PP
PP
PP
A Dissertation
Submitted to the
Faculty of Concordia University—Wisconsin
In Partial Fulfillment of
The Requirements for the Degree of
Doctor of Education in Leadership in Innovation and Continuous Improvement
By
Concordia University—Wisconsin
12800 N. Lake Shore Drive
Mequon, WI 53097
September 2020
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©2020
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Abstract
Project-based learning is a key methodology for the 21st century classroom. The teaching
pedagogy is grounded in collaborative learning for students and collaborative teaching practices
for educators. When social media and digital technologies are used as aids in the project-based
learning approach, it adds a new dimension of learning for students and teachers. It also initiates
The purpose of the qualitative case study was to explore how teachers and leaders describe social
Social Learning Theory and the Technological Pedagogical and Content Knowledge frame by
Mishra and Kohler’s was conceptual framework of the study. When both the TPCK and social
learning theory are used together, they create a collaborative learning environment. By eliciting
responses from 16 participants (leaders and teachers) via questionnaire, interviews, and focus
group, the researcher found how social media was used in a PjBL environment. The constant
comparative method, through the aid of a computer program, was employed for data analysis.
The findings of the research include three predominant themes and nine subordinate themes
based on participants’ shared experiences and viewpoints. Thematic Code 1 addressed the
learning environment, professional development, and barriers of the pedagogy. Thematic Code 2
arranged technology in the school district, to the subordinate themes of a whole school learning
management platform, digital technology usage, and the learning process. Thematic Code 3
organized the communications methods of the leader and teacher participants into the associated
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themes of collaboration and communication efforts, sharing and presenting, and traditional to
remote learning.
The research and new knowledge established in this study contributes to the literature of social
media as a technological approach to sharing and collaborating in the school environment. The
research also adds to the literature of organizational change through the implementation of new
educational designs.
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Dedication
This dissertation would not have been completed without the strength and good health I needed
For my mom Shelley who taught me to always be an independent thinker and to always climb
To my husband Keith, without you I would not have been able to complete my educational
journey as you gave me the resources to make this dream possible, as well as you listened to my
To my sisters Steffie and Allie, whom I bounced ideas off of, for proofing drafts, and for getting
To my five fur babies Rumba (2004-2020), K.C., Grady, Max, and Annibell—without the
constant comfort of barks, meows, kisses, and cuddles I would not have had comic relief when I
needed it most.
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Acknowledgements
The author would like to express sincere gratitude to all the faculty at both Concordia
possible. Dr. Donna Graham, the first faculty chair, at Concordia University—Portland for her
persistent feedback while writing the first three chapters of this dissertation and a successful
proposal defense before the school closed permanently. After a seamless transfer to Concordia
continued in valuable feedback, while taking into account the writing style of the author.
A heartfelt thank you is given to committee members Dr. Richard Schnake, Dr. Preston
Cosgrove, and Dr. Kathleen Kannass, for their invaluable support and guidance while finishing
the research project. The deepest appreciation is further offered to Concordia University-
Wisconsin for acceptance as a late doctoral transfer without having to restart the dissertation
process over.
A special gratitude is made to the participants in the research study, especially to the
superintendent of schools, where the study took place. Without their contributions of time and
resources, this qualitative case study would not have been possible.
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Table of Contents
ABSTRACT ................................................................................................................................. IV
DEDICATION............................................................................................................................. VI
Digital Divide................................................................................................ 12
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Assumptions. ................................................................................................. 13
Limitations. ................................................................................................... 14
Delimitations. ................................................................................................ 14
E-learning. ................................................................................................. 34
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E-learning. ................................................................................................. 42
INTRODUCTION .................................................................................................. 52
Questionnaire. ........................................................................................... 56
Interviews. ................................................................................................. 56
Questionnaire................................................................................................ 57
Interviews. ..................................................................................................... 57
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Validation...................................................................................................... 67
Credibility. .................................................................................................... 67
Dependability. ............................................................................................... 67
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Potential participants.................................................................................... 74
Study criteria................................................................................................. 75
Coding process.............................................................................................. 85
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STAKEHOLDERS.................................................................................................101
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REFERENCES.......................................................................................................................... 146
APPENDIX D. CONSENT FOR SURVEY (CLICK CONSENT) WITH FOLLOW-UP ......... 165
APPENDIX F. CONSENT LETTER TO USE SCHOOL DISTRICT FOR STUDY ..................... 169
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List of Tables
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List of Figures
Figure 1. Study Criteria: Participants’ Years Employed by the School District ............. 75
Figure 2. Study Selection Criteria: Participants’ Use of Social Media per Hour ........... 76
Figure 5. Themes found of Participants’ Influences from Project-based Learning ...... 116
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Chapter I: Introduction
assignment which is based on a problem that needs to be solved. The students begin
investigating the problem through research and then collaboratively learn to form solutions. As
new learning occurs throughout the research and development process, revisions are made.
Throughout the PjBL activity, teachers use their pedagogical knowledge to guide students with
feedback. The goal for the students is to display the specific skills and achievement of these
skills. The goal for educators is to facilitate a collaborative learning environment where they
Problem-based learning and PjBL are two teaching approaches that are found in the
learning and PjBL are similar, yet different. Both approaches are learner-centered, where the
educator facilitates instead of lectures students. The differences are found in the pedagogical
design. In problem-based learning, students are given the problem that they must solve. In
Armed with smartphones, laptops, and other gadgets, Millennials (originally called
Generation Y), are plugged in 24 hours a day, seven days a week to technology (Middleton &
Perks, 2014). Millennials like to communicate with others through email, text messaging, and
social media platforms, such as Facebook, Instagram, Snapchat, and Twitter, among other
computer applications, which their friends and colleagues are using. While the majority of the
millennial generation cannot imagine their world without the internet or cell phones, Generation
Z cannot imagine an education without incorporating these technologies into the learning
The Generation Z cohort are multi-taskers (Fredricks, 2014; Kick, Contacos-Sawyer, &
Thomas, 2015). Because of their personal technology usage, the students would benefit in an
educational environment that utilizes all types of technology to promote a diversified learning
usage of social media (Pew Research Center, 2018). As the millennial generation uses social
media for self-promotion and public opinion, Generation Z is more cautious of publicly sharing
their posts (Rospigliosi, 2019). Although Generation Z do not publicly share, they are constantly
informally communicating with friends through internet computer technologies (Kick, et al.,
2015; Rospigliosi, 2019). However, this generation has poor interpersonal communication skills
because of the constant use of the computer applications (Kick, et al., 2015).
Educators need to teach Generation Z how to communicate with others (Kick, et al.,
2015). Students need activities in schools that mirror the activities out of school. These
activities include the use of internet computer technologies, video gaming, online shopping, or
playing in sports or clubs (Fredricks, 2014). Because of the continuous technology engagement,
SOCIAL MEDIA TECHNOLOGY 3
where students are always using technology to communicate, teachers must find a way to use this
Although Generation Z is constantly using technology, students may not be using it for
educational purposes. It is up to the educator to teach how to use technology for education
(Fredricks, 2014; DeCapite & Bush, 2016). For this reason of not knowing how to utilize
technology correctly, students fall into the category of the digital divide. The digital divide at
one time was based on the accessibility to have technology. However, this definition has
changed. The digital divide includes the “imbalance both in physical access to technology and
the resources and skills needed to effective[ly] participate as a digital citizen” (Jackson, 2015, p.
28), Students are already using technologies such as social networking sites such as Facebook
and Twitter, but most are doing so without educational skills, which would be used in school or
As technology usage is a way of life for Generation Z, teachers must find a way to use
educational technology in the classroom. While technology is used by teachers to deliver class
materials, the way in which this activity is completed varies by the ability of the teacher’s
comprehension of technology itself. Some teachers do not know how to utilize technology to its
potential for student learning, therefore professional development in technology and its usage for
the classroom is needed (Condliffe et al., 2017; Kale & Goh, 2014; Veletsianos, Beth, Lin, &
Russell, 2016).
As a result of this digital divide, some teachers would fall into this category, as some are
afraid of the technology in general, or afraid that they do not know enough about the technology
to teach with it (Jackson, 2015). Teachers need to research these technologies and try them out
for themselves and then allow students to experience those technologies and how to use them
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educationally in the classroom. Educators use several tools to initiate and continuously motivate
students in PjBL. When forming a lesson or unit, teachers would need to find right application
or technology tool that provide higher level Bloom’s taxonomy learning experiences (Conn,
2013).
Because of the continuous technology engagement, some students are always using
technology to communicate. Teachers must find a way to use this engagement in their
classrooms; therefore, teachers need to collaborate with students to find what technologies are
used for both education and personal enjoyment. If teachers would use technologies that
students use in everyday life, teachers would facilitate learning in the classroom through those
applications (Fredricks, 2014). If educators use the technologies that students are familiar with,
the teachers would be able to model how the computer technology could be used in the
classroom.
When teachers use modeling and scaffolding techniques comprising of Bandura’s social
learning theory, students might master the educational content. The teachers’ modeling approach
helps students construct new learning schemas. The result is that the students will understand
new ideas more easily when it is connected to prior knowledge. However, having technology
Technology access is sometimes a learning barrier. Not all students are able to use
technology daily. Some research states that socio-economic status still plays a role in technology
usage (Holmes & Hwang; 2016). Some of this access is related to the digital divide, where
teachers and/or students are lacking in technological knowledge (Hills, 2015; Huang, Jeng,
Hsiao, & Tsai, 2017; Lucas, 2018; Ravitz & Blazevski, 2014). Technological delivery issues
are due to the fact that some students lack the adequate technology usage for educational
SOCIAL MEDIA TECHNOLOGY 5
purposes and instead only know how to look for surface type issues such as one-word searches
(Kale & Goh, 2014; Hills, 2015). If students were better at digital skills, they would be able to
use search engines to find their answers more effectively (Hinostroza, Ibieta, Labbè, & Sotò,
2018).
communicate through social media technologies, but lack the abilty to communcate face-to-face
or in formal writing. Educators need to teach those students how to present formal work via
computer technology (Bellanca, 2010). Other barriers for educators are due to the fact that some
teachers do not know how to utilize technology to its potential for student learning. Professional
development in technology and its usage for the classroom is needed (Kale & Goh, 2014;
PjBL is not a new teaching pedagogy. In fact, according to Huang et al. (2017) the
concept of student-centered education began in the 1960s when Bandura theorized the idea of the
social learning theory, where learners conducted self-regulating learning by observing others
(Huang et al. 2017). Bandura’ s concept could also be applied to collaborative learning in group
activities, where group members learn from each other (Lee, Huh, & Reigeluth, 2015). PjBL
was used for decades as part of the pedalogical ideologies of teachers. Some teachers stopped
using this concept of teaching due to changing goventmental mandates and began teaching
towards the state mandated achievement tests (Lucas, 2018). Some researchers stated that
curriculum is always changing, and it depends upon theory and politics, as well as how teaching
and learning fits into technology (Wilper, Smith, & Weppner, 2013). Researchers such as
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Hendry, Hays, Challinor, and Lynch (2017) said the mandates also brought-about a debate of
In 2001, The Federal Government began looking into revising the education laws for
students. The No Child Left Behind Act (the education-reform bill) was signed by President
Bush in 2001, which reauthorized the 1965 legislation. The bill increased the role of the federal
government in guaranteeing the quality of public education for all children in the United States.
Federal mandates and various states’ initiatives were created to have all students
guaranteed equal educational opportunities (Plucker, Spradlin, Cline, & Wolf, 2005). At a local
level, some teachers opposed the NCLB act as they needed to teach toward the test and not a
creatively designed curriculum (Dole, Bloom, & Kowalske, 2016). There was also tension
between methods of teaching between technology and conventional methods (Ark, 2017; Hendry
et al., 2017; Scoggin & Ark, 2018). Teachers were required to follow district mandates that were
then overseen by the state for allocation of State and Federal funding. This was usually
measured by test scores and adequate yearly progress (AYP), as measured between discrepancies
But, with the passage of the Common Core, some school districts in Ohio have now
become schools based on certain teaching pedagogies, such as whole school PjBL. When
students publish their work online, the content standards of technology would be satisfied.
Students need to show mastery for concepts learned in school. The Ohio Department of
Education Standards mandate that students publish their work as part of the Common Core
(Ohio's 2003 Academic Content Standards in Technology, 2014). By using PjBL, students can
master the curriculum needed without having to do the same thing as the person sitting next to
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them because PjBL is considered a form of differentiated-learning (Gòmez-Pablos, del Pozo, &
Muñoz-Repiso, 2017)
As the nation’s education standards change there has been a re-emergence of PjBL; yet,
there is some apprehension that exists with an inquiry-based education because of the Common
Core requirements and teaching toward the tests (Bills, Griebling, & Waspe, 2018). Coupled
with technology, PjBL allows educators a different way to teach in the learning environment
(Scoggin & Ark, 2018). In PjBL classrooms, teachers need to function as facilitators for students
In PjBL environments students are guided to understand a concept, research the concept,
then create a solution for the material learned (Dole et al., 2016). When teachers facilitate
lessons in the PjBL classroom, teachers help students encounter what needs to be learned
(Canaleta, Vernet, Vicent, & Montero, 2014; Dole et al., 2016). Student knowledge of problem-
solving skills and career/college readiness skills needed for the Common Core requirements
could be facilitated through inquiry-based learning, such as PjBL (Bills et al., 2018; Delgado,
Wardlow, McKnight, & O'Malley). PjBL teaches problem-solving skills that students need for
future careers to understand key concepts (Wilper et al., 2013). Students need to harness the
skills of communications, collaboration, and creating authentic products to succeed in the future
(Bellanca, 2010).
media technologies could be used as means for communication and collaboration. A positive
view of social media technology was discovered as researchers found how the integration of
Google and social media sites are used to enhance project design in PjBL (Huang, et al., 2017).
Huang et al. (2017) measured outcomes of critical thinking in the PjBL environment when
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student participants used Google application tools. When student participants used Blogger,
students actively engaged in their own learning and became aware of innovative ideas in relation
schools said that several barriers exist to create this learning environment, naming teaching
towards the state tests as a large reason the PjBL pedagogy is difficult to implement. Another
barrier to the pedagogy is the challenge of time schedules needed for learning the material for
state-mandated tests or course completion (Carter et al., 2014; Lucas, 2018; Jouneau-Sion &
Sanchez, 2013). However, the school day itself allows for a model of education based on
teaching for students’ passage on the state tests or for an education where a one-size average
The conceptual framework for this qualitative research study is based on the social
learning theory of Bandura and the technological pedagogical content knowledge (TPCK)
framework, created by Mishra and Koehler (2006). The purpose of using these two educational
models is to discover how both theories are utilized as a foundation to create an innovative
learning environment. The study also allows for a school district and/or teacher to utilize the
research to create a PjBL environment with social media technologies to expand the classroom
The focus of this qualitative case study was to explore how educational stakeholders use
social media technology in a PjBL environment. By eliciting responses from teachers and school
leaders via questionnaire, interviews, and focus group the researcher was able to find an accord
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to the social media technologies used in a PjBL environment. The qualitative data analysis
method employed in this exploratory case study is the constant comparative method.
Communication has evolved through the use of social media technology. Educational
stakeholders must also evolve in the learning environment. Past studies have analyzed either the
PjBL environment or social media technologies, yet the studies identified in the literature review
have not been simultaneously studied as one learning environment. Past studies have also not
used Bandura’s concept of social learning and collaboration with social media technologies.
This study seeks to gain an understanding of how social media technologies is used in a project-
based learning environment. The study explored how educational stakeholders (educators and
leaders) use social media technology in a project-based learning environment in their classrooms
Research Question
RQ. How do educational stakeholders (leaders and teachers) use social media
Through the use of purposeful sampling, data was collected from educator and leader
participants at one specific high school in the form of a questionnaire, interviews, and focus
group. The questionnaire was used to select participants for the interview and focus groups.
There was a different set of semi-structured interview questions for both the teacher group and
leader group. The focus group consisting of five teachers allowed for a more in-depth study of
how social media technologies were used within the project-based learning environment.
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The researcher uses the research methodology of a qualitative case study. The research
design is an exploratory, single organization, case study. The researcher utilizes questionnaire,
interviews, and focus group to explore social media usage in PjBL environment. By utilizing a
qualitative method in one school district, the researcher was able to utilize school leaders and
teachers as participants. There was a different set of interview questions for each grouping of
participants. The constant comparison method was used for data analysis. The data analysis
method allowed for themes to be formulated from the data collected. Once themes emerged, the
The researcher used the case study design, based on the recommendations of Merriam
(1998), Stake (2010), and Yin (2003, 2018). The use of interviews and focus group to uncover
technology usage and technology selection was analyzed through participant perceptions via the
data collection and analysis procedures outlined in Chapter 3: Methodology. The researcher
integrated the following objectives to coincide with the main research question. These goals
were to find:
• What types of barriers to technology do teachers and leaders experience in the classroom
and/or school setting?
By utilizing a qualitative method in one school district, the researcher chose participants
based on purposeful sampling, where school leaders and teachers have used PjBL to educate
SOCIAL MEDIA TECHNOLOGY 11
students. The school district was chosen due to the whole school educational design, where
The purpose of three different data collection methods was to triangulate research for
analysis. By using more than one source of information, it brought forth a discovery of how and
why social media technology is or is not chosen and utilized in the classroom for PjBL. The
themes found during the analysis (Chapter 4) were then compared to other similar studies and
recommendations, which will be discussed in Chapter 5. Comparing the data discovered with
previous research was one goal of a qualitative researcher (Yin, 2018). The case study method,
according to Yin (2018), allows the researcher to find a commonality between a phenomenon
and the context. The case study approach allowed the participant to reiterate their encounters
which was one delimitation found in this case study (Baxter & Jack, 2008; Yin, 2003).
interviews, and a focus group. The data collection in the qualitative study required a direct
relationship between researcher and participant, as the researcher gained insight and information
directly from the participant(s). The diversity and union of data brought a unique perspective to
solve the mystery (Baxter & Jack, 2008). According to Yin (1994), the situation of the case
study itself produces much data. Data has been collected from a variety of sources. This data
has been collected with a thorough plan, where the triangulation of evidence was needed for
proper analysis. For this case study, interviews consisted of five teacher participants and five
leader participants who were then asked semi-structured questions, while a five-teacher
participant focus group allowed the researcher to explore the deeper perceptions of social media
in PjBL environments. This allowed for a comparison between the teacher interview and focus
SOCIAL MEDIA TECHNOLOGY 12
group participants. It also allowed the triangulation of data through the use the constant
Definition of Terms
prompt, where users either respond to an initial prompt or can reply to others’ responses. These
postings are independent of audience location, where the time of actual participation in the
Bandura’s Social Learning Theory. Educational theory states those learning are educated
through modeling and observations of others. When people learn from others through social
interactions, cognitive (thinking) processes occur in the learner’s mind (Bandura, 2009). This
self-reflecting process allows for new learning to emerge from past experiences. When people
observe a behavior from others, they in turn try to follow the new behavior, where new skills are
Digital Divide. The digital divide at one time was based on the accessibility to have
technology (Prensky, 2012). However, this definition has changed. The new digital divide is
just not based on the socio-economic resources (Hills, 2015; Kale & Goh, 2014). It is the
division of people between having technology and not using the technology to its full benefit or
design (Hills, 2015; Huang et al., 2017; Jackson, 2015; Lucas, 2018).
PjBL is a teaching pedagogy where students are given a problem and they must solve it by
researching and producing a project that demonstrates their proficiency in learning. To solve the
problem, students must first become investigators, where they must formulate an issue as well as
solutions to solve the problem. Afterwards, there is a revision process where a learning curve
SOCIAL MEDIA TECHNOLOGY 13
and a transformational type of learning takes place (Dole et al., 2016; Gòmez-Pablos et al., 2017;
Social Media Technology (SMS). Computer applications or programs that allow the user
to communicate with others. Collaboration and/or communication takes place when users elicit
responses and/or dialogue from others which is not bound by a specific time and a place (Pew
designed in four stages. The first stage looks at what the curriculum is, how it is designed and
what content and Bloom’s Taxonomy thinking level is needed. The second stage incorporates
appropriate instructional strategies and models to use when teaching certain content. The third
stage questions the teacher’s technology usage and questions also if there is technology in the
building that is needed to support the objective in the first place. The teacher must also question
the cognitive level and instructional strategies with or without the technology. And, lastly, the
teacher needs to decide on technology resources to best support student learning and knowledge
Assumptions. The researcher assumed that an exploratory, qualitative, case study was an
appropriate choice for a research design. This research design allowed the researcher to analyze
voluntary basis and participants were told in advance that identities would be kept confidential,
the researcher assumed that participants answered the semi-structured interview or focus group
questions honestly.
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Limitations. The case study was bound by the location and time, as well as the
participant selection; however, the very nature of this also caused limitations in the study. One
limitation was the specific location of the school, as it was a single organizational study. The
study was an in-depth study based on interviews and focus group where educators’ perspectives
were analyzed based on a learning paradigm that shifted from teaching towards the tests to a
PjBL environment. Since all participants were members of the same community, the population
all had the same lived experiences. The data collection for the study involved a six-week time
period, where a questionnaire, interviews, and focus group was employed for analysis. With the
bound system of the case study, this also caused the data to not be generalizable to the entire
population.
Delimitations. Delimitations were set as the boundary for the study. There are several
ways to limit or bound the case that includes, a specific place, an interest, or by qualifying the
participants to become part of the study (Merriam, 1998). The length of time the educational
stakeholders have taught/led in a specified high school in Ohio, where the school district’s
educational environment is that of the project-based environment was also the criteria for
purposeful sampling.
Chapter I: Summary
The purpose of the study was to explore how educational stakeholders use social
networking technologies in a PjBL environment in a suburban high school in Ohio. The social
learning theory of Bandura and the technological pedagogical content knowledge (TPCK)
framework, created by Mishra and Koehler (2006), was the framework of the study. The study
results would allow for a school district and/or teacher to utilize the research to create a PjBL
environment with social media technologies to expand the classroom into a community or global
SOCIAL MEDIA TECHNOLOGY 15
project. The results also allow leaders to realign the ideologies found in PjBL to create a
The case study for this project was conducted in a suburban high school in Ohio. The
school district implemented incremental PjBL where students in grades 5-10 were being
educated via the pedagogy of PjBL. There were 102 educators who taught at the high school
level for the school district. They consisted of both males and females in different age
demographics. The researcher used the research methodology of a qualitative study. The
research design was an exploratory, single organization, case study. The researcher utilized
By utilizing a qualitative method in one school district, the researcher was able to choose
participants such as school leaders and teachers to compare data via the process of questionnaire,
interviews, and focus groups where the researcher categorized answers for data analysis using
the constant comparative method. By using more than one source of information, it brought
forth a discovery of how and why social media technology is chosen and utilized in the
During the 1990s, some teachers lost their ability to creatively teach (Scoggin & Ark,
necessary policy changes that needed to be completed. Besides aligning standards across the
country, the goal was to create an environment where teachers had professional development
where innovative technology was learned to create authentic lessons (Bellanca, 2010). The No
Child Left Behind Act was to benefit Americans; however, many wanted to change the
provisions of how the act was currently written and applied per state or school district (Bellanca,
With the passage of the Common Core, some school districts in Ohio have now become
schools based on certain teaching pedagogies. In fact, some schools in Ohio are based on PjBL.
The Ohio Department of Education Standards mandate that students use technology in
communication and to also publish to share their work with others. (Ohio's 2003 Academic
Content Standards in Technology, 2014). One way to do this is through PjBL where students
work to research and create projects that would showcase their mastery of educational skills
There are several reasons why PjBL and social networking technologies should be
studied. Researchers state that curriculum is always changing, and it depends upon theory and
politics as well as how teaching and learning fits into technology (Wilper et al., 2013). For
instance, when the Federal Government changed the No Child Left Behind Act to the Common
Core Standards, teaching and learning standards across the county also had to be updated. Due
to the Federal mandate, states had to follow suit and also change their mandate for learning and
teaching standards. As the state mandates changed, city school districts also had to change their
The four chapters that follow show a progression from a literature review to the
methodology of the study. The data collection and data analysis follow the progression of the
study. Finally, a discussion of PjBL with social media technologies conclude the study.
of literature pursuant of PjBL and social media technologies. The chapter contains critique and
analysis of both qualitative and quantitative research pertinent to the background of the study.
