Maruti Ass
Maruti Ass
NEWDELHI
PROJECT REPORT
Submitted to Mahatma Gandhi University in partial fulfilment
By
HRITHYA SALI
Reg. No. 190031000648
Under the guidance of
Dr.V.P.VIJAYAMOHAN
Faculty Guide
www.macfast.org
CERTIFICATE
I also declare that this project report has not been submitted to any other
University or Institute for the award of any degree or diploma.
Place: Tiruvalla
Date: 30 /05/2021 HRITHYA SALI
ACKNOWLEDGEMENTS
Firstly, I would like to express my deep sense of gratitude to God Almighty for
his endless blessings, which led to the successful completion of my project.
I express my profound gratitude and sincere thanks to Rev. Fr. Dr. Cherian J
Kottayil, principal of MACFAST College Tiruvalla.
My project work involves many people at different stages. I would like to thank
all those who have directly or indirectly contributed to the success of the
project.
Finally, I thank my parents and friends near and dear ones who have contributed
to the successful completion of my project. It is my duty and pleasure to
acknowledge them.
HRITHYA SALI
LIST OF TABLES
ACKNOWLEDGEMENTS (i)
LIST OF TABLES (ii)
LIST OF FIGURES (iii)
ABBREVIATIONS (iv)
Sl. No. Title Page No.
APPENDIX 72-76
CHAPTER -1
INTRODUCTION
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1.1 Background of the Study
Financial management is that part of management which deals with raising of funds in
the most economical and suitable manner, using the funds as profitability as possible,
planning future operations, inspections, controlling current performance and future
development through financial accounting and other means. No business can plan its
activities without considering its financial resources
Finance in essence is considered with the acquisition and use of funds by a business firm. The
main objective of financial management is to control required funds for meeting short term
and long-term needs of business enterprise and to maximize the value of firm to its equity
share holders.
To have a clear understanding of the profitability and financial position of business, the
financial statements have to be analysed and interpreted. Financial statements are prepared
for decision making. They play a dominant role in setting the framework of managerial
decisions. But the information provided by the financial statement is not an end in itself as no
meaningful conclusions can be drawn from these statements alone. However, the information
provided by the financial statement is of immense use in making decision through analysis
and interpretation of financial statement.
Financial analysis is the process of determining the significant operating and financial
characteristics of a firm from accounting data. The Profit and Loss account and Balance sheet
are indicators of two significant factors- profitability and financial soundness. Analysis of
financial statements means such a treatment of the information contained in the two
statements as to afford a full diagnosis of the profitability and financial position of the firm .
It helps to summarise large quantities of financial data and to make quantitative judgement
about the firm’s financial performance.
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According to John N. Myers “Financial statement analysis is largely a study of relationship
among the various financial factors in a business as disclosed by a single set of statements
and a study of the trend of these factors as shown in a series of statements.”
This research is mainly done to find out the financial performance analysis and to determine
the liquidity, profitability, efficiency and solvency position of the firm by using the equation
and graph method. Financial performance analysis is the process of identifying the financial
strengths and weaknesses of the firm by properly establishing the relationship between the
items of balance sheet and profit and loss account. It also helps in short term and long term
forecasting and growth can be identified with the help of financial performance analysis. The
dictionary meaning of „analysis‟ is to resolve or separate a thing in to its element or
components parts for tracing their relation to the things as whole and to each other.
The study helps to assess the profitability and financial position of a concern. This analysis
can be done by comparing the ratios for the same over a period of years. Accounting ratios
are calculated for a number of years which shows the trend for the change of position. To
take certain important decisions for their business various users like managements of the
companies, bankers, investors and creditors etc. uses the accounting ratios for analyzing the
financial position. The secondary data is used for the entire study.
The study entitled ‘ Financial Performance of Maruti Suzuki India Limited ’ has been
oriented with a view to study the financial position of the company that help in making sound
decision by analyzing the recent trend.
The financial statements reveal a true and fair view of the financial position of a
concern. The analysis of financial statement is a process of evaluating the relationship
between the component parts of financial statement to obtain a better understanding of the
firm’s position and performance. To evaluate the company’s profitability, liquidity,
efficiency and solvency using the financial statements. To take certain important decisions
for their business various users like managements of the companies, bankers, investors and
creditors etc. uses the accounting ratios for analyzing the financial position.
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1.3 RELEVANCE AND SCOPE OF THE STUDY
• The scope of the study is limited to single organization Maruthi Suzuki.
• Major scope of this study is to find out the financial strength and
weakness of the firm from analyzing the financial statements.
• To understand past performance, present financial conditions and to find
suggestions for the future improvements.
• To study the financial performance of Maruti Suzuki India Ltd over a period of five
years ( 2016-2017 to 2020-2021)
• To evaluate financial position of the company in terms of solvency, profitability,
liquidity and efficiency
• To estimate the trend in sales and profit of the firm.
• To analyze the balance sheet and income statement and to identify the trends and
relationships between financial statement items.
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CHAPTER – 2
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2.1 BUSINESS PROCESS OF THE AUTOMOTIVE INDUSTRY
The first automobile with a petrol engine was built in 1885 and soon the figure for
total cars in the world will be touching a mark of 1000 million cars and light trucks. This
article presents a quick overview of what we mean with the Automotive Industry and how it
started and what is the scale of this industry today.
The automotive industry designs, develops, manufactures, markets, and sells motor vehicles,
and is one of the earth's most important economic sectors by revenue. The term automotive
industry usually does not include industries dedicated to automobiles after delivery to the
customer, such as repair shops and motor fuel filling stations.
The first practical automobile with a petrol engine was built by Karl Benz in 1885 in
Mannheim, Germany. Benz was granted a patent for his automobile on 29 January 1886, and
began the first production of automobiles in 1888, after Bertha Benz, his wife, had proved
with the first long-distance trip in August 1888 (104 km from Mannheim to Pforzheim and
back) that the horseless coach was absolutely suitable for daily use. Since 2008 a Bertha Benz
Memorial Route commemorates this event.
Soon after, in 1889, Gottlieb Daimler and Wilhelm Maybach in Stuttgart designed a vehicle
from scratch to be an automobile, rather than a horse-drawn carriage fitted with an engine.
They also are usually credited as inventors of the first motorcycle, the Daimler Reitwagen, in
1885, but Italy's Enrico Bernardi, of the University of Padua, in 1882, patented a 0.024
horsepower (17.9 W) 122 cc (7.4 cu in) one-cylinder petrol motor, fitting it into his son's
tricycle, making it at least a candidate for the first automobile, and first motorcycle.
Until 2005, the U.S.A. led the world in total automobile production. In 1929 before the Great
Depression, the world had 32,028,500 automobiles in use, and the US automobile industry
produced over 90% of them. At that time the U.S. had one car per 4.87 persons. In 2006,
Japan narrowly passed the U.S. in production and held this rank until 2009, when China took
the top spot with 13.8 million units. By producing 18.3 million units in 2010, China produced
nearly twice the number of second-place Japan (9.6 million units), with the U.S. in third place
with 7.8 million units.
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Around the world, there were about 806 million cars and light trucks on the road in 2007,
consuming over 260 billion US gallons (980,000,000 m3) of gasoline and diesel fuel yearly.
The automobile is a primary mode of transportation for many developed economies. The
Detroit branch of Boston Consulting Group predicts that, by 2014, one-third of world demand
will be in the four BRIC markets (Brazil, Russia, India, and China). Other potentially
powerful automotive markets are Iran and Indonesia. Emerging auto markets already buy
more cars than established markets. According to a J.D. Power study, emerging markets
accounted for 51 percent of the global light-vehicle sales in 2010. The study expects this
trend to accelerate.
India is home to a vibrant automobile of more than 40 million vehicles. It has been one of the
few countries worldwide which saw growing passenger car sales during the recession of the
past two years. It is believed this upward trend will be sustained in the foreseeable future due
to a strong domestic market and increased thrust on exports. The Indian economy has grown
at an average rate of around 9 percent over the past five years and is expected to continue this
growth in the medium term. This is predicted to drive an increase in the percentage of the
Indian population able to afford vehicles. India’s car per capita ratio (expressed in cars per
1,000 populations) is currently among the lowest in the world’s top 10 auto markets. The
twin phenomena of low car penetration and rising incomes, when combined with the
increasing affordability of cars, are expected to contribute to an increase in India’s
automobile demand.
In the current competitive business environment, businesses must be able to reduce their
manufacturing costs by eliminating all non-value adding processes, ensuring compliance to
industry standards, ensuring proper storage of data, and fostering innovations in the industry.
7
the required scale of operations. They achieved significant success in garnering engineering
capabilities and adapted to local requirements through local design. High growth has taken
place in engine, drive transmission, and steering parts. Engine parts, being high value-added
in its nature, have been contributing most to total production. Endowed with the potential of
low-cost quality products, India edges over many other developing countries in component
manufacturing.
The automotive industry is growing, primarily driven by the increase in demand in middle-
income countries. The huge demand has resulted in the increase in the number of competitors
for the available buyers, which is coupled with the increased demand for unique and fuel-
efficient vehicles. There has also been an increase in the outsourcing of various products in
motor vehicles, which has resulted in the need for increased coordination between car
manufacturers and their suppliers. Additionally, most current car buyers require reliable
vehicles that use sophisticated technologies. For example, they require cars that are fuel
efficient, those that have sophisticated safety equipment, and also have digital infotainment
systems (McGarrahan& Harris, 2008). Given the increased complexities in the manufacture
of vehicles due to high demand from both customers and motor vehicle regulators, enterprises
in this industry require an automated business process that will assist them in ensuring that
they meet our requirements and can perform their operations in an economical and
sustainable means.
