General Instructions :

Read the following instructions very carefully and strictly follow them :
(i) This question paper contains 34 questions. All questions are compulsory.
(ii) Marks are indicated against each question.
(iii) Answers should be brief and to the point.
(iv) Answers to questions carrying 3 marks may be from 50 to 75 words.
(v) Answers to questions carrying 4 marks may be in about 150 words.
(vi) Answers to questions carrying 6 marks may be in about 200 words.
(vii) Attempt all parts of a question together.
Questions 1 to 20 are Multiple Choice Questions (MCQs), carrying 1 mark
each. 20 1=20

1. AN
pencils, erasers, gel-pens, ball-pens, etc. The Production Manager,
Ghanshyam is very particular about the efficiency of production, which
he measures by counting the number of pieces produced and number of
defective pieces in a batch. By doing this he is performing an important
function of management which is :

(a) Directing (b) Controlling

(c) Organising (d) Planning

2. Plastic utensils are often used as a low cost, convenient option for
business or personal use. These utensils are lightweight, easy to
transport and can be disposed off easily instead of cleaned and reused.
But plastic utensils are harmful from health point of view and create
various environmental issues. Nowadays health and fitness trend is
becoming popular. People are looking for different alternatives and have
started opting for paper-made, steel or glass utensils which has
tremendously increased the demand of these products.
The above para discusses an important dimension of Business
Environment which is :
(a) Economic Environment
(b) Social Environment
(c) Technological Environment
(d) Political Environment

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3. Hitesh and Reena are entrepreneurs. They noticed that every year in the
months of November and December, Delhi, the capital city of India,
witnesses poor air quality and rise in pollution levels. They also observed
that nowadays people are more concerned about quality of life. Sensing
the need, they were the first to bring into the market a new
-Pollution W-
pollution but also in increasing the life expectancy of people. Their
venture saw a massive success as there was no competitor.
From the following, identify the importance of Business Environment
highlighted above :
(a) Business Environment helps the firm to identify threats and early
warning signals.
(b) Business Environment helps in tapping useful resources.
(c) Business Environment helps in improving performance.
(d) Business Environment enables the firm to identify the
opportunities and in getting the first mover advantage.

4. In planning, generally managers have to follow pre-determined plans and

they are not in a position to change it. This statement highlights the
following limitation of planning :
(a) Planning may not work in a dynamic environment
(b) Planning does not guarantee success
(c) Planning leads to rigidity
(d) Planning is time-consuming

5. Statement I : For any exchange to take place it is important that there

must be at least two parties a buyer and a seller.

Statement II : Exchange can take place even if the buyers and sellers are
not able to communicate with each other.
Choose the correct option from the following :
(a) Both Statement I and Statement II are correct.
(b) Both Statement I and Statement II are incorrect.
(c) Statement I is correct and Statement II is incorrect.
(d) Statement I is incorrect and Statement II is correct.

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6. Resident Welfare Association (RWA) of Noida, Sector 15 decided to
organise Diwali mela on the eve of Diwali. They listed all the activities to
be done, grouped them as per their nature and assigned the
activities/duties to different people of their association. After completion
of the mela they found that it was not a success. While analysing the
reasons the President of RWA found that mere allocation of work was not
enough in the organisation. He found that an important step in the
organising process was missing. Identify the step from the following :
(a) Assignment of duties
(b) Establishing authority and reporting relationships
(c) Identification and division of work
(d) Departmentalisation

7. The function of Stock Exchange which helps in creating a continuous

market where securities are bought and sold is :
(a) Safety of transactions
(b) Pricing of securities
(c) Providing liquidity and marketability to existing securities
(d) Contribution to economic growth

8. Management helps in providing good quality products and services,

creating employment opportunities, adopting new technology for the
greater good of the people and leads the path towards growth and
development.
This highlights the following point of importance of management :
(a) Management helps in achieving group goals.
(b) Management creates a dynamic organisation.
(c) Management helps in the development of society.
(d) Management helps in achieving personal objectives.