This chapter also holds the essence of the researcher’s conceptual framework in Bandura’s social
SOCIAL MEDIA TECHNOLOGY 17
learning theory and the pedagogical teaching framework of Mishra and Koehler’s (2006) TPCK
study.
In Chapter 3 of this study, the methodology is located. It includes a recap of the history
of PjBL, as well as the researcher’s reasons for a qualitative study. The methodology chapter
describes how educational stakeholders were chosen for participation in the study, as well as the
data collection and data analysis methods for the single-organizational case study.
At first, Chapter 4 will summarize the purpose of the case study as well as will describe
the process undertaken by researcher for data analysis. It also will show the results of the
constant comparative method to report the results and findings of the study.
Lastly, Chapter 5 will be the summary of the results of the qualitative case study. It will
summarize how the results of the study answers the research question of how educational
stakeholders use social media technologies in a PjBL environment. In this chapter, the
social media usage in learning environments, namely in the PjBL. The chapter further
recommends how leaders are able to implement the PjBL model into a district.
SOCIAL MEDIA TECHNOLOGY 18
learning (PjBL) intertwined with social technologies. Hou, Wang, et al. (2015) compared the
results of normal communications versus social media discussions in a classroom setting. The
reseachers found that knowledge could be co-formulated with other learners during discussions
as they shared information with each other (Hou, Wang, et al., 2015). The shared concepts were
then interpreted through the learner’s own prior experiences, which created a new learning
where students are given a problem and they must solve it by researching and producing a
project that demonstrates their proficiency in learning (Dole et al., 2016; Hou, Yu, et al., 2016).
The pedagogy is based on a student creating a project to show a skill and achievement in his/her
When PjBL is used with social media technologies teachers can guide students to
connect with information from their past experiences to create new meanings, which in turn
SOCIAL MEDIA TECHNOLOGY 19
furthers their understanding on the subject matter (Canaleta et al., 2014; Scoggin & Ark, 2018).
PjBL could use Bandura’s theory to also describe situations in the teaching method, where
teachers need to know how much and what type of scaffolding the learners need to succeed.
“The main task of the teacher is to guide students through this learning process, helping them to
discover for themselves the knowledge they must learn” (Canaleta et al., 2014, p. 651).
Background, context, history, and conceptual framework for the problem. PjBL is
student-centered learning. It is a teaching pedagogy where students are given a problem and they
must solve it by researching (Hou, Yu, et al., 2016) and producing a project that demonstrates
their proficiency in learning (Dole et al., 2016). To solve the problem, students must first
become investigators where they must formulate an issue as well as solutions to solve the
problem. Throughout the learning process, students struggle with their learning until a new
understanding takes place. Sometimes a transformational type of learning occurs for the learners
as they master the content (Lee & Hannafin, 2016; Mezirow, 1991). In PjBL, with the aid of
scaffolding via social media technologies, teachers guide students to connect with information
from their past experiences to create new meanings which in turn furthers their understanding on
the subject matter (Scoggin & Ark, 2018; Canaleta et al., 2014). One way to guide students is
through technology that students already use on a daily-basis—this technology is social media.
Social networking became a new form of communications during the year 1997 when Six
Degrees was created (Pew Research Center, 2018). The computer application allowed users to
accept friendships from others to communicate via the computer. My Space was also another
computer application that was created which allowed friends to accept others for friendships
online for internet communications. In 1999, the first blogging sites became available on the
SOCIAL MEDIA TECHNOLOGY 20
internet, creating a media sensation. Facebook, created by Zuckerberg in 2004, became the
Prior research has shown that PjBL is again being used in classrooms globally (Çakiroğlu
& Erdemir, 2018; Chu, Zhang, Chen, Chan, & Lee, 2017). Ravitz and Blazevski’s (2014) study
was a quantitative approach that compared how teachers used technology to aid students in
creating their PjBL methods. The researchers found correlations in that the teachers who worked
with technology were more inclined to use technology in the PjBL classroom. Teachers who
were not as familiar with technology struggled with the use of it or did not use technology for
PjBL lessons in the classroom. The researchers suggested that a qualitative study should be done
to analyze the reasons to find out the differences in the way technology is utilized in the
Over the last decade, researchers addressed some of the gaps in the current literature
including Condliffe, et al. (2017), Hou, Wang, et al. (2015), Kale and Goh (2014), and
Veletsianos et al. (2016). The latter researchers analyzed the classroom itself in the PjBL
environment or what technologies students used; however, what was not studied included the
teacher. A qualitative study using focus groups would be beneficial to those wishing to implore
a PjBL curriculum in the classroom or school, based on researching how teachers learned how to
utilize the technology for their classroom, as well as the teacher’s ability to use the technology to
There are several reasons why PjBL and social networking technologies should be
studied. Researchers state that curriculum is always changing, and it depends upon theory and
politics, as well as how teaching and learning fits into technology (Wilper et al., 2013). For
instance, when the United States Federal Government updated the No Child Left Behind Act to
SOCIAL MEDIA TECHNOLOGY 21
include Common Core Standards, teaching and learning standards across the county also had to
be updated. The International Society for Technology in Education (ISTE) began benchmarking
requirements for students’ usage of technology in the late 1990s, and also benchmarked
requirements of teachers, administrators, facilitators, and students for the production and
performance of learning via technology and its applications, which is related to the Common
Core Standards (Hall, Quinn, & Gollnick, 2016; International Society for Technology in
Education, 2016).
In Ohio, when the Board of Education updated core course standards, they also updated
technology indicators for student proficiency in those courses (Ohio's Learning Standards for
Technology, 2017). These state-mandated updates must also be revised in the school district,
whereby school district administrators must create technology plans for their schools, including
The purpose of the study is to explore how educators use social networking technologies
in a PjBL environment in a suburban high school in Ohio. The social learning theory of
Bandura and the technological pedagogical content knowledge (TPCK) framework, created by
Mishra and Koehler (2006), is the framework of the study. The findings of the study would
provide a school district and/or teacher to utilize the research to create a PjBL environment with
Conceptual Framework
The conceptual framework for this study is the social learning theory and the
technological pedagogical content knowledge (TPCK) framework. The links between Bandura’s
theory and the TPCK become an element for educators using social media applications to
instruct students in PjBL environments. When both the TPCK and social learning theory are
SOCIAL MEDIA TECHNOLOGY 22
used together, they create not only a way to teach, but also a way for collaboration in the learning
environment.
PjBL is based on the social constructivism approach because collaboration is needed for
learners to obtain new knowledge (Kokotsaki, Menzies, & Wiggins, 2016). Courses designed
while providing learners with some choice or control over their learning (Gibbs & Partlow,
2003). In PjBL, students learn as they collaborate with others and complete projects (Dole et al.,
2016; Hou, Yu, et al., 2016). The learning is based on collaboration. The learning is also based
on exploring and researching a topic. The learners would then design a project for a solution
(Dole et al., 2016). Bandura’ s concept could also be applied to collaborative learning in group
activities, where group members learn from each other (Lee, Huh, & Reigeluth, 2015). Before
collaboration takes place, communication must occur between the student and the teacher.
Teachers need positive communication with students for students to learn how to utilize
technology and incorporate it in the classroom. Teachers need motivational and strategic plans
to make the collaboration significant for PjBL to succeed. In the cognitive theory, learning is a
mental operation from information acquired through the five senses. These views are based on
Bandura theorized that knowledge results from the learning process, and it is unique to
the individual. According to Bandura (2009) behavior is learned through not only modeling, but
through the idea of self-efficacy, where individuals tend to set high goals. The learning process
challenges the goals, yet; at the same time motivates the learner to master the set goals (Bandura,
2009).
SOCIAL MEDIA TECHNOLOGY 23
Some of these tasks need modeling and scaffolding, which is Bandura’s social theory,
that learning occurs due to modeling. In terms of learning, an educator must model the correct
way of doing something before the students would be able to do something by themselves.
However, not all teachers have the self-efficacy to show students how to utilize computers
effectively because they may not know how to use the technology themselves. If educators are
unsure of how to use specific computer programs and applications, they must partake in
professional development. One way to train educators is through the use of the TPCK.
The TPCK developed by Mishra and Koehler (2006) was written so teachers to
understand how to use technology for the best interest of student learning. The TPCK was
technological knowledge, and student knowledge. The TPCK framework supports technology as
an aid to the curriculum, but not the main part of it, as technology should be an integration of the
learning.
The TPCK framework is designed in four stages. The first stage was to show teachers
how curriculum should be designed by content and thinking level through Bloom’s taxonomy.
The second stage incorporates instructional strategies and models for teachers to use when
teaching certain content. The third stage questions the teacher’s technology usage and if there is
technology in the building that is needed to support the objective in the first place. Teachers
must also question the cognitive level and instructional strategies of their lesson to see if
technology usage is needed for student proficiency of the material learned, or if students could
learn the material without computer technology. And, lastly, the teacher needs to decide on
technology resources to best support student learning and knowledge with the skills identified
The following review of literature is based on internet database searches that were
predetermined by the researcher to include only scholarly peer reviewed articles. The research
articles for the literature review dealt with the search terms of both PjBL and social media
technologies. These limitations for these terms allowed the researcher to exclude students from
the search equation. This in turn, yielded the answers into analyzing classroom and school
environments for both teachers and school districts, as well as to find out what has not been
researched to the extent needed to provide answers to the research question. The following
literature review was written as a way to further understand how other researchers analyzed a
PjBL environment and the technology used in this environment to answer the research question
of how stakeholders use social media technologies in a PjBL environment. Yet, the gap in the
literature revealed that educator perceptions were not included by researchers in relation to the
use of social media technologies in PjBL environments. This study allows for narrowing in the
research gap to understand how educational stakeholders use social media technologies in a
PjBL environment.
Benefits of project-based learning. The use of technology to support PjBL has many
benefits as social media allows students to collaborate with others and gives students more
resources for learning by inquiry than just the textbook (Ravitz & Blazevski, 2014).
as a tool for collaborative communication (Hou, Yu, et al., 2016; Stozhko, Bortnik, Mironova,
Tchernyshev, & Podshivalova, 2015). PjBL management systems that include 2.0 telecom
technologies aid in collaborative learning and teaching (Mosier, Bradley-Levine, & Perkins,
2016; Ravitz & Blazevski, 2014). According to Jacobs (2017), when social media technology,
SOCIAL MEDIA TECHNOLOGY 25
such as Facebook, is added to PjBL, students are able to communicate with their group members
during project development and are able to share their finished projects with others in the
Teachers are able to use multiple sources to scaffold students’ higher order thinking skills
during PjBL through online resources, including social networking sites. With the aid of
scaffolding via social media technologies, teachers guide students to connect with information
from their past experiences to create new meanings, which in turn furthers their understanding on
the subject matter (Canaleta et al., 2014). Ark (2017) stated that students need to be coupled to
technology whether this is online or offline through the help of educators. Although scaffolding
and collaboration are important in PjBL, the audience for the final project is needed in the
learning process.
Students are motivated in PjBL when the audience level is centered on stakeholders in the
community (DeCapite & Bush, 2016). When the community is involved, students gain further
knowledge from outside sources. Students have an audience that they can show their projects
and feel their projects could make a difference in a real-world situation. PjBL is a pedagogy that
When students share their final projects with the community, they are able to accomplish
two long term-project objectives. First, the goal of the PjBL is for students to use real life
experiences to make a difference in society (DeCapite & Bush, 2016). The lived experiences
motivate students to master the goals of the project itself, as they produce and then display their
product to the community (Hopper, 2014). The second would be that in Ohio, the production of
the project would satisfy the Ohio Department of Education Graduation grade level requirements
for technology and communication skills (Ohio's Learning Standards for Technology, 2017).
SOCIAL MEDIA TECHNOLOGY 26
Although PjBL has been used for scaffolding students’ knowledge throughout the last several
Left Behind Act was signed in 2002, some educators stopped using PjBL and began teaching
toward the state mandated tests (Gòmez-Pablos et al., 2017). During the early 2000s and until
the Common Core was signed in the 2010s, authors Ark (2017), Gòmez-Pablos et al., (2017) and
Scoggin and Ark (2018) claimed high stakes testing took the teaching power away from some
teachers leaving them with little empowerment in their classrooms. Centralized strategies, such
as state mandated standards, where testing by grade levels for graduation was needed for
alignment across the country, and teacher required college coursework or continuing education
hours, were enacted by the government (Lucas, 2018). The schools had to realign their courses
to align with new state and federal educational standards (U.S. Deparment of Education, n.d.).
Some school districts were still failing state and federal standards thereby required a new
educational mandate to take its place (Ohio's Learning Standards for Technology, 2017). A new
educational act called Every Child Succeeds Act (2010) was initiated because teachers and
schools were failing at managing the federal government mandates. The ESSA granted each
state the ability to create their own standards, now known as the Common Core. The mandates
also brought-about a debate of traditional approaches to teaching and learning in the age of the
Internet (Hendry et al., 2017), where personalized-centered learning again developed as the
When policies were altered, pedagogies correlated with the changes. However, with the
balance of power again shifting toward learner centered education, schools have re-evaluated and
SOCIAL MEDIA TECHNOLOGY 27
changed also. One change that has been seen in the United States is the ability to use best
designed projects for the California International Studies Project (CISP) where there was a
partnership with the National Framework of the Partnership for 21st Century Skills. The teachers
created steps for others to follow to globalize the classroom with a PjBL and teaching method
approach, where collaboration among stakeholders in the community was needed for success
(DeCapite & Bush, 2016). The ideas included: creating an environment using computer graphics
to catch and keep attention, grouping students according to interests and not abilities as they
would learn from each other, continuously reviewing and revising lessons, and joining a
collaborative teaching team, where lessons across disciplines would be used (DeCapite & Bush,
2016).
In a case study, Vickers and Fields (2015) analyzed a global community project, where
media broadcasting and social media was utilized for communication purposes for collaboration
in virtual learning (Vickers & Field, 2015). Five universities across Europe collaborated for a
project called media culture 2020. The purpose of the project was to find out how media
broadcasting and communications changed in the 21st century. The project used social media
sites Facebook, Blogger, and Google Plus, as well as technology applications such as Google and
Google Docs. There were joint courses that allowed for virtual seating in the classes.
Researchers agreed that sharing the learning process with an audience is the end-stage in
PjBL (DeCapite & Bush, 2016; Hendry et al., 2017; Hopper, 2014; Vickers & Field, 2015).
When students share their final projects with the community, they are able to master the goal of
the PjBL assignment. The goal of the PjBL is for students to use real life experiences to make a
SOCIAL MEDIA TECHNOLOGY 28
difference in society (DeCapite & Bush, 2016). A global collaborative experience allowed
students to learn new technology and communication skills (Vickers & Field, 2015).
Researchers, such as Hendry et al. (2017) and Hopper (2017) said that when students studied
societal issues through technology, they became problem-solvers, which enabled the student
Technology applications in project-based learning. While computers are ideal for large
scale projects and plug-in applications which take large-scale bytes to load, tablets and iPads are
ideal for smaller scale projects and activities, as well as for timing issues if teachers need to
schedule times for student usage of the desk/laptop (Conn, 2013). There are several applications
that students and teachers are able to create and/or use in a PjBL environment (Conn, 2013; Hou,
Wang, et al., 2015; Karchmer- Klein, Mouza, Shinas, & Park, 2017). One application is to
utilize a web map during the student’s planning phases of PjBL. During the planning phases,
students would work collaboratively as they express their opinions and find meaning in new
information, as material is scaffolded by the teacher (Hou, Yu, et al., 2016). Another application
is to utilize social media to communicate the final stage of the PjBL to the public through video
Through collaboration and planning, students would satisfy the ISTE standards and Ohio
approach that aligns well with the implementation of the Common Core” (Conn, 2013, p. 37).
Students are to understand that they will not only be sharing their projects with the teacher and
classmates but will be sharing with the community. This causes an intrinsic motivational
strategy for learning takes place (Bandura, 2009). Students take pride in their work with little
motivational strategies needed by the teacher for continued involvement in the project. When
SOCIAL MEDIA TECHNOLOGY 29
students produce and share with the public through social media, they are completing course
how technology usage differs between generations. The Baby Boomer Generation, which refers
to those born after World War II, are learning new technologies for job security and for
communications with family members (Jackson, 2015). According to Jackson (2015), the Baby
Boomer Generation has been slow to access new technologies; but, both Generation X (born
between 1965-1979) and the millennial generation (born between the 1980-1994) are on a steady
increase of using technology in the last several years (Fredricks, 2014; Jackson, 2015;).
According to Jackson (2015), the baby boomer generation has been slow to access
modern technologies; but the younger generation is using it daily to communicate with others.
Jackson defines the digital divide as the “gap between the people with effective access to digital
and information technology and the people with very limited or no access at all. It includes the
imbalance both in physical access to technology and the resources and skills needed to
effective[ly] participate as a digital citizen” (Jackson, 2015, p. 28). The researcher further stated
that the digital divide could be due to any social, gender, age, disability, or class. Educators must
understand the subject matter taught, as well as how to use technology for the best way for
As a result of this digital divide, some teachers would fall into the category of the digital
divide, as some are afraid of the technology in general, or afraid that they do not know enough
about the technology to teach with it (Jackson, 2015). Teachers need to research these
technologies and try them out for themselves and then allow students to experience those
technologies and how to use them educationally in the classroom. Educators use several tools to
SOCIAL MEDIA TECHNOLOGY 30
initiate and continuously motivate students in PjBL. When forming a lesson or unit, teachers
would need to find right application or technology tool that provide higher level Bloom’s
Educator teaching methods and training. Teachers must also be trained in how to use
(Condliffe, et al., 2017). One obstacle that might impede PjBL with technologies in the
classroom is that some students may use technology on a daily basis, but do not use it to its
potential in an educational format (Kale & Goh, 2014). Teachers may also lack professional
development, as well as have no additional time nor resources to enact PjBL technologies
correctly in the classroom (Veletsianos, et al., 2016). Teachers need to learn to utilize
technology that is meaningful to their teaching discipline for future integration with the PjBL
The main purpose of Gòmez-Pablos et al. (2017) qualitative study was to understand how
teachers used digital technologies in PjBL. The research team used a correlational descriptive
design, where a questionnaire validated through an expert panel was the main methodology
utilized (Gòmez-Pablos et al., 2017). The results revealed a positive PjBL experience for
students in terms of learning and collaboration. The researchers also found that students showed
an intrinsic motivation, which allowed the students to educate themselves through their own
stages of inquiry in order to master the material that was to be learned. However, the data
revealed that teachers needed more professional development, more work with technologies, and
a more collaborative work environment when PjBL was school-wide (Gòmez-Pablos et al.,
2017). Teachers needed to know what new technology advancements are and how to utilize
them for their students and the entire learning community (Gòmez-Pablos et al., 2017).
SOCIAL MEDIA TECHNOLOGY 31
In Rees, Lewis, Easterday, Gerger, and Reisbeck’s ( 2018) qualitative study, the
researchers designed a method called “Stand-Up,” where students had to utilize an outside
advising source for their PjBL. In this study, the design called for students to use an online feed
to interact with the mediator at weekly intervals, where students would discuss the progress of
their projects through the templates they were working on to show daily goals met. The “stand-
up” study also analyzed the collaboration amongst partners and educators.
The study showed that students and advisors continued to use the “Stand-Up” method,
while educators did not use it. According to Rees et al. ( 2018), the process of reporting online
to check-in with the educators was time consuming; however; it showed a collaborative approach
to learning According to Rees et al., the study demonstrated how collaboration between
students and teachers was needed for a blended-learning support system (Rees et al., 2018).
When collaboration was combined with the technological tools chosen and used by teachers, it
offered additional support. The findings of the study included that students found a supportive
environment with the aid of the coach or teacher with synchronous or asynchronous
Teacher and school implementation of project-based learning. There are many ways to
implement PjBL into education. According to Condliffe, et al. (2017), teachers and schools
could use an already developed curriculum, develop their own curriculum and projects, and
implement the curriculum change in the entire school system. By completing any of the latter,
teachers would need to consider how and what is to be taught, as well as use an evaluation that
must analyze how both students learned the material and how the teachers implemented it into
the classroom. Implementing a PjBL environment also considers professional development for
the teachers to use it correctly in the classroom. The professional development would instruct
SOCIAL MEDIA TECHNOLOGY 32
teachers how to be facilitators of the learning experiences of PjBL as well as how they should
scaffold students’ learning, through a rigorous learning experience (Condliffe, et al., 2017).
(2016) mixed methods study, one college campus held the only flipped classroom campus in the
United States. According to Miller, the school had a design which allowed professors to use
class-time to differentiate coursework for students using PjBL methods. According to the
researcher, the educators based the PjBL on projects for the common good of society, as well as
solving local issues (Miller, 2016). Miller said that a school should align their mission and
pedagogy.
In another qualitative study, Slavit, Holmlund and Lessig (2016) used the case study
method to find how teachers planned, designed, and developed PjBL in a STEM school.
Teachers were the primary participants in the STEM school, where the researchers studied the
participants for collaboration, school vision, curriculum, and the PjBL method, as well as
responses to students’ needs. According to the researchers, the cross- curricular plans failed
throughout year, where the teachers had little help from leadership. The researchers found that
educators had different interpretations on their visions of PjBL and they may have succeeded if
there were common rubrics utilized throughout the school, as well as the ability to collaborate
with co-workers.
Prior research has shown that PjBL is again being used in classrooms globally (Çakiroğlu
& Erdemir, 2018; Chu et al, 2017). The research used in the literature review were a mixture of
both qualitative and quantitative research to find how PjBL or social media technologies
SOCIAL MEDIA TECHNOLOGY 33
benefited the learning environment. In this section, the different methodology approaches are
placed into either qualitative or quantitative subheadings. These subheadings are then
subdivided into the specific subject of the study. This ranges from social media to PjBL.
Qualitative studies. Students are already using technologies such as social networking
sites such as Facebook and Twitter; but some individuals have no research skills to navigate the
internet for educational knowledge (Hills, 2015). In the qualitative study by Karchmer- Klein et
al. (2017), student participants said that they used the internet. In fact, 90 of the participants
used the internet four hours a day. And 90% of students said they owned gaming systems. They
also reported that using the iPad was easy and used it for reading for 57% of the time. Fifty
percent of the students said they used their iPad 72% of the time for school homework
Implementation of project-based learning. Slavit et al. (2016) used the case study
method to find a common theme of creating and managing a STEM school in the PjBL
environment. Teachers were the primary participants in the STEM school, where the researchers
studied the participants for: collaboration, school vision, and curriculum, as well as responses to
student’s needs. The teachers partook in the development of school’s vision plan, as well as had
professional development for the teaching of technology; however, the teachers did not plan for
panel in order to understand how teachers used digital technologies in the PjBL. There were two
parts to the Gòmez- Pablos et al. (2017) questionnaire. The first portion was based on teacher
characteristics, while the second section was a Likert scale related to teachers’ tools used in the
classroom, the teacher’s role, and projects created by students (Gòmez-Pablos et al., 2017). The
SOCIAL MEDIA TECHNOLOGY 34
findings revealed a positive PjBL experience for students in terms of learning, collaboration, and
self-discipline of the students regarding their learning based on the educators’ teaching styles.
In another qualitative study, Dole et al. (2016) focused their study on a teacher
professional development course called “Creative Thinking and Problem Solving” based on
Barrow’s 1986 Hybrid Project-based-model. The teaching methods learned during the one-week
field experience were then studied through an online structured interview. The researchers
wanted to know how the immersion in a one-week long learning environment impacted the
teachers’ pedagogies in their classrooms, in addition to the obstacles they faced with
implementing PjBL. They based the questionnaire on 36 participants. The researchers noted
that there were a number of participants who dropped out of the study. The drop-out rate in this
study was higher than normal; however, the researchers continued the study with structured
In another case study, Butler and Christofili (2014) used the qualitative case study
coursework. The authors analyzed how and why the first attempts to implement the PjBL
curriculum failed at the school, as well as what was added for the curriculum to succeed.