The primary importance of this business in the automotive industry is in the provision of
detailed analytics of various aspects of the company. In particular, the business will provide
car manufacturers with information on demand levels of various car brands. This information
is critical to the success of any business since its shows it the optimal number of vehicles that
should be manufactured for each region. More importantly, a detailed analysis of this data is
essential in enabling the company to identify the optimal production levels and also the
optimal location for the manufacture of an assembly plant (Ferreira, Marques, Faria,
&Azevedo, 2016). Regarding the most optimal output, businesses can know their economic
order quantity, which helps them to identify its optimal order quantities and re-order levels
for various outsourced items. Moreover, a business can identify where to establish its
assembly plant having factored its logistics and manufacturing costs.
Besides enabling companies to have information on the demand levels of the cars ordered by
customers, the business process management will help companies ensure that their vehicles
8
comply with the established safety standards. The business will require engineers to follow a
set of systematic steps for it to achieve its goals. In the first step, engineers will have to
record once they install a safety feature in each car. Secondly, there will be a test of the safety
equipment installed in each car. Lastly, there will be a random simulated test of each car
made by a manufacturer. In most cases, one car will be tested for its safety. This test will be
necessary for providing car manufacturers with actual information of their safety kits.
Further, this information will ensure that carmakers comply with safety laws, which will in
turn cases of litigations due to the manufacturing errors.
Finally, the information provided by the business management system will be essential in
enabling car manufacturers to develop the best car designs for their customers. The business
management systems will always customer’s demand for specific products based on their
unique characters and market trends. This information will be necessary for ensuring car
manufacturers remain competitive by developing, modern, affordable, and stylish cars.
Indian automotive industry is among the largest automotive industries across the globe. The
India automotive industry accounts for 7.1% of the country's total Gross Domestic Product
(GDP). Two wheelers market is the major segment in the Indian automobile market with
approximately 80% market share, owing to a growing middle class and a young population in
the country. Moreover, the market players are now exploring the rural markets of the country
which has been further augmenting the growth of Indian automobile industry growth. On the
other hand, passenger vehicles segment accounts for about 15% of total automobile industry
of the country. India is also a flourishing automobile exporter to its neighboring countries
such as Africa, Bangladesh and Sri Lanka among others and also has robust export
progression prospects for the nearby future. Total automobile trades grew 13.01 per cent
year-on-year from 2016 to 2017. Additionally, the India automotive industry is anticipated to
observe major changes in the form of electric vehicles (EVs), shared mobility, Bharat Stage-
VI emission and safety norms which will significantly influence the growth of automobile
industry in the country.
Goldstein Market Intelligence analyst forecast the automobile Industry in India is likely to
grow at a CAGR of +12% during the forecast period 2017-2030. Moreover, Indian
automotive industry sales of passenger vehicles and two wheelers up surged by 5.3% and
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40.31% year-on-year respectively, in December 2017. Further, total automobile exports grew
by 13.0% year-on-year between April-December 2017.
The automobile industry in India is world’s fourth largest, with the country currently being
the world's fourth largest manufacturer of cars and seventh largest manufacturer of
commercial vehicles in 2018. Indian automotive industry (including component
manufacturing) is expected to reach Rs 16.16-18.18 trillion (US$ 251.4-282.8 billion) by
2026. Two-wheelers dominate the industry and made up 81 per cent share in the domestic
automobile sales in FY19. Overall, Domestic automobiles sales increased at 6.71 per cent
CAGR between FY13-18 with 26.27 million vehicles being sold in FY19. Indian automobile
industry has received Foreign Direct Investment (FDI) worth US$ 23.89 billion between
April 2000 and December 2019. Five per cent of total FDI inflows to India went into the
automobiles sector. The future growth prospects of the India automotive industry for 2017-
2030 along with the total sales of automobiles in the country and the total revenue from
aftermarkets, service providers and automotive components industry. They calculated the
market size and revenue share on the basis of revenue generated from the sales of automobile
and component manufacturers across the India.
India Automotive Industry Outlook 2017-2030, has been prepared based on an in-depth
market analysis from industry experts. The report covers the competitive landscape and
current position of major players in the India automotive industry market. The report also
includes porter’s five force model, SWOT analysis, company profiling, business strategies of
market players and their business models. India automotive industry report also recognizes
value chain analysis to understand the cost differentiation to provide competitive advantage
to the existing and new entry players.
The Automotive sector in India is valued at $93 billion currently and is growing at a steady
pace. The automotive industry contributes a whopping 49% of India’s manufacturing GDP.
In 2018, the Automotive Sector contributed to 7.5% of India’s total Gross Domestic Product
(GDP). While this percentage dropped to 7% in the current year, owing to COVID-19, new
emission norms and the economic downturn, experts believe that it may show an increase
towards the end of this year. From March 2020 to April 2020, all automotive manufacturers
and dealers were shut down for a period of 40 days, further contributing to the decline in
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GDP. As a result, the GDP, which saw an increasing trend, began to feel the pinch of an
unexpected and unforeseeable downfall.
In order to keep up with the growing demand, several auto makers have started investing
heavily in various segments of the industry during the last few months. The industry has
attracted Foreign Direct Investment (FDI) worth US$ 24.53 billion between April 2000 and
June 2020, according to the data released by Department for Promotion of Industry and
Internal Trade (DPIIT).
Some of the recent/planned investments and developments in the automobile sector in India
are as follows:
• In November 2020, Mercedes Benz partnered with the State Bank of India to provide
attractive interest rates, while expanding customer base by reaching out to potential
HNI customers of the bank.
• Hyundai Motor India invested ~Rs. 3,500 crores (US$ 500 million) in FY20, with an
eye to gain the market share. This investment is a part of Rs. 7,000 crores (US$ 993
million) commitment made by the company to the Tamil Nadu government in 2019.
• In October 2020, Kinetic Green, an electric vehicles manufacturer, announced plan to
set up a manufacturing facility for electric golf carts besides a battery swapping unit
in Andhra Pradesh. The two projects involving setting up a manufacturing facility for
electric golf carts and a battery swapping unit will entail an investment of Rs. 1,750
crores (US$ 236.27 million).
• In October 2020, Japan Bank for International Cooperation (JBIC) agreed to provide
US$ 1 billion (Rs. 7,400 crores) to SBI (State Bank of India) for funding the
manufacturing and sales business of suppliers and dealers of Japanese automobile
manufacturers and providing auto loans for the purchase of Japanese automobiles in
India.
• In October 2020, MG Motors announced its interest in investing Rs. 1,000 crores
(US$ 135.3 million) to launch new models and expand operations in spite of the anti-
China sentiments.
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• In October 2020, Ultraviolette Automotive, a manufacturer of electric motorcycle in
India, raised a disclosed amount in a series B investment from GoFrugal
Technologies, a software company.
• In September 2020, Toyota Kirloskar Motors announced investments of more than Rs
2,000 crores (US$ 272.81 million) in India directed towards electric components and
technology for domestic customers and exports.
• During early September 2020, Mahindra & Mahindra singed a MoU with Israel-based
REE Automotive to collaborate and develop commercial electric vehicles.
• In April 2020, TVS Motor Company bought UK’s iconic sporting motorcycle brand,
Norton, for a sum of about Rs. 153 crores (US$ 21.89 million), making its entry into
the top end (above 850cc) segment of the superbike market.
• In March 2020, Lithium Urban Technologies partnered with renewable energy
solutions provider, Fourth Partner Energy, to build charging infrastructure across the
country.
• In January 2020, Tata AutoComp Systems, the auto-components arm of Tata Group
entered a joint venture with Beijing-based Prestolite Electric to enter the electric
vehicle (EV) components market.
• In December 2019, Force Motors planned to invest Rs. 600 crores (US$ 85.85
million) to develop two new models over the next two years.
• In December 2019, Morris Garages (MG), a British automobile brand, announced
plans to invest an additional Rs. 3,000 crore (US$ 429.25 million) in India.
• Audi India planned to launch nine all-new models including Sedans and SUVs along
with futuristic E-tron EV by end of 2019.
• MG Motor India planned to launch MG ZS EV electric SUV in early 2020 and have
plans to launch affordable EV in the next 3-4 years.
• BYD-Olectra, Tata Motors and Ashok Leyland will supply 5,500 electric buses for
different state departments.
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implies that the industry is dominated by a small number of carmakers. Such a market is
unique because the business action of one car manufacturer significantly influences the
operations of the other players.
In the middle of 1991, the Indian Government made significant changes to its economic and
industrial policies leading to the liberalization of the markets. This provided the impetus for
the Indian automobile industry to flourish further. A new automobile policy was launched in
1993, facilitating the entry of global assemblers. Auto licensing was abolished in 1991, and
the weighted average tariff was lowered from 87% to 20.3% in 1997. The PMP policy ended
in 1992. The Indian Government introduced a memorandum of understanding (MOU) system
that continued to emphasize localization of components, up to 50%, for approving financial
collaboration proposals on a case-by-case basis, which was raised to 70% later. Mass
emission regulatory norms for vehicles were introduced, and a national highway policy was
announced in this decade.
