Chapter 3 Methodology

3.1 Research Design

The research design for this study is quantitative in nature, meaning that it focuses on collecting
and analyzing numerical data. The specific method chosen for data collection is a survey, which
is a common method used in quantitative research. Surveys can be administered in various ways,
but in this study, the survey will be conducted online using a web-based questionnaire.
Participants will be able to access the questionnaire through a link, and they will be able to
complete it at their own convenience.

The questionnaire will consist of a combination of multiple-choice and open-ended questions.

Multiple-choice questions are those that provide a set of pre-determined options for participants
to choose from, while open-ended questions allow participants to provide their own answer in
their own words. This combination of question types will allow for a more comprehensive
understanding of the topic being studied.

The survey will be designed to collect data on the factors that influence tourists' use of
information apps, such as the type of information they are looking for, the purpose of their trip,
and their demographic information. It will also collect data on how tourists perceive the
information provided through these apps, such as the accuracy and relevance of the information,
and their overall satisfaction with the app. Additionally, the survey will collect data on the
features and functionalities that tourists prefer in information apps, such as offline access,
personalization, and language support.

Overall, the research design for this study will allow for the collection of a large amount of data
from a sample of tourists who have used information apps while traveling, which can then be
analyzed to gain a better understanding of the topic being studied. The survey method is a cost-
effective and efficient way to gather data from a large number of participants and it allows the
researcher to achieve a comprehensive understanding of the research problem.

3.2 Sample and Data Collection

The study will target tourists who have used information apps while traveling, and will use a
convenience sampling method to recruit participants. Convenience sampling is a non-probability
sampling method that involves selecting participants who are easily accessible and willing to
participate in the study. The sample size for this study will be determined based on the
availability of participants who meet the inclusion criteria.

Recruitment for the study will be done through social media platforms, such as Facebook and
Instagram, and travel-related websites, such as TripAdvisor and Expedia. A link to the survey
will be posted on these platforms, and participants will be asked to complete the survey only if
they have used information apps while traveling in the past. Participants will be informed about
the purpose of the study, and their consent to participate will be obtained before they complete
the survey.

Data collection will be done using an online survey, which will be designed to collect
information on the participants' demographic information, travel behavior, and use of
information apps while traveling. The survey will include both closed-ended and open-ended
questions, and will be tested for face and content validity before it is distributed to participants.

The data collected from the survey will be analyzed using descriptive statistics, such as
frequency distributions, percentages, and means, to understand the participants' use of
information apps while traveling. The open-ended questions will be analyzed using content
analysis to identify patterns and themes in the participants' responses. The data will be checked
for missing values and outliers, and any inconsistencies will be addressed before the analysis is
conducted.

Overall, the study will provide a detailed understanding of the use of information apps among
tourists, and the findings will be useful for app developers, travel companies, and researchers in
the field of tourism and information technology.

3.3 data analysis

In this study, data analysis plays a critical role in understanding the usage of information apps
by tourists during their travels. The data collected from the survey will be analyzed using both
descriptive and inferential statistics.

Descriptive statistics will be used to summarize the data and present the findings in a clear and
concise manner. This will include measures of central tendency such as mean, median, and
mode, as well as measures of dispersion such as standard deviation and range. These measures
will provide an overall understanding of the data and help in identifying patterns and trends. For
example, if the mean score for satisfaction with the information app used is high, it can be
inferred that the app is generally well-liked by the tourists.

Inferential statistics will be used to test hypotheses and make inferences about the population
based on the sample data. This will include statistical tests such as t-tests, ANOVA, and chi-
squared tests. These tests will help determine if any significant differences exist between
different subgroups of the sample data, such as between men and women or between different
age groups. For example, if a chi-squared test shows a significant difference in the usage of
information apps between men and women, it can be inferred that there are gender-based
differences in the usage of these apps.
The data analysis will be conducted using software such as SPSS and Excel. SPSS is a powerful
statistical software that allows for the analysis of complex data sets and the creation of detailed
reports. Excel, on the other hand, is widely used for data manipulation and visualization. The
combination of these two software will allow for a thorough and comprehensive analysis of the
data collected.