In a qualitative case study, Hopper (2014), researched how Kindergarten through eighth
grade Texas school students used various forms of social media and technology communications
for projects that were based on a newly written curriculum and rubrics. The case study analyzed
the rubrics based on grade level and showed how they changed based on teacher and student
E-learning. In the qualitative study, Carter et al. (2014) found several characteristics
with e-learning and computer applications. However, the questionnaire that was given to the
SOCIAL MEDIA TECHNOLOGY 35
teacher participants should have been followed with either a second more in-depth questionnaire
or through interviews or focus groups. Interview and focus group questions should have focused
on students’ usage of technology applications and the students’ and teachers’ abilities to
complete learning expectations within the timeframe allowed. For Carter et al. (2014), the issue
of not having a complete questionnaire may have been prevented if they used an expert panel to
In Rees et al. (2018) qualitative study, the researchers designed a method called “Stand-
Up,” where students had to utilize the outside advising source for their PjBL. In this study, the
design called for students to use an online feed to interact with the mediator at weekly intervals,
where they would discuss the progress of their projects through the templates that they were
working on to show daily goals met. The “stand-up” study also analyzed the collaboration
amongst partners and educators. According to Rees et al. (2018), the process of reporting online
to check-in with the educators was time consuming; however, it showed a collaborative
Chai, Koh, and Tsai (2013) reviewed 54 TPCK literatures and found that there were
similarities that were included in the qualitative studies. These included how teachers were
trained in the pedagogy. Due to current educational technologies, rubrics have changed to
(Chai et al., 2013, p. 37). However, internet computer technology expansion has not yet showed
a new viable TPCK rubric for integration into educational technology. TPCK was originally for
the hard disciplines of science math and engineering, where TPCK, was used in STEM teaching.
However, with new software developing, geography and social studies shows integration with
SOCIAL MEDIA TECHNOLOGY 36
software and pedagogy, as with the fields of English and language (Chai et al., 2013; Mishra &
Koehler, 2006).
Butler and Christofili (2014) used the qualitative case study method to understand how a
school begins to implement PjBL by analyzing four semesters of coursework. The authors
analyzed how and why the first attempts to implement the PjBL curriculum failed at the school,
as well as what was added for the curriculum to succeed. During the first semester, timing was
an issue as teachers did not have time to plan, collaborate with other educators, and implement
PjBL. Instead of teachers working collaboratively, they worked separately with their own goals.
The authors said that planning to implement this pedagogy takes time (Butler & Christofili,
2014). During the second time of PjBL, teachers collaborated with coaches to integrate lessons
and plans so that students were able to choose a project based on a unified question which the
teachers collaboratively designed. However, what was learned was that the question to be
answered by students as a project was too narrow in focus to allow for the students to be
As the PjBL plans were revised by teacher participants, the researchers gathered more
prominent data based on inquiry-based learning. The educators added a service-learning aspect
to the coursework. This allowed students to learn from community members as they researched
the project. This allowed students’ intrinsic motivation because they not only wanted to learn
more about how the project and their grade, but how it would affect those of the greater
participant students, there were different constraints on the educational barriers including
technology and infrastructure, hardware, software learning spaces, digital textbooks, and content
SOCIAL MEDIA TECHNOLOGY 37
and curriculum (Lucas, 2018). The Lucas 2018 study included: a seven-participant focus group,
interviews with four student participants, interviews with four teacher participants, interviews
with two parent participants, and three consecutive interviews with one CEO. In the study, the
researcher found that teachers agreed that workspace was needed for innovative student projects.
Lucas (2018) found that more professional development was needed for PjBL, as well as the
utilization of innovative technologies. Timetabling, which the author said was time for
curriculum development, was not considered part of the teacher’s workday. One common theme
that immerged from this study was that teachers needed time to collaborate with faculty to share
Reseacher Tondeur, van Braak, Ertmer, and Ottenbreit- Leftwich (2017) conducted a
qualitative case study to discover proffesional development in 2.0 technology. The researchers
state that the lack of teacher professional development causes web 2.0 technologies to not be
used to the greatest potential in the student’s learning environment (Tondeur et al., 2017). The
authors stated that implanting Internet computer technologies in the school or classroom needs to
be accomplished systematically. The authors used a case study method that analyzed four
different school systems. One study analyzed Facebook for ICT communications. The teachers
were in different regions in Australia and could not meet in person; yet, collaboration amongst
the teachers became apparent as the school adopted an ICT approach to professional
development, where inquiry was based on “collaborating, reflecting, and analyzing self-
practices,” as well as becoming familiar with ICT technologies which as a result the faculty
began to use ICT’ such as Facebook for communications and production, instead of consumption
classrooms where local resources played a role in students’ learning. Teachers were spreading
their knowledge of the ability to use ICTs for the communication of local school district by
means of providing professional learning for teachers (Tondeur et al., 2017). The authors state
that utilizing the teacher that use ICT’s in the classroom are the ones who should train others in
the usage of the technology in the classroom (Tondeur et al., 2017). According to the researcher,
teachers must be trained in Mishra and Kocher’s (2006) framework design of TPCK. The
leaders and faculty of the school must use resources for students’ diverse learning abilities.
Tondeur et al. (2017), stated that teachers need to use internet computer technology and web-
based technologies for the students to gain knowledge. Teachers may not know what or how to
implement the technology in the classroom; however, if the ICTs are incorporated into the
learning environment for teachers during meetings or professional development time, the faculty
would have the knowledge of how to use the technology to their specific teaching discipline in
Social media. In a qualititaive study, Pektas and Gurel (2014) used the learning
management system platform of Moodle to study the outcome of video conferencing and
Facebook versus face-to-face learning. The study showed that 85% of student participants said
LMS was useful to show on demand class information, but also reported that face-to-face
learning was still needed for learning support (Pektas & Gurel, 2014). Participants in the study
also said that they disliked synchronous communications because they had to write everything;
yet video conferencing centers were more efficient for group conversations than that of the
Another qualitative study analyzed how a PjBL approach could be used with online
learning and discussions. Wu and Hou (2014) coded different topics about how students reacted
to posts on social media technologies. The first phase of the study showed a significant amount
of off topic discussions. Therefore, applying the learning management platform would likely
keep topics on the learning goal (Wu & Hou, 2014). The results showed this type of PjBL
would help teachers overcome problems related non-focused students (Wu & Hou, 2014). The
results also showed that online discussions between the teacher and student were more
interactive and increased students’ understanding of the topic (Wu & Hou, 2014).
In the teaching and learning process, educators must choose applications that have three themes,
which engage students in the PjBL process: “multimodality,” “collaboration,” and “interactivity”
(Karchmer- Klein et al., 2017, pp. 92-93). In the qualitative study, researchers used observations
and interviews, located at an all-boys school. The student participants said that they used the
internet. In fact, 90% of the participants used the internet four hours a day. And 90% said they
owned gaming systems. They also reported that using the iPad was easy at 6 % and using it for
reading at 57%. Fifty percent of the student participants said they used their iPad 72% of the
The results revealed that a teacher needs to become aware when students are acting only
as consumers of knowledge and not producers of knowledge (Karchmer- Klein et al., 2017). The
results also showed how computer application could be integrated into instruction (Karchmer-
Klein et al., 2017). Since the assumption of this study was based on a consumer driven society
to make this research more credible, a quantitative analysis between educational and non-
Quantitative studies. Mosier et al. (2016) surveyed students at New Tech High Schools
who utilized PjBL. New Tech High Schools are one several charter school systems in the United
States that utilize all online differentiated PjBL for student populations. The quantitative study
consisted of using a scale for a student survey, which the New Tech HS district utilized to
measure the success rating for the implementation of PjBL. There was a total of five scales or
rubrics utilized to measure students’ perceptions. The findings included a strong linear
relationship with school cultures and community partnerships for skills of speech and higher
order thinking skills (Mosier et al., 2016). Another positive linear relationship was found
between PjBL and the students’ engagement in the classroom. Implications for the study
centered around the view that PjBL was utilized by the teachers in the classroom (Mosier et al.,
2016). For the dissertation researcher, a question was posed by why Mosier et al. (2016) would
use the school’s rubrics instead of using a different type of survey to study the outcomes of both
Implementation of PjBL. Researchers Holmes and Hwang (2016) researched what was
needed for a whole-school set up for implementation of whole school PjBL. The researchers
used eighth and ninth grade student participants in a school district where there was a PjBL
school and a regular school. With 532 student participants, there were 88 PjBL in the PjBL
school and 444 in the regular school (control group). In the second year of the study, the total
number of students in the study was 459 (78 PjBL and 381 control). Independent t-tests found
significant differences between the groups. The differences were found in socio-economic status
still yielded differences in learning. The digital divide between socio-economic status where
statistically significant; yet there was no statistical difference in race. The authors stated that the
SOCIAL MEDIA TECHNOLOGY 41
group; thereby minimizing racial barriers in the digital divide (Holmes & Hwang, 2016).
Educational barriers. In Kale and Goh’s (2014) study, which took place in two counties
of West Virginia, the researchers surveyed teacher participants’ who taught either middle school
or high school. There were 161 participants, who taught at one of 13 schools. The researchers
used an SPSS program for data. In the study, there were four schools that were urban and four
that were rural. This includes three schools that were not found in these areas. Of these schools,
55% were teacher participants of urban schools, while 45% were made up of teacher participants
in rural schools. The data collected showed that more than half the teachers were in urban
schools while less than half were in rural schools, but what about the teachers that were residing
in the other three schools. The results did not show an adjustment factor for the differences in
In Kale and Goh’s (2014), survey study, the authors surveyed educators’ use of the
internet in their teaching. In the overall findings, the teacher participants said that technology
access was the number one important factor for students. Other findings for the educators
included: the need for creativity at work, the need for educational innovation, the ability to make
work easier, the personal interest in technology or computers, further collaborations with co-
workers, and expectations of administration for support (Kale & Goh, 2014).
The findings of the latter study found factors that showed how the digital divide through
the population age difference affected technology usage. According to the study, Baby boomer
and early Generation X teachers with less computer usage showed less confidence with
computers than those of the later Generation X and Millennial Generation educators. The study
also found that those teachers lacking in technology training did not use current technology in
SOCIAL MEDIA TECHNOLOGY 42
the classroom (Kale & Goh, 2014). The authors stated that whole school professional
development would not help these teachers learn these modern technologies. It would also not
helper younger ones who might feel bored over the time spent wasted on something they already
knew. The researchers recommended placing teachers in collaborative groups for learning
was compared with an online classroom environment during a three-phase research design.
participants. Half of the participants were placed in the test group where all learning was online,
while the control group participated in a blended learning section. To account for the 5%
statistical difference found in the pre/posttests of the control group, changes were made for the
thinking and evaluations of the course material needed to be a part of the learning experience.
Teacher feedback and collaboration was also found to have effects on the learning environment.
Quantitative research by Vega, Jimènez, and Villalohos (2013) showed that students were
treated successfully when PjBL was incremental via mini-projects, as their study included
analyzing data from a pre/post test design. The authors claimed that incremental PjBL is needed
because of the need of diverse learners (Vega, et al., 2013). In the study, the reserchers found
that online courseware allowed teachers to find ideas in an online community. They also found
that teacher participants could also collaborate with others as they contributed their own lesson
In Mohamadi’s (2018) study, the researcher studied the end product of student learning.
They found that student participants need to understand the concept of learning in lieu of the
SOCIAL MEDIA TECHNOLOGY 43
project created. These included three elements of PjBL, where students, teachers, and the project
itself is needed. There needs to be a learning-by-doing method, where students are engaged in
real world activities with autonomy when this learning involves scaffolding. The quantitative
study was based on a pre-posttest analysis, where the control group of students did not use PjBL.
This yielded the same results of the Ravitz and Blazevski (2014) study.
Social media. Ravitz and Blazevski (2014) conducted a survey where they studied the
differences between reformed project-based schools and non-networked schools. In the study,
there were several correlations between the groupings; yet differences were found within the
grouping themselves. Ravitz and Blazevski state that in the grouping of the reform school there
was a difference in teacher participants. The researchers found differences among both
groupings in relation to two topics. In the reform group, time and preparation was spent on
PjBL, but not on technology, where as in nonreform schools, emphasis was placed on general
student-centered on-line technologies, but not the standardized version defined as PjBL.
Ravitz and Blazevski (2014) study found differences between reformed project-based
schools and non-networked schools. In the study, there were several correlations between the
groupings and differences found within the grouping themselves. Ravitz and Blazevski state that
in the grouping of the reform school there was a difference in teacher participants. 81% of the
group felt prepared in the PjBL teaching strategy when they used online technology tools,
whereas 58% of those who did not use technology felt not as prepared. In the non-reform group,
there was a strong correlation in preparation to online tools to help design and manage projects
The researchers said there was a significant relationship for correlation between the reform
network group at 33% than that of the non-reform group at 20% regarding the usage of online
technologies. The results found that there was more preparation and more time needed to create
SOCIAL MEDIA TECHNOLOGY 44
project-based lessons (Ravitz & Blazevski, 2014). The researchers also state that the
correlations found in non-network schools needed a “substantial amount of work [to] establish
viable paths to PjBL that include the role of technology” (Ravitz & Blazevski, 2014, p. 72).
In a quantitative study, Hou, Wang, Lin, & Chang (2015), chose 50 Taiwanese college
students, and divided the participants randomly into seven groups to study how online
communications among group members worked. In these groups, student participants utilized
both the online discussion posts, as well as Facebook to communicate with the other participants
in their specific group. The participants were given three weeks to discuss and produce a project.
The authors combined coding to categorize findings into a matrix, then used a paired t-test to
find the statistical difference between the results of Facebook posts to other online discussion
platforms.
Some researchers have also discussed how PjBL is used by educators, including
Condliffe, et al. (2017), Hou, Wang, et al. (2015), Kale and Goh (2014), and Veletsianos et al.
(2016). The latter researchers analyzed the classroom itself in the PjBL environment and the
technologies used to help students learn; however, what was missing from these studies was the
research of the educators themselves. A qualitative study using focus groups would be beneficial
to those wishing to implore a PjBL curriculum in the classroom or school, based on researching
how teachers learned how to utilize the technology for their classroom and the teacher’s ability
Technology tools are important in PjBL for education. In fact, there are several
researchers who have studied various aspects of the learning environment with the use of
technology tools (Chu et al., 2017; Vega et al., 2013; Vickers & Field, 2015). “Technology can
SOCIAL MEDIA TECHNOLOGY 45
2015, p. 48).
PjBL takes time to implement in the classroom correctly. First, teachers need to be
trained in this teaching PjBL. Secondly, technology must be taught to educators through
professional development. Thirdly, teachers need to learn about innovative uses in technology
Ravitz and Blazevski (2014) state that PjBL takes much time to prepare for in the
classroom. The researchers concluded this as both groups of participants chose to focus their
time creating a new classroom atmosphere. One group of participants used their time to create a
classroom for PjBL, while the other group centered their time on student-centered computer
technologies.
Butler and Christofili (2014) and Slavit et al. (2016) researched how schools implement
PjBL. Both studies concluded that incremental changes are better than large scale changes.
Hopper (2014) indicated that new curriculums, rubrics, and standards must be adjusted through
Gòmez-Pablos et al. ( 2017) showed possitve results for PjBL. The results revealed a
positive PjBL built on cooperation and collaboration. Another study by Dole et al. (2016)
confirmed that having teachers partake in a week-long setting to learn how to use PjBL in the
classroom allowed for a new skill set before implementing the pedegogy into the classrrooms.
In a qualititaive study, Pektas and Gurel (2014), used the learning management system
platform of Moodle to study the outcome of video conferencing and Facebook versus face-to-
face learning. Participants in the study said that they disliked synchronous communications
SOCIAL MEDIA TECHNOLOGY 46
because they had to write everything on paper, but video conferencing centers were more
efficient for group conversations than that of the discussion forums, such as Facebook.
One common theme that emerged from several studies was that teachers needed time to
collaborate with faculty to share best practices for technology (Kale & Goh, 2014; Lucas, 2018;
Rees et al., 2018). While Lucas concentrated on the implementation of PjBL, the studies by Kale
and Goh, and Rees et al. replicated some of the results of a 2011 study by Hew. Pektas and
Gurel (2014) said that Hew’s study showed that Facebook was utilized to study academic
measures in schools (Pektas & Gurel, 2014), while Erol, Sevlì, Ulutaş, Sevlì, & Gül (2017) said
that Hew’s study revealed that people communicate with those that they already know on
Facebook (Erol et al., 2017, p. 579). The findings in Erol et al. reveal that participants who
were experienced in SMS used social media technologies as a form of research for school, as
well as for communication and entertainment (Erol et al., 2017). In Pektas and Gruel’s study,
findings showed conflicting views on social media usage in the classroom. Some participants
said that SMS should be used for information communications, while other participants liked to
use it as a potential for group dynamics of teaching and learning (Pektas & Gurel, 2014).
The research literature produced various answers to both PjBL and social media
technologies in the classroom to find how stakeholders use social media technologies in the PjBL
environment. Most of the studies analyzed in the literature review answered how teachers used
project-based media in a quantitative format. While this was a good indicator as to generalities
of PjBL, it did not allow for the perceptions of teachers or leaders. Some of the studies asked for
students’ opinions in PjBL in qualitative studies; yet did not find commonalities as to educational
stakeholders’ opinions on the process of a change in the teaching environment. The literature
SOCIAL MEDIA TECHNOLOGY 47
review also analyzed best practices in learning when technology was used in the classroom; yet it
did not allow the perceptions of teachers based on how they use social media technologies in a
PjBL environment. The qualitative case studies that were analyzed throughout the literature
review would need to be studied more carefully through stakeholders’ perceptions, as all case
qualitative studies to explore why certain technologies are used within the PjBL and the
effectiveness of that technology. Kale and Goh (2014) found gaps in teacher attitudes towards
use technology (Condliffe, et al., 2017). One obstacle that might impede PjBL with technologies
in the classroom is that some students and teachers do not know how to use technology. Another
obstacle is that some educational stakeholders might not use technology to its full capabilities
(Kale & Goh, 2014). Research also indicated that learner behavior patterns have not been fully
studied in a social networking community for school stakeholders (Hou, Wang, et al., 2015).
Ravitz and Blazevski (2014) survey study showed differences between schools in relation
to how PjBL and social media technologies were used in the classroom. The researchers found
out that the PjBL schoolteacher group spent more time in creating lessons in the teaching
methodology, while the second school group of teachers concentrated on online technologies.
Since there was a discrepancy among the two groups, Ravitz and Blazevski should have
continued their study with a qualitative component. One suggestion would be to conduct an
interview or focus group to gather additional data to find out why differences occurred within the
two groups.
SOCIAL MEDIA TECHNOLOGY 48
In Kale and Goh’s (2014), survey, the results were based on school districts in Virginia.
The results of the study were generalized, but it could not account for the entire United States
population. The conclusion of the study was that professional development does not help the
teachers. The researchers found that teachers needed to be placed in cooperative groups to learn
how to use computer applications. This study would be beneficial with a case study approach,
One study lacked the prescribed steps to qualify a questionnaire instrument. Carter et al.
(2014), used a questionnaire to find out how e-learning and IT technologies were used in the
classroom. They found that cooperation was needed in online environments. The researchers
stated that educators who want to implement PjBL need information such as the time and cost of
projects, the type of projects that could be created in the PjBL environment, and the
Another problem with previous research studies was based on research participants. One
qualitative study by Dole et al. (2016) focused their study on professioanl development in PjBL.
In this study, there was an issue with teacher participants and the follow-up online structured
interviews, as there was a high drop-out rate for particpants. To overcome the lack of responses
of the online strucutured interviews, the researchers revised their plans to include strucutured in-
The purpose of this literature review was to find ways in which previous researchers
sought to explain how technology is intertwined with PjBL. Some researchers state that PjBL is
a teaching pedagogy that is used by educators to instruct students. However, some researchers
failed to show how PjBL is intertwined through technology in the classroom. Researchers tried
SOCIAL MEDIA TECHNOLOGY 49
to prove that PjBL could be applied to global issues for students’ critical thinking skills, as well
To find how teachers and students are both engaged in the process of PjBL, a research
question was finalized for review. The purpose of the study is to explore how educators use
social networking technologies in a PjBL environment in a suburban high school in Ohio. The
study would allow for a school district and/or teacher to utilize the research to create a PjBL
environment with social media technologies to expand the classroom into a community or global
project. The research found throughout the literature review failed to show how teachers learned
new technology, applied it to their classrooms, and taught with the technology correctly for
students to learn both the knowledge content of the course and the technology used as the
instructional aid.
The research in the literature review revealed that either Bandura or other behavior
psychologists were the basis of researcher’s reasoning (Çakiroğlu & Erdemir, 2018; Huang et al.,
2017; Lee, Huh, & Reigeluth, 2015; Shepherd & Lynn, 2015). The theoretical concept of
Bandura’s Social Learning Theory is that people can learn by observing others (Huang et al.,
2017; Shepherd & Lynn, 2015). People can also learn self-regulated behaviors in the same
manner (Huang et al., 2017). Although Huang et al. (2017) showed that students had a positive
outcome for PjBL via social media, they did not disclose how teachers taught the materials to
students nor how the teachers performed in their teaching tasks. It was also based on a one-time
internet event and not a longitudinal study that analyzed all parts of the classroom environment.
In Lee, Huh, and Reigeluth’s (2015) study, research was based on the Bandura’s concept
of modeling behaviors. The researchers wanted to learn how members of groups worked
collaborativly as they created projects. The reseachers found 25 unqiue coding categories and
SOCIAL MEDIA TECHNOLOGY 50
followed those with follow-up interviews. However, what was not discussed in this research was
Çakiroğlu and Erdemir (2018) discovered that the online behaviors are transferred from
off-line or face-to-face communications. For students this would be how they would learn
through the social learning theory through observing others. For teachers, this would be
modeling the behavior needed for success (Çakiroğlu & Erdemir, 2018). The study found that
teachers did not help with motivational strategies throughout the learning process of PjBL
The non-modeling effort for teaching PjBL was also discussed in PjBL, as well as the
need for teachers to implement self-regulated learning in phases through modeling, scaffolding,
and positive feedback. Without these latter teaching techniques, an important concept of
Bandura’s Observational Learning found in the Social Learning Theory would not exist. This is
the idea that one needs to have self-efficacy, where the individual has the belief to accomplish
the specific task regardless of how many times it took for a successful outcome (Shepherd &
Lynn, 2015). Bandura cautions if teacher’s do not show students how to use technology, such as
social media, for an educational benefit, negative effects could occur. “False beliefs could
happen, and people could follow suit if deductive reasoning is misaligned or if biases are bad.
[biases could include] media influences and side groups” (Bandura, 2009, p. 97).
The use of technology to support PjBL has many benefits as it allows students to
collaborate with others and gives students more resources for learning by inquiry than just the
textbook. Teachers are able to use multiple sources to scaffold students higher order thinking
skills during PjBL through online resources, including social networking sites, according to
researchers Ravitz and Blazevski (2014). But, teachers’ training in both social media
SOCIAL MEDIA TECHNOLOGY 51
technologies and PjBL itself is crucial to student development. Currently, there are no found
recent research studies found based with the TPACK framework of Mishra and Koehler (2006)
There are several questions that have been answered through the literature study, such as
how to instruct educators in the correct manner to use PjBL in the classroom, as well as the pros
and cons to student learning using this pedagogy. The literature review has also found that social
media technologies are able to be employed for student learning in the classroom. However, the
literature argument that still needs to be researched is combining research from across both
spectrums of qualitative and quantitative research to discover how social media technologies are
Introduction
The focus of this qualitative case study was to explore how educational stakeholders use
from teachers and school leaders, as well as employing data from the questionnaires, interviews,
and focus groups, the researcher was able to find how technologies are used in the classroom.
while discussing procedures, including site and participant choice for the research. The chapter
explains the reason for a qualitative case study through the use of questionnaires, interviews, and
focus groups. This chapter also includes how the researcher collected and analyzed data. The
Research Question
The purpose of this case study was to explore how educational stakeholders use social
media technology in a project-based learning environment. This study was significant because it
provides insight into how educators use social media technologies in PjBL. The research will
help teachers and school districts understand the pros and cons of social media technology in the
school environment. The study will also aid in developing plans for the usage of this type of
The methodological approach for this study was a qualitative case study research design.
The case study design allowed the researcher to investigate the topic to gain insight into a
specific experience and phenomenon (Yin, 2018). The qualitative case study design allowed the
researcher to choose data and analysis approaches from both qualitative and quantitative studies.
Case study research is the in-depth investigation of a bounded system, such as a teacher,
a classroom, a unit of study, or a school (Merriam, 1998; Yin, 2018). The case study method
enabled the researcher to involve the participants to become co-creators of the research.
