PANJAB UNIVERSITY, CHANDIGARH-160014 (INDIA)

(Estd. under the Panjab University Act VII of 1947—enacted by the Govt. of India)

F ACULTY OF SCIENCE

SYLLABI
FOR

M.Sc. Home Science (Clothing & Textiles)

(Semester System)

Examinations, 2020-21

1
 PANJAB UNIVERSITY, CHANDIGARH
Outlines of tests, syllabi & courses of reading for M.Sc. Home Science (Clothing & Textile)
st nd
1 &2 Semester System Examinations
SEMESTER-I

Code Paper/ Subject Credit Hours Theory Practical

Marks Marks

Courses Th. Pr. Total Paper Int. Total Paper Int. Total Total
Ass Ass
1 Pattern Development - 04 04 - - - 80 20 100 100

2 Fashion Illustration - 03 03 - - - 60 15 75 75

3 Fabric Science 03 02 05 65 10 75 40 10 50 125

4 Apparel Designing and - 04 04 - - - 80 20 100 100

Construction-I
5 Research Methodology and 03 02 05 65 10 75 40 10 50 125
Statistics
TOTAL 06 15 21 525

SEMESTER-II

Code Paper/ Subject Credit Hours Theory Practical

Marks Marks

Courses Th. Pr. Total Paper Int. Total Paper Int. Total Total
Ass Ass
1 Textile Testing 03 03 06 65 10 75 60 15 75 150

2 Fashion Communication 02 02 04 45 05 50 40 10 50 100

3 Apparel Designing and - 04 04 - - - 80 20 100 100

Construction- II
4 Quality Control in Apparel and 02 - 02 45 05 50 - - - 50
Textiles
5 Computer Applications in - 02 02 - - - 40 10 50 50
Clothing and Textiles
6 Entrepreneurship 02 - 02 45 05 50 - - - 50

7 Dissertation - 02 02 - - - - - 50 50 *

TOTAL 09 13 22 550

* Marks will be awarded by the supervisor internally on the basis of synopsis/

continuous evaluation.

2
 M.Sc. (Clothing and Textiles)
SEMESTER-III

Code Paper/ Subject Credit Hours Theory Practical

Marks Marks
Courses Th. Pr. Total Paper Int. Total Paper Int. Total Total
Ass Ass
1 Product Development - 02 02 - - - - 50 50 50 #

2 Dyeing and Finishing 03 03 06 65 10 75 60 15 75 150

3 Textile Designing 02 04 06 45 05 50 80 20 100 150

4 Costume Designing and - 03 03 - - - 60 15 75 75

Construction
5 Historic Costumes 03 - 03 65 10 75 - - - 75

6 Dissertation - 02 02 - - - - - 50 50 **

TOTAL 08 14 22 550

# No university examination. Continuous evaluation done internally throughout the semester.

** Marks will be awarded by the supervisor internally on the basis of data

collection/ continuous evaluation.

SEMESTER-IV
Code Paper/ Subject Credit Hours Theory Practical
Marks Marks

Courses Th. Pr. Total Paper Int. Total Paper Int. Total Total
Ass Ass
1 C.A.D. - 04 04 - - - 80 20 100 100

2 Image Styling - 02 02 - - - - 50 50 50

3 Fashion Retailing and 03 02 05 65 10 75 - 50 50 125

Merchandising
4 Dissertation - 04 04 - - - 100 - 100 100

TOTAL 03 12 15 375

GRAND TOTAL 25 55 80 2000

Note: Industrial Training of Six weeks in an Export House/ Readymade

Garment Industrial Unit/ Textile Industry.

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 SEMESTER I

PATTERN DEVELOPMENT (PRACTICAL)

Maximum Marks: 100
Paper: 80
Internal Assessment: 20
Credit Hours: 4/ week
Duration of Exam: 4 hours
Instructions to the Examiner:
1. The examiner is required to set 3 questions, internal choice may be given.
2. The paper should be balanced and cover the entire syllabus.

1. Pattern development techniques

2. Pattern Development of Garments
3. Grading techniques of paper pattern

1. Measuring anthropometric parameters.

2. Manipulation of basic darts in the bodice into-

•Multiple darts
•Princeesline
•Contouring Patterns:
− Off shoulder
− Wrap
3. Style reading of the given five designs.

4. Designing, style reading and pattern development of the following-

•Skirts: Godet, Gore and Circular
•One piece dress with halter neck

5. Grading of the basic patterns

•Bodice block
•Sleeve block
•Skirt block

6. Draping of Upper garment-

•Top with princess line
•Top with cowl

7. Draping of Yokes-
•Fitted Midriff
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 Bodice Yoke

8. Draping of Lower
garment Flared skirt

Recommended Readings:
1. Pattern Making for Fashion Designing by Helen Joseph- Armstrong.
rd
2. Fashion Illustration, MiaCarpenter- 3 London, Prentice Hall, 2000.
3. Draping for Fashion Design by Hilde Jaffe- Nurie Relis-2nd edition,
N.J. Prentice Hall, 1993.
4. Sewing in Colour by Mc Calls–London, Hamlyn, 1972.
5. Singer Sewing Book Hutton Jessie & Others, London, Hamyln, 1976.
6. Dress Pattern Designing by Bray. N.- – Dress Pattern Designing
London, Cros by Lockwood, 1972.
7. Jaffe, H. & Relis, N. (1993). Draping for Fashion Design, N.J. Prentice Hall.

FASHION ILLUSTRATION (PRACTICAL)

Maximum Marks: 75
Paper- 60
Internal Assessment- 15
Credit hours: 3 /week
Duration of Exam: 4 hours

Instructions to the Examiner:

1. Practical paper will be of 4 hours duration
2. Question paper should cover all the topics

Objectives:
To enable students to understand
1. Figure sketching.
2. Line planning on different themes
3. Drawing illustrations using different colour mediums

1. Understanding the Fashion figure

th
2. Figure Analysis (3 different postures- front, 3/4 profile, side profile)
3. Rendering of following fabric textures on different silhouettes using various colour schemes
Silk
Velvet
Satin
Lace
Chiffon
Leather
Denim

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 Corduroy
4. Line planning of the following themes for fall and spring season.
a) Kids wear
Casual wear
Formal wear
b) Women wear
Casual wear
Occasion wear
Club wear
Office wear
5. Illustration of any two designs of the line plan on fashion figure.
6. Developing a design Portfolio.

