Introduction to

Central Insight

2023
About Us
About Us

Central Insight is a boutique market research and business incubation

firm with a team of experienced B2B and B2C researchers, analysts and
senior consultants formerly with leading consulting firms, Fortune 1000
corporations and Asian Conglomerates.

Our team has in depth expertise across industry verticals in Indonesia.

We empower our team to work side by side with our client to understand
better their market battlefields, and to provide immediate assistance for
their business execution and implementation program across Indonesia
territory.

This hands-on approach opens up a new perspective on market and

foster implementation program in building stronger footprints and
being a game changer in the industry.
About Us
Central Insight (“CI”)’s focus in Indonesia market is a
With their accumulated research experiences, CI’s privilege we can offer to our existing and prospective
team have strong local market knowledge that can clients. With data and business acumen in local market
offer broaden perspective to our existing and Focus and local network, our client can broaden their
prospective clients. in Local perspectives and get more insight.
Market

We Put
Strong Ourselves
Team in Client’s
Shoes

We put ourselves in client’s shoes to give better and

Various value added services as well as broadening our
CI’s clients, amongst other, energy sectors, automotive perspective towards client’s needs. Doing extra mile is
sectors, property and construction sectors which has
Clients
one of our corporate culture. We realize, at the end, it is
strong presence in Indonesia. not about CI, but it is always about Client’s satisfaction.
Central Insight Scope:
Multidimensional Market

Perspective
Trend

Market Entry
Strategy

Partner Channeling
Policy & Selection & Strategy Key Success
Due
Regulation Diligence Factors

Growth &
Business Expansion
Set-up Strategy

Competition
Our Business
Lines
 Our Business Lines with Four Core Strengths

Central Insight is a market researcher, Go-To-Market strategist

and business incubator specialist for Indonesian market.

Central Digital offers full-service

marketing & digital services to elevate
brands through marketing solutions,
branding, & creative design.
Centralenta will be transformed into
talent pool, headhunting, & HR
optimization platform which will attract
talents to work within our ecosystem

CentrallOne is end to end market entry services to support strong proponent growth to our clients
 Our Business Lines

1. Central Insight
Central Insight is a market researcher, Go-To-Market strategist and business incubator specialist for Indonesian market.

Market Competitor Customer Channels Product & Services Price

We determine the Through mapping and We help clients to better We help clients with their After identifying your The right price at the
B2B/B2C market size benchmarking of your profile their customers. Indonesian channel customers’ unmet needs, right place gets your
potential in targeted Indonesia-based We uncover their real management strategy; you may need to provide faster customer to buy-
geographical locations, competition, we reveal needs and wants, to develop effective a new range of products in. Through our B2B/B2C
allowing your business to the advantages that the usage-attitude, protocols for and services. The wrong studies, we demonstrate
prioritize most attractive top contenders have. We purchase decisions collaborators to work in innovation will come with the price sensitivity of
segments. Market sizing uncover how they are towards your products concert. We help to a big price tag. We help your products / services
can be done at any level leading their markets so and services, review their identify the right our clients test new to different Indonesian
of geographic detail, that you can learn budgets and purchasing Indonesia distributor to products and services at B2B/B2C customer
from provinces, to cities, quickly, apply best - habits, analyze decision- make your Indonesia the conceptual stage, and segments.
products, channels, practices to your making and decision- supply chain effective visualize the enterprise
brands, etc. business, and leapfrog makers. with maximized margins. market scenarios and
your competition. minimize product launch
mistakes.
 Our Business Lines

2. Centralenta
Centralenta will be transformed into talent pool, headhunting, & HR optimization platform which will attract talents to work
within our ecosystem

Key Services How We Help Clients

• Providing avenue growth for corporation to fill in their expertise for both pro hire / short
term / contract based engagement
Talent Pool & Head Hunting • Leverage talent pool to address company’s diversified needs in various areas

• Partnered with register talent to contribute their key expert training materials to be used for
the learning ecosystem
Training Platform • Propel strong use case to use the network and enhance visibility of increasing user based
• Providing a SaaS platform for knowledge management and training platform for
corporation

