Global Media Alliance

COMP AN Y PR OF I L E
 Global Media Alliance Company Profile

Introduction
Contents
Who We Are
Quick Facts
Core Values
Awards & Recognitions

Our Services
Advertising
Public Relations
Events Management & Brand Activations
Digital Media
PPP Facilitation Services
Capacity Building Services
Broadcast Brands

Our Work
Clients
 Global Media Alliance Company Profile

Who
we are
An integrated international communications and advisory company
with 20 years of experience and expertise in Public
Relations & Media Consultancy, Events Management,
Creative Services & Brands Advertising and Digital Innovations.

A multi-facetted Media House with broadcast outlets

targeting the various segments of the Ghanaian market.

An entertainment house that prides itself in bringing to

Ghanaians a world class cinema experience through
partnership with Silverbird and Global Cinemas.

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 Global Media Alliance Company Profile

Quick Facts

6 local offices plus affiliates in several Average client relationship 5+ years

key markets.

300+ well trained employees 20 years in the media industry

30+ awards in last 5 years Strong leadership and management team

Several international affiliations such Recently won IPRA Best Corporate Communications
as Weber Shandwick & Fleishman Hillard Agency. Also awarded PR Consultancy of the Year
in Ghana two years in a row

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 Global Media Alliance Company Profile

Core Values
Hard Work

Creativity

Integrity

Mutual Respect

Fun

Responsibility

Fun

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 Global Media Alliance Company Profile

Awards & Recognitions

Year after year, Global Media Alliance has been celebrated by the world as
one of the best Media & Communications company in Ghana.

We boast of an impressive line-up of Awards and Recognitions from both

Local and International Institutions. These are testaments to our dedication,
hardwork and desire to always deliver quality results.

Awards
• Best Agency in Corporate Communications at the International
Public Relations Association (IPRA).

• Best Employer Brand Award at HRD Congress 2017.

• PR Consultancy of the year at IPR Awards 2016 & 2015.

• 2014 Media Winner of Africa’s Titans Awards by CEO Communications

awarded to founder, Edward Boateng.

• 2013 African Business Leader of the year award to founder, Edward

Boateng by African Business Magazine and IC Publications.

• Honorary award for contribution to Media excellence at RTP Awards 2013.

• PR Consultancy of the year 2013 awarded by the Institute of Public

Relations (IPR), Ghana.

• Only company from Ghana to be nominated for the Award for Environ
mental Sustainability at the African Business Awards 2012, organized by
the African Business Magazine and the Commonwealth Business Council
(CBC).

• CIMG Media Organization of the year 2011.

• CIMG Emerging brand of the year 2010.

Recognitions
• Co-founders of the CNN-MultiChoice African Journalists of the Year
Awards.

• Corporate Member of the Institute of Public Relations, UK.

• Corporate Member of the Institute of Public Relations, Ghana.

• Platinum Member of the Advertisers Association of Ghana.

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 Global Media Alliance Company Profile

Our Services

CREATIVE
WORKS

DIGITAL
INNOVATIONS
& SOCIAL MEDIA
MARKETING

PR & MEDIA
CONSULTANCY

EVENT
MANAGEMENT
& BRAND
ACTIVATIONS

ADVERTISING

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 Global Media Alliance Company Profile

ADVERTISING
We're a leading regional advertising agency, delivering what we do best: engage, provoke action for brands and organizations to deliver
intended business results. As platinum members of the Advertisers Association of Ghana (AAG), we set and adhere to creative and trendy
industry standards that are thought-provoking and engaging.

We handle Radio & TV Commercials, Documentaries, Product activations, BTLs (Posters, Brochures, Magazines, T-shirts, etc.),
Out-Of Home (billboards),

Our diligent and excellent trends have given us the opportunity to work for some companies like Diamond Cement, Fidelity Bank,
Awake Purified Drinking Water, Marine Drive Investment Tourism Project, Ministry of Sanitation and Water Resources.

Some of our advertising campaigns include:

Awake Purified Drinking Water (One4Life)

We captured the heart of Ghanaians as they purchased a bottle of Awake Purified Drinking Water to save hearts at the Cardio Thoracic Center
of the Korle- Bu Teaching Hospital. With our advertising strength, we developed and positioned Awake Purified Water to be the preferred
drinking water in the country.

