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Video Policies
Explanatory Slides

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Video Policies
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● Player size
● Auto-play below the fold
● Hover to play
● Multiple autoplay video players
● Non-compliant sticky implementations
● More video ads than video content
● Muted
● In Banner Video
● UI modification
Additional requirements for specific ad formats
● TrueView and skippable video ads

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Player size
All video players and games must maintain an
aspect ratio of 4:3, 16:9, 1:1, 3:4, or 9:16, or as
Less than 256 px
otherwise approved by Google. Video players
and games displaying video ads must be at least
256 pixels in their longer dimension, and at least
144 pixels in their shorter dimension.

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Autoplay below-the-fold

On desktop, autoplay is only allowed

when at least 50% of the ad unit is
visible on a 1024x768 viewport.

On mobile, autoplay is only allowed

Above-the-fold
when at least 50% of the ad unit is
visible on a 360x600 viewport.

Below-the-fold

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Hover to play implementations

Ads must not play on hover

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Multiple Autoplay

No more than one video ad placement may

play in view at any given time.

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Non-compliant Sticky Player

Sticky Video Player Implementations have the following
requirements:

● Must start out as an in-page video player that is not

sticky and is fully viewable on the page before
transitioning to the sticky video player. As the user
scrolls the page, the video should transition from
playing in the in-page video player to playing in the
sticky video player, which remains in view as the user
scrolls the page.
● If the sticky video player has more than one edge
overlapping in-page video ad content, in-page ad
content, or in-page navigation, the sticky video player
must include a dismissal feature. The dismissal feature
must be visible without needing the user to hover over
or tap on the video.

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What is a Sticky Video Player?
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Article Title A video begins as an in-page video.

This must be viewable before transition

In-Page Video to a sticky video player.

The user scrolls further down the page, and

the in-page video transitions to a sticky
video player.

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Can Sticky Video Players overlap with ads

and content?
Yes, if only one edge of the sticky video player
Display Ad overlaps with an ad or content.

Reasoning: As the user scrolls, the ad or content

Display Ad
Content will be visible. Because only one edge overlaps,
this is analogous to a permanent header.
Display Ad

In this situation, it’s important to ensure the display ad

does doesn’t show past the bottom edge of the sticky
video player. If it did, that would be two edges overlapping,
and would require the sticky video player to have a
dismissal feature.
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When is a dismissal feature required?

If more than one edge overlaps, there must be a

Display Ad visible dismissal feature.

Reasoning: Users need to be able dismiss the sticky

Display Ad
Content video player if it’s blocking their view of ads or
content. The dismissal feature must be visible so
that users know they can dismiss the player.
Display Ad

Here, two edges of the sticky video

player overlap with ads or content, thus
requiring a dismissal feature.

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Can the dismissal feature overlap with ads?

Content No, there must not be a video ad or in-page ad that

Display Ad
is clickable within 30 pixels of the edges of the
dismissal feature.
x
Reasoning: Users could accidentally click on ads
when they’re trying to dismiss the video player.
Video Player
However, if the ads nearby are not clickable in that
30 pixel range, it is okay for the ads to be there.

Here, the display feature is policy compliant because it

doesn’t have any clickable video ad or in-page ad within
30 pixels of the edges of the dismissal feature.

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Can the dismissal feature overlap with ads?

Content Display Ad

Video Player

Placing dismissal feature inside of video player is

considered as non-compliant. It will overlap video ads
element such as “more information”, “skip ads”, or link to
landing page...etc.

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Can the dismissal feature overlap with

content?
Content

Video Player

Here, the dismissal feature may not be policy compliant –

it depends on whether or not there is a clickable ad within
30 pixels of the edges of the dismissal feature.

If there isn’t a clickable ad within 30 pixels, this is

compliant.
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More Video Ads than Video Content

For in-stream ads, the sum duration of

video content must exceed the sum
duration of video ads.

Ads Content

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Muted Ads

Video ad placements must either be

audible by default or properly declared as
a muted placement.

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In Banner Video
Only place in-stream video ad placements with valid in-stream content.
Video slideshows highlighting content available on a site without original video content are
not valid in-stream content.
In-stream video ads must not be served in out-stream video ad placements, including in
in-banner video ad placements.
In-banner video ads placements include, but are not limited to:
Showing video ads in a display banner ad on a web page or app.
Showing video ads in the rail of the page, such as in a 300x250 slot on desktop.
Showing video ads in placements with no accompanying video content, apart from
out-stream placements.
Showing video ads in placements that cycle between display ad units and video ads,
whether or not there is accompanying video content.

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In Banner Video
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UI Modification
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Do not obscure, hide, remove or change the rendering of any ad content or ad controls.

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TrueView & Skippable Video Ads - Additional Requirements

Google Ads allows advertisers buying on YouTube to extend their budgets to sites and apps
that partner with Google, including using our proprietary TrueView format. To be eligible to
receive skippable ads, including TrueView ads these additional policies apply:

● Video ad placements must be audible by default

● Scroll-to-play ads are not permitted for TrueView
● For mid-rolls, the video content’s duration must be at least 10 minutes

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