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Assignment 1 FAB Analysis

The document presents a FAB (Features, Advantages, and Benefits) analysis for Tween Star’s Hand Made Bags. It outlines key features such as being made of 100% cotton and having multiple sections and zippered pockets, along with advantages like flexibility and durability. The benefits highlighted include eco-consciousness, organization, safety, and style, making the product appealing to potential buyers.

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Taddesse
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108 views1 page

Assignment 1 FAB Analysis

The document presents a FAB (Features, Advantages, and Benefits) analysis for Tween Star’s Hand Made Bags. It outlines key features such as being made of 100% cotton and having multiple sections and zippered pockets, along with advantages like flexibility and durability. The benefits highlighted include eco-consciousness, organization, safety, and style, making the product appealing to potential buyers.

Uploaded by

Taddesse
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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 Trade Ethiopia

 Batch 45
 Assignment 1
 By Tadesse Kebede

FAB (Features, Advantages, and Benefits) is a model businesses use to understand


why someone buys product or service to align sales and marketing tactics to those
reasons.

The following is example of FAB analysis for Tween Star’s Hand Made Bags

Features Advantages Benefits


(What the product it does) (What the product do better) (what makes it unique to buy it)
 100% Made of  Natural  Eco-conscious
Cotton  Flexible  Reduces mess- helps
 It has 3 main sections  Accommodates organize
 Zippered Pockets 2 varied needs  Safety-Zippered
outside and 3 inside  Durable pockets
 Double stitched  Appealing-  Good investment
seams fashionable color /durable
 Fade-resistant  Stylish/ Fashionable
fashion colors

……………………….…………….//…………………………………….

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