Recommended Readings:
1. Illustrating fashion by Kathryn Mckelvey & Janine Munslow-
th
2. Fashion sketchbook by Bina Abling 4 Edition, New Delhi Om, 2005
3. Fashion Drawing- the Basic principles by Anne Allen & Julian Seaman.
th
4. Fashion Source book by Kathryn Mc Kelvey-4 Edition, New Delhi, Om, 2005
th
5. Fashion Design Drawing & Presentation by Patrick John Ireland-4 Edition,
New Delhi, Om, 2005
6. Fashion Design Illustration Children by Patrick John Ireland-London, B.T. Batsford-1995

FABRIC SCIENCE (THEORY)

Maximum Marks: 75
Paper- 65
Internal Assessment- 10
Credit hours: 3 /week
Duration of Exam: 3 hours

Instructions to the Examiner:

Question paper will have four sections. Examiner will set a total of nine
questions comprising of two questions from each unit, and one compulsory question
of short answer type covering the whole syllabus. Students will attempt one question
from each unit and the compulsory question. All questions should carry equal marks.
Objectives:
To understand
the chemistry of textile fibers
properties and uses of technical textiles

UNIT-I

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 • Molecular structure of textile fibers : crystalline and amorphous
• Polymers and its types
• Polymerization – Addition and Condensation Polymerisation
• Intermolecular and Intramolecular forces in polymers
• Physical properties of fibers and their effect on fabric performance; tensile
properties, frictional properties, moisture absorption properties, thermal
properties, optical properties and electrical properties
• Innovation in fibers – Micro fibers, hollow fibers, nano fibers

UNIT-II

Chemistry of natural fibers - Chemical composition, Structure and groups, Chemical properties
• Cotton,
• Linen
• Jute, Silk
• Wool

• Pineapple
• Banana
• Palm
• Bamboo
• Hemp
• Sisal
UNIT-III

Chemistry of man - made fibers- Chemical composition, manufacturing process and properties
• Regenerated Cellulosic Fibers
− Rayon and its types,
• Modified Cellulosic Fibers
− Acetate
− Triacetate
• Synthetics
− Polyester - Terylene.
− Polyamide – Nylon 6 & 66
− Acrylic and Modacrylic
− Olefine - Polyethylene and polyprolene.
− Spandex

UNIT-IV

Special Textiles - Properties and Use

• Technical textiles
− Industrial textiles
− Medical textiles
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 − Geo textiles
− Sports textiles
− Agro textiles
− Packaging textiles
• Smart/ intelligent textiles
− Phase change materials
− Thermochromic/ photochromic textiles
− Electronic textiles
• Fabric composites

Recommended Readings:
1. Moncrief. (1996). Man Made Fibres. Heywood Books.
2. Shenai, (1976).Technology of Textile processing. Bombay Sevak Publication.
3. Williams, B.J. Practical Textile Chemistry.
4. Kadolph, S.J, “Textiles”, Tenth Edition, Dorling Kindersley, 2009.
5. Tortora, P,G.,“Understanding Textiles”, Mac Millan, Publishing Co, New York, 1978.
6. Hollen, N and Saddler. J, “Textiles” Mac Millan, London, 1968.
7. Vilensky, “Textile Science”, CBS Publication, New Delhi, 1999.
8. Mishra S.P., “A Textbook of Fiber Science and Technology”, New Age Intl., Delhi 2000.

FABRIC SCIENCE (PRACTICAL)

Maximum Marks: 50
Paper- 40
Internal Assessment- 10
Credit hours: 2 /week
Duration of Exam: 4 hours

Instructions to the Examiner:

1. The examiner is required to set 2 questions, internal choice should be given.
2. The paper should be balanced and cover the entire syllabus.

• the identification of various classes of textiles fibers

• the process of analysis of blends

1. Fiber identification
• Visual Inspection
• Microscopic Test
• Burning Test
• Solubility Test

2. Qualitative and quantitative analysis of blends/ mixture-

• Terywool

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 Terycot

3. Collection and identification of samples of technical textiles

4. Note: A visit to technical textiles industry

Recommended Readings:
1. Williams, B.J. Practical Textile Chemistry
2. Kadolph, S.J, “Textiles”, Tenth Edition, Dorling Kindersley, 2009.
3. Tortora, P,G.,“Understanding Textiles”, Mac Millan, Publishing Co, New York, 1978.
4. Hollen, N and Saddler. J, “Textiles” Mac Millan, London, 1968.

APPAREL DESIGNING AND CONSTRUCTION-I (PRACTICAL)

Maximum Marks: 100

Paper- 80
Internal Assessment- 20
Credit hours: 4 /week
Duration of Exam: 4 hours

Instructions to the Examiner:

1. Examiner is required to set one question covering the designing, style
reading, pattern development and construction of any one garment.
2. Paper will be of four hour duration.

Objectives:
To impart knowledge about-
1. Style reading
2. Pattern Development and material layout
3. Various construction details.
1. Designing and style reading of the following:
Party frock
Jump suit
Skirt and Top-(For Adults)

2. Pattern Development, material layout and Construction of the above

garments. (one each) Recommended Readings:
1. Pattern making for fashion Design by Helen Joseph Armstrong-New
Delhi, Pearson, 2009.
2. Metric Pattern cutting by Winifred Aldrich-New Delhi Om Book.
3. Colton,V.(1987) Complete guide to sewing by Reader’s Digest.
4. Dress Designing by Natale Bray-London Crosby, Lockwood
5. Sewing in colour by Mc Calls-London, Hamlyn, 1972.
6. Zarapkar System of Cutting ,Navneet publications.
7. Mansfield, E. A. Clothing and Construction Houghten Mifflin Co.
9
 8. Allynie. Creative Sewing. McGraw-Hill Book Co. Inc.
9. Byrta, Carson. How You Look and Dress . Mcgraw-Hill Book Co. Inc.
10. Thomas Anna Jacob, (1994), “The Art of Sewing”, UBS Publishers
Distributors Ltd., New Delhi.
11. Kiddy design books

RESEARCH METHODOLOGY AND STATISTICS (Common to all streams) (THEORY)

Maximum Marks: 75
Paper - 65
Internal Assessment - 10
Credit Hours: 3 /week
Duration of Exam: 3 hours

Instruction to the Examiner:

1. Each theory paper will be of three hours duration.
2. Questions paper will have four units.
3. A total of Nine questions comprising of two questions from each unit and one
compulsory question of short answer type covering the whole syllabus will be set.
4. All questions may carry equal marks unless specified.
5. Students will be expected to attempt one question from each unit and
the compulsory question

Objectives:
1. To know the significance of statistics and research methodology in
Home Science research.
2. Types, tools, and methods of research and develop the ability to
construct data gathering instruments appropriate to the research design.
3. To know about the appropriate statistical technique for based on the
specific research design.

