Marketing management

MCQs Question

1.Which one of the following reflects the marketing concept?

Select one:

a.

The supplier is the king in the market

b.

Marketing should be viewed as hunting, not gardening

c.

This is what I make, won't you please buy it

d.
This is what I want, won't you please make it

2. Which one of the following statement by a Company's Chairman BEST

reflects the marketing concept?

Select one:

a.

We have organized our business to satisfy the customers needs

b.

We believe that marketing department must organize to sell what we make

c.

We try to produce only high quality,technically efficient products

d.
We try to encourage company growth in the market

3. Customers receive value from marketing from all of the following except
which of the following?

Select one:

a.

Improves customer satisfaction over time

b.

The customer gets more proposals from various sources

c.

The customer aligns their purchases with a brand of similar values

d.

They find the products they need

4. All of the following EXCEPT which one benefits the company from
marketing?

Select one:

a.

Helps improve focus on the products at hand

b.

Improves knowledge of the customer base

c.

Overall will reduce the cost of advertising and sales

d.

Reduced territories to avoid interference with customers

5. Which of the following is NOT a trait of customer needs?

Select one:

a.

Any benefit or function of the product or service above the minimum

b.

Needs may be based on specific technology available to them.

c.

The changes of every customer may change over time, sometimes more
quickly than expected

d. Every customer is different and the needs may be based on the customer's
personal preferences
6. All of the following are components of "wants" EXCEPT for which of the
following?

Select one:

a.

There may be many diverse elements here than in the "needs" section of the
specification

b.

The needs are where the increased margins may be observed

c.

Customer demand may be lowest here because they are not needs

d.
This is where the products or services will help you to differentiate from the
competition

7. Which of the following is NOT a segmentation category?

Select one:

a.

Account size

b.

Location

c.

Age of the buyer

d.
Company organizational structure

8. When determining the target market, which of the following is NOT a

consideration from the lecture?

Select one:

a.

New product market

b.

New geographic market

c.

Availability of office staff

d.
Revenue targets

9. Which of the following is NOT a component of brand?

Select one:

a.

Slogan

b.

Product

c.

Name

d.
Symbol

10. Of the following which is NOT a marketing channel identified in the

lectures

Select one:

a.

Flea market

b.

Online

c.

Direct sales

d.
Catalog

11. All of the following are types of impressions in marketing EXCEPT for:

Select one:

a.

Mined

b.

Paid

c.

Owned

d.
Earned

12. Which of the following will NOT help engagement with influencers?

Select one:

a.

Making an effort to hire the best influencers through promotions

b.

Mass marketing through billboards

c.

Offering them free product to promote it with their followers

d.
First and second impressions are lasting ones

13. Which of the following is NOT something that we focus on to provide

customer value?

Select one:

a.

Efficiency

b.

Robustness

c.

Branding

d.
Functionality

14. All of the following are true about customer satisfaction EXCEPT which of
the following?

Select one:

a.

It is based on emotion more than hard facts

b.

It is based on individual preferences

c.

Satisfaction may fade with time and improved levels of service will be needed

d.
Once you have a customer satisfied, it is easy to keep them

15. Which of the following is NOT one of the major competition categories
from the lecture?

Select one:

a.

Supplier/competitor

b.

Direct

c.

Virtual

d. Indirect
16. Which of the following is TRUE about indirect competitors?

Select one:

a.

Usually sell products that are similar to the same customers

b.

They may be aligned to your direct competitors

c.

Often requires significantly more pricing and branding strategy

d.

Typically more adversarial than direct competitors

17. When considering competitors and our brand's customer value, which of
the following is LEAST important?

Select one:

a.

Determining the overall margin we currently have set

b.

Evaluating the competition through benchmarking efforts

c.

Potentially decreasing our pricing to match the market rates

d.

Understanding the delivery speed required to satisfy customers

18. All of the following should be understood by the marketing manager in
relation to customer value EXCEPT?

Select one:

a.

Focus on separating the product from the competition by pricing and features

b.

Focus on pricing at the appropriate level based on the market

c.

If you can't provide value at the market price, don't offer the product

d.

Which products sold well in the market many years ago

19.Which of the following is NOT a tenet of the Value Delivery Process?

Select one:

a.

Choose the value

b.

Deliver the value

c.

Assess the value

d.

Communicate the value

20. When providing the value to the customer in service or product all of the
following are necessary EXCEPT which?

Select one:

a.

Value chain

b.

External involvement

c.

Immediate issue resolution

d.

Internal planning
21. Which of the following is NOT one of the value chain components?

Select one:

a.

Marketing position

b.

After sales service

c.

Marketing & Sales

d.

Intermediate goods
22. Which of the following is NOT one of the company's value chain
components?

Select one:

a.

Accounting

b.

Operations

c.

Services

d.

Inbound logistics
23. Which of the following is NOT a technical capability or competence?

Select one:

a.

Customer experience

b.

Digital integration

c.

Brand

d.

Shipping/Receiving
24. When working with marketing competencies at Hinge, which of the
following is NOT considered relevant?

Select one:

a.

Targeting

b.

Robotics

c.

Analytics

d.

Conversion
25. Which of the following is NOT one of the major philosophies of marketing?

Select one:

a.

Social marketing concept

b.

Effects of product issues on children

c.

Manufacturing concept

d.

Selling concept
26. The social marketing concept would apply to all of the following situations
EXCEPT which one?

Select one:

a.

Increasing awareness of habitat loss for creatures in the arctic

b.

Reducing harm to the environment through reduced emissions

c.

Effects of product issues on children

d.

Reducing the effects of society on inflation reducing profit

27. Which of the following is NOT a type of selling outlined in the lecture?
Select one:

a.

Aggressive selling

b.

Collective selling

c.

Consultative selling

d.

Collaborative selling

28. From the lecture only one of the following is NOT included in the types of
marketing. Which one is it?
Select one:

a.

Relationship marketing

b.

Keyword marketing

c.

Brand marketing

d.

Green marketing

29. Which of the following is NOT one of the key components of selling?
Select one:

a.

Sales quota

b.

Purpose of selling

c.

Customer relationship management

d.

Website functionality

30. Which of the following is NOT one of the terms used to categorize sales?
Select one:

a.

Micro selling

b.

Transactional sales

c.

Personal selling

d.

Mass selling

31. Which of the following IS a type of relationship marketing?

Select one:

a.

Direct mail

b.

Billboards

c.

Long-term engagement

d.

Radio ads

32. Which of the following IS true about traditional marketing?

Select one:

a.

Focus on long-term horizon

b.