Participants, who were part of the interview and focus group have answered questions in their
own point of view (Yin, 2018). After the researcher transcribed the data, the participants used
member checking to verify the information was recorded and interpreted by the researcher
correctly. Participants’ answers were then analyzed to discover how and why educators chose
The research design allowed the researcher to discover how and why certain types of
technologies were used in PjBL through data collection and data analysis of a group of
individuals bound by a specific place and time. The case study method also allowed an in-depth
Researchers have stated that curriculum is always changing, and it depends upon theory
and politics, as well as how teaching and learning fits into technology (Wilper et al., 2013). In
Ohio, when the Board of Education updates core course standards, they also update technology
indicators for student proficiency in those courses (Ohio's Learning Standards for Technology,
2017). These state mandated updates must also be revised in the school district, whereby school
district administrators must create technology plans for their schools, which would include
professional development for teachers, as teachers would need to implement this in the
The purpose of this study was to explore how do educational stakeholders describe social
media technology used to create PjBL environments in classrooms. The researcher used
based on both the objective of the study as well as the characteristics of the population.
The researcher used purposeful sampling to “discover, understand, and gain insight” from
a sample of the population, where “the most could be learned” (Merriam, 1998, p. 61).
Furthermore, Yin (2018) recommended having enough participants that provide rich information
of the phenomenon related to the study. To do this type of sampling, the researcher chose 17
To be chosen for the study, participants had to meet the criterion of being employed by
the school district since the 2015 implementation of whole school PjBL. Participants must have
used PjBL in their leadership or teaching. The school district was chosen based on the school-
wide implementation of a PjBL environment. In the location where the case study was
conducted, there were 102 fulltime teachers. Of these teachers, 99 of them met the criterion to
SOCIAL MEDIA TECHNOLOGY 55
become participants of the study. There were also several leadership positions, including board
members, superintendent, curriculum director, and principals. The leaders of the school all met
The researcher included two groups of participants. Six leaders and five teachers were
questions regarding PjBL. (See Appendix A for the data set of questions). The teacher
interviews focused on questions related to PjBL and technology uses in the classroom. The
leadership interviews focused on the perspectives of whole school PjBL environment. The
leadership interviews also focused on the leaders’ technology use, as well as their perceptions of
the technology used by the employees they led. (See Appendix A for questions). A focus group
of five teachers was also used in the study, where they answered semi-structured questions (See
Appendix A for questions). The researcher over-recruited members for the focus group as
participants, were predicted to drop out of the study. In fact, two focus group participants
Recruitment protocol. The researcher sent out a recruitment letter to teachers at the high
school, as well as to leaders of the school district (see Appendix B). In the letter the researcher
discussed the purpose of the study, as well as asked this population to become participants in the
study. As all teachers in the district were to use PjBL in the teaching environment, all high
school teachers, who had been employed by the school district since the 2015 school year, met
this purposeful sampling. In addition to the recruitment letter, the superintendent of the school
district sent an email to all middle and high school core classroom teachers and leaders to explain
that the research was approved. (See Appendix C for the letter that stated the research was
approved).
SOCIAL MEDIA TECHNOLOGY 56
the project-based teaching questionnaire. The purpose of the questionnaire was used to find
possible participants for the interview and focus groups. The questionnaire focused on the
criterion for study participants. The criterion for study participants was that school stakeholders
were to have worked in the school district since its implementation of PjBL and who used the
project-based pedagogy in their current educational careers. The questionnaire was given to all
teachers and leaders. Before the questionnaire began, the researcher used a click-consent form
for participation in the study. (See Appendix D for the letter and consent form of the
questionnaire). If the click-consent form answer was no, the questionnaire ended immediately.
The questionnaire was used for recruitment of the focus group or interview group. (Questions
population. One group was the leaders of the school district, including principals and vice-
principals, as well as technology and educational program coordinators. The other group of
participants consisted of high school teachers who had used PjBL in their classrooms. The
purpose of the interviews was to explore the perceptions of social media technologies and PjBL
environments of the teaching staff and leadership team. Both groups of participants were asked
questions in relation to their job duties to discover how PjBL was implemented in the school
district. (For questions and procedures of the interview sessions, see Appendix A).
Focus group. The focus group of five teacher participants was conducted to explore
their perceptions of using social media technologies in a PjBL environment. The participants
participatory results (Merriam, 1998; Stake, 2010). (For questions and procedures of the focus
Sources of Data
The sources of data for this study were the questionnaire, individual interviews, and a
focus group. The questionnaire was given to all high school teachers who wished to participate
in the study and had signed the informed consent form. Individual interviews were conducted
with two groups of participants—the leadership group and the educator group. The leader group
consisted of six participants, while the teacher group consisted of five participants. The focus
group, consisting of five participants, was used to find in-depth perceptions of how teachers used
social media technologies in the classroom. Both the teacher and leader interview groups and the
teacher focus group have created the data needed to converge in a triangulating fashion, where
all three participant groups had differentiating sources of data (Yin, 2018).
Questionnaire. The questionnaire was used for the purpose of recruitment of participants
in either the interview groups or the focus group. The questionnaire was found on the Qualtrics
online application. The questionnaire was to discover the length that the participant has taught in
the district and the years they have taught with the pedagogy or PjBL, as well as the grade level
Interviews. During the interview process, the researcher followed the questioning
technique of the semi-structured interview Yin (2018) said that semi-structured interview
questions allowed for flexibility in questioning. The researcher asked each participant of the
teacher interview group the same questions, which then equated to the semi-structured
questioning technique. The teacher leadership group was asked a separate set of semi-structured
SOCIAL MEDIA TECHNOLOGY 58
questions. The purpose of semi-structured interview was to allow for discussion (Merriam,
1998). The semi-structured format allowed the researcher the ability to ask questions in any
The semi-structured, face-to-face interviews were used to collect data for this study
through in-depth interviews of the leadership group of participants and the teacher group of
participants. The researcher developed an interview protocol. The interview sessions were
scheduled for one-hour and took place at a private location within the school district. Member
checking was used after the transcription process to verify the content of the material received by
the researcher. Thematic coding took place throughout the data collection and data analysis
stage by using the constant comparison method. (See Appendix A for interview questions).
Focus group. All participants of the group were high school teachers that were
recruited from the school district where the research is going to take place. The focus group met
one time during the data collection process during a 90-minute session in a private location
within the school. The focus group was utilized to explore deeper perceptions of participants
than that of the interview questions. Member checking was used after the transcription process
to verify that the content received by the participants was correct. A thematic coding process of
Follow-up questions for interview and focus group participants. Follow-up questions
were asked to participants that related to PjBL in conjunction with social media and digital
technologies when schools closed abruptly due to Covid-19. These questions were the same for
both leader and teacher groups. (For follow-up questions, see Appendix A). Due to the stay-at-
home orders in early March 2020, the follow-up questions were performed via email. The email
Data Collection
The methods the researcher used in data collection were the questionnaire, interviews,
and focus group. The purpose of using three different sources was to triangulate data for
credibility (Yin, 2018). Qualitative researchers frequently collect and use extensive interviews
with taped sessions during the data collection process (Stake, 2010).
The researcher set-aside six weeks for data collection. Prior to and during the study,
several steps were taken to ensure safety and security of participants in this case study. In
months prior to the commencement of the study, the Concordia University- Portland Institutional
Review Board (IRB) received an application for the study to take place. The IRB then reviewed
the study plans and approved the proposal. (See Appendix E for the IRB approval form).
A consent form explaining the purpose of the case study, as well as consent to use the
school district and its employees for the case study, was sent and signed by the school
superintendent prior to the start of the research study. (See Appendix F for superintendent
consent form). Approval from Concordia University—Portland IRB was forwarded to the
school’s superintendent with the consent letter for the research study to take place at the school
district.
A recruitment letter was then sent to teachers and leaders to ask for study participants,
where these participants agreed to the questionnaire portion of the study with a click consent
form embedded within the Qualtrics computer application. For the questionnaire to continue, the
participant needed to click to confirm consent. For those willing to be part of the interview or
focus group portion of the study, a consent form was given to the researcher at the beginning of
the interview or focus group session. The consent form was signed, dated, and collected by the
SOCIAL MEDIA TECHNOLOGY 60
researcher prior to the start of the study. (See Appendix B for the letter and consent of
participation).
The teachers and leaders kept their own copy of the consent form explaining the
protections and ethical considerations that the researcher took to ensure confidentiality. The
participants were protected with the use of an alias through coding practices, as well as the
deletion of personal characteristics that could have identified that participant or school district.
All paper data and tape/video recordings were stored in a locked file cabinet for three
years. All computer applications with information related to participants were kept on a
password protected computer/ computer application. All data related to the research was
destroyed within three years of the completion of the study, per Concordia University—Portland
Staff questionnaire protocol. Both a recruitment letter and an informed consent letter
were sent to participants with access to a link for an online questionnaire via the Qualtrics online
computer survey. After letters of informed consent were signed by participants via a click-
consent method, the survey commenced. The participant answered questions about school
demographic (See Appendix A for the questionnaire questions). The questionnaire asked basic
demographic questions for the school district, where interview and focus groups will be chosen.
Structure of interview and focus groups. During the weeks prior to the interview and
focus group, a time and location was agreed upon through email communications and confirmed
by the researcher through a reminder email 48- hours prior to the interview. During the day of
the interview or focus group, the researcher arrived 30-minutes prior to the scheduled interview,
where the video recorder and digital tape recorder was set-up to record the interview session. At
SOCIAL MEDIA TECHNOLOGY 61
the beginning of the interview or focus group, the participant was given a consent form that
discussed the purpose of the study, as well as the rights of being in the study including the right
to withdraw from the study for any reason. An introduction occurred between all parties, where
record-keeping data was recorded by the researcher. The interview or focus group promptly
started and lasted for one-hour. During the interview, informational keywords and times of these
keywords were noted on paper for future data transcription (See Appendix A for the interview
questions).
Individual interview protocol. One of the most prevalent sources of data in case study
research is the interview. The interview allowed the researcher to know participants’ perceptions
of critical issues (Yin, 2018). Semi-structured, face-to-face interviews were used to collect data
for this study. These semi-structured interviews used a different list of questions for the leader
and teacher groups. The individual interviews were scheduled for a one- hour session during a
time and a place convenient for the participant, within the six-week data collection time period.
These one-on-one interviews were digitally recorded, and notes were taken by the
researcher. (See Appendix A for interview questions). These interviews occurred anytime
during the six-week collection plan. After the interview was transcribed using a speech-to-text
computer application program, the data was reverified by the researcher. Afterwards, to ensure
credibility of the data, member checking was utilized, where participants verified their answers
to the interview questions. Throughout the interview process, data was recorded and organized
Focus group protocol. During the six-week data collection plan, another set of teachers
were chosen to be participants in the focus group session. The focus group was a more in-depth
study of how social media technologies are used within the PjBL environment with social media
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technologies in the classroom. The focus group had two main goals: one was to further
understand the teaching and learning environment with the pedagogy of PjBL via social media
technology. The second was to discover the teachers’ perceptions about PjBL environments and
their usage of technology by examining how they performed these learning strategies in their
classrooms.
An email was sent to the focus group that included a specific time and place for the focus
group to meet. An email was sent to particpants of the focus groups to help teachers prepare for
the one-hour scheduled session by giving them a set of definitions. The email included the
definitions of PjBL and social media technologies, as well as the explanation of the technological
pedagogical content knowledge (TPCK) framework, created by Mishra and Koehler (2006).
They were told to examine the definitions and be able to give examples of how they were able to
explain these definitions in their own words or through their experiences in the classroom.
For both the interviews and focus group sessions, the researcher used a speech-to-text
computer program for transcription. After transcription was completed, the researcher viewed the
answers of the questions with each participant. This member checking step ensured credibility in
Identification of Attributes
There were several attributes which defined this exploratory case study. The researcher
used a sample population of teachers and leaders who worked in PjBL environment. The study
involved the usage of social media technology in the PjBL environment. Through the data
collection of a questionnaire, extensive interviews, and a focus group, the researcher was to have
found the perceptions and first-hand experiences of teachers and leaders in a PjBL environment.
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The study also was to discover how teachers and leaders used social media technology in the
PjBL environment.
One attribute of the study looked at ways different age groups of teachers and leaders
used of social media technologies. According to Lucas (2018), educators have barriers due to
the lack of understanding of how to use social media technologies to benefit learning. There are
generational gaps in using technology (Jackson, 2015). Another attribute of the study examined
how collaboration was used in a PjBL environment. As social media technology offers the
ability for communication, this in turn yields the effects of collaborative learning (Mosier et al.,
environment, in-depth perception of technology and the pedagogy itself was analyzed through
the premise of the TPCK and Bandura’s learning theory. The attributes to understand the use of
social media in the PjBL environment also were indicative to include educator in classroom
setting; use of PjBL in the classroom; and use of social media technologies in the classroom were
all used to find emerging themes. The use of social media technologies in personal life and the
teaching or leading experience in the school district was used to find those qualified to become
part of the interview and focus groups. These attributes of the participants were analyzed via an
online questionnaire, interviews, and focus group using the constant comparative data analysis
method. Thus, this study was designed to understand how a PjBL environment would benefit
The qualitative data analysis method employed in this exploratory case study was the
constant comparative method. After the interviews and focus group discussion were completed,
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a transcription process occurred, followed by member checking for accuracy. The constant
comparative method allowed the researcher to go forward and backward in the data analysis
stages until themes emerged. Once preliminary themes emerged, the researcher re-examined the
data collected until no more themes were found. The data analysis procedures allowed the
researcher to analyze emerging themes first; then once themes were identified; they were applied
The answers to the questions of leadership and teacher groups for the interviews and the
group of teachers for the focus group were the data collected for analysis of this study. During
the interview and focus group process, the researcher recorded the sessions using a digital voice
recorder. The researcher also had a back-up recording using her camera. After the transcription,
both memory cards were placed into a locked cabinet. After each individual interview and focus
group session, the researcher transcribed the data collected through a speech-to-text computer
application.
After the speech-to-text computer application transcribed the data, revisions occurred as
the researcher double checked that the information was transcribed successfully. The researcher
then printed these transcriptions on a hard copy and had each participant verify that the
transcriptions were accurate which was member checking process to ensure data credibility.
The researcher then printed these transcriptions on a hard copy and began reviewing the
The revised and proofread transcriptions were then printed on a hard copy and the
reviewing of the transcribed data commenced. By doing this step, the researcher became more
familiar with the data for analysis. The researcher continuously reviewed the data to find key
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ideas from participants. These key ideas were first noted during the interview and focus group
sessions.
Notes and summaries of key events were then recorded on paper for possible connections
that were comparative in nature during and right after the interview and focus group sessions.
These notes were analyzed during the six-week data collection session, using the constant
comparative method. The data analysis method continued until all data was coded and no more
themes emerged.
After, interviews and focus group sessions, analysis via a qualitative data coding
(QDAS) computer program began, after data was reviewed in the transcription phase. The
transcriptions were transferred to the NVivo Plus 12 QDAS program, where the researcher used
descriptive tags, which were continuously transformed into thematic coding. This coding was
then re-analyzed several times to find common themes. After all coding and themes were
completed, the researcher began interpreting the meaning of the data and began writing an
A constant comparison method was used for data analysis, where data was compared
until themes emerged. Throughout the six-week data collection process, the researcher began
analyzing the data through a thematic coding process to find comparatives amongst participants.
The analysis was done by the researcher with the aid of a qualitative data coding (QDAS)
computer program, where data was stored and secured with an encryption code. To ensure data
was not traced to participants, an alias was created, and research data was destroyed within three
years, as was required by the university. Paper copies were stored in a locked safe and the saved
The case study methodology needed to bound as this sets limits to what was to be
studied. There are several ways to limit or bound the case that includes, a specific place, an
interest, or by qualifying the participants to become part of the study (Merriam, 1998). The
study was bounded by the location and time, as well as the participant selection; however, the
very nature of this also causes limitations in the study. The first limitation was due to the
specific location of the study as the study consisted of one specific school and one specific
district. Because the school was a specific location, participant selection was bound by the
location of the single organization case study, which caused the lack of generalizability in the
study itself.
Participant selection was also small in comparison to the generalized teacher population
size of Ohio or the United States itself due to the nature of the case study methodology used.
Lastly, because data collection was limited to a specific six-week length of time, participants of
the study experienced the same lived experiences. While, the study was bound by place,
Although the case study was based on one school district during a six-week data
collection time period, the research was not generalized to the entire population of teachers in the
global society. Similar suburban school districts or educators who want to implement PjBL and
will use social media technologies could benefit from the case study. The researcher has utilized
16 individuals to find thematic commonalities, which were applied to create a new teaching and
learning environment. Transferability could also be used to replicate this case study in another
bounded system.
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credibility of research. To enhance the internal validity, there were eight procedures that
qualitative studies researchers needed to follow. The eight procedures were prolonged
engagement, member checking, triangulation, negative case analysis, peer debriefing, external
Credibility. Using interviews and a focus group, the researcher used prolonged
engagement with research participants as they were interviewed for at least 60 minutes, where a
rich and thick description of the data was observed, quoted, and analyzed. Member checking
occurred after the transcription process, as participants verified their interview content, including
their remarks to questions or to make sure the researcher’s interpretations of these remarks was
what was meant by the participant. Peer Debriefing and an external audit also took place
throughout the case study, as the researcher’s dissertation committee and IRB board gave critical
revision feedback through the entire writing and research process. This entailed a collaborative
effort to check the credibility of data and the research itself through an iterative learning and
revision process.
Dependability. Self- reflection of the study was also needed to guarantee that personal
biases was not present in the study, as predisposed biases, could interfere with all aspects of the
study from data collection to data analysis procedures, thereby effecting the entire study itself.
The researcher made sure the interpretation made was based on the actual questionnaire,
interviews, and focus group where the themes were coded through a constant comparative
analysis method. The researcher also utilized the data collection plans and procedures, as well as
the data analysis plans and procedures for the dependability of the results for other researchers
and educators to use in the future. The researcher was emerged in the data collection and
SOCIAL MEDIA TECHNOLOGY 68
analysis process; however, before final analysis was formulated and published, the researcher
retreated from the case study report and then reviewed the entire dissertation it in its entirety to
Expected Findings
The study explored how educational stakeholders describe social media technology used
to create PjBL environments in classrooms. There were several expected findings through the
interviews and focus group sessions. These findings were the result of the data collection and
Bandura focuses his learning theory on the collaborative educational environment, where
observing, modeling and cooperation of others yield a unique learning experience (Huang et al.,
2017). Social media technologies allow users to collaborate (Jacobs, 2017). Discussion allows
for new ideas which in turn equates to new meaning schemes and allows new learning (Mezirow,
1991). This yielded the expected findings that teachers use technologies in their teaching
methods to educate students. A subsequent finding yielded the results that teachers do not use
social media technologies as a platform that allows for collaboration among users to learn from
each other.
Local mandates also caused another expected finding in the school environment. State of
Ohio Education curriculum standards have mandates for educators and students in relation to
technology usage in the classroom (Ohio's Learning Standards for Technology, 2017). Barriers
classroom and school usage of PjBL via technology used to implement the learning (Lucas,
2018). In this study, one finding was that school leaders use social media technologies to
SOCIAL MEDIA TECHNOLOGY 69
communicate schoolwide events but hesitated in allowing teachers to use this type of media
To ensure that ethical standards were held to IRB and Concordia University standards,
the researcher had written consent of the superintendent of the school district where the study
will take place. (See Appendix F for consent of the study from the school superintendent; See
also Appendix E for IRB approval of the case study research project). The researcher also had
the informed consent of participants in the study, where they were all given aliases, where no
identifiers were traceable to the participant. All data was either kept in a locked safe and/or on a
password encrypted computer, where only the researcher had access to the information given.
Deception was also not be used in the study, as participants were aware of the interviewing
procedures before and throughout the study. The researcher also used member checking as
The researcher has not taught in several years; however, she has two Master of Education
two different master’s degrees yield a pre-determined bias on both the leadership field and the
teaching field, where theoretical frameworks overshadow the field work. The researcher also has
background as a newspaper reporter, where she learned to never use personal biases in her
The main bias of this study focused on the location of the case study and its participants.
The bias was that all study participants had been employed by the school district since its
inception of PjBL in 2016. While all participants were familiar and taught or led in a PjBL
SOCIAL MEDIA TECHNOLOGY 70
environment, it was not known how social media technologies were used within this
environment.
Yin (2018) said that it is advantageous to study research participants in their predominant
locations for easier access to schedule and hold interviews, this could also cause bias toward the
researcher as they may feel that this is research directly linked to their teaching style. The
researcher ensured the participants that she had no outside affiliation with the school district and
that their names were kept confidential. The researcher has neighborhood ties to the suburb
where the study took place and had become friends with some of these teachers working in this
district before the study took place. The researcher did not select these teachers or leaders for the
The purpose of this study was to discover the ways in which teachers and leaders use
social media technologies in a PjBL environment. A single exploratory case study was used to
find how educational stakeholders describe social media technology used to create PjBL
pedagogical content knowledge (TPCK) and Bandura’s learning theory, based on the conceptual
framework of the entire study, was utilized to discover teacher perceptions of social media
technologies via PjBL. Throughout the data collection of the questionnaire, interviews, and
focus group, as well as through the data analysis strategy to find themes through a constant
comparison method, the researcher discovered how and why social media technologies are used
in a project-based environment.
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The focus of Chapter 4 addressed the findings of the perceptions of teacher’s and leader’s
utilization of project-based learning and the communicative technology that enables collaboration.
The use of technology to support project-based learning (PjBL) had many benefits as social media
allows students to collaborate with others and gave students more resources for learning by
inquiry than just the textbook (Ravitz & Blazevski, 2014). When social media technology, such as
Facebook, was used in PjBL, students were able to communicate with their group members during
project development and were able to share their finished projects with others in the community
Gaps in the Previous Research. The study addressed several research gaps that are found
throughout Chapter 2: Literature Review. The first gap in literature dealt with the lack of
qualitative studies analyzing why certain technologies have been used in project- based learning
(Ravitz & Blazevski, 2014). Qualitative studies analyzing how professional development has
been structured by administration that would enhance a teacher’s ability to use technology in a
SOCIAL MEDIA TECHNOLOGY 72
PjBL environment has also not been studied through the qualitative method based on teacher focus
groups (Condliffe et al., 2017). Another gap which emerged in the literature was a limit of
qualitative studies which explored the “teaching context and practical needs” of teachers in the
school community (Hou, Wang, et al., 2015, p. 611). Hills found that through an analysis of how
social networking sites help students communicate, research should focus on teaching pedagogies,
such as project-based learning, in which students use cooperative learning (Hills, 2015)
Types of data for triangulation. The researcher created a demographic questionnaire with
two groups of participants (leaders and teachers), to prepare for semi-structured interviews and a
focus group of teachers. The triangulation of data based on the different sources helped to
validate the results of the research. The triangulation of data was recommended by Yin (2018)
The questionnaire was used to identify study participants who used social media with the
project-based learning teaching model. The semi-structured interviews provided data on how
teachers and leaders perceived and used social media, as well as how these two groupings of
participants implemented PjBL in the school environment. The focus group was based on a
knowledge framework (TPCK), Bandura’s collaborative learning theory, and the researcher’s
definitions of both PjBL and social media (Mishra & Koehler, 2006). The focus group
participants discussed their in-depth views on the latter topics in relation to how they
implemented and encountered PjBL and social media in their classroom and school.
Influence of the researcher in data analysis. The researcher of this dissertation is a social
that of the post-positivist, where they “[develop] meanings of their experiences” as they want to
“understand the world in which they live and work” (Creswell J. W., 2013, p. 7). Social
constructivists want to make sense of the historical and social significance of a culture through
inductive means as well as produce meaning from the data and its relationship patterns to other
researchers (Creswell J. W., 2014). In case studies, the participants tell their personal viewpoints
as stories to the researcher and the researcher is able to comprehend their actions (Yin, 1994).