In conclusion, data analysis plays a crucial role in understanding the usage of information apps
by tourists during their travels. The use of descriptive and inferential statistics, along with
powerful software such as SPSS and Excel, will allow for a thorough and comprehensive
analysis of the data collected. This will provide valuable insights into the usage of these apps and
help in understanding the needs and preferences of tourists.

3.4 Limitations

This study has several limitations that should be considered when interpreting the results. Firstly,
the sample size used in the study may not accurately represent the entire population of tourists,
as the study used a convenience sampling method. This means that the sample was chosen based
on accessibility and availability, rather than being randomly selected from the entire population.
This could lead to a sample that is not representative of the population as a whole and may limit
the generalizability of the findings.

Secondly, the data collected in the study is based on self-reported information, which may be
subject to bias or inaccuracies. Self-reported information relies on the participants' ability to
accurately recall and report their behavior, which may not always be reliable. Additionally,
participants may have a tendency to respond in a way that they believe is socially acceptable,
leading to a bias in the data.

Finally, as the study is based on a cross-sectional design, it will not be able to establish causality
between the factors influencing the use of information apps and the outcomes. A cross-sectional
study is a study that is conducted at a single point in time, and therefore it is not possible to
determine whether the factors studied were the cause or the result of the outcomes. This
limitation makes it difficult to determine the direction of any associations found between the
factors and the outcomes.

Conclusion

In conclusion, this study provides valuable insights into the use of information apps among
tourists, highlighting the importance of convenience and personalized recommendations as key
factors influencing their usage. However, it is important to consider the limitations of the study
when interpreting the results. Firstly, the sample size may not accurately represent the entire
population of tourists, as the study used a convenience sampling method. This could lead to a
sample that is not representative of the population as a whole and may limit the generalizability
of the findings.

Secondly, the data collected in the study is based on self-reported information, which may be
subject to bias or inaccuracies. Self-reported information relies on the participants' ability to
accurately recall and report their behavior, which may not always be reliable. Additionally,
participants may have a tendency to respond in a way that they believe is socially acceptable,
leading to a bias in the data.

Finally, as the study is based on a cross-sectional design, it will not be able to establish causality
between the factors influencing the use of information apps and the outcomes. A cross-sectional
study is a study that is conducted at a single point in time, and therefore it is not possible to
determine whether the factors studied were the cause or the result of the outcomes. This
limitation makes it difficult to determine the direction of any associations found between the
factors and the outcomes.

Despite these limitations, the study provides a valuable starting point for further research on the
use of information apps among tourists. Further studies, using larger and more representative
samples, and different research designs, such as longitudinal or experimental studies, would be
necessary to provide a more comprehensive understanding of the factors influencing the use of
information apps among tourists. The results of this study also have implications for practitioners
in the tourism industry, as they can use the findings to improve the design and functionality of
their information apps to better meet the needs and preferences of tourists.
DATA ANALYSIS AND INTERPRETATIONS
Introduction
In this chapter the study give or makes a presentation of the different tables and figures which
records the results and outputs of the study according to the data analysis estimations. The tables
and figures have been used for the presentation of the results ad findings. The first section is the
demographic variables which the other section of the frequency distribution of the results
according to other questions and responses.