Focus on product features

c.

High commitment to meeting

d.

Orientation to customer retention

33. Which of the following is TRUE about social marketing?

Select one:

a.

Guided by ethical principles and practices

b.

Focus is on maintaining societal norms

c.

Addresses most narrow market for more "social" interaction

d.

Includes all but sustainability efforts due to lower costs

34. Of the following which would NOT be a social marketing plan?

Select one:

a.

A focus on children staying in school to get more education

b.

Increase in interactions with customers to provide more social contact

c.

One effort to save animals that are endangered from extinction

d.

Broad category that addresses melting of glaciers

35. Marketing strategy has been a topic for many years and has changed.
Which of the following is NOT included in marketing strategy.
Select one:

a.

Determine products/services with best profits

b.

Identifying advertising options

c.

Reorganize corporate departments

d. Focus on pricing plans to increase revenue

36. Of the following which is NOT an outcome of tactics used in marketing?

Select one:
a.

Less advertising budget

b.

Increased revenue

c.

Market share gain over competitors

d.

Decreased profit margins

37. At the business level of marketing strategy, which element is NOT

included?

Select one:
a.

Focusing resources

b.

Functions are aligned

c.

Corporate executive makes decisions

d.

Cost-value differentiation

38. Of the following which is NOT a level of marketing strategy

Select one:
a.

Tactical

b.

Business line

c.

Corporate

d.

Functional

39. Of the following steps, which comes LAST in corporate strategic planning?

Select one:
a.

Vision statement

b.

Goals statement

c.

Mission statement

d.

Gap analysis

40. Of the following statements, which is the only TRUE statement?

Select one:
a.

It can be linear, cyclical or progressive

b.

It has a maximum of eight steps

c.

It is uniform for all businesses under a similar market

d.

It cannot be modified once established by law

41. Which of the following is NOT a part of the SWOT analysis feature?

Select one:
a.

Strengths

b.

Threats

c.

Weaknesses

d.

Options

42. Which of the following would NOT be a likely threat in your SWOT
analysis?

Select one:
a.

New competitor in the market

b.

Competition is faster

c.

Competitors cost more

d.

Technical deficiency

43. When choosing your marketing strategy for your company's plan,
which of the following is LEAST beneficial?

Select one:
a.

Spreading next generation product

b.

Determining the value proposition

c.

Preparing the marketing plan

d.

Selling the existing portfolio

44. The marketing strategy formulation includes all of the following but
which is LEAST important:

Select one:

a.
Determining the approach to take for clients

b.

Evaluating the market for needs and wants

c.

Calculating the internal resources necessary for operations

d.

Identifying the organizations goals

45. Which of the following is the BEST description of the marketing plan?

Select one:

a.

The plan that outlines the SWOT and helps determine which customers
are the best new market.
b.

The written document that describes your advertising and marketing

efforts for the coming year.

c.

The plan that includes the corporate, business and functional level
organizational charts.

d.

The structured document that oversees the sales plan for the coming
year for direct and indirect.

46. Which of the following is NOT a main section of the marketing plan?

Select one:

a.

Accounting principles
b.

Budget breakdown

c.

Situation analysis

d.

Target audience

QUESTION:- Discussion Forum: Understanding Marketing in New

Perspective

ANSWER:- Need: A basic human need, like shelter, Good Job.

Want: A decent property with a spacious yard and land to call your own.
Demand: "A flat in a gated society." This represents a requirement within the
constraints of the urban environment Such people live where that there is no
room for discrimination in their minds.
Desire: Some might desire a "Castle" as their ultimate shaped by shelter. this is
beyond need or demand it's like a dream often shaped by culture, personal
values, or one's social and economic context.
Which of the following is NOT a consumer response with which we are concerned?
Select one:

a.
Behavioral

b.
Intrinsical

c.
Mental

d.
Emotional

Which of the following is the primary reason to study consumer behaviour?

Select one:

a.
Determine which products should be in the mix.

b.
Organize the organizations development efforts for new products and services.

c.
Focus on the bottom line and acknowledge needs and wants.

d.
Helps determine how the products can best impact consumers.

Which of the following is NOT a method for obtaining current consumer behaviours?
Select one:

a.
Buying patterns

b.
Profit margins

c.
Surveys
d.
Focus groups

When looking at consumer behaviour and addressing your products needs, which of the following is
LEAST necessary?
Select one:

a.
Performing trend analysis on past and present results

b.
Some amount of guesswork

c.
Predicting supply chain requirements

d.
Focus on competitor actions

Variations in consumer behaviour should be considered for all of the following EXCEPT:
Select one:

a.
Product considerations

b.
Individual preferences

c.
Unrelated region factors

d.
Market variations

Which of the following is NOT a category of the Henry Assael model?

Select one:

a.
Variety-seeking

b.
Habitual

c.
Complex

d.
Group influence

Which of the following is outside of the normal factors influencing customer behavior?
Select one:

a.
Technical

b.
Social

c.
Culture

d.
Economic

Which of the following has the MOST influence on personal factors influencing consumers?
Select one:

a.
Meets the group norm

b.
Fits into their budget

c.
Life goals are met

d.
Wants become needs

Which of the following is likely NOT a primary factor for buying?

Select one:
a.
Product

b.
Salesperson

c.
Price

d.
Material

When considering buying preferences related to products, which of the following is most critical?
Select one:

a.
Location

b.
Price

c.
Correct solution

d.
Quality

Which of the following is NOT a method for obtaining current consumer behaviours?
Select one:

a.
Buying patterns

b.
Profit margins

c.
Surveys

d.
Focus groups
When looking at consumer behaviour and addressing your products needs, which of the following is
LEAST necessary?
Select one:

a.
Performing trend analysis on past and present results

b.
Some amount of guesswork

c.
Predicting supply chain requirements

d.
Focus on competitor actions

Variations in consumer behaviour should be considered for all of the following EXCEPT:
Select one:

a.
Product considerations

b.
Individual preferences

c.
Unrelated region factors

d.
Market variations

Which of the following is NOT a category of the Henry Assael model?

