Code.

It is a rule-
governed system of signs,
whose rules and
conventions are shared
amongst members of a
culture, and which
is used to generate and
circulate meanings in and
for that culture.
Conventions. These are
closely connected to the
audience expectations
of a media product.
Different types of
conventions include form
conventions,
story conventions and
genre conventions.
Code. It is a rule-governed system of signs, whose rules and conventions are shared amongst
members of a culture, and which is used to generate and circulate meanings in and for that culture.
Conventions. These are closely connected to the audience expectations of a media product. Different
types of conventions include form conventions, story conventions and genre conventions.

Films. These are watched by a significant number of people everyday. These involve the use of
cinema halls and video tapes to deliver the ad message. Media. The term refers to a vehicle or
means of message delivery system to carry information to a targeted audience.

Reading. Directions. Read the selections below. Media Codes and Conventions Robert Young (Sep 29,
2017) Media codes and conventions are like the building blocks of all the media around us. Media codes
generally have an agreed meaning, or connotation, to their audience. There are three types of
media codes, symbolic codes, technical codes and written codes. Conventions are expected ways
in which codes are organised in a product.
Symbolic Codes Symbolic codes are social in nature. What this means is that these codes live
outside the media product themselves, but would be understood in similar ways in the 8real life9 of
the audience. For instance, if you saw somebody receive a red rose in a film, you would assume there is
a romantic relationship between the two characters. If you gave somebody a red rose in real life, you
might be hoping for the same. Symbolic codes in media include setting, mise en scene, acting and
colour. Setting Setting is the time and place of the narrative. When discussing setting, you can describe
the setting of the whole story or just a specific scene. A setting can be as big as the outback or space, or
as small as a specific room. Setting can even be a created atmosphere or frame of mind. Mise en scene
Mise en scene is a French term that means 8everything within the frame9. In media terms it has come to
mean the description of all the objects within a frame of the media product and how they have been
arranged. An analysis of mise en scene includes: Set Design, Costume, Props, Staging and
Composition. Acting Actors portray characters in media products and contribute to character
development, creating tension or advancing the narrative. The actor portrays a character through:
facial expression, body language, vocal qualities, movement, and body contact. Colour Colour has
highly cultural and strong connotations. When studying the use of colour in a media product the
different aspects to be looking at are: Dominant colour, Contrasting foils, and Colour symbolism.
Technical Codes Technical codes are codes that are specific to a media form and do not live outside of
them. For instance, our understanding of different camera shots and their connotations make sense
when we look at films and photographs, but mean nothing to us outside of those forms. Technical
codes in media include Camerawork, Editing, Audio and Lighting.

Camerawork Camerawork refers to how the camera is operated, positioned and moved for specific
effects. Aspects of camerawork include: Positioning, Movement, Framing, Exposure

which allows for the audience to easily understand what is going on in a scene and who is talking to
who. Genre Conventions Genre conventions point to the common use of tropes, characters, settings
or themes in a particular type of medium. Genre conventions are closely linked with audience
expectations. Genre conventions can be formal or thematic. Language of the Media or Language in the
Media? By Jezyk Polski According to the Encyclopedia of general linguistics, language is "a system of
signs [...] used to communicate within the community". The phrase media of communication
(colloquially as mass media) is the collective term for newspapers, periodicals, radio, television and the
Internet. For the communication researcher, media are measures of articulation of information, its
recording, processing, multiplication and transmission, as well as organization of its diffusion. Language
in the media is a form of linguistic messages, shaped, maintained and processed with a view to its
reproduction and transmission over the usual institutional channels. So, it is understood that the
language in the media has no specific features that distinguish it from other varieties of language,
but various media affect the messages transmitted by linguistic forms. Therefore, it is more
appropriate to speak about the language in the media rather than about the language of the media,
moreover, language of the media consists of natural language apart from other codes (e.g. film
language). Moreover, the language of some media dispenses completely without natural (ethnic)
language (e.g. road signs). © 2016 Society of Friends of the Polish Language. All rights reserved.
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