Demographic Variables
Genders and the sexuality of the sample members who took part in the study are presented in the
table below whish shows that there were 68% of the sample members who were male while the
rest that is 32%of the sample members were female. This is an indication that most of the
respondents who took part in the study were basically of the male gender. However, it is
important to appreciate ad note that the male respondents were not directly targeted which means
that the sampling was not bias at any level.
Table 1

What is your gender

Frequency Percent Valid Percent Cumulative Percent

Male 51 68.0 68.0 68.0

Valid Female 24 32.0 32.0 100.0

Total 75 100.0 100.0

Age was one of the demographic variables which was established to have the different variations
and observations and the visualization on the pie-chart below. It shows that those respondents
who were less than 18 years were 12% while those who were between the age of 19-25 years
were 26.7%. The third age group was made up of those who had between the ages of 26-35 years
old and they were about 29.3% of the sample members that is the largest portion in the sample.
This means that the people or the sample that took place in the study or those who were
percipients were composed of mostly the middle aged group. Those who were between 36-45
years were 17.3% of the entire sample while the last portion that is above at the age of 56 years
was composed of about 4.0% of the entire sample. The group that is just before the oldest or the
most elderly portion of the sample members that were between 46-55 years were 10.7% of the
entire sample members.
Table 2

What is your age?

Frequency Percent Valid Percent Cumulative Percent

Less than 18 years 9 12.0 12.0 12.0

19 to 25 years 20 26.7 26.7 38.7

26 to 35 years 22 29.3 29.3 68.0

Valid 36 to 45 years 13 17.3 17.3 85.3

46 to 55 years 8 10.7 10.7 96.0

Greater than 56 years 3 4.0 4.0 100.0

Total 75 100.0 100.0

Education also one of the demographic information or variables was estimated to have been
distributed as presented in table3 below and the subsequent figure. It shows that there were those
individuals who reported to be in various levels of education or who completed different levels.
This includes the High school graduates, university, Master’s Degree, the PhD and other levels.
The respondents that had reported having been high school graduates were about 22.7% while
those who were university graduates were 26.7%, this was followed by those who were much
more seniors in academics that is the PhD holders that is 4%. There was also another group who
said that they were others or n others category who were about 12%. This were those who had
much more education qualification or those who had much less or no education at all. It also
convers those who do not want to say or declare their education levels.
Table 3

What is your highest level of education?

Frequency Percent Valid Percent Cumulative Percent

High School Graduate 17 22.7 22.7 22.7

University 20 26.7 26.7 49.3

Master's degree 26 34.7 34.7 84.0

Valid
PhD 3 4.0 4.0 88.0

Others (Specify) 9 12.0 12.0 100.0

Total 75 100.0 100.0

The occupation or type of occupation has been listed in table4 below which record the type of
occupation that one undertakes. It shows that there were those individuals or participants that
suggested that they were self-employed at 24% while others who suggested that they were
students at 12%. Further, those were said to be out of work that is maybe between work or just
resigned were made of 21.3%. Those who were employed and took part the study took the lion
share where they were composed of 40% of the total participants. The portion of the sample
members who were said to be others were about 2.7%.

Table 4

What is your occupation?

Frequency Percent Valid Percent Cumulative Percent

Valid Self employed 18 24.0 24.0 24.0

Student 9 12.0 12.0 36.0

 Out of work 16 21.3 21.3 57.3

Employed of wages 30 40.0 40.0 97.3

Others (Specify) 2 2.7 2.7 100.0

Total 75 100.0 100.0

The income level was estimated to have no direct or normal distribution and the same was
skewed to the right. The better part of the participants were composed of about 36% that is
basically those who made less than $5,000 monthly as an income. In second place was those who
made a monthly income of between $5001 - $10000 that is about 20% of the total sample
members. There were those who had the highest income that is composed of about 17% of the
total respondents and who had a monthly income of >$20001.
Table 5

What is your monthly income?