Fidelity Bank (Save for Gold)

Our concept made Fidelity Bank obtain 41,000 new accounts beyond their number of clients expected.
The concept was simple - open an account, deposit and maintain a certain amount for 3 months and qualify for the gold bar.

Ministry of Sanitation and Water Resources (Sesa wo Suban)

As the lead originators and advertising agency for the National Sanitation Campaign which was aimed at sensitizing Ghanaians
and advocating for change in habit. We have paved the way for change to happen and stay.

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 Global Media Alliance Company Profile

PR & Media Consultancy

Awarded Best Corporate Communications Agency 2017

by IPRA and Public Relations Consultancy of the year
2015 and 2016 by the Institute of Public Relations Ghana.
GMA is one of the oldest locally owned PR and Media
Consultancies in West Africa.

We are the Ghana affiliate for Weber Shandwick and

Fleishman - Hillard, both top 5 PR firms in the world.

Over the years we have developed effective PR

strategies to influence public perceptions on leading
Global Brands, Government and Non-Government
Organizations operating in Africa.

Brand Communication
In today’s marketplace, ideas matter more than
ever – ideas that audiences see as their own, which
can be authentically expressed through a brand.
GMA harnesses the power of insights and creativity to
carve messages that transform brands.

Crisis Management
Companies spend years building a brand, establishing
their reputation. Then crisis hits, and overnight, CEOs
and their teams are under siege. At GMA, we apply a
series of proven tools throughout the process to help
manage reputation in the face of crisis.

Media Relations
Our media relations professionals know what makes a
story — and have forged trusted relationships with those
in the media who are most interested in telling those
stories. This enables us to consistently secure the top-tier
placements for our clients.

Public/Government Affairs
Governments play a powerful role in the economy,
and companies cannot remain unconcerned to their
relationship with them. GMA’s public affairs specialists
offer a dedicated team of experts in politics and policy,
to help with Public Affairs.

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 Global Media Alliance Company Profile

Reputation Management
Reputation is a fundamental quality of every organization
– what stakeholders believe about it, expect from it and say
about it to others. Through our leadership positioning strategies,
we assist clients have a respectable reputation in the market.

Strategic Integration
Organizations have many messages to communicate
across many channels. Collaborating with other agency
partners to develop holistic marketing communications
plans that connect the dots across disciplines is one of
our strong areas at GMA.

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 Global Media Alliance Company Profile

Events Management & Brand Activations

Our team of experts develop and implement tailored
marketing solutions to positively influence public
perception of companies, brands and products.

We also offer results-oriented event management

solutions. We have successfully planned and executed
epoch-making events such as the Opening & Closing
Ceremonies of the African Cup of Nations 2008, the
CNN African Journalist of Year 2010, Fidelity Bank “
Go for Gold” Promo, Marine Drive Tourism Investment
Project, CAF Awards 2017, National Sanitation Campaign
among others.

Branding & Marketing Campaigns

Branding is one of the most important aspects of
any business, large or small, retail or B2B. Branding
establishes a significant and differentiated presence
in the market that attracts and retains loyal customers.
These principles are what guides our branding and
marketing strategies that we propose to our clients.

Conferences
Organizing a seamless and flawless conference poses
as a difficulty for most companies or individuals. At GMA,
our tried and tested methodology for organizing events
have always met the expectations of our clients.

Promotional Campaigns
GMA has consistently developed and implemented
ideas in an organized and active way towards goals
set by clients in promoting their brands and products.
We have undertaken all scales of promotions, from
small to nationwide promotional campaigns.

Product launches and Introductions

First impressions leave lasting impressions on the minds
of consumers. GMA has mastered the art of launching
products that create an intimate bond between the
products and the consumers.

Awards Ceremonies
GMA has over the years organized world class award
ceremonies that cut across various industries. At GMA,
our team of event experts pay attention to the fine
details to organize seamless award ceremonies.

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 Global Media Alliance Company Profile

Digital Innovation & Social Media Marketing

In our current rapidly evolving world, it is imperative for brands to have an online presence.
We provide innovative and trendy social media and digital marketing strategies that bring
our clients closer to their targets and consumers online.

