DM style 1

A specific compliment

Then end with a question (that sets them up for your service)

Example for email copywriting offer:

Hey Gabby, Your recent thread about [specific compliment referencing a recent post]
stuck out to me because [insert].

Are you currently repurposing your threads for your newsletter?

1 - Custom line to catch their attention (DO NOT write something generic to “save
time”).

2 - Problem or what you’ve done for other people (social proof)

3 - Give some BENEFITS (how you will help them specifically) of how you’d help, not
features (I’ll write 3 emails a week blah blah).

4 - CTA leading them to a call In this style you’re pitching the service with a
call to action at the end… so they get on a call for you to see if they’re a good
fit to worth with.
DM Style 3

For prospects you have built rapport with, you want to make a strong impression and
you LOOK trustworthy/speak the language of the person you’re reaching out to….

Create a short video explaining how you came across the prospects profile, how you
can help them, and offer to get on a call with them to explain in more detail the
ideas you have to help them.

Yes this could be a bit more energy/effort so do this when you think they’re a
strong prospect.
DM style 4

Hey, xyz [specific compliment]

Say you’re new to what you’re doing but confident you do great work.

Then offer to work with them in exchange for a testimonial.

You’ll need to work with them for a bit of time, not just ONE VIDEO or something
super tiny.

You need to demonstrate REAL VALUE for them, aka overdeliver so that they can vouch
for your work.

You then use this testimonial in your social media posts, story, reels, twitter
threads, in DMs to new prospects, on your website, on your linktree, etc. More on
this in 7〕gather-testimonials
DM style 5

This style works when you have GREAT social proof, a well-built profile, lots of
followers, etc. on your account…. Be casual.

Hey, xyz your post about xyz caught my eye because xyz. That reminds me of a
previous client where I helped them go from [insert figure like $4k to $50k] per
month.]

Your persona makes me think I can help you do the same. I’m headed to the gym now
[or insert other activity], but I’m free early tomorrow to jump on a call to
discuss this more.

Just let me know! attach proof of your claim

ONE LINE QUESTION

You noticed something about their profile or liked something they said?

Ask a question.

It will open them to a reply - it’s SHORT so they aren’t having to read your
paragraph DM

Then set them up for your pitch/offer/call etc.

Remember: You don’t have to pitch them your whole service in the first DM.

You do have to make this about them, though.

This method is for those who are experienced with their skill...

It’s also best for prospects who you have built rapport with and you’d really like
to worth with them.

You will choose one of the other DM styles (ideally keeping it brief)

Then create a LOOM video recording of you critiquing something of theirs.

Example: a Loom recording of you commenting on their IG profile (if you manage IG
pages) and letting them know what you would do differently.

Or for someone that has a website, a recording of you commenting on their site.

This should only be 2-3 minutes long.

Yes, yes you should follow up.

Follow up 2-3 days later with a short message…

Or follow up with a relevant MEME.

Yes, this works.

You can also follow up on ANOTHER platform.

If you DMed on Twitter with no response, try their IG a few days later letting them
you DMed them on Twitter and [this is] what you said -

USE UR BRAIN AND SPELL UR WORDS PROPPERLLEEE (properly)

How are you going to offer email copywriting services when you can’t even grammar a
short DM correctly?

Yikes.

There’s more styles but that’s enough for now.