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SMS marketing to
drive ROI and
loyalty
Run text message marketing campaigns on your customers’
most preferred communication channels - SMS

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Text messages engage and convert

98% 90% 45% 130+ billion

Open rate for SMS messages of SMS messages are read within response rate for SMS messages Messages which are being sent
which is the highest. 3 minutes all across the globe. which is out of the world. and received yearly.

What is SMS Marketing?

 Deliver the right message on the right channel
SMS marketing, also known as text message marketing, is a form of marketing
that involves sending promotional messages to customers or subscribers via
text messages. SMS marketing can be used to promote products or services,
announce special offers or events, or provide information to customers.
Businesses can send SMS messages to their subscribers through a bulk SMS
service provider, and the subscribers who have opted in to receive these
messages will receive the SMS on their mobile devices. SMS marketing can be
an effective way for businesses to reach their customers, as most people carry
their mobile devices with them at all times and are likely to read text messages
immediately. However, it's important to ensure that SMS marketing is done in
a way that is compliant with relevant laws and regulations, and that the
messages are targeted and relevant to the recipients to avoid spamming.

Types of Promotional SMS

Promotional SMS is a type of mobile marketing that allows businesses to send text messages to their
customers with the aim of promoting a product, service, or event. These messages typically include a
special offer, discount, or call-to-action to encourage the recipient to take action. Promotional SMS is a
cost-effective marketing strategy that can reach a large audience quickly and easily. It allows businesses
to communicate with their customers in a more personal and direct way, making it easier to build brand
awareness, loyalty, and engagement.Overall, promotional SMS is a powerful tool for businesses to
connect with their customers and drive sales. When used effectively, it can help businesses to increase
their visibility, reach new customers, and boost their bottom line.

Discount and Sale Promotions Product or Service Promotions Event Promotions

These are promotions that offer discounts These are promotions that introduce new These are promotions that promote an
or special prices to customers who make a products or services to customers, upcoming event or sale, inviting customers
purchase within a specific time frame. For encouraging them to try them out. For to attend or take advantage of a special
example, "Get 25% off your next purchase example, "Introducing our new line of offer. For example, "Join us on April 15th for
when you shop today." organic skincare products. Try them now our Spring Sale. Get 20% off all products
and see the difference for yourself." for one day only. Don't miss out!"
 SMS marketing for every stage of the
customer journey

Onboarding messages Promotional discounts Ongoing and seasonal campaigns

Grow your list of SMS subscribers and keep Deliver personalized messages with promotional Reach customers with offers, especially during
them engaged throughout the onboarding offers and discounts to drive conversions. peak times like Black Friday, Cyber Monday, and
process. back-to-school.

Reactivation campaigns Upsell and expansion messages Customer loyalty programs

Bring customers back to your brand and nudge Drive existing customers towards new Retain customer loyalty and spend through
shoppers toward purchase with abandoned cart purchases with relevant offers based on exclusive access campaigns, sneak previews,
or back-in-stock campaigns. purchase history. status rewards, and more.

Benefits of Promotional SMS

Promotional SMS is a cost-effective and targeted marketing strategy that can help businesses to reach
and engage with their customers effectively. With high open rates and the ability to deliver messages
directly to customers' mobile phones, promotional SMS can increase sales, build brand awareness, and
strengthen customer relationships. It offers an immediate and direct way to communicate with
customers, making it easier to offer special discounts, limited-time offers, and other incentives. Overall,
promotional SMS is a powerful tool that can help businesses to drive growth and achieve their marketing
goals.

Cost-effective Targeted Marketing Customer Engagement

Promotional SMS is a cost-effective Promotional SMS can be targeted to Promotional SMS can help businesses to
marketing strategy compared to traditional specific customers based on their engage with their customers in a more
advertising channels such as TV, radio, or preferences, behavior, or demographics, personal and direct way, strengthening
print. It requires minimal investment and making it more likely to generate interest customer relationships and loyalty.
has large reach. and engagement.
Choosing a Promotional SMS service provider
Features and functionality Reliability and delivery rates Compliance and Regulations
Look for a provider that offers the features and Choose a provider with a high delivery rate and Ensure that the provider is compliant with
functionality you need for your SMS marketing a reliable network to ensure that your messages relevant regulations and laws, such as GDPR
campaign, such as personalization, targeting, are delivered to your customers promptly. and TCPA, to avoid legal issues and protect your
and more. reputation.

Customer Support Pricing and Affordability Integration and Compatibility

Look for a provider with excellent customer Choose a provider that offers affordable pricing Ensure that the provider's SMS platform is
support, including 24/7 support, to help you plans that fit your budget and offers transparent compatible with your existing systems and can
troubleshoot any issues that may arise during pricing with no hidden fees. integrate with other marketing tools you may be
your campaign. using.

Best Sender for Promotional SMS

The best sender ID to be used in promotional SMS depends on various factors, such as the country and
region you are targeting, the type of audience you want to reach, and the nature of your promotional
message. In general, it's recommended to use an alphanumeric sender ID, as it allows you to include your
brand name or a recognizable abbreviation in the sender field, making it easier for recipients to recognize
and trust your messages. Numeric sender IDs may be perceived as spam by some recipients, as they are
often associated with unsolicited messages. However, some countries or regions may have specific
regulations or restrictions on the use of alphanumeric sender IDs, so it's important to research and
comply with the local regulations when choosing a sender ID for your promotional SMS campaign.
Ultimately, the best sender ID is the one that resonates with your target audience, builds trust, and
enhances the effectiveness of your promotional messages.

Brand recognition Local regulations Testing and analysis

Choose a sender ID that is recognizable Check the local regulations and restrictions Test different sender IDs and analyze the
and associated with your brand, as this can on the use of sender IDs in the countries or results to determine which one resonates
help build trust and improve the open and regions you are targeting. Some countries best with your target audience and
response rates of your messages. or carriers may require specific formats of improves the effectiveness of your
sender IDs. messages.

Frequently Asked Questions

 What are the legal requirements for sending
promotional messages?
The legal requirements for sending promotional messages vary
depending on the country and region you are sending messages to. In
general, you need to obtain the recipient's consent before sending
promotional messages, provide clear and accurate sender identification,
and include an opt-out option in each message.

How can I ensure that my promotional messages are

effective?
To ensure that your promotional messages are effective, you should
target the right audience, use clear and concise language, provide value
to the recipient, and use a clear call-to-action. You should also test your
messages before sending them to your entire audience to ensure that
they resonate with your target market.

How can I measure the effectiveness of my

promotional messages?
You can measure the effectiveness of your promotional messages by
tracking metrics such as open rates, click-through rates, conversion
rates, and engagement rates. Use analytics tools to analyze your data
and optimize your messages based on the results.

How can I avoid my promotional messages being

marked as spam?
To avoid your promotional messages being marked as spam, ensure that
you obtain consent from your recipients, provide clear sender
identification, and avoid using misleading or deceptive language. Also,
avoid sending too many messages too frequently, as this can annoy your
recipients and lead them to mark your messages as spam.

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