reach a staggering ₹26.3 trillion (USD 367 billion) [India
Briefing]. This translates to a growth of over ₹20.2 trillion (USD 281 billion) in just seven years!
Furthermore, by 2025, the market is expected to reach a mammoth ₹46 trillion (USD 638 billion)
[India Briefing].
Hospital Sector Boom: The hospital market itself is no exception to this growth. It's anticipated to
expand at a Compound Annual Growth Rate (CAGR) of 8% between 2024 and 2032, reaching a
value of nearly ₹14 trillion (USD 194 billion) by 2032 [Economic Times].
Specific Segment Spurt: The home healthcare segment is a rising star within the industry. Valued
at ₹44.1 billion (USD 6.2 billion) in 2020, it's projected to reach a value of ₹152.4 billion (USD 21.3
billion) by 2027, boasting a phenomenal CAGR of 19.2% [India Briefing]. This growth is primarily
driven by India's aging population and the increasing need for chronic disease management at
home.
Telemedicine on the Rise: Technology is also playing a crucial role in propelling the healthcare
market forward. The telemedicine market in India is expected to reach a value of ₹38.7 billion
(USD 5.4 billion) by 2025, with a noteworthy CAGR of 31% [Invest India]. This surge signifies the
growing acceptance and utilization of technology to bridge the gap in healthcare access,
particularly in remote areas.
Who are the major players in your market?*
Jiyyo : This startup focuses on providing telemedicine services.
Lybrate: This platform connects patients with doctors for online consultations
and provides medical second opinions.
Portea Medical: integrating telemedicine consultations with in-home care
services for patients who require ongoing medical support.
Focus on Preventive Care: A growing trend is the shift towards preventive
healthcare with initiatives promoting regular checkups and healthy lifestyles.
Mental Health Awareness: Mental health awareness is increasing, leading to
a rise in teletherapy and mental health facilities.
What are the key trends in your market?*
Focus on Preventive Care: A growing trend is the shift towards preventive healthcare with
initiatives promoting regular checkups and healthy lifestyles.
Mental Health Awareness: Mental health awareness is increasing, leading to a rise in teletherapy
and mental health facilities.
How will you use this fund?*
Building a Sustainable Healthcare System
Invest in healthcare workforce development: Support programs that increase the number of
doctors, nurses, and allied healthcare professionals
Focus on preventive healthcare: Allocate resources towards promoting healthy lifestyles and
preventive measures to reduce the burden of chronic diseases.
Strengthen public health infrastructure: Invest in public health initiatives like disease surveillance,
immunization programs, and sanitation improvements.
Community Collaboration
Open communication: Clearly communicate the purpose of telemedicine and mass screening
programs to build trust within the community.
Seek community input: Engage with community leaders and residents to understand their needs
and concerns.
Promote Public Health through Mass Screening
Focus on preventive care: Utilize mass screening for early detection of common diseases like
diabetes, hypertension, and certain cancers.
Raise awareness: Educate communities about the benefits of preventive healthcare and screening
programs.
Offer free or subsidized screenings: Make screenings accessible by removing financial barriers for
participation.
Improve Access to Quality Care with Telemedicine
Invest in infrastructure: Expand internet connectivity and provide affordable devices in rural areas
to facilitate teleconsultations.
Train healthcare professionals: Offer training programs for doctors and nurses on telemedicine
best practices, including remote diagnosis and patient engagement. Capex, Our Meri Sehat
Platform Development outsourcing. Innovation Partners API/SDK costs
We developed MVP product, more efficient, cost effective and easily scalable phone based AI
empowered Digital aggregator Platform with a Decision Support involving quick AI lead symptoms
checker with teleconsult option. This is integrated with CHW based follow up alerts system and
Complete Circle of Care approach., With ABDM compliances.