UNIT- I

1. Research- meaning, purpose and approaches

Exploration, Description, Explanation
Research designs- Experimental and Observational
2. Statistics- Scope and Significance in Home Science discipline
Descriptive and inferential statistics
Functions and limitations of statistics
UNIT-II
3. The Research Process
Defining the research problem, research questions, objectives, hypotheses
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 Review of related literature
Methodology and tools to be
used Citation formats
4. Sampling and Tools
Universe and sample
Types of sampling
UNIT-III
5. Understanding various statistical measures
Simple Arthimetic Mean (direct
method) Median and Mode
Standard deviation (assumed mean
method) Variance
6. Conceptual understanding of Correlation and Regression (Theoretical introduction)
Karl Pearson co-efficient of correlation and its
properties Regression equation and regression lines
UNIT-IV
7. Inferential Statistics
Level of significance
Standard error and Confidence limits

8. Large sample and small sample tests

t-test; Significance of difference between
means F- test
Chi-square test of independence

Recommended Readings:
1. Jain, T,R., Aggarwal, S, C., and Rana, R,K. (2008). Basic Statistics for
Economists. V. K. Publications.
2. Gupta, K. R. (2012). Practical Statistics. Atlantic publications
3. Gupta, S. P. (2009). Statisitcal Methods. Sultan Chand and sons.
4. Meyer, S,L., Gamst, C, G., and Guarino, A, J. (2014). Performing data
analysis using SPSS. Sage publications.
5. Field, A. (2015). Discovering Statistics using IBM SPSS Statistics. Sage publications.

RESEARCH METHODOLOGY AND STATISTICS (Common to all streams)(PRACTICAL)

Maximum Marks: 50
Paper - 40
Internal Assessment - 10
Credit Hours: 2 /week
Duration of Exam: 3 hours

Objectives:

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 1. To provide hands on experience to students about data entry and analysis in Excel and
SPSS
2. To familiarise the students with data handling in statistical software.

Contents

1. Basics of Excel- data entry, editing and saving, establishing and copying a formula.
2. Functions in excel, copy and paste and exporting to MS word document
3. Graphical presentation of data -Histogram, frequency polygon, Ogives, pie-
charts and bar diagrams.
4. SPSS, opening SPSS, layout, menu and icons analyzing the data
using different statistical techniques.
Recommended Readings:
1. Jain, T,R., Aggarwal, S, C., and Rana, R,K. (2008). Basic Statistics for
Economists. V. K. Publications.
2. Gupta, K. R. (2012). Practical Statistics. Atlantic publications
3. Gupta, S. P. (2009). Statisitcal Methods. Sultan Chand and sons.
4. Meyer, S,L., Gamst, C, G., and Guarino, A, J. (2014). Performing data
analysis using SPSS. Sage publications.
5. Field, A. (2015). Discovering Statistics using IBM SPSS Statistics. Sage publications.

Semester II
TEXTILE TESTING (THEORY)

Maximum Marks: 75
Paper: 65
Internal Assessment: 10
Credit Hours: 3/ week
Duration of Exam: 3 hours

Instructions to the Examiner:

Question paper will have four sections. Examiner will set a total of nine
questions comprising of two questions from each unit, and one compulsory question
of short answer type covering the whole syllabus. Students will attempt one question
from each unit and the compulsory question. All questions should carry equal marks.

Objectives:
To impart knowledge about
1. physical properties of textile fibers, yarns and fabrics
2. various testing equipments and methods

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 UNIT-I
1. Introduction to textile testing
a) Objectives of textile testing
b) Role of Textile Testing in Quality Control
c) Sampling for testing
d) Standard atmosphere for textile testing
2. Moisture relations and testing, measurement of moisture content of textiles.

UNIT-II
3. Physical testing of fibers:
a) Fiber length and length distribution, density and specific gravity,
fibers fineness and maturity.

4. Mechanical properties of fibers:

5. Thermal, electrical and optical properties of fiber.

UNIT-III
6. Physical testing of yarns:
a) Yarn types and structure,
b) Twist and twist measurement
c) Yarn count and diameter determination.
d) Breaking strength of yarns

UNIT-IV

7. Fabric testing:
a) Fabric construction analysis: thread count, weight, crimp, thickness.
b) Porosity, air- permeability and thermal conductivity of fabric.
c) Dimensional stability of fabrics: Shrinkage: laundering
shrinkage, thermal shrinkage.
d) Mechanical properties of fabrics: - breaking, bursting and
tearing strength of fabrics.
8. Apparel fabric properties: Crease recovery, bending stiffness and drapability of fabrics.
9. Serviceability of fabrics

Recommended Readings:
1. Principles of Textile Testing by Booth, J.E., 3rd edition, London Newness, 1974.
2. Hand Book of Textile Testing & Quality Control by Grover & Hemby, New
Delhi Wiley Eastern Private Ltd., 1969.
3. Textile Testing by Skinkle, D.B. Taraporewala, Bombay, 1972.
4. Textile Laboratory Manual by Garner W., London, Heywood Books, 1966.
5. Performance of Textile by Lyle D. New York, John Wiley & Sons.
6. Principles of Textile Testing by J. E. Booth Newness Butterworths & Co. Ltd., London.

13
 TEXTILE TESTING (PRACTICAL)
Maximum Marks: 75
Paper- 60
Internal Assessment- 15
Credit hours: 3/week
Duration of Exam: 4 hours
Objectives:
To understand the
Usage of various equipments, to analyze physical properties of textiles

INSTRUCTIONS TO PAPER SETTERS:

1. The examiner is required to set 3 questions, internal choice should be given.
2. The paper should be balanced and cover the entire syllabus

1. Fiber Tests:
- Fiber Bundle Strength
- Cotton Fiber Length Distribution

2. Yarn Tests:
- Structure
- Yarn Count
- Breaking Strength

3. Fabric Analysis:
- Width
- Count
- Thickness
- Weight
- Crimp
4. Fabric Properties:
- Breaking Strength & Elongation
- Bursting Strength
- Tearing strength
- Dimensional change in laundering
- Drape
- Seam Slippage

5. Colour fastness to:

- Laundering
- Crocking
- Pressing
- Perspiration
- Sunlight
5. Visit to textile industry.
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Recommended Readings:
1. Principles of Textile Testing by Booth, J.E. -3rd edition, London Newness, 1974.
2. Hand book of Textile Testing & Quality Control by Grover & Hemby-New
Delhi, Wiley Eastern Private Ltd., 1969.
3. Textile Testing by Skinkle, D.B. Taraporewala, Bombay, 1972.
4. Textile Laboratory Manual by Garner W., London, Heywood Books, 1966.
5. Textile Testing & Quality Control by Elliot B. Grover & D.S. Hamby, Wiley
Eastern Pvt. Ltd. ND.
6. Performance of Textile by Lyle D., New York, John Wiley & Sons.

FASHION COMMUNICATION (THEORY)

Maximum Marks: 50
Paper- 45
Internal Assessment- 05
Credit hours: 2 /week
Duration of Exam: 3 hours

Instructions to the Examiner:

Question paper will have four sections. Examiner will set a total of nine
questions comprising of two questions from each unit, and one compulsory question
of short answer type covering the whole syllabus. Students will attempt one question
from each unit and the compulsory question. All questions should carry equal marks.

Objectives:
To enable the students to understand-
1. Fashion Communication
2. Concept of creative writing
3. Role of photography in fashion world.
4. Event management, advertisement and publicity.
UNIT-I
1. Communication:- Definition, concept, scope and functions of communication
2. Mass Communication:-
Definition, concept, scope and functions
Mass Communication through different media – Electronic media, Print media,
Cyber media
3. Role of media in society
4. Need of Mass Communication in Fashion world.

