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Marketing Multiple Choice Question

This document contains a 5 question multiple choice marketing quiz. The questions cover topics such as the common marketing mix model referred to as the 4 Ps, the SWOT analysis and what it stands for, the stages in a product life cycle which does not include stagnation, what CRM stands for in marketing as customer relationship management, and the term for the potential consumers a company can reach being market coverage.

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Areej Riaz u
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182 views1 page

Marketing Multiple Choice Question

This document contains a 5 question multiple choice marketing quiz. The questions cover topics such as the common marketing mix model referred to as the 4 Ps, the SWOT analysis and what it stands for, the stages in a product life cycle which does not include stagnation, what CRM stands for in marketing as customer relationship management, and the term for the potential consumers a company can reach being market coverage.

Uploaded by

Areej Riaz u
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Marketing Multiple choice question

1. What is the marketing mix often referred to as?


a. 4 Ps
b. 3 Rs
c. 2 Ds
d. 5 Ms
2. In marketing, what does SWOT stand for?
a. Strengths, Weaknesses, Opportunities, Threats
b. Sales, Worldwide, Operations, Team
c. Strategy, Work, Organization, Tactics
d. Success, Wisdom, Openness, Teamwork
3. Which of the following is NOT a stage in the product life cycle?
a. Introduction
b. Growth
c. Stagnation
d. Decline
4. What does CRM stand for in the context of marketing?
a. Customer Relationship Management
b. Cost Reduction Mechanism
c. Customer Response Model
d. Competitive Resource Management
5. What is the term for the set of potential consumers a company can reach with
its marketing efforts?
a. Market Penetration
b. Market Segmentation
c. Market Saturation
d. Market Coverage

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