Frequency Percent Valid Percent Cumulative Percent

< $ 5000 27 36.0 36.0 36.0

$5001 - $10000 15 20.0 20.0 56.0

$10001 - $15000 9 12.0 12.0 68.0

Valid
$15000 - $20000 11 14.7 14.7 82.7
>$20001 13 17.3 17.3 100.0

Total 75 100.0 100.0

In relation to the time between travels those who said that they often travel weekly were 14.7%,
those who said that they travelled monthly were a bit higher than the first group at about 25.3%
of the total participants. Those tourists who travelled yearly were highest in the participants that
is about4 42.7%. This is simply because the portion of the sample members who traveled yearly
had more time to plan and organizes their safari. Having enough time to plan their safari meant
that they could actually be able to also organize their finances and put their house in order and
their work before taking off. This also meant that they would consult the app more than once in
order to understand the place they are going to have their tours. The portion of the sample
members who said that they did travel often were about 6.7% of the entire sample. Those who
said that they cannot tell or were not willing to reveal their time of travel or when they travel
were composed of 10.7%.

Table 6

How often do you travel?

Frequency Percent Valid Percent Cumulative Percent

Weekly 11 14.7 14.7 14.7

Monthly 19 25.3 25.3 40.0

Yearly 32 42.7 42.7 82.7

Valid
Often 5 6.7 6.7 89.3
Cannot tell 8 10.7 10.7 100.0

Total 75 100.0 100.0

The results below shows the main reasons which were given by the sample members as to why
they do the tours. There were 46.7% of the sample members who said that they travel for
business or the main reason for travel was business those who did the travels for leisure were
17.3%. In third place were those sample members who said that they do their travels or tours for
discoveries and exploration in order to find out new phenomenon and new things out there in the
world. Finally, those who said that the travel for other reasons were about 13.3% of the
participants.
Table 7

What is the main purpose of Traveling?

Frequency Percent Valid Percent Cumulative Percent

Leisure 13 17.3 17.3 17.3

Business 35 46.7 46.7 64.0

Valid Discover and exploration 17 22.7 22.7 86.7

Others (Specify) 10 13.3 13.3 100.0

Total 75 100.0 100.0

Those sample members who suggested that they use travel apps that is about 72% of the
participants, those who said that they do not use travel apps were about 28% of the sample
members.
Table 8

Do you use travel Apps?

Frequency Percent Valid Percent Cumulative Percent

Yes 54 72.0 72.0 72.0

Valid No 21 28.0 28.0 100.0

Total 75 100.0 100.0

There are various travel apps hat are used by the different platforms all found on Google and
other online platforms. However, most of the participants suggested that the most preferred
travel app of choice was 26.7% of the total sample while he second highest were those who said
that they preferred Kelkoo that is 24% of the participants.
The third portion was composed of those who suggested that booking.com was much preferred
booking.com at 18.7% while those who prefer the Google maps and Google directions were
12%. The TripAdvisors and the goAbroad were preferred by 9.3% and 6.7% respectively.

Table 9

If yes, which of the travel Apps you are familiar with? Kindly choose from the choices given?
(Multiple Choice)

Frequency Percent Valid Percent Cumulative Percent

Booking. Com 14 18.7 18.7 18.7

Airbnb 20 26.7 26.7 45.3

TripAdvisor 5 6.7 6.7 52.0

Google Map 9 12.0 12.0 64.0

Valid
GoAbroad 7 9.3 9.3 73.3

Kelkoo 18 24.0 24.0 97.3

Kayak 2 2.7 2.7 100.0

Total 75 100.0 100.0

The information table below shows the results of the benefits of using the traveling apps, it was
fund that there were about 20% of the respondents who said that the travel apps promotes and
enhances the customer support. Those who said that the travel apps are able to save time were
composed of about 24% of the participants or those who took part in the study. Those who said
that the travel apps are available to Provides an easy access of information and help Tracks customer actions were
composed of 10.7% and 14.7% respectively.