UNIT-II
5. Creative writing:-
Feature:- Different types of feature, Writing a feature, rules for writing.
Article:- Defining Article, rules for writing.
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 6. Interviews:- Definition, Concept and scope of interviews, types of
interview. How to conduct an interview, writing report of interview.
7. Designing catalogues and brochures.

UNIT-III
8. Photography:-
Definition, concept and functions of photography
Types of camera, camera angles, shots and
movements. Role of photography in fashion world
9. Editing:-Definitions, various techniques of editing.
10. Ethics of media.
UNIT-IV

11. Event management: - Fashions shows, photo shoots, outdoor and indoor shoots.
12. Advertising: - Definition, concept, scope, functions and need of
advertising in fashion world.
13. Public relations: - Definition, concept, scope, functions and qualities of
good PRO. Need of PRO in fashion.
14. Publicity: - Definition and scope, event reporting, concept of image management.

Recommended Readings:
1. Kristen K. Swanson, Judith C. Everett., ‘Writing for the Fashion
Business’, Fairchild Pub.,USA.
2. Guy Masterman, Emma H.Wood, ‘Innovative Marketing Communication:
Strategies for the Events Industry, Elsevier Butterworth–Heinemann, Burlington.
3. Williams John Matt, ‘Business through Correspondence and Advertising’,.
4. Ashok Bhalla, ‘Effective Communicationn’, Abhishek Pub.,Chandigarh.
5. Ashok Bhalla, ‘Perfect Public Speaking’, Abhishek Pub.,Chandigarh.
6. Vaibhav Mehndiratta, ‘Event Management’, Abhishek Pub.,Chandigarh.

FASHION COMMUNICATION (PRACTICAL)

Maximum Marks: 50
Paper- 40
Internal Assessment- 10
Credit hours: 2 /week
Duration of Exam: 4 hours

Instructions to the Examiner:

1. The examiner is required to set 3 questions, internal choice may be given.

Objectives:
16
 To impart knowledge of Fashion Communication by:-
1. Creative writing
2. Conducting interviews
3. Designing broucher and advertisements.
I) Creative Writing
• Fashion events/ News reporting
• Reviewing- Book review and film review
• Scrap book of current fashion news

II) Interview- Interview of any two personalities from the field of fashion

III) Photography
• Understanding of camera angles, shots and movements.
• Develop an album/ Shot book (Indoor and outdoor shoots)
− Exhibitions ( Indoor)
− Fashion shows (Indoor or outdoor)

IV) Designing of brochure

V) Designing an advertisement on fashion sales, exhibitions or fashion show.

Recommended Readings:
1. Kristen K. Swanson, Judith C. Everett., ‘Writing for the Fashion
Business’, Fairchild Pub.,USA.
2. Guy Masterman, Emma H.Wood, ‘Innovative Marketing Communication:
Strategies for the Events Industry, Elsevier Butterworth–Heinemann, Burlington.
3. Williams John Matt, ‘Business through Correspondence and Advertising’,.
4. Ashok Bhalla, ‘Effective Communicationn’, Abhishek Pub.,Chandigarh.
5. Ashok Bhalla, ‘Perfect Public Speaking’, Abhishek Pub.,Chandigarh.
6. Vaibhav Mehndiratta, ‘Event Management’, Abhishek Pub.,Chandigarh.

APPAREL DESIGNING AND CONSTRUCTION-II (PRACTICAL)

Maximum Marks: 100

Paper- 80
Internal Assessment- 20
Credit hours: 4 /week
Duration of Exam: 4 hours

Instructions to the Examiner:

1. Examiner is required to set one question covering the designing, style
reading, pattern development and construction of any one garment.
2. Paper will be of four hour duration.

17
Objectives:
To impart knowledge about-
1. Style reading
2. Pattern Development and material layout
3. Various construction details.

1. Designing and style reading of the

following: Trousers
Jacket
One piece dress

2. Pattern Development, material layout and Construction of the above

garments (one each) Recommended Readings:

1. Pattern making for fashion Design by Helen Joseph Armstrong-New Delhi Pearson, 2009
2. Metric Pattern cutting by Winifred Aldrich-New Delhi Om Service
3. Complete guide to sewing by Reader’s Digest
4. Dress Designing by Natale Bray-London, Crosby Lockwood, 1972
5. Sewing in colour by Mc Calls-London, Hamlyn, 1972
6. Zarapkar System of Cutting, Navneet Publications.
7. Mansfield, E. A. Clothing and Construction Houghten Mifflin Co.
8. Allynie, Creative Sewing. McGraw-Hill Book Co. Inc.
9. Byrta, C. How You Look and Dress, Mcgraw-Hill Book Co. Inc.
10. Thomas Anna Jacob, (1994), “The Art of Sewing”, UBS Publishers
Distributors Ltd., New Delhi.

QUALITY CONTROL IN APPAREL AND TEXTILES (THEORY)

Maximum Marks: 50
Paper: 45
Internal Assessment: 05
Credit Hours: 2/ week
Duration of Exam: 3 hours

Instructions to the Examiner:

Question paper will have four sections. Examiner will set a total of nine
questions comprising of two questions from each unit, and one compulsory question
of short answer type covering the whole syllabus. Students will attempt one question
from each unit and the compulsory question. All questions should carry equal marks.
Objectives:
To impart knowledge about
1. Various standard organization
2. Various legislations regarding fiber identification
3. Role of textile testing in quality control

18
 UNIT-I
1. Introduction to Quality Control:
a. Definition of quality, importance of quality assurance
b. Concept of Total Quality Management (TQM)
c. Tools of Quality Control
2. Legislation in Textiles/Acts:
a. Textile Fiber Product Identification Act
b. Wool product Labelling Act
c. Fur product Labelling Act
d. Flammable fabrics Act
UNIT-II
3. Standardization in textiles: concept, benefits and levels of standards
4. Stages of quality control (Design to Despatch)
5. Garment finishing and Inspection:

UNIT-III

6. Role of various standard institutions and organizations in Quality

control ASTM, AATCC, ANSI, BSI, BIS.ISO and its series
7. Research Associations and their role
SITRA, BTRA, NITRA, ATIRA, MANTRA, IJRA, SASMIRA, WIRA

UNIT-IV

8. Parameters for apparel quality testing and control: Stitch quality, stitch
length, quality of threads, button strength, accessories and embellishments.
9. Identification of fabric defects.
10. Packaging: Importance, types and various materials used for Packaging
11. Labelling: importance of labels and its types, International care labelling
system, Japan/Canada/ British care labelling systems, Eco- labelling.

