MGT301 FINAL TERM SOLVED MCQS

Question No: 1 ( Marks: 1 ) - Please choose one

In a Michael Porter Model, which one of the following options is a major tool in the identification
of ways to create value in an organization?

► Chain model

► The BCG model

► Five forces model

► Value chain model

Question No: 2 ( Marks: 1 ) - Please choose one

A marketing manager of a large consumer foods company is studying distribution, promotion, and
price of the company's product. Marketing manager is studying which one of the following
concepts?
► Marketing plan

► Marketing strategy

► Marketing mix

► Market offering

Question No: 3 ( Marks: 1 ) - Please choose one

Which one of the following options represents this statement “What place do you want your
product to hold in the consumer’s mind”?
 ► Product

► Positioning

► Promotion
► Place

Question No: 4 ( Marks: 1 ) - Please choose one

Relationship marketing is a consistent application of up to date knowledge of individual customers

► For delivering short term value & satisfaction to customers

► For delivering long term value & satisfaction to customers

► For delivering short term value to management

► For delivering long term value to management

Question No: 5 ( Marks: 1 ) - Please choose one

An important concept in which we realize that losing a customer means losing more than a single
sale. It means losing the entire stream of purchases that the customer would make over a lifetime
of patronage. Which one of the following options reflects this concept?

► Net profit

► Customer lifetime value

► Relationship marketing
 ► Market share

Question No: 6 ( Marks: 1 ) - Please choose one

When a church targets different demographic groups to increase attendance, it is an example of

► Not-for-profit marketing

► Mindless marketing

► Ethics in marketing

► Societal marketing

Question No: 7 ( Marks: 1 ) - Please choose one

Airlines offer frequent flier marketing programs to build value and satisfaction into the customer
relationship. Using this approach, airlines add which of the following benefits to the customer
relationship?

► Social benefits

► Structural benefits

► Financial benefits

► Old age benefits

The digital age will fundamentally change customers’ thinking of convenience, speed, price,
product information and service. This new consumer thinking will affect which one of the
following businesses?

► A few businesses

► Every business

► Established businesses

► Starting up businesses

Question No: 9 ( Marks: 1 ) - Please choose one

Some banks have increased their market share by offering accounts especially for children in
another city. This example illustrates which of the following growth strategies?

► Market penetration

► Market development

► Horizontal diversification

► Conglomerate diversification

Question No: 10 ( Marks: 1 ) - Please choose one

Which of the following sets refers to the order or sequence of marketing management functions?

► Control – implementation – market planning

► Implementation – control – market planning

► Marketing planning – implementation - control

Question No: 12 ( Marks: 1 ) - Please choose one

Gathering secondary information is one of the steps of developing the research plan. What does
the meaning of secondary information in marketing research?

► That does not currently exist in an organized form

► That already exists somewhere, having been collected for another purpose

► That the researcher can obtain through surveys and observation

► That already exists somewhere in an organized form

Question No: 13 ( Marks: 1 ) - Please choose one

Which method of research can be used to obtain information if people are unwilling or unable to
provide?

► Observations

► Focus groups

► Personal interviews

► Questionnaires
Question No: 14 ( Marks: 1 ) - Please choose one

Which one of the following statements BEST characterizes marketing research?

► Research is a continuous process, providing a constant flow of information

► Research is conducted on a special-project basis

► Research is performed when routine information is required

► Research is the basis for making recurring marketing decisions

Question No: 16 ( Marks: 1 ) - Please choose one

Research of buying decisions by large companies to find out what they buy, where they buy, how
and how much they buy refers to which one of the following buying decision?

► Market buying decision

► Consumer buying decision

► Social buying decision

► Group buying decision

Question No: 17 ( Marks: 1 ) - Please choose one

Society’s relatively permanent and ordered divisions whose members share similar values,
interests and behaviors reflect which one of the following option?
 ► Social classes

► Habitual buyers

► Charismatic leaders

► Opinion leaders

Question No: 18 ( Marks: 1 ) - Please choose one

Which one of the following factor relates to family that influences consumer behavior?

► Cultural

► Social

► Personal

► Business

Question No: 19 ( Marks: 1 ) - Please choose one

The buying process starts from which one of the following stage in which the buyer recognizes a
problem or need?