In 1997, automatic FDI approval of JVs with a 51% majority share for the foreign partner
was allowed. Liberalized policies and the attraction of a huge unsaturated market made many
globally competitive automakers to enter the passenger car market.The most common route
of entry was through JVs with Indian firms. Some manufacturers also left the market due to
increased competition.
Japanese participation in the Indian automobile industry brought significant changes to the
structure of the passenger car market, including utility vehicles. Gradually, established
players such as Telco entered the commercial passenger car segment capitalizing on their
engineering capabilities, and economies of scale, and domestic players in the commercial
vehicle segment started developing passenger cars on a limited scale. Indian companies such
as Telco, M&M, Hindustan Motors, Premier Automobiles, and DCM entered into JVs with
Ford, Mercedes, General Motors (GM), and Peugeot for assembly of medium-sized cars from
knocked-down units. This increased the market competition and restructured pressures on
existing players.
The post-1992 period is widely regarded as the second wave of FDI in the sector, which
played a crucial role in bringing dynamism, diversification, and intense competition in the
industry. Many companies started operating at a significant scale in the market and started
operations in the midsize car segment. Indian companies such as Tata Motors introduced
special purpose vehicles and platforms to enter the passenger car segment. This period saw
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creation of wide networks, as many companies had full technology and competence in
producing state-of-the-art models of vehicles and had contractual arrangements with their
component suppliers.
The role of foreign presence in the passenger vehicle segment grew much more than all the
other segments of automobiles, followed by the multi-utility vehicle segment. Thus, foreign
partners now hold all or a greater share of the equity in most of these cases even though most
of them initially formed JV of equal sharing of equity.The inability of the Indian partners to
contribute toward capacity expansion allowed foreign partners to increase their stake or take
total control by buying out their Indian partners.
In both the waves of FDI that occurred in 1983 and post-1992 period, a significant amount of
FDI by the multinational corporations (MNCs) flowed into the country to build modern
plants. Maruti Suzuki’s investment in the early 1980s was made possible mainly due to its
willingness to invest capital. Subsequently, various MNC manufacturers have made
investments of millions of US dollars in the country.
In the post-2000 period, Indian firms such as Maruti Suzuki slowly started moving toward
building its own design and development capabilities. Tata Motors made rapid strides toward
developing an advanced level of technological capability by launching the first indigenously
developed Indian car, “Tata Indica” (1998). In 2002, M&M launched “Scorpio” as a sport
utility vehicle (SUV) – a product of in-house design and development effort. In 2004, Tata
Motors signed a JV with Daimler-Benz for manufacturing Mercedes-Benz passenger cars in
India. The Mercedes-Benz India Limited plant assembled completely knocked-down units
imported from abroad.
Increased competition led to restructuring and cutting of costs, enhanced quality, and
improved responsiveness to demand. MNC automakers such as Hyundai, Nissan, Toyota,
Volkswagen, and Suzuki which had established production plants in India eventually started
using India as an export platform for their overseas networks. The small car segment did
particularly well, and India’s potential as a global hub for manufacturing small cars began to
be recognized.
Between the years 2001 and 2010, passenger vehicle sales grew at a compound annual
growth rate (CAGR) of 15.67%. Of the total sales, roughly 10% were contributed by exports.
Between 2000 and 2015, the average year-on-year growth rate of export of vehicles from the
country was approximately 23%. The industry is known for export of mini hatchbacks and an
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evolving export base for midsize cars and compact SUVs. As per the World Trade
Organization’s World Trade Statistical Review 2017, India was the tenth largest exporter of
automobile products worldwide in 2016, accounting for US$ 13 billion worth of exports.
In the last decade again, various trade and investment restrictions were removed to speed up
momentum for large-scale production. As of today, the government encourages foreign
investment and allows 100% FDI in the sector via the automatic route. The industry is fully
de-licensed, and free imports of automotive components are allowed. India is the second
fastest-growing market for automobiles and components globally (after China).
With an outward vision of component makers, and competitive pressures from international
firms, the component industry had to upgrade process and product qualities and technology
standards to gain and sustain capabilities. Many manufacturers now adhere to the global
environmental norms regarding emission/technological standards and quality certifications.
The industry grew by around 20% annually in the 1990s, and the average annual growth of
exports was around 15% during that period. Over the years, it has been able to modernize its
technology and improve quality and has developed capabilities to manufacture components
for new-generation vehicles. Indian companies maintained their traditional strengths in
casting, forging and precision machining, and fabricating (welding, grinding, and polishing)
at technology levels matching the required scale of operations. They achieved significant
success in garnering engineering capabilities and adapted to local requirements through local
design. High growth has taken place in engine, drive transmission, and steering parts. Engine
parts, being high value-added in its nature, have been contributing most to total production.
Endowed with the potential of low-cost quality products, India edges over many other
developing countries in component manufacturing.
a) Threat of Entry
According to Porter (2008), threats of new entry determine whether it is easier or difficult for
new companies to enter the industry. Threats of entry are very low in the automaker industry
(Uzwyshyn, 2012). New companies cannot enter the automobile industry easily. Car
manufacturers, like manufacturers in other sectors, must develop products with unique
features. A new entrant, therefore, must have a high capital investment to ensure that they
15
manufacture cars with unique designs, comfort, safety features, and sophisticated electronic
functions. Fuel consumption is a major challenge in the automobile industry. Car
manufacturers must use modern technology in making engines to ensure their cars are fuel-
efficient.
The threat of entry is also very low because the industry gives prominence to brand loyalty.
Car manufacturers depend on brand loyalty to ensure that their loyal and existing customers
keep coming back. For this reason, it is technically difficult for new carmakers to enter the
industry and convince new clients to purchase their products. Examples of carmakers that
enjoy strong brand loyalty include Mercedes, General Motors, Volkswagen, and BMW. It
will be difficult for new entrants to compete with these companies or brands because they
(new entrants) aim at winning new customers while existing companies aim at retaining their
customers. Strong brand loyalty offers numerous advantages. For instance, a company with a
stronger brand loyalty incurs lower marketing costs than a company with a lower loyalty.
Carmakers with stronger brand loyalties also enjoy more freedom in making price changes
than manufacturers (new entrants) without. Besides, existing car manufacturers have
significant shares in the market as compared to new entrants, who must invest to gain market
share or woo consumers to their side (Porter, 2008).
b) Competitive Rivalry
The second force of competition in the industry is the rivalry between competitors. The
internal rivalry in this industry is moderate. The car industry is oligopolistic with 10 global
manufacturers controlling over 70 percent of the global car market according to 2013
statistics (OICA, 2013). The top 20 carmakers sold about 78 million cars out of the total 87
million vehicles in 2013. The internal rivalry is only intense among the top five carmakers.
However, the rivalry is likely to go higher because of the effects of globalization.
Globalization has forced companies to expand and compete in emerging markets (Uzwyshyn,
2012). The rivalry in the car manufacturing business is also moderate because the number of
competitors is relative. Despite the industry having more than 50 players, only four
companies produced more than 5 million vehicles each in 2013 (OICA, 2013). The internal
rivalry between competitors is also moderate because the industry attracts strong customer
loyalty.
c) Threats of Substitutes
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The third competitive force in the industry is the threat of substitutes. The threat of substitutes
in the global car-manufacturing market is strong. The industry has many substitute companies
that are ready to capture the attention of customers sensitive to price (Lee, 2011). Any change
in the price of one carmaker will lead to an increase in demand for another. Consumers prefer
cars that are less costly and cheaper to maintain. For instance, consumers will prefer
substitutes (carmakers) that manufacture durable cars at the expense of less durable cars.
Customers will also purchase vehicles that are fuel-efficient and flexible (e.g. hybrid cars).
Price-elasticity in this industry makes consumers seek more information on the products
before making purchasing decisions.
d) Power of Consumers
The fourth force in the industry is the bargaining power of consumers. The bargaining power
of buyers in the industry is moderate. After purchasing a house, people think of buying cars.
Most buyers are sensitive to prices, therefore, would negotiate with automakers to obtain
better deals. However, carmakers tend to offer significant discounts to corporations that make
purchases in bulk. To create a balanced playing field, where they sell cars for profits while
preserving customer loyalty, automakers try to make durable and efficient products. They
also provide quality customer services to convince their consumers to purchase cars at
profitable prices.
e) Supplier Power
The last competitive force is supplier power. Supplier power in the car-manufacturing
business is very low. The power of suppliers is low in the industry because carmakers have
the opportunity to choose parts from a range of manufacturers (Min, 2005). Carmakers go for
suppliers with low production and labor costs because they sell less expensive parts. The
bargaining power of suppliers also remains low in the automobile industry because some
carmakers prefer to manufacture their components. Carmakers often demand price
concessions from suppliers because they have a pool of suppliers from whom to choose.
Indian Car Pricing Trend Analysis is an exclusive Analysis of Indian Passenger Vehicle.
