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The Heart of Laser Focused CoachingA

Revolutionary Approach To Masterful

Coaching - Marion Franklin

Cargado porEly Kieuel Sep 14, 2023 Título mejorado con IA

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ARevolutionaryApproachtoMasterfulCoachingTheHeartofLASER-
FOCUSEDCOACHINGMarionFranklin,Ms,MCC
RAVE REVIEWS OF THE BOOK AND20

YEARS OF TEACHING AND TRAINING

COACHES

“Coachingis an artformthatrequiresstrong,fundamentalskillsinorderto

helpclientsachievethesuccesstheydesire.MarionFranklinhasdone a

finejobofcapturingtheseskillsinhernewbook,The HeARTof Laser-

FocusedCoaching. New andexperiencedcoaches alike will benefit

greatlyfromthedetailedstrategiesandwisdomsharedfrom heryears

ofexperience.Marionis a MasterCoachwithintegrity,who clearlyhasher

clients’bestinterestatheart.You’llhaveyours,too,when you readand use

thisbook!”

~CherylRichardson, NewYorkTimesbestsellingauthorofTake Timefor

Your Life
“Areyoulookingfor agoodresourcetoensuregreatresultswhenyou

coach? Basiccoachtraining canonlytakeyou so far.EventhoughIhave

beencoachingforover20years, The HeARTofLaserCoachinggave

me new techniquesand jogged mymemoryaboutpractices Ihad

business success.
forgotten but were once sI amgrateulignforMaificanton’scomm
in my clienti
intteracodocumenttions, and

f ri tment the

bestofhercoachtraininginonebook atthat easytofollowandapply.Iwill

keep mycopyclosebytoregularly refresh myskills.”

~ Dr. MarciaReynolds, MCC,pastglobalpresidentof ICFandauthorof

The Discomfort Zone: How Leaders Turn Difficult Conversations into

Breakthroughs.

“I amhonestlyblown awaybytheabsolute“usability”ofTheHeART of

Laser-FocusedCoaching!As along-time masterlevelcoach,Irarelyfind

any ‘how-to’booksasmeaningfulandeasy toimmediatelyincorporate

into my coaching...withconcepts,remindersandactualstepsIcantake

NOWt hetronsucfurther mycoachha

ing skills.I soapprecr.”
iatewhatMarionhasput

oget i readableandusablemanne

~ Bobette Reeder, MCC,Past-President, ICF; Co-founder, The Coach

Initiative;Co-founder,ConversationAmong Masters

oneve
“Marion’sypageofhelifeandprofessrbook.
ionaHerslexpet
rience as acoacf
handtraiibnelrisevident

r raightorwardandaccess eapproach

makeseventhemasterfulcoach sit upandtakenotes! As atraining

directorandteacher,IintegratedMarion’scoachingacumenandstudents

lovedit.

After18yearsofcoaching,IjoinedMarion’strainingandmentoringand
waspleasantlysurprisedtofindthatIhad somuchmoretolearn!Soon my

coachingbecamealmostmagical in itseffectiveness,andIearned my

MCC.Icouldnothaveachieveditwithoutthepracticaltoolsandwisdom

Marion has in her book. I believe it will become THE book about

coaching!”

~ MerciMiglino, MCC

“It willalwaysstay with mehowMarionconsistentlygoes forthe

‘essence’ofwhatthe clientsays.Marionisespeciallygifted atgoing

deeperandhearingpasttheunspoken.Sheignoresnothingandkindly

offersstraightforwardreflectionsthatilluminateblindspots. Hergenerous

guidanceandinspirationhaveproveninvaluableto meto earn my PCCand

then my MCC.”

~SimonaGherasim, MCC

“ThetrainingIhadbeforepaledincomparison, soIcreditMarion with

reallyteaching mehowtocoach.Shetransformed myapproach.WhatI

learned has leap-frogged my coaching skills and confidence going

forward.”

~HarvetteDixon, ACC

“Sincelearningmoreaboutmultiplelasercoachingtechniques,nonetaught

byanyothercoachtrainingprogramIhaveattended.Ihavenoticedan

undeniableimprovement in mycoaching. My clientsareexperiencing

deeperconnectionswithwhothey are,howtheythinkandwhythey may

bebehavingin certainways.Itis clearlybecauseIamlisteningdifferently

andformulating myquestionsfromthisknowledge.”

