UX Research Study — Movie ticket booking app Google UX Design
Certificate
● Title: Usability study of ticket booking app
● Author: Sanjay kumar , UX researcher at legends
● Stakeholders: Movie ticket booking app senior executives including Rohan
(Marketing manager), Rahul (chief marketing officer), Shafiq (vp of sales)
● Date: 22/10/2022
Introduction
● Project background: We are creating a new app to help people find and schedule
their movie tickets in which theatre they want to book the ticket. We need to find
out main user experience finding and scheduling their own movie tickets is easy
for user to complete
● Research goals: Determine the elements of movie ticket booking app that are
difficult to use or unappealing
● How long does it take a user to find and book a ticket in the app?
● What can we learn from the user flow, or the steps that users take, to book
Research a tickets?
questions ● Are there parts of the user flow where users get stuck?
● Are there more features that users would like to see included in the app?
● Do users think the app is easy or difficult to use?
● Time on task
Key Performance ● User error rates
Indicators ● Conversion rates
(KPIs)
● System usability scale
● Unmoderated usability study
● Location : India , remote
Methodology ● Date: session will take place on jun 25 and jun 26
● Length : Each of the session last 5 to 10 minutes
● Compensation : No compensation
● Participants are students and normal office people who go to movie in every
weekend
Participants ● Two males, two females, and one nonbinary individual, between the ages
of 20 and 75. One participant is a person with a visual impairment.
● The study is accessible for use with a screen reader and a switch device
Script ● During the unmoderated usability study
List of questions are appears on the device screen
Prompt 1 : Ask user to select movie in the respective category
Prompt2 : Scroll down and see movie details
Prompt 2 follows : Select a book option
Prompt3: Select date and time
Prompt 3 follows: select seats in the theatre
Prompt4 : Select snacks which provide during the interval
Prompt5: get conformation of booking tickets
● After the unmoderated usability study Participants will complete the
System Usability Scale
● Participants will score the following ten statements by selecting one of five
responses that range from “Strongly Disagree” to “Strongly Agree.”
● I think that I would use this app frequently. ○ I find the app unnecessarily
complex.
● I think the app is easy to use.
● I need the support of a technical person to be able to use this app.
● I find the app easy to navigate.
● There is inconsistency within the app.
● I imagine that most people would learn to use this app quickly.
● I feel confident using the app.
● I need to learn a lot of things before I can start using this app.
● ○The main user flow is clear.
