The document discusses plans for an upcoming company meeting. It covers the following agenda items:
1) Approving minutes from the last meeting. 2) Matters arising including internet usage and survey results. 3) Receiving a financial report and budgets. 4) Arranging an upcoming managers' conference. 5) Reviewing an expense policy. 6) Setting up a group to conduct a staff survey on organizational changes. 7) Deciding the date of the next meeting.
The document discusses plans for an upcoming company meeting. It covers the following agenda items:
1) Approving minutes from the last meeting. 2) Matters arising including internet usage and survey results. 3) Receiving a financial report and budgets. 4) Arranging an upcoming managers' conference. 5) Reviewing an expense policy. 6) Setting up a group to conduct a staff survey on organizational changes. 7) Deciding the date of the next meeting.
The document discusses plans for an upcoming company meeting. It covers the following agenda items:
1) Approving minutes from the last meeting. 2) Matters arising including internet usage and survey results. 3) Receiving a financial report and budgets. 4) Arranging an upcoming managers' conference. 5) Reviewing an expense policy. 6) Setting up a group to conduct a staff survey on organizational changes. 7) Deciding the date of the next meeting.
The document discusses plans for an upcoming company meeting. It covers the following agenda items:
1) Approving minutes from the last meeting. 2) Matters arising including internet usage and survey results. 3) Receiving a financial report and budgets. 4) Arranging an upcoming managers' conference. 5) Reviewing an expense policy. 6) Setting up a group to conduct a staff survey on organizational changes. 7) Deciding the date of the next meeting.
• Internet usage • Survey results 3. To receive a financial report
• Budget –expected • Estimated budget –social media 4. To decide on arrangements for the managers’ conference
• 5. To review the policy on payment of expenses
6. To set up a group to conduct a survey of staff attitudes to recent organizational changes
7. To decide the date of the next meeting
As we all agreed last week, I think we are clear about the first item. For the ones who attended today let me briefly explain that we have decided to make a sales promotion. Also, for our new packaging, we need the brand strategy to be agreed on for the launch campaign. We can see the creative alternatives for TV advertising, press, SMS text messaging, direct mail, radio, outdoor billboards, cinema advertising and product placement in our next meeting and that has to be before June 24th. I hope to see the POP materials today. In order to create customer loyalty, we need to set the right communication and change the customer attitude from “anyway we have it at home” to “I made the right decision again”. The survey results show us that we are a good choice for all mothers who want to share expertise. The brand image is fully appreciated as the best among all brands from the first day we met until today. The questionary needs to be developed which means we can learn more about how they share recipes, which books they use, how often they use internet... This way we can decide for the ways to share recipes and talk about the speaking club project for the children and use internet more efficiently. We still didn’t receive the budget. Estimated budget for social media is 20.000 TL. The maximum cost of this project is calculated for micro influencers that means maximum 50K (50.000). These influencers all have videos to share, talk about interesting topics, they are highly appreciated at their social media usage, they like researching new ideas and speak the social media language effectively.
After the managers’ conference we can meet again. We need to get the price advantage strategy to be approved before we meet again. We’ll get back to you about that as soon as possible. All our competitors are giving price advantage, but we need to make another survey for that, but we added a few questions to the questionary regarding the decision- making process in the stores.
A company has a cost advantage when it can produce a product or provide a service at a lower cost than its competitors.
Budget indicate us the maximum cost of this project, even before any planning, while estimation indicates the planned costs for this project taking into account effort allocation and cost of each of the resources allocated.
A questionnaire is the term used to describe the set of questions you're asking an individual. A survey is the process of collecting, analyzing and interpreting data from many individuals. It aims to determine insights about a group of people.
A sales promotion is a marketing strategy in which a business uses a temporary campaign or
offer to increase interest or demand in its product or service. There are many reasons why a business may choose to use a sales promotion (or 'promo'), but the primary reason is to boost sales.
Marketing communications do not simply portray brands: they constitute those brands in the sense that the meaning of the brand cannot be properly understood in separation from its brand name, logo, advertising and other communications associated with it. Whether brand a is better designed, more attractive, easier to use, or more useful than brand b is rarely something that can be decided finally and objectively. It is usually to some degree a matter of opinion. This is where advertising acquires its suggestive power. It occupies a realm in which consumers are actively seeking suggestions to layer consumption with new social significance. In marketing management texts advertising is conventionally regarded as one element of the promotional mix, a management tool defined by its explicitly promotional, mediated and paid-for character, and differentiated from other marketing communications disciplines such as public relations, personal selling, corporate communications, sales promotion and so on. In turn, promotion is regarded as one sub-category of the marketing. Advertising and Promotion management mix of price, product (design) and distribution. The advertising industry often pays little regard to such hierarchical sub-divisions, preferring to see all marketing elements as interacting parts of a whole. This view cuts across communications disciplines and acknowledges the interlocking and symbiotic relation of the elements of marketing.
Advertising and promotion: Communicating brands seeks to promote a greater
understanding of the subject area both as a managerial discipline and as (arguably) one of the most far-reaching cultural forces of our time. To this end the book offers a thorough descriptive account of how advertising and promotional campaigns are devised and executed and the role they play for international brand marketing and other forms of organization such as charities and government agencies.2 This managerial perspective is used as a point of departure from which to better understand how advertising comes to have its persuasive effect on individuals and its pervasive influence on individual and collective cultural lives. The managerial perspective on advertising is framed within a conceptual account of the nature of the engagement between consumers and advertising.
Advertising has, perhaps, lagged somewhat behind the broader field of consumption as a focus for social research. Advertising is, though, an ‘integral part of twentieth-century consumption’ and an ‘important form of representation in the contemporary world’ (Nava et al., 1997: 3–4). As a form of representation, advertising takes signs and meanings extant in non-advertising culture and transforms them, creating new representations in juxtaposition with marketed brands. Advertisements can be seen as ‘dynamic and sensuous representations of cultural values’ (Lears, 1994, in Richards et al., 2000: 1). The ways in which we consumers interpret advertisements can reflect our own culturally-derived values and our culturally-learned fantasies and aspirations.
Instant Access to Art and the Challenge of Markets Volume 1: National Cultural Politics and the Challenges of Marketization and Globalization 1st Edition Victoria D. Alexander ebook Full Chapters
