3/28/24, 10:18 AM QuiZ---Chapter2: Attempt review
Started on Thursday, 28 March 2024, 10:14 AM
State Finished
Completed on Thursday, 28 March 2024, 10:18 AM
Time taken 3 mins 44 secs
Grade 2.00 out of 2.00 (100%)
Question 1
Correct
Mark 0.50 out of 0.50
What is the practice of reaching consumers online through digital channels with the aim of turning them
into customers?
A. Face-to-face marketing
B. E-commerce
C. Online sales
D. Digital marketing
Your answer is correct.
The correct answer is:
Digital marketing
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3/28/24, 10:18 AM QuiZ---Chapter2: Attempt review
Question 2
Correct
Mark 0.50 out of 0.50
Fill in the blank: Digital marketing allows you to create tailored content for your social media
accounts that reach the right audience.
Your answer is correct.
The correct answer is:
Fill in the blank: Digital marketing allows you to create [tailored content] for your social media accounts
that reach the right audience.
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3/28/24, 10:18 AM QuiZ---Chapter2: Attempt review
Question 3
Correct
Mark 0.50 out of 0.50
The marketing funnel and customer journey map are similar, but they are not the same. What is the
difference between the two?
A. A customer journey map is valid for one year and a marketing funnel is valid for two years.
B. A marketing funnel considers the customer's perspective, and a customer journey map
considers the business.
C. A customer journey map adopts the customer's perspective, and a funnel considers the
business's position.
D. A marketing funnel focuses on sales and the customer journey map builds relationships with
customers.
Your answer is correct.
The correct answer is:
A customer journey map adopts the customer's perspective, and a funnel considers the business's
position.
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3/28/24, 10:18 AM QuiZ---Chapter2: Attempt review
Question 4
Correct
Mark 0.50 out of 0.50
In the awareness stage, why is it important to measure impressions, reach, and frequency?
A. Digital marketers will need to reevaluate their advertising budget if these three metrics are not
improving.
B. Digital marketers can find out how big an impact their ads are having and decide if they
need to reevaluate their ad strategy.
C. The measurements from these three data points will determine a company’s overall success.
D. Digital marketers will need to grow their department if all three measurements are positive.
Your answer is correct.
The correct answer is:
Digital marketers can find out how big an impact their ads are having and decide if they need to
reevaluate their ad strategy.
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