Name

The Lean Canvas Business Model

with basic instructions

Problem Solution Unique Value Competitive Advantage Customer Segments

List your top 3 problems Outline a possible solution for Proposition This is also known as an unfair List your target customers and
each problem Create a clear, concise message advantage. It should be users
that states why your business is something that cannot easily be
• High-energy dogs A dog ball launcher that dogs can
bought or copied.
different and worth paying • Pet owner with high
need a positive use by themselves with little attention to. • My product has options for energy dog breeds like
outlet for releasing human intervention. it will include
multiple angles german Shepherds,
their energy. an angle setter technology that Wear you pets out, so they
• Sturdier than the ones on Australian Shepherds,
• dog ball launchers allows the ball to be thrown at don't wear you out in the end.
the market and golden retrievers
on the current different lengths. It will have a
• Targeted to bigger dogs • People who have busier
market are easy to stake for extra balance and be
lifestyles but still want
break and don't made of sturdy material that will
their dogs to release
shoot very far allow for rough play.
energy
distances. Key Metrics Channels
List the key numbers that tell List your path to customers.
• Humans can't
you how your business is doing. Outbound and inbound.
always get their
• Website Visits • Producer to Consumer
dogs out for
• Customer Referrals • Producer to Retailer to
playtime
• Sales Revenue Consumer

Cost Structure • utilities • patents

Revenue Streams
List your fixed and variable costs. List your sources of revenue.
• rent • technology
• Product manufacturing • loans
• employee wages • insurance
• product marketing • friends and family
• supplies
• product testing • Sales of product on website
• attorney retainer
• product • sales of product in stores
• travel

Adapted from https://leanstack.com/leancanvas