By using the social constructivism approach, the purpose of the study was to explore how
suburban high school in Ohio. As a social constructivist, the researcher used the theory of how
and people use communication to learn and collaborate with others in a PjBL environment (Hou,
Yu, et al., 2016; Dole et al., 2016; Lee & Hannafin, 2016; Wilper et al., 2013; Hendry et al.,
2017). The researcher was also interested in analyzing how her findings would intersect with
local, state, and federal laws and initiatives of teaching and learning standards. Local, State, and
Federal policies have affected the school stakeholders, including faculty, administration,
Reiteration of research question. The focal research question was: How do educational
stakeholders (leaders and teachers) use social media technology in a project-based learning
environment in a northeast Ohio suburban school district? This chapter presents the
qualitative case study research data, including an in-depth profile of the sample. The researcher
also discusses the process of how data collection was completed, as well as how data analysis
Overview of Chapter 4
In this chapter, there is a presentation and discussion of the qualitative case study
research design and findings, including an in-depth description of the sample. The researcher
also discusses how the process of data collection was completed as well as how data analysis and
coding methods were utilized in the study. Lastly, the findings of the study are conveyed
Potential participants. The participants in this case exploratory study were teachers and
leaders who were employed by a school district in the Northeast region of Ohio. The school
district was chosen based on the inception of the district-wide learning pedagogy of PjBL. The
researcher received a list of the teaching and leadership staff who used PjBL since the district
A recruitment letter was then emailed to the potential participants. The recruitment letter
gave a brief description of the research project, the role of both researcher and participant in the
case study, as well as an introduction to the researcher herself. The researcher included an email
link to a questionnaire, which was hosted on the computer application called Qualtrics. When
the possible participants visited the Qualtrics website, they needed to digitally sign the consent
form. The form utilized was the click-consent form which was approved by the Concordia
University- Portland IRB (See Appendix D for the consent form). At the same time the
recruitment letter was emailed to possible participants, the district’s superintendent also emailed
the same individuals explaining that the researcher and research study was approved by the
district (See Appendix C for the superintendent’s letter to teachers and leaders)
SOCIAL MEDIA TECHNOLOGY 75
Participants of the questionnaire. The response rate for the questionnaire was six of 59
participants, for the next three days only three participants joined the survey. The researcher
emailed a reminder message one-week after the survey began, which equated to 14 more
questionnaire participants. 11 more questionnaire participants were added the next day. A
second email reminder was sent out to possible participants two-weeks from the start of the
questionnaire, which recruited three more participants. A third reminder was emailed to
participants were the response was zero. The total questionnaire distribution was 34 out of 59
possible participants, which was 58%. Of these respondents, 14 indicated that they were
interested in becoming participants for the semi-structured interviews or teacher focus group.
21- 30 years
11- 20 years
4- 10 years
0- 1 years
0 2 4 6 8 10 12 14
Participants Employed
Study criteria. The study criterion was that a teacher or leader needed to work in the
district since the implementation of PjBL, (See Figure 1). The possible participants also needed
to use some form of social media. (See Figure 2). When the researcher analyzed the
questionnaire data 12 respondents qualified for the study. The 12 possible participants were
SOCIAL MEDIA TECHNOLOGY 76
contacted via email to set-up times for the semi-structured interviews or a tentative future date
for the teacher focus group. When contacted by a confidential email, a total of 11 teachers and
Figure 2. Study Selection Criteria: Participants’ Use of Social Media per Hour
teacher participants and three leader participants were scheduled within three-week period during
the school day for face-to-face semi-structured interviews. However, with the low response rate,
the researcher left voice mail messages with leaders of the district, introducing herself and the
context of the research study. Three additional leader participants were added to the study.
While the researcher’s intent was to interview 5 leader participants to find a commonalty
amongst the leader group, a sixth participant was added. One extra participant was added to the
leader group because all district leaders played a different role in the implementation of PjBL.
SOCIAL MEDIA TECHNOLOGY 77
Focus group. The low response rate of the questionnaire also led the researcher to use
Snowball Sampling to find remaining participants for the focus group, in which participants were
chosen based on recommendations and personal face-to-face introductions made by the teacher
group of participants. This secondary phase of participant selection yielded 5 more possible
focus group members. The focus group recruitment was therefore based on both purposive
sampling and snowball sampling. In conjunction with a sample selection of five possible
participants based on snowball sampling, the purposive sampling of two teacher participants thus
yielded a possible focus group of 7 participants. Of those seven-focus group participants, two
Demographics of the Sample. In the research sample, the leader participants consisted of 40%
female and 60% male and were the ages between 35 to >60. The leader participants consisted of
those worked in the district with careers in technology, media, school leadership, or district
elected officials. The teacher participants consisted of 3 female participants and 2 male
participants in varying teaching assignments within the school. They were between the ages of
26 and 50 years of age. The focus group consisted of 7 male teachers between the ages of 26-50
years of age. However, two of these participants dropped out of the study before the focus group
began. In total there were 16 participants, consisting of five teacher participants and six leader
participants for the semi-structured interviews, while the focus group consisted of five teacher
participants. The following tables displayed the demographics of the participants. Table 1,
Demographics Age of the Participants illustrated the age of the sample population. The tables
show the age and gender demographics for the participants. (See tables 1 and 2).
SOCIAL MEDIA TECHNOLOGY 78
Male 68.75 11
Female 31.25 5
Total 100% 16
Age % Count
Total 100% 16
Research design. A qualitative exploratory case study was utilized to find insight
regarding how educational stakeholders (teachers and leaders) used project-based learning with
social media technologies. The study used semi-structured interviews and a focus group to find
how leaders and teachers viewed PjBL and social media technologies in a Northeast Ohio school
district, which has implemented a whole school PjBL teaching and learning environment.
The researcher collected a questionnaire, which included demographic data to recruit for
the semi-structured interviews and focus groups. The interviews and focus group explored the
SOCIAL MEDIA TECHNOLOGY 79
viewpoints of PjBL, as well as social media technology usage. After the participants completed
the demographic questionnaires (Phase I) , the personal interviews (Phase II) and focus groups
(Phase III) were then scheduled and conducted by the researcher using pre-determined open-
ended questions via in-person interview sessions (see Appendices B & C).
Scheduling process of interviews and focus group. After participants completed the
questionnaire, an e-mail was sent to participants. Although an identical email was sent to
participants for phase II and phase III of the study, the researcher emailed each participant
separately to ensure confidentiality for participants. The researcher allowed the teachers and
leaders to pick a time during the school day in which they were able to complete the in-person
interview. The semi-structured interviews were scheduled and took place within a designated
six-week timeframe. After Phase II was completed, the researcher emailed the focus group
participants. This was in order to find a common time in which all participants had the ability to
participate.
Reminders sent. Additionally, a reminder email was sent to individuals one day in
advance of the date of the event for the two interview groups (the leader group and the teacher
group), as well as the focus group to ensure that no circumstances existed. Although a reminder
student /parent meeting prevented interviews as scheduled. When this occurred the teacher and
researcher contacted each other to reschedule a time for the interview. Subsequently, with the
focus group, there were two individuals who dropped out of phase III of the study as no time was
Participant inquiry process. Each participant was asked to confirm his/her permission
again for phase II and phase III of the study. While the click-consent form was required for the
questionnaire, the researcher gave each participant an additional consent form for the semi-
structured interviews and focus group. The consent form explained the use of the videotape and
digital recorder during the interviews, the confidentiality agreement between researcher and
individual, the participants right to drop out of the study, the member checking procedure, where
participants would double check the transcription of the interview, as well as the purpose of the
study. After the participant and researcher signed the consent form, the researcher gave a copy
During the semi-structured interviews, the researcher asked both participant groups
questions based on PjBL, digital technologies, and social media technologies. However, the
questions differed in both groups due to the employment. For example, the leader group
questions related to how they perceive PjBL and social media in a leadership career, while the
teacher group questions related to their perceptions of PjBL and social media based on their
teaching experiences.
While the researcher had asked the participants the same questions per interview group,
the timeframe of the interviews and question-order differed amongst participants. The semi-
structured questioning technique allowed the researcher to change the order of the questions in
relation to the response of the individual. For example, each teacher was first asked how do you
see digital technology being used in the classroom or school? (See Appendix A for specific
questions). If they began discussing this in relation to social media, they were asked a social
media questions, if their response was to discuss how digital technology was used in the PjBL
classroom, the questions of PjBL followed. The researcher planned each interview as a 45-
SOCIAL MEDIA TECHNOLOGY 81
minute session; however, the times of the interviews varied greatly. The interviews ranged from
19.07 minutes to 45.10 minutes, where 42.83 minutes was the mean average. Interview and
focus group sessions were audio recorded using a digital voice recorder. A back-up method
using the video recording on a digital camera was used. After each interview and focus group
session, the researcher downloaded the recorded file on a password protected laptop computer.
In discussing PjBL social media, and technology usage, the focus group questions were
based on Mishra and Koehler’s TPCK framework and Bandura’s theory of learning. This
allowed for a more in-depth perceptions than the semi-structured interviews. The researcher
emailed the participants the definitions of PjBL and social media technology, as well as
researcher’s definitions of the TPCK framework and Bandura’s learning theory for them to think
about the definitions before the focus group session. During the focus group, the participants
were given a copy of the definitions to refer to as they participated in phase III.
The researcher explained to the leader and teacher group participants, as well as the focus
group participants that there were no right or wrong answers to the questions asked by the
researcher. They were all given time to respond to each question in order to share their
perceptions about PjBL and social media usage in the school environment. After the interview,
the researcher transcribed the data. After the transcription process, the researcher gave the
participants a copy of the transcript via email for the member checking procedure to make sure
the researcher interpreted the data collected correctly. When the participants did not respond to
this email, the researcher sent out a reminder email asking participants to either okay the
transcription or correct the data transcribed wrong and highlight that information. Only one of
Transcription process. The data from the interviews and focus groups, which reflected
the teachers’ and leaders’ perceptions of PjBL and social media technologies in a learning
environment was transcribed by the researcher. Each MP3 audio file was uploaded into
Descript, which was an online transcription service. To ensure confidentiality, the researcher
used an alias for each individual before the upload of the file. The online subscription used
allowed for a quick turnaround time; however, the researcher wanted to ensure the transcription
was correct. To do this, the researcher listened to the recorded audio file while she viewed the
word document of the transcription. The researcher corrected the word document of the
transcription.
Credibility of data. To increase the credibility of the data collected, the researcher used
member checking. The researcher emailed each participant the copy of the corrected transcript.
In the email, the participant was instructed to verify that the data collected was correct. The
researcher asked the participants to either approve the transcript or correct it by highlighting the
information added or deleted in the Microsoft Word Document. A reminder email needed to be
sent-out to five participants due to the lack of the response. The process of transcribing and
correcting the data, even with the quick 5-minute turnaround of the transcription software was
time consuming. It took the researcher five hours to make corrections of the transcription. It
then took two weeks for the approvals needed during the member checking phase.
in the study was given a pseudonym by the researcher. Participants were identified and labeled
based on the number of participants of the study; for example, Participant 1, Participant 2, et
cetera through number 16. The researcher used aliases of Participant 1-5 for the teacher group,
Participant 6-11 for the leader group, and Participant 12-16 for the focus group. The researcher
SOCIAL MEDIA TECHNOLOGY 83
wanted to further ensure confidentiality, so the researcher drew numbers for each grouping of
participants.
All media files and transcript documents were labeled with only the pseudonyms names
of the participants also. Each audio file was removed from the digital devices and deleted from
the online transcription service. To further ensure confidentiality, the researcher used an
encryption email through the university’s school account. The researcher printed the response on
hard copy for record- keeping for three years as required by both Concordia University- Portland
and Concordia University Wisconsin; however, these are held in a locked safe that only the
researcher has access to the information. The researcher then deleted the emails after member
checking approval was received. Transcript documents of all recordings were kept secured in a
It is important to note that data was scrubbed in order to ensure the protection and
or specific subjects taught. The research also deleted data which might have led to other
identifying factors, such as their discussions of their own children or specific projects and
subjects taught in their own classroom. Although the specific age of each participant was asked
by the researcher, the researcher classified the ages into categories of generations. After the
coding process, not all the data coded from each transcript is found in the study, as it did not
relate to major themes of the study that occurred through the constant comparison analysis
Data Analysis
During the interviews and transcription throughout the data collection, the researcher
began to utilize the constant-comparison method for data analysis. According to Yin (2018), the
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analysis of the case study has not been standardized. Because of the lack of standardization, the
researcher used the constant-comparison method to focus on themes that were found in the data.
Early comparisons with data collection were aligned with the recommendations of
Merriam (1998). This occurred throughout the data collection process as the researcher took
notes during interviews to group data together to find commonalities in the analysis of the study.
Note-taking during data collection. “Memoing” was essential during the data collection
process as it allowed the researcher to group thematic data together for commonalities to emerge
in the data (Flip, 2014). Self-reflexivity and memoing was a large part of the analyzed data as it
allowed the researcher to formulate and “sketch out the flow [and movement] of the process”
(Creswell J. W., 2013, p. 85). The researcher used the constant comparison method to
continuously re-examine the data for themes that were found in the coding process. Creswell
had described the constant comparison analysis as a “zig-zag process” (Creswell J. W., 2013, p.
86).
Constant comparison analysis. A constant comparison method was used for data
analysis, where data was compared until themes emerged. Throughout the data collection
process, the researcher analyzed the data through a thematic coding process to find comparatives
amongst participants. During the interviews and focus group, the researcher took notes on
keywords while the participants discussed their answers to the questions. This was
recommended by Saldaña (2016) where “precoding” for key words and quotes are the first stages
of the analysis process. As the researcher transcribed the interview sessions, the keywords were
analyzed carefully to find emerging themes in the data. This method was recommended by
Merriam (1998) and Yin (2018), where a constant comparison is needed for all data to emerge as
After the transcription process, the researcher used computer technology for the data
coding process. The data collected from two semi-structured interview groups and a teacher
focus group was analyzed by the researcher using computer aided qualitative data analysis
(QDAS). The QDAS software utilized was NVivo 12 Plus created by QSR International (QSR
International, 2019). The transcripts were downloaded into NVivo, which was used to organize
and find themes in the data through coding. This coding was re-analyzed several times to find
common themes. After all coding and themes were completed, the researcher began to write the
Coding process. The first step the researcher completed via NVivo was to organize the
data of the interview questions. NVivo software allowed the researcher to group the questions
and answers of the interviews. The researcher first aligned the interview groups into categories
of the questions and answers. For an example, the leader group was all asked the same semi-
structured questions, where questions and answers were sorted together. This categorized
The next coding process completed in NVivo was in-vivo coding, for each question and
response. This coding process allowed the researcher to conceptualize the data for the second
cycle of coding. This cycle allowed the researcher to find themes emerging from the data. The
in-vivo coding allowed the researcher to find three main themes in the data, which aligned with
the conceptual framework for the research. The themes were: the implementation of project-
based learning, the technology in the school district, and communication methods among
stakeholders.
The fourth coding process used the word frequency auto-coding query in NVivo for
additional thematic categories to emerge from the data. This type of query coding in the QDAS
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program was used because of the speediness of computer technology. NVivo analyzed word
frequency found in the data in under 10 minutes. The researcher limited this query to 100
stemmed words. This allowed the researcher to identify additional codes to emerge under the
umbrella themes created by the researcher. The word frequency word map is illuminated in this
The researcher also completed two more coding cycles to ensure that bias did not play a
large role in data analysis. These two coding cycles used the auto-coding capabilities found in
the program of NVivo. The program coded the data for themes found in the data overall, as well
as for previous codes (called nodes in NVivo) assigned by the researcher. The data that was
produced through the QDAS program allowed for additional child-nodes to emerge from the
data.
The researcher in totality used six coding processes. According to Saldaña (2016),
coding occurs until no more themes emerge from the data, which could take more than three
levels of coding strategies The researcher used auto-coding in the last two stages of coding to
There were three main thematic categories found in a whole school project-based
school district, and the communication methods among stakeholders represent the participants’
perceptions of a whole school project-based learning environment. Each category has three
thematic codes which are representative of the data. Each of the codes is further discussed and
elaborated in the following section. These are the three categories, and each of their three codes:
• Professional Development
• Learning Process
The implementation of PjBL for an entire school district comes with challenges. These
challenges include change in general, barriers of that change, as well as training needed for a
new environment. Implementing a new learning environment at the school district took place in
stages. This caused an environment which forced teachers to change the way they were taught to
teach. The leader participants said that the implementation for a whole school PjBL environment
was difficult at first. Some leader participants said that they would have implemented change
differently where training methods for a specific learning management platform would have been
used.
Learning Environment and Change. According to district leaders, there were several
reasons that they wanted to implement a whole school approach to learning. One of these
reasons was to have students succeed on both state tests and in life. According to Leader
Participant 10 a different unified learning environment would allow the district to focus on
students’ skills needed to succeed. According to the Ohio Department of Education’s webpage,
the district received low ranking scores in most subjects due to the underperformance in testing.
With a change in the learning environment, the district believed that scores on state mandated
tests would improve. To improve these tests, district leaders wanted teachers to focus on
educating students for them to become better problem-solvers, which in turn would help
student’s succeed on mandated testing requirements. According to Leader Participant 10, PjBL
has an embedded skill set that they wanted students in the district to master. “We want them to
still learn math and science and all the things in between, but we want them to be problem
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solvers. We want them to be able to work with other people and collaborate,” according to
Fully half of the leader participants said that one reason for implementing a whole school
PjBL environment was for student learning. State mandated tests have changed over the years.
Testing in 2020 involved testing that included not only concepts, but also the application of those
Its application that is becoming big on those tests now, and they're different. They're
different than just the plain old regurgitation of facts. They must be able to apply their
knowledge to a wide variety of circumstances… Getting them prepared, actually
retaining the knowledge, not just learning it the night before, cramming it in,
regurgitating it on whatever Saturday morning, and then forgetting it by Sunday. Now
we teach them. They actually analyze questions and understand what things are being
taught.
This sentiment was also shared by Leader Participant 6, who claimed that state testing scores
have increased each year since PjBL came into practice and was implemented. This perception
was also shared by Leader Participant 9. Leader Participant 9 stated that students are involved in
learning. “There is more of that reiterative kind of thing, like the students reflecting on it. We
all think about reflecting on our own work and knowing it’s never done,” said Leader
Participant 9.
Implementing PjBL came as a four-year plan for the district. Yet, some leaders wanted
to make sure that it was working in their building. “I wanted to sniff-test this. I really wanted to
make sure it was working. I wanted to see how are our kids as we were all in in the process,”
said Leader Participant 6. “It wasn't like this was a cohort of kids that we were working with--It
was an all-in change,” said Leader Participant 6. But this change also brought about barriers to
Barriers in PjBL. This change also came with barriers. These barriers include change
itself for the organization and the stakeholders in that organization. According to Knights and
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workers are concerned about change and how it will affect their workload and downtime.
susceptible to some resistance…not because they fear change but because of its effect on
established working practices and occupational and professional interests and beliefs” (Knights
According to Leader Participant 9, the district experienced a normal curve when it came
to change. The leader said that the district has early adopters that were in the first wave of the
change implementation. There were also teachers who were part of the innovators to mirror the
early adopters in the change process. “They're not the first to jump in, but then they jump in
pretty quickly and they implement it,” said Leader Participant 9. However, with any change
initiative, there were some teachers who were “slower or less adapt with delivering learning as a
project” the leader said. Leader Participant 6 said that in the three years of working to
implement the PjBL learning environment, faculty were at a place that the teaching and learning
method is now normal; yet, when the district began implementing PjBL, it was “ fast and
One reason for the push-back from teachers was because some faculty thought if they
would “drag their feet, it would go away,” said Leader Participant 6. “You know education has
always been a business of what's the next best thing,” said Leader Participant 6, adding that
leaders combatted this by communicating with teachers about the positives of PjBL, as well as
professional development.
The array of barriers for educators as they use PjBL with computer technologies, was a
factor in how teachers implement learning methods in the classroom. That barrier was based on
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demographics, which is illustrated in the following table. The educational experience in the
According to Teacher Participant 2, teachers who have been in the education field longer
have a harder time understanding how to use technology for classroom learning. “I think
younger people are more prone to using it and probably using it correctly. They're more
comfortable with it,” said Teacher Participant 2. The participant added that although most staff
uses some type of technology, sometimes the technology does not fit with the content of the
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learning. “It's for younger teachers. It's all about skills and this and that and everything else.
Whereas I think a lot of us older teachers are hung-up on content. I mean, you have to have the
skills and all that stuff, but I don't know how you could have the skills without a memory.”
Teacher Participant 13 said that although teachers use technology daily, sometimes he
sees it used just because it’s fun for the students. “I think we have to do a better job of teaching
the kids how to use technology correctly and know when it’s appropriate and not.” Yet, this
sentiment was not echoed by other teacher participants. “In the building I’ve seen teachers of all
ages really embrace it and go with it and do really amazing stuff. So, I don't think it's the age. I
think it's more just your willingness to learn new things and to try new things. And if you're kind
of just wanting to do the same thing you've always done, probably not,” according to that
participant.
There were also other barriers that teacher participants perceived in technology usage
both for PjBL and for social media between the students and the teachers. This was due to what
I think there is a disconnect between kids who have never known life without the internet
and almost all of their teachers, probably 75% who probably picked-up on it in college or
professional life. I think there is a struggle that if you don't acknowledge technology it
makes it even worse. You need to learn how to dance in both worlds. And that--I think
it's real. I think that that gap is real, and it shouldn't be glossed over, and it should be
properly managed.
The participant also found that teachers’ age and barriers to technology exist within his school:
A lot of these younger teachers, went to school in the age of social media, right? Like
when they were on the internet, they were on Twitter too. I think they're more apt to use
it. Some of the younger teachers here certainly post more than the older teachers do. I
think it's the older teachers that just don't document it, and don’t use it to its full potential.
these barriers amongst staff. While leader participants said that training teachers for PjBL was a
mixture of faculty, some teacher participants disagreed. “When the platform got rolled out, the
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people who were sort of in the first round were individuals in our teaching staff who had less
than 10 years of experience, and most of them had less than five” said teacher participant 3. The
teacher participant continued in saying that at first these professional development meetings,
were then run by these faculty members. For veteran teachers, such as teacher participant 3 and
teacher participant 1, learning from new teachers was hard because they had little time in the
Choosing faculty for the first wave of implementation was not based on any sort of
seniority. It was based on a volunteering to learn and implement PjBL in the classroom.
According to Leader Participant 5, the district put together “a strong team of both veteran staff
and new staff, which created a balance to get them trained and then they helped to get staff of
various levels of seniority to buy into the program and understand.” Some teacher participants
echoed this sentiment. “I'm younger. I'm in a position where I can pick these ideas up relatively
quickly, where some people who have been in this profession for 20 years, it's a little more
difficult and that's going to come with time no matter what,” said Teacher Participant 3. The
participant iterated the fact that she was not set in her teaching strategy, like veteran teachers
group and the focus group, the change of the learning environment to PjBL had consequences in
teaching. In fact, Knights and Willmott (2007) state, “mainstream thinking tends to assume that
fear of change is irrational, and that all managers need to do to get employees ‘on board’ and
committed to new working practices is explain to them the need for change,” (p. 387). Child, a
mainstream theorist, as quoted in Knights and Willmott (2007) said, “when faced with resistance,
managers simply need to explain to workers the underlying rationale for change, strive to involve
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workers in the change process, then move forward as quick as possible to minimize any further
The first step the district leaders took was to hold professional development workshops.
These workshops taught the basics of PjBL. The first stages of professional development
allowed for a unified teaching front in its implementation of PjBL. The teachers were given
books to read and study as they began to implement this new teaching strategy. However, this
collaborative effort seemed to not work as expected at first. According to leader participants,
some educators did not want to follow the change of the mandated teaching style. Leader
Participant 6 said that teachers were scared to give up their powers in the classroom and not rely
on the podium to stand in one area of the classroom and lecture. Leader Participant 5 said that
educational politics entered the implementation stages when the teacher’s union leaders of the
district did not want to endorse PjBL because of new working conditions. Leader Participant 8
said that teachers are not as scared of the change anymore. “I guess our teachers are getting
more comfortable with the idea of relinquishing control for student learning, encouraging
students to do it, understanding that there was initial fear of change,” said Leader Participant 8,
explaining that the teacher’s don’t drill for test preparations, but they do teach concepts.
The largest barrier for implementing PjBL was teaching and training the staff and
modeling how to incorporate PjBL in the curriculum. Other than teaching the faculty how to
teach in the PjBL method, the teachers needed “to be able to communicate to children about it
and use it in a meaningful way, so that it was actually educationally oriented” said Leader
Participant 11. According to teacher participants in the focus group, professional development is
on-going. The district sends faculty to conferences held by the learning management platform.
