Media Information Literacy

 2 Kinds of Rock Art

The Evolution of Traditional Media to New Media
 Petroglyphs - Rock carvings or engravings made by
 PREHISTORIC AGE ( Before 1700s) removing part of a rock surface by incision, pecking,
or abrasion. They were created by prehistoric people
 Refers to the time before the existence of as a form of visual communication, religious
written or recorded history. expression, or to mark territory.

 Pictographs - Rock paintings made by applying

MEDIA INFORMATION pigments to a rock surface. They were also created by
Drawing ( Used the wall of caves to prehistoric people for similar purposes as
draw their story/culture.
petroglyphs, and often depict animals, people, or
symbols.
 Prehistoric humans did use
caves to create various forms
Oyayi – Song
of art, including paintings,
Cañao – Dance
engravings, and sculptures.
This art served as a form of
Cave  INDUSTRIAL AGE (1700s – 1930s)
visual communication,
conveying important cultural
 Started in Britain in the late 18th century
and religious beliefs, as well as
illustrating animals, people,
TECHNOLOGY and other aspects of their
 The birth of machine
environment.
o Technology shifted from using handtools to operating
Characters ( They write characters and power driven machines.
symbols
o Special equipment were fabricated to meet the
 Clay tablets were primarily specific needs of diffirent factories.
used for writing and recording
Clay tablets information.
o When the steam press was invented, the printing of
 A stylus or other sharp object
was used to inscribe the clay materials became much faster.
with writing or images.
o Communication during the industrial age also became
Roll of Leaves ( The Roll of Leaves was viable because of the invention of telegraph.
a method of documentation in which
people wrote about everything that  Telegraph - A telegraph is a communication system
happened in their lives and that transmits messages over long distances using
environments, using rolls of leaves as electrical signals. The messages are typically sent as a
a medium for writing.) series of dots and dashes representing letters and
numbers, a system as known Morse code. The
 Papyrus paper is a type of telegraph revolutionized long-distance
paper made from the papyrus
communication in the 19th century, allowing
Papyrus Paper plant, which is native to Egypt
messages to be sent quickly and efficiently over long
and other parts of Africa.
Papyrus paper was widely distances.
used in ancient Egypt for
writing, and was an important
medium for documenting the
history, religion, and culture
of the Egyptian civilization.
 ELECTRONIC AGE (1930s–1980s)  Information Literacy
 The ability to know when there is a need for
 Refers to the period of time marked by information, to be able to identify, locate,
the widespread use of electronic devices evaluate and effectively use that information for
and technologies, particularly those the issue or problem at hand
related to communication and
information processing.  Technology Literacy
 The ability to use, manage, access technology
 The electronic age began in the late 19th
century with the development of  Literacy
electronic computers and the first  It is the ability to read, write, understand and
electronic communication technologies, identify using printed or non-printed materials
such as telegraph and radio. with contents and concepts.

 New technologies like television,  MEDIA

telephones, and personal computers  Media refers to any means of communication
became more common, transforming the that are used to transmit information or
way people communicate and access messages to a large audience. Examples of media
information. include television, radio, newspapers, magazines,
books, movies, social media, and the internet.
 One of the defining characteristics of the
electronic age is the ability to transmit  TECHNOLOGY
and process large amounts of data  Technology refers to the tools, systems, and
quickly and efficiently. methods that are used to create, produce, and
distribute media. Examples of technology used in
media include cameras, microphones, editing
 NEW INFORMATION AGE “ DIGITAL AGE ” software, broadcasting equipment, and internet
(1980s-Present) servers

