Practical No: - 15
Prepare a set of short, medium- & long-term goals for starting
a chosen small-scale enterprise
Theory: -
At the most basic level a ‘Goal’ is a desire, objective or outcome you wish
to achieve.
Short-term goals: -
The short-term goals (0-6 Months) are: -
1. Increase market share.
2. Increase community outreach.
3. Maintain profits.
4. Reduce energy/Decrease tools necessary for
operation.
5. Grow shareholder value.
6. Increase percentage of sales made with new
products/product feature.
7. Invest in quality management.
8. Focus on leadership skills for team members.
9. Maintain or decrease debt.
10. Balance budget for x period.
11. Calculate and Create the Best Value of Product.
12. Make Product More Reliable/Create a Reliable
product
13. Cross-Sell to Long Term Customers.
1
Medium- term goals: -
Medium term goals (6 months-2 years) are: -
1. Increase market share.
2. Develop a new product or service.
3. Reduce cost.
4. Implement an employee program.
5. Increase shareholder value.
6. Build a strong customer base.
7. Establish partnership.
Long-term goals: -
Long term goals (2+ years) are: -
1. Expand the business.
2. Build a strong brand presence.
3. Increase operational efficiency.
Conclusion: -
We can prepare a short, medium & long-term goals for a chosen
enterprise.
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