Recommended readings:
1. Metha, V Pradip, “Quality control in Apparel industry”, NIFT Pub., New Delhi, 2001.
2. Carr Harold and Latham Barbara, “The technology of clothing
manufacture’, Oxford Pub. USA, 1994.
3. Chuttler AJ, “Introduction to clothing production Management’, Blackwell
science, U.K., 1998.
4. Cooklin Gerry, “Introduction to clothing manufacture”, Blackwell Science, UK, 1991.
5. Ruth EC, “Apparel manufacturing and Sewn product analysis”,
6. Carr Harold and Latham Barbara, “The technology of clothing
manufacture’, Oxford Pub.
7. Chuttler AJ, “Introduction to clothing production Management’, Blackwell science, U.K.,
8. Bheda Rajesh, “Managing Productivity in the Apparel industry”, CBS Pub., New Delhi.
9. Managing Quality by S. K. Bhardwaj & P.V. Mehta, New Delhi, New Age
International, 1998.
19
10. Apparel Manufacturing and Book by Jacob Solinger-Litton Educational
Publishing inc., 1980.

COMPUTER APPLICATIONS IN CLOTHING AND TEXTILES (PRACTICAL)

Maximum Marks: 50
Paper: 40
Internal Assessment: 10
Credit Hours: 2/ week
Duration of Exam: 4 hours
Instructions to the Examiner:
1. The examiner is required to set 3 questions, internal choice may be given.
2. The paper should be balanced and cover the entire syllabus.
Objectives:
To impart knowledge about
1. Adobe Photoshop
2. Corel Draw
3. Rich Peace
UNIT- I
1. ADOBE PHOTOSHOP
a) Study in detail different tools of Photoshop.
b) Create composition of stripes, checks in various textures and colours.
c) Pick up a costume worn by a famous fashion model. Scan her figure
and redesign the texture and colour combination of the dress.
d) Design a mood board according to the selected theme.
e) Create Logos, Pamphlets and Visiting Cards.
UNIT-II
2. COREL DRAW/ ADOBE ILLUSTRATOR
a) Study in detail different tools of the software.
b) Create a composition of geometrical shapes, traditional and contemporary motifs.
c) Line development of the
following Bed linen
Table linen
Curtains and Towels
UNIT-III
3. RICH PEACE
a) Study in detail different tools of the software.
b) Drape the fashion figures in different silhouettes.
c) Create a the metic design collection.
Recommended Readings:
1. Internet for Everyone by Alexis Leon and Mathews Leon
2. Corel Draw by BPB Publication
3. Modules of the softwares.

20
 ENTREPRENEURSHIP (THEORY)

Maximum Marks: 50
Paper - 45
Internal Assessment - 05
Credit Hours: 2 /week
Duration of Exam: 3 hours

Instruction to the Examiner:

1. Each theory paper will be of three hours duration.
2. Questions paper will have four units.
3. A total of Nine questions comprising of two questions from each unit and one
compulsory question of short answer type covering the whole syllabus will be set.
4. All questions may carry equal marks unless specified.
5. Students will be expected to attempt one question from each unit
andthe compulsory question

Objectives:
1. To acquaint the students with various entrepreneurial skills
2. To make the students aware about creation and management of enterprise.

UNIT- I
1. Entrepreneurship as a process Role of
entrepreneurship Entrepreneurship
and economic development

2. Entrepreneurship in Textile industry

Entrepreneurial skills and traits
Case study of boutique owner
UNIT-II
3. Small Enterprises and Startups
Rationale and objectives
Problems of Small enterprises and Startups in India.
4. Small business enterprises in relation to Fashion
Industry Procedure and formalities in their setup.
UNIT-III
5. Project; Meaning and classification
Project Identification and
classification Budgeting and Funding

6. Project Formulation
Feasibility analysis
Techno-Economic Analysis
Financial Analysis and Cost-Benefit Analysis

21
 UNIT-IV
7. Project Finance
Long term vs short term
finance Angel investors

8. Women enterprises in clothing and textiles in India

Women entrepreneurs; challenges faced
Institutions assisting women entrepreneurs in India

Recommended Readings:
1. Gupta, C, B (2004). Entrepreneurship Development in India Sultan Chand, New Delhi,
2. Saini, J.S., and Rathore, B,S. (2001). Entrepreneurship Theory and
Practice. S. Chand, New Delhi,
3. Khanaka, S,S. (2005). Entrepreneurial Development S. Chand Ltd. Co., New Delhi.
4. Chandra, P.(2009). Projects ; Planning, analysis and selection. McGraw
Hill Co. Ltd., New Delhi.

22
 M.Sc. (Clothing & Textiles)
THIRD SEMESTER
PRODUCT DEVELOPMENT
Practical
Credit hrs: 2Hrs/week Total Marks: 50
Int. Ass : 50

Objectives:
To be able to
• understand target customer, market trends and forecast.
• identify the product to be developed.
• understand the process of design development.
• learn the process of product development and the presentation

Content
To develop a product by taking an industry oriented or end consumer
oriented problem by the following steps:
• Research
- Target Customer
- Market trends
- Forecast
• Design Development
- Theme selection
- Design process- inspiration, mood board, and story board.

• Briefs of product
− Product name
− Target market
− Occasion
− Season
− Technique used
− Material and Fabric used
− Practical outcome
• Sourcing
• Product Development
• Photoshoot of product with appropriate background and props.
• Showcasing/ Presentation

Note: No question paper shall be set.

Showcasing/ Presentation of the final product will be evaluated by jury.

23
 M.Sc (Clothing and Textiles) 3rd sem
DYEING AND FINISHING
Theory
Credit hrs: 03/week Total marks: 75
Duration of exam:3hrs Paper: 65
Int Ass.: 10

Objectives-
To understand-
Textile dyeing
Softening of water
Theories of dyeing
Textile finishes
Instructions to the Paper Setter:
Question paper will have four sections. Examiner will set a total of nine questions
comprising two questions from each unit, and one compulsory question of short answer
type covering the whole syllabus. Students will attempt one question from each unit and
the compulsory question. All questions may carry equal marks, unless specified.