~ StewBerman, PCC

“Marionbridgesthegap,presentingthingsin alogical,practicalmanner

while also‘paintingthepicture’ sobeautifully.Thisbookshows uswhat

masterfulcoachingreallylooks,feels,andsounds like whenallthe

pieces are puttogether.”

~NikkiBrown, ACC,TheAuthors Ally

“My clientsnoticedthe difference in mycoaching withinthefirsttwo

weeks.Mostimportantly,whatIhavegainedhasbolstered mycoaching

confidenceandhelps me stepoutandtakethisintotheworld.”

~RandiBuckley,MentorCoach,CreatorofHealthyBoundariesforKind

People,and writer

“Oneofthebiggestthingsyouhelped me withwasfocusing mycoaching

approach––I wasabletoget mycoachingsessionspareddownto under

40 minutes consistently, resulting in a much morefocused and effective

session with afaster client shift.Youintroduced metotheconceptof

multipleminisessionsimmediatelyconvertingtheshifttofullawareness

and action.”

~EdwardMacdonald, MCC,ApexGenerationLeadership, CEO

“I’mseeing ahuge improvement in theeffectivenessof mycoaching

conversations.Marionshowed mehowto structure,channeland utilize

myintuitionand instincts sothat mycoaching iselevatedto a much

moreeffectivelevel.”

~ Valerie Liberty, ACC

“MarionFranklrerealis acoach’scoaci
h– a masingteropeogerartgh tthet ofr

in
lyser wan t
iing att
topofhet

game.Ifyou’ ousabout t t ohehear

whatcoaching isreallyallabout,thenthis isforyou.”

~SteveKaplan,ChiefMindfulnessOfficer

“Inotonlylearnednewapproaches,practices,anddisciplines,Iwasable

tocombinethemany piecesof my newgrowthtodevelop agreater

awarenessand deepeningof mycoaching presence.”

~JillLinkoff, ACC

“Marionopened myeyesto anewandbetterwaytocoach.Andtotrulybe

moremasterfulinthe waythatIcoach.”
~ Terry Yoffee, PCC

“IhavecometoknowthatIbringtheimportanttoolswithin me—and

Marionhastaught mehowtofindthem.Mariontaught methat ifIcoach

well,Icancoachanyoneoranysituation;just bring myfull presence,

my curiosity, and direct communication.Ittook me awhiletoappreciate

thesimplicityofit.”

~ BeaBrennan, ACC

Copyright ©2019MarionFranklin. Allrightsreserved. Noportionofthis

book maybe reproducedmechanically,electronically,orbyanyother

means,includingphotocopying,without writtenpermissionfromtheauthor.

Itisillegaltocopythisbook,postitto awebsite,ordistributeitbyany

othermeanswithoutpermissionfromtheauthor.

AuthorContact:LifeCoachingGroup.com

ThomasNobleBooks

Wilmington,DE

ISBN:978-1-945586-22-4

PrintedintheUnited Statesof America

Author’snote:Thenamesanddetailsofthecoachingexamplesprovidedin

thisbook arecompositesbasedon realsituationsandhavebeen altered

when necessarytorespecttheconfidentiality ofthecoaching relationship or

areincludedwithexpressconsent.

This publication is designed to provide accurate and authoritative

information regarding the subject matter covered. It is sold with the

understanding thattheauthor isnotengaged inrenderingprofessional

services.Theauthorandpublisherdisclaimanyresponsibilityorliability

resultingfromactionsadvocatedordiscussedinthisbook.

DEDICATION

To mychildren,DavidandKaren,who are myongoinginspiration.

And intenderloving memory ofmy parentswho providedunconditional

love.