 A historical period that began in the latter half of  INFORMATION

the 20th century.  Information is any data or knowledge that is
 The current era of digital technology, and communicated or received through media or
information revolution. other means. It can be in the form of text,
 The widespread availability and use of images, video, or audio, and can be used for
computers, internet, and digital devices. various purposes, such as education,
 Rise of the internet has enabled people to access entertainment, news, research, or
and share information from anywhere in the communication.
world
 Social media platforms like Facebook, Twitter, Together, media, technology, and information form a
and Instagram have transformed the way people complex and constantly evolving system that shapes the
interact and share information with each other. way people interact with the world around them. The
development of new technologies and media formats has
 Media Literacy had a profound impact on society, influencing everything
 An expanded conceptualization of Literacy that from the way people work and communicate to the way
includes the ability to access and analyze media they form opinions and make decisions.
messages, as well as create, reflect, and take
action using power of media.
 Media and information have become integral parts of  Globalization: Media and information have
modern society and have a significant impact on our enabled global communication, allowing
daily lives, both individually and collectively. Here are individuals and businesses to connect across
some of the overall implications of media and borders, resulting in more opportunities for trade
information: and commerce.
 Creativity and Expression: Media and information
 Communication: Media and information provide provide individuals with platforms to express
various platforms for communication, such as social themselves creatively, share their talents and
media, email, and messaging apps. They enable ideas, and connect with like-minded people.
people to connect with each other, share ideas and  Entertainment: Media and information offer
opinions, and collaborate on various projects. endless forms of entertainment, including
movies, TV shows, music, games, and more.
 Education: Media and information are essential tools  Education: Media and information provide access
for learning and education. Online courses, to online courses, tutorials, and other educational
educational videos, and other digital resources are resources, making it easier for people to learn
readily available, making it easier for people to access new skills and improve their knowledge.
education and acquire knowledge.
Challenges:
 News and Information: Media plays a crucial role in
providing news and information to people. The media  Misinformation: The ease of access to
covers local, national, and international events and information can lead to the spread of
helps people stay informed about current affairs. misinformation, which can have serious
consequences, especially in the areas of health
 Entertainment: Media and information provide and politics.
various forms of entertainment, such as movies, TV  Addiction: Overuse of media and information can
shows, music, and video games. They serve as a lead to addiction and negative effects on mental
source of relaxation and enjoyment for people. health.
 Privacy and Security: The use of technology for
 Social and Cultural Impact: Media and information media and information can compromise personal
have a profound social and cultural impact. They data privacy and security, leading to identity theft
shape the way people think, feel, and behave, and and other cybersecurity issues.
they influence societal norms and values.  Bias and Propaganda: The media can be biased
and promote propaganda, leading to
 Economic Impact: Media and information have a misrepresentation of facts and societal conflicts.
significant economic impact. They provide job  Social Isolation: The use of technology for media
opportunities and contribute to economic growth by and information can lead to social isolation, as
generating revenue through advertising and other people become more absorbed in their online
sources. lives and less involved in their real-world social
relationships.
 Media and information offer many opportunities
and challenges to individuals and society. Here are
some of the major ones: Social Opportunity
 Increased Connectivity: Media and information
Opportunities: have made it easier for people to connect and
communicate with each other, improving social
 Access to Information: With the internet and relationships.
social media, people have access to vast amounts
of information, making it easier to learn,
research, and stay informed.
Social Challenges
 BROADCAST MEDIA - Broadcast media refers to
 Cyberbullying: The use of media and information
any form of media that is transmitted through
can lead to cyberbullying and harassment,
electronic means and distributed to a wide
affecting mental health and social relationships.
audience, such as television and radio. It involves
the use of audio and video signals to
Economic Opportunity
communicate information, news, entertainment,
 Globalization: Media and information have made
and other content to viewers or listeners.
it easier for businesses to connect with customers
Broadcast media can be delivered through
and partners globally, expanding trade
various platforms such as terrestrial, cable,
opportunities.
satellite, or internet-based services.
Economic Challenges
 NEW MEDIA - New media refers to any form of
 Digital Divide: Not everyone has access to media
media that relies on digital technologies for its
and information, creating a digital divide that can
creation, distribution, and consumption. It
lead to economic disparities.
encompasses a wide range of platforms and
technologies, including social media, online
PoliticaL Opportunity
videos, podcasts, blogs, mobile apps, virtual
 Transparency: The use of media and information
reality, and augmented reality.
can promote transparency in politics, exposing
corruption and promoting accountability.
 TYPES OF CODES:
Political Challenges
 Symbolic codes: These are codes that rely
 Misinformation: The spread of misinformation
on symbols or signs to communicate
through media and information can lead to
meaning. Symbolic codes can include
political polarization and affect the democratic
visual or audio symbols, such as a smiley
process.
face or a certain musical theme, that have
a commonly understood meaning.
Educational Opportunity
 Access to Education: Media and information have
 Written codes: These are codes that use
made education more accessible, providing
written language to communicate
online courses, tutorials, and other resources.
meaning. Written codes can include
anything from a simple text message to a
Educational Challenges
novel, and they are used to convey
 Digital Divide: Not everyone has access to media
information and ideas in a more detailed
and information, creating an educational divide
and complex manner.
that can lead to disparities in knowledge and
skills.
 Technical codes: These are codes that rely
TYPES OF MEDIA on technical aspects of media production
to communicate meaning. Technical codes
 PRINT MEDIA - Print media refers to any form of can include camera angles, lighting, sound
media that is printed on paper or other tangible effects, and editing techniques used in
materials, including newspapers, magazines, film and video production. They are used
books, brochures, flyers, and posters. Print to convey emotions, moods, and other
media is often published periodically and can be subtle messages to the audience.
distributed through physical channels such as
newsstands, bookstores, or mail. It typically
contains text and images, but may also include
graphics, charts, and diagrams.
 Ubiquitous learning: It is an everyday learning Indigenous media: Media produced by and for
environment that is supported by indigenous communities, often reflecting their cultural
mobile,embedded computers and wireless values, perspectives, and experiences.
networks in our everyday life.It aims to provide
Wearable technology: Refers to electronic devices that
learners with content and interaction anytime
can be worn on the body, such as smartwatches, fitness
and anywhere.
trackers, or augmented reality glasses.
 Copyright: A legal term that grants creators of Augmented reality: A technology that overlays digital
original works, such as literature, music, or art, content onto the real world, often through the use of a
exclusive rights to control the use and smartphone or other device.
distribution of their work.
Traditional media: Refers to the traditional forms of
media, such as newspapers, radio, and television, that
 Digital divide: Refers to the gap between people existed before the advent of digital media.
who have access to computers and the internet Prehistoric: Refers to the time period before the
and those who do not. invention of writing or recorded history.

3 factors Media: Refers to the various forms of communication and

- Information Accessibility entertainment that reach a large audience, such as
- Information Ulitization newspapers, television, radio, film, and the internet.
- Information Receptiveness New media: Refers to digital forms of media that have
emerged in recent years, such as social media, podcasts,
 MOOC: Stands for Massive Open Online Content, blogs, and online video platforms.
is a type of online learning offered for free over
the internet.
Challenges eme
 Fair use: A legal principle that allows for the
limited use of copyrighted material without Threats
permission from the owner, for purposes such as
Risks
education, commentary, or criticism.
Abuse
 Selection criteria: The standards or requirements
Misuse
used to evaluate or choose something, such as a
candidate for a job, a piece of writing, or a
research project.

 Plagiarism: The act of using someone else's work

or ideas without proper attribution or permission,
and presenting them as one's own.

 Netiquette: Refers to the set of guidelines or

rules for proper behavior and communication on
the internet, such as respecting others' privacy,
refraining from cyberbullying, and using
appropriate language.

 Virtual self: Refers to the representation of

oneself in the digital world, such as through social
media profiles or avatars in virtual reality
environments.