Pricing is one of the most important criteria for Indian buyers. Each segment is having
different user, dynamics, expectation, and Outlook and product position. Our latest report
gives an in-depth analysis of Vehicle pricing, how it curved with product and market
17
parameters and other key detail. It is expected that the Indian car market will be the global
top market in the next 5 years
Effective pricing strategies shall help a company sell its products in a competitive market to
witness a profit. So, it is a way or literally an approach to find the competitive price of service
or a product in that particular market. This strategy is one of the other marketing strategies
followed in the system of every management. It is indeed a known fact that a company's
ultimate goal is to maximize their turnover. In order to maximize the profit, one has to choose
the right strategy for price setting.
Business magnate might use different combinations of price strategies to increase sales, but
finding the right strategy is a crucial step in the journey towards success. Often, the
misconceived thought on price setting is, sales volume is directly proportional to profit. An
increase in sales volume is expected to increase a company's profit. There are different
strategies one can depend on in the process of price setting. A few significant factors are
given below.
In order to gain a great market share, many companies embrace the penetration pricing
strategy. The company aims to set up a customer-based price in the market. This is primarily
achieved by providing a free to low price for their products or services to a limited period of
time. This later on, with a revised version comes into the market as a premium product with a
little raise in the price. This strategy is implied to meet the expectation that consumers will
hop on to new brands when they're priced low. On the other hand, a psychological pricing
strategy is a method that embraces a consumer's emotional response rather than considering
their rational one. Here consumer ignores the quality of a service/ product but sticks on to the
costing price.
The product line pricing strategy is nothing but, providing service with an option to upgrade
upon choosing higher value packs. Consumers are pushed to compare the packages and
choose a wise plus cost-effective product or service. The other purpose of the product line
strategy is to bring a product or service to the spotlight which had low visibility or
18
recognition earlier. The economy pricing strategy embraces no to the low marketing cost in
product or service promotion. It's more like the budget pricing of a product or service. A
great example would be promoting only a certain range of products or services that shall gain
specific and quick attention among people.
This is the most effective method that is followed by many successful companies. Value-
based pricing is a nothing but, price setting strategy that exclusively focuses on consumer
perceived value of a service or product. This is entirely based on how consumers value the
product or service and how they find it worth buying. Many companies that offer unique and
high-value products choose this strategy in setting the price. The value-based pricing
embraces customer's abilities to buy a product by considering the unparalleled experience
upon buying a particular service or a product. Many luxury automakers find customer-value
based pricing strategy an effective method of approach. A value-based strategy will enable
manufacturing companies to extend the life-cycle of existing products and will help to
establish a great bond with value-added suppliers.
a) Pricing analytics
Manufacturers and service providers predict the future well enough to carry out a price
optimization system. They evaluate the past performance with a specific set of market
conditions and suggest the state of conditions for the probability of profit for your product or
service in the market. This will help the automotive industry to gain an insight into pricing
strategy. Pricing analytics include the process of finding the underperformers of a particular
industry. It's highly crucial to analyze why certain product lines become your cause of down
economy. We develop reports exclusively after researching the probabilities and will let you
understand the customer value definition with facts and figures.
b) Customer satisfaction
When a pricing system includes detailed pricing analytics, it will definitely boost the
customers' satisfaction. The system of achieving maximum profit with minimum wasted
effort shall only be obtained upon consulting the business consultants. ACG shall help you
find not only the best pricing strategy for your company but also identify the substitute
19
product or service that might better fit in a customers' budget. This will help your sales team
create a budget based service or product that shall come with a package deal to the customers
which in turn allows you to enhance customer's ability to purchase.
Almost everything in business aims for justification for the value of a specific price.
Customers do not buy a product or service by just seeing the price tag; they meticulously
research before buying it. With much of comparisons, they find the right choice that will fit in
their budget and lifestyle. Our business consulting services shall help you understand how
customers understand the value of a service or product. We consider a lot of factors, impacts
on buying decisions with that of other parameters before drawing the conclusion.
The Indian automotive sector has witnessed excellent growth in the recent
past and is all set to carry on this momentum. The Indian automobile
industry has come a long way since its launch in erstwhile Bombay in
1898. Currently, the automotive sector is contributing majorly to the Indian
economy both in terms of revenue and in terms of employment. Directly or
indirectly this sector employs more than ten million people in the country. The
Indian automotive industry comprises heavy vehicles, passenger cars and two-
wheelers. While the heavy vehicles sector is dominated by major players
like Eicher Motors, Mahindra and Mahindra, Ashok Leyland and Tata Telco, the
major car manufacturers are Hindustan Motors, Maruti Udyog, Ford India Ltd,
Hyundai Motors India Ltd. and Tata Motors. In the two-wheeler segment, the
dominant players are Bajaj, Hero Honda, TVS and Yamaha.
Since independence, there have been several limitations that the automotive
sector has overcome. Measures such as reduction of tariffs on
imports, relaxation of the foreign exchange and equity regulations, and refining
the banking policies played a major driver in turning around the Indian
automobile industry. The Indian automotive industry is gearing up for major
challenges in the coming years. Entrepreneurs in the automotive manufacturing
industry are confronted with many challeng es. With changes in government
regulations, altering the world economy, relative prices and market dynamics it
becomes difficult to adopt strategic planning for the automotive business.
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Key challenges in the Indian Automotive Sector
There are some pressing questions that are currently worrying the automotive
manufacturers in India:
• Will there be a decline in car ownership with the rise of autonomous driving?
• How will make of the vehicles change with the government’s increasing focus
on fuel-efficient technology?
• How should the automakers modify their business strategies as sales
slowdown in mature markets’ demands and demographics start shifting?
There are five key challenges that form the crux of these indispensable areas of
concern in the Indian automotive world:
a) The ever-expanding Chinese market: one of the biggest challenges of
automakers outside China is the risk of competing with China. In the last
fifteen years, China has been the leading automotive market. The volume
growth has helped the country to overcome other structural and
competitive challenges. The biggest challenge for the planners of the
automotive market is to plan a strategy keeping in mind China’s outlook.
b) The evolution of connected cars: connected are the biggest
transformational changes in the automotive industry, but it is also one of
the biggest unknowns. The concepts of connected cars serve as a
communication hub that receives and transmits data from its surroundings.
However, this technology is still in such a nascent stage th at it is creating
uncertainties and questions such as who will buy the car, which will
deliver these services, whether the current automakers will be able to
navigate through all these uncertainties keep plaguing the automotive
world.
c) Increased competition: of all the myriad issues facing the automotive
world, one of the pressing problems is the sales demand flattening in
mature markets like Europe and Japan and competition rising from other
manufacturers. The slowdown of sales is directly proportional to t he
increasing competition.
d) Balance of demands of the technology and government : The major
global automotive markets had been facing stringent legislation focusing
on controlling carbon dioxide emission and other exhaust gas
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emissions. This is done to improve fuel economy. One of the key
challenges in the industry is to make the right power trains and technology
choices to cater to changing social preferences in a changing regulatory
environment.
e) Consolidation of platforms: intensifying competition, state regulators
and global consumers are making global automakers rethink their platform
strategy. The trend towards consolidation of modular architectures or
mega-platforms is slowly replacing the earlier rationalization of
segments. Hence this is becoming one big challenge for automakers.
The first key driver is economic conditions. When economic conditions are favorable, people
are more likely to purchase new vehicles giving momentum to the industry. Slowdown in
economic output leads to reduced consumer and business confidence and levels of vehicle
consumption goes down.
The second key driver is consumer interest, their preferences and demand. There is a growing
demand for more choice. Volume production may become similar to that for premium cars,
with a greater number of vehicles being made to order on the basis of a multi-option choice.
The market for niche vehicles is growing, as consumers demand more variation of body
shape and styling. This has led to a variety of body shapes being constructed on standard
platforms.
There is an increased awareness of occupant and pedestrian safety, and consumers also look
for greater fuel economy, exemplified by the growing rise of fossil fuel prices. Consumer are
becoming more aware of specifications and looking for inclusion of more on-board
electronics and telecommunications systems. Automobile safety is tremendously important to
22
consumers in all markets and consumers are willing to pay more for vehicles with safety
features.
c) Globalization:
The third key driver is globalization and global industry influences. Today, the modern global
automotive industry operates in a global competitive marketplace. Globalization of the
automotive industry has been greatly accelerated during the last half of the 1990's due to the
construction of important overseas facilities and establishment of mergers between giant
multinational automakers. The world's largest automobile manufacturers invest into
production facilities in emerging markets in order to reduce production costs. Automakers,
have merged with, and in some cases established commercial strategic partnerships with
other automobile manufacturers, enabling them to expand in overseas markets.
Increasing global competition amongst the global manufacturers and positioning within
foreign markets has divided the world's automakers into three tiers, the first tier being GM,
Ford, Toyota, Honda and Volkswagen, and the two remaining tier manufacturers attempting
to consolidate or merge with other lower tier automakers to compete with the first tier
companies.
d) Technological Innovations:
Other innovations that consumers are interested in include features that improve navigation,
like GPS, and features that enhance entertainment, including satellite radio and in-car access
to digital music.
In terms of the vehicle, the innovations that are likely to be in demand are more electronics
and telemetric, move to a 42-volt electrical system, safety improvements, electrically
23
controlled steering, braking, ABS and suspension. There might be continued development of
electric, hybrid and fuel cell drives, especially for city cars and fleet vehicles.