The district has also partnered with nearby state and private colleges in the area to teach faculty
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best practices in PjBL. The focus group members discussed one session with a local state
university, where the faculty had to learn an entirely new concept of Origami and apply it to their
teaching field. According to teacher participant 1, the learning gave faculty a lesson on how
One way in which the district encourages teachers to use PjBL is through communication
and collaboration. According to Knights and Wilmott (2007), a way to overcome obstacles of
change in the workforce is through discussions. According to Leader Participant 8, “It was a
constant, constant, job embedded with our teams. We we're constantly working with each other
One way the district has helped prepare for PjBL was to reorganize how technology is
taught to teachers. District Leaders used to train all the teachers at once during whole group
training sessions. The Leaders Participants said that this didn’t work well as re-education was
necessary months later for the same technology. According to Leader Participant 10, “we've
gone much more to on demand. We found that it's much more valuable when a teacher is ready
to start a project or is wanting the students to do something in class, we’ll teach them how to use
the technology needed.” The leader participant said it was much more effective for learning,
The district has a technology director as well as a team of aides in each district building
to help with technology trainings. They also rely on teachers to aid in training as a team
approach. “We also have had lots of regular teachers like our digital media teacher that will help
with training… It's kind of an approach with lots of different people,” said Leader Participant 10.
When a teacher becomes an expert in a technology application “they’ll help us train other
The Northeast Ohio school district began a one-to-one technology initiative in the decade
that preceded the commencement of PjBL. The school district “has been in the game for a long
time now,” said Leader participant 8. Leader Participants 8 and 10 both said that students in
kindergarten through fifth grade have IPads, while sixth through twelfth graders have MacBooks.
When the district first implemented PjBL they used a learning platform called Power School.
However, district leaders quickly found another platform called Summit Learning, which
according to Leader Participant 9, is closely related to the school’s vision of PjBL. The learning
Summit Learning Platform is teaching model of PjBL focusses on “cognitive skills” self—
paced learning to mastery in content areas, and one-on-one mentoring to help students set and
meet goals (Jacobs, 2017, p. 18). The platform was created by the help of engineers from
Although the company is based in California and has learning concepts based on this
state’s educational requirements, the company was able to work collaboratively with the district
to ensure that Ohio Department of Education requirements were embedded in the LMS.
constantly providing support.” This echoed the teacher participants perceptions as they said that
if they had a problem with the technology of the LMS, the help center was able to fix the issue in
The software housed in the Summit Learning Platform also allowed for the students’
education to be tracked by leaders and teachers. As the implementation of PjBL became more
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embedded in the learning experience, the way the high school was structured during day-to-day
operations also changed to allow for collaboration. Students went on a block scheduling where
they had class with the teacher two times a week. The district leader’s set-up Mondays for every
student to attend each class on their schedules for 35-minutes to find out the concepts and
possible projects for that week. Every day of the week, including Mondays, students would also
meet with a teacher advisor, who would help them navigate through the PjBL experience.
Teacher participants did not seem to be congruent in their ideas of how Mondays should
work. Focus Group Participant 13 said that on Mondays he would teach one concept for the
week and then teach two or three more concepts during his block schedule. Focus Group
Participant 12 said that he uses Mondays for project day. While Teacher Participant 5 used
Mondays as a day to set the tone for the week, gave the students concepts to learn and then
helped them start planning on the creation of the project that would explain the learning
concepts.
Leader and Teacher participants said that consistency is needed. According to Leader
Participant 8, “Summit Learning is sort of standardized, and it's allowed us to become much
more uniform pre-K through 12 with communication and collaboration.” Yet, consistency for
students was not seen by one teacher participant. Teacher Participant 4 said that consistency is
There are different ways people are doing that and students are getting confused
because they're like, wait a minute, I thought the process was this in this class and
in this class, but in this class it's not that. There's expectations that students need in
understanding us across the board as we implement project-based learning,” said Teacher
Participant 4.
The teacher participant and focus participant groups were consistent in their views of the
advising class. The advising class was set-up by district leaders to be 25 minutes a day, where
students would meet with a teacher the entire year. The advisor would help students further plan
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for projects across all classes. Some teacher participants would track students’ progress on the
Summit learning Platform, where all assignments would be up-loaded, and feedback given to the
students from the teachers. Teacher participants said that the advising time was useful because it
Jacobs (2017) demonstrated that the Learning platform allowed teachers to modify
existing projects and activities for their own classrooms. However, according to district leaders,
some teachers deleted the checkpoints that were already developed through the collaboration of
leaders and the Summit Teaching engineers. According to Leader Participant 9, “Quite candidly,
you've probably heard the teachers are able to manipulate the platform and they do.” The leader
said that for those that fully understand the teaching method of PjBL, they are adding more
checkpoints and additional revision stages for PjBL. Leader Participant 9 stated:
Some of them who are not oriented toward or not comfortable with something are taking-
out the checkpoints. They just take them off. It's like what's going on here? I know
there are the kids not getting feedback at each juncture [of learning]. They aren’t
breaking down the learning targets into segments or stages in a process, nor are the kids
getting input or feedback.
This sentiment was also made by Teacher Participant 4. “I don’t know if it's personally
motivated where it's too hard or if it is based on adopting the learning. For some, it’s a lot easier
to pull out the file cabinet of information and just plug them into checkpoints needed for project-
based learning versus utilizing the documents to re-create what was already done in a more
Digital Technology Usage. Digital Technology is being used daily throughout the
Teachers are “ensconced” in both technology applications and PjBL, said Focus Group
Teachers in the school district implemented digital learning in their classrooms. "Our
teachers use it for everything. From the very basics of paper replacement to doing more
advanced things like coding, creating videos and editing photos, making presentations, and
designing a wide range of projects,” said Leader Participant 10. This is reiterated by Leader
Participant 9. “I see digital technology as being an accelerator of learning. It has the potential
to intensify all the elements of instruction and also to offer more opportunities than have ever
been possible previously for differentiation or what people sometimes call personalization,”
according to Leader Participant 9. The leader added, “Digital technologies are what make a
The PjBL platform allows for digital learning. The platform the district uses allows for
teachers and students to use the platform as a plan book/ calendar. According to Leader
is a year-long outlook for students for the entire course, so it's almost used as like a
digital planner, as well as something similar to Blackboard where they can turn in
assignments. Assignments can be posted. Resources can be posted, so it's definitely
increased the use of technology here.
Teachers also agree that the district has embedded digital technology in its PjBL environment.
That's how they get to their assignments for the most part. Again, not 100%, but a
majority. They usually complete their assignments. They get access to their resources
that they can use. Again, it's not 100%, we still use texts and stuff; but a lot of what they
use, they get through their computers through the platform. The platform is like a vehicle
to get to those resources.
learning. “Students can work at home. They can work at school,” teacher participant 4 said. “I
would say that it's pretty much like kind of like breathing as a teacher now to use technology and
to have a computer and that sort of thing,” the participant added. Teacher Participant 5 also said
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that digital technology is a must for today’s student. “I think that students should be taught how
to live within the technological world. It's not going away. They have a pocket computer, a cell
phone. I fully embrace it,” said the teacher participant. The participant said teaching the
traditional way is no longer needed, because students could find definitions on the internet. He
explained that digital technology allows teachers to be more creative in education, where
There were two teacher participants who used digital media as an add-on to the learning.
“I believe in blended learning, a little bit of old-school paper and pencil, and then project-based
digital learning. It needs to be almost half and half,” said Teacher Participant 2.
Learning Processes. With the commitment to PjBL the district has also implemented
the use of digital portfolios. The digital portfolios allow students to build on concepts learned,
revise projects, and showcase their work for an authentic audience. Some teacher participants
used the digital portfolio to showcase students’ learning. “I have my students post something at
The goal at the end of the semester, instead of having an exam, is the process of that goal.
It’s like a presentation of the journey and experience. It also shows the revision made to
gain that experience.
Focus Group Member 16 said that his students use the digital portfolio for the class as the
content of the students’ lives. The digital portfolio “is all student driven so I see it as basically
giving students an idea of how the content is applied in their lives, in government, and then how
they would like to see it improved or interacted with as they go forward,” the group participant
said.
One obstacle that seemed to be an issue with digital learning was about student usage.
According to Focus Group participants, more ethical technology usage must be taught to
students. “It’s as important in my eyes to teach kids because they’re still kids of the appropriate
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ways to use it,” said Participant 15. According to the participant, students need to be taught
about citing sources online. “They need to be taught what sources are good and what are bad.
They need to learn how to cross-reference resources,” adding that students “can’t believe that
everything out there is valid,” the participant said. Some participants in the focus group also
said that plagiarism is a large issue with students, as they share and/or copy information from
All the docs were Google and some kids around the country we're exploiting that fact to
do one another's work. They weren't using Google docs to collaborate; they were using
it to cheat. There's now more locked down in the documents of the application, at least in
the platform.
Teacher participants indicated that plagiarism is less as the process of PjBL requires revisions,
where it leads to major concepts learned to showcase and present students’ works to others.
applications or programs that allow the user to communicate with others. Collaboration and/or
communication takes place when users elicit responses and/or dialogue from others which is not
bound by a specific time and a place (Pew Research Center, 2018; Walster, 2017). The ideology
that communication and collaboration is needed for learning to occur was aligned by the
Leader particpants used social media differently than teacher particpants did.
Leaders used social media to inform the school stakeholders on what was happening in the
school district, as well as informing the public on what teachers and students were actively
learning in the classroom or in extra curriculiculars. Leaders also used social media platform to
Leader Participants said that they used social media for personal learning. Leader
Particpant 10 said that he used social media for personal learning. “Twitter is my main social
media. It’s a place where I learn things from my trade.” Leader Participant 8 said that he uses
If I have a question about something, a lot of times I'll go out in the Twitter sphere and
see who's talking about it. A lot of times I'll just flip through. You can keep up with all
of it and I don't follow a lot of people. But there's enough obviously, that there's a flood
of information, but there are certain people I really key in on and they'll have links and
things I have. Sometimes I'll retweet some of those great learning opportunities that way.
Or, just to share good things that are going on here in our district. I drive a lot of my
messaging around 21st century learning around political realm.
Leader participants said they also used social media to showcase student and teacher
classroom activities. Leader Participant 9 also uses social media for teaching and showcasing
creativity in her staff and students. She said that there are “all open operational possibilities.
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Teachers would have the vision to imagine the different topics in which kids could be
Social media is used to push out announcements. Anytime we can get a student’s
name and a face out there saying they did a good job. I mean, I also use it to push out
like, Hey, we actually teach things here—like I have a hashtag of
‘#foundsomethingcool’. I started it this year with my administration team and we just
walk around every day and we find lessons that are cool, and we pop into classrooms and
we take pictures of what they're doing or videos of what they're doing.
Social media for district leaders was also used to inform the public of the process of PjBL
and student projects. With the change to PjBL in the school district, some community members
were against the new educational methods for their students. Social media usage for the district
tried to help these members understand that students were still learning, and teachers were still
educating. In fact, the school district hired a communications specialist that predominantly uses
social media to inform the public. “My job is to show you what is going on in the classrooms,
because the old window that the community has in respect to how learning occurs, we put out
information,” said leader participant 7. According to Leader Participant 8, social media channels
help the community understand what PjBL looks like for student learning in the district. The
leader said:
We understand that this is foreign to you, but like the labs still look like labs, kids still
read books, like actual books, they do write papers. So, let me take some pictures [to
add to social media] to really speak a thousand words. The community sees that school
and PjBL look okay that it looks normal to them. I do think it's been a positive impact.
Leader participant 10 said that “people across the district, and parents, and everybody can see
The district uses several social media channels to inform stakeholders of the school
district. According to Leader Participant 7 there were different audiences on the social media
channels. The leader said that she informs the stakeholders a few times per day on each social
There's a lot of parents and teachers on Twitter, but some students are still using that as
a communication tool, especially athletics. There's a lot of students who interact with our
page on Instagram just by looking at the analytics and things that you can pull up on the
business portion of that, as well as parents too. And then Facebook, most certainly is
almost all parents or grandparents. There's not a lot of students on Facebook.
Total 100% 16
The teacher focus group particpants said that leaders always inform the public through the
diffferent social media channels. Participant 14 said that “we’re always heavily informing
parents through social media. Our district website is also put together really nice. It’s easy to
follow and navigate through.” Participant 13 said that the district “bombarded the community
with news on PjBL and the students’ projects through the district’s social media outlets.”
Focus Group Participant 12 said, “You know a lot of parents say they don’t know what’s going
on in school but that’s on them because we blast it out pretty good here in all sorts of media.”
Teachers also used social media for their own learning and project building ideas for
PjBL. They also used social media applicactions for student learning. Teacher Participants also
use social media to showcase the work of their students. (See Table 4).
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According to Teacher Participant 5, he uses social media to generate ideas for creative
I'm in love with Twitter. I mostly consume and not produce enough for Twitter-- I find
other people doing cool things and I try to adapt those ideas for my classroom. I also
love Ted talks. I show [students] every big project. I find that certainly every big project
has an inspirational person-- They've done this, they're short. They're well edited. They
make the people know what they're talking about- in very little time. Those Ted Talks
give creative ideas for students for projects as well as gives real views on condensed
ways to present an idea.
Teacher Participant 1 also uses social media in her classroom. Students need to add their final
Every time we end a project, students will have some sort of production piece for that.
Like this project we're doing—my hope is that they'll take it and kind of push it out
[adding it to social media] for audience feedback. I like the idea of sharing. If it's
something that they've put some time and thought into, they’re proud to let others see it.
They're passionate about it and sharing that with a wider audience. I like the ideas of
them viewing things and making their own comments and analysis of it.
Teacher participants said it should also be a student choice to present information in a public
I know a lot of our students have Snapchat and Instagram. I got that. But that is their
choice. Me forcing them to have an online digital portfolio where they put their work. I
don't feel comfortable doing. I don't think children should be forced to have that online
presence if they don't want it.
Teachers use social media, such as Twitter, Facebook, and TED talks for their own personal
learning. However some teacher’s claimed that they do not use social media at all. (See Table
I'm very wary about social media being a part of a generation, and I guess now that my
generation's getting older in the eyes of the students. I'm wary to involve it. I'm wary to
tweet. I have a Twitter, but I don't do much with it. I have presence on social media, but
it's very much just to see what other people are doing.
I guess when I feel more confident in bringing that into the classroom I will. I do want to
have a profile and a presence as a teacher on social media; but right now, I'm very
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hesitant. Seeing it being used by teachers in a way of “hey, look at the cool things I'm
doing, or let me share this article” That's something I want to do, but I'm just not there
yet.
Subsequently, both teacher participants, who said they do not use social media in the classroom
utilized Google Collaborate, Ted Talks, and You Tube during PjBL. It is important to note that
the researcher has included these applications in her definition of social media, and even
One teacher participant used social media collaborations through Google classroom. Yet the
participant said that some students do not understand the concept of using social media for
educational purposes. In fact, three teacher participants said that students do not understand that
They think of something you can comment on, et cetera, as something that's separate
from school. So, when it comes to schoolwork, when we've tried to do online discussions
with students, because there is a way to do it on Google classroom, they don't understand
how to do it because I don't think they see it that way. They need to learn how to do that.
But a lot of my students don't really understand how to engage that way, which is
probably something that needs to be taught to them.
Sharing Projects with Others. Teacher Participants said they use social media
applications for the students to present their projects to an authentic audience. Participants said
that this helps motivate students to learn the concepts of what was taught. Social media allows
for a large-scale audience versus just one teacher and classmates. According to Teacher
Participant 5:
Before PjBL, the only one that would see students’ work is the teacher. I want to use
social media as some positive peer pressure to be like ’hey, this is you. This is your
brand. This is what you're doing. This is how you want to represent yourself.’ That's
how I want students to use social media for collaborating and showing off student work.
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If they know it's going to be shared a little bit, I think they put more work into it. I think
there are some especially if they know there's a presentation part involved, where they're
talking in front of their peers, they put a little more effort for sure.
Other than sharing with others, social media is a way to create a multimedia presentation of a
concept learned in the PjBL environment. While some teacher participants, such as
participant 2, would rather have students learn definitions that would be useful in learning a
concept, some teacher participants use social media for students to master concepts in a creative
way. According to Teacher Participant 5 and focus group participant 13 and 14 using new social
media applications that students utilize on an everyday basis, students are more motivated to
Students are all in love with videos on YouTube and Tic-Toc. Since they use it, it seems
stupid that I'm not using Tic-Toc for a vocab word. They’ll make a quick video for fun,
so now I’m trying to do this for educational opportunities like having them create
something fun for a vocab word- they’ll never forget the meaning then because they
worked through the PjBL process.
Other teachers have begun to follow the students’ social media usage patterns, where they have
incorporated some of the social media applications in their classroom, such as the ten-second
Teacher participant 16 said that for classes, students have analyzed tweets on Twitter to
discuss current events to discuss in the classroom, where students would tweet their opinions in
the global world. Participant 15 stated was convinced that Twitter is “is an untapped gold mine”
From a Traditional Classroom to Online At Home. In the closure of all schools in Ohio
due to Covid-19, the Novel Corona Virus, digital learning through PjBL has been used in all
aspects of education for school district. The school closure began at the end of third quarter, so
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teachers and leaders across the state had to find a different way of student instruction. While
other districts struggled to educate students because of the lack of resources, the school district
was in a position where all students already had one- to-one computers. The District leaders
quickly mobilized internet access for those students that did not have internet capabilities at
home.
emails, as well as social media sites. The district had also implemented the usage of a digital
internet capability. The Zoom application and Google Meet were also used for video
conferences in order to record meetings for a paper trail of communications. The school board
also used YouTube to host committee and board meetings for the public to still be involved in
the democratic process. During this time, the leaders and teachers had altered plans of how PjBL
should be utilized at home. Teacher Participant 4 said, “the introduction of Google Meet for
staff and student collaboration was praised by teachers because it allowed us to see students face-
Leader Participants 8 and 9, said that it was too early in the epidemic to understand how
PjBL was working in a remote school; however, Leader Participant 7 said that parental response
We have seen a tremendous response and gratitude from our parents and community in
regard to how well-prepared and well-equipped students were to transition to home-based
learning through See Saw, Summit Learning, or Google Classroom, said Leader
Participant 7.
We have had a great deal of positive feedback about how smooth our transition to remote
learning has been and having the technology tools and methodology in place that we did
has allowed that to occur.
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Teacher Participant 5 also agreed. The participant said, “from what I have been hearing, the vast
majority of parents are supportive. Many of them don't really know why we are working this
Teacher Participant 4 said that PjBL made them better prepared for the school’s closure.
This unique time has thrust parents into a more interactive role with Summit because they
are forced to ensure their children are working and adhering to deadlines. Some parents
have voiced frustration simply because of the amount of work or variance in
communication styles and mediums for different teachers, but those aren’t issues that are
a result of using Summit, specifically; instead, they speak to concerns many parents in
general have now that schools have transitioned to remote learning. I would hope that
parents and the community of [the school] appreciate the advantage that our district had
in continuing to provide education through 1-1 devices and usage of Summit. I feel that
at the end of this interesting period in education that the community and parents will be
thankful for project-based learning not only due to its flexibility, but it’s reliance on
whole learning of concepts and mastery.
One concept that Leader Participant 9 said was that parental perception was “wary” as moods
One thing we need to be careful about is people drawing the conclusion that distance
learning was always our goal—because it certainly was not and is not!! Not Summit’s
either!! We are not online school!!
Leader Participant 9 also said it was time for the community and the schools to work
collaboratively. The leader added, “what I see emerging is a new realization that we need to be
While other school districts in Ohio had a hard time transitioning from a traditional
school to remote learning, the district due to the access of technology was able to continue their
Using PjBL within Summit Learning has been a tremendous benefit for both teachers and
students because as other schools were scrambling to prepare content and post it online
(or print out packets and distribute them), our students just continued their learning on the
platform with remote support from teachers.
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Teacher Participant 4 said that she was “beyond prepared” as students worked on the “online
platform that relied on self-motivation and time-management to complete work.” But she added
that she extended the timing of checkpoints for PjBL and that students appreciated increased
flexibility to complete assignments.” Teacher Participant 3 said, “This type of learning, whether
in the classroom or not, takes a great deal of self-motivation and the ability to work
independently.”
Other teacher participants said that the remote PjBL offered more creativity. According
to Teacher Participant 5, “students now have some choice in their projects and without someone
constantly looking over their shoulder pushing them to work. Voice and choice gets more
student buy-in.” Teacher Participant 4 said that “the quality of work has not diminished” on
behalf of the teacher or student, as students are still required to complete assignments, as well as
produce and showcase projects. And teachers still offered “rich feedback” for revisions in PjBL.
PjBL was still present throughout the district learning when students remotely learned
concepts. Some projects, according to Leader Participant 9 had changed from class projects to a
community project. For instance, to celebrate Earth Week students across the district were
encouraged to participate in order to help the environment. Students were then required to use
social media applications to showcase what they did for the project. In an AP French course,
students created a menu for French food and served the food to the community in need. In
another course students were studying WWI before the school closure. Focus Group Teacher
Participant 14 said that some of his students created projects that compared the Spanish Flu
Teacher Participant 5 used the time of remote learning for students to create an
Astrobiology project based on a fictious alien world. The students were then required to post the
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presentation of a fake news report on social media through YouTube then advertise it across
Twitter, Instagram, Snap Chat, and Facebook. The teacher participant said that the use of social
media was required for audience feedback. The participant said that when information is shared
to a wide audience, students seem to try harder on the project itself. “I’m trying to encourage
The qualitative findings of this case study aligned closely with the previous research and
literature. Vivo and thematic pattern coding were used to categorize responses into pertinent
themes that were presented and discussed in this chapter. The data results in relation to the
literature review, as well as the triangulation of data, are further discussed and explored in
Chapter 5. As a result of the analysis of the data from the demographic questionnaires, the semi-
structured interviews, and focus groups, nine specific themes emerged in response to the research
question. The focal question for the study, developed by the researcher, was: How do
educational stakeholders (leaders and teachers) use social media technology in a project-
based learning environment in a northeast Ohio suburban school district? To answer that
question the research explored how PjBL has changed the educational environment in the school
district.
The conceptual framework of Mishra and Koehler’s TPCK and Bandura’s Social
Learning Theory were both utilized for the analysis of this study, as well as the researcher’s
theoretical underpinnings of the social constructivist viewpoint. This will be discussed in more
detail in Chapter 5. Furthermore, the data demonstrated the various ways that leaders and
teachers implemented PjBL in their educational environment, as well as how they utilized digital
and social media technologies to support this environment. Also presented in Chapter 5 are the
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conclusions and limitations of the study, as well as recommendations for further research on this
Chapter V: Conclusion
Introduction
The purpose of this chapter is to offer a final synopsis of the data analysis and
implications based on the findings of the study. Potential limitations which emerged during the
study are also identified, as well as a discussion of how the analysis and results are related to
information found in the Literature Review. The researcher offers inferences of how the findings
are applicable for future practice and theory. That includes recommendations for applied
research for school leaders wishing to implement project-based learning (PjBL) and use social
media applications for collaborative purposes in teaching and learning. The researcher also
describes how the previous literature enlightened this study, and how the results have provided
A significant goal of this study was to provide insight for the educational community
based on the perceptions of leaders and teachers at one suburban school district in Northeast
Ohio. It was expected that new research and knowledge generated by this study data, would
contribute to the literature in the field, [1] on how social media usage allows for sharing and
collaborating with others in the PjBL environment; and [2] on the positive impact of cultural
Reiteration of Study
In designing the methodology for this case study, the researcher was inspired by the
conceptual framework of Bandura’s Social Learning Theory, and also the Technological
Pedagogical and Content Knowledge model (TPCK). Bandura’s concept is a behavioral learning
theory where individuals learn via modeling and collaboration with others. The TPCK
framework is a step-by-step process which combines educator pedagogy, the lesson/ activity, and
technology together. The blended framework allows teachers to connect these three elements in
order to have a stable workplan for students. The focal research question was: How do
educational stakeholders (leaders and teachers) use social media technology in a project-
based learning environment in a northeast Ohio suburban school district? The interview
questions asked of participants during the data collection phase of the study were based on both
Bandura’s learning theory and the TPCK framework (See Appendix A for interview and focus
group questions).