We are a full service digital marketing agency in Ghana providing 360 degrees marketing and
advertising solutions. We help connect the values of brands and organizations online with the
values of their audience to create real passion, authentic exchange and what matters most —
meaningful relationships.

Digital marketing is changing the way we do business in Ghana. At Global Digital, we help
companies embrace this and find a gold mine of data that will be a driver for industry analysis
& competitor insights.

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 Global Media Alliance Company Profile

whoopro
A D IG IT A L IN F L U ENCER M ARKETING PLATFORM
Whoopro is an influencer marketing platform that connects brands with highly engaged online influencers
and publishers.

Whoopro has been developed with a rich database of celebrities and online influencers with huge followership,
for your brand campaigns and to monitor how they engage with your brands in real time.
Key Functionalities of the platform include:

• Social Media Integration (Instagram , LinkedIn, Facebook and Twitter)

• Keyword & Hashtag monitoring
• Influencer Database
•Display Advertising

FOR ADVERTISERS

Create viral campaigns tailored People influence people. Select the Set your budget and control your Analyse and track performance
to reach your target audience in right speakers for your campaign to spend on campaign. Edit your spend of your campaign and measure ROI
a personal way through influencers. reach and engage your target audience. on running campaigns with ease. in real time.

FOR INFLUENCERS

Sign up as an influencer Accept invites / request to join a campaign Get paid after the completion
with your social accounts. and execute campaigns. of each campaign.

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 Global Media Alliance Company Profile

Public-Private Partnership (PPP) Facilitation Services

Global Media Alliance through its directors and shareholders, has gained substantial experience and insight in the facilitation
and management of Public-Private Partnership projects from Procurement to Implementation stages.

The partners have been involved in PPP projects where the following services were offered:

· Private Party Bidding Team Mobilisation and Management;

· PPP Bid Concept Development and Feasibility Analysis Management;

· Management of PPP Bid Preparation and Submission;

· PPP Agreement & Financial Close Management;

· PPP Project Implementation Management; and

· PPP Service Commencement Interface Management;

· Development Implementation Coordination, Monitoring & Control.

Capacity Building Services

GMA offers a wide range of capacity building services to public and private clients across the continent.
More specifically, GMA has set up E-Academy, a training institute that provides capacity building and practical training in the following:

· PR & Media Relations Management

· Crisis Communications Management

· Social Media & Digital Innovations Management

· TV & Radio Production

· Video Production & Editing

· Event Management

· Brands Marketing

The academy provides both classroom sessions and onsite training as well as internship opportunities.

GMA also allows its highly skilled professionals to work from the offices of our clients in order to beef up their
capacity to deliver business results.

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 Global Media Alliance Company Profile

Broadcasting
Communication comes in many forms and our broadcast brands have served Ghanaians well. With two strong
radio stations and a tv station. We dish out the best entertainment, sports and political news to every soul that
tunes in.

e.tv Ghana

Is a free to air terrestrial and digital television network broadcasting 24-hours a day since October, 2009.
The station reaches out to Ghanaians with quality content in six regions; Greater Accra, Ashanti, Western,
Central, Volta and Eastern. We have gained the trust of the population with all our edutainment on shows
like The Team and Late Night Celebrity Show amongst others.

Happy Fm

Our vision to engage and initiate Ghanaians into a world of Sports came to light in 2002. We have lived up to the
task and continue to give relevant sports content to listeners. The station has carved a niche for itself as being
the nation’s number one sports station in the country.

We have spread our tentacles and currently broadcast social and political issues as well. Our name comes up
with programs such as Anopabosuo Sports and Nsempii.

YFM

We are the number one Urban Radio Station within the golden broadcasting triangle in Ghana: Accra, Kumasi
and Takoradi. We provide the best entertainment, music and youth oriented events in the country.
Our programs lay educational fundamentals as we take the youth round in circles in the entertainment world.
YFM regularly unearths new talent in Ghana. Talk of Dryve of Ur Life & Ryse and Shyne, Y Lounge are programs
you cannot miss.