Select one:

a.
Variety-seeking

b.
Habitual

c.
Complex
d.
Group influence

Which of the following is outside of the normal factors influencing customer behavior?
Select one:

a.
Technical

b.
Social

c.
Culture

d.
Economic

Which of the following has the MOST influence on personal factors influencing consumers?
Select one:

a.
Meets the group norm

b.
Fits into their budget

c.
Life goals are met

d.
Wants become needs

In the traditional buying process, there are usually multiple steps. After recognizing the problem,
what comes NEXT?
Select one:

a.
Evaluation of alternatives

b.
Information search

c.
Purchase evaluation

d.
Purchase decision

When evaluating alternatives for purchase, which of the following is LEAST relevant?
Select one:

a.
Supply chain

b.
Product features

c.
Cost for the item

d.
Availability

When offered a new-to-market or new-to-world product, customers can get quite excited. Which of
the following is NOT a step in evaluation?
Select one:

a.
Focus

b.
Evaluation

c.
Interest

d.
Trial

If a consumer shows some amount of curiosity toward a product, they will do all of the following
EXCEPT:
Select one:
a.
Request specifications to determine if it meets needs

b.
Ignore competitive offers during this time

c.
Ask individuals they know about their experience

d.
Perform research in detail on the topic

Of the following, which is NOT a motivation for buying a product when under emotional state?
Select one:

a.
Ambition

b.
Imitation

c.
Specifications

d.
Comfort

All of the following are buying motives that keep you with a company for a rational customer EXCEPT:
Select one:

a.
Service

b.
Convenience

c.
Efficiency

d.
Prestige
When dealing with a consumer, we have to consider psychological factors. Of the following this is
LEAST important:
Select one:

a.
Perception

b.
Attitudes and beliefs

c.
Family size

d.
Learning

Attitudes and beliefs of the consumer are affected by all of the following EXCEPT?
Select one:

a.
Prior experiences

b.
Product functions

c.
Recent actions

d.
Positive or negative responses

When considering the influence of family in a consumer decision, which of the following is LEAST
relevant?
Select one:

a.
Extended family choices

b.
Number of members

c.
Closeness of the family

d.
Position with the family

Consumer behavior is affected by a lot of elements. All of the following are social components EXCEPT
for:
Select one:

a.
Roles and status

b.
Reference groups

c.
Family

d.
Learning method

When referring to "Culture", which of the following is LEAST relevant category?

Select one:

a.
Corporate

b.
Family

c.
Individuality

d.
Nationality

Which of the following is not a general category of cultural factors?

Select one:

a.
Social class
b.
Subculture

c.
Global culture

d.
Culture

Taking into account many different personal factors is important for buying behaviours. Which of the
following is NOT a personal one?
Select one:

a.
Culture

b.
Occupation

c.
Lifestyle

d.
Income

A person's occupation will affect all of the following in buying decisions. Of the following, which is
LEAST affected?
Select one:

a.
Location

b.
Style

c.
Robustness

d.
Income
Buying your product is an economic decision for the consumer. Of the following which is LEAST
relevant to the consumer economically?
Select one:

a.
Their credit

b.
Their assets

c.
Their savings

d.
Their style

When buying a home or flat in a new area, an individual will frequently need credit. Of the following,
which is LEAST relevant?
Select one:

a.
Overall credit score

b.
Price compared to competitor

c.
How much credit they have already used

d.
Flexible credit vs. fixed

When an individual sees a new-to-world product they go through a process. After interest, which of
the following steps is NEXT?
Select one:

a.
They adopt the product

b.
Evaluation of the product
c.
They become aware of the product

d.
They trial the product for a period

During a product trial, which of the following is LEAST relevant.

Select one:

a.
Whether the decision is forced or free after a period

b.
How long they will be able to trial the product for

c.
Whether they can get a free sample

d.
If marketing was direct or mass

Market segmentation is made up for four basic categories including all BUT:
Select one:

a.
Ephemeral

b.
Behavioral

c.
Psychographic

d.
Demographic

Segmentation by demographics would include all EXCEPT:

Select one:

a.
Family life cycle
b.
Occupation

c.
Education

d.
Location

When dealing with segmentation we look for particular attributes that will suit the market well.
Which of the following is NOT one?
Select one:

a.
Accessible

b.
Profitable

c.
Attainable

d.
Measurable

When dealing with data in particular, we have to consider which factor below?
Select one:

a.
Type of data available

b.
Stability of the data over time

c.
Reliability of the data

d.
All of the above

Which of the following is NOT considered to be a benefit of market segmentation?

Select one:
a.
Increases supply chain

b.
Better business focus

c.
Product development aligned with goals

d.
Increased options for expansion

When dealing with the product development team and segmentation, which is the LEAST concern?
Select one:

a.
Helping to streamline the process to get products faster.

b.
Considering where to make improvements to existing products and services.

c.
Whether to add a product or service to the mix.

d.
When the time has come to remove a product from the offerings.

When working through the segmentation process, after choosing a segment which comes NEXT?
Select one:

a.
Position the segment

b.
Expand the segment

c.
Fit segment into marketing strategy

d. Segment profit
When choosing a segment, which of the following is NOT a primary concern?
Select one:

a.
Competition

b.
Sourcing

c.
Profit

d.
Revenue

When considering the three "other bases" of the market segmentation, which of the following is NOT
one of them?
Select one:

a.
Product

b.
Competition

c.
Customer

d.
Market

Product-based segmentation is reliant on all of the following EXCEPT:

Select one:

a.
Regulation

b.
Culture

c.
Geography
 d.Rank

To test that we have done the market segmentation efficiently, there are a few methods we can use.
Which of the following is NOT?
Select one:

a.
Divisible

b.
Functional

c.
Substantial

d.
Accessible

If someone wishes to quantify the success of segmentation, which of the following is LEAST helpful?
Select one:

a.
Metrics rounded to nearest thousand

b.
Red, yellow, green method

c.
Precision numbers to the nearest penny

d.
Forecasts from the prior year

Targeting the Market Segments

Which of the following is NOT a form of target market identification

Select one:

a.
Concentrated
b.
Unconcentrated

c.
Differentiated

d.
Undifferentiated

Which of the following is an example of an undifferentiated product?

Select one:

a.
Alienware laptop

b.
Hyundai Venue

c.
Coca-Cola

d.
Action movie

When using an undifferentiated market segment, which of the following is NOT a benefit?
Select one:

a.
The ability to run the same ad campaign for an extended period

b.
Less focus on details of the individual personas

c.
Reduced overall costs of the program in the long-run

d.
Ability to focus on the narrow target in great detail

When using a concentrated mix, which of the following is NOT a benefit?