Table of Contents

1.2.
TitleCopyright

3.Dedication

4.AWordfromMarion
5.Introduction

6.Part I:A NewApproach

7.CHAPTER1:TheFoundationforLaser-FocusedCoaching

8.9.
Part II:TheBeginningCHAPTER2:TheLase

r-FocusedMindset

10.CHAPTER3:Listening with a NewIntent

11.CHAPTER4:SettingtheFoundation

12.CHAPTER5:The ArtoftheQuestion

13.Part III:TheMiddle

14.CHAPTER6:Don’tBelievetheClient

15.CHAPTER7:UnderstandingHumanBehavior

16.CHAPTER8:Usingthemesto Seethe BigPicture

17.CHAPTER9:Lasering InonWhatMattersMost

18.CHAPTER10:CreatingShifts

19.20.
Part IV:TheEndCHAPTER11:MovingForwardandClosingtheConversation

21.Part V:MasterfulCoaching

22.CHAPTER12: The Heartof DirectCommunication

23.24.
CHAPTER13:AdvancedCoachingTechniquesCHAPTER14:CoachingCha

llenges

25.CHAPTER15:CommunicationStylesand Types

26.Part VI:MovingForward

27.CHAPTER16: ADifferentOptionforInitialConversations with

ProspectiveClients

28.CHAPTER17: ASampleof aLaser-FocusedCoachingSession

29.30.31.
AAA
Final WordboutTheAuthorcknow
ledgments

A WORD FROM MARION

Thebestlifeis when weleave atrail. Weleave something onthis earth

biggerthan us.

—ViolaDavis
Iwasrecoveringfrom adivorceandgroping withuncertaintyandnot

knowingwhoI was. If I’mnot ateacheror a wife,thenwho am I?Isigned

upfor a seriesofself-developmentworkshopsledby acoachstarting with

“Identity.”Thefinalassignment wasto rewriteourlifestoryand readit

aloudtothegroup.

Vulnerabilityhadnotbeen myforte, sosharingpersonalinformation was a

challenge,andtosomedegree, stillis. AsIwasreading mystory,Istill

remembertheexactmomentwheneverythingshifted.Ispokeabouthow

sadanddisappointedIfeltthatI was “left” after along-termmarriage.And

thenitoccurredto methat “I” wastheonewholeftthemarriagebyshutting

down. It was adefiningmoment.Iwentfromfeelinglike avictim,lost,

powerless,andalonetofeeling asenseofbelongingandself-acceptance.

WhenIdiscoveredthatIwasn’tthe“angel”in mymarriagethatIthoughtI

was,I wasencouragedby mycoachtotakeresponsibilityfor mybehavior,

thoughts,andactions.WhenI saw myentireframeworkandworldview

shiftfrom anoldprogrammedparadigmto anewandmoreimmediateone,

Irealizedthatcoaching was a wayIcouldhelpotherstransformtheirlives.

Thisled metoenrollincoachtraining,andthat waswhen mylifechanged

forever.

Aftergoingthrough mytransformation,inadditiontoteachingandmentor

coachingformanyyears, adistinctivestyleofstorytellingandcreating
exaggerated metaphors emerged. The heart of my approach, which

incorporates anunderstandingofhumanbehavior,shiftedfromtraditional,

transactionalcoachingtechniquesto atransformationalmethodologythat

yieldedsuccessful,long-termclientresults.Mydream wastoimpartallthe
wisdomandknowledgegainedin myalmosttwenty-fiveyearsofcoaching

into abookthatwouldgiveyouandyourclientsthebenefitofthisunique

approach.

The HeartofLaser-Focused Coaching was written afterIrealizedthatI

couldn’tbetheonlycoachwho attimes feltstuck,insecure,orworried

about the value I was delivering in a coaching conversation. Once I

discoveredsomevery simpleandpowerin mnd and hewenty-ifultechniques,

t
sucht
astthetwole

questionsto hold i t t fvecoaching hemes haunderi

allcoachingconversations,coachingbecameeffortless.The fearofnot

knowing where to go and not delivering enough value completely

disappeared.

With myuniquebackground as ahighschoolteacher,blendedwithdecades

ofcoachingexperienceincluding myworkwithThomasJ.Leonard,the

father of professional coaching, Laser-Focused Coaching has been

designed to not only show you what Laser-Focused Coaching looks,

sounds,and feelslike,butalsohowtocoachforpermanent,life-altering

change.

Ithasbeen myhonortomentorcoachesfromaroundtheworld,topresent

atconferences,andtotrainhundredsofnewandseasonedcoaches. InThe

HeARTofLaser-FocusedCoaching,you’llfind mybestthinkingonhowto

becomean exceptionalcoach.

