1.

Search engine optimization (SEO)

Search engine optimization, or SEO, is an umbrella term used to describe a number of strategies that
boost your rankings in search results for keywords and phrases related to your business.

SEO can be broken into two categories: On-page and off-page SEO.

On-page SEO refers to any optimization you perform on your website. It can include:

1. Improving your site’s speed

2. Adding keywords to your URLs, page titles, and headings

3. Creating and updating content about your products and services

Off-page SEO, on the other hand, refers to optimization that occurs away from your website. This
primarily involves earning backlinks to your website from other reputable sites.

Both on-page and off-page SEO can help your site rank higher in search results and ultimately allow
you to reach more customers and earn more revenue online.

2. Pay-per-click (PPC) advertising

Pay-per-click (PPC) is a popular online advertising model. With PPC, marketers bid for placement in
a search engine’s sponsored links for specific keywords and phrases. If your bid is among the highest
for any given keyword, your ad will appear above organic search results when users type that
keyword into the search bar.

One of the benefits of PPC as an Internet marketing strategy is that your ads can begin sending
relevant, qualified traffic to your site the minute they are clicked to go live.

3. Content marketing

Content marketing is one of the most effective ways to generate new leads online.

It involves creating infographics, blog posts, ebooks, guides, and other original content. You can also
use visual content like photos and videos to give people an inside look at your business.

Content marketing positions your company as an authority in your field, and people will be more
likely to want to learn about your products after reading a helpful piece of content you created.

4. Social media

Maintaining a presence on social media platforms can help your company connect with current and
potential customers, making it a must-use online marketing strategy.

You can use social media to engage users, provide them with helpful information about your business,
and develop relationships that encourage them to purchase. If anyone has questions about your
business, they can contact you directly on social media, and you can help them take the next steps
with your company

5. Email marketing
Email marketing allows you to connect with people right in their inboxes. And it can earn you an
incredible ROI — in fact, you have the potential to earn $44 for every $1 you spend.

Email platforms like EmailMarketingFX offer easy-to-use templates that you can easily customize to
fit the needs of your business. You can also segment your email lists and personalize your emails
based on a user’s behavior on your site.

For example, if someone downloads a guide about SEO, you can follow up with additional resources
and helpful information to help them learn more about your services.

Email is a great way to keep in contact with current and potential customers and provide them with
updates so they can stay in the know about your business.

7. Conversion rate optimization (CRO)

If you want to get more from your web traffic, conversion rate optimization (CRO) is essential.

CRO allows you to test elements on your website, like buttons, images, and various layouts, to see
which versions your visitors prefer.

For instance, maybe a green button receives more clicks than a red button, or maybe your visitors
prefer one image over another or a specific version of a form.

Understanding which elements resonate with potential customers can help you optimize your site and
ultimately earn more conversions and revenue. That’s why many companies use CRO as an ongoing
Internet marketing strategy.

8. Reputation management

Reputation management services help your business appear more trustworthy in the eyes of Internet
searchers

9. Influencer marketing

With influencer marketing, you can connect with high-profile people online and have them share
information about your products with their followers. In other words, influencer marketing allows you
to build relationships that can help you attract loyal customers.

10.. Remarketing

Another critical aspect of digital marketing is going after prospects again with marketing content if
they didn’t respond to your site’s banner ads the first time. This works by tracking these visitors
through cookies and creating new ads on related sites.

You can also create new ads on your site to better target your prospects. The information you get from
your site visitors gives you valuable data to tweak your ads to their pain points.

Ultimately, remarketing helps you stay more engaged with prospects, aids in brand awareness, and
increases conversions. You can also gain the customers of your competitors, helping pay back any
investment you place in creating new ads.
11. Responsive Web Design

Reaching customers by mobile is more or less the standard now, and that’s going to go on into the
coming decade. Making your website conform to mobile screens is one of the most essential parts of
digital marketing. The only way you can make this work successfully is through responsive web
design.

With responsive programming, you can make your website automatically conform to all mobile
screens. This is going to mean more than one format, including tablets and increasing use of smart
watches.

While you’ll have to work with a web designer to make this work, you’ll want an SEO expert for
another aspect of RWD. AMP (or Accelerated Mobile Pages) is a new open-source code helping to
make mobile web pages load faster.

Google gives precedence to websites using this, so take it seriously. It’s especially useful if you have
a publishing site or post content to your website on a regular basis.

12. Influencer Marketing

Have you thought about how you can take on a digital marketing campaign without having to spend a
fortune? While you can save money doing email marketing and inbound techniques, hiring
influencers does the same.

If you think hiring influencers to promote your brand online is all about hiring celebrities, think again.
An influential person on social media doesn’t always have to mean being a celebrity. It can simply be
someone with a lot of followers and a good track record of promoting products.

Forbes notes you need to identify top influencers first, which is going to involve a little research. You
can do this by doing hashtag searches on places like Twitter to see what people are saying about
topics related to your industry.

Reach out to these influencers on social media and ask them if they’d be willing to promote your
brand. Some may offer to do it in exchange for free products. However, most are going to demand a
fee.

Be sure to track your results to assure your ROI. Keep in mind those with fewer followers can have
just as much influence as those with ten times the amount of followers.

13. Video

Over the last decade, we became a more visual culture attracted to imagery in the digital realms. A lot
of this comes in various forms, but there isn’t any question video rose to the top.

We’re at the point now where more consumers of content prefer video above any other visual
medium. Recent statistics show 87% of all online marketers now use video content of some sort.

A lot of this comes from massive viewership on places like YouTube. Regardless, where you post
videos isn’t going to matter without compelling content.

The personalized video has become a norm lately, or at least ones directly addressing pain points of
targeted viewers. The same goes with making your business look more human.
Successful video marketing can mean behind-the-scenes tours of your business, or testimonials to
show the human side of your brand. This means paying attention to one major trend in video
marketing: Storytelling.

When you can tell a compelling story about your business and prove you can solve the pain points of
customers, you have a can’t-miss formula.

It’s also smart to keep your videos as short as possible, if not in a series. Attention spans are as short
as ever, and you’ll need to tell your story in a compact way with a compelling hook.

14. Revisiting Your Landing Pages

If you’ve already created a landing page as part of your digital marketing campaign, are you sure
prospects who visited before are going to come back?

This is a question that should become the central core of your digital marketing efforts. All marketing
experts reiterate how landing page traffic is the nucleus of successful inbound marketing.

The problem is your landing page perhaps isn’t very enticing at the moment. Solving this (in part)
comes down to web design, including where you place your Call to Action and advertising.

It goes beyond what you place on your website, though. You’ll want to invest in PPC advertising
(pay-per-click) consulting services to place ads for your site on related digital channels.

Other options include buying sponsorships with other companies, or just simple email marketing. In
the latter case, placing a link that takes the reader to your landing page for further content is a
common strategy.

For CTA’s, be sure to include one on your homepage to avoid complications. Even a CTA at the end
of your blog gives a connective string to your content to entice another visitation.

Plus, pay attention to the “above vs. below the fold” debates. Kissmetrics once noted that CTA
placement depends on the length of your landing page. A shorter page means you should place the
CTA above the folder.

15.What are Facebook ads?

Facebook ads are ads that are shown on Facebook. They can help you reach the more than two billion
people who use Facebook every month.1

You don’t have to be an expert to advertise on Facebook. Create and run campaigns using simple self-
serve tools and track their performance with easy-to-read reports. No matter what kind of audience
you want to reach, you’ll find them on Facebook.