Select one:
a.
The effort tends to spread to multiple targets over time

b.
The marketing mix is specified uniformly and less effort may be required

c.
There is focus on a single market and less distractions aiming for a broader market

d.
The advertising can be very specific to a particular user group

When working through the target market process, which step comes AFTER examining the
competition and customers?
Select one:

a.
Examine the customer base

b.
Evaluate the decision

c.
Evaluate your product or service

d.
Select specific psychographics

Which of the following is LEAST important when evaluating the competition and customers?
Select one:

a.
Identifying who their customers are

b.
Evaluating your product line

c.
Working to avoid an already heavily marketed target

d.
Finding a separate niche
When evaluating consumer psychographics, you wish to work with all of the following components
EXCEPT:
Select one:

a.
Culture

b.
Hobbies

c.
Lifestyle

d.
Values

When evaluating your decision with particular target markets, which of the following is the LEAST
likely outcome?
Select one:

a.
The need to realign products and market with the consumer target.

b.
Avoiding the niche that was selected as it has fewer competitors than other markets.

c.
An expression to management to consider adding products, services or markets.

d.
Share with the executives that certain products should be removed based on target preferences.

When looking at target market tools in a digital world, which of the following was NOT identified in
the lecture?
Select one:

a.
Chatbots

b.
Event tracking

c.
Datamining

d.
SEO

Which of the following is NOT a tool used with Keyword research in digital marketing?
Select one:

a.
Strategizing the overall list of keywords that are beneficial to the team

b.
Recognize the sale of products between business and customers

c.
Use as much information from profile scraping as possible to help your team

d.
Avoid use of terms that are used by the competition

Which of the following terms is used for an organization that sells its product at the lowest overall
price?
Select one:

a.
Differentiated market

b.
Undifferentiated market

c.
Cost leadership

d.
Concentrated cost focus

Which of the following is the LEAST beneficial to differentiating your product?

Select one:

a.
Make sure to keep costs down so prices remain down

b.
Premium quality in the industry
c.
A total focus on customer service and assisting customers

d.
Address the creative aspect of your product and customers

Which of the following is NOT an element of market positioning?

Select one:

a.
Identifying the unique selling proposition

b.
Addressing the supply chain and only sell in those markets

c.
Taking time to create a message that appeals to the target

d.
Focus on the competitive advantages of your product

What is the first step to any marketing planning or positioning?

Select one:

a.
Know the customers and their interests, needs and wants

b.
Focus on how you can clarify your selling proposition

c.
Identifying where the competitors are in the market and avoid them

d.
Generate a terrific brand through creative marketing, advertising and selling

Module 2 Discussion Forum: Analyzing Consumers & Selecting Markets

Car Safety Features for Families

Consumer Insight: Families with young children are highly safety-conscious when it
comes to their vehicles. Parents prioritize the safety and well-being of their children
during car rides.

Product: An automobile manufacturer designs and markets cars with advanced safety
features tailored to the needs of families with young children.

Marketing Strategy:

Advertising: The company's marketing campaigns showcase parents securing their

children in car seats, using safety technology like collision avoidance systems, rearview
cameras, and adaptive cruise control. The focus is on keeping kids safe during family
journeys.
Product Features: Highlight safety features such as automatic braking, child safety
locks, side curtain airbags, and integrated car seat mounts. These features provide peace
of mind to parents
Parental Testimonials: Incorporate testimonials from parents who share their positive
experiences and how the car's safety features have protected their children.
Community Engagement: Create family-friendly events and workshops where parents
can learn about car safety and interact with the brand.

Products include more than just tangible objects, such as cars, computers, or cell
phones. Broadly defined, “products” also include _________________
Select one:

a.
Services

b.
Ideas

c.
Events

d.
All of the above

Service is also a product. The statement is _________________

Select one:
a.
True

b.
True if the services are attached to a product

c.
False

d.
False if it is purely intangible

_________are simply objects that are manufactured, stored, transported, advertised,

and then sold.
Select one:

a.
FMCG

b.
Intangible products

c.
Products

d.
Services

The differences between products and services includes _________________

Select one:

a.
Heterogeneity

b.
Perishability
c.
Variability

d.
All of the above

_______ are industrial products that aid in the buyer's production or operations,
including installations and accessory equipment.
Select one:

a.
Parts

b.
Specialty items

c.
Materials

d.
Capital items

_______ are products and services bought by final consumers for personal
consumption. These include convenience products, shopping products, specialty
products, and unsought products.
Select one:

a.
Industrial products

b.
Services

c.
Straight extensions

d.
Consumer products
_____ are consumer products and services with unique characteristics or brand
identification for which a significant group of buyers is willing to make a special
purchase effort.
Select one:

a.
Line extensions

b.
Unsought products

c.
Specialty products

d.
Shopping products

_______are less frequently purchased consumer products and services that

customers compare carefully on suitability, quality, price, and style.
Select one:

a.
Shopping products

b.
Specialty products

c.
Convenience products

d.
Unsought products

_____ are those products purchased for further processing or for use in conducting
a business.
Select one:
a.
Shopping products

b.
Specialty products

c.
Industrial products

d.
Accessories

________ is classification of industrial products

Select one:

a.
Materials and parts

b.
Capital items

c.
Supplies and business services

d.
All of the above

_______ is a new-product development approach in which one company department

works to complete its stage of the process before passing the new product along
to the next department and stage.
Select one:

a.
Micromarketing

b.
Sequential product development
c.
Product life-cycle analysis

d.
Simultaneous product development

New product development is _______

Select one:

a.
Expensive

b.
Time consuming

c.
Risky

d.
All of the above

Most established companies focus on ________, entering new markets by tweaking

products for new customers, using variations on a core product to stay one step
ahead of the market.
Select one:

a.
Market research

b.
incremental innovation

c.
breakthrough innovation

d.
None of the above
All successful product development actions provide the following -
Select one:

a.
New value for customers

b.
Improved society

c.
Continued existence of the company

d.
All of the above

A manufacturer with a product in the decline stage of the product life cycle might
decide to ________ if it has reason to hope that competitors will leave the industry.
Select one:

a.
delay planning

b.
harvest the product

c.
drop the product

d.
maintain the product without change

In stages of new product development, what is the stage between product

development and commercialization.
Select one:

a.
product development
b.
screening

c.
business analysis

d.
test marketing

This approach is common to new businesses, especially if their founder is rather

inexperienced in marketing analysis, and/or has a strong passion – even an
obsession – about providing a certain product or service.
Select one:

a.
“Build It and They Will Come” Approach

b.
Seat of the Pants Approach

c.
Incremental Planning Approach

d.
Business Planning Approach

This approach is common to many new businesses, especially if their founders are
rather inexperienced in organizational development and management.
Select one:

a.
“Build It and They Will Come” Approach

b.
Seat of the Pants Approach

c.
Incremental Planning Approach

d.
Business Planning Approach

______ involves designing and producing the container or wrapper for a product.
Select one:

a.
Packaging

b.
Labeling

c.
Branding

d.
Service

At the very least, the ________ identifies the product or brand. It might also describe
several things about the product.
Select one:

a.
line extension

b.
label

c.
package

d.
specialty product
Purpose of packaging includes ________
Select one:

a.
Brand visibility

b.
Theft prevention

c.
Safety

d.
All of the above

Packaging updates or redesign can make the brand more contemporary. The
statement is ________
Select one:

a.
False

b.
True

c.
Depends on the type of product

d.
Can’t say

_______ is done outside of the packaging perhaps used to group primary packages
together
Select one:

a.
Primary packaging
b.
Secondary packaging

c.
Tertiary packaging

d.
None of the above

______ is used for bulk handling, warehouse storage and transport shipping.
Select one:

a.
Primary packaging

b.
Secondary packaging

c.
Tertiary packaging

d.
None of the above

________ plays an important role in labelling as it gives information about the

brand. It can be removable or non-removable.
Select one:

a.
Descriptive label

b.
Brand label

c.
Grade label

d.
None of the above

_______ is a part of branding and enables product identification.

Select one:

a.
Advertising

b.
Labeling

c.
Packaging

d.
All of the above

The ________on the product is the primary product identity.

Select one:

a.
Logo

b.
Trade mark

c.
Label

d.
None of the above

It might be a legal requirement to publish the ________along with the sub-brand.

Select one:

a.
Parent brand
b.
Logo

c.
Trademark

d.
All of the above

A ________consists of all the product lines and items that a particular seller offers
for sale.
Select one:

a.
Product mix

b.
Product line length

c.
Product line width

d.
None of the above

Product mix ________ refers to the number of different product lines the company
carries.
Select one:

a.
Width

b.
Depth

c.
Length
d.
Consistency

_______refers to the total number of products in a firm’s product mix.

Select one:

a.
Product Length

b.
Depth

c.
Width

d.
Consistency

_______refers to the number of variations within a product line.

Select one:

a.
Product Length

b.
Depth

c.
Width

d.
Consistency

A company can increase its business in four ways. Which is not one of these ways?
Select one:
a.
It can add new product lines, thus widening its product mix.

b.
It can discontinue some of its lines.

c.
It can lengthen its existing product lines.

d.
It can increase the consistency of its product mix.

Maheu Piano Company can expand its product line in one of two common ways.
Which of the following is one of the ways that might prove productive?
Select one:

a.
internal marketing

b.
social marketing

c.
line filling

d.
line mixing

_____stretching refers to addition of a new product into existing product line but at
a lesser price.

Select one:

a.
Downward
Correct

b.
Upward

c.
Line

d.
None of the above

________refer to removal of unprofitable product from the product line.

Select one:

a.
Line filling

b. Line pruning

Correct

c.
Trade off

d.
None of the above
Maruti Suzuki had launched Alto in the year 2000 which was a product between
two other models of Maruti- Maruti 800 and Maruti Zen. This is an example of
________
Select one:

a.
Line stretching

b.
Line Filling

c.
Brand extension

d.
None of the above

Volkswagen has some ultra premium brands like Bentley & Lamborghini, Toyota
has Lexus, Honda has Acura, these are examples of ________ stretches by companies
which otherwise manufacture mass level passenger cars.
Select one:

a.
One way market

b. Two way market

c.
Downward market

d.
None of the above

brand name, logo, symbols, characters, packing, and tagline are called ________
Select one:
a.
Brand characters

b.
Brand elements

c.
Brand Design

d.
None of the above

_______ is made up of a brand portfolio – listing all the brands a company has to
offer, and a brand hierarchy
Select one:

a.
Brand Management

b.
Brand architecture

c.
Brand Equity

d.
None of the above

________ is the actual commercial value that comes from the audience perception of
a brand.
Select one:

a.
Brand Value

b.
Brand Price

c.
Brand Equity

d.
None of the above

________ is the extent to which a brand is known among the public.

Select one:

a.
Brand Awareness

b.
Brand knowledge

c.
Brand perception

d.
All of the above

it's the ability of consumers to identify your product by its attributes and design
elements
Select one:

a.
Brand recall Brand recall

b.
Brand Recognition

c.
Branding

d.
Brand loyalty
If ________ is done correctly, your product should be recognized even without using
its name.
Select one:

a.
brand recognition

b.
Branding

c.
Marketing

d.
Advertising

In the ________ stage, the firm faces a trade-off between high market share and
high current profit.
Select one:

a.
commercialization

b.
introduction

c.
maturity

d.
growth

Most products in the marketplace are in the ________ stage of the product life cycle.
Select one:

a.
maturity
b.
development

c.
decline

d.
introduction

Sales decline in the decline stage of the PLC because of technological advances,
increased competition, and ________.
Select one:

a.
shifts in consumer tastes and preferences

b.
new market pioneers

c.
shifts in unemployment

d.
marketing mix modifications

Mattel's Barbie is an example of an age-defying product. Barbie, simultaneously timeless

and trendy, is in the ________ stage of the PLC.
Select one:

a.
maturity

b.
introduction

c.
growth

d.
decline

In the stage, the firm faces a trade-off between high market share and high
current profit.
Select one:

a.
Introduction

b.
Growth

c.
Maturity

d.
Decline

Product managers should do more than simply ride along with or defend their
products—a good offense is the best defense. They should consider modifying the
market, product, and marketing mix.
Select one:

a.
Pioneer product

b.
Growth product

c.
Mature product

d.
Declining product
 Module 3 Discussion Forum: Managing Product Strategies

 ome examples of where you can relate the BCG matrix and product lifecycle
stage:

BCG matrix | Product lifecycle stage

---|---|---
Star | Growth
Cash cow | Maturity
Question mark | Introduction or growth

Dog | Decline

Here are some specific examples:

1. Star: Apple's iPhone is a star product. It is in the growth stage of the product
lifecycle because sales are growing rapidly and it has a high market share.
2. Cash cow: Coca-Cola is a cash cow product. It is in the maturity stage of the
product lifecycle because sales are growing slowly and it has a high market share.
3. Question mark: Self-driving cars are a question mark product. They are in the
introduction stage of the product lifecycle because sales are low and they have a
low market share.
4. Dog: Floppy disks are a dog product. They are in the decline stage of the product
lifecycle because sales are declining rapidly and they have a low market share.