• Provide HR optimization SaaS which easy to use for corporation to register and join the
HR Optimization ecosystem (secured the IP)
 Our Business Lines

3. CentrallOne
CentrallOne is end to end market entry services to support strong proponent growth to our clients

Business Set Up Business Process Immigration Product Registration Compliance &

Outsourcing Consultation & Import Secretarial Services

• Business License • Accounting Services • Business Visa • Trade License/ • Legal Services
Merek Dagang
• Closing of Company • Employee Record • Dependent Visa • Corporate
• Import license Agreement
• Company • Virtual Office • Overseas Visa
Registration • Product Certificate / • Legal Consultation
• Payroll Processing • KITAS SNI
• Land Property • Due Diligence
Ownership • Recruitment & HR • Retirement Visa • BPOM
establishment –
Through Centralenta • Permanent Stay / • Halal Certificate
Digital NOMAD –
through Centralenta
 Our Business Line

4. Central Digital
Central Digital will emerge as digital services / interactive solution to our clients
• ERP - Our ERP team streamlines processes and provides real-time data access for efficient decision
We offer comprehensive solutions to making, boosting productivity for your business
Enterprise improve business process efficiency
• Data & System Integration - Our team excels in data integration, making it easy for you to access
and automation such as ERP, Data &
Solution System Integration, and Advance
and analyze valuable insights to improve your decision-making process.
• Advance Solution - We offer a range of specialized services to improve your business operations
Solution services
and drive growth. From expert analysis and technology implementation to tailored solutions, we're
here to help you succeed.

• Website & Application - Our expert team creates custom web and mobile solutions that are both
visually appealing and highly functional, tailored to meet each client's unique needs, ensuring their
We specialize in creating digital online presence is a perfect fit for their business and customers
Digital experiences and automating
business processes through Website
• UI & UX Design - Our UI/UX team creates custom digital solutions that align with your brand and
meet your specific needs. We use user-centered design to build visually appealing and effective
Solution & Application Development, UI & UX experiences that align with your goals.
Design, and PoC services • PoC Service - We offer expert PoC services to validate the potential success of your ideas through
prototyping and in-depth evaluation. Our goal is to help you make informed decisions and guide
you on the best path to bring your concept to life.

We provide businesses with the Tech Sourcing- Our team specializes in providing top-notch tech talent for your organization. We
Tech.
•
necessary hardware and software use our expertise and knowledge in the tech industry to source, recruit, and test the best
resources through Tech Sourcing candidates for your specific needs. Whether you need to build a new development team or
Sourcing services simply need additional resources, we can help you establish a strong and effective development
team quickly and efficiently.

Tech. We provide expert guidance to

businesses on technology-related • Tech Consulting - We are your go-to for technology consulting services. Our team of experts will
work closely with you to optimize your technology stack and improve your business operations.
Consulting issues such as strategy,
architecture, and best practices.
Trust us to implement the right solutions for your business to drive it forward
Industry
Coverage
Clients
Construction
We have extensive construction material market experience across Indonesia covering all types of materials. Our
work covers the residential, commercial, and industrial segments.

Agriculture
Agricultural market research in Indonesia is challenging for most Fortune 500 companies. Climate, agronomy,
geography, varying socio-economic situations and cultures, means there is no one-size-fits-all solution in Indonesia.

Healthcare
We work on Indonesia B2B/B2C healthcare market research and create value by providing actionable
recommendations in line with the realities of the Indonesian healthcare markets. Our access to hospitals in
Indonesia for in-depth market research, is close to none.

Automotive
We provide Indonesia market research to vehicle manufacturers, automotive suppliers, aftermarket suppliers,
investment firms and automotive retail organizations.
Clients
Technology
Our technology team is comprised of Gen Y 100% geeks who work and live with all the tools of our digital age. We provide in-depth
analysis and tailored B2B/B2C Indonesia technology market research to address your enterprise clients business concerns.

Power & Energy

Energy is critical to the growth of emerging Indonesian markets. Trailblazing market research for Indonesia green
technology is our passion.

Financial
Local enterprise attitudes towards spending, saving and risk differs from one market to another. Our consultants provide
in-depth perspectives into Indonesian markets for profitable growth.