Table 10

What are the benefits of using travel apps? kindly select the most appropriate

Frequency Percent Valid Percent Cumulative Percent

Valid Provides travelers with essential

3 4.0 4.0 4.0
information

Saves time 18 24.0 24.0 28.0

Provides an easy access of

8 10.7 10.7 38.7
information

Enhances user interaction 6 8.0 8.0 46.7

Tracks customer actions 11 14.7 14.7 61.3

Enhances and promotes customer

15 20.0 20.0 81.3
support

Provides the travelers with 9 12.0 12.0 93.3

exclusive support
 Provides the customers with the
5 6.7 6.7 100.0
real view

Total 75 100.0 100.0

The results on table 11 shows that there were 38% of the sample member who agree/said that the
travel apps are able to help them have an understanding of the destination that they are heading
to. This allows for proper planning in relation to the dressing code and he gears that will be
helpful in the journey or the tour. This was followed closely by those who strongly agree that the
travel apps are helpful and allow for me to have an understanding of my destination before I
have arrive there physically.
Table 11

It helps me to have an understanding of my destination

Frequency Percent Valid Percent Cumulative Percent

Strongly Disagree 9 12.0 12.0 12.0

Disagree 10 13.3 13.3 25.3

Neutral 6 8.0 8.0 33.3

Valid
Agree 29 38.7 38.7 72.0

Strongly Agree 21 28.0 28.0 100.0

Total 75 100.0 100.0

The travel apps have been seen as a platform that makes it possible for the tourists to be able to
have information which will make then come to a conclusion nor make an informed decisions.
Those who agree that they are able to make informed decisions were 38.7% of the sample
members, this was followed by 21.3% of the strongly agree at 21.3% of the total sample
members who strongly agree that the travel apps are able to full inform the decision or allow the
travelers to make an informed decision on their tours. Those who disagree were composed of
12.3% of the total sample members.

Table 12

Helps me in making an informed decision

Frequency Percent Valid Percent Cumulative Percent

Valid Strongly Disagree 11 14.7 14.7 14.7

 Disagree 10 13.3 13.3 28.0

Neutral 9 12.0 12.0 40.0

Agree 29 38.7 38.7 78.7

Strongly Agree 16 21.3 21.3 100.0

Total 75 100.0 100.0

Table 13

Provides information regarding the prices and the products offered.

Frequency Percent Valid Percent Cumulative Percent

Strongly Disagree 9 12.0 12.0 12.0

Disagree 6 8.0 8.0 20.0

Neutral 2 2.7 2.7 22.7

Valid
Agree 33 44.0 44.0 66.7

Strongly Agree 25 33.3 33.3 100.0

Total 75 100.0 100.0

Table 14

Provides clients with first-hand experience that influences an informed purchasing decision