► Need recognition

► Information search
 ► Evaluation of alternative

► Purchase decision

Question No: 20 ( Marks: 1 ) - Please choose one

You purchase cleaning supplies for your custodial help regularly. It is showing which buying
situation?

► Modified rebuy

► Straight rebuy

► Modified straight rebuy

► Consumer buy

Question No: 21 ( Marks: 1 ) - Please choose one

“A purchase in which the customer buys the same goods in the same quantity on the same terms
from the same supplier” refers to which one of the following buying situations?

► New-task

► Modified rebuy

► Straight rebuy

► Negotiated
Question No: 22 ( Marks: 1 ) - Please choose one

When a company caters to clothing, cosmetics and toiletries markets, it is probably using which
type of segmentation?

► Demographic

► Gender

► Behavior

► Geographic

Question No: 23 ( Marks: 1 ) - Please choose one

Mr. ABC and his staff have decided to use target marketing to reach their sales goals. Which are
their three steps (in order) to target marketing?

► Market segmentation, market positioning and target marketing

► Market segmentation, target marketing and market positioning

► Market alignment, market segmentation and market positioning

► Market recognition, market preference and market insistence

Question No: 24 ( Marks: 1 ) - Please choose one

Which of the following are industrial products that aid in the buyer’s production or operations,
including installations and accessory equipment?

► Materials

► Specialty items

► Capital items
 ► Supplies

Question No: 25 ( Marks: 1 ) - Please choose one

Developing a product or service involves defining the benefits that it will offer. The benefits such
as quality, features and design, style that are communicated and delivered comes under which of
the following categories?

► Private brands

► Product attributes

► Consumer products

► Product mixes

Question No: 27 ( Marks: 1 ) - Please choose one

An organization with several product lines has which one of the following mix that consists of all
the product lines and items which a particular seller offers for sale?

► Product mix

► Brand mix

► Consumer mix

► Packaging mix
Question No: 28 ( Marks: 1 ) - Please choose one

With what groups do firms conduct concept testing for new products?

► Suppliers

► Employees

► Target customers

► Focus groups

Question No: 29 ( Marks: 1 ) - Please choose one

After concept testing, a firm would engage in which stage for developing and marketing a new
product?

► Marketing strategy development

► Business analysis

► Product development

► Test marketing

Question No: 30 ( Marks: 1 ) - Please choose one

If the company’s sales are slow down, and profits level off or decline. At which stage the company
has reached?

► Introduction
 ► Decline

► Growth

► Maturity

Question No: 31 ( Marks: 1 ) - Please choose one

Which of the following marketing mix activity is most closely associated with newsletters,
catalogues and invitations to organization-sponsored events?

► Pricing

► Promotion

► Distribution

► Product

Question No: 32 ( Marks: 1 ) - Please choose one

Three main strategies for intensive growth are market penetration, product development and
______________.

► Product improvement

► Market saturation

► Market growth

► Market development
Question No: 33 ( Marks: 1 ) - Please choose one

Buying goods and services for further processing or for use in the production process refers to
which of the following markets? ► Consumer markets

► Government markets

► Business markets

► International markets

Question No: 34 ( Marks: 1 ) - Please choose one

Which one of the following factor does not affect the economic environment of organizations?

► Donation to hospital

► Exchange rate

► Value added tax

► Disposable income

Question No: 36 ( Marks: 1 ) - Please choose one

Which one of the following steps in the marketing research process deals in "defining the problems
and research objectives, implementing the research plan, and interpreting and reporting the
findings"?

► Developing the research budget

► Choosing the research agency

► Choosing the research method

Question No: 37 ( Marks: 1 ) - Please choose one

Which one of the following sets represents 4 C’s of the marketing mix?

► Customer solution, cost, convenience, communication

► Customer, cost, convenience, comfort

► Convenience, communication, coverage, cost

► Cost, coverage, communication, consultancy

Question No: 38 ( Marks: 1 ) - Please choose one

Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.
The firm is primarily the marketer of which one of the following?

► An image

► A service

► A good

► An idea

Question No: 39 ( Marks: 1 ) - Please choose one

In BCG matrix, which one of the following SBUs finances the company’s question marks and
stars?
 ► Dogs

► Stars

► Cash cows

► Question marks

Note: Confusing question has no clear dimension

Question No: 40 ( Marks: 1 ) - Please choose one

Environmental groups are one kind of which of the following publics?

► Citizen-action publics

► Media publics

► Government publics

► Local publics