DAILY School Grade Level Grade 12 – Poseidon

Luzon National High School

LESSON & Section
Learning ENTREPRENEURSHIP
PLAN Teacher Genima B. Opo Area
First Semester / 1st
Teaching July 17, 2019 Semester/ Quarter
Dates & Time MW 10:30 – 11:30 am
Quarter

WEDNESDAY
I. OBJECTIVES
A. Content Standards The learner independently creates/provides a quality and marketable product
and/or service in Entrepreneurship.
The learner demonstrates understanding of key concepts, underlying principles,
B. Performance Standards
and core competencies in Entrepreneurship.
C. Learning Competencies/ 3. Describe the marketing mix in the development of marketing strategy focus on
Objectives
(Write the LC Code for each)
the promotion
CS_EP11/12ENTREP-0h-j-10
At the end of the lesson the learner will able to;

1. Identify the different elements of promotion

II. CONTENT LESSON 1: DEVELOPING A BUSINESS PLAN (DP)

3.1.4 Promotion
III. Learning Resources

A. References
1. Teacher’s Guide Pages
Curriculum Guide, Entrepreneurship book
2. Learner’s Materials Pages
3. Textbook pages Page 7
4. Additional Textbook from
Learning Resource (LR) Portal
Other Learning Resources Internet

IV. PROCEDURES

A. Reviewing previous lesson/ Teacher: The teacher will ask the students to lead the prayer
Presenting the New Lesson Teacher: ok please pick up the pieces of paper and throw in the garbage.
Teacher: Good morning class
Students : Good morning teacher Genima
Teacher: Anyone in this class who can recall our previous lesson ?
Student 2: Our previous lesson ma’am is about 7ps in marketing focus on the
price of the product
Teacher: ok very good, Why it is important to considered price of your product when marketing
your product?
Student : It can affect the profit
Teacher: good, because price is the only element that affects venues, and thus, a business profits

Showing video in promoting the product

The students distinguish all the video promoting he product they’ve saw in the
videos.
Teacher : ok class, what are those video ?
Students 4:Those video teacher are the products promotion
Teacher: ok very good
Our new lesson this morning is about the product in marketing mix in the
development of marketing strategy focus on the promotion
Let the students read the objectives:
Objectives: At the end of the lesson the learner will able to;

1. Identify the different elements of promotion

B. Establishing a purpose for the Teacher: How important to identify the different elements of promotion in
lesson
promoting the product in the market ?
 Student: Its is important teacher to identify what are the different elements of
promotion in promoting the product in the market to know what particular elements
are effective in term of promoting our product

Teacher: That is correct. thank you for your brilliant idea Student

C. Presenting examples/instances
of the new lesson
Teacher: Since we are talking about promotion Let us first identify the
different
elements of promotion

1. Personal Selling – is an activity of informing and persuading a market on a

person to person basis to buy the merchandise offered for sale.
Ex. face to face with a potential target market or prospective buyers
2. Advertising – involves any paid non personal communication of
information about goods, services , ideas or institutions though any of the
media of communication with intent to sell or secure favorable
consideration.
Ex. News paper, magazines, radio, Television, leaflets

3. Sales Promotion – refers to those sales activities which supplement both

personal selling and advertising , coordinate them and help make them
more effective. ex. offerings of 50% discount in the product

4. Publicity – is the dissemination of news and information about a person ,

product , services, idea or institution through mass media in order to create
impressions to the public. It uses mass media without openly paying for
them.
Ex. Celebrity wearing the cloths
5. Public Relations – refer to the activities of an organization , person or
institution directed toward one or more groups of people , such as
employees, consumers, dealers and stockholders, for the purpose of creating
goodwill and an understanding of its policies.
Ex. one organization they are wearing your cloths

D. Discussing new concepts and Group Activity 1: Giving the following words, match the example elements of
practicing new skills promotion
F. Developing mastery Group Activity 2: Giving the following elements of promotion every group should
(Leads to Formative promote the product base on the given element of promotion
Assessment 3) Criteria 5 10 15 Score
Cooperation
Mastery
Convincing/Charismatic
power to convince the
prospect buyers
Total

5- the student consistently perform the tasks to the standard with no supervision
10- the student can perform the tasks with limited supervision
15- the student can perform the tasks with direct supervision
Teacher: In relation to our topic in asking extra allowance to your parent what
G. Finding the practical is your strategy to convince your parent to give you an extra daily allowance?
applications of concepts and
skills in daily living Student: Be responsible student teacher
Teacher: Very good, what else?

Students: Helping the parents at home works.

What are the different elements in promotion?

H. Making generalizations and Why it is necessary to identify the different elements in promotion?
abstractions about the lesson
What particular elements in promotion is the best way and effective way promote
and convince your prospective buyers?
 I. Evaluating learning Test 1 Multiple choice: Choose the letter of the correct answer and write only the letter

1. It is an elements of promotion its an activity of informing and persuading a market on a

person to person basis to buy the merchandise offered for sale.
a. Personal Selling b. Advertising c . Sales Promotion
2. involves any paid non personal communication of information about goods, services , ideas
or institutions though any of the media of communication with intent to sell or secure
favorable consideration.
a. Personal Selling b. Advertising c . Sales Promotion

3. It is an elements of promotion refers to those sales activities which supplement both personal
selling and advertising , coordinate them and help make them more effective.

a. Publicity b. Advertising c . Sales Promotion

4. It is the dissemination of news and information about a person , product , services, idea or
institution through mass media in order to create impressions to the public. It uses mass media without
openly paying for them

a. Publicity b. Advertising c . Sales Promotion

5. It is refer to the activities of an organization , person or institution directed toward one or
more groups of people , such as employees, consumers, dealers and stockholders, for the purpose of
creating goodwill and an understanding of its policies.
a. Publicity b. Public Relations c . Sales Promotion

Test II: Identify whether each item is belong to the following elements in promotion ;Personal
Selling , Advertising, Sales Promotion, Publicity , Public Relations

________1. Its an activity of informing and persuading a market on a

person to person basis to buy the merchandise offered for sale.
________2. Its involves any paid non personal communication of
information about goods, services , ideas or institutions though any of the
media of communication with intent to sell or secure favorable
consideration.
________3. It refers to those sales activities which supplement both
personal selling and advertising , coordinate them and help make them
more effective.
________4 .It is the dissemination of news and information about a person ,
product , services, idea or institution through mass media in order to create
impressions to the public. It uses mass media without openly paying for
them.
_________5. Refer to the activities of an organization , person or institution
directed toward one or more groups of people , such as employees,
consumers, dealers and stockholders, for the purpose of creating goodwill
and an understanding of its policies.
Test III: What particular elements in promotion is the best way and effective
way to promote and convince your prospective buyers? In paragraph writing
(5 points)
J. Additional activities for n/a
application or remediation
V. REMARKS n/a

VI. REFLECTION
A. No. of Learners who earn 80% all
in the evaluation.
B. No. of Learners who require n/a
additional activities or
remediation.
C. Did the remedial lessons work?
No. of Learners who have
caught
up with the lesson.
D. No. of Learners who continue to
require remediation. n/a

E. Which of my teaching strategies

worked well? Why did these
work?
F. What difficulties did I encounter n/a
which my principal or supervisor
can help me solve?
 G. What innovation or localized
materials did I use/discover
which I wish to share with other
teachers?

Prepared by: GENIMA B. OPO Observer: LILIBETH M. BERMOY Noted By: Jonathan S. Del Rosario Ed, D.
SHS Teacher I Master Teacher I Principal III