The study used both a semi-structured interview protocol for teachers and leaders, as well
as a focus group of teachers, to find how they used social media technologies in a PjBL learning
environment. There were several supporting goals or targets which the researcher set out to
• What barriers to technology have teachers and leaders experienced in the classroom
setting in particular.
• How social media was applied and used in the learning environment, or school setting in
general.
Through the application of the constant comparative data analysis method, the researcher
analyzed the interview and focus group participants to find commonalities in their experiences
with project-based learning. The researcher recorded the interviews and used a memoing
The use of memoing provided key terms and themes to further explore. The researcher
also grouped the questions together though categories of teachers and leaders. The QDAS
software utilized during the data analysis was NVivo 12 Plus created by QSR International (QSR
International, 2019). NVivo allowed the researcher to further analyze the data through word
maps and word frequency charts. The last coding phase used NVivo to automatically categorize
themes for the researcher to further explore for analysis. Careful and consistent use of the
constant comparison data analysis method (with the aid of the QDAS program), allowed the
researcher to identify three main themes, each of which consisted of three sub-themes as pictured
↑↓
Whole School Learning Management
Technology
Digital Technology Usage
Learning Process
↑↓
Communication
Sharing and Presenting
The conceptual framework of the study was based on Bandura’s Social Learning Theory
as well as Mishra and Koehler’s framework of the TPCK. The study design combined these two
concepts to determine how social media technologies were used by stakeholders (teachers and
leaders) in a project-based learning school environment. During the analysis stage of the study,
the researcher used the constant comparison method to understand how Bandura’s theory and the
TPCK is used in the school environment. Comparisons of both leader participants and teacher
participants in their usage of social media in the project-based learning environment is further
discussed below. The findings are arranged in thematic categories which emerged from the
stages. However, these stages of change were challenging due to barriers in the staff
implementing the new learning pedagogy. Stakeholders initially found it difficult to accept the
change.
Implementation of project-based learning. Leaders said that using PjBL would aid the
district in higher scores for state mandated tests. The use of PjBL was said to aid in the students’
ability to become problem-solvers and creative thinkers. Leaders also stated that PjBL allowed
the students to reiterate what they learned in different ways as learners reflected on their own
implementing in the school district. These barriers were due to the changed school environment.
There was some push-back from teachers who thought that their way of teaching was the only
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way to teach in their subject matter. The age of the participant teachers, and the years taught by
the participant teachers also caused barriers when first enacted in the school system. These
barriers were due to technology use for classroom learning. Social media use by teachers and
leaders also varied by age and years in their teaching careers. While some teachers embraced
digital and social media technologies, others found it hard to understand why the district needed
use the PjBL pedagogy in the classroom. The professional development took place throughout
the implementation process. First, the leaders asked for volunteers to join a conference of the
school’s learning management platform. The teachers that attended and learned in this
conference, brought their knowledge back to the district, where they became role models for
others to mimic in their specific classrooms. District leaders reorganized the school day and
created groups out of grade level or subject teachers for collaborative teams to further continue
Workshops for workforce development also included hiring outside consultants to help
model to teachers how to use PjBL and technology in specific classroom subjects. Leader
participants also began training individual teachers in technologies that they wanted to use in the
classroom for specific learning purposes, instead of training the entire staff at once for
technology they may not use right away and then forget about how to use it. District leaders
remained transparent to both staff and students. The school board and leaders also had open
communications with parents and community members. The communications dealt with the
reason as to why PjBL was implemented, as well as the progress of PjBL in the learning
environment.
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Technology in the school district. The school district had a wide variety of technology
for employee and student usage. This included a one-to-one computer model, a learning
management platform, digital technology used, as well as the intent for the learning process to
have utilized technology. These were combined in the district to aid in the PjBL learning
environment.
Whole school learning management platform. The learning management system (LMS)
used by the district is the Summit Learning Platform. It allowed students to learn at their own
pace, where teachers helped student revise and learn in a more in-depth way regarding the
subjects that were needed for the state and federal curriculum. Teachers in the district used the
Summit Learning Platform, which already had built-in checkpoints needed for lessons. Teachers
and leaders heightened students’ learning through a process where revisions and more in-depth
learning were needed by students to ensure mastery in the subjects. Some teachers, however, did
not use checkpoints built in to the LMS, but instead added their own checkpoints. The LMS also
allowed teachers, leaders, parents, and students to track the work completed in the classroom.
Digital technology usage. The school district utilized digital learning to make learning
possible in any environment. This allowed students to further explore concepts, which are
needed for education that are not found in a textbook. Students were able to further explore
these concepts on their own or with the collaboration of others. The embedded material found in
the Summit Learning Platform was of a digital nature; therefore, the educational environment
was able to be accessed at any time. Digital learning has also allowed students to create digital
portfolios, where students were able to save work done in their years of school, as well as revise
that work for concept mastery, as the student moves to higher grade levels.
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There were obstacles that also followed digital technology usage. According to leaders
and teachers, some students used the digital platform in a negative way. Teachers in the district
have said that computer ethics were needed in a learning environment. Some of the non-ethical
behaviors of students have been diminished through the technology department which enabled a
filter where students cannot access certain sites which could be problematic, such as sites where
Learning process. The goal of each teacher in the PjBL environment is to facilitate
lessons so that students were able to learn through doing. Teachers at the district said that
students were required to revise projects as nothing is ever perfect and more learning is always
needed. The collaborative process in PjBL allowed students to learn from others. The PjBL
process also allowed for students to revise their thinking in order to incorporate new ideas.
Teachers collaborated with students in order for students to have a better understanding in the
class material. This collaboration was also needed as students revise and rework projects, as
At the end of the students’ high school career, the school district leaders have students
discuss their digital portfolios as an exit requirement. Some teachers required students to post
their projects in the portfolio, while other teachers allowed for students to have a choice of
content for the exit portfolio. According to district leaders, students were to discuss their
projects as outcomes to explain what they learned and how they revised the projects for mastery
Communications methods among stakeholders. The third major thematic finding of the
case study data was communications. The sub-themes of communications involved the
collaboration and communications efforts of the district and school stakeholders, the sharing and
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presenting process of project-based learning, as well as how traditional to remote learning has
Collaboration and communication efforts. Leader Participants in the district used social
media to show-off their students’ learning by highlighting classrooms or students’ work to the
community. They used social media to help the community understand what was being taught in
the school district for community support. Teachers used social media, such as Twitter to stay
up to date on educational concepts that they could incorporate in their own classrooms. The
majority of teacher participants used social media in their personal life. Of the teacher
participants, 60% of educators have not used social media in the classroom.
In line with Mishra and Koehler’s TPCK framework, teacher participants said they were
aware of technology in their specific curriculum. Teacher participants chose applications they
have used in order to augment a hands-on learning environment. Some teachers said that
students were always abreast of new types of social media. These applications should be
incorporated into the classroom for student learning in order to make learning fun. One teacher
said that students were always using Tic Toc to show-off what they did away from school. The
teacher participant hopes to incorporate the educational aspect of Tic Toc where students could
show-off definitions or educational concepts. This would allow students to collaborate and teach
others what they learned in school using a social media application, both educationally and
socially.
Sharing and presenting. Teacher participants said that they have used social media
applications for students to have an authentic audience. Some participants said social media
application has helped the students to become motivated throughout the learning process, as it
allows for a larger audience than a classroom with a smaller audience. Social media has allowed
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students to create multimedia presentations that would not be possible with pen and paper. Some
classroom teachers have used Twitter to have students discuss current events. As stated in a
latter paragraph, leaders used social media to share information with the public about the
learning environment.
Traditional to remote learning. With the change of the school environment from the
typical classroom to at-home learning, the district has had less difficulty than they perceived
other school district have had in the change of the learning location due to Covid-19. District
leaders used the social media platform to keep residents informed of how learning has changed.
Social media has also helped stakeholders stay informed about new requirements or
announcements. Teacher and leader participants also used digital and social media applications
District teachers used digital media, such as Zoom, for classrooms to stay together apart
for class collaborations. Some leader participants said that the previous usage of the learning
management platform allowed students to still learn away from school. District leaders also said
that the use of the learning platform also immersed parents into how the LMS worked in
conjunction with PjBL. Some teacher participants said that since students were accustomed to
PjBL through the Summit Learning Platform, they were able to continue their classroom agenda
of teaching, as well as continuously helped students revise their work for the PJBL model.
The discussion of the results of this study have confirmed the research findings of several
studies in response to the project-based learning environment, as well as social media usage in
classroom, a specific school design allowed educators to use class time to differentiate
coursework for students using problem and project-based learning methods. In this study,
teacher participants said that they use PjBL in the classroom to help students gain mastery of the
subjects studied through the learning process. Teacher participants stated that feedback is
constant in the classroom. This feedback allows students to revise their work and thinking for
Aligning mission and vision. According to three leader participants in the school district,
school officials have changed the district’s mission and vision based on technology and PjBL for
student learning. That positive transition echoed or affirmed Miller’s recommendation that a
school should align their mission and vision to a student-centered approach to leaning, such as
Learning management system. Four Leader Participants said that the district alligned its
mission and vision statements based on the objectives of project based learning. In this study,
leader participants said that the LMS the district used was free. However, the district has taken a
pro-active approach for the future. The district has collaborated with parents, business leaders,
and teacher stakeholders to analyze other learning management platforms which could also be
used for PjBL in the classrooms. These findings corroborated with the findings of Porter
(2003) and Slavit et al. (2016) in that there needs to be planning in place for technology. One
leader participant said that there is a cost to other programs, which could make other programs
unlikely to come to fruition in the school district during the Covid-19 pandemic, due to budget
shortfalls.
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Teacher and leader participants in the school district have used a learning management
platform for the educational environment. In fact, leader participants said the learning platform
is necessary to create a PjBL environment. This finding concurs with DeCapite and Bush’s 2016
study where, a consistent environment was needed for PjBL learning. The school district has
used the Summit Learning Platform, which allowed teachers to have students work
collaboratively together to solve questions needed to create projects. The teacher participants
used Bandura’s social learning theory as they collaborated with students through feedback. The
participants used scaffolding techniques, such as modeling, as they used the benchmarking
concepts in the Summit Learning Management system. In congruence with Pektas and Gurel
(2014) study, teacher participants stated that the LMS showed students on-demand class
information, such as the assignments due, the teacher’s feedback to students, and a plethora of
that students learned more knowlege. These mini projects could be viewed as checkpoint lessons
for the larger project, where constant learning and revisions were necessary components for
PjBL. Not all teachers in the district used the LMS as it was designed. According to Leader
Participant 9 and Teacher Participant 4, some teachers deleted the checkpoints that the learning
platform was equipped with, which led to student’s not having enough feedback in their learning
adventure. According to Teacher Participant 4, sometimes teachers just want to use their pre-
existing lessons instead of the district’s mandate of PjBL, which aligned with Jacob (2017), who
Professional development. One question that was asked of the teacher and leader
participants dealt with professional development in the school system as they implemented PjBL,
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and their responses strongly suggested that teachers would further benefit from professional
development (again agreeing with Miller). Leader participants said that professional
development has been implemented since the inception of PjBL, through conferences and
meetings. Subsequently, focus group participants said that they would further benefit from
professional development if they had instructors that taught with PjBL in their specified subjects.
One leader participant in the district said that years ago digital technology for learning
was taught to every teacher in the district at once; however, that has drastically changed. That
participant said that if teachers want to use a specific digital technology for PjBL, they will learn
it as an on-demand learning, where a small group of teachers would learn how to use the
technology. Some teacher participants have taken advantage of the on-demand professional
development learning, and some said that PD was necessary to stay in pace with digital
technologies.
The district utilized week-long conferences when school was not in session to allow for
teachers to learn what PjBL was and how to implement it in the classroom. This confirmed the
findings of the Dole et al. (2016) study. The reseachers found that more than half of the teacher
participants would use what they learned in the conference during the school year. However,
some participants said they would not use this teaching method as it was time consuming. In the
district, teachers mentioned that when PjBL was first implemted it was time consuming because
particpants were learning how to teach in this pedegogy. Most focus group particpants in this
study said that the process of teaching and learning has taken longer because it requires feedback
Collaboration Among coworkers. In the district where the study took place, teacher
participants said that they have one day each week where teachers have team level or subject-
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based meetings to discuss curriculum and PjBL in general. Teacher participants also stated that
they meet with a specific group of students one day of week to ensure that they are staying on
track for the completion of assignments. Timetabling, which Lucas (2018) defined as time to
develop curriculum, was not considered for the teacher’s workday. One common theme that
emerged from this present study was that teachers needed time to collaborate with faculty in
order to share best practices for technology. The teacher and leader participants in this study
said they had time to collaborate with their co-workers for best practices and results.
Technology in the district. Technology tools are important for project-based learning. In
fact, there are several researchers who have studied various aspects of the learning environment
with the use of technology tools, including Ravitz and Blazevski (2014). They found that
collaborate with others and gives students more resources for learning by inquiry than just the
textbook. Teacher Participants in the present study said that they had multiple resources to
scaffold students higher order thinking skills during PjBL through online resources,
Social media. Social networking sites (SNS) and social media communication systems
(SMS) have been studied by several researchers. Facebook has grown in popularity over the last
decade and is one of the most widely used social media applications in the United States (Noyes,
2018; Pew Research Center, 2018). In the present study, the researcher found that only one
particpant used social media less than one-hour per week; while four particpants used social
media platforms more than 21 hours per week. Erol et al. (2017) had found that teachers
experienced in SMS, used it as a form of research for school, as well as communication and
entertainment. But in this study, only 50% of teacher particpants used social media in the
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classroom, whereas leader particpants used social media for the overall school environment to
beneficial in the learning community as students stay more engaged in the learning process.
Students actively engaged in their own learning become aware of innovative ideas in relation to
learning with others, which aligns with Bandura’s Social Learning Theory. More than half of
the teacher particpants in this study used social media sites for collaboration in the classroom for
students’ engagement and motivation . For example, one teacher particpant used Google
Collaborate to facilitate learning in the classroom. Two focus group participants also used
Twitter to engage students on societal issues for students to obtain global views from others for
class discussions.
E-learning and digital competencies. According to Jackson (2015), the baby boomer
generation has been slow to access modern technologies; but the younger generation is on a
steady increase in the last several years. She found that it could be due to any social, gender,
age, disability, or class. Leader and teacher participants said that that they do not feel there is a
digital divide amongst co-workers. They said that they all have utilized some sort of technology;
however, some age groups are more cautious than others via their classroom use of specific
applications.
Educators used several tools to initiate and continuously motivate students in project-
based learning. When forming a lesson or unit, teachers would need to find the right application
or technology tool that provided the “best fit” for “deeper learning in terms of instructional
material and engaging experiences” (Conn, 2013, p. 37). The TPCK framework illustrates how
technology and instruction are combined to form a lesson. Some teacher participants have
SOCIAL MEDIA TECHNOLOGY 128
willingly embraced these technologies. One teacher participant said that he wants to integrate
new technology applications such as Tic-Toc for a fun way to learn definitions needed to
understand class material. Another teacher participant used Ted Talks to help students
understand the key aspects of speech and debate. By using these platforms, teachers are keeping
in pace with a younger generation’s technology usage. This technology could then be used for
students and teachers are able to create and/or use in a project-based learning environment.
Leader Participants used social media to communicate the final stage of the project to the public
through social media applications such as Twitter. Through collaboration and planning, students
would have satisfied the ISTE standards and Ohio Technology Standards. Teacher participants
had students showcase their final projects to the community through social media or blogging
websites. When students produce and share with the public through social media, they have
completed course level standards for the technology standards. When students produce their
work for an audience, they also tend to learn better and stay more engaged, which was in
Collaboration. PjBL combined with online discussions effect the learning process
because it increases students’ knowledge, which in turn revises the intended project (Wu & Hou,
2014). In the brainstorming stage, students planned collaboratively through discussions. Using
PjBL combined with online discussions has made the teaching process more interactive, while it
has increased students in-depth understanding of discussion topic (Wu & Hou, 2014). This case
study showed that communications is a process for both teachers and students. Teacher
participants said that technology allowed the students to learn from each other, as well as
SOCIAL MEDIA TECHNOLOGY 129
allowed the teachers to make needed changes based on failed ideas, which in the end yields to a
greater understanding.
technology to implement new technology into the school setting. Several researchers used the
backwards design method, where the coursework was planned in reverse order. This means that
the end project or goal is created first when the designing of the curriculum occurs (Condliffe et
al., 2017; Veletsianos, et al., 2016). Three teacher partcipants in this study said that they also
plan the lessons and units in a backwards design method. One focus group particpant said that
he thinks about what types of projects that he wants his students to complete through
brainstorming. He also uses the TPCK to think about learning outcomes needed for the unit. The
Limitations
The qualitative data provided significant insight into teachers’ and leaders’ perceptions
on the use of project-based learning in conjunction with digital and social media technologies;
but because it was a case study, the data collection was limited in scope. The case study was
bound by the location and time, as well as the participant selection. The study criterion was that
a teacher or leader needed to work in the district since the implementation of PjBL (See Table 3).
The possible participants also needed to use some form of social media. (See Table 4). This
case study was limited to one single school district in Northeast Ohio.
Data collection. The data collection for the study involved a six-week time period, where
a questionnaire, interview, and focus group were employed for analysis (See Appendix A for
participant questions). Follow-up questions were then emailed to all participants of the study.
SOCIAL MEDIA TECHNOLOGY 130
The questions were based on at-home schooling for PjBL, as well as social media usage, during
school closures due to Covid-19 (See Appendix A for follow-up study questions).
Approximately 50% of the participants answered these questions. Although the study was
limited to a single location that had a small number of participants, the research could be
illustrative and extend to other school districts. Leaders may want to explore how PjBL and
social media technologies are viewed and utilized in the educational environment.
Participation. The researcher encountered other limitations during the sampling and data
collection phases of the research. One limitation was the lack of study volunteers for the
questionnaire. The questionnaire was intended to be used to recruit for the interview or focus
groups of participants (See Appendix A for the questionnaire). The total questionnaire
distribution was 34 out of 59 possible participants, which was 58%. Of these respondents, 14
indicated that they were interested in becoming participants for the semi-structured interviews or
teacher focus group. When the researcher analyzed the questionnaire data, 12 respondents
qualified for the study. The 12 possible participants were contacted via email to set-up times for
the semi-structured interviews or a tentative future date for the teacher focus group.
When contacted by a confidential email, a total of 11 teachers and leaders showed further
teachers and leaders for the study, the researcher used recommendations of possible participants
from the teachers and leader who had volunteered for the study. The researcher wanted to find
all participants through purposeful sampling; subsequently, the researcher had to use the
snowball sampling method to gain three more participants. The total number of participants for
Scheduling interview and follow-up. The leader and teacher interview groups, as well as
the focus group, were all contacted by email to schedule interview times. The researcher had a
six-week window for data collection; however, the time from questionnaire to the end of the
interview process took eight weeks. The interviews were all scheduled and took place during
school hours. A follow-up email, which contained questions relating to PjBL and social
media/digital technologies was sent out to each participant. The questions were necessarily
based on the premise that PjBL was succeeding/ failing in a home school environment during the
There are many ways to implement project-based learning into education. According to
Condliffe et al. (2017), suggestions in the study included that teachers and schools could use an
already developed curriculum, develop their own curriculum and projects, and implement PjBL
in the entire school system. By completing any of the latter, one would need to consider how
and what is to be taught. After implementing PjBL, revisions should take place by evaluating
how the students learned the material, as well as how the teachers implemented it into the
classroom.
teacher participants were asked to make sense of the technology utilized in a high school to
coincide with the school’s mission statement. The answers revealed differences of opinion from
those who felt technology was not necessary to those who felt it was necessary for students.
The study was used to find a common ground were a mission statement could be further aligned
with school district to bring stakeholders together for a common goal (Carlson & Patterson,
2015). The data in this case study revealed that technology is needed in schools as part of the
SOCIAL MEDIA TECHNOLOGY 132
PjBL environment. However, data also suggests that teachers and leaders use technology in the
form of social media differently. In a PjBL environment common usage of digital and social
Teachers should be using technology in their classrooms, where local resources play a
role in students’ learning. That recommendation confirms the findings of Tondeur et al. (2017).
The teachers and leaders utilizing PjBL in the classroom are the ones who should train others in
the usage of the technology in the classroom. Teachers must be aware of differences in the
learning styles and diverse cultural concerns based on what is the appropriate internet content for
the age, race, economic status, and learning abilities of the students.
TPCK framework. In line with Mishra and Koehler’s TPCK framework, teacher
participants said they were aware of technology in their specific curriculum. Teachers also need
to learn how to use technology to utilize it to the potential in the classroom (Condliffe, et al.,
2017). Teachers in the district have the opportunity to learn technology for the PjBL
environment through conferences and professional development and then have an opportunity to
help instruct other teachers based on the materials learned in these sessions. Teacher participants
chose applications they are familiar with and have used in order to augment a hands-on learning
environment. One must also consider professional development of the teachers themselves. The
experiences of PjBL as well as how they should scaffold students’ learning, through “rigor in the
modern technologies for the classroom, such as training teachers in the TPCK model. The
leaders and faculty of the school must use resources wisely for the knowledge of the students.
SOCIAL MEDIA TECHNOLOGY 133
The lack of teacher professional development causes web 2.0 technologies to not be used to the
greatest potential in the student’s learning environment. More than half of leaders and teacher
participants in this study perceived that professional development in PjBL and digital
technologies occurred in the school district. For school districts or individual teachers to succeed
Bandura’s theory of social learning as well as Mishra and Koehler’s framework. If the
framework is understood correctly, the teachers and leaders should understand and be able to
choose the right technology in conjunction with PjBL in order for students to define answers to
the problem through the creation of a project, which could be of societal concerns.
Business approach. Using the PjBL model in education needs a business approach as
well. A framework to set up at the schools to create new mission and vision statements should
be made in conjunction with implementing PjBL. PjBL will increase student engagement,
student-centered learning, and community connectionism where all students could learn globally.
Research indicates that change must be created with a large-scale initiative; but, with revisions as
problems arise. These could include issues with syllabi and curriculum, teacher training,
timetables, and teacher’s ongoing professional development, clearly curriculum changes are
needed as technology advances, thus there is a need to change the way teacher’s present
materials to their students. Technology now gives us the ability to use applications such as
social media technologies to create a more synchronous environment when needed (Fullan &
The global pandemic of 2020 has ushered schools into an era of uncertainty. However,
this study has proved that digital and social media technologies are beneficial to project-based
SOCIAL MEDIA TECHNOLOGY 134
learning if both the TPCK and Social Learning Theory are utilized (as indicated throughout this
research study). PjBL would be a good teaching method for a blended learning environment,
where students could meet with teachers two days per week as a class for collaborations. The
two remaining days per week, students would work independently on research and revising for
projects, with feedback from the teacher. The students would utilize social media for project
sharing as social distancing has caused a lesser amount of people for audience members.
Responsible Innovation is a balance between getting the product to the market for its
market share and stakeholder protections, according to (Pavie, 2014). The balance of responsible
innovation ways out the consequences in the social and environmental sectors of life (Pavie,
2014). Through responsible innovation stakeholders can look at the product as an innovation
and see the “implied risks” (Pavie, 2014, p. 3). There are several factors to consider when
innovating. These are liability, economics, responsibility, and the work and life balance of
stakeholders (Pavie, 2014). In his book, Pavie discusses who is responsible for innovation.
Since a school district is being studied as an innovative change process, one would think that
only the school superintendent and board members are responsible innovation, but this is not the
case. In this case study, leader participants said that they show the public what is happening in
the classroom and schools through posts on social media. They are also responsible to make sure
that teachers are using and are continuously trained in technologies for use in the PjBL
environment. Teachers use technology in PjBL for collaboration amongst their students in the
classroom, as well as to communicate the progress of specific learners with parents and teachers.