Althoughthereis somuchyouhavealreadylearned, we arecoaching

evolving,ever-changinghumanbeingsandthatmakesthepotentialfor

learningunending. Itis mysincerehopethatthe materialprovidedinthis

book willkindlegreaterconfidence,purpose,anddepthonyourjourney.
Andthat myjourneyandexperience willinspireyoutocontinueyours.

INTRODUCTION

They call me the coach’s coach. I’ve been involved in the coaching

professionsinceitsinceptioninthe90s. Aftermorethantwodecadesof

coachingclients (alsoknown ascoachees),teachingcoaching,mentoring,

presenting atcoachingevents,andserving as anexaminerforcoaching

certificationprograms,IrealizeditwastimetosharewhatIlearned.

Overtheyears,I’veobservedwell-intentioned,intelligentpeopleenterthe

coachingprofessiononlytoleaveitquickly,eitherbecausetheycouldn’t

attract clients, or they weren’t able to maintain long-term coaching

relationships.I’velistenedtothousandsofhoursofcoachingfromgroup

andindividualmentoringandcertificationtrainingandhaveobservedthe

sameproblemsrepeatedly,particularly getting seducedbytheclient’sstory,

failing to get to the root of the problem, and focusing on results.

Accordingly, I devised methods to help coaches avoid these common

pitfallsso they can confidently providein-depthcoaching.

Laser-FocusedCoachingenhancesyourability to assistyourclients in

creatingdeepandprofoundchanges.Thisbookisnotabouthowtomarket

yourcoachingbusiness,how todesign awebsite,orhowtogetmore

clients.Instead,Ipresentunprecedentedconceptsandinformationthatwill

helpeventhemostexperiencedcoachgainnewinsightsandideasthatwill

transform your coaching into something even more far-reaching and

powerful.

The skills presented are effective for every coach, no matter your

experience level or niche. My approach has been dubbed Universal

Coachingbecauseit’ssuitableforcoachinganyhumanbeinginanysetting.

Itdoesn’t matterifyou’re agraduateof acoachingprogram, a Master

CertifiedCoach,studied abitofcoaching,usecoachingtechniques as an

HRprofessional,manager,orleader,oryou’reself-taught. Itdoesn’t matter

whatkindofcoachyou are—lifecoach,leadershiporexecutivecoach,

attentiondeficitdisordercoach,healthcoach,oranyoftheothertypesof

coachingnichesthathavesprungupinthelastyears. Ifyou callyourselfa

coachorusecoachingskillsintheworkplace,you willbenefitfromthe

insights,skills, innovativetechniques,andknowledgeyou’llgainfrom

Laser-FocusedCoaching.

TheHeartofLaser-FocusedCoachingisdifferentbecauseit:

Offerssimplewaystoimmediatelyelevateyourcoaching

Illustrates how to ask powerful questions that change someone’s

thinking sothetransformationissustainableoverthelongterm

Explainshowtomakeeveryquestionpowerfulwithoutanylists

Describeshowtogettotheheartofthe matter sotheclientnaturally

andorganically createsforward,sustainablemovement

Provides“howtos”tomakeyourcoachingmoreefficientandeffective

Shares anin-depthunderstandingofhumanbehaviorthathelpsyou

quicklyidentifywhat’sgoingon

Presentstwenty-fivethemesthatunderlieeverycoachingsituation,

making coaching and questioning easierand moreimpactful.

Outlinesthenecessaryelementsforeverycoachingconversation

Uncoversstrategiesanddefensesthatclientsthinksupportwhatthey

wantbutactuallyworkagainsttheirdesiredresults

Gives a literal, easy-to-follow method of creating a deep and

permanentchangeinyourclient’sperspective

Istronglysuspectsomeoftheideasandconcepts maycontradictwhatyou

havelearnedor arecurrentlydoing.Othersmight seemuniquelyintriguing.

Inany case, myhope isthatyouconsidertryingsomethingdifferent,

keeping anopenmind,anddecidewhethertheconceptisworthholdingon

to and incorporating.

I’mconfidentthatemployingevenoneortwooftheprinciplesinthisbook

canimmediatelyelevateyourcoachingto anewlevelandyourclients will

promptlynoticeenhancedoutcomes.Theinformationpresentedshowsyou

howtoconsistentlyseparatetheclientfromthesituationandhowtogetto

theheartofsituations,dilemmas,andchallengesefficiently. Inturn,your

clients willgetlong-lastingresultsinsteadoftemporarysolutions.