The fifth key driver of the automotive industry is government. Legislation is a major driver of
the industry; emissions and recycling legislation have a strong impact both on vehicle
technologies and construction. In many countries, governments have imposed strict
environmental regulations dealing with fuel economy and emissions control on auto
manufacturers. These environmental legislations vary in different countries and define
standards that are compulsory for all vehicles sold in those countries. This has huge impact
on global auto manufacturers as they must keep updating the products they sell in different
parts of the world to comply with these regulations. This can add significantly to
manufacturing costs.
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CHAPTER -3
REVIEW OF LITERATURE
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3.1 BRIEF THEORETICAL CONSTRUCT RELATED TO THE
PROBLEM
In this chapter explains the theoretical frame work applied for the present study. Finance is
the life blood of every business. Every business enterprise whether large, medium and small
size needs finance to carry out its operations and to achieve its targets. Proper financial
planning and control is necessary.
Business is mainly concerned with the financial activities. In order to ascertain the financial
status of the business every enterprise prepares certain statements, known as financial
statements. Financial statements are mainly prepared for decision making purposes. But the
information as is provided in the financial statements is not adequately helpful in drawing a
meaningful conclusion. Thus, an effective analysis and interpretation of financial statements
is required.
26
The objective of income statements is to provide information about the financial position,
performance and changes in financial position of an enterprise that is useful to a wide range
of users in making economic decisions. Financial statements should be understandable,
relevant, reliable and comparable. Reported assets, liabilities, equity, income and expenses
are directly related to an organization’s financial position.
• To determine the ability of a business to generate cash, and the sources and uses of
that cash.
• To determine whether a business has the capability to pay back its debts.
• To track financial results on a trend line to spot any looming profitability issues.
• To derive financial ratios from the statements that can indicate the condition of the
business.
1. Balance Sheet
Statement of Financial Position, also known as the Balance Sheet, presents the financial
position of an entity at a given date. It is comprised of the following three elements:
• Assets: Something a business owns or controls (e.g. cash, inventory, plant and
machinery, etc)
• Liabilities: Something a business owes to someone (e.g. creditors, bank loans, etc)
• Equity: What the business owes to its owners. This represents the amount of capital
that remains in the business after its assets are used to pay off its outstanding
liabilities. Equity therefore represents the difference between the assets and liabilities
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2. Profit and loss account
Income Statement, also known as the Profit and Loss Statement, reports the company's
financial performance in terms of net profit or loss over a specified period. Income Statement
is composed of the following two elements:
• Income: What the business has earned over a period (e.g. sales revenue, dividend
income, etc)
• Expense: The cost incurred by the business over a period (e.g. salaries and wages,
depreciation, rental charges, etc)
Financial analysis is the process of determining the significant operating and financial
characteristics of a firm from accounting data. The Profit and Loss account and
Balance sheet are indicators of two significant factors profitability and financial soundness.
Analysis of financial statement means such a treatment of the information contained
in the two statements as to afford a full diagnosis of the profitability and financial
position of the firm concerned. Broadly, the term financial analysis is applied to
almost any kind of detailed enquiry into financial data. A financial executive has to
evaluate the past performance , present financial position, liquidity position, enquire into
profitability of the firm and to plan for future operations.
Definition
The following are the main purpose of the analysis of financial statements:
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• To judge the solvency of the firm.
• To determine the debt capacity of the firm.
• To decide about the future prospects of the firm.
• To measure the efficiency of operations.
(a)External Analysis
This analysis is done by outsiders who do not have access to the detailed internal accounting
records of the business firm. These outsiders include investors, potential investors, creditors,
potential creditors, government agencies, credit agencies, and the general public.
For financial analysis, these external parties to the firm depend almost entirely on the
published financial statements. External analysis, thus serves only a limited purpose.
However, the recent changes in the government regulations requiring business firms to make
available more detailed information to the public through audited published accounts have
considerably improved the position of the external analysis.
The analysis conducted by persons who have access to the internal accounting records of a
business firm is known as internal analysis. Such an analysis can, therefore, be performed by
executives and employees of the organization as well as government agencies which have
statutory powers vested in them. Financial analysis for managerial purposes is the internal
type of analysis that can be affected depending upon the purpose to be achieved.
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According to Modus operandi:
Horizontal analysis refers to the comparison of financial data of a company for several years.
The figures for this type of analysis are presented horizontally over a number of columns.
The figures of the various years are compared with standard or base year. A base year is a
year chosen as beginning point
This type of analysis is also called ‘Dynamic Analysis’ as it is based on the data from year to
year rather than on data of any one year. The horizontal analysis makes it possible to focus
attention on items that have changed significantly during the period under review
Vertical analysis refers to the study of relationship of the various items in the financial
statements of one accounting period. In these types of analysis the figures from financial
statement of a year are compared with a base selected from the same year’s statement.
Since vertical analysis considers data for one time period only, it is not very conducive to a
proper analysis of financial statements. However, it may be used along with horizontal
analysis to make it more effective and meaningful
Short-term analysis measures the liquidity position of a firm, i.e. the short- term paying
capacity of a firm or the firm’s ability to meet its current obligations
(b)Long-term Analysis
Long-term analysis involves the study of firm’s ability to meet the interest costs and
repayment schedules of its long-term obligations. The solvency, stability and profitability are
measured under this type of analysis.
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3.1.6 OBJECTIVES OF FINANCIAL ANALYSIS
Financial Statement Analysis is very important, but it has certain limitations which are to be
kept in mind. Following are the limitations of financial analysis;
• The results shown by financial statements may be misleading, if price level changes have
not been accounted for.
• Financial analysis does not measure the qualitative aspects of the firm e.g. skill, technical
know-how etc…
•The accuracy and reliability of analysis depends on reliability of figures derived from
financial statement.
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3.1.8 TECHNIQUES OR TOOLS OF FINANCIAL ANALYSIS
Financial data becomes more meaningful when compared with similar data for a previous
period or number of prior periods. Statements prepared in form that reflects financial data
of two or more periods are known as comparative statements. Annual data can be compared
with similar data for prior years. Such statements are very helpful in measuring the effect of
the conduct of business during consideration. Comparative statements can be of two types:
The Comparative Balance sheet analysis is the study of the trend of the same items, group
of item and computed items in two or more Balance sheet of the same business enterprise on
different dates.
The comparative income statement is a statement prepared to get an idea of the progress of
a business over a period of time.
Those are the statements prepared to show the relationship of different individual item with
some common items. These are the comparative statement that gives only the vertical
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percentage ratio for financial data without giving rupee value. These are also known as
100% statements. Common size statements include.
• Common size balance sheet
• Common size income statements
Common size balance sheet is a statement in which balance sheet items are expressed as
percentage of each asset and percentage of each liability to total of liabilities is called
common size balance sheet.
Common size income statement is a statement in which each item of expense is shown as a
percentage
The trend analysis is a technique of studying several financial statements over a series of
years. In this analysis the trend percentages are calculated for each item by taking the figure
of that item for the base year taken as 100. Generally the first year is taken as a base year.
The analyst is able to see the trend of figures, whether moving upward or downward.
• One year is taken as a base year which is generally is the first year or last year.
It is an improvement over trend analysis method. When trend ratios have been determining
for the concern, these figures are compared with the average trend of the industry. Both these
trends can be presented on the graph paper also in the shape pf curves. This presentation of
fact in the shape of picture makes the analysis and comparison more comprehensive and
impressive.
A change in Working Capital is the net change in current assets and current liabilities.
Working Capital is a measure of a company's short term liquidity or its ability to cover short
33
term liabilities. Working capital is defined as the difference between a company's current
assets and current liabilities. That is,
Changes in Working Capital is reported in the cash flow statement since it is one of the major
ways in which net income can differ from operating cash flow. Under the accruals system,
companies calculate revenue and expenditure when a transaction occurs instead of when the
cash actually changes hands.
Financial ratio analysis is the process of calculating financial ratios, which are mathematical
indicators calculated by comparing key financial information appearing in financial
statements of a business, and analyzing those to find out reasons behind the business’s
current financial position and its recent financial performance, and develop expectation about
its future outlook.
Financial ratio analysis is very useful tool because it simplifies the process of financial
comparison of two or more businesses. Direct comparison of financial statements is not
efficient due to difference in the size of relevant businesses. Financial ratio analysis makes
the financial statements comparable both among different businesses and across different
periods of a single business.
There are different financial ratios to analyze different aspects of a business’ financial
position, performance and cash flows. Financial ratios calculated and analyzed in a particular
situation depend on the user of the financial statements. For example, a shareholder is
primarily concerned about a business’s profitability and solvency; a debt-holder is concerned
about its solvency, liquidity and profitability in the descending order of importance; a
creditor/supplier is worried mainly about the business’ liquidity, etc.
Classification of ratios;
• Liquidity Ratio
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• Solvency or Leverage Ratio
• Turnover Ratio
• Profitability Ratio
A. LIQUIDITY RATIO
Liquidity ratio assesses a business’s liquidity, i.e. its ability to convert its assets to cash and
pay off its obligations without any significant difficulty (i.e. delay or loss of value). Liquidity
ratios are particularly useful for suppliers, employees, banks, etc.
The various ratios that explains about the liquidity of the firm are
1. Current Ratio
2. Acid Test Ratio / quick ratio
3. Absolute liquid ration / cash ratio
1. Current ratio
Current ratio is a liquidity ratio which measures a company's ability to pay its current
liabilities with cash generated from its current assets. In a sound business a current ratio of
2:1 is considered an ideal one. High ratio indicates sound solvency and low ratio indicates
inadequate working capital. It is calculated by dividing current assets by current liabilities.
