Assignment MIS106 E-Business, Spring 2022
Please form teams (13 teams of 5 people) that you will work together throughout the semester. Each
team needs to do the following:
A. Please select an e-commerce company/product or service you would want to start. Provide a
brief introduction on your selection.
B. Find a competitor and visit its website or mobile app and do the following tasks (in relevance to
the competitor):
-Describe its business model based on the information you find there.
-Assess their website in terms of the eight unique features of e-commerce technology, with focus on the
following:
• Ubiquity: What kinds of m-commerce applications, if any, does the site offer? (Such applications
increase ubiquity by making e-commerce available from a wider range of devices.)
• Global or local reach & Marketing: Does the website try to reach consumers outside of its host
country? If so, how is the marketing playing into that?
• Universal standards: There should not be much variance between websites with respect to this feature
of e-commerce technology.
• Richness: Does the website use animated graphics, online video, or streaming media to deliver
marketing messages? If so, how effective does the student find these features? Do they aid the
consumer’s experience, or hinder it?
• Interactivity: In what ways is the website interactive?
• Information density: Students should note what, if any, information (via registration or through other
means) a website publicly collects from visitors or users.
• Personalization/customization: In what ways does the website personalize its marketing messages?
For instance, is the user greeted by name? Can products and services be customized?
• Social technology: Does the website offer ways for consumers to share opinions and preferences? Is
there any capacity for content generated by users?
-Identify the following:
• its customer value proposition;
• the marketspace it operates in;
• who its main competitors are;
• And any comparative advantages you believe the company possesses.
C. Use this information above to build on your own e-commerce website for your Website Project
using a platform such as WordPress or Wix. Study the instructional video for
WordPress [Link] ) or for Wix (How to Make a
Website with WIX? WIX 2019 Complete Tutorial )
The site should feature at least five sections, including a home page, catalogue with product section,
shopping cart, search page and contact page (some marketing actions via Facebook, Pinterest,
Instagram or other Social Media can be included too). Extra credit will be given for additional complexity
and creativity.
D. Create a digital marketing plan for your business based on the knowledge
of Chapter 7- Digital Business and E-Commerce Management,
7/E, Chaffey, Hemphill & Edmundson-Bird.
Important notes:
1. All assignments will be delivered as a final Word Document, which will be evaluated on
Turnitin for plagiarism. The file must be uploaded on the distance learning platform under the
related assignment tab.
2. All assignments with a plagiarism rate of 20% and above will be disqualified.
3. With the completion of the tasks, you will need to evaluate your group's peers in terms of
individual contribution.
4. Group members are required to refer all major disputes to the course instructor so that there is
a fair and smooth running of your semester’s work.
5. The evaluation categories range from individual contributions to the group leadership,
punctuality, diligence to the division of labour etc.
6. A very unsatisfactory group evaluation (counter-checked by the facilitator) will lead to a
reduction of grade points for the whole group-related assignments.
7. If it is clear that a group member has insufficiently contributed to the final outcome, the student
might get disqualified from receiving a grade for this aspect of the course.
8. All teams will have frequently online meetings (monthly basis) with lecturer to discuss progress.
Deadline: 31st of May 2022
