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MSTAR MEDIA KIT - AD EXPERT - Feb2020 PDF

This document summarizes the offerings of a Malay lifestyle portal called mStar. It provides various content categories including lifestyle, sports, travel, entertainment and more. It has won awards for best digital lifestyle portal and event media. The portal attracts a large audience of over 5 million monthly users, predominantly female and aged 18-34 from Malaysia. It offers branded content packages with celebrities as well as advertorial and advertising placements across its website and social media platforms to help brands build awareness and engage audiences.

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jukaz
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81 views9 pages

MSTAR MEDIA KIT - AD EXPERT - Feb2020 PDF

This document summarizes the offerings of a Malay lifestyle portal called mStar. It provides various content categories including lifestyle, sports, travel, entertainment and more. It has won awards for best digital lifestyle portal and event media. The portal attracts a large audience of over 5 million monthly users, predominantly female and aged 18-34 from Malaysia. It offers branded content packages with celebrities as well as advertorial and advertising placements across its website and social media platforms to help brands build awareness and engage audiences.

Uploaded by

jukaz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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A Malay lifestyle portal with a fresh new-way in delivering


Entertainment, News, Sports, Trends & Travel content.

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ASIAN DIGITAL MEDIA SPARK AWARDS 2016
AWARDS 2015 - - BEST EVENT BY ANUGERAH KRITIKAN
BEST OF DIGITAL LIFESTYLE MEDIA OWNER, FILEM TERBAIK 2017
PORTAL IN ASIA, BRONZE SILVER

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The various content:

XPOSE SPORTS TRAVEL SPOTLIGHT


● Lifestyle with unique ● Sports news ● Travel stories ● Local & global
content ● Football matches ● Travel tips entertainment news
● Figura – Profile story ● Interview with ● Local attractions ● Music
● I-Suke – hobbies athletes ● Food around ● Film
● Famili ● Sports personality town
● Mode – Fashion stories
● Ad-din – religious
● Mystic

GLOBAL LOKAL VIDEO


● Stories from abroad ● Local news ● News
● Human interest ● Courtroom cases ● Entertainment
● Viral stories ● Special report
● Crime news

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OUR AUDIENCE & REACH
Getting to know who are the people you’re talking and engaging with and their behaviors.

OUR AUDIENCE PROFILE OUR USER REACH SOCIAL MEDIA FOLLOWERS

Female Male 5.6 million


57% 43% Average Monthly Online Users 370k

AGE 20.1 million 514k


18 – 34 57% Average Monthly online
pageviews
35 – 54 34%
142k
55+ 9% 44.2 million
Monthly Social Media
LOCATION Reach

Country of Kuala
61%
542k
Residence : Lumpur 9.5 million
Malaysia Video Views
Klang
91% 79%
Valley 5
OUR PRODUCT
OFFERINGS 6
BRANDED CONTENT –
1 WITH CELEBS / KOL

PLATFORM DETAILS FREQ


Branded content on mStar Online
Package includes the followings:
mStar Online
1. Traffic Driver : 200,000 impressions 1x
& Social Media
2. 1 x Post on mStar FB page
3. 1 x Post on mStar IG Page

• To produce video that will be embedded into


mStar Online - the article on mStar
1x
Video • The video will be for #Bizibody segment
• 1 x celebrity appearance (to discuss further)

mStar Online – • 2 weeks of Mega Leaderboard / Rectangular


300K
Web Banner across mStar Online @ 300,000 impressions

• 4 x IG Post (to be utilized within one month of


Added Value 4x
campaigb period)

TOTAL PACKAGE : RM25,000.00 (Subject to 6% SST)

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2 BRANDED CONTENT : MSTAR ONLY
MSTAR ONLY
PACKAGE
PACKAGE DETAILS
COST (RM)
1 x Advertorial (max of 500 words) on mStar Online

Social Media :
• 1 x post on mStar social media – FB & Instagram 15,000.00
Traffic Driver* (ROI : 2.6)
• 1 x week Rectangular banner (ROS)
(Subject to 6%
Client’s Own Branding **: SST)
• 1 x week Synchronized Ad (Leaderboard & Rectangular) in Advertorial page
• 1 x week web banner (leaderboard & Rectangular) across mStar Online (ROS)

TERMS & CONDITIONS


*Traffic driver
• It will be posted at estimate of 300,000 impression
• Content will highlight the key message of the advertorial with no client’s branding
• It will be produced by Star

**Client’s Own Branding


• It will be posted at estimate of 300,000 impression
• It will be linked to client’s website 8
• The material is to be provided by client
THANK YOU
Our mStar media specialist are experts at helping you to expand your
audience reach, build your brand and increase your ROI.
Contact us today!

AFZAN ADZIZ
CLIENT BRAND MARKETING
HP: 019-341 3343

Star Media Group Berhad (10894-D)


Menara Star, 15 Jalan 16/11, 46350 Petaling Jaya, Selangor Darul Ehsan, Malaysia.
Tel: 03-7967 1388
Fax 03-7954 6752
Customer Service Hotline: 1300 88 7827
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