Frequency Percent Valid Percent Cumulative Percent

Strongly Disagree 7 9.3 9.3 9.3

Disagree 24 32.0 32.0 41.3

Neutral 1 1.3 1.3 42.7

Valid
Agree 38 50.7 50.7 93.3
Strongly Agree 5 6.7 6.7 100.0

Total 75 100.0 100.0

Table 15

Provides and increases insights on the products and services provided

Frequency Percent Valid Percent Cumulative Percent

Strongly Disagree 8 10.7 10.7 10.7

Disagree 4 5.3 5.3 16.0

Neutral 16 21.3 21.3 37.3

Valid
Agree 27 36.0 36.0 73.3

Strongly Agree 20 26.7 26.7 100.0

Total 75 100.0 100.0

Table 16

Helps in making prior travelling arrangements

Frequency Percent Valid Percent Cumulative Percent

Strongly Disagree 5 6.7 6.7 6.7

Disagree 14 18.7 18.7 25.3

Neutral 4 5.3 5.3 30.7

Valid
Agree 31 41.3 41.3 72.0

Strongly Agree 21 28.0 28.0 100.0

Total 75 100.0 100.0

Table 17

Previous customers reviews influence my visit to a given destination

Frequency Percent Valid Percent Cumulative Percent

Strongly Disagree 17 22.7 22.7 22.7

Disagree 27 36.0 36.0 58.7

Neutral 5 6.7 6.7 65.3

Valid
Agree 19 25.3 25.3 90.7

Strongly Agree 7 9.3 9.3 100.0

Total 75 100.0 100.0

Table 18

Encourages the customers to leave reviews

Frequency Percent Valid Percent Cumulative Percent

Strongly Disagree 8 10.7 10.7 10.7

Disagree 12 16.0 16.0 26.7

Neutral 4 5.3 5.3 32.0

Valid
Agree 34 45.3 45.3 77.3

Strongly Agree 17 22.7 22.7 100.0

Total 75 100.0 100.0

Table 19

To enhance customer engagement through social media

Frequency Percent Valid Percent Cumulative Percent

Valid Strongly Disagree 3 4.0 4.0 4.0

Disagree 9 12.0 12.0 16.0

Neutral 5 6.7 6.7 22.7

Agree 28 37.3 37.3 60.0

Strongly Agree 30 40.0 40.0 100.0

 Total 75 100.0 100.0

Table 20

They have a greater and a huge influence on the decision-making process

Frequency Percent Valid Percent Cumulative Percent

Strongly Disagree 10 13.3 13.3 13.3

Disagree 9 12.0 12.0 25.3

Neutral 1 1.3 1.3 26.7

Valid
Agree 35 46.7 46.7 73.3

Strongly Agree 20 26.7 26.7 100.0

Total 75 100.0 100.0

Table 21

Helps in the monitoring the different kinds of destination images and videos

Frequency Percent Valid Percent Cumulative Percent

Strongly Disagree 3 4.0 4.0 4.0

Disagree 17 22.7 22.7 26.7

Neutral 4 5.3 5.3 32.0

Valid
Agree 31 41.3 41.3 73.3

Strongly Agree 20 26.7 26.7 100.0

Total 75 100.0 100.0

Table 22

Cost effective

Frequency Percent Valid Percent Cumulative Percent

Strongly Disagree 6 8.0 8.0 8.0

Disagree 11 14.7 14.7 22.7

Neutral 3 4.0 4.0 26.7

Valid
Agree 38 50.7 50.7 77.3

Strongly Agree 17 22.7 22.7 100.0

Total 75 100.0 100.0

Table 23

Provides better and excellent amenities

Frequency Percent Valid Percent Cumulative Percent

Strongly Disagree 6 8.0 8.0 8.0

Disagree 14 18.7 18.7 26.7

Neutral 1 1.3 1.3 28.0

Valid
Agree 30 40.0 40.0 68.0

Strongly Agree 24 32.0 32.0 100.0

Total 75 100.0 100.0

Those who agreed that the travel apps were more flexible were 53.3% of the total respondents
while those who were neutral were about 7%. Further, there were also those who strongly agreed
at 18.7% of all the sample members. On the other hand, those who strongly disagree and those
who disagreed were5.3% and about13.3% respectively.
Table 24

They are more flexible

Frequency Percent Valid Percent Cumulative Percent

Strongly Disagree 4 5.3 5.3 5.3

Disagree 10 13.3 13.3 18.7

Neutral 7 9.3 9.3 28.0

Valid
Agree 40 53.3 53.3 81.3
Strongly Agree 14 18.7 18.7 100.0

Total 75 100.0 100.0

Those who strongly agree that the travel apps offers convenient and conducive location were
about 44% while those who agree that the travel apps offers convenient and conducive location
were about32% of the sample members. Further, there was also those who disagree ad those who
were neutral at 8% and 2.7% respectively. Those who strongly disagree were about 13.3%.
Table 25

Offers convenient and conducive location

Frequency Percent Valid Percent Cumulative Percent

Strongly Disagree 10 13.3 13.3 13.3

Disagree 6 8.0 8.0 21.3

Neutral 2 2.7 2.7 24.0

Valid
Agree 24 32.0 32.0 56.0

Strongly Agree 33 44.0 44.0 100.0

Total 75 100.0 100.0
In table26 it shows the results of the question of travel apps and their impact on the reparation
and the images of the tourist destinations. It was estimated that there was a 42.7% of the sample
members who strongly agree that the travel apps have a greater impact and influence on the
images and the reputations of the hotels and the tourist destinations.
This was followed by those who agree at 32% and they were in agreement that the travel apps
have an influence and an impact on the images and the reputation of the tourist’s destinations and
the hotels. In third place were the sample members who strongly disagree that the travel apps
have an impact on the reputation and the images of the hotel and the tourist destination at 2.7%.
Finally those two were neutral and those who strongly disagree that the travel apps have an
impact on the reputation and the images of the tourist destinations and the hotels were about
13.3%.