Companies can use the BCG matrix to help them make decisions about their products. For
example, a company may decide to invest more in its star products and question mark
products in order to help them grow. A company may also decide to harvest its cash cow
products and divest its dog products.
It is important to note that the BCG matrix is a simple framework and it should not
be used in isolation. Companies should also consider other factors, such as the
competitive landscape and the company's overall strategy, when making decisions
about their products.
Which of the following changes from one consumer to the next?
Select one:

a.
Currency value of one nation

b.
Perceived value of the product

c.
Needs of a specific consumer

d.
Cost of the product

The amount of worth, importance, usefulness or benefit that a particular individual or business holds
for a particular asset or idea BEST describes:
Select one:

a.
Value

b.
Price

c.
Cost

d.
Wants

All of the following are significant factors that influence pricing EXCEPT for
Select one:

a.
Political

b.
Structure

c.
Explicability

d.
Profits

Which of the following is LEAST important in determining your pricing?

Select one:

a.
Team history

b.
Intermediary margins

c.
Distribution and retailers

d.
Product line pricing

Which of the marketing mix 4 Ps is the one that is most influential on corporate revenues?
Select one:
a.
Product

b.
Price

c.
Position

d.
Placement

Of the following, which is LEAST important to consider when pricing your services?
Select one:

a.
Packaging

b.
Packaging

c.
Government

d.
Branding

Which of the following does this BEST describe: "a method or reasoning upon which a company settles
to set prices for products and services."
Select one:

a.
Value assessment

b.
Pricing policy

c.
Needs vs. wants analysis

d.
Cost-plus basis
Which of the following comes NEXT in setting a pricing strategy in your organization if you have
understood demand?
Select one:

a.
Estimate your costs

b.
Select a pricing method

c.
Create the pricing strategy

d.
Analyse target / positioning

Which of the following is NOT one of the primary pricing methods evaluated?
Select one:

a.
Odd pricing

b.
Needs-based pricing

c.
Absorption pricing

d.
Target pricing

Which of the following is NOT one of the advantages of using Cost-plus pricing?
Select one:

a.
Allow for highest profits

b.
Calculating the prices is simple

c.
Simple enough to explain to the customer

d. Any sales are guaranteed to be profitable

Which of the following is NOT an attribute of skimming pricing?
Select one:

a.
Fewer competitors

b.
Commodity type products

c.
Lower long-term pricing

d.
High initial pricing

Which of the following is an advantage of skimming pricing?

Select one:

a.
Has one of the highest ROI of all pricing strategies

b.
Usually fends off a lot of competition

c.
Works well when demands are flexible

d.
Early adopters are usually excited about this method

Which is NOT one of the key elements of Penetration pricing?

Select one:

a.
Higher overall profit

b.
Higher markups

c.
Lower margins

d. Lower prices
Which of the following is the biggest disadvantage of penetration pricing?
Select one:

a.
Low prices may make people think the product is worth less

b.
Low prices may cause the overall profits and revenue to drop

c.
Sale cycle may take longer to convince individuals it is the right thing for them

d.
Tends to increase the number of competitors in the mark

Which of the following is NOT a trait of discrimination pricing?

Select one:

a.
Varied prices for products produce higher profit

b.
All consumers are treated the same

c.
Profit margin is not fixed, which allows for flexibility

d.
Some individuals benefit and others do not

Which of the following is the greatest advantage of discrimination pricing?

Select one:

a.
Avoids congestion at the busiest sales or use times

b.
All consumers benefit from the method

c.
Profit margins are larger across all segments

d.
Less work for the pricing individual to assign pricing
Premium pricing benefits from all of the following EXCEPT:
Select one:

a.
Higher prices

b.
Greater volume

c.
Elevated brand

d.
Competitor awareness

Which of the following is NOT one of the disadvantages of premium pricing?

Select one:

a.
Increases barriers to entry for competitors

b.
Requires demand to be inelastic

c.
Total corporate profit may be less

d.
Competition may undercut your price

When working with psychological pricing, which of the following is the LEAST relevant?
Select one:

a.
Pricing may rise or fall

b.
May elevate long-term pricing and profits

c.
Consumers may not appreciate the gaming

d. Tends to increase ROI

Which of the following is NOT a benefit of psychological pricing?
Select one:

a.
May damage brand

b.
Discourages competitors

c.
Increases bulk buying trends

d.
Raises ROI

Which of the following is NOT an attribute of dynamic pricing?

Select one:

a.
Usually based on regular updates to pricing

b.
Focuses on skimming technique where possible

c.
Relies on market conditions

d.
Alternately known as surge pricing

Which of the following is NOT a benefit of using dynamic pricing?

Select one:

a.
Stable pricing reduces effort

b.
Better inventory control

c.
Higher sales
d.
Higher profits

Which of the following BEST describes target pricing?

Select one:

a.
An intentional effort to exceed all competitor pricing to dictate that you have the best product or service

b.
Uses a strategy where the marketing team determines where they believe the product or service can be
sold

c.
Focuses on offering extremely low prices to gain large market share and effectively maximize profits
with low profit margin

d.
A method of pricing for a new type of product into the market where the organization gets as much
money up front and lowers prices over time

All of the following are benefits of target pricing EXCEPT:

Select one:

a.
Upfront estimated volume

b.
Higher sales

c.
Technology gains

d.
Higher profits

Which of the following is NOT an attribute of the marginal pricing strategy?

Select one:

a.
Demand is slower

b.
Higher ROI or margin possible
c.
Production will make less margin

d.
Accounts for fixed costs

Which of the following is a disadvantage of marginal pricing?

Select one:

a.
Competition is not relevant

b.
Market entry at lower price is feasible

c.
Fixed costs are covered

d.
Short-term profits are higher

When using absorption pricing, which of the following is NOT an attribute?

Select one:

a.
Assures product sold is profitable

b.
Avoids fixed costs in the calculations

c.
Includes overhead costs up front

d.
Estimates all of the costs into the pricing

Which of the following is an advantage of absorption pricing?

Select one:

a.
Increases transparency

b.
Allows for daily shift in pricing

c.
Recognizes the elasticity in the market

d.
Focuses on short-term profitability

When using value-based pricing, which of the following is MOST likely used?
Select one:

a.
Overall costing to know product value

b.
Customer feedback

c.
Determine the desired margin

d.
Increase brand and value

Which of the following is NOT an advantage of value-based pricing?

Select one:

a.
Increases company effort for research

b.
May increase profits

c.
Increased brand loyalty

d.
Could determine additional products

Which of the following best describes odd-pricing?

Select one:

a.
A method that works based off of customer information to establish proper pricing
b.
Believes that customers are rushed or avoid doing math when possible, allows for odd figures.

c.
Focuses on selling the product just over the variable costs to squeeze out a few more units

d.
Includes all of the costs that would be observed with a product including fixed, variable, shipping and
other overhead costs

Which of the following is NOT a benefit of odd-pricing?