UNIT-I
I) Dyeing
a) Defination and classification of dyes
b) Dye fiber interaction
c) Role of fiber structure in dyeing
d) Application of dyes on different fabrics
e) Dyeing of blends
f) Dyeing machinery
UNIT-II
II) Colour measurement- L*a*b * values, K/S values, Reflectance
III) Theories of dyeing
IV) Water types and impurities and methods of softening

Lime soda process

Base exchange
Demineralization
V) After treatment of dyed fabrics

UNIT-III
VI) Finishes
a) Introduction and importance
b) Classification of finishes
c) Basic preparation of fabrics-
- Cotton
- Wool and silk
- Manmade fabrics

24
 d) Finishes that affect hand or
texture-Stiffening-
- Sizing
- Permanent stiffening on cotton
- Weighting of silk
- Softening
- Surface finishes
- Calendering- simple, glazing, ciereing, embossing, schrinering, moire
- Beetiling
- Napping
- Brushing
- Shearing
- Flocking
- Burnt-out designs
- Plisse effect
- Acid designs
- Enzyme treatment

UNIT-IV

VII) Special purpose finishes

- Absorbent
- Antislip finishes
- Antimicrobial
- Mothproofing
- Temperature adaptable finishes
- Light-reflectant
- Light-resistant
- Heat-reflectant
- Fire poofing
- Fire retardant
- Water proofing
- Water repellent
- Heat Stabalization,permanent press, durable press
- Wrinke recovery
- Shrinkage control
References :
1. Moncrief. (1996). Man Made Fibres. Heywood Books.
2. Vilensky, “Textile Science, CBS Publication, New Delhi, 1999.
3. Marsh, J.T. (1962).Introduction to Textile Finishing. Asia Publishing House.
4. Trotman, E.R. Bleaching, Dyeing and Chemical Technology of Fibres.
5. Shenai, (1976).Technology of Textile processing. Bombay Sevak Publication.
6. Cochstt. and Willtion. (1955). Basic Chemistry of Textile Colouring and
Finishing. National Trade Press.
7. Williams, B.J. Practical Textile Chemistry.
25
 DYEING AND FINISHING
Practical
Credit hrs: 03/week Total marks: 75
Duration of exam: 4hrs Paper: 60
Int Ass.: 15

Instructions to the Paper Setters.

1. Each practical paper will be of four hours duration.
2. The question paper should be balanced.

1. Scouring and bleaching of cotton.

2. Dyeing of cotton with direct dye.
3. Dyeing of cotton with azoic, reactive and acid dyes.
4. Dyeing of silk with direct, basic and reactive dyes.
5. Dyeing of wool with acid, basic dyes.
6. Extraction and application of any one natural dye using natural source on cotton,silk and wool.
7. Application of direct dye with different mordants.

References :
1. Moncrief. (1996). Man Made Fibres. Heywood Books.
2. Marsh, J.T. (1962).Introduction to Textile Finishing. Asia Publishing House.
3. Trotman, E.R. Bleaching, Dyeing and Chemical Technology of Fibres.
4. Shenai, (1976).Technology of Textile processing. Bombay Sevak Publication.
5. Cochstt. and Willtion. (1955). Basic Chemistry of Textile Colouring
and Finishing. National Trade Press.
6. Williams, B.J. Practical Textile Chemistry.

M.Sc. (Clothing and Textiles), Third Semester

Textile Designing
(THEORY)
Credit hours: 2 hrs/week Maximum Marks: 50
Duration of Exam: 3 hours Paper: 45
Internal Assessment: 05

Objectives:
To enable the students to understand-
Various aspects of Textile Designing
Methods of textile printing
Decorative and Structural Textile
Designing Instructions to the Examiner
Question paper will have four sections. Examiner will set a total of nine questions comprising
two questions from each unit, and one compulsory question of short answer type covering the

26
whole syllabus. Students will attempt one question from each unit and the compulsory question.
All questions may carry equal marks, unless specified.

Unit-I
1. Introduction to Textile Design- meaning and scope
2. Elements and principles of Design with reference to Textile Designing
3. Classification of looms
4. Working of various shuttle and shuttleless looms with their parts.

Unit-II
5. Structural textile designing
a. Weaving –
Types of weave
Graphical representation of weaves and their drafting and lifting plans
b. Knitting and its Classification
Various knitting stitches- warp and weft
Knitted fabric defects

c. Non-Wovens
Felting
Bonding
Knotting
Unit-III

6. Styles of Textile Printing :

Direct
Resist
Discharge
Blotch
Flock
Duplex
7. Thickening agents
Unit-IV
8. Methods of textile printing :
Block
Stencil
Screen- flat and
rotary Roller
Heat transfer
Digital
9. Printed fabric defects
Recommended Readings:
Vilensky, “Textile Science, CBS Publication, New Delhi, 1999.
Mishra S.P., “ A Textbook of fiber Science and Technology”, New Age Intl.,
Delhi 2000. Corbman, “Textile fiber to fabric” Mc Graw Hill
27
 PG Tartora, “Understanding Textiles.
Joseph. J pizzuto, “ Fabric Science” Fairchild publications.

M.Sc. (Clothing and Textiles), Third Semester

Textile Designing
(PRACTICAL)
Credit hours: 4 /week Maximum Marks: 100
Duration of Exam: 4 hours Paper:80
Internal Assessment:20
Objectives:

Various types of motifs and designs

Structural and decorative textile design
Types of dyeing and printing techniques

Instructions to the Examiner:

1. The examiner is required to set 3 questions, internal choice may be given.
2. The paper should be balanced and cover the entire syllabus.

I) Development of Woven , printed and surface ornamentation design for

household textiles on sheets-
Bedsheet
Table cloth
Table mats and
napkins Curtains
II) Development of Woven , printed and surface ornamentation design for dress
material according to the latest trends on sheets with different colourways for:-
Kidswear
Women wear
III) Setting up of handloom and making samples of basic weaves.
IV) Making following articles with structural Textile Designs (Weaving,
Knitting, Tatting, Macrame)
Coasters
Pot holder/ bags
Place Mats
Handkerchief lace

V) Making two articles using following dyeing and printing techniques or

their combination Tie and dye
Batik
Stencil
Screen
Block
28
Recommended Readings:-
Vilensky, “Textile Science, CBS Publication, New Delhi, 1999.
Mishra S.P., “ A Textbook of fiber Science and Technology”, New Age Intl., Delhi 2000.
Corbman, “Textile fiber to fabric” Mc Graw Hill
PG Tartora, “Understanding Textiles. Macmillan publishing company.
Joseph. J pizzuto, “ Fabric Science” Fairchild publications.

M.Sc. (Clothing and Textiles) Third Semester

COSTUME DESIGNING AND CONSTRUCTION
(PRACTICAL)

Credit Hours: 3/ week Maximum Marks: 75

Duration of Exam: 4 hours Paper: 60
Internal Assessment: 15

Objectives:
To impart knowledge about
1. Sources of inspiration for costume designing
2. Designing and construction of the garments
Instructions to the Examiner:
The paper should be of four hours and the paper should be balanced and cover the entire syllabus.