Table 26

Have a greater impact on the reputation and the image of hotels and tourism destinations

Frequency Percent Valid Percent Cumulative Percent

Strongly Disagree 10 13.3 13.3 13.3

Disagree 2 2.7 2.7 16.0

Neutral 7 9.3 9.3 25.3

Valid
Agree 24 32.0 32.0 57.3

Strongly Agree 32 42.7 42.7 100.0

Total 75 100.0 100.0

The question below was aimed at checking the level of satisfaction in relation to the travel
agencies among the respondents and it as found that those who agreed were about 40% of the
sample while those who strongly agreed were about 24%. Further, there was also a portion of the
sample members who were neutral at 16% while those who were not in agreement were 17.3%.

Table 27

Travel agencies are awesome

Frequency Percent Valid Percent Cumulative Percent

Strongly Disagree 2 2.7 2.7 2.7

Disagree 13 17.3 17.3 20.0

Neutral 12 16.0 16.0 36.0

Valid
Agree 30 40.0 40.0 76.0

Strongly Agree 18 24.0 24.0 100.0

Total 75 100.0 100.0

In provision of the information and enhancing a relationship between the customer and the travel
destination. It was established that here were about 54.7% of the sample who were of the opinion
that they agree that the travel apps are able to provide and enhance a significant relationship
between those who are the customers and the areas that they are going to visit as tourists. The
respondents who strongly agree that the travel apps provides and enhances a significant
relationship between the customers or the tourist and the travel destination. This is because even
before the visitors or the travelers have been able to start their journey towards the travel
destination the travel apps have the ability to give some intricate details and the images of how te
area looks. This makes creates a motivation and the urge of visiting the area among the travelers
because they now want to experience physically what is being advertised in the images by the
travel apps. This is important because it has created vivid images of the areas within the mind of
the travelers and they have not even set foot towards the location.
The portion of the sample who disagree were about 13.3% that the travel apps provides and
enhances he significant association between the customers and the travel destinations. Finally,
those who strongly disagree were about 9.3% and those who were neutral were about 2.7% of the
total sample members.

Table 28

Provides and enhances a significant relationship between the customer and the travel destination

Frequency Percent Valid Percent Cumulative Percent

 Strongly Disagree 7 9.3 9.3 9.3

Disagree 10 13.3 13.3 22.7

Neutral 2 2.7 2.7 25.3

Valid
Agree 41 54.7 54.7 80.0

Strongly Agree 15 20.0 20.0 100.0

Total 75 100.0 100.0

In association of the usage of the travel aps those who said that the same is able to provide a safe
and memorable tour of the place or the tourist sites were 13.3%. This is a bit low and those who
disagree were about 40% of the total. This is because those who disagree believe that the
presence of the guide or the tour personnel is of much importance because the tour is going to be
not only memorable but also informative. This is because when the tour guide is present then the
tourists are also able to ask questions and get answers. The tour guide will be able to educate
them on the features and the characteristics of animals, plants in the vicinity, the environment
and the weather conditions and what it me means.
On the other hand, those who strongly disagree that the travel apps provides a safe information
and memorable tour were 32% of the sample. This is an indication that the safety or the
provision of safety by the travel apps was limited because it was only online and could not really
do such in affecting what happens around the security of the travelers or those who are doing
safaris. Those respondents who said that they were neutral were 8% while those who strongly
agree that the travel apps provides a safe and memorable tour were about 6.7%.
Table 29