Select one:

a.
Pricing of this type is used mostly for luxury items

b.
Fractions of a penny mean little to the customer

c.
Ballpark helps individuals

d.
Increased revenues with only minor loss of marginal profit

Which of the following is the LEAST relevant to Markup pricing?

Select one:

a.
Assumes customers are looking for a sale

b.
Focus on the lowest daily markup to keep costs down

c.
Avoids everyday low price model

d.
Increases volume, revenue and profit

Which of the following is NOT a disadvantage of markup pricing?

Select one:
a.
Gives a sense of urgency for the demand

b.
Frequent modification of prices

c.
Consumers may feel manipulated

d.
Stock must be modified to meet sale demands

Which of the following is a disadvantage of Target Return pricing?

Select one:

a.
The math is generally more difficult for the pricing

b.
Does not lend well to market competition

c.
Items sold may be at a loss

d.
Demand may be significantly increased

Which of the following is an advantage of Target Return pricing?

Select one:

a.
Easiest method of calculating price

b.
Does not require any input for volume

c.
Tends to focus on maximum corporate profits

d.
Team will not focus on cost reductions

Which of the following is a disadvantage of Target Return pricing?

Select one:

a.
The math is generally more difficult for the pricing

b.
Does not lend well to market competition

c.
Items sold may be at a loss

d.
Demand may be significantly increased

Which of the following is an advantage of Target Return pricing?

Select one:

a.
Easiest method of calculating price

b.
Does not require any input for volume

c.
Tends to focus on maximum corporate profits

d.
Team will not focus on cost reductions

Which of the following describes the pricing method known as "going-rate" BEST:
Select one:

a.
Practice of increasing the basic pricing only to offer a discount that consumers will buy

b.
Determine what the competition charges and charge that

c.
Believes that the customer will primarily use charm pricing

d.
A method of identifying the return on investment desired from a particular product or service.
Which of the following is least likely an advantage of going rate pricing?
Select one:

a.
Brand is key selling point

b.
Maintain customer base

c.
Simple to prepare

d.
Location may be more important

Which of the following is LEAST valuable when modifying a company's pricing?

Select one:

a.
Product

b.
Structure

c.
Strategy

d.
Market

When modifying prices due to a product launch, which is NOT one of the three primary purposes?
Select one:

a.
New channel

b.
Product that is new to the business

c.
Line extension

d.
New-to-world
When pricing changes in a market, which of the following is least likely to have an impact?
Select one:

a.
New competitor

b.
New structure

c.
New regulation

d.
New product

When dealing with the newest competitor in the market, all of the following are beneficial to
evaluate, EXCEPT:
Select one:

a.
Their supply chain

b.
Their size in the market

c.
Their pricing methods

d.
Their product

Module 4 Discussion Forum: Identifying Pricing Methods and Strategies

Pricing methods and strategies are the processes and methodologies businesses use to set
prices for their products and services. There are many different pricing methods and
strategies, each with its own advantages and disadvantages. The best pricing method or
strategy for a particular business will depend on a variety of factors, including the type of
product or service being offered, the target market, the competitive landscape, and the
business's overall goals.

Common pricing methods:-

  Cost-plus pricing:
 Value-based pricing:
 Competitive pricing:

Common pricing strategies:-

 Price skimming
 Penetration pricing

 Premium pricing

 Discount pricing

When choosing a pricing method and strategy, it is important to consider the following
factors:

 Type of product or service: Different types of products and services have

different price sensitivities. For example, consumers are generally more price-
sensitive for consumer goods than for business-to-business products.
 Target market: It is important to understand the target market's willingness to
pay for the product or service. For example, luxury brands can charge higher
prices than mass-market brands.
 Competitive landscape: It is important to consider the prices charged by
competitors. If competitors are charging lower prices, it may be difficult to charge
a higher price.
 Business goals: It is important to align the pricing method and strategy with the
business's overall goals. For example, a business that is focused on market share
may want to use a penetration pricing strategy.

Which of the following best describes a channel structure?

Select one:

a.
The method which provides the customer with the most direct path to purchasing desired products but
not services.

b.
A way to provide your product or services to the end consumer via various modes and with varying
intermediaries.
c.
A service-driven layout that allow those with complex offers to provide customers immediate service.

d.
The lowest cost approach to align the products and services through one set of intermediaries.

Which of the following is NOT one of the basic consumer product channels outlined in the lecture?
Select one:

a.
Online

b.
Wholesale

c.
Direct

d.
Retail

Which of the following is NOT a channel function provided in the lectures?

Select one:

a.
Addressing payments

b.
Needs vs. wants

c.
Assuming risk

d.
Financing or funding

All of the following are marketing channel flows EXCEPT which one?
Select one:

a.
Manual
b.
Promotion

c.
Title

d.
Physical

When looking at developing a channel which of the following is NOT one of the steps?
Select one:

a.
Compare alternative channel methods

b.
Establish basic psychographics for suppoers

c.
Evaluate the channel partners

d.
Analyze the consumer for needs

When evaluating which channel partner is assigned specific tasks, which of the following is of LEAST
concern?
Select one:

a.
Growth in last period

b.
Inventory and supply chain

c.
Product returns

d.
Delivery time frames

Of the following, which is NOT a vertical marketing partner?

Select one:
a.
Retailers

b.
Consumers

c.
Wholesalers

d.
Manufacturers

Which of the following BEST describes the vertical marketing system?

Select one:

a.
A system of marketing efforts that focus on attracting and increases business in the same industry with
individuals at various levels.

b.
A system of marketing efforts that focus on reducing the overall costs to each of the participants in the
network relationship.

c.
A system of marketing efforts that focus on evaluating each level of the supply chain and replacing
individuals that underperform.

d.
A system of marketing efforts that focus on methods of interactions between supplier and consumer
and end with fewer individuals.

Of the following, which is NOT a vertical marketing partner?

Select one:

a.
Retailers

b.
Consumers

c.
Wholesalers

d. Manufacturers
Which of the following BEST describes the vertical marketing system?
Select one:

a.
A system of marketing efforts that focus on attracting and increases business in the same industry with
individuals at various levels.

b.
A system of marketing efforts that focus on reducing the overall costs to each of the participants in the
network relationship.

c.
A system of marketing efforts that focus on evaluating each level of the supply chain and replacing
individuals that underperform.

d.
A system of marketing efforts that focus on methods of interactions between supplier and consumer
and end with fewer individuals.