1. Identification of sources of inspiration for costume designing -

i) Art
ii) Galleries & Museum
iii) Ancient Civilizations
iv) Films & Movies
v) Music
vi) Architecture & Interior Design
vii) Photography
viii) Print advertisements & Posters
ix) Nature(Flora & Fauna)
x) Books & Magazines
xi) Life
xii) Television & Internet
xiii) Celebrities
xiv) Folk art & Craft
xv) Travel

2. Designing a range of costume by taking inspiration from any one of the above sources
3. Pattern development and Construction of the same. ( 4-6 garments)

29
 RECOMMENDED READINGS

1. Costume & Fashion – A Complete History by Bronwyn Cosgrave, Octopus

Publishing Group Ltd., 2000, London.
2. Design Ideas & Accessories by Ritu Bhargau, B.Jain Publishers Pvt. Ltd., New Delhi.
3. Young Fashion Designers- Marta R. Hidalgo Taschen, China
4. History of Internation Fashion- Didier Grumbach, Roli Books Pvt. Ltd., G.K.-II, New Delhi
5. Fashion Print- Design- Angel Fernandez, A&C Black Publishers, London, 2009.
6. Fashion by Design- Jenice Greenberg Ellinwood, Fairchild Books, 2011. Conde Nast Publications
th th
7. Fashion- A History from the 18 -20 Century, Tascen- Hon Kong, Vol-I & Vol-II
8. Inside Fashion Design- Sharon Lee Tate., Confield Press San Francisco, Harper &
Row Publishers, New York.
9. 100- Contemporary Fashion Designers, Taschen- Hong Kong.
10. Creativity in Fashion Design- Tracy Jennings, Faischild Books, Conde Nast Publications, 2011
11. The Desgin Process- Karl Aspelund Fairchild Books New York, Conde Nast Publications, 2010.
12. The Complete Fashion Source Book, John Peacock, Thames & Hudson Ltd., 2005
13. Fashion – The Ultimate book of Costume and Style, Darling Kinderley Ltd., 2012
14. Costume & Fashion- Jack Cassin Scott, Brockampton Press, London, 1998
15. Costumes & Textiles of Royal India, Ritu Kumar- Chisties Books.

M.Sc. (Clothing and Textiles)

Third Semester
HISTORIC COSTUMES
(THEORY)

Credit hrs: 3 hrs/week Total Marks: 75

Duration of Exam: 3hrs Paper: 65
Int . Ass.: 10
Objectives:
1. To study the costumes in the ancient world.
2. To know about the conservation of costumes and textiles
3. To become familiar with the styles and special features in costume from
ancient world. Instructions for paper setters:
1. There will be total nine questions carrying equal marks
2. Two questions will be set from each unit and one compulsory question
carrying short answer type questions from the whole syllabus
3. Five questions will be attempted in all, selecting one question from each
section and the compulsory question.

Study of the costumes including male and female dresses, ornaments, headgear,
hairstyles and footwear worn during following periods in Unit I, II and III.
Unit-I
Egypt
Greece
30
 • Rome
• Byzantine
Unit-II
• Middle ages
• Renaissance Period

Unit-III
• French Revolution
• Romantic Period
• Victorian Period

Unit-IV
Conservation of Costumes and Textiles
• Introduction and need of costumes and textile conservation
• Materials used in conservation of costumes and textiles
• Mending techniques used in conservation of costumes textiles : Adhesive,
Stitching and Mounting
• Display and Storage : Care and Handling of costumes and textiles

− Assignments and Presentation of Ancient Indian Costumes

− A visit to Museum and submission of report.

Recommended Readings:
1. Biswas, A. “Indian Costumes”. Publication Division. (2003).
2. Pathak, Anamika “Indian Costumes”. Lustre press, Roli books. (2006)
3. Racinet, A. “The historical Encyclopedia of Costumes”, Studio editions, England.(1988).
4. Bradley, Carolyn G., “Western World Costume”, British Commonwealth. (1955)
5. Cosgrave B. (2000), “Costume & Fashion- A complete history”,
octopus publishing group Ltd.
6. Laver, James “The concise history of Costume & Fashion”, Harry N.
Abrams, Inc. Publishers, New York.
7. Black, J. Anderson and Garland, Madge. “A History of Fashion”,
Orbis Publishing, London. (1975)
8. Arnold, J. “A handbook of Costume”. Macmillan.(1973)
9. Parey, L. “The Victoria and Albert Museum’s Textiles Collection British
Textiles from 1850 to 1900”, V and A Publications.
10. Davenport, Millia. “The book of costume”, Vol I, Crown Publishers, New York,(1962)
11. Bhatnaga, P. “Traditional Indian Costumes and Textiles” Abhishek Publications(2004)
12. Planche, J.R.. “History of British Costumes”, Johnson’s Canons,
Wilkin’s Concilia. (2001)
13. Kumar. Ritu, “Costumes and Textiles of Royal India”. Christies Book
Ltd., London. (1999)
14. Alkazi. Roshan, “Ancient Indian Costumes” Art heritage, New Delhi. (2006)
15. Dar, S.N. “Costumes of India & Pakistan: A historical and cultural study”,
Taraporevala sons & Comp. Pvt. Ltd., Bombay (1961).

31
 M.Sc. (Clothing and Textiles) Fourth Semester
C.A.D.
PRACTICAL

Credit Hours: 4/ week Maximum Marks: 100

Duration of Exam: 4 hours Paper: 80
Internal Assessment: 20

Objectives:
To impart skills in –
1. Developing pattern through Tuka Cad
2. Marker layout through Tuka
Mark Instructions to the Examiner:
The paper should be of four hours and the paper should be balanced and cover the entire syllabus.

I TUKA CAD
1. Study in detail the different tools of TukaCad namely toolkit, dart, pleat, segment,
piece, seam, standard, rotate, internal, walk, view, point, fabric and stripes .
2. Develop basic block pattern of the following:
- Adult’s bodice block and sleeve block
- Skirt
3. Create patterns of the following using basic bodice and sleeve block
- Puff sleeve
- Magyar
- Raglan
4. Manipulation of darts into:
- Gathers
- Tucks
- Yokes
5. Using basic skirt block, create following skirts:
- Flared
- Gored
- Pleated
6. Grading of the basic
patterns: -Adult’s Bodice
Block - Sleeve Block
-Skirt Block

II TUKA MARK
− Study in detail the different tools of Tuka Mark namely Standard,
Nesting, Placement, Group, Piece and Marker.
− Marker layout of the developed patterns along with summary report

32
Recommended Readings:

1. Veisinet DD, “computer Aided Drafting and Design- Concept and

Application”, 1987.
2. Taylor P, “computers in Fashion Industry”, Heinemann Pub., 1990.
3. Aldrich Winfred, “CAD in clothing and Textiles”, Blackwell Science, 1994.

M.Sc. Clothing and Textiles

th
4 Semester
IMAGE STYLING
(Practical)
Credit hours-02/week
Maximum marks- 50
Internal assessment-50
Objectives:
To impart knowledge of
a. Figure types and styling of different figure types
b. Self and model styling
Note:- There will be no exam. The assessment of the work will be done internally.