STRUCTURE OF THE BOOK

The materialinthebookfollows an arcjust as wedoinourcoaching:

Establishing afoundationalmindset,beginning,middle,andend.

Following are theoverallelementsof acoachingconversation. Laser-

Focused Coaching explains each aspect in depth with examples and

comparisonsto help you mastereachphaseoftheconversation.

The firstpart,TheLaser-FocusedMindset, setsthestageforobjective,

unbiasedlistening,truecoachingpresence,andlettinggoofformulasand

feelingtheneedto proveyourvalue.Followingthis,PartsII,III,and IVare

dividedintothebeginning,middle,andend asoutlined.Someofthese

elements mayhappenindifferingstagesor mayappearmorethanonce.

Part I: “A NewApproach”distinguishesLaser-FocusedCoachingfrom

traditionalcoaching. We’lllook attheelementsof atypicalLaser-Focused

Coachingconversationandthenbuildthefoundationalstructureneededto
ng

guideyouthroughtherestofthebook.You’llalsolearnhowtogointo

yourclient’spastwhilestayingoutoftherealmoftherapyandwithinthe

ethicalboundariesofcoaching.

PartII:“TheBeginning”detailstheLaser-Focusedmindset,whichincludes

lettinggoofy.
formulasandmodeoitenatadeepelswhileestabllishingslnctr
t lton

ongpresenceand

objectivit Idiscusshowt ls reve iludingdaacoleci

andrecognizingthetriggersthatgetinthewayofgoodlistening.Oncethe

foundation is set, you’ll discover the detailed anatomy of a coaching

conversationthatwillhelpyouintegratetheelementsthatbelongina

coaching conversation without being formulaic. Also included is an

emphasisonthefirstquestionaftertheclient’sstory,thatoftendetermines

thedepthoftheconvettrheagreementbetion.You will see thattherie canbeseve

.
ral

questionsthatleadup osa
foredeepening t

PartIII:“TheMiddle”explainshowtostayoutoftheclient’sstoryandthe

unimportantdet htailsbyusringithe“traffichelticoptencreasecurapproach.
os”
i
Idiscusstt

discerning rutfrompeceptonandhow oir ity so ha

you’renotsuckedinto takingeverything theclientsays at facevalue.

Iconversatncludedinonsthissecand maketionarettheeasypricelessthemesithatunderify
whaliealt
lcoaching

i i to quickly dent ’s going on

underneaththewords.You’lldiscoverhowtolaserinontheheartofthe

matterandtogettothesourceof thechallengesoyoucan focuson

transformingthinkinginsentteadosummaofmanagingi
immediatesymptoms.Youwilycreate her
ll

learnhowtogetthecli t rzeandorganical tiown

actions.

PartsIV,V,andVI:“TheEnd”includeshelpingaclientfollowthroughand

designtheirownsupportiveenvironment.I’ve also includedadvanced,

masterfulcoachingtechniquesaswellaschallengesfacedbycoachesatall

levels. Whilethere isinformationabout thetypesofclientsand their

communicationstyles,Ifocusprimarilyonhowtomakeyourcoaching

easier,moreeffective,andmoreefficient.

CAVEATANDINVITATION

Beforewebegin,I’dliketostartwithacaveatandaninvitation.

The caveat:WhatIshareisnotnecessarilytherightway,thebestway,and

it’sceprovenrtatobehighlyeinlynottheonlyway.Ithasevolveftiventrformidfiveswhirommye
xpel rrienceandhasrous

fec i ans ngl esevingnume

coachestobecomefarmoreeffective.

Theinvitation:Embraceeverythingasiflearningitforthefirsttime.Be

opentoexploringandlearningtechniquesinadifferentway,andmore

importantly,bewillingtoitrynewtthingdoesn’riwor f
happens.Ifmeans

i i f
hings.Expetment.Seewhaoryou,byalt
l

afterexpermentng,you ndsome k

letitgo.ButIthinkyou’llfindthatthemajorityofthesetime-tested

principlesandpracticesareeffective.Mostimportantly,theinformationis

practical,usable,andsustainableforeachandeverycoach.