Current Ratio = Current Asset/Current Liabilities
Current assets are assets that are expected to be converted to cash within normal operating
cycle, or one year. Examples of current assets include cash and cash equivalents, marketable
securities, debtors, bills receivable, inventories and prepaid expenses.
Current liabilities are obligations that require settlement within normal operating cycle or
next 12 months. Examples of current liabilities include sundry creditors, bills payable, short
term loans, income tax liability, accrued expenses and dividends payable.
2. Quick ratio
The quick ratio or acid test ratio is a liquidity ratio that measures the ability of a company to
pay its current liabilities when they come due with only quick assets. Quick assets are current
35
assets that can be converted to cash within 90 days or in the short-term. It is calculated by
dividing quick assets by the current liabilities.
Quick ratio = Quick assets / Current liabilities
Quick assets refer to the more liquid types of current assets which include: cash and cash
equivalents, marketable securities, and short-term receivables. Inventories (stock) and
prepayments are not included.
It shows the relationship between absolute liquid or super quick current assets and liabilitiesIt
is more conservative compared to the current ratio and quick ratio since only cash and
marketable securities are compared with current liabilities
The current ratio measures liquidity by comparing all current assets with current liabilities.
The quick ratio is more conservative in that it measures liquidity using quick assets (cash and
cash equivalents, marketable securities, and short-term receivables).Cash ratio is an even
more conservative ratio since it considers cash and marketable securities only.
Leverage ratio / Solvency ratio assess the long-term financial viability of a business i.e. its
ability to assure the long term creditors with regard to periodic payment of interest during the
period and loan repayment of principal on maturity or in predetermined installments at due
dates. . Information about solvency is critical for banks, employees, owners, bond holders,
institutional investors, government, etc.
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1. Debt Equity Ratio
The debt to equity ratio is a financial, liquidity ratio that compares a company’s total debt to
total equity. The debt to equity ratio shows the percentage of company financing that comes
from creditors and investors. A higher debt to equity ratio indicates that more creditor
financing (bank loans) is used than investor financing (shareholders).
The outsider fund includes long-term debts as well as current liabilities. The shareholder
funds include equity share capital, preference share capital, reserves and surplus including
accumulated profits. The shareholder funds so calculated are known as net worth of the
business.
This ratio shows the financial strength of the company. It helps the creditors to find out the
proportion of shareholders fund in the total assets. Higher ratio indicates a secured position to
creditors and a low ratio indicates greater risk to creditors. It indicates the long term solvency
of the firm.
Fixed assets to net worth is a ratio measuring the solvency of a company. This ratio indicates
the extent to which the owners' cash is frozen in the form of fixed assets, such as property,
plant, and equipment, and the extent to which funds are available for the company's
operations (i.e. for working capital).
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The Net worth (shareholder funds) include equity share capital, preference share capital,
reserves and surplus. The shareholder funds so calculated are known as net worth of the
business.
C. TURNOVER RATIO
Activity ratios/Turnover ratio assesses the efficiency of operations of a business. For
example, these ratios attempt to find out how effectively the business is converting
inventories into sales and sales into cash, or how it is utilizing its fixed assets and working
capital, etc. Key activity ratios are:
The definition of fixed asset turnover analysis and ratio shows what portion of sales is
generated from fixed asset investment. If compared with the previous year it indicates that,
whether the investment in the fixed assets has been judicious or not.In general, the higher the
value, the better the company is.
Fixed asset turnover = Total Sales / Fixed Assets
Working capital turnover ratio is an activity ratio that measures dollars of revenue generated
per dollar of investment in working capital. Working capital is defined as the amount by
which current assets exceed current liabilities
Capital Turnover Ratio indicates the efficiency of the organization with which the capital
employed is being utilized. A high capital turnover ratio indicates the capability of the
organization to achieve maximum sales with minimum amount of capital employed. Higher
the capital turnover ratio better will be the situation.
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Capital turnover ratio = Sales / Shareholders fund
D. PROFITABILITY RATIO
Profitability ratios measure the ability of a business to earn profit for its owners. While
liquidity ratios and solvency ratios explain the financial position of a business, profitability
ratios and efficiency ratios communicate the financial performance of a business. Important
profitability ratios are ;
It measures the relationship between gross profit and net sales. It is calculated by dividing
gross profit by net sales. It is a popular tool to evaluate the operational performance of the
business. Gross profit is the difference between sales and cost of goods sold.
It measures the relationship between net profit and sales of a firm. It represents the proportion
of sales that is left over after all relevant expenses have been adjusted. It is calculated by
dividing net profit after tax by sales.
Net profit margin or ratio = Earnings after tax /Net Sales *100
A number of researches have already undertaken various studies on different aspects relating
to the management of finance of different types of industries. Some of those studies were
reviewed and a brief report is given below.
Jagan Mohan Rao (1993) has conducted a study on financial appraisal of Indian Automotive
Tyre Industry. The study was intended to measure and evaluate the financial performance
through inter-company and inter- sectoral analysis over a given period of time (1981-1988).
The main findings are that fixed assets utilization in many of the tyre undertakings was not as
39
productive as expected and inventory was managed fairly well. The tyre industry’s overall
profit performance was subjected to inconsistency and ineffective.
Pai, Vadivel and Kamal (l995) have studied the diversified companies and financial
performance. An effort was made to study the relationship between diversified firms and their
financial performance. Seven large firms having different products-both related and
otherwise in their portfolio and operating in diverse industries were analyzed. A set of
performance measures ratios and employed to determine the level of financial performance.
The results reveal that the diversified firms studied have been healthy financial performance.
However variation in performance from one firm to another has been observed and statically
established.
Vijaya Kumar .A (1996) has in his study on ‘Assessment of corporate liquidity -discriminate
analysis approach‘revealed that the growth rate of sales, leverage. Current fat. Operating
expenses to sales and vertical integration are the important variables which determine the
profitability of companies in the sugar industry. Future.The author has studied the short-term
liquidity position in twenty-eight selective sugar factories in co-operative and private sectors.
A discrimination analysis has been undertaken to distinguish the good risk companies from
poor risk companies based on current and liquidity ratios. And according to the ‘2’ scores
the companies are ranked in the order of liquidity.
Sidhu and Gurpreet Bhatia (1998) have studied the factors affecting profitability in Indian
textile industry. An attempt was made in this study to identify the major determinants of
profitability in Indian textile industry with the help of empirical data taken from directory of
Bombay Stock Exchange for the year 1983. The regression analysis applied for the study
revealed that there exists no clear cut relationship between current profitability and capital
intensity. The age of the firm was having generally negative but statistically insignificant
relationship with current profitability which points towards the fact firms in Indian textile
industry are absolute and need modernization.
Rajeswari (2000) has studied the Liquidity Management of Tamil Nadu Cement Corporation
LtdAlangulam. The study revealed that the liquidity position of TANCEM is not stable.
Regarding liquidity ratios, there was too much of liquidity in the first two years of the study
period. A very high degree of liquidity is also bad as idle assets earn nothing and
40
effects profitability. It can be concluded that the liquidity management of TANCEM is
poor and is not satisfactory 64.
Vijayakumar (2002) has in his study on‘ Determinants of profitability A firm level
study of the sugar industry of Tamil Nadu’, delved into the various determinants of
profitability viz., growth rate of sales, vertical integration and leverage. Apart from these
three variables, he had selected current ratio, operating expenses to sales ratio and inventory
turnover ratio. Economic models were used to test the various hypotheses relating to
profitability and reported the poor liquidity performance of the sugar mills.
Vijayakumar and Kadirvel (2003) have studied the profitability and size of firm in Indian |:
Minerals and Metals Industry. For this purpose, Indian public sector minerals and metals a
industry has been selected. The study reveals that size is found to be significantly associated
with “the profitability during the study period. It is also evident from the analysis that size is
positively associated with the profitability. Thus, larger firm may be in a position to earn
higher rate of return on investment through diversification and moving into higher
technology.
Finance is a crucial part of any business. Many of the previous studies are focus on the
performance evaluation of selected automotive industries. The above kinds of literature
clearly state that many studies have been done on profitability, financial performance, and
liquidity analysis of various industries. The present study mainly concentrated on analyzing
and evaluating the overall financial efficiency of Maruti Suzuki India and the financial trend
of the company for a period of five years.
• These Research Study has conducted during the period of Indian pandemic
COVID-19
• The study is entirely based on online data.
• Data collected from reliable sources.
• The tools were used for analysis are updated as well as have advanced
techniques.
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CHAPTER 4
42
4.1 RESEARCH APPROACH AND DESIGN
Analytical Research
The study is primarily based on the internal records and the annual records of the company.
4.2 SOURCES OF ONLINE DATA
• Websites
• Books
• Magazines
• Articles and Journals
• Secondary data
• The study has been based on secondary data sources, namely published financial
statements of the company. Therefore, the reliability of the ratios is linked to the
accuracy of information in these statements.
• The study is for a period of five years only. I.e. FY 2015-16 to 2020-21.
• The study involves the use of various financial tools, which itself is having its own
limitations.
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CHAPTER 5
44
DATA ANALYSIS
Researchers often find data analysis the most enjoyable part of carrying out a research
study, since after all the hard work and waiting they get a chance to find out the answers. So,
analyzing the data and interpreting the results are the reward of the work of collecting data.