1. Preparation of scrap book for the followings with special reference to image styling:
a. Elements and principles of design
b. Component of fashion
2. Fundamental of styling
a. Figure – Body shape, Face shape and Skin tone
b. Latest trend/ fashion
c. Fashion forecast
d. Suitability of different types of dresses and accessories for different occasions.
3. Styling of different figure types (preparation of sheets for different figure types
using different fabrics, colours, textures and silhouettes)
4. Case study of Image styling of any renowned personality and report submission of the same .
5. Personality and Dressing
*Project work- theme based self styling and model styling
6. Etiquette and grooming
*Workshop on etiquettes and grooming.
Recommended Readings:

1. Illustrating fashion by Kathryn Mckelvey & Janine Munslow-

th
2. Fashion sketchbook by Bina Abling 4 Edition, New Delhi Om, 2005
3. Fashion Drawing- the Basic principles by Anne Allen & Julian Seaman.
th
4. Fashion Source book by Kathryn Mc Kelvey-4 Edition, New Delhi, Om, 2005
th
5. Fashion Design Drawing & Presentation by Patrick John Ireland-4
Edition, New Delhi, Om, 2005

33
 6. Fashion Design Illustration Children by Patrick John Ireland-
London, B.T. Batsford-1995
7. Kefgen Mary, Individuality in Clothing , Houghton Mifflin company.
8. Walsh p. Carol,(2015) The second act-styling you from the
inside out , create space independent pub.
9. Dynamics of fashion by Elaine stone.
10. Second skin, Horn MJ, 1981
11. Sharon le Fate, Inside fashion Design, Harper and Row pub NY.
12. Projecting your image – a practical guide to styling for success ,
Mercury guides pub. 1991
th
M.Sc.(Clothing & Textiles) 4 Semester
Fashion Retailing and Merchandising (Theory)

Credit Hours: 3pds/week Total Marks: 75

Duration of Exam: 3hrs. Paper:- 65
Int . Ass.:- 10
Instructions for paper setters:
1. There will be total nine questions carrying equal marks
2. Two questions will be set from each unit and one compulsory question
carrying short answer type questions from the whole syllabus
3. Five questions will be attempted in all, selecting one question from each
section and the compulsory question.

To acquaint the students with the knowledge of fashion retailing and

marketing. To make students understand fashion merchandising
UNIT-I
Meaning of the following terms:
Merchandize, Merchandising, Globalization, Marketing, Marketing Mix, Market Research,
Colour Palette, Colour Ways, Cost Price, Fabric Sourcing, Mark ups, Mark down, Margin,
Promotion, Range Planning, Spec Sheet, Prototype, Gross Domestic Product, Target
Markets, Cost Sheet, Selling Price, Inventory Control, SWOT Analysis, Copyright,
Minimum Wage, Micro and Macro marketing environment, Recession, GATT- (General
Agreement on Tariffs and Trade), Mass Marketing, Demographics, Heterogenous
markets, Market Positioning, Vendor Relations, Vendor Matrix, Green Fashions.

UNIT-II
Fashion Retailing
Fashion retail organizations and its divisions- Merchandising, Operations, Human
Resource and Financial Control.
Importance of Fashion Retailing
Components of Fashion retailing industry- Wholesalers, Discount retailers, mail orders,
chain and department stores.
Trends in retailing- Franchising and its Advantages, Concessions, Physical
Distribution, Teleshopping, Service Provision, Internet- Advantages and limitations
34
 UNIT-III
Fashion Marketing
Meaning, Size and Structure: Haute Couture houses, Designer Wear,
Mass Markets. Role of Fashion Marketing Managers.
The fashion marketing process
Trends in marketing environment
Consumer behaviour and Decision
making Marketing Strategies
External and Internal Factors influencing pricing decisions.
Unit-IV
Fashion Merchandising and Sales Promotion
Fashion Merchandising process
Role and responsibilities of fashion buyers in marketing
Types of sales promotion techniques- Advertising, Public Relations, Fashion Shows,
Trade Shows and Fairs, visual merchandising,
Visual Merchandising- Meaning, Purpose and Types of display

Recommended Readings :
Easy M, “Fashion Marketing”, Blackwell Science, 1994
Phillip K, “Marketing Management” Prentice Hall, New Delhi 2000
Barotia V, “Marketing Management” Mangal Deep Publications, 2001
Jarnow J and Dickerson K G, “Inside The Fashion Business”, Prentice Hall USA
1997 Stone E, Jean A samples, “Fashion Merchandising”, McGraw Hill Books, 1985
Robert C, “Visual Mechandising: “The Business of Merchandise Presentation” Thomas
Delmar Learning, USA
Donnellan J “Mechandise Buying and Management”, Fair Child Publication, New York
1999.
Rabolt Nancy J and Miller Judy K, “Concept and cases in Retail and Merchandise
Management”, Fair Child Books, 2009
Stone E, “In Fashion”, Fair Child Books, 2012
Diamond E, “Fashion Retailing A multi Channel Approach”, Pearson Education, Inc.,
2006
Packard S., Winters Arthur A. and Axelrod N, “Fashion Buying and Merchandising” Fair
Child Books, N.Y 1988
Swanson Kristen K & Everett Judith C, “Promotion in the merchandising environment”,
Fair Child Publications, Inc. New York Publications
Gini Stephens Frings, Fashion from Concept to Consumer 1982, Prentice Hall

35
 th
M.Sc.(Clothing & Textiles) 4 Semester
Fashion Retailing and Merchandising (Practical)

Practical
Project (Not Exam Based)

Credit:2 pds/week
Total Marks: 50
Int. Ass.: 50
Objectives:
To gain knowledge about various window display materials.
To acquaint knowledge of sales promotion techniques of different stores

1. A case study of any Fashion retail store and report writing of the same.
2. Survey of sales promotion techniques followed by any two leading stores.
3. Thematic window display-Christmas, Valentine, Evening Party, Disco,
Kids Birthday Party, Halloween, New Year Eve, Wedding, Beach etc.
4. One week internship providing insight into management of different divisions
and handling of merchandise.

Note: The assessment of the project will be done internally.

Recommended Readings :
Easy M, “Fashion Marketing”, Blackwell Science, 1994
Phillip K, “Marketing Management” Prentice Hall, New Delhi 2000
Barotia V, “Marketing Management” Mangal Deep Publications, 2001
Jarnow J and Dickerson K G, “Inside The Fashion Business”, Prentice Hall USA
1997 Stone E, Jean A samples, “Fashion Merchandising”, McGraw Hill Books, 1985
Robert C, “Visual Mechandising: “The Business of Merchandise
Presentation” Thomas Delmar Learning, USA
Donnellan J “Mechandise Buying and Management”, Fair Child Publication, New York 1999.
Rabolt Nancy J and Miller Judy K, “Concept and cases in
Retail and Merchandise Management”, Fair Child Books, 2009
Stone E, “In Fashion”, Fair Child Books, 2012
Diamond E, “Fashion Retailing A multi Channel Approach”, Pearson Education, Inc., 2006
Packard S., Winters Arthur A. and Axelrod N, “Fashion Buying and
Merchandising” Fair Child Books, N.Y 1988
Swanson Kristen K & Everett Judith C, “Promotion in the merchandising
environment”, Fair Child Publications, Inc. New York Publications
Gini Stephens Frings, Fashion from Concept to Consumer 1982, Prentice Hall.

**********

36