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 Clients Global Media Alliance Company Profile

Finance

FIDELITY BANK

Fidelity Bank Ecobank Barclays Bank

Initiated and managed a deposit mobilisation Launched and managed the largest Handled corporate communications for Barclay’s Bank
campaign called “Go For Gold” which is one Initial Public Offering (IPO) in Sub-Saharan Africa. during their Miles Ahead campaign.
of the most successful mobilisation campaigns Also recently managed social media marketing
in Ghana from a bank. Launch of Fast and Fasy Loan. campaign for their new product, Ecobank Mobile App.
Managed 10th Anniversary celebration of the bank.
Engaged as their Corporate Communications Agency

Prudential Bank Amal Bank/Bank of Africa

Handled corporate communications Managed Amal Bank’s
for Prudential Bank including internal brand transition to Bank
Opportunity International
Planned and managed the 10th
communications and Media Relations. of Africa and Bank of Africa’s
anniversary celebration of
launch in Ghana.
Opportunity International in Ghana.

Telecommunications

Vodafone MTN Zain

Currently the official PR agency for Worked with MTN during their local Managed the launch of Zain in Ghana
Vodafone handling corporate communications. roll-out of sports activities during and handled their corporate communications.
the 2010 World Cup in South Africa.

Mobile Communication & Devices

Samsung West Africa HP DStv Huawei

Official Communications Agency for Samsung West Managed all communications Managed the launch of their Engaged by Huawei for a 3-12months
Africa for 3 years. GMA is responsible for Media relating to the Launch of HP Mobile TV service. Worked with them public awareness campaign for Huawei products
Relations, Corporate & Brands Communications, office in Ghana as well as to promote various programs that DSTV in Ghana.
Government & Stakeholder relations as well other HP projects in Ghana. broadcasts such as the Face of Africa
as Community Projects and CSR. Pageant and Big Brother Africa.
DSTV is a multi-channel digital satellite
TV service and Africa’s leading
pay TV operator.

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 Global Media Alliance Company Profile

Oil & Gas

TULLOW ENI
Conceptualized and manage the Naming Ceremonies Developed concept and managed the Naming Ceremony
for FPSO Kwame Nkrumah and FPSO Prof. John Evans Atta for FPSO John Agyekum Kufuor in Singapore.
Mills in Singapore. Also managed events and media relations Also managed the commenmoration of First Oil from the
for commemorating First Oils from the Jubilee and TEN Fields. Sankofa fields.

Construction & Real Estates

Skyville Luxury Apartments Diamond Cement Ghana Limited

Managed the sod cutting & launch ceremonies for the construction of Official Digital Agency for Diamond Cement,
Skyville Luxury Apartments in Accra Ghana by KO&G. Organized a series a leading Cement Manufacturing Company in West Africa.
of stakeholder, investor & media relations engagements relating to GMA assisted with the launch of a new factory in the
the project. GMA managed the sales & marketing of the Western Region of Ghana.
residential apartments.

Airlines & Transport

Delta Airlines South African Airways RwandAir

Localized their international crisis response plan Managed the launch of their Accra-Washington route Designed and implemented a series of advertising
and are prepared to manage implementation of the and engaged them in a number of sponsorship deals campaigns aimed at creating and maintaining top
local plan if the need arises. as a way of promoting the brand among its target audience of mind awareness and positioning them as the
“go-to” airline for African destinations.

Safebond Africa Tata Africa Holdings Ghana

Managed their CSR initiatives in addition to handling their CEO’s reputation Managed Tata’s launch into Ghana and introduced their vehicles to consumers.
management and crisis management when dealing with employees or any This included media relations and below the line market activations.
disputes with the local government,
Safebond Africa works in the maritime industry as a port operator.

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 Global Media Alliance Company Profile

Beverage & Consumables

Guinness Ghana Breweries Ltd Kasapreko Company Limited (KCL) Starbucks

Managed PR and Communications relating to their brands Managed products launched and brand Mediated a dispute between Starbucks
and marketing campaigns. Key among them is the marketing campaigns for Kasapreko Company Limited. and the governments of Ethiopia, Kenya and
Made of Black Campaign for Ghana Market. Engaged as Digital Agency. Rwanda to bring the conflict to a resolution.
Official PR and Communications Agency for GGBL Ghana Journalists were arranged to visit the farmers
to get their side of the story and meetings
were arranged with the President of
Kenya and the President of Ethiopia.

