Shopee effectively uses relationship marketing, permission marketing, and experiential marketing. For relationship marketing, Shopee maintains close contact with sellers through email and chat support to build strong relationships. For permission marketing, Shopee allows customers to opt-in to notifications for flash sales and new products. For experiential marketing, Shopee enables customers to virtually try cosmetics and receives gifts for first orders to experience products. These strategies help Shopee engage customers, boost sales, and increase customer loyalty.
Shopee effectively uses relationship marketing, permission marketing, and experiential marketing. For relationship marketing, Shopee maintains close contact with sellers through email and chat support to build strong relationships. For permission marketing, Shopee allows customers to opt-in to notifications for flash sales and new products. For experiential marketing, Shopee enables customers to virtually try cosmetics and receives gifts for first orders to experience products. These strategies help Shopee engage customers, boost sales, and increase customer loyalty.
Shopee effectively uses relationship marketing, permission marketing, and experiential marketing. For relationship marketing, Shopee maintains close contact with sellers through email and chat support to build strong relationships. For permission marketing, Shopee allows customers to opt-in to notifications for flash sales and new products. For experiential marketing, Shopee enables customers to virtually try cosmetics and receives gifts for first orders to experience products. These strategies help Shopee engage customers, boost sales, and increase customer loyalty.
Shopee effectively uses relationship marketing, permission marketing, and experiential marketing. For relationship marketing, Shopee maintains close contact with sellers through email and chat support to build strong relationships. For permission marketing, Shopee allows customers to opt-in to notifications for flash sales and new products. For experiential marketing, Shopee enables customers to virtually try cosmetics and receives gifts for first orders to experience products. These strategies help Shopee engage customers, boost sales, and increase customer loyalty.
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UEF – University of Economics and Finance
BRANDS AND BRAND MANAGEMENT
Course Code: 212.PUR1106E.B06E
GROUP 2: Trần Lê Khánh Ngân - 205112549 Nguyễn Phạm Quỳnh Anh - 205111247
Have you had any experience with a brand that has done a great job with relationship marketing, permission marketing, experiential marketing or one-to-one marketing? What did the brand do? Why was it effective? Could others learn from that?
SHOPEE No Types of Explanation Why was it effective? Lessons marketing 1 Relationship - Shopee is not only famous - For sellers: Actively As the e-commerce Marketing for maintaining good sending notifications to sector grows by the relationships, giving full customers about day, this strategy support to customers, but also upcoming sales or helps Shopee to for businesses selling on this events of their Shop or advertise platform. Shopee will be advertising appealing and increase campaigns to - For sellers: Shopee has its the likelihood of customers faster, own support department to customers buying. In attract buyers' operate the shop, providing addition, this will also greater attention, information on promotions or help customers and assist Shopee innovations about their remember the brand of reduce their platform and strategies to the Shop longer. marketing costs. successfully reach customers. . Shopee always - For customers: keeps in touch with sellers via Customers will not miss email or chat box available on the Sale timelines and the system. In addition, feel the seller's attention specifically in the email and for them. chat box with the seller, the name of the support person can be displayed, which makes it easy for the seller to contact when they have questions and receive new notifications from them.
GROUP 2 UEF – University of Economics and Finance
- For customers: Shopee Live
is one of the factors that help this brand connect directly with the best customers. This function allows customers to complain, comment or contact support if needed as well as receive the latest information about Shoppe promotions or events. 2 Permission - Shopee offers flash sales and Help customers receive - Allow customers Marketing asks customers if they want to notifications for flash to actively turn on turn on notifications to remind sales in just 10-30 notifications of them of the flash sale time and minutes. This helps events they like on so they don't miss out on great Shopee know how many their sales deals. people are interested in platform. At the their products same time, sellers - Shopee allows users to freely can reach them on choose to follow their favorite - Allow clients to a variety of sales channels and turn on customize their mobile communication notifications to see new app in order to avoid platforms such as products quickly. getting unwanted Email, SMS, information. Chatbox,... to optimize the ability to remind customers. 3 Experiential - Firstly, customers may try - For the virtual trial - For online sales, Marketing on cosmetics directly on the function for cosmetic sellers should focus Shopee app by utilizing a products, Shopee has on experiential filter that appears like the contributed to helping advertising product color on the camera. users save time when programs for they do not have to go customers so that - Secondly, in order to to the store to try them they don't have to receiving unique promotional in person and they will worry about the coupons for new customers, be able to give the most hassle of buying Shopee provides a gift objective and honest online. through the first order in the assessment of their list of things mentioned to products. do you get - In today's assist consumers become along with them?! modernized world, acquainted with the product. customers value the application's usage of - The trial gifting convenience in actions. Furthermore, the method will work very shopping. And referrer will receive a little well for most customers Shopee payment for referring a new and they will feel that understands this, so user. the Brand you know it has focused
GROUP 2 UEF – University of Economics and Finance
- Finally, Shopee always cares about the heavily on
offers great incentives to loyal customer experience. Expierence customers, for example, when From there, you will Marketing. They you reach the purchase have a good feeling with have continuously milestone of 100 million/year, your Brand and will released sales every you will receive a valuable come back to buy often month for more gift from Shopee or from than 2 years such familiar sellers. do you like to - Shopee effectively as 1/1, 2/2, 3/3, and buy? keeps previous users, this is engraved in stimulates consumer the mind of demand, and makes shoppers that them feel unique and Shopee is an e- cared for by offering commerce tremendous rewards to platform. loyal consumers. specializes in selling a variety of quality products and regular sales
- Always focus on keeping good relationships with loyal customers, because this is the core of your brand's success. At the same time, it helps sellers have more stable revenue 4 One-to-one Marketing
REFERENCES: 1. Article title: Phân tích chiến lược Marketing đáng để học hỏi của Shopee Website title: MISA AMIS URL: https://amis.misa.vn/29084/chien-luoc-marketing-cua-shopee/ Publication date: 04/11/2021
2. Article title: Học được gì từ các chiến lược marketing của Shopee? Website title: Tìm việc 365 URL: https://timviec365.vn/blog/cac-chien-dich-marketing-cua-shopee- new15371.html Authors: Trần Quỳnh Trang