Which of the following is the LEAST important in determining a vertical marketing system?
Select one:

a.
Probabilities of success

b.
Marketing department structure

c.
Levels of market competition

d.
Size and volume of the organization

Of the following, which is NOT a vertical marketing system?

Select one:

a.
Affirmative

b.
Administrative

c.
Corporate

d.
Contractual

Which of the following is TRUE of horizontal marketing and not vertical marketing?
Select one:

a.
Competitors are valuable in the channels

b.
There is a strong focus on partnerships at the same level.

c.
Usually a single market benefits

d.
Size of the partners is of little concern

Which of the following is NOT a goal in horizontal marketing channels?

Select one:

a.
Focus on the same products

b.
Different industry

c.
Varying demographics

d.
Distinguished responsibilities

Which of the following is not a benefit for HORIZONTAL marketing systems?

Select one:

a.
Improves brand awareness

b.
Assists in all supply chain levels
c.
Increases sales opportunities

d.
Reduces overall costs for all partners

In a horizontal marketing system, which of the following is the LEAST beneficial for wholesalers?
Select one:

a.
Focus on new markets

b.
Expanded territories

c.
Improve space flexibility

d.
Share fleet resources

Of the following, which is NOT a distribution method for multi-channel scenarios?

Select one:

a.
Internet

b.
Market

c.
Wholesale

d.
Retail

Which of the following is the LEAST important in selecting a multi-channel marketing model?
Select one:

a.
Operations structure

b.
Relationships
c.
Customer preference

d.
Sales

Which of the following is NOT one of the primary online marketing channels?
Select one:

a.
Adwords

b.
Direct mail

c.
Website

d.
Internet ads

Which of the following is NOT an in-person method of multi-channel marketing?

Select one:

a.
Mobile

b.
Direct mail

c.
Telemarketing

d.
Television

Of the following, which is the BEST example of a Wholesalerr?

Select one:

a.
McDonald's

b.
Sam's Club

c.
Zara's

d.
Chinese manufacturer

Which of the following describes logistics the BEST of these descriptions:

Select one:

a.
Based on the supply chain, the goal is to improve expediency and reduce overall costs with increase in
profit margin.

b.
Focused on the fastest time to get products to the consumers.

c.
The effort by a company to reduce the number of stops in the supply chain.

d.
Intended to keep count of all stock owned or in transit for the organization

Which of the following is NOT a type of retailer?

Select one:

a.
Grocery store

b.
Producer

c.
Dollar discount

d.
Natural / organic

Which is one of the LEAST advantages of a mass merchandise company?

Select one:

a.
High quality
b.
Large variety of stock

c.
Low prices

d.
Significant space for stock

Which of the following is NOT a benefit of wholesaling?

Select one:

a.
Fewer entry barriers

b.
Avoid discounted shipping

c.
Lower facility costs per square foot

d.
Frequently discounted shipping

Which of the following is NOT a benefit of wholesaling?

Select one:

a.
Higher costs per unit

b.
No obligation for direct selling

c.
Usually earn loyalty rewards

d.
Regulations are declining

Which of the following is NOT a listed logistics decision in the lecture?

Select one:

a.
Dispatching

b.
Programming order software

c.
Materials planning

d.
Network design

Which of the following is NOT a benefit of improving logistics?

Select one:

a.
Reduce efficiency

b.
Reduce inventory

c.
Reduce lead times

d.
Improve quality

Which is NOT one of the competitive factors for supply chains domestically?
Select one:

a.
Taxes

b.
Tariffs

c.
Labour rates

d.
Supply chain uncertainty

Of the following which is LEAST a competitive factor for most supply chains?
Select one:
a.
Consumer demographics

b.
Proximity to suppliers

c.
Key competitor locations

d.
Political stability

Which of the following is about as important to domestic supply chain as international supply chains?
Select one:

a.
Dock worker strikes

b.
Labour rates

c.
Trade regulation

d.
Customs technology

Which of the following affects international supply chains more than domestic?
Select one:

a.
Tariffs and import excise taxes

b.
Environmental concerns

c.
Customer collaboration

d.
Use of financial resources

Which of the following was NOT identified in the lecture as a concern for future trends of logistics?
Select one:
a.
Customization methods

b.
Increased domestic suppliers

c.
Inventory flow

d.
Fulfillment speeds

Considering the impact from the IoT, which of the following is LEAST valuable to the Marketing
Manager to consider?
Select one:

a.
Source of the technology

b.
Software considerations

c.
Hardware components

d.
Overall data security

Which is the LEAST relevant component to an Integrated Marketing Communication plan?

Select one:

a.
Design

b.
Digital

c.
Relevant

d.
Contacts
Which of the following is NOT an alternate term for Integrated Marketing Communication?
Select one:

a.
Marketing structures

b.
Public affairs

c.
Digital communications

d.
Investor relations

When considering public relations components, which is the LEAST important phrase to describe it?
Select one:

a.
Takes feedback

b.
One-directional

c.
Uniform

d.
Goodwill

Which of the following is NOT one of the Integrated Marketing Communication Tools from the
lecture?
Select one:

a.
Supply chain

b.
Sales promotions

c.
Direct marketing

d.
Events and experience

Which of the following is NOT a step in the Marketing Communication Process?

Select one:

a.
Sender

b.
Model

c.
Message

d.
Feedback

Which of the following is NOT a step in the Marketing Communication Process?

Select one:

a.
Social

b.
Encoding

c.
Receiver

d.
Decoding

Module 5 Discussion Forum: Managing Channel Dynamics & Integrated

Marketing Communication

IMC is a strategic approach to marketing that involves coordinating and integrating various marketing
channels and communication methods to deliver a consistent and unified message to target audiences.
Here are some new and evolving platforms that have become prominent in the field of IMC:
1.) Social Media: Social media platforms like Instagram, LinkedIn, Facebook have continued to grow and
are crucial for IMC effort, especially for reaching younger demographics.

2.) Influencer Marketing: Collaboration with social media influencers and content creators has become
a significant trend in IMC, particularly in industries like fashion, beauty and gaming.

3.) Messaging Apps: WhatsApp Business, Facebook messenger ang other messaging apps have become
important for personalized customer engagement and support.

4.)Podcasts: Podcasts advertising and branded content have gained popularity as a means of reaching
engaged, niche audiences.

5.)E-commerce Integration: Social commerce, shoppable posts, and integrated e-commerce features
within platforms like Instagram and Pinterest have make purchasing more seamless

6.) Programmatic Advertising: Automated ad buying and placement have become more sophisticated,
allowing for highly targeted advertising.