Healthcare

Roche Kinapharma
Organized a series of media events including Worked with them to secure sponsorship of the FOCOS Clinic
quarter media academy where key journalists Ghana Premiere League, Ghana’s national football Handled their launch into Ghana and a rebranding
and editors are trained on health reportage league. Kinapharma is one of the top three campaign. FOCOS Clinic is a clinic that is dedicated
and new trends in the pharmaceuticals industry pharmaceutical companies in Ghana and GMA to providing orthopaedics and spine care
handled the roll out of the Sponsorship. to the underserved.

Education, Lifestyle & Sports

Joyce Ababio College

Puma of Creative Designs
Contributed to the branding Created and managing the first online tutoring
of their football ambassadors portal a creative design institution in Ghana.
and their CSR strategy by organizing
events in underprivileged neighborhoods AITEO CAF Awards
handling media management and coordination. Developed concept and assisted with the event
management of AITEO CAF awards 2017
as co-organizers.
Embassies & Diplomatic Affairs

Olusegun Obasanjo Thabo Mbeki South African High

Former President Namibian High Commission Angolan Embassy
Former President of Nigeria Launched the high commission in Ghana Commission
Trained and advised some of the of South Africa Developed Freedom Day Golf
Managed the 40th Independence
Trained and advised some of the and managed the 25th Independence Day Day celebration for Angolan
members from the cabinet and the office celebration for the High Commission in Ghana. Tournament concept in
of the President on how to communicate members from the cabinet and the office Embassy in Ghana
collaboration with the South African
effectively with the public as well of the President on how to communicate
High Commission in Ghana and
as the media. effectively with the public as
organize the event annually
well as the media.
to commemorate the South African
Freedom Day.
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 Global Media Alliance Company Profile

Developmental Agencies

FHI360 WABiCC STAR-Ghana

Designed concept and managed the nationwide Reading Set up social media account and managed their Developed concept and executed an anti-corruption
Festival across the 10 regions of Ghana. Also managed the social media and online presence to create and peaceful elections campaigns aimed at through
media relations, creative productions as well as public awareness on climate change. our broadcast outlets.
awareness campaign for the project. Also manages creative works including
booklets design and printing and video productions on need basis.

UKAID
Developed concept and managed
the first ever Agribusiness Investment
Forum and exhibition through Market
for Agriculture Development (MADE) AGRA FARA UKGCC
project in Northern Ghana. Local and international media coordination Local and international media coordination Media coordination and social media
Also developed all creative works, for a corporate launch event. for a corporate launch event management for United Kingdom-Ghana
advertising and social media campaigns Chamber of Commerce.

Government & Public Affairs

IFC/Government of Ghana Ministry of Information in Ghana National Communications Cocoa Marketing Company
Managed a series of public and Organized several communication Authority in Ghana Managed media and publicity for their 50th anniversary
workshops for some of the personnel Assumed the role of advisor to launch and associated events.
stakeholder consultations for Private
of the Ministry utilizing industry experts the Board on the new way forward Involved a phased PR and Event roll out.
Sector Participation in Electricity
and best case practices in communication. in light of changing global technology.
Company of Ghana
Experts came from several countries
including the UK and South Africa where
communication grids using a nerve
center approach had been developed
and utilized successfully.

Ministry of Tourism, Arts and Culture, Ghana Ministry of Sanitation and Water Resources
Organized a series of media and corporate events Developed and launched a comprehensive national sanitation
for Ministry of Tourism and Ghana Tourism Authority. campaign project and currently assisting with public awareness
Key among them include World Tourism Forum Africa Summit drive for the Ministry of Sanitation and Water Resources.
and Launch of Marine Drive Tourism Investment Project.

Destination Marketing

South African Tourism Heart of Nigeria Campaign Rebranding Ghana

As their PR agency in Ghana, Managed communications and nationwide activations A campaign implemented by GMA through strategic
GMA helped position South Africa as the ideal tourist to position Nigeria as a preferred investment communications to help make Ghana attractive to
destination in Africa through strategic communications. destination in Africa. investors and tourists.

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