It is used in all of the sciences; it is used in business, administration, and policy. Data do not,
however, “speak for themselves”. They reveal what the researcher can detect. Analysis,
especially in the case of survey or experimental data involves converting raw data into
information, which is meaningful. As with most other aspects of a study, analysis and
interpretation of the study should relate to the study objectives and research questions.
A) LIQUIDITY RATIO
• CURRENT RATI
Current ratio is a liquidity ratio that measures a company’s ability to pay short-term
obligations. In a sound business a current ratio of 2:1 is considered an ideal one. High ratio
indicates sound solvency and low ratio indicates inadequate working capital. Current ratio is
an index of the firm’s financial stability.
Table 5.1
Current Ratio
Average 0.788
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Interpretation:
The above table shows that the current ratio in the year 2016-17 was 0.66 and then it
decreases to 0.51 and increases to 0.87 , 0.75 in the next two years and finally it upwards to
1.15 in the last year.
The ideal current ratio is 2:1 .The above table shows that the current ratio of the firm is lower
than 2 % in all five years. The average current ratio of the period from 2016 to 2021 is 0.788,
which mean average ratio of the company is not satisfactory.
This ratio is also known as Acid test ratio or Liquid ratio. It is the best measure of the
liquidity of the company. It shows the ability of business to meet its immediate financial
commitments. Quick ratio is more conservative than the current ratio. The quick asset is
computed by adjusting current asset to eliminate those assets which are not in cash.
Table 5.2
Quick Ratio
Average 0.544
46
Interpretation:
Quick ratio is the test of business solvency. The standard quick ratio is 1:1.A higher ratio
indicates sound financial position , here the ratios are 0.41, 0.30, 0.64, 0.46, 0.96 and the
average ratio is 0.544.We can conclude that firm has not in a position to meet its current
liabilities immediately or within a month.
This is also known as super quick ratio or cash ratio. In calculating this ratio, both inventories
and receivables are deducted from the current assets to arrive at absolute liquid asset such as
cash, bank and easily marketable investments in securities. The ideal Absolute liquidity ratio
is 1:2 Higher the ratio, the higher is the cash liquidity.
Table 5.3
Average 0.292
47
Interpretation:
The acceptable norm for this ratio is 1:2 to attain liquidity position.In Maruti Suzuki India
Ltd the absolute liquidity ratio is very low in the years 2016-2017 and 2017-2018 then the
ratio upturns in the next year. The average ratio of the company is 0.292,when the ratios are
less than the recommended level; the company fails to manage day to day cash management
progression.
B) SOLVENCY RATIO
5.1.4 DEBT EQUITY RATIO
This ratio indicates the relative proportion of debt and equity in financing the assets of a firm.
An acceptable norm for this ratio is considered to be 2:1. A high ratio shows that the claim of
creditors are greater those of owners.From the point of view of the company, the lower this
ratio, the less company has to worry in meeting its fixed obligations.
Table 5.4
Average 15.648
48
Interpretation:
An acceptable norm for this ratio is considered to be 2:1 .A high ratio shows that the claims
of creditors are greater those of owners. A very high ratio is unfavourable from the point of
view of the firm. Here the ratios are 10.55, 14.37, 17.48, 18.67 and 17.17 respectively for the
continuous five years and the average ratio of the company is 15.648.Hence we can conclude
that long term solvency position of the firm is bad.
Table 5.5
Proprietary Ratio
YEAR SHAREHOLDERS TOTAL ASSET PROPRIETARY
FUND (Cr.) (Cr.)
RATIO
Average 0.728
Interpretation:
The proprietary ratio is computed for the purpose of knowing how much funds have been
provided by the shareholder towards the total asset. A high ratio indicates safety to the
49
creditors and low ratio shows greater risk to the creditors. The acceptable norm of the ratio is
1:3.But the company shows the proprietary ratio less than that of the general ratio and the
average ratio of the company is 0.728.This indicate greater risk to the creditors. Hence we
can conclude that the firm takes the advantage of trading on equity.
This ratio shows the relationship between fixed assets and shareholders fund. The purpose of
this ratio is to find out the percentage of the owners fund is invested in fixed assets such as
property, plant and equipment, and the extent to which funds are available for the company’s
operation. If the ratio is greater than 1, it means that creditor’s funds have been used to
acquire a part of the fixed assets.
Table 5.6
Average 0.358
50
Interpretation:
If the ratio is greater than one, it means that creditors fund have been used to acquire a
part of fixed asset. The average ratio of the company is 0.358; here the ratios are very
much satisfactory. So we can conclude that Maruti Suzuki India Ltd does not need
creditors fund for acquiring fixed asset.
C) ACTIVITY RATIO
5.1.7 FIXED ASSET TURNOVER RATIO
This ratio measures a company’ ability to generate sales from its investments in fixed assets
such as plant and machinery, land and building etc. Generally, a high ratio indicates efficient
utilization of fixed assets in generating sales and low ratio may signify that the firm has an
excessive investment in the fixed assets.
Table 5.7
Average 4.548
51
Interpretation:
The effective utilization of fixed asset will result in increased production and reduced cost.
Yearly there is a decreasing trend in the ratio except the period 2017-2018.The effective
utilization of fixed assets shows a higher ratio in the year2017-2018 and the average ratio of
the company is 4.548. The fluctuation in the ratio indicates the need of better utilization of
fixed asset
The Working capital turnover ratio measures how efficiently a company using its
working capital in making sales. A high ratio shows the efficient utilization of working
capital in generating sales. A low ratio, on the other hand, may indicate excess of net
working capital. The ratio thus shows whether working capital is efficiently utilized or
not.
Table 5.8
Average -69.32
52
Interpretation:
Fluctuation in the working capital due to the variation of net working capital shows that the
need of consistent working capital management policy.
Capital turnover ratio shows how much sales are entertained from the capital.A high capital
turnover ratio indicates the capability of the organization to achieve maximum sales with
minimum amount of capital employed.
Table 5.9
Capital Turnover Ratio
YEAR NET SALES SHAREHOLDERS RATIO
FUND
(Cr.)
(Cr.)
Average 1.654
Interpretation:
The above table shows the relationship between the sales and proprietors funds. In the year
20117-18 the ratio is 1.87 and then it decreasing to 1.79, 1.48 and 1.29 in the next three years.
The average ratio of the company is 1.654. It shows the firms is not maintaining the better
utilization of own funds.
53
D) PROFITABILITY RATIO
Gross profit ratio is a profitability ratio that shows the relationship between gross profit
and net sales revenue. The ratio thus reflects the margin of profit that a concern is able
to earn on its trading and manufacturing activity.
Table 5.10
Gross Profit Ratio
Average 103.704
Interpretation:
Mostly higher gross profit ratio is considered better. The above table shows the relationship
between the gross profit and net sales in percentage. In 2016-2017 the gross profit was
101.68 and it increasing to 102.12, 103.60, 105.46, and 105.66 in the next four years. The
average ratio is 103.70
54
5.1.11. NET PROFIT RATIO
Net profit ratio is a measure of the overall profitability. A firm with a high net profit ratio is
in an advantageous position to survive in the face of rising cost of production and falling
selling prices.
Table 5.11
Interpretation:
This ratio is used to measure the overall profitability and hence it is very useful to
proprietors. Here the ratio shows decreasing trend year after year so operational efficiency
of the concern reaches the lowest level in the year 2019-2020 and 2020 -2021.This
fluctuating trend indicate the need of cost management and sales promotion.
55
TREND ANALYSIS
An aspect of technical analysis that tries to predict the future movement based on past data.
It also forms the basis for future projections.
A .The table showing the trend for net profit from 2016-17 to 2020-21
Table .5.12
Net Profit
YEAR X Y XY X2
Figure. 5.1
Net profit
12000
10000
8000
6000
Net profit
4000
2000
0
2016-2017 2017-2018 2018-2019 2019-2020 2020-2021
56
Interpretation: the net profit shows a gradual decline from 2019-2020 and reaches the down
in the year 2020-2021.
Y= a + bX
Where
b= N ∑XY - ∑X∑Y
N ∑X 2 - ∑(X) 2
a= ∑Y - b (∑X)
N
= 8730.7 – {9122.79(15)}
5
= 8730.7– (136841.85)
5
= -25622.23 (a)
• 2021-2022
Y =- 25622.23+ 9122.79*6
= -25622.23 + 54736.74
= 29114.51
• 2022-2023
Y= - 25622.23+ 9122.79*7
= -25622.23 + 63859.53
57
= 38237.3
• 2023-2024
Y= - 25622.23+ 9122.79*8
= -25622.23 + 72982.32
= 47360.09
• 2024-2025
Y= - 25622.23+ 9122.79*9
= -25622.23 + 82105.11
= 56482.88
• 2025-2026
Y= - 25622.23+ 9122.79*10
= -25622.23 + 91227.9
= 65605.67
Table 5.13
Estimated profit from 2021-2022 to 2025-2026
YEAR PROFIT
2021-2022 29114.51
2022-2023 38237.3
2023-2024 47360.09
2024-2025 56482.88
2025-2026 65605.67
58
Figure 5.2
Future Profit
PROFIT
70000
60000
50000
40000
30000 PROFIT
20000
10000
0
2021-2022 2023-2024 2024-2025 2025-2026
Interpretation:
From the past data (2016-2017 to 2020 -2021) of the trend of net profit is estimated for
the next five years (2021-2022 to 2025-2026) the graph shows that the movement of net
profit has a positive trend in the future.
