Name: Nur Amilia Binti Hamid Hamzah
Student ID: 2022615774
Date: 10/11/2023
Topic: Social Computing
Please answer all the questions.
1. Differentiate between social networking Web sites and corporate social
networks.
- Social networking websites are online platforms that enable people to
connect and communicate with one another. Examples include Facebook,
Twitter, and Instagram, where users exchange personal information,
updates, and media. Corporate social networks, on the other hand, are
internal platforms within firms that encourage communication and
cooperation among personnel. Examples include Yammer and Slack, which
are utilized for work-related chats, document sharing, and project
collaboration. (4 marks)
2. Briefly describe the risks of social commerce to businesses.
- Businesses face a variety of hazards as a result of social commerce,
including:
I. Concerns about privacy: Sharing personal information on social media
sites may generate privacy concerns.
II. Security Risks: Social media transactions may be vulnerable to hackers
and data breaches.
III. Negative evaluations and criticism may swiftly spread, affecting a
company's reputation.
IV. Scammers and fraudulent activities may be attracted to social
commerce platforms.
V. Changes in social media platform regulations can have an impact on
corporate strategy and reach. (5 marks)
3. What are the benefits of collaborative consumption to customers?
I. Individual expenses for products and services are reduced when
resources are shared.
II. Customers receive access to a wide range of items without the
responsibility of ownership.
III. Environmental effect: Promotes sharing, which reduces total
consumption and environmental effect.
IV. Community Building: Encourages members to feel a feeling of
belonging and trust.
V. Greater Variety: Access to a broader choice of products and services
than individual ownership. (5 marks)
4. Define collaborative consumption and describe how collaborative
consumption is a “green” phenomenon.
I. Shared things eliminate the requirement for individual ownership,
reducing total output and waste.
II. Sharing resources improves their utilization, resulting in decreased
energy use.
III. Sustainable Practices Promotion: Emphasizes sustainable consumption
habits by extending product lifecycles.
IV. Lower Carbon Footprint: A lower carbon footprint results from fewer
individual transactions and deliveries. (6 marks)
5. Is social advertising more effective than advertising without a social
component? Why or why not?
I. Targeted Reach: Advertisers may use social media to target certain
demographics and interests.
II. Interaction: Through likes, shares, and comments, social advertisements
may increase user interaction.
III. Word of Mouth: Social media enhances word-of-mouth marketing,
increasing campaign reach.
IV. Data data: Social media networks offer useful data for measuring and
optimizing ad success . (4 marks)
6. Discuss why social computing is so important in customer relationship
management
I. Understand Customer Behavior: Social data can help you understand
your customers' preferences and behaviors.
II. Real-time Interaction: Enables businesses to interact with customers in
real-time, addressing concerns as they arise.
III. Feedback and Reviews: Social media platforms allow customers to
provide feedback and reviews.
IV. Personalized Marketing: Allows for the development of personalized
marketing strategies based on social data.
V. Building Trust: Active participation in social spaces aids in the
development of customer trust and loyalty. (4 marks)
7. How can an organization best employ social computing technologies and
applications to benefit its business processes?
I. Customer Feedback: Monitor social media for customer feedback and
market trends.
II. Customer Engagement entails actively responding to customer inquiries
and feedback.
III. Data Analysis: Use social data to conduct market research and gain
customer insights.
IV. Implement internal social networks to improve communication and
collaboration.
V. Use social media platforms to crowd source ideas and foster innovation.
(4 marks)
8. What sorts of restrictions or guidelines should firms place on the use of
social networks by employees? Are social computing sites a threat to
security? Can they tarnish a firm’s reputation? If so, how? Can they enhance
a firm’s reputation? If so, how?
- Maintain confidentiality by not disclosing critical corporate information.
Maintain a professional tone and manner when communicating online.
Legal and regulatory criteria must be met. Security Awareness: Inform
employees on the dangers of social engineering and cybersecurity. If not
handled with caution, social computing sites might offer security risks.
Improper postings or leaking material might harm a company's reputation.
However, when utilized wisely, social media may improve reputation by
encouraging pleasant interactions, brand promotion, and open
communication. (5
marks)
9. Explain why LinkedIn has become so important in the recruiting process.
I. Professional Network: It gives professionals a place to demonstrate their
abilities and experiences.
II. Recruitment Tools: Provides functionality such as job posts, applicant
tracking, and candidate search.
III. Opportunities for Networking: Facilitates relationships between
recruiters and potential prospects.
IV. Employers can check candidates' professional backgrounds via
credential verification. (4 marks)
10. If you are looking for a job, what is the major problem in restricting your
search to social networks?
I. Employment Listings Are Limited: Not all employment openings are
promoted on social media.
II. Lack of Diversity: Relying entirely on social media may restrict exposure
to a varied range of career opportunities.
III. Incomplete Information: Social profiles may not include entire
information regarding job vacancies.
IV. Networking Gaps: Some businesses or professions may rely on
traditional job hunting tactics more than others. (4 marks)