Logistics
We provide B2B/B2C market research of of the Indonesia market. Clients come to us for competitive intelligence and supply
chain insight in the region

Consumer Goods
We help clients to discover the untapped potentials to scale their business up and anticipate the growth in the coming years
by anticipating the increasing urbanization, rising incomes, and changing consumer preferences
Clients and
Testimonial
Our Clients
We serve both direct and indirect clients across vertical industry

A member of MidPlaza Groups

Testimonial
Their timely and well-structured approach met our expectation and service quality standards deliverables.
Central Insight has a good understanding in the industry. Their analytics are able to answer the business needs,
Regional (Asia Pacific) Sales Manager Rolled Products
Georgsmarienhütte – GmbH
objectives and focused to key important aspect of the market. We hope the best for Central Insight and looking
Germany forward to collaborating in the near future.

Central Insight has given us a quite applicable and impactful information for the company to make the best
decision making fit with the market trend. Their design was not only top notch but unique and the hospitality
Nurwenda Novan Maulana
was remarkable and our company are pleased with it. Despite the pandemic situation, they actively communicate
CEO PT Nanotech Herbal Indonesia
Indonesia in order to ensure the initial timeline. We wish nothing but the best for Central Insight.

Central Insight delivers a well structured research for our start up needs. They were performing an extra mile
and handover the project on time. They were agile and able to live up to the promised standards while working
Jammes Quanly Gunawan on an un-prepared scenarios. They were able to came up with creative solutions to achieve more than they
Founder and CEO PT Auto Zene Kars promised. Well done and very recommended.
Indonesia

Central Insight team has been a great partner for us in order to obtain the first-hand information in the market.
They have been able to overcome various challenges in the fieldwork and deep dive to deliver an insightful
Partner and Head report that enable us to understand the market comprehensively. Following the findings from the market, they
YCP Solidiance Indonesia are highly flexible to adjust their approach in the fieldwork to ensure no critical facts and details are missed. All
Indonesia
the best for Central Insight team.

Excellent work. The quality of the final report was more than expected. Even though our requests for the
International Marketing Senior Manager research was very demanding and difficult, they conducted a fantastic job and the outcome was so
A Global Food Manufacturer reliable. Furthermore, their customer service was remarkable as well. After we received the final report, they
Japan
have kindly supported us by having meetings and answering every single question until we thoroughly
understood. We will definitely use them again for another research in the future.
Testimonial and Reward
of a Team Member

“Yanti is able to accomplish highly challenge “Gold Performance Achievement”, the highest level of “Rahayu undertook complex work for us in
project. We were very satisfied with the report” achievement and deserve a 10% bonus, for a research Indonesia and delivered good, actionable results.
project under Kadence International Pte. Ltd, Top qualities: Great Results, Personable, Expert”
Ira Soestrini, Field Manager at Frost and Sullivan Singapore, 2007 Piers Lee, Managing Director and co-founder at
Indonesia, Jakarta, 2011 Kadence International Pte. Ltd., 2005

“Rahayu showed a willingness to work hard, result “Meet the deadline” bonus for a research project under “Among all countries covered in this study, Indonesia
oriented. I am happy to refer her to my colleagues” Fusion Consulting, Singapore, 2007 report was the best”

Thomas Lo, Senior Consulting Manager at Global Peter Read, Director and co-founder at Fusion
Intelligence Alliance, Hong Kong, 2011 Consulting Singapore/Hong Kong and Shanghai, 2007

"I have been working with Yanti for over ten years, both as an employee and contract consultant for business research in Indonesia. She has a very positive a nd creative approach to her work. She
tackles challenging assignments with perseverance, never gives up and always delivers results. On top of this she is a pleasu re to work with."