All teachers and leaders are responsible to educate the outside community stakeholders on the
process and progress the district is making in the PjBL environment. The innovative PjBL
SOCIAL MEDIA TECHNOLOGY 135
model based on the case study, would be shown to the public as social media to gain support and
District change initiative. The change initiative was first studied and was a benchmark
studied by the curriculum director and school superintendent in the school district, which
coincides with the recommendation of Pavie (2014). The leaders of the district said that using
PjBL would aid the district in higher scores for state mandated tests. The use of PjBL was said
to aid in the students’ ability to become problem-solvers and creative thinkers. Leaders also
stated that PjBL allowed the students to reiterate what they learned in different ways as they
school district. These barriers were due to the changed school environment. There was some
push-back from teachers who thought that their way of teaching was the only way to teach in
their subject matter. The age of the participant teachers, and the years taught by the participant
teachers also caused barriers when first enacting in the Schools. These barriers were due to
technology use for classroom learning. Social media use by teachers and leaders also varied by
age and years in their teaching careers. While some teachers embraced digital and social media
technologies, others found it hard to understand why the district needed to use social media
Education. Leader and Teacher participants said that professional development was used
to train teachers how to use the PjBL pedagogy in the classroom. The professional development
took place throughout the implementation process. First, the leaders asked for volunteers to join
a conference of the school’s learning management platform. The teachers that attended and
SOCIAL MEDIA TECHNOLOGY 136
learned in this conference, brought their knowledge back to the district, where they became role
models for others to mimic in their specific classrooms. District leaders reorganized the school
day and created groups out of grade level or subject teachers for collaborative teams to further
continue workforce development for PjBL. Workshops for workforce development also
included hiring outside consultants to help model to teachers how to use PjBL and technology in
specific classroom subjects. Leader Participants also began training individual teachers in
technologies that they wanted to use in the classroom for specific learning purposes, instead of
training the entire staff at once for technology they may not use right away and then forget how
to use it.
The findings in this case study revealed that effective district leaders remained
transparent to staff, students, and community members affirming Swanson and Holton III (2009),
data for this case study. When the model of the school district changed from traditional learning
to that of PjBL, the school board and leaders had open communications with parents and
community members in the reasons and progress of PjBL in the learning environment. However,
Innovation Diffusion Theory. The Innovation Diffusion Theory could explain why this
change came with barriers in its implementation, according to teacher and lead particpants in this
study. The diffusion theory is based on the Rogers humanist view of organizations as they adopt
to changes in the environment and the “rate” that “change and innovation is spread and adopted
by members of the social system (Swanson & Holton III, 2009, p. 326). However, according to
Swanson and Holton III (2009), leaders and mangers also need to learn side-by-side with staff
members to build a collaborative effort. Therefore leaders should also become involved in
HRM innovation idea. However, like a changing business approach, the plan could
encounter resistance from teachers as they may not understand how to utilize new technology in
their curriculum. Therefore, the Diffusion of Innovations Theory (DOI) could be used in
conjunction with a human resource management (HRM) approach, where workshops would
allow innovative and early-adopter educators to learn how to utilize PjBL. The stand-out
teachers in this arena that have the respect of their co-workers should be the ones who hold the
training sessions. Yet, in this Northeast Ohio school district, leaders utilized younger teachers
for training that caused a barrier because of the age and experience that were perceived by
tenured teachers in the district. School leaders should not worry about trying to get everyone on
board with technology at once--it is a process. Sometimes it is more beneficial to start with a
group of the technologically- advanced teachers to get the word out to other teachers.
Diffusion Theory process. There are four main components of the DOI process. These
are “innovation,” communication “channels,” “time,” and “social system” (Swanson & Holton
III, 2009, p. 326). In the DOI, Rogers points out a distribution curve, which is almost like the
curve teachers encounter in the grade scale in the classroom, where the majority is seen in the
middle, followed outwards by percentages on both sides. These consist of early adopters on one
Model and review each step so that there is evidence that supports if we know it is working or
not. In addition, it is possible to use the DOI and professional development so that innovative
and early adopter teachers learn how to utilize these new systems in their classroom. Rogers
stated that over a period of time that the new innovation will eventually be accepted and adopted
by everyone (LaMorte, 2019), which in the school district where the study took place, data
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revealed that the adoption of PjBL has taken place in the same way as what has been theorized
by Rogers.
LaMorte (2019) also recommended that goals for change also include technology change.
Plans must also include T&D. Plans should have the inclusion of professional development
planning for staff, alignment to curriculum, implementation pilots, and the evaluation of demo
copies. LaMorte also recommended that when purchasing new software, teachers are included in
the process of selecting those that align with their curriculum. Wiburg (2001) conveyed that
schools should not worry about trying to get everyone on board with technology at once, it is a
job for the innovators and leaders to begin word of mouth for the change initiative as well as to
help with training staff members. In addition, teachers should have the opportunity for
professional development and the chance to pilot the software before including it in the
Mission vision, and goals. A technology plan starts with mission/vision statements. It is
essential that effective schools create mission/vision statements on how the school is planning to
implement change and technology. The vision includes utilizing technology for student success.
Since PjBL and its technology use is a new phase in the school, there are four common elements
HRM plan initiative. A new HRM plan for a school district should incorporate various
ways for people to share their ideas with one another. The plan should incorporate advisory and
technology committees and the IT department. These members are committed and have various
document. The technology plan includes continuity, as it is revised along the way.
SOCIAL MEDIA TECHNOLOGY 139
Opinions matter. With the change of the mission and vision of the school, there will be a
change in the organization. “The introduction of new working practices is always susceptible to
some resistance…from middle management and other occupational groups.” The leadership
production, which “brings together research and development, product design, operations and
have a workforce that will feel comfortable with changes, leaders should encourage teachers and
various other educational members to share ideas to the public who might fight the idea of
having this much technology in the hands of students. By opening-up communications, it will
give workers the opportunity to share their ideas and opinions as a joint effort, so that they think
their opinions’ and ideas matter (Knights & Willmott, 2007, p. 379- 388).
Further recommendations. First teachers would be evaluated in how they are categorized
in the Technology Diffusions Theory. The selection of how educational software is used for
input from both students and teachers in this process, as these groups are utilizing this 2.0
Schools must continuously revise their plan to incorporate state and federal policy, as well as the
As an entire staff is learning and navigating through the change in the teaching
environment, it is necessary to not only have technically-advanced staff educate other staff
members; but to also have staff visit others classrooms across the state, where teachers use PjBL
and social media to instruct students. The researcher further recommends that schools create
SOCIAL MEDIA TECHNOLOGY 140
opportunities where teachers can advance their skills in these specific tools, then teach to others.
Having a team for professional development will help teachers receive relevant learning
opportunities. Support could include team who trains teachers and who also works closely with
Social impact. The social impact is one aspect of HRM. Wiburg (2001) found that
“schools that have been successful in integrating technology have had significant help from an
outside group” (p. 231). The researcher recommends that this is done by utilizing all
stakeholders in the community. Schools should plan for the future with the help of public
support, as they not only serve students, but workforce as well. According to leader participants
in my research, the district leaders have collaborated with NASA, as well as engineering firms
and local business to further aid in the collaboration needed in the PjBL environment. However,
educators very rarely use this support in the classroom. According to teacher participants less
than half rely on business and public support for the PjBL learning experience. Teachers should
be informed about public support to further the learning of students. This could take place as a
Since the school district in this study has had both negative and positive reactions to the
change from a traditional learning environment to that of PJBL, the organization needs to hear
the voice of these public stakeholders (parents and community members). It would be an
advantage to have more teachers trained in the PjBL teaching strategies before it was
implemented district wide. This would have given staff the necessary training and change of
perception needed in the environment to further gain client- stakeholders support. At least 75%
of district leaders use social media sites to inform the public on what is happening in actual
classrooms. However, less than 30% of teachers use it to educate the public about their specific
SOCIAL MEDIA TECHNOLOGY 141
classroom learning to gain client support. The district staff should inform the community to
support the change initiative. A committee where community members participate in the PjBL
evaluation project for continued classroom use should also aid in support of the learning
initiative as reviews should take place on an ongoing basis. With community stakeholders
support, others in the community would fall into the categories found in the diffusion of
Effective system. An effective system evaluation for the change to a PjBL learning
environment could be conducted through ongoing staff questionnaires as to how they teach and
the projects that they complete with students. The students would also have ongoing surveys on
their experiences with tasks associated with PjBL. State-mandated tests scores should also have
an impact in analyzing the change. If tests scores remain the same or rise, the new initiative
would be considered successful; however, if the tests scores diminish, the change would need a
revision process, which includes more staff training and student support by staff. Costs of the
system would also be needed to ensure an effective system. The community committee to
review PjBL technology in relation to budget expectations would also be needed to ensure that
the cost based on social and economic factors are beneficial to all stakeholders.
As qualitative research, this exploratory case study may be replicated in order to gain a
The researcher expects if this study is replicated, the new data would concur the finding of this
research. If replicated, it is recommended that follow-up emails should be delivered daily until
In project-based learning, students can master the curriculum needed without having to
do the same thing as the person sitting next to him or her because project-based learning is
teachers in the learning environment for a deeper understanding of project-based learning and
how teachers and students work on different projects leading to the mastery of the subject
studied. The researcher also recommends data collection and analysis specifically on social
media/ communications applications to compare applications that are used by teachers and by
students. This would allow an in-depth study to find if and how teachers stay up to date on the
taught in the classroom or online. Project-based learning would allow students to have
knowledge of the subject as well as preparation teaching where a professor would facilitate and
lead students to finding the right solution. The researcher recommends a semester long case
study to compare the outcome of teachers and students in PjBL learning environments that are
The focus of this case study was to explore: How do educational stakeholders (leaders
northeast Ohio suburban school district. The following baseline markers were also present
throughout the data collection and remain fluid for school leaders to effectively implement the
• What do the school leaders and administration do to ensure technology use in project-
based learning?
• How is the district training educators in digital technology for project-based learning?
The use of technology to support project-based learning has many benefits as it allows
students to collaborate with others and gives students more resources for learning by inquiry than
just the textbook. Teachers are able to use multiple sources to scaffold students higher order
thinking skills during project-based learning through online resources, including social
networking sites, according to researchers Ravitz and Blazevski (2014). The conceptual and
theoretical framework for this study was Bandura’s social learning theory, based on collaborative
The Literature Review contained the analysis of previous researchers’ studies to explain
how technology is intertwined with project-based learning. Some researchers discovered that
Others, however, failed to show how project-based learning is intertwined through technology in
the classroom. Still others tried to prove that PjBL could be applied to global issues for students’
critical thinking skills. Researchers either centered their conclusions of either how students
learned material in schools or how teachers employed the project-based learning method in their
prospective classrooms.
There were several data collection methods in the study for triangulation of data. They
included the demographic questionnaire, two groups of participants (leaders and teachers) for
interviews and a focus group of teachers. Participants were selected based-on their employment
within the school district since the inception of whole-school PjBL. They also had to use social
media. By eliciting responses from teachers and school leaders via questionnaire, interviews,
SOCIAL MEDIA TECHNOLOGY 144
and focus group the researcher was able to analyze social media technologies used in a PjBL
environment. The qualitative data analysis method employed in this study was the constant
comparative method to find commonalities of themes via the aid of a qualitative data coding
Chapter 4 reported and analyzed qualitative findings arranged under three thematic
categories. Each category had three sub-themes. These finding were discussed in detail in this
chapter, as well as chapter 4. Lastly, the researcher discusses the recommendations she has for
Darling-Hammond summed-up the 21st Century style of learning, where teachers need
professional development to teach new technology for them to create authentic lessons and
assessments. Students need to harness the skills of communications, collaboration, and creating
authentic products in order to succeed in the future. School districts in the United States and
elsewhere need to continuously harness the power of digital and social media technologies to
have student success in the future. Digital/ social media technology is one way to create a
learning environment which is based on collaborative learning. When teachers and leaders use
these media forms to inform the public on the students’ activities and learning in the classroom it
creates a heightened reality for all stakeholders because it yields not just more communication,
but collaboration as well. This access for collaboration in turn wields a way for community
members to become involved in educating the students in a way that offers real life situations
where students could solve a problem by creating projects. When the innovative teaching model
of Project-based Learning is added to the technology requirements of the 21st Century learner, a
realistic education begins. This model not only creates a one-of-a kind learning experience for
SOCIAL MEDIA TECHNOLOGY 145
the students, it creates a learning consistency from classroom to classroom. When collaboration
is added to this model, it allows community members to become involved as they may partner
with the school district or classroom for students to solve problems through creative projects that
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Appendices
SOCIAL MEDIA TECHNOLOGY 155
Appendix A
responses These postings are independent of audience location, where the time of actual
participation in the discussion forum is not required to participate in the discussion (Fredricks,
2014).
5. Read an insert from conceptual framework based on Mishra & Koehler (2006) pedagogy
of technology usage.
Excerpt: The TPCK developed by Mishra and Koehler (2006) was written for teachers to
understand how to use technology for the best interest of student learning. The TPCK was
written so that teachers will understand the interrelationships between pedagogical knowledge,
technological knowledge, and student knowledge. It supports technology as an aid to the
curriculum, but not the main part of it, as technology should be an integration of the learning.
The framework is designed in four stages. The first was written to show teachers how
curriculum should be designed by content and thinking level through Bloom’s taxonomy. The
second stage incorporates appropriate instructional strategies and models for teachers to use
when teaching certain content. The third stage questions the teacher’s technology usage and
questions also if there is technology in the building that is needed to support the objective in the
first place. The teacher must also question the cognitive level and instructional strategies with or
without the technology. And, lastly, the teacher needs to decide on technology resources to best
support student learning and knowledge with the skills identified (Grant, Hindman, & Stronge,
2010; Mishra & Koehler, 2006).
Appendix B
xxxxxxxxxxxxxxxxxxxxxxxxxx
Leadership team and high school teachers
Xxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxxxxxxx
school level to receive more in-depth personal information regarding project-based learning
using social media technologies from them as a group
I will integrate the following objectives to coincide with the main research question.
These goals are to find:
• Is technology integration beneficial in the learning environment?
• What, if any, are the benefits of using technology with PjBL?
• What types of barriers to technology do teachers and leaders experience in the classroom
and/or school setting?
• How could social media be used in the learning environment?
• What are the recommendations of teachers and leaders to implement project-based
learning with technology in the classroom?
There are several reasons why project-based learning and social networking technologies
should be studied. Researchers state that curriculum is always changing, and it depends upon
theory and politics, as well as how teaching and learning fits into technology (Wilper, Smith, &
Weppner, 2013). Secondly, this will be essential to your school district to study the views of
project-based learning through the firsthand experiences of your teachers and leaders.
Attached is a consent form for utilizing the district for the case study.
SOCIAL MEDIA TECHNOLOGY 161
The questionnaire, interviews, and focus group will be planned during a six-week window between January and
February 2020. You could be chosen for the interview or focus group if you meet two of the following criteria.
You must use project-based learning as one of your teaching methods. You must have been employed in the district
since 2015, when project-based learning was implemented schoolwide.
The questionnaire will take less than 5 minutes of your time. The interview or focus group will be scheduled for one
hour. The interview session will be scheduled whenever it will be convenient for you. The focus group will be
scheduled at a time convenient for the entire 5-7-person group.
Risks:
There are no risks to participating in this study other than providing your information. However, we will protect
your information. Any personal information you provide will be coded so it cannot be linked to you. Any name or
identifying information you give will be kept securely via electronic encryption or locked inside a safe. When we or
any of our investigators look at the data, none of the data will have your name or identifying information. We will
only use a secret code to analyze the data. We will not identify you in any publication or report. Your information
will always be kept private and then all study documents will be destroyed 3 years after we conclude this study.
Benefits:
Information you provide will help those teachers and school districts implement a project-based learning
environment. It will also help the district learn how project-based learning is used and implemented by teachers.
You could benefit this by finding how others in your school use and view project-based learning.
SOCIAL MEDIA TECHNOLOGY 162
Confidentiality:
This information will not be distributed to any other agency and will be kept private and confidential. The only
exception to this is if you tell us abuse or neglect that makes us seriously concerned for your immediate health and
safety.
Right to Withdraw:
Your participation is greatly appreciated, but we acknowledge that the questions we are asking are personal in
nature. You are free at any point to choose not to engage with or stop the study. You may skip any questions you
do not wish to answer. This study is not required and there is no penalty for not participating. If at any time you
experience a negative emotion from answering the questions, we will stop asking you questions.
Contact Information:
You will receive a copy of this consent form. If you have questions you can talk to or write the principal
investigator, Jennifer M. McMahan- Krepop at email, xxxxxxxxxxxxxxxxxxxxxxx
If you want to talk with a participant advocate other than the investigator, you can write or call the director of our
institutional review board, Dr. OraLee Branch (email xxxxxxxxxxxxxxx or call xxxxxxxxx).
SOCIAL MEDIA TECHNOLOGY 163
Participant Name
Investigator Name
Jennifer M. McMahan- Krepop
Appendix C
From: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx>
Subject: Research project with local doctoral student and Concordia University
Date: January 15, 2020 at 7:56:39 AM EST
Middle School and High School teachers, administrators, and Board members,
The xxxxxxxxxxxxxxxxxxx City School District is working with a local doctoral student and
Concordia University on a qualitative study to explore how educators use social networking
technologies in a project-based learning environment. The study will consist of a survey and
focus groups. You may receive an email from xxxxxxxxxxxxxxx resident, Mrs. Jennifer
McMahan-Krepop (jxxxxxxxxxxxxxxxxxxxx), explaining the project and asking for your
participation. Please do so. The time commitment will be minimal. The email will contain a
link to the Qualtrics survey.
I’ve attached the formal letter of authorization for additional information.
Thank you for assisting with this project.
xxxxx
xxxxxxxxxxxxxxxxxxxx
Superintendent
Appendix D
The purpose of this study is to discover how educators use project-based learning with social
media technologies in the educational environment. I expect 15-17 volunteers. No one will be
paid to be in the study. We will begin enrollment in December and end enrollment in February
2020.
To participate in this phase, you will be asked to complete an online questionnaire. Completing
this phase should take less than 15 minutes of your time.
You will be invited to share contact information if you wish to enter the next phase of this
research project. This information will be destroyed immediately after the conclusion of this
research. All other study data will be held securely and then destroyed after 3 years.
There are no risks to participating in this study other than the everyday risk of your being on
your computer as you take this survey. Information you provide will help those teachers and
school districts implement a project-based learning environment. It will also help the district
learn how project-based learning is used and implemented by teachers. You could benefit this by
finding how others in your school use and view project-based learning
Your personal information will be protected. This survey is firewall and password protected so
that only the researcher (me) can see your answers. I will keep this in strict confidence. The
information/topic of the questions are not sensitive or risky. However, if you were to write
something that might allow someone to possibly deduce your identity, we would remove this
information and we would not include this information in any publication or report. Any data
you provide would be held privately. All data will be destroyed three years after the study ends.
You can stop answering the questions in this online survey if you want to stop.
Please print a copy of this for your records. If you have questions you can talk to or write the
principal investigator, xxxxxxxxxxxxxxxxxxxxxxxx. If you want to talk with a participant
SOCIAL MEDIA TECHNOLOGY 166
advocate other than the investigator, you can write or call the director of our institutional review
board, Dr. OraLee Branch (email oxxxxxxxxxxxxxxx or call xxxxxxxxxxxxxxxxxx).
Appendix E
ACTION: APPROVED
APPROVAL DATE: December 18, 2019
REVIEW TYPE: Limited Review
Thank you for your submission of New Project materials for this project. The Concordia
University Portland IRB (CU IRB) has APPROVED that your submission fits the requirements
for Limited Review. We approve you project with the stipulation that you will use the click
consent method within the electronic survey method. This project is EXEMPT from further CU
IRB review according to federal regulations.
Attached is a stamped copy of the approved consent forms. You must use these stamped
versions. The consent form was edited slightly and stamped as approved. Please remember
that informed consent is a process beginning with a description of the project, participant
understanding, and following with a signed consent form. Informed consent must continue
throughout the project via a dialogue between the researcher and research participant. Federal
regulations require that each participant receive a copy of the consent document.
SOCIAL MEDIA TECHNOLOGY 168
We will retain a copy of this correspondence within our records. Please keep this
correspondence within your records.
At the time when you need to demonstrate that you have closed out your project, you can provide
your faculty chair with a copy of this letter, explaining that you are exempt from needing to close
out your project.
The researcher is responsible to conduct research, even if it is exempt, with integrity and care.
You are encouraged to continue to work with the CU IRB Office and involve others at Concordia
University as necessary and prudent in your research.
This letter has been electronically signed in accordance with all applicable regulations, and a
copy is retained within Concordia University - Portland IRB (CU IRB)'s records. December 18,
2019
Appendix F
Dear xxxxxxxxxxxxxxxxxxxx,
I, Jennifer M. McMahan- Krepop, am seeking your consent to utilize xxxxxxxxxx City
School District, and its employees, for my dissertation research project.
The purpose of the case study is to explore how educators use social networking
technologies in a project-based learning environment in a suburban high school in Ohio. The
social learning theory of Bandura and the technological pedagogical content knowledge (TPCK)
framework, created by Mishra and Koehler (2006), is the framework of the study. The study
will also allow for a school district and/or teacher to utilize the research to create a project-based
learning environment with social media technologies to expand the classroom into a community
or global project. The purpose of this case study is to explore how educators use social
networking in a project-based learning environment in a suburban high school in Ohio.
I will be using the research methodology of a qualitative study. The research design will
be an exploratory, single organization, case study located at the high school. I will be using a
questionnaire, to gain background information of teachers and leaders. After the questionnaire is
completed, I will then interview five members of the leadership team, which will include
curriculum and technology directors, principals, and members of the school board. I will also
interview five teachers who have used project-based learning from the school’s implementation
of project-based learning. These 10 individual interviewees will be asked the same questions for
SOCIAL MEDIA TECHNOLOGY 170
a comparative analysis. Lastly, I will form a focus group of five to seven teachers at the high
school level to receive more in-depth personal information regarding project-based learning
using social media technologies from them as a group
I will integrate the following objectives to coincide with the main research question.
These goals are to find:
• Is technology integration beneficial in the learning environment?
• What, if any, are the benefits of using technology with PjBL?
• What types of barriers to technology do teachers and leaders experience in the classroom
and/or school setting?
• How could social media be used in the learning environment?
• What are the recommendations of teachers and leaders to implement project-based
learning with technology in the classroom?
There are several reasons why project-based learning and social networking technologies
should be studied. Researchers state that curriculum is always changing, and it depends upon
theory and politics, as well as how teaching and learning fits into technology (Wilper, Smith, &
Weppner, 2013). Secondly, this will be essential to your school district to study the views of
project-based learning through the firsthand experiences of your teachers and leaders.
Attached is a consent form for utilizing the district for the case study.
SOCIAL MEDIA TECHNOLOGY 171
CONSENT FORM
Research Study Title: Social Media Technology Usage in Project-Based Learning:
A Case Study
Principal Investigator: Jennifer M. McMahan- Krepop
Research Institution: Concordia University—Portland
Faculty Advisor: Dr. Donna Graham
There are no risks to participating in this study other than providing your information.
However, we will protect your information. Any personal information you provide will be
coded so it cannot be linked to you. Any name or identifying information you give will be kept
securely via electronic encryption or locked inside a safe. When we or any of our investigators
look at the data, none of the data will have your name or identifying information. We will only
use a secret code to analyze the data. We will not identify you in any publication or report.
Your information will always be kept private and then all study documents will be destroyed 3
years after we conclude this study.
Benefits:
Information you provide will help those teachers and school districts implement a
project-based learning environment. It will also help the district learn how project-based
learning is used and implemented by teachers. You could benefit this by finding how others in
your school use and view project-based learning
SOCIAL MEDIA TECHNOLOGY 172
Confidentiality:
This information will not be distributed to any other agency and will be kept private and
confidential. The only exception to this is if you tell us abuse or neglect that makes us seriously
concerned for your immediate health and safety.
Right to Withdraw:
Your participation is greatly appreciated, but we acknowledge that the questions we are
asking are personal in nature. You are free at any point to choose not to engage with or stop the
study. You may skip any questions you do not wish to answer. This study is not required and
there is no penalty for not participating. If at any time you experience a negative emotion from
answering the questions, we will stop asking you questions.
Contact Information:
You will receive a copy of this consent form. If you have questions you can talk to or
write the principal investigator, Jennifer M. McMahan- Krepop at email, xxxxxxxxxxxxxx if
you want to talk with a participant advocate other than the investigator, you can write or call the
director of our institutional review board, Dr. OraLee Branch (email xxxxxxxxxxxxxu or call
xxxxxxxxxxxxxxxxxxx).
SOCIAL MEDIA TECHNOLOGY 173
Participant Name
xxxxxxxxxxxxxxxxxx
Superintendent xxxxxxxxxxxxxxx
XXXXXXXXXXXXXX xxxxx
Investigator Name
Jennifer M. McMahan- Krepop