9. Which of the following is not

Company :
(a) Cost
(b) Risk
(c) Cash flow position of a company
(d) Growth opportunities

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10. A social process by which individual groups obtain what they need and
want through creating offerings and freely exchanging products and

(a) Marketing (b) Marketing mix

(c) Branding (d) Packaging

11. Which of the following statements is incorrect ?

(a) The protective functions of the Securities and Exchange Board of
India include levying fee or other charges for carrying out the
purposes of the Act.
(b) The development functions of the Securities and Exchange Board
of India include training of intermediaries of the securities market.
(c) The regulatory functions of the Securities and Exchange Board of
India include registration of collective investment schemes and
mutual funds.
(d) The objectives of the Securities and Exchange Board of India
include protecting the rights and interests of investors,
particularly individual investors and to guide and educate them.

12. The marketing function which includes plan for increasing the level of
production, promotion of the products, etc. and specifies the action
programmes to achieve these objectives is :
(a) Gathering and analysing market information
(b) Marketing planning
(c) Product designing and development
(d) Pricing of the product

13. The factor

determining the choice of an appropriate capital structure of a company
highlighted in the above statement is :
(a) Debt Service Coverage Ratio (b) Risk consideration
(c) Cost of debt (d) Flexibility

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14. Which of the following statements is incorrect about Sales Promotion ?
(a) It includes short-term incentives which are designed to encourage
the buyers to make immediate purchase of a product or services.
(b) It includes all promotional efforts other than advertising, personal
selling and public relations.
(c) It includes only those activities that are used to provide long-term
incentives to boost the sales of a firm.
(d) It includes the activities which are undertaken to supplement
other promotional efforts such as advertising and personal selling.

15. The method of training in which actual work environment is created in a

classroom and employees use the same materials, files and equipment
that are required to be used by them in their day-to-day working is :
(a) Vestibule Training (b) Internship Training
(c) Induction Training (d) Apprenticeship Training

16. Match the following marketing philosophies given in Column I with their
respective meaning given in Column II.
Column I Column II
P. The Product concept (i) It emphasises on increasing the profit
through increased sales volumes by
adopting aggressive selling techniques
Q. The Production (ii) It emphasises on quality performance
concept and features of product and thus profit
maximisation through product
improvement
R. The Selling concept (iii) It emphasises on profit maximisation
through volume of production, thereby
reducing the cost of production
S. The Marketing (iv) It emphasises on profit maximisation
concept through customer satisfaction, i.e.
identifying the needs of its present and
prospective buyers and satisfying them
in an effective manner
(a) P (ii), Q (iii), R (i), S (iv)
(b) P (i), Q (ii), R (iv), S (iii)
(c) P (iii), Q (i), R (ii), S (iv)
(d) P (iv), Q (iii), R (i), S (ii)
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17.
(a) Medical examination (b) Selection decision
(c) Employment interview (d) Contract of employment
18. Identify the external source of recruitment illustrated by the picture
given below :

(a) Recommendation of Employees (b) Labour Contractors

(c) Campus Recruitment (d) Employment Exchange
19. Neeraj is the Director of
There are two Headmasters one for Senior classes and another for
Junior classes. 50 teachers are under the supervision of the Senior
Headmaster and 60 teachers under the supervision of the Junior
Headmaster. No teacher working under the supervision of the Senior
Headmaster is happy and satisfied, which is affecting the result of the
Senior classes. On the other hand the teachers working under the
supervision of the Junior Headmaster are performing their duties
willingly and achieving their objectives. All the teachers are happy and
satisfied. The Director, Neeraj can feel how nicely the Junior Headmaster
was managing his classes.
The characteristic of management discussed above is :
(a) Management is a goal-oriented process
(b) Management is a dynamic function
(c) Management is an intangible force
(d) Management is a continuous process
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20. Which of the following function of management measures the progress of
objectives and guides the organisation to keep it on the right track so
that organisational goals might be achieved ?
(a) Planning (b) Staffing
(c) Directing (d) Controlling

21. After completing his MBA degree, Aman joined a multinational company

organisation. He is responsible for integrating diverse elements and

coordinating all the activities of the business and for its impact on
society. His job is complex and stressful.
(a) Identify the level of management at which Aman joined the
organisation.
(b) State any two functions to be performed by Aman at this level
other than those discussed in the para. 3

22.
fresh and authentic dishes including pasta, pizza, etc. It has been serving
its customers for the last 20 years. It had been winning various awards
and recognition for its services.
During Covid-19, it suffered huge losses. As the effect of Covid reduced

livery service to increase its

revenue and profit. For this they needed support of their workers to work

to put in extra hours without additional payment to revive it out of

losses. In return, they promised to increase the wages of the workers
when the mission is accomplished. The workers put in extra hours as

red its
commitment and not only increased the wages of the workers but also
gave them bonus as an additional incentive.

