Multiple choice.
1.E-commerce transactions between a company and its stakeholders, be their consumers or
businesses are often referred to as:
A. C2C, C2B
B. B2C, B2B
C. B2C, C2C
D. B2B, C2B
ANSWER: B
2.Which is the best description of sell-side e-commerce?
A. An organisation using electronic media to purchase from to its suppliers
B. The use of electronic communications for all business processes
C. Any electronically mediated communication between an organisation and customers
D. E-commerce transactions between a supplier organisation and its customers
ANSWER: D
3.Which would be the best description of e-commerce?
A. The use of electronic communications for all business processes
B. Any electronically mediated information exchanges between an organisation and its external
stakeholders
C. An organisation using electronic media to sell direct to its customers
ANSWER: B
4.Reach is a key characteristic achieved by e-business which refers to:
A. The depth of information about content or products available
B. The potential number of customers a business can interact with categories of information or
product
C. The effectiveness of links with partners
D. None of the above
ANSWER: B
6.Richness is a key characteristic achieved by e-business which refers to:
A. The depth of information about content, products, prices and availability
B. The effectiveness of links with partners
C. Different number of customers can interact with categories of information or products
D. None of the above
ANSWER: A
7.Facebook belongs in which category of website?
A. Brand-building website
B. Transactional website
C. Social network
D. Media or publisher site
ANSWER: C
8.The Amazon site belongs in which category of website?
A. Media or publisher site
B. Relationship-building website
C. Transactional website
D. Brand-building website
ANSWER: C
9.E-commerce is often seen as simply buying and selling using the internet but do the following
perspectives also apply to e-commerce?
A. A communications perspective
B. A business process perspective
C. An online perspective
D. A service perspective
E. All of the above
ANSWER: E
10.Buy-side e-commerce is different from sell-side e-commerce in that it involves:
A. The use of electronic communications for all business processes
B. Any electronically mediated communication between an organization and its stakeholders
C. An organization using electronic media to sell direct to its customers
D. An organization using electronic media to purchase from to its suppliers
E. None of the above
ANSWER: D
11.Different types of sell-side e-commerce exist and there are main types of online presence. Which
of the following would be suited to sell-side e-commerce?
A. All of the below
B. Services-orientated relationship building websites
C. Portal, publisher or media sites
D. Transactional e-commerce sites
E. Brand-building sites
ANSWER: A
12.Digital marketing (also known as e-marketing or Internet marketing) is closely related to e-
commerce. It is a term increasingly used by specialist e-marketing agencies to:
A. Measure website hits
B. Recruit specialist staff
C. Promote their websites
D. None of the above
ANSWER: B
13.A key marketing technique involves paid placements or sponsored links using PPC. What does PPC
stand for?
A. Pay per click
B. Pay per consumer
C. Personal protocol choice
D. Public promotion click
ANSWER: A
True or False.
1.Social media marketing is Companies seek to improve their visibility in search engines for relevant
search terms by increasing their presence in the search engine results pages.
A. True
B. False
ANSWER: B
2.Digital assets such as ads are not static images, but provide animation, audio or interactivity as a
game or form to be completed is known as virtual world.
A. True
B. False
ANSWER: B
3.An online perspective is enabling cost cutting at the same time as increasing the speed and quality
of service delivery.
A. True
B. False
ANSWER: B
4.Sell-side e-commerce is E-commerce transactions between a purchasing organisation and its
suppliers.
A. True
B. False
ANSWER: B
6.Intranet is A service provided through Internet and web technology delivered by extending an
intranet beyond a company to customers, suppliers and collaborators.
A. True
B. False
ANSWER: B
7.Podcasts is Individuals and organisations post online media which can be viewed in the appropriate
players.
A. True
B. False
ANSWER: A
8.Customer journey is a description of modern multichannel buyer behaviour as consumers use
different media to select suppliers, make purchases and gain customer support.
A. True
B. False
ANSWER: A
9.Mashupsis Websites, pages or widgets that combine the content or functionality of one website or
data source with another to create something offering a different type of value to web users from
the separate types of content or functionality.
A. True
B. False
ANSWER: A
10.Supply chain management (SCM) is the links between an organisation and its strategic and non-
strategic partners that form its external value chain.
A. True
B. False
ANSWER: B
11.Stage models used to review how advanced a company is in its use of information and
communications technology (ICT) to support different processes.
A. True
B. False
ANSWER: A
Blanks.
:Q1:: The growth in popularity of ----- is a major trend in digital business.
{social media}
::Q2:: ------is seek to improve their visibility in search engines for relevant search terms by increasing
their presence in the search engine results pages.
{Search marketing Companies}
::Q3::Electronic commerce (e-commerce) is all electronically mediated information exchanges
between an organisation and its external------.
{stakeholders}
::Q4:: ------- the delivery of information, products services or payment by electronic means.
{A communications perspective =communications perspective}
::Q5::-----is E-commerce transactions between a purchasing organisation and its suppliers.
{Buy-side e-commerce}
::Q6::----- is a site facilitating exchange of text, audio or video content.
{Social network}
::Q7::------ is a model for analysis of how supply chain activities can add value to products and
services delivered to the customer.
{Value chain}
::Q8::------ is the application of e-commerce technologies to government and public services for
citizens and businesses.
{E-government}
::Q9::Soft lock-in is customers or suppliers continue to use online services because of the -----costs.
{switching }
::Q10::------ is a statement of the benefits of online services reinforces the core proposition and
differentiates from an organisation’s offline offering and those of competitors.
{Online value proposition }
