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Retail Banking Overview & Processes

This document outlines the key components of retail banking, including the 7 P's of marketing mix used in retail banking, common retail banking services, differences between retail and corporate banks, the retail banking product development and credit appraisal processes, common banking channels, issues faced in retail banking, key features of retail banking, and common retail banking delivery models. It provides an overview of many important aspects of retail banking operations and services.

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Yash Vats
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557 views3 pages

Retail Banking Overview & Processes

This document outlines the key components of retail banking, including the 7 P's of marketing mix used in retail banking, common retail banking services, differences between retail and corporate banks, the retail banking product development and credit appraisal processes, common banking channels, issues faced in retail banking, key features of retail banking, and common retail banking delivery models. It provides an overview of many important aspects of retail banking operations and services.

Uploaded by

Yash Vats
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Retail Banking main Headings

Ingredients of MM in RB
 Product
 Price
 Place
 Promotion
 People
 Process
 Physical Evidence

Services by RB
 Transaction account
 Savings account
 Debit card
 Credit card
 Traveller cheques
 Mortgages
 Loans

Retail Banks Corporate Banks


 Deal with customers directly  Deal with multinational Firms,
 Invest in small business Public Sector
 Large Volume of low Transactions  Invest back to business
 Services like accepting deposits,  Low volume of large transactions
maintain savings  Services like checking account
 Icici, PnB loan from business
 Low processing cost  Bank of baroda, HDFC
 Medium level of relation  High processing cost
 High level of relation

Product Development Process


 Conceptualisation
 Product Development
 Regulatory requirements
 Operations
 Registration
 Marketing
 Distribution
 Product Launch
 Compliance
 Product and profitability review
Credit appraisal process
 Submission of Documents for proving bank ability
 Proof of income
 Proof of address
 Proof of identity
 Proof of employment
 Proof of credit worthiness
 Proof of investment

Factors evaluated during CA


 Income
 Age
 Repayment ability
 Work experience
 Present and former loans
 Nature of employment
 Tax history
 Monthly expenses

Banking Channels
 ATM kiosks
 Digital and mobile
 Branches
 Video/call centres
 Micro branches

Issues in RB
 Increasing competition
 Organisational silos
 Acting Fast
 Single view of Customers
 Innovation
 Cost reduction
 Improving the customer experience
 Employee engagement and retention

Feature of RB
 Consumer Banking Focus
 Internal promotion to cross sell services
 CRM practices
 Extended hours services
 New customer incentives
Delivery Models
 Dedicated marketing Managers
 Direct selling agents
 Sales through tie ups

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