Year first hired: 2000 (hired more than once)

Top Qualities: Great Results, Good Value, Creative

Peter Read, Director and co-founder at Fusion Consulting Singapore/Hong Kong and Shanghai
Our Team
Team Profile

Rahayu Widayanti Aviv Jauhary

Director Manager

Widayanti serves as Partner and Director at Central Insight. She Aviv is a Manager at Central Insight. He has worked in various
holds an MBA from Institut Pengembangan Manajemen Indonesia. projects as a college student in different industries both in
She has exposed to various type of research which covers all Indonesia and Germany, from aerospace, electric & power, to
business processes; from procurement, production, distribution, to heavy machinery. In his professional career, he has been exposed
marketing and sales & promotion strategies. She builds to several projects in various sectors; financial, innovation
experiences in various projects that ranging from market potential, ecosystem, client’s internal assessment, cold chain logistic,
distribution structure and value chain analysis, market assessment, automotive, construction, F&B, chemical, healthcare, agriculture, e-
marketing strategy, road to market, market entry strategy, partner commerce and digital business, entertainment, energy, waste
search to competitor/customer intelligence. Most of her management, and chemical to mention a few. He experiences in
experiences are industrial type researches with wide industry leading project execution, from managing the work with the team,
sectors coverage; including financial and non-financial sectors, gathering information and data, conducting fieldwork, to
such as chemical, medical devices, FMCG, agriculture, textile, e- communicating with the clients. Aviv holds two titles of Bachelor
commerce, lighting and electrical, electronics, digital technology, degree, an Indonesian title from Swiss German University and an
and automotive. In executing non-financial sector researches, international title from South Westphalia University of Applied
financial aspects are often under the scope of the work, such as the Science
payment.
Team Profile

Rifqi Faisal Anisya Rahel Kristiana

Consultant Business Analyst

Rifqi is a Consultant at Central Insight. Prior to joining Central Anisya is a Business Analyst at Central Insight. She has experiences
Insight, he was a Research Analyst at a local consulting firm and in Business Consulting with a demonstrated history of working in
worked for a State Owned Enterprises project. He also involved in the financial services industry. She has strong professional
several research projects during his college and has demonstrated consulting skills and has done some projects with Central Insight
historical of working in banking and insurance industries. During since she was an intern. She has delivered valuable insights to
his services for Central Insight he obtained experience by involving businesses across a range of industries, including financial, e-
in projects in several industries, such as healthcare, hospitality commerce, agro-products, medical equipment, engineering
services, commodity (flour), besides financial. He supports on consulting, food and beverages processing solution, social
gathering relevant data, conducting interviews, performing networking service, entertainment, streaming service, digital
analysis, and assisting in developing report. Rifqi holds Business technology, energy, chemical and more. She also provides support
Management Bachelor’s Degree focused in Finance from in gathering of all relevant data, interview sources and assists in
Universitas Padjadjaran, Indonesia with a Cum Laude GPA. developing proposals and reports in numerous projects. Anisya
holds Communication Bachelor’s Degree focused in Public Relation
from Mercu Buana University, Indonesia.
Team Profile

Intan Permatasari Muhammad Fauzan Fadhlani

Business Analyst Junior Business Analyst

Intan is a Business Analyst at Central Insight. Prior to joining Fauzan is a Junior Business Analyst at Central Insight who has solid
Central Insight, she was a lecturer at Universitas Mercu Buana background in economics. Familiar with processing and analyzing
Jakarta that taught research method. She also has experiences as data based on organizational experience and lecture learning,
the lecturer assistant and research assistant at the university. She especially using economic softwares, such as EViews, SPSS, and
has several research experiences in social-psychology about scale Stata. He holds Islamic Economic Bachelor's Degree focused on in
adaptation and experiment guideline, and three of them were Finance Management from Airlangga University, Indonesia with
published at credible Indonesian journals. In Central Insight, she Cum Laude GPA. Currently he is taking his Post-graduate's Degree
has been involved various projects in several sectors, namely on Economics Major at IPB University, Indonesia. Most of his
digital technology, communication, agriculture, FMCG, and F&B. experiences are researches in the field of macro and
Intan holds Psychological Science Master’s Degree focused in microeconomics.
Social Psychology from Universitas Indonesia, Indonesia; and
Psychology Bachelor’s Degree from Universitas Surabaya,
Indonesia with a Summa Cum Laude GPA.
Rahayu Widayanti
Director and Partner, Indonesia

(+ 62) 855 7803 271

rwidayanti@central-insight.com

www.centralinsight.com © 2023 Central Insight. All rights reserved