Tohelpsolsoyoucanidifyandincorporatetheinformation,Iinvirteyoutouseal also

journal recordyourinsightsandideasasyou ead.You’l

benefitfromcompletingthequestionsforreflectionatthecloseofeach

chapter.Theyaredesignedtohelpyoudeepenyourthinkingandapplythe

ideastoyourcoachingworkimmediately.Writingdownyouranswersto
thesequestionswillhelpyoutapintoyourcreativityandconnectthe

principleswithwhatyoualreadyknow—akeycomponentofsuccessful

learning.Considersharingyourthoughtswithcolleaguesand,ofcourse,

tryingthingsoutwithyourclients.

Ourworldneedsextraordinarycoaches!Peoplearelongingtogrow,tobe

freefromhabitualpatternsandbeliefsthatkeepthemunfulfilledandstuck.

Peoplewanttoreachforabetterlifethantheyhavetoday.Regardlessofthe

typeofcoachingyoudo,ordconsstentythesefosetrtinglfei-
nwhichyouwork,yourcoachingesults. Thankyou f

canandshoul i l t i changing r or

choosingthisempoweringwork!

To receive the Top 10 Myths Coaches Believe, go to:

http://www.lifecoachinggroup.com/readergift

PARTI:
ANEWAPPROACH
CHAPTER1

THEFOUNDATIONFORLASER-FOCUSED

COACHING

Youcannotteachamananything.

Youcanonlyhelphimdiscoveritwithinhimself.

—GalileoGalilei

BECOMINGAMOREMASTERFULCOACH

Todifferentiatemyapproachfromothersthatmightbemorefamiliar,we

firstneedtounderstandwhatLaser-FocusedCoachingisandhowitdiffers.

THINGS WE ALREADYKNOWABOUT

COACHING

Coachingemphasizesexperiencingthepresentmomentandshifting

perspectiveandviewpoint.Unlikesometypesoftherapy,itdoesn’t

focusdeeplyonthepast.Theemphasisisonwhatispossibleinthe

presentlookingtowardthefuture.

Coachinginvolvesformingapartnershipwithyourclienttohelpthem
moveforwardinwaysthatareauthenticallysatisfying.Satisfaction

cancomeand romffrguromiresolvingsituations,dilemmas,conflicts,andconcerns,

f i ngouthowtocreate,grow,andexpand.

Coachingisaboutfindingawaytochangewhatisn’tworkingor

improving on something that is working. It addresses desires,

problems,orsituationsinthepresent.

Coachingusespowepc
rfultechniquesd(tools,supportipriiit,andstructure)

hel lientsclarifyandstayfocuse onher ortes.

to

Theprocessofcoachingcancontributetocreatingprosperity,balance,

andfulfillmentinallareasoflife.Throughcoaching,aclientcan
achievetheirvision(whattheywantinlife)bybreakingitdowninto

smaller,moremanageablesteps.Eachconversationmovestheclient

closelrtowhahti
lywant.
l esundisrte

Takingwit atheyrealfrendcanbehepful,butcoachingoffr tac d

listeningthatisnon-judgmental,trusting,honest,andexceptionally

objecti

Acoacve.
hisaresourcewithalargetoolkitforassistingclientsin

developingandpursuingtheirvision,sotheyachievepositiveand

permanentresults.

Thecoachingprocesscanbebrokendownintothreesimpleandeasysteps:

1.Identifytheideas,thoughts,orbeliefsthatkeepyourclient from

gettingwhattheywant.

2.Helpthemshifttheirperspectiveso thattheycanfeelgoodabout

3.Helpthemsethemcapilvesandmovetalizeonforwatheirrd.
strengthstoachievefulfillmentandtheir
fullpotential.

Coachesaccompli l tuati siandhowshthisbytfindingoutwhelose

retweentheirtchelientwo.
isnow,whattheir
dea si oni, oc thegapbe t

Allcoachinghasthesamefocus—tohelptheclient:

Becomemoreself-awareD

iscoverwhatiskeepingthem“stuck”

Createmoreprosperity,balance,andfulfillmentintheirlifeand/or

work

Butit’showyougettherethatmakesthedifference.Nowthatwehave

establishedabaseline,let’slookathowLaser-focusedCoachingisunique,

efficient,andgetstothepointdeepwithin.

THELASER-FOCUSEDCOACHING

APPROACH

InLaser-FocusedCoaching,alloftheaboveistrue,buttherearesome

majordistinctions.Thecoachtrulyfocusesontheclient—whotheperson

is,whattheythinkistrue,howtheybehave,andwhattheyvalue.Allofthe

extraneousdetailsbecomerormorproveirrelevant.
t iThecoacvaue
h isabledtoocompleocus
tly

releasetheneedtopef herl.Asoppose tf ingone

results,theintentionisonpurposefulexplorationleadingorganicallyto

long-termtransformationthataffectsallareasofaclient’slife.Theclient

naturallycreatestheirownforwardmovementfromahighlymotivated

perspective. From the literal first question, more profound, insightful

coachingisunderway.

A Laser-Focused coach knows how to create and demonstrate a

collaborativerelationshipbyprovidingcontextforquestionsandpertinent

reflection. It’snotabout focusingonsolving theproblematicsituation

becausethesolutoreexplorisactuanglltheci st.Tryingtogettoasolutdeas,andi

yaby-produc onor

actionplanbefion
i lent’
thinking,behavior, i
valuesisthesameasaskinganinappropriatequestionsuchas“Howmuch

moneydoyoumake?”

Most
t,
peoplet ti
thinkcoachinginLaseisaboutherFocusedlpingclients.Whilewedohelp

hem ha snotouraim -Coaching.

Ourroleistoshinealightonsomethingourclientcannotseefor

themselves.

Andwiththatlight,clientsdiscoverthingstheycouldn’tseebefore,thus

helpingbecomestheby-product.

CONVENTIONALCOACHINGVERSUS

LASER-FOCUSEDCOACHING

Themostcommonapproachtocoachingusuallyfollowsalearnedformula

ormodeltosolveaproblem.Thefocusisonactionandresults,making

suretheclienttakesspecificstepsbeforethenextsession.

Typicalcoachingstartswithacceptingatfacevaluewhattheclientshares.

Emphasis is frequently placed on agreeing on the outcome the client

requestsfromthebeginning,andthenworkingtowardthat.Thecoach

typically assists the client in designing an action, and then manages

accountability.

Withthistypeofcoaching,thecoachcanfeelpressuretoperformandfind

solutionstobeseenasworthy.Oftenthecoachfailstorealizethattheyare

not responsible for any outcome, and consequently gathers more

informationthanisactuallyneeded.Thisfocusoncollectingdataprevents

efficientandmoremeaningfulcoaching.

Whiletheclientmightseemtemporarilypleased,neitherthecoachnorthe

clientrealizeshowmuchmorecouldhavecomefromthecoachinghadthe

underlyingissuebeenaddressedattheroot.Inadditiontotakingaspecific

actiontogetaspecificresult,theclientcouldhaveattainedanewvantage

pointfortheirsituationorchallengethatcouldaffectallareasoftheirlife.
Bycontrast,whatIconsidertransformationalcoaching,orLaser-Focused

Coaching, relies on understanding the person, not their situation or

problem.

Amalentjswordsasordistinctionheisthatthecoachdoesn’t
tautomat
ticarllyaccepti i l
thahe

ci ’ t truth,becausemos ofwha wehea slkeyt t

rson’sperceptionofwhatistrue.Learninghowtodistinguishtruthfrom

perception is the foundation of Laser-Focused Coaching. It’s about

uncoveringthemisconceptionstorevealtheclient’sowntruthratherthan

what’strueforsomeoneelse.

Moreover,inLaser-FocusedCoaching,questionsposedareconsistently

provocativeandchallengetheclient’sthinkingwhiledelvingintothereal

meaningofwhatthey’reabout:theirthinking,behavior,ideas,andvalues.

Laser-Focusedcoacheszeroinonwhat’smostimportantunderneaththeir

cclient’swordswithoutwastiingttime,butalsowt oritthoutoverpoweringtheir

lient.It’sbasedondeepcurosiyandrespec f heuniquenessofanother

humanbeing.It’snotformulaic,butratherorganicandnatural.Laser-

FocusedCoachingisaboutgoingdeeper,notbroader;thatis,gettingtothe

bottomlineefficientlyandeffectively.
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