B. The table showing the trend for net sales from 2016-2017 to 2020-2021
Table 5.14
Net Sales
2
YEAR X
X Y XY
59
TOTAL 15 366293.2 1091770.6 55
Figure 5.3
Sales trend from 2016-2017 to 2020-2021
sales
90000
80000
70000
60000
50000
40000 sales
30000
20000
10000
0
2016-2017 2017-2018 2018-2019 2019-2020 2020-2021
Y= a + bX
Where
b= N ∑XY - ∑X∑Y
N ∑X 2 - ∑(X) 2
= 5*1091770.6 – 15*366293.2
5*55- (15)2
= 5458853- 5494398
50
= -35545
50
60
= -710.9
a= ∑Y - b (∑X)
N
= 366293.2- {-710(15)}
5
= 366293.2+10650
5
= 75388.64
• 2021-2022
= 75388.64+ (-710)*6
= 75388.64+ (- 4260)
= 71128.64
• 2022-2023
= 75388.64+ (-710)*7
= 75388.64+ (-4970)
= 80358.64
• 2023-2024
=75388.64+ (-710)*8
= 75388.64+ (-5680)
= 69708.64
• 2024-2025
=75388.64+ (-710)*9
= 75388.64+ (-6390)
= 68998.64
• 2025-2026
= 75388.64+ (-710)*10
= 75388.64+ (-7100)
61
= 82488.64
Table 5.15
Estimated sales for 2021-2022 to 2025-2026
YEAR SALES
Figure 4
Future Sales
Net Sales
85000
80000
75000
Net Sales
70000
65000
60000
2021-2022 2022-2023 2023-2024 2024-2025 2025-2026
Interpretation: From the past data (2016-2017 to2020-2021) the trend of net sales is
estimated for the next five years (20121-2022 to 2025-2026) the graph shows that the
movement of net sales for the future has a positive trend.
62
COMPARATIVE BALANCE SHEET
Table 5. 16
Comparative Balance Sheet of Maruthi Suzuki India Ltd, year ended March
2015-2016 and 2016-2017
Particulars 2015-2016 2016-2017 Increase / % Change
(Cr) (Cr) Decrease
Liabilities
Assets
The comparative balance sheet of the company reveals the comparison between two years of
the financial data. The fixed assets are decreased by 7.60 %, the current liabilities by 19.81 %
and the current assets are increased by 11.85 %
63
Table.5. 17
Comparative Balance Sheet of Maruthi Suzuki India Ltd, year ended March
2016-2017 and 2017-2018
Particulars 2016-2017 2017-2018 Increase / % Change
(Cr) Decrease
(Cr)
Liabilities
Share Capital 151.00 151.00 0 0
Assets
Fixed Assets 14545.00 15484.90 939.9 6.46
The comparative balance sheet of the company reveals the comparison between two years of
the financial data. The fixed assets are increased by 6.46 %, the current liabilities by 16.75 %
and the current assets are decreased by 9.73 %.
64
Table 5.18
Comparative Balance Sheet of Maruthi Suzuki India Ltd, year ended March
2017-2018 and 2018-2019
Particulars 2017-2018 2018-2019 Increase / % Change
Decrease
(Cr) (Cr)
Liabilities
Share Capital 151.00 151.00 0 0
Assets
Fixed Assets 15484.90 17007.90 1523 9.83
The comparative balance sheet of the company reveals the comparison between two years of
the financial data. The fixed assets are decreased by 9.83 %, the current assets by 56.05 %
and the current liabilities decreased by 8.36 %.
65
Table 5. 19
Comparative Balance Sheet of Maruthi Suzuki India Ltd, year ended March
2018-2019 and 2019-2020
Particulars 2018-2019 2019-2020 Increase / % Change
Decrease
(Cr) (Cr)
Liabilities
Share Capital 151.00 151.00 0 0
Assets
Fixed Assets 17007.90 17118.60 110.7 0.65
The comparative balance sheet of the company reveals the comparison between two years of
the financial data. The fixed assets are decreased by 0.65 %, the current assets by 0.31 % and
the current liabilities decreased by 20.17 %.
66
Table .5. 20
Comparative Balance Sheet of Maruthi Suzuki India Ltd, year ended March
2019-2020 and 2020-2021
Particulars 2019-2020 2020-2021 Increase / % Change
Decrease
(Cr) (Cr)
Liabilities
Share Capital 151.00 151.00 0 0
Assets
Fixed Assets 17118.60 16446.80 -671.8 -3.92
The comparative balance sheet of the company reveals the comparison between two years of
the financial data. The fixed assets are decreased by 3.92%, the current liabilities by 42.60 %
and the current assets are increased by 119.8 %.
67
CHAPTER – 6
FINDINGS
68
FINDINGS
The following were the findings from the research study.
• The ideal current ratio is 2:1 .The current ratio of the firm is lower than 2 % in all five
years. The average current ratio of the period from 2016 to 2021 is 0.788, which mean
average current ratio of the company is not satisfactory.
• The standard quick ratio is 1:1.A higher ratio indicates sound financial position, here
the ratios are 0.41, 0.30, 0.64, 0.46, 0.96 and the average ratio is 0.544. So, firm has
not in a position to meet its current liabilities immediately or within a month.
• On the whole liquidity position of the Maruti Suzuki India Ltd is not satisfactory.
• The accepted norm of debt-equity ratio is 2:1 and here the average ratio is 15.648.
This indicate that the claim of creditors are greater those of owners. A high debt-
equity ratio is unfavorable to the company.
• The acceptable norm of the ratio is 1:3.But the company shows the proprietary ratio
less than that of the general ratio and the average ratio of the company is 0.728.This
indicate greater risk to the creditors.
• Fixed assets to net worth ratio of the firm is below one. Here the 0.358 ratio are very
much satisfactory. We can conclude that company does not need to use creditors fund
for acquiring fixed asset.
• The firm was able to maintain a good level fixed assets turnover ratio. The ideal ratio
is 0.75:1 and the firm achieved an average of 4.548, which is very good for a business
concern.
• Fluctuations in the working capital due to the variation of net working capital shows
that the need of consistent working capital management policy.
• The capital turnover ratio of the company is decreasing year by year. It is found that
the company is not maintaining the better utilization of own fund.
• In 2016-2017 the gross profit was 101.68 and it increasing to 102.12, 103.60, 105.46,
and 105.66 in the next four years. The average ratio is 103.704.
• The net profit ratio measures the overall profitability and hence it is very useful to
proprietors. Here the ratio shows increasing trend year after year so operational
efficiency of the concern is good.
• The movement of net profit and net sales has a positive trend in the future.
69
CHAPTER – 7
CONCLUSION
70
CONCLUSION
The study has been undertaken to the objective of evaluating the financial performance of
Maruti Suzuki India Ltd as of Five Year Assessment and the connected Profit and Loss
Account. Specific objectives has been set for the study and secondary data for the period of 5
years from 2016-2017 to 2020-2021 were analysed.The findings of the study revealed that
liquidity position of the company is poor and the solvency position of the company is
good.The analysis done with the help of collected information’s from different sources and it
shows the overall performance of the organization. The points noted in the findings are
important factors regarding the firm. The study came to the conclusion that, the overall
financial performance of the company is average.
BIBLIOGRAPHY
Reports
Annual reports& accounts of Maruti Suzuki India Ltd from 2016-2017 to 2020-2021 (Money
control.com)
Books of Reference
• wwwmoneycontrol.com
• www.marutisuzuki.com
• www.capitalmarket.com
• www.carandbike.com
71
BALANCE SHEET OF 2016-2017 2017-2018 2018-2019 2019-2020 2020-2021
MARUTI SUZUKI INDIA (in
Rs. Cr.)
EQUITIES AND
LIABILITIES
SHAREHOLDER'S FUNDS
72
TOTAL CAPITAL AND 51,250.60 59,370.10 62,931.80 70,067.40 62,552.10
LIABILITIES
ASSETS
NON-CURRENT ASSETS
CURRENT ASSETS
73
TOTAL CURRENT ASSETS 8,776.20 7,921.40 12,361.60 18,526.70 8,427.40
74
Profit and Loss Account of Maruti Suzuki India Limited from 2016-2017 to 2020-2021
Particulars 2016-2017 2017-2018 2018-2019 2019-2020 2020-2021
INCOME
REVENUE FROM OPERATIONS 76,140.80 80,336.50 83,026.50 71,690.40 66562.10
[GROSS]
Less: Excise/Sevice Tax/Other Levies 9,231.40 2,231.70 0.00 0.00 0.00
REVENUE FROM OPERATIONS 66,909.40 78,104.80 83,026.50 71690.40 66562.10
[NET]
TOTAL OPERATING REVENUES 68,034.80 79,762.70 86,020.30 75610.60 70332.50
Other Income 2,300.10 2,045.50 2,561.00 3420.80 3004.30
75
Tax For Earlier Years 0.00 0.00 0.00 0.00 0.00
TOTAL TAX EXPENSES 2,610.10 3,281.60 2,965.00 1414.20 929.70
76