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23. (a) Explain any two points that highlight the importance of
3
OR
(b) With the help of any three points, explain the relationship between
3

24. (a)
company. 3
OR
(b) State any three factors that affect the fixed capital requirements of
a company. 3

25. (a) Identify and explain the following as steps in the process of
4
(i) Occupying the position or post for which the person has been
selected and familiarising the selected person to other
employees and with the rules and policies of the
organisation.
(ii) To facilitate employee-learning inhouse or by alliance with
educational institutions and offering opportunities for career
advancement so that they can contribute more to
organisational effectiveness and efficiency.
OR
(b) Identify and explain two sources of recruitment when the present
employees are insufficient to fulfil the specifications of the job to be
filled. 4

26. (a) 4
OR
(b) State any four measures to overcome barriers to communication. 4

27. Considering the inadequate job opportunities and too many aspirants for

future income and work so that they do not feel worried on these aspects.

greater zeal.
Identify the incentive discussed in the above lines and state three more
incentives of the same type. 4
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28. Giv Explain any three points
that highlight the role of financial management. 4

29.
smart-watches for adults. The company now wants to manufacture
smart-watches for children also. For this it gathered and analysed
market information, did marketing planning, product designing and
development, standardisation and also decided about the packaging,
labelling, branding, pricing, warehousing, transportation and
distribution of these smart-watches. Even after doing all the above stated
activities the company is not picking up the sales.
The Chief Executive Officer of the company asked the Marketing
Manager to find out the reason. The Marketing Manager investigated the
matter and found out that his marketing team had not performed the two
important functions of marketing which may help the company not only
in boosting the sales but also in getting repeat sales.
Identify and explain the functions of marketing which were not
performed by the marketing team. 4

30. -known company in the cement industry since 1999.

The company has an authorised capital of < 100 crore and is listed with a
reputed stock exchange. The value of its shares is increasing day-by-day
due to increase in the demand for cement.

Now the company wants to enter into car manufacturing business. For
this it requires < 200 crore. The Finance Manager of the company
decides to raise this capital by a public issue.
(a)
being traded.
(b) Name the market through which the company wants to raise its
capital of < 200 crore for its new business.
(c) Distinguish between the markets identified in (a) and (b) above on
the basis of any two points. 4

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31. (a) Explain the following characteristics of management : 6
(i) Management is a group activity
(ii) Management is a dynamic function
(iii) Management is multidimensional

OR

(b) Explain the following as nature of principles of management : 6

(i) Formed by Practice and Experience
(ii) Contingent
(iii) Cause and Effect Relationship

32. Kartik is engaged in trading of Smart Televisions. He purchases these

Kartik is getting complaints about the televisions from almost all the
customers.

(a)
whom ?

(i) Kartik

(ii) Vivek Electronics

(iii) Consumers

(b)
Protection Act, 2019.

(c) 6

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33. (a) Explain the following points of importance of Organising function
of management : 6

(i) Benefits of specialisation

(ii) Clarity in working relationships

(iii) Adaptation to change

OR
(b) Explain the following points of importance of Delegation : 6

(i) Effective management

(ii) Employee development

(iii) Better coordination

34. Identify and explain the type of plans in the following cases : 6

(a) Ananta Travel and Tourism Pvt. Ltd. is providing tourism and
hospitality services to its customers. To achieve its objectives the
company prepares a comprehensive plan taking into consideration
the business environment.

(b) Amit is Chief Executive Officer of Mannat Raj Industries . He

developed the broad parameters within which the managers may
function. By doing so he tried to provide a base for interpreting
strategy which was stated in general terms.

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