Provides a safe and memorable tour

Frequency Percent Valid Percent Cumulative Percent

Strongly Disagree 24 32.0 32.0 32.0

Disagree 30 40.0 40.0 72.0

Neutral 6 8.0 8.0 80.0

Valid
Agree 10 13.3 13.3 93.3

Strongly Agree 5 6.7 6.7 100.0

Total 75 100.0 100.0

The results on table30 presents or indicates the challenges on using the online information
traveling apps. The information indicates that there were about 26.7% of the sample who said
that the poor data synchronization were to blame for the challenges of using he information
travel apps. This was followed by those who said that the poor connectivity was to blame for
some of the challenges of using the information travel apps at 22.7%. In third place were those
part of the respondents who suggested that the apps does not provide the customers with enough
information which presets the challenges of usage. There was also those who said that the limited
control of the online reviews were to blame for the challenges of using the information apps at
13.3% while other said that there was poor information in regards to information.
Finally, those who suggested that there was increased frustration while using the apps due to
challenges were a total of 9.3%.

Table 30

Kindly outline some of the challenges of using the Information travel Apps

Frequency Percent Valid Percent Cumulative Percent

Does not provide customers with

13 17.3 17.3 17.3
enough information

Poor connectivity when using the

17 22.7 22.7 40.0
apps

Poor data synchronization 20 26.7 26.7 66.7

Valid Limited control of the online
10 13.3 13.3 80.0
reviews

Poor information regarding the

8 10.7 10.7 90.7
information

Increased frustration 7 9.3 9.3 100.0

Total 75 100.0 100.0

CHAPTER FIVE: SUMMARY FINDINGS AND CONCLUSIONS
Introduction
In this chapter the researcher presents the different summary findings and implication of the
study. The sections that are presented in this chapter includes the summary findings, the
conclusion and the recommendations of the future studies.

Summary Findings
In this study the researcher investigated the relationship between the travel apps and the tourists.
This means that the investigation was on the usage of the travel applications by the tourists in the
travel industry. It was revealed that even though there are still people who are willing and ready
to continue applying the traditional methods of findings about information concerning the tourist
destinations. The better apart of the population in now-days would have since adopted
technology for that purpose. Therefore, the researcher established that, most of the sample
members suggested that the travel apps were found to have been helpful as they are able to
provide significant information beforehand. This means that the tourists are able to plans their
staycations and the torus in advance. This includes the budgeting processes the items to carry and
the clothing necessary for a specific country or locality or example a mountain.

The travel apps have been able to revolutionize the tourism environment and the tourism
industry. It was also revealed that the travel apps are able to create a database that will give clear
details and information about the location and the destinations.

Conclusion
The study revealed that the travel apps have the ability to give information and effective’s details
in relation to the tourist destination which give the tourist the ability to organize themselves.
However, we cannot conclude that the travel apps are fully effective or are not faulty because the
systems are not able o fully accommodate all details that the tourist need. Even though most of
the tourist rely on the travel apps it does not mean that all the tourists are fully dependent on the
travel apps. This is because there are some areas in the world which are remote and which are
also loved by tourists and some of these areas have not been covered in the travel apps. Also
tourism is a complex industry which is driven by tradition or the classical locations or locality
which have nt been exposed or modernized.
This means that most tourists prefer to visit areas that are not able to receive, calls, electricity or
any form of technology in order to unwind and feel the environment around them. It creates a
serene environment and a situation where people feel like they become one with nature.
Therefore, in such areas and locality the tourists are able to benefit from the services of the travel
apps which re limited to such extent. Therefore, there is need to appreciate the traditional
systems which were in use even before the now technological systems like the travel apps. This
is due to the fact that these system’s become limited even when one needs them most which
leaves the tourists in the hands of the traditional system and the tour guides who would now walk
the journey with you and make sure that you are able to enjoy the scenes and see the males. In
this case one should not that even when the technology is seen to be superior because it reaches
most areas at the